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And now America's Healthcare Advocate,
Cary Hall.

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Hello, America.

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Welcome to America's

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Healthcare Advocates show Broadcasting
Coast to coast across the USA.

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Here on the HIA Radio Network,
you can find out more about me

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and this show by going to the website
AmericasHealthcareAdvocate.com.

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AmericasHealthcareAdvocate.com.
You have questions?

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Send me an email.

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I get a whole bunch of them,
but I answer each and every one of them.

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So we want to thank all of you out there

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in the audience
for listening to this broadcast.

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As we broadcast across the country,
we just added two new affiliates.

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I'll talk about that
a little later in the show, but also 16

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podcast platforms and 648,000.

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This continues to amaze me,
648,000 downloads

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and listens on our podcast and YouTube.

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So thank you to all of you out there
that pay attention to this broadcast

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is greatly appreciated.

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If you are looking for help,
if you're chronologically challenged,

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or you're looking for an ACA,
Obamacare plan, you might want to give

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the lovely Carolee Steele
a call over RPS Benefits

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by Design 877-385-2224.

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She helps people all over the country
with Medicare, and with the ACA issues.

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So if you want to give her a call
877-385-2224 the happy

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to help you anywhere in the country
find coverage.

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So we're going to do a show today.

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This a little different
than what we usually do.

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The show is kind of centered on brokers,
but it also is a show that I want

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employers to listen to
because you're going to learn a lot today.

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In studio with me today is Stephen Combs,
founder of BrokersBloc.

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Welcome, Stephen.

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Thank you.

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You've been here multiple times,

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but you've been off camera,
so I got you this time. You did? Yeah.

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You got me this time. Yeah. All right.

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And Ryan Ross, who's
marketing and operations director.

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Welcome. Ryan.
Thank you. Glad to have both of you here.

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So these two young men,
they're young by me.

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Okay.

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Because I'm 76 years old,
as we all know. Okay.

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But their approach to

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this business is significantly different
than anything I've seen out there.

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And if you're a broker and you're looking

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for a better way to do business,
an innovative way to do business,

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I strongly suggest you pay attention
to this broadcast, because,

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you know,
I've been doing this for 27 years,

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so 22 on the radio,
according to Dave Thiessen, my producer,

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and I read the book.

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So this young man, Ryan Ross wrote a book.

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It's called benefits with friends.

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It's a really good book.

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It's written as a novel.

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Okay. We'll talk more about it.

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But, my point in saying this to you
is, you're never too old to learn.

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I learned things in reading
that the way they do things, the things

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that they're doing

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to improve the broker experience, to
improve what brokers do for their clients.

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They help brokers do a better job.

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And that's really
what we're going to talk about today.

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So welcome again to both of you.

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So let's just start off with
how did this all come about Stephen.

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You live in Atlanta.
He lives in new Jersey.

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How did this all come about?

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So I was a broker in the metro
Atlanta market for about seven years.

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I was working with my father.

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Came in,
and the book kind of highlights this. But,

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I always joke that

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my dream as a child was to be a benefits
broker, and.

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Okay, that's an unusual dream, Stephen.

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I guess I don't think Ryan had that dream
as a child.

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But anyway.

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And my backup plan
is to be a professional motocross racer.

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Okay, so glad
that the first one worked out for me.

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You know?

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Yeah, it's a lot safer. Okay?

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It's a lot safer. Yeah.

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So, anyways, was actually living out
in Utah,

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after college,
selling property and casualty insurance,

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and my dad had some health issues
back in Georgia,

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and my mom had actually called me
and said, hey, he needs your help.

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You know, he's,
you know, having some health issues.

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So I flew back in and started
working with this agency,

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and I actually did fall in love
with the benefits industry,

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worked with him for quite some time.

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So selling small group
middle size benefits.

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And we had worked with
several general agencies in that market

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and just saw lots of gaps between
the carriers, the access, the coverage,

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the things that are innovative
that a lot of GA just don't seem to have.

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And so I wanted to create a general agency
that offered different solutions

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for brokers that I couldn't get
from the ones in that market.

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And you did.

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And I did. Correct? Yeah, right.
Let's talk a little about you.

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What brought you

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into this sphere
and how did you get involved?

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With Steven?

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And then the two of you come together
and establish what I think

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is a pretty amazing company.

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BrokersBloc.

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So I am not a benefits guy.

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I didn't know
benefits was around or a thing until.

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Other than, like, experiencing. Minding
you're own healthcare.

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Yeah. Okay.

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I didn't know about benefits,
but I know a lot more about marketing.

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I came from the marketing world
and marketing and ad sales.

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I worked for Dow Jones.

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Yeah, I saw that Dow Jones, you worked at
Dow Jones and you also worked at Finance?

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Yeah.

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And then a marketing technology
company in London.

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So like my background,

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as you know, my role at BrokersBloc
is marketing and operations.

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That's
kind of what I've always focused on.

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I started my own marketing agency in 2021,

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and eventually I'm like,
I need to find the niche and the niche.

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So I was like, okay,
I know the world of financial advising.

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So I said, I'm going to help
financial advisors

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who sometimes help with benefits, right?

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As we all know
John Kuhlmann, he does that to

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but I was speaking at an event.

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I was reached out to by a guy
named Don Chemi.

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He told me about,
oh, this is NABIP, right?

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I am a member of NAFA, which
is for insurance and financial advisors.

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But this guy reached out and he's like,
hey, can you speak about marketing

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at this event in Atlanta?

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I'm like, I'm in New Jersey.

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You want me to just fly down.
And he was like, yes.

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But I'm like,
all right, stage time is money time.

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Yeah.

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So if you can get on stage, do that.

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And this is what I advise brokers
do. I used to do a lot of it.

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It's it's a really good way
to just generate authority.

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So I said let's do that.

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And one of the people on the board
of NABIP was Steven.

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And he reached out to me
separately. Right.

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He reached out to me on a Monday.

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He's like, can we speak later today?

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And I'm like, I'm booked today,
but let's meet tomorrow.

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I didn't know where this guy was coming
from, honestly.

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But I'm like, wait,
I like looked in my email

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and I found like, oh, he's with NABIP.

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And I thought it was about that.

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But then he told me about something
totally different, and I told him

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I'm like, I'm not aware
of what benefits are how it works at all.

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So that being said,
I know a lot about marketing

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and he's like, all right, that's fine.

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You know, about the financial services
industry.

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It's kind of like that.

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And so I just had to learn a lot about it.

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So we met what last March.

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And here we are.

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And we've been through a lot last year
and will continue to grow.

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Well, you you what you've created
Stephen and Ryan is unique.

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I don't know anybody else
that's doing what you're doing.

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There's a lot of GAs out there. Okay.

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I was never a fan of GAs.

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And definitely not a fan of FMOs.

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In fact, all of my contracts with Benefits
by Design over the 27 years I did

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it were direct with the carriers.

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I wouldn't work with an FMO,
but if I had a GA out there,

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that could provide
the kind of things that you guys are doing

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that would have been a different world.

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Okay, so let's talk a little bit
about what you see as your mission

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with BrokersBloc.
Before we go to the break here.

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We got about three minutes.

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Yeah.

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So our mission is we we always said
we're not anti-BUCA we're non BUCA.

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But if it's, agency by general agency.

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So we're not trying to disparage the BUCAs
We're just trying

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to show brokers that there are
there's alternative solutions out there,

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and there's a million out there,
some really good, some really bad.

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So we have carefully vetted
all of our carrier partners,

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looked at the paper
that they're on the reinsurance,

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the networks, the PBMs,
make sure that the package is cohesive.

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It's a cohesive tech stack

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that bundles together nicely,
that has a good user experience.

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So we just built a suite of products
that are, again,

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non disruptive to the employee
and the employers,

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but they can save the money

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on some of the low hanging fruit things
such as the pharmacy benefit manager

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and some steerage as well around
you know hospital claims.

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I'm going to talk a lot,
but we're going to do a deep dive

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on some of those things
as we go through the show.

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But I want to explain what that term
BUCA means for you and the audience

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that are listening. Is that what are
what are you talking about?

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That's Blue
Cross, that’s United, that’s Cigna

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that's who we're talking about here.

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We're talking about the big major carriers
across the country,

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that that, that basically control
the markets right now.

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So when you talk about BUCA you know, what
what happens there is

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there's not a lot of competition anymore
between the carriers, primarily

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because especially when you're talking
about small group, medium size group,

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because of ACA, who sets the regulations,
this is what you can offer.

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You know, someone said that

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basically what Obamacare did that turned
insurance carriers into utilities,

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which is pretty much correct
when you think about it, because the rates

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are set by the different states,
they have to get approval to set a rate,

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and they're only allowed to offer certain
things, a certain amount of money

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they're allowed to make, or the rest of
it has to go back

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if they exceed that profit.

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So it's a completely different world
than it used to be before Obamacare.

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And that's why I think there's a need

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for what these two young men
are doing out there.

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And especially if you're a broker,
if you're a medium size broker,

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you're a small broker and you don't have
the tools, you don't have the ability

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to do what they do. They can add a lot.

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We're going to talk a lot about that
today,

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and you're going to give you information

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I think could make a difference
to a lot of you out there.

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If you want to go to their website,
it's brokersbloc.com.

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brokersbloc.com is spelled bloc

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by the way brokersbloc.com.

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We'll be right back after the break.

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You're listening to America's
Healthcare Advocate

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broadcasting here on the HIA
Radio Network.

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Coast to coast Cross, USA.

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Stay right there. We've got more.

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To do.

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Welcome back.

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You're listening to America's Healthcare
Advocate Show broadcasting coast to coast

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across the USA here on the HIA
Radio Network.

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My producers, Mr..

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Dave Thiessen behind the cameras,
the man who puts all these shows

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up on all the podcast platforms
and the YouTube platform.

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And Garner Cowdrey, who does all the work
behind the microphones,

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putting all the audio together as we
broadcast Coast to Coast, by the way,

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two new affiliates, we have WFEA-AM
in Manchester, New Hampshire,

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and another new affiliate in Charlotte,
North Carolina WRHI-AM and FM.

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We're on for two hours every Saturday.

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I guess they really like us.
We thank you all.

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Make you part of America's
Healthcare Advocate broadcasting family.

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Welcome to the network.

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We're happy to have you in studio
with me, Stephen Combs.

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And Ryan Roth. They are from BrokersBloc.

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The website for them, by
the way is BrokersBloc.com.

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BrokersBloc.com.

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00:10:41,307 --> 00:10:42,942
Let me tell you about these two young men.

236
00:10:42,942 --> 00:10:45,311
They're kind of amazing young men
as far as I'm concerned.

237
00:10:45,311 --> 00:10:46,946
Stephen is the founder of BrokersBloc.

238
00:10:46,946 --> 00:10:50,316
Stephen helps insurance brokers
cut through the noise confidentiality,

239
00:10:50,516 --> 00:10:53,619
identify high performing,
trustworthy vendors in an industry

240
00:10:53,853 --> 00:10:56,822
where brokers are constantly bombarded
with vendor pitches.

241
00:10:57,289 --> 00:10:59,625
Are they ever I should know, okay,

242
00:10:59,625 --> 00:11:02,628
what he's doing
basically is creating an alternative here.

243
00:11:02,728 --> 00:11:06,932
Their mission is to empower brokers
to move beyond the default of brokers

244
00:11:07,033 --> 00:11:10,202
with clients
that are better, safer, smarter benefits

245
00:11:10,202 --> 00:11:13,372
solutions for their clients
and their clients are brokers.

246
00:11:13,372 --> 00:11:14,740
So this is where

247
00:11:14,740 --> 00:11:16,642
this makes a big difference,
which is why I wanted

248
00:11:16,642 --> 00:11:18,044
to read a little bit about his bio.

249
00:11:18,044 --> 00:11:22,181
Ryan has worked at the intersection of
marketing and financial services to 2011.

250
00:11:22,481 --> 00:11:26,252
He founded an independent financial
advisor marketing company in 2021.

251
00:11:26,385 --> 00:11:28,454
He spent ten years at Dow Jones.

252
00:11:28,454 --> 00:11:31,157
That must have been
really interesting, Ryan.

253
00:11:31,157 --> 00:11:34,126
And then the Financial Times,
which is another interesting newspaper.

254
00:11:34,126 --> 00:11:37,096
You ever see that pink
newspaper in the airport?

255
00:11:37,096 --> 00:11:38,464
That's the Financial Times.

256
00:11:38,464 --> 00:11:40,933
It's a pretty interesting newspaper
to read.

257
00:11:40,933 --> 00:11:44,336
And then,
he went on, to produce and hosted over

258
00:11:44,336 --> 00:11:47,073
1000 webinars and 250 podcasts.

259
00:11:47,073 --> 00:11:48,874
And he also wrote the book.

260
00:11:48,874 --> 00:11:50,543
And I think it's kind of amazing.

261
00:11:50,543 --> 00:11:53,446
The book benefits with friends,
which I read.

262
00:11:53,446 --> 00:11:56,282
All right. I'll talk a bit more about that
in this segment.

263
00:11:56,282 --> 00:11:58,451
So, pretty remarkable young man.

264
00:11:58,451 --> 00:12:01,554
He's run 16
triathlons and three Ironman triathlon.

265
00:12:01,554 --> 00:12:03,989
So, he's also a pretty good athlete.

266
00:12:03,989 --> 00:12:06,726
So let's talk about this book for me
because I was fascinated by this.

267
00:12:06,726 --> 00:12:09,528
I told you when you came in here that,

268
00:12:09,528 --> 00:12:11,497
I get a lot of people on this show
that write books.

269
00:12:11,497 --> 00:12:12,665
Most of them.

270
00:12:12,665 --> 00:12:13,132
Yeah.

271
00:12:13,132 --> 00:12:14,700
I try to read them out of courtesy.

272
00:12:14,700 --> 00:12:17,002
Most of them are boring as hell and dry.

273
00:12:17,002 --> 00:12:19,605
And they're how you're going to do this
or how you're going to do that.

274
00:12:19,605 --> 00:12:22,942
So you wrote this is a novel,
and I'm reading this and I'm going,

275
00:12:23,375 --> 00:12:24,577
That's Stephen in there.

276
00:12:24,577 --> 00:12:25,945
That's that Stephen did the book.

277
00:12:25,945 --> 00:12:27,847
Now I've got to get that part in a minute.

278
00:12:27,847 --> 00:12:31,083
And some of the characters in the book,
Porterhouse,

279
00:12:31,283 --> 00:12:35,187
who has his meetings at the Texas
Roadhouse, and it's

280
00:12:35,187 --> 00:12:39,592
colorfully written and it's written
in a way, that you enjoy reading it.

281
00:12:39,592 --> 00:12:42,161
It's not a boring, dry read. Okay.

282
00:12:42,161 --> 00:12:45,030
So I urge you, if you're a book,
this is online at Amazon.

283
00:12:45,030 --> 00:12:47,700
I bought it on Amazon.
I forget what the hell it cost.

284
00:12:47,700 --> 00:12:51,871
And I read it
on, online at Amazon, on my, on my Kindle.

285
00:12:52,004 --> 00:12:53,672
But it's really an interesting book.

286
00:12:53,672 --> 00:12:55,474
And here's what I'll say about this.

287
00:12:55,474 --> 00:12:58,010
It kind of encapsulates their philosophy

288
00:12:58,010 --> 00:13:01,013
of what they're doing
and how they're doing it.

289
00:13:01,080 --> 00:13:03,883
And it does it in a colorful
and interesting way.

290
00:13:03,883 --> 00:13:06,752
The interesting part is when you wrote
this, you didn't even know him.

291
00:13:06,752 --> 00:13:07,486
I didn't well,

292
00:13:07,486 --> 00:13:11,690
I knew him, but I didn't know the story
about how he got involved in the business.

293
00:13:11,690 --> 00:13:12,358
He took over his.

294
00:13:12,358 --> 00:13:14,727
Father's agency just like he just told.

295
00:13:14,727 --> 00:13:15,828
So weird, I didn't know this.

296
00:13:15,828 --> 00:13:17,530
The original plot was like this guy

297
00:13:17,530 --> 00:13:21,066
that was in benefits,
and he he just needed to modernize.

298
00:13:21,467 --> 00:13:24,103
But I realized, like, okay, I,

299
00:13:24,103 --> 00:13:27,006
I wrote that to learn about the benefits
industry.

300
00:13:27,006 --> 00:13:28,174
You did a pretty good job.

301
00:13:28,174 --> 00:13:31,310
I appreciate that because it
hopefully comes out in the book.

302
00:13:31,310 --> 00:13:35,748
But what like I wrote it thinking, okay,
this guy just needs to modernize.

303
00:13:35,748 --> 00:13:37,750
But that assumes he's

304
00:13:37,750 --> 00:13:40,753
been in the industry and like,
he should know some of these terms.

305
00:13:40,820 --> 00:13:43,589
So I had to change the plot
and I had to be like,

306
00:13:43,589 --> 00:13:46,592
you need to create some stakes
in the beginning and some drastic thing.

307
00:13:46,759 --> 00:13:48,694
It's just a narrative tool.

308
00:13:48,694 --> 00:13:51,163
So I'm like, okay, guys,
maybe his dad dies.

309
00:13:51,163 --> 00:13:53,999
And so he's thrust into his.
Dad didn't die, by the way.

310
00:13:53,999 --> 00:13:56,001
So we all know
Steven's dad is still alive,

311
00:13:56,001 --> 00:13:59,572
but he this guy's thrust into the industry
and I'm like, I like food.

312
00:13:59,972 --> 00:14:02,808
And so I'm gonna name it al dente,
which you did, right?

313
00:14:02,808 --> 00:14:04,977
And he was like a pasta manufacturer.

314
00:14:04,977 --> 00:14:06,946
So I knew pasta manufacturing.

315
00:14:06,946 --> 00:14:08,747
And he had to learn benefits.

316
00:14:08,747 --> 00:14:11,884
He had to get a license,
and then he needed to do marketing.

317
00:14:12,117 --> 00:14:13,185
So it's for like,

318
00:14:13,185 --> 00:14:17,289
yes, it's for benefits brokers to maybe
brush up their skills on benefits.

319
00:14:17,289 --> 00:14:18,924
They probably don't need to do that,

320
00:14:18,924 --> 00:14:21,760
but it's more of like a marketing
instructional book.

321
00:14:21,760 --> 00:14:23,229
No, I would disagree with that.

322
00:14:23,229 --> 00:14:25,531
I think that what's in here?

323
00:14:25,531 --> 00:14:25,831
Yeah.

324
00:14:25,831 --> 00:14:29,034
Like I said, I'm 76 years old,
and I was kind of amazed.

325
00:14:29,101 --> 00:14:31,337
Some of the things you put in here
that I saw

326
00:14:31,337 --> 00:14:35,140
as pieces, of things I did not know
about, things that I didn't understand.

327
00:14:35,374 --> 00:14:39,812
And I said to you guys off camera earlier,
if I had known you

328
00:14:39,812 --> 00:14:43,382
before, when I had Benefits by Design, I
would have been one of your first clients.

329
00:14:43,749 --> 00:14:46,752
Because your innovation
and your thought process

330
00:14:46,752 --> 00:14:49,655
on what you're bringing to the table
allows.

331
00:14:49,655 --> 00:14:52,291
I see your niche as medium
and small brokers.

332
00:14:52,291 --> 00:14:55,527
I don't know if that's what you see it as,
but that's where I see guys

333
00:14:55,561 --> 00:14:57,096
that don't have and gals

334
00:14:57,096 --> 00:15:00,566
that don't have those kinds of tools or
resources that you bring to the parties.

335
00:15:00,566 --> 00:15:02,201
So talk a little bit about that.

336
00:15:02,201 --> 00:15:04,937
Medium and small brokers are their bread
and butter.

337
00:15:04,937 --> 00:15:07,907
We do work with some larger ones,
but most of our brokers are definably

338
00:15:07,907 --> 00:15:11,677
the small or medium sized brokers
who need help with technology,

339
00:15:12,344 --> 00:15:15,347
with quoting, with spreadsheets
and all those sorts of things.

340
00:15:15,848 --> 00:15:19,184
The larger brokers are more so looking
just for the carriers

341
00:15:19,184 --> 00:15:21,787
that they don't want to necessarily
maybe take the time to vet.

342
00:15:21,787 --> 00:15:22,655
I understand that.

343
00:15:22,655 --> 00:15:26,792
Like like our PSM Nebraska GigCare,
which we're a new carrier

344
00:15:26,959 --> 00:15:28,627
market, four years old.

345
00:15:28,627 --> 00:15:30,562
We worked with you guys, etcetera,
etcetera.

346
00:15:30,562 --> 00:15:32,698
John Kuhlmann, who,
by the way, is in the book,

347
00:15:32,698 --> 00:15:34,900
which I think is kind of interesting.
Yeah.

348
00:15:34,900 --> 00:15:37,202
I'll see him up here next week, but, Yeah.

349
00:15:37,202 --> 00:15:37,803
So keep going.

350
00:15:37,803 --> 00:15:38,938
This is interesting. Yeah.

351
00:15:38,938 --> 00:15:43,175
So we work with carriers that are, I mean,
well-funded, you know, strong networks.

352
00:15:43,175 --> 00:15:46,178
Well, well-capitalized,
you know, good tech stacks

353
00:15:46,211 --> 00:15:49,949
that are seamless for the for the broker,
the employer and the employee.

354
00:15:50,282 --> 00:15:53,752
And so we help the brokers identify
kind of cut through the slop

355
00:15:53,986 --> 00:15:56,822
because there's hundreds of vendors
that pop up every single year.

356
00:15:56,822 --> 00:15:58,891
They all promise the same things.

357
00:15:58,891 --> 00:16:01,293
And then you go and rollover group
and then it's a disaster.

358
00:16:01,293 --> 00:16:01,994
Right?

359
00:16:01,994 --> 00:16:05,264
We we we avoid those things
because when I was a broker,

360
00:16:05,264 --> 00:16:07,533
I was always looking
for the next shiny object.

361
00:16:07,533 --> 00:16:10,536
And so I've learned over the years
of doing it

362
00:16:10,636 --> 00:16:13,639
how to avoid those disastrous situations.

363
00:16:14,073 --> 00:16:14,640
That's funny

364
00:16:14,640 --> 00:16:17,676
when you said the next new shiny object,
because it makes me think, Ryan,

365
00:16:17,676 --> 00:16:21,413
of how many those next new shiny
objects are out there.

366
00:16:22,047 --> 00:16:24,850
And they last a year or two years
and they start to crash and burn.

367
00:16:24,850 --> 00:16:26,285
And then the broker

368
00:16:26,285 --> 00:16:29,054
that I, there's one particular group
from a number of years ago

369
00:16:29,054 --> 00:16:30,456
that was selling group health insurance,

370
00:16:30,456 --> 00:16:32,858
and it was like
the greatest things of sliced bread.

371
00:16:32,858 --> 00:16:33,993
And they went belly up.

372
00:16:33,993 --> 00:16:38,130
And one particular broker I know got stuck
with $1 million worth of claims to pay.

373
00:16:38,130 --> 00:16:39,231
And another broker

374
00:16:39,231 --> 00:16:42,234
who's a friend of mine wound up with half
$1 million claims to pay.

375
00:16:42,334 --> 00:16:45,871
So vetting these guys, these
these companies that are coming out and

376
00:16:46,038 --> 00:16:46,705
and there are

377
00:16:46,705 --> 00:16:50,342
there's a lot of innovation
going on right now because the BUCA plans,

378
00:16:50,676 --> 00:16:53,278
in my humble
opinion, are crashing and burning.

379
00:16:53,278 --> 00:16:55,914
I don't see how this is sustainable
in the long run,

380
00:16:55,914 --> 00:16:59,451
because that the heavy regulation,
you look at some of the increases

381
00:16:59,451 --> 00:17:02,454
that came through last year,
they're massive

382
00:17:02,488 --> 00:17:05,557
23%, 30% in Florida,

383
00:17:05,858 --> 00:17:08,727
I think it was as high as 38%
in some cases.

384
00:17:08,727 --> 00:17:12,531
I mean, the
the the industry, it's boxed in

385
00:17:12,531 --> 00:17:16,802
and it can't seem to figure out
how to get around that.

386
00:17:16,802 --> 00:17:18,570
And Congress is doing nothing.

387
00:17:18,570 --> 00:17:20,773
Okay. So as usual.

388
00:17:20,773 --> 00:17:21,073
All right.

389
00:17:21,073 --> 00:17:24,209
So you're not getting anything
from the politicians to change it.

390
00:17:24,209 --> 00:17:27,212
So what you guys are doing is bringing

391
00:17:27,212 --> 00:17:31,016
alternatives to the table and then showing
these alternatives to the brokers.

392
00:17:31,016 --> 00:17:33,719
But talk a little bit about what
you're doing on the marketing side

393
00:17:33,719 --> 00:17:35,954
to help brokers gain visibility
because you've got,

394
00:17:35,954 --> 00:17:38,557
you know, the the podcast,
the the webinars,

395
00:17:38,557 --> 00:17:40,826
the things that you're doing it,
you talk about in here,

396
00:17:40,826 --> 00:17:44,263
a lot of brokers would go,
I don't know if I can do that.

397
00:17:44,930 --> 00:17:47,900
So we're coming up on the break,
so let's hold that right there.

398
00:17:47,900 --> 00:17:50,469
When we come back from the break,
I want you to get into that

399
00:17:50,469 --> 00:17:53,305
and talk about how
that's not really that difficult to do.

400
00:17:53,305 --> 00:17:54,640
You illustrate that in the book,

401
00:17:54,640 --> 00:17:56,642
and we'll talk about that
when we come back from the break.

402
00:17:56,642 --> 00:17:59,945
The website is BrokersBloc.com.

403
00:17:59,945 --> 00:18:02,581
BrokersBloc.com.

404
00:18:02,581 --> 00:18:04,083
There's a lot of information up there.

405
00:18:04,083 --> 00:18:07,086
Take time to reach out to these guys.

406
00:18:07,086 --> 00:18:09,721
And by the way they have a thing
called the 300 Club.

407
00:18:09,721 --> 00:18:11,557
We're going to talk about that
in the next segment.

408
00:18:11,557 --> 00:18:15,627
If you're an employer and you've got
a broker who's lazy and not doing his job,

409
00:18:15,961 --> 00:18:16,995
reach out to these guys.

410
00:18:16,995 --> 00:18:19,364
They have a network of brokers
that are vetted

411
00:18:19,364 --> 00:18:21,767
and they're first class,
and they'll be happy to help you.

412
00:18:21,767 --> 00:18:23,368
BrokersBloc.com.

413
00:18:23,368 --> 00:18:25,437
Stay right there. We'll be right back
after the break.

414
00:18:25,437 --> 00:18:27,039
You're listening to America's

415
00:18:27,039 --> 00:18:31,343
Healthcare Advocate broadcasting coast
to coast across the USA.

416
00:18:31,343 --> 00:18:33,245
Here on the HIA Radio Network.

417
00:18:45,691 --> 00:18:46,558
Welcome back.

418
00:18:46,558 --> 00:18:49,728
You're listening to America's
Healthcare Advocate show broadcasting

419
00:18:49,728 --> 00:18:53,365
coast to coast across USA here on the HIA
Radio Network,

420
00:18:53,565 --> 00:18:56,702
in studio with me, Stephen Combs
and Ryan Roth from BrokersBloc.

421
00:18:57,102 --> 00:19:00,105
Their website is

422
00:19:01,039 --> 00:19:01,507
BrokersBloc.com.

423
00:19:01,507 --> 00:19:04,143
BrokersBloc.com.
A lot of great information up there.

424
00:19:04,143 --> 00:19:06,378
And I keep talking about this book
because,

425
00:19:06,378 --> 00:19:08,547
Ryan wrote a book
that I think is pretty cool.

426
00:19:08,547 --> 00:19:10,015
This is benefits with friends.

427
00:19:10,015 --> 00:19:12,551
We're going to talk a little bit
more about it here.

428
00:19:12,551 --> 00:19:16,355
So one of the things that you spend
a lot of time on that book is marketing.

429
00:19:16,355 --> 00:19:19,358
So let's talk about how you help

430
00:19:19,625 --> 00:19:22,261
the piece in there on podcasts,
which I like,

431
00:19:22,261 --> 00:19:22,594
you know, here

432
00:19:22,594 --> 00:19:26,365
we do podcasting different
than what you're talking about doing, but,

433
00:19:26,732 --> 00:19:31,403
you know, to suggest to a broker
that they do a podcast, most of these guys

434
00:19:31,403 --> 00:19:32,671
and gals are going to go,
what are you talking about?

435
00:19:32,671 --> 00:19:33,972
I can't do something like that.

436
00:19:33,972 --> 00:19:38,343
So describe you do it in the book,
but describe how you actually do this

437
00:19:38,343 --> 00:19:41,013
and why you think this is beneficial
to the brokers.

438
00:19:41,013 --> 00:19:44,082
So I think podcasts
are really important to do, because

439
00:19:44,583 --> 00:19:47,753
any broker that wants to create
marketing material or just create

440
00:19:47,753 --> 00:19:52,691
more sales inflow for themselves,
visibility, you need to create visibility.

441
00:19:52,891 --> 00:19:54,293
They need to create authority.

442
00:19:54,293 --> 00:19:56,195
A podcast is a great way to do that.

443
00:19:56,195 --> 00:19:57,696
And I would say it's the most low

444
00:19:57,696 --> 00:20:01,233
drag way to do that as well,
because all you need is a phone.

445
00:20:01,533 --> 00:20:04,536
And there's a scene in the book
where one of the characters

446
00:20:04,570 --> 00:20:07,239
he lands a podcast
or an interview with this guy

447
00:20:08,440 --> 00:20:09,641
that he's wanted to speak with

448
00:20:09,641 --> 00:20:13,111
for a long time, and his marketing
assistant's like, record that.

449
00:20:13,612 --> 00:20:17,149
So he sits down, he asks some questions,
he puts his phone down.

450
00:20:17,282 --> 00:20:18,884
That's all you need to do, right?

451
00:20:18,884 --> 00:20:21,820
You put your phone down and say,
I'm going to record this conversation.

452
00:20:21,820 --> 00:20:24,823
You take that audio file,
you make a Spotify account,

453
00:20:24,823 --> 00:20:27,826
you upload it to the Spotify account,
you press publish,

454
00:20:27,960 --> 00:20:30,963
which is a really hard thing to do
because it

455
00:20:31,096 --> 00:20:33,432
there's an element of vulnerability
when you put anything out.

456
00:20:33,432 --> 00:20:34,866
Oh yeah. Absolutely right.

457
00:20:34,866 --> 00:20:37,135
You're talking
no guys from radio 22, you know,

458
00:20:37,135 --> 00:20:40,405
you know every time you're like,
oh is it ready to go make it ready to go.

459
00:20:40,405 --> 00:20:42,674
Just push the button.

460
00:20:42,674 --> 00:20:43,942
People might not listen to the beginning.

461
00:20:43,942 --> 00:20:46,211
You might need to push it out
to people in the beginning.

462
00:20:46,211 --> 00:20:50,082
But having a conversation on something
that you are an authority

463
00:20:50,082 --> 00:20:53,085
figure on or at least you know
a little bit about it, right?

464
00:20:53,285 --> 00:20:56,188
Having a conversation
with friends is even easier,

465
00:20:56,188 --> 00:20:59,191
because you can banter for a little while
and then say, I want to talk about

466
00:20:59,191 --> 00:21:03,362
these five things in my podcast interview.

467
00:21:03,362 --> 00:21:05,197
Or maybe it's a shorter version, right?

468
00:21:05,197 --> 00:21:09,301
Interviews can be half an hour,
or they can be a five minute podcast

469
00:21:09,301 --> 00:21:12,371
talking about,
I want to talk about PBM transparency

470
00:21:12,537 --> 00:21:17,442
and how to analyze an EOB explanation
of benefits, things like that.

471
00:21:17,442 --> 00:21:19,344
You can have three points
that you want to talk about

472
00:21:19,344 --> 00:21:21,513
any five minutes
you put that on a podcast,

473
00:21:21,513 --> 00:21:23,582
but that's only the first step.

474
00:21:23,582 --> 00:21:26,118
Then you need to send it to people, right?

475
00:21:26,118 --> 00:21:29,521
I recommend people define
what's called a dream 100.

476
00:21:29,688 --> 00:21:33,659
This is the 100 list of 100 people
that you would do perfect with.

477
00:21:33,992 --> 00:21:37,262
And in the book I talk about you do,
I took a talk about a niche.

478
00:21:37,262 --> 00:21:37,863
Right.

479
00:21:37,863 --> 00:21:38,297
The guy's

480
00:21:38,297 --> 00:21:42,200
niche in the book is manufacturing
I because he knows about manufacturers.

481
00:21:42,234 --> 00:21:43,168
He made pasta.

482
00:21:43,168 --> 00:21:45,671
He made pasta.
He was a pasta manufacturer.

483
00:21:45,671 --> 00:21:51,543
But so many brokers, if they say like
I am the broker for associations, right.

484
00:21:51,543 --> 00:21:51,943
Our friend John Kuhlmann does that.

485
00:21:52,911 --> 00:21:54,046
That's what his thing is.

486
00:21:54,046 --> 00:21:55,447
He’s really good at it probably.

487
00:21:55,447 --> 00:21:57,349
And he's also in the book. By the way.

488
00:21:57,349 --> 00:21:59,518
He probably has other types of clients.

489
00:21:59,518 --> 00:22:02,988
But if you focus on the niche,
what you focus on expands,

490
00:22:02,988 --> 00:22:05,857
because then you say, this is who I am
for, right?

491
00:22:05,857 --> 00:22:06,391
You probably.

492
00:22:06,391 --> 00:22:08,026
And you become the authority figure.

493
00:22:08,026 --> 00:22:11,163
And John has become an authority
figure in the association,

494
00:22:11,763 --> 00:22:13,632
and you work with him, both of you.

495
00:22:13,632 --> 00:22:16,268
So let's segue to something
because he threw it out there.

496
00:22:16,268 --> 00:22:20,839
But one of the most complicated,
misunderstood things out there is the PBM.

497
00:22:21,273 --> 00:22:23,942
First of all, tell what a PBM Steve is.

498
00:22:23,942 --> 00:22:27,112
It's a pharmacy benefit manager
as part of the health plan that manages

499
00:22:27,112 --> 00:22:31,016
all the prescriptions
and that can eat up a lot of the claims.

500
00:22:31,016 --> 00:22:34,019
I mean, sometimes over half. Okay.

501
00:22:34,052 --> 00:22:34,986
Explain that.

502
00:22:34,986 --> 00:22:35,320
Yeah.

503
00:22:35,320 --> 00:22:38,724
So a pharmacy
like generic drugs aren't a big deal.

504
00:22:38,724 --> 00:22:40,592
Even the brand name
drugs are not a big deal.

505
00:22:40,592 --> 00:22:41,693
Where it comes into play

506
00:22:41,693 --> 00:22:45,464
is there's TV, commercial drugs,
the specialty medications. Yep.

507
00:22:45,597 --> 00:22:47,699
The ones that, you know,
they're paying millions of dollars for

508
00:22:47,699 --> 00:22:51,136
ads, work because they have a patent on it
and they can charge whatever.

509
00:22:51,903 --> 00:22:55,574
There's some examples,
such as Stelara, costs like $27,000

510
00:22:55,941 --> 00:22:58,377
every fill,
which can be every other month.

511
00:22:58,377 --> 00:23:01,713
I mean, who can really afford
that as an employee or an employer?

512
00:23:02,180 --> 00:23:07,185
One thing that people don't realize is
there's also massive rebates.

513
00:23:07,552 --> 00:23:10,622
That's the hidden part of the industry,
and people do not understand.

514
00:23:10,756 --> 00:23:10,956
Yeah.

515
00:23:10,956 --> 00:23:14,793
So let's talk about that because there's
a lot of money there under the table

516
00:23:15,160 --> 00:23:18,163
that the employer doesn't
see if they're not,

517
00:23:18,263 --> 00:23:21,566
if the broker is not smart enough
to know how to get those rebates.

518
00:23:21,900 --> 00:23:22,334
Okay.

519
00:23:22,334 --> 00:23:25,637
Or there's a part in the book
actually where I think Ryan talks about,

520
00:23:26,405 --> 00:23:29,040
the asking for the asking you.

521
00:23:29,040 --> 00:23:33,111
He shake his head, just asking for the
printout from the carrier on the rebates.

522
00:23:33,111 --> 00:23:37,549
And what he gets is a cut and pasted
spreadsheet that doesn't tell him

523
00:23:37,549 --> 00:23:38,216
anything.

524
00:23:38,216 --> 00:23:40,585
Okay, because that's not something
they want to disclose.

525
00:23:40,585 --> 00:23:41,620
So talk about it.

526
00:23:41,620 --> 00:23:43,955
So large groups have got rebates forever.

527
00:23:43,955 --> 00:23:46,958
I mean they get them for
if you have 500 plus employees,

528
00:23:47,192 --> 00:23:49,795
maybe a thousand
plus any PBM is going to give you rebates

529
00:23:49,795 --> 00:23:50,929
if they want the business.

530
00:23:50,929 --> 00:23:53,131
There's no volume for them to make sense.

531
00:23:53,131 --> 00:23:57,002
Small groups and middle sized groups
historically have never seen them.

532
00:23:57,002 --> 00:23:58,470
No, and they don't know what they are.

533
00:23:58,470 --> 00:24:00,305
They don’t know what they are, until now.

534
00:24:00,305 --> 00:24:04,009
So now there's PBMs that operate
just on basically like an admin fee.

535
00:24:04,242 --> 00:24:05,710
They charge an administrative fee,

536
00:24:05,710 --> 00:24:09,448
but all the rebates are passed
through back to the employer.

537
00:24:09,448 --> 00:24:11,983
and they're not for profit basically.
Pretty much exactly.

538
00:24:11,983 --> 00:24:16,822
And those, those like Stelara, 27 grand
after rebates it’s only about four grand.

539
00:24:17,022 --> 00:24:18,990
It's a big swing. Yeah it is a big swing.

540
00:24:18,990 --> 00:24:23,895
So so at Detego with our Population
Science Management program for GigCare,

541
00:24:24,529 --> 00:24:27,532
we have Script Aid which is our own PBM.

542
00:24:27,833 --> 00:24:29,367
And we so we do three things.

543
00:24:29,367 --> 00:24:32,437
We do a drug importation okay.

544
00:24:32,437 --> 00:24:35,640
So if for that particular drug,
if we brought it in

545
00:24:35,640 --> 00:24:39,044
from Canada would probably be 3 or $4000.

546
00:24:39,077 --> 00:24:41,012
If that, maybe less. Okay.

547
00:24:41,012 --> 00:24:42,547
So we do it that way.

548
00:24:42,547 --> 00:24:44,649
We do it with drugs
that are on the formulary.

549
00:24:44,649 --> 00:24:47,285
If they're expensive
and even if they're not on the formulary,

550
00:24:47,285 --> 00:24:49,955
we don't tell you: “Well,
that's your problem”.

551
00:24:49,955 --> 00:24:52,958
Now you contrast that with the BUCA
ACA plan.

552
00:24:53,792 --> 00:24:55,560
The broker's got no solution for that.

553
00:24:55,560 --> 00:24:56,394
No. Okay.

554
00:24:56,394 --> 00:24:59,130
Well our plan has the solution
because we go out

555
00:24:59,130 --> 00:25:01,600
and we bring that drug in
and we don't make them pay

556
00:25:01,600 --> 00:25:03,902
the difference is what it is,
and we bring it in.

557
00:25:03,902 --> 00:25:06,037
The other thing
we do is foundational assistance.

558
00:25:06,037 --> 00:25:07,973
And that's a big deal, okay.

559
00:25:07,973 --> 00:25:11,977
Because what 90% of the people don't know
and most of the brokers don't know

560
00:25:11,977 --> 00:25:15,280
or don't know how to do it, is to file
for foundational assistance.

561
00:25:15,280 --> 00:25:17,482
That's all stuff that you guys do.

562
00:25:17,482 --> 00:25:19,184
So that foundational assistance

563
00:25:19,184 --> 00:25:22,187
means, just so you understand
the audience out there and brokers,

564
00:25:22,287 --> 00:25:25,056
if you've never heard of it, okay,
if you need a growth hormone

565
00:25:25,056 --> 00:25:28,827
drug and it's $100,000 a year, you're
probably not able to afford that

566
00:25:29,027 --> 00:25:30,762
unless you're a multi-millionaire.

567
00:25:30,762 --> 00:25:34,699
But if you are working with the carrier,
like in our case

568
00:25:34,699 --> 00:25:37,969
Detego and Population Science Management,
GigCare.

569
00:25:38,136 --> 00:25:41,006
We actually have our own nurses
at Script Aide to go out

570
00:25:41,006 --> 00:25:44,943
and do the paperwork, get the medication,
have it drop shipped to your door.

571
00:25:44,976 --> 00:25:47,779
And that's exactly what you're
talking about, is it not correct?

572
00:25:47,779 --> 00:25:49,848
Yeah. They call them
patient assistance programs.

573
00:25:49,848 --> 00:25:53,051
And so but most of our carriers
offer them as well.

574
00:25:53,051 --> 00:25:55,186
And the member
typically gives them for free.

575
00:25:55,186 --> 00:25:56,454
That's exactly right.

576
00:25:56,454 --> 00:25:58,623
Yeah. More times than not it's free. Yeah.

577
00:25:58,623 --> 00:26:02,861
We have some carriers that do it
very gently where, you know, hey,

578
00:26:02,861 --> 00:26:05,063
you can get the medication
through your health plan,

579
00:26:05,063 --> 00:26:07,265
but it's going to be your deductible
and coinsurance.

580
00:26:07,265 --> 00:26:11,369
Or we can source from Canada
or New Zealand or do a PAP or patient

581
00:26:11,403 --> 00:26:13,872
assistance program. And this is $0 co-pay.

582
00:26:13,872 --> 00:26:16,741
Some of our carriers
use a hammer instead of a scalpel.

583
00:26:18,810 --> 00:26:20,712
I'm gonna,
I'm afraid to ask you where we come in.

584
00:26:20,712 --> 00:26:22,881
But anyway, go ahead. So,
this is not you guys, but.

585
00:26:22,881 --> 00:26:24,382
But what they do is.

586
00:26:24,382 --> 00:26:26,151
So they'll cover the medication
no matter what.

587
00:26:26,151 --> 00:26:27,986
On a 30 day to 60 day supply.

588
00:26:27,986 --> 00:26:30,555
So there's no disruption in care, right?

589
00:26:30,555 --> 00:26:34,793
But then after that, the member
then is required to do the program right.

590
00:26:34,993 --> 00:26:37,529
They're required
to go through the advocacy program

591
00:26:37,529 --> 00:26:39,564
to get the medication
and they get it for free. Right?

592
00:26:39,564 --> 00:26:39,931
Okay.

593
00:26:39,931 --> 00:26:44,603
Now, if they can't source internationally
or they can't do an assistance program,

594
00:26:44,803 --> 00:26:45,937
then they do

595
00:26:45,937 --> 00:26:48,206
get it through the health plan
or they do cover it,

596
00:26:48,206 --> 00:26:50,842
but they have to go through those avenues
first.

597
00:26:50,842 --> 00:26:54,079
And I do like that for the
the clients that are willing to have

598
00:26:54,079 --> 00:26:57,148
a little bit of disruption,
because if you're a group that's being

599
00:26:57,148 --> 00:27:02,287
just destroyed by high cost medications,
these carriers can be a great solution.

600
00:27:02,287 --> 00:27:04,255
But I just have to know,
what are your needs?

601
00:27:04,255 --> 00:27:05,857
What is your risk tolerance?

602
00:27:05,857 --> 00:27:07,058
Is it

603
00:27:07,058 --> 00:27:09,327
you know, that you have some medications
you want to reduce,

604
00:27:09,327 --> 00:27:11,162
and you want the employees
to have the choice?

605
00:27:11,162 --> 00:27:15,433
Or do you want to, you know,
make the employees go through the program?

606
00:27:15,433 --> 00:27:16,534
Again, it's not disruptive.

607
00:27:16,534 --> 00:27:19,537
They give them a 30 day to 60 day
supply with plenty of time.

608
00:27:19,671 --> 00:27:22,107
That's correct. Yeah. Yeah okay. And so

609
00:27:23,308 --> 00:27:25,910
when you talk about these carriers
you're talking about people

610
00:27:25,910 --> 00:27:29,080
very similar to what Detego, we're a TPA
but we have our own plans.

611
00:27:29,581 --> 00:27:32,183
Talk about some of the other carriers
you work with that

612
00:27:32,183 --> 00:27:36,521
are not the BUCA plans that are look,
BUCA plans fit for some people.

613
00:27:36,521 --> 00:27:40,291
They don't fit for a lot of people and
a lot of people are struggling with cost.

614
00:27:40,492 --> 00:27:43,695
And unfortunately, this is work. Okay.

615
00:27:43,695 --> 00:27:46,765
If if your broker's not willing to do
the work,

616
00:27:46,898 --> 00:27:49,167
you're probably not gonna know
there are alternatives out there.

617
00:27:49,167 --> 00:27:51,002
So talk about some of these other
alternatives.

618
00:27:51,002 --> 00:27:51,236
Yeah.

619
00:27:51,236 --> 00:27:53,672
So we have
are they really fall into two buckets.

620
00:27:53,672 --> 00:27:57,208
We have the tech, you know,
stack companies that are very AI based

621
00:27:57,208 --> 00:27:58,109
tech based.

622
00:27:58,109 --> 00:28:01,613
And that's going to be Angle
Health, Arlo Health, Level Health.

623
00:28:01,980 --> 00:28:05,684
And those are the three real tech
heavy vendors, Health In Tech as well.

624
00:28:05,684 --> 00:28:07,118
I was very tech focused.

625
00:28:07,118 --> 00:28:08,086
All the underwriting is done AI.

626
00:28:08,086 --> 00:28:10,689
No health apps are required.

627
00:28:10,689 --> 00:28:12,957
Angle Health goes down to five lives.

628
00:28:12,957 --> 00:28:15,627
The other three go down to the ten lives.

629
00:28:15,627 --> 00:28:17,696
They all have prescription management
tools.

630
00:28:17,696 --> 00:28:20,131
They're all do it
a little bit differently.

631
00:28:20,131 --> 00:28:22,000
Health In Tech is the one that I like for
the groups

632
00:28:22,000 --> 00:28:25,103
that are have a lot of high cost drugs
because they use the hammer approach.

633
00:28:27,272 --> 00:28:27,972
The rest use, the rest use

634
00:28:27,972 --> 00:28:30,975
the scalpel approach where it’s, hey,
you have the choice, it's up to you.

635
00:28:31,743 --> 00:28:33,011
But that's what they do.

636
00:28:33,011 --> 00:28:35,780
And we have some more legacy carriers
that are a little bit more

637
00:28:35,780 --> 00:28:37,716
well known to the population out there.

638
00:28:37,716 --> 00:28:39,317
We got TrustMark.

639
00:28:39,317 --> 00:28:40,719
I know TrustMark
and used to work with them.

640
00:28:40,719 --> 00:28:42,787
They're very good.
We work with them a lot.

641
00:28:42,787 --> 00:28:45,790
We have all formerly All State Benefits
now Nationwide Benefits.

642
00:28:46,024 --> 00:28:46,224
Yeah.

643
00:28:46,224 --> 00:28:48,860
Then we carry your Optimal Benefits. Yep.

644
00:28:48,860 --> 00:28:49,761
And then here's one that's

645
00:28:49,761 --> 00:28:53,231
maybe not well known per se,
but Great American Insurance.

646
00:28:53,565 --> 00:28:55,200
I've heard of it.
I don't know much about it.

647
00:28:55,200 --> 00:28:57,702
Their reinsurance company,
they've been around since the 1800s.

648
00:28:57,702 --> 00:28:58,336
That’s how I know them.

649
00:28:58,336 --> 00:29:01,873
$33 billion in assets. So they're no joke?

650
00:29:01,940 --> 00:29:02,574
No, they are not.

651
00:29:02,574 --> 00:29:06,544
But they've released a Small Group Level
Funded plan, 2 to 99,

652
00:29:06,544 --> 00:29:08,179
Ten plus A underwriting.

653
00:29:08,179 --> 00:29:10,081
And the rates have just been phenomenal.

654
00:29:10,081 --> 00:29:12,450
So that is exactly why
we're doing this show.

655
00:29:12,450 --> 00:29:14,018
What do I always say about this show?

656
00:29:14,018 --> 00:29:15,887
We're here to educate and inform.

657
00:29:15,887 --> 00:29:17,822
We just informed you and educated you.

658
00:29:17,822 --> 00:29:20,558
If you're a broker
and you heard some of these names

659
00:29:20,558 --> 00:29:23,094
and you want access,
you want to know how do I get involved?

660
00:29:23,094 --> 00:29:24,062
What do I do?

661
00:29:24,062 --> 00:29:26,664
This makes sense. I've got clients
I need help with.

662
00:29:26,664 --> 00:29:27,932
Maybe I've got clients

663
00:29:27,932 --> 00:29:30,101
that I want to bring on board,
but I can't because

664
00:29:30,101 --> 00:29:31,603
I don't have anything innovative.

665
00:29:31,603 --> 00:29:36,441
Go to the website
BrokersBloc com BrokersBloc.com.

666
00:29:36,441 --> 00:29:38,576
We'll be right back after the break.
Stay there.

667
00:29:38,576 --> 00:29:39,911
You're listening to America's

668
00:29:39,911 --> 00:29:43,882
Healthcare Advocate broadcasting coast
to coast across the USA.

669
00:29:43,882 --> 00:29:44,816
We'll be right back.

670
00:29:51,990 --> 00:29:52,791
Welcome back.

671
00:29:52,791 --> 00:29:56,161
You're listening to America's Healthcare
Advocate show broadcasting coast

672
00:29:56,161 --> 00:30:00,031
to coast across the USA here on the HIA
Radio Network.

673
00:30:00,031 --> 00:30:00,598
You can find out

674
00:30:00,598 --> 00:30:03,835
more about us by going to the website
AmericasHealthcareAdvocate.com.

675
00:30:04,035 --> 00:30:07,639
By the way, maybe you work in a medium
to small size agency

676
00:30:07,639 --> 00:30:08,973
and you guys are struggling.

677
00:30:08,973 --> 00:30:11,976
You know, trying to add new clients
or even trying to keep your book.

678
00:30:12,243 --> 00:30:14,946
This podcast is up on 16
podcast platforms.

679
00:30:14,946 --> 00:30:15,914
It's on YouTube.

680
00:30:15,914 --> 00:30:17,549
You can go to this whole show,

681
00:30:17,549 --> 00:30:21,419
you know, tell the owner of your agency,
your brokerage.

682
00:30:21,553 --> 00:30:23,488
Hey, we need to connect with these guys.

683
00:30:23,488 --> 00:30:26,257
Well, why? Who are these guys?
Well, go up and listen to the show.

684
00:30:26,257 --> 00:30:27,592
Go up and do the podcast.

685
00:30:27,592 --> 00:30:29,394
Go up and do the YouTube. We’ve got.

686
00:30:29,394 --> 00:30:31,296
What do we have, 643,000.

687
00:30:31,296 --> 00:30:33,998
Dave just said in our last count. Nine.

688
00:30:33,998 --> 00:30:35,233
There we go.

689
00:30:35,233 --> 00:30:38,236
649,000. See, I get it wrong every time.

690
00:30:38,236 --> 00:30:42,273
The point I'm making is
you're never too old to learn.

691
00:30:43,074 --> 00:30:44,409
There's innovation out there.

692
00:30:44,409 --> 00:30:46,477
These two young men, they're young to me.

693
00:30:46,477 --> 00:30:49,247
Okay. Are really good at what they do.

694
00:30:49,247 --> 00:30:52,383
And I urge you, to take a moment.

695
00:30:52,417 --> 00:30:57,121
And if you're a broker out there,
go to their website, BrokersBloc.com.

696
00:30:57,322 --> 00:30:57,555
All right.

697
00:30:57,555 --> 00:30:59,991
Let's talk a little bit about, Well, first

698
00:30:59,991 --> 00:31:03,294
let's talk about the Broker 300 Club
because I think this is kind of cool.

699
00:31:03,895 --> 00:31:05,263
And what does that mean?

700
00:31:05,263 --> 00:31:08,199
And what it is, it's
an exclusive club for our brokers

701
00:31:08,199 --> 00:31:11,436
that are, you know, high level producers
that are innovative.

702
00:31:11,436 --> 00:31:14,072
They know what they're doing
in the industry using innovative carriers.

703
00:31:14,072 --> 00:31:17,041
And so what it is,
is we're putting together a retreat.

704
00:31:17,342 --> 00:31:19,143
It's going to be in May of next year,

705
00:31:19,143 --> 00:31:22,113
and it's going to be for brokers
to get together, congregate

706
00:31:22,113 --> 00:31:25,383
with the carriers, innovative carriers,
and just have, you know,

707
00:31:25,917 --> 00:31:29,821
dedicated attention to learning
the new products, processes, systems,

708
00:31:30,121 --> 00:31:33,124
networks, everything that's out there
that they can offer to their clients.

709
00:31:33,358 --> 00:31:36,361
And if you're a broker
wanting to be innovative in 2026

710
00:31:36,361 --> 00:31:39,664
and 2027, you definitely
want to be a part of it. See?

711
00:31:39,664 --> 00:31:44,335
And what that reminds me of
is back in the day, when Paredo, which

712
00:31:44,335 --> 00:31:47,872
is the largest captive in the country
now, and Berkeley Hamilton captive

713
00:31:48,206 --> 00:31:51,843
when they would hold events,
Paredo was probably the best at this.

714
00:31:51,843 --> 00:31:54,846
They would hold them,
usually twice a year in Nashville.

715
00:31:55,680 --> 00:32:00,018
And the amount of information
that got pumped out in those events,

716
00:32:00,018 --> 00:32:01,953
I mean, you know,
when I first started with Paredo,

717
00:32:01,953 --> 00:32:05,189
I think there might have been 300
total clients and brokers combined

718
00:32:05,523 --> 00:32:06,491
by the time I left.

719
00:32:06,491 --> 00:32:10,862
I think it was up to
I think it's 4000, now brokers.

720
00:32:10,862 --> 00:32:13,131
And I don't know how many clients
have got involved.

721
00:32:13,131 --> 00:32:15,433
It's it's gotten enormous. Okay.

722
00:32:15,433 --> 00:32:18,369
Because Cavanaugh and Clayton, the guys
that started was very much like you guys.

723
00:32:18,369 --> 00:32:20,371
They did something out of the box.

724
00:32:20,371 --> 00:32:20,905
Okay.

725
00:32:20,905 --> 00:32:24,075
Problem was you had to be 100 lives
or more to qualify for it.

726
00:32:24,075 --> 00:32:25,944
Well, you know, for us, that was great.

727
00:32:25,944 --> 00:32:28,279
You know,
we were in the self-funded market.

728
00:32:28,279 --> 00:32:32,951
But what you're offering now is a solution
for brokers in the small group market.

729
00:32:32,951 --> 00:32:34,218
And one of you

730
00:32:34,218 --> 00:32:37,188
just mentioned one of your carriers
goes down to five lives, correct?

731
00:32:37,188 --> 00:32:39,090
Actually, several of them
go down to two lives.

732
00:32:39,090 --> 00:32:39,924
Well that's it.

733
00:32:39,924 --> 00:32:43,661
And that's a big deal because there are
a lot of mom pop shops out there

734
00:32:43,661 --> 00:32:47,098
that can't get health insurance,
or they get it on the ACA plans.

735
00:32:47,098 --> 00:32:49,267
It's horrifically expensive.

736
00:32:49,267 --> 00:32:50,768
And this is an alternative for them.

737
00:32:50,768 --> 00:32:53,838
So you're you're educating the brokers
on how to find those people,

738
00:32:53,838 --> 00:32:55,306
get them set up and help them do it.

739
00:32:55,306 --> 00:32:56,507
Correct. Okay.

740
00:32:56,507 --> 00:32:59,043
Let's switch gears
a little bit and then talk about the,

741
00:33:00,111 --> 00:33:03,514
the broker directory,
because this is to the employer out there

742
00:33:03,514 --> 00:33:06,517
because unfortunately,
you know, in this industry

743
00:33:06,884 --> 00:33:09,587
got a lot of lazy people
just tell you how it is.

744
00:33:09,587 --> 00:33:10,688
Okay.

745
00:33:10,688 --> 00:33:14,726
You know, my philosophy was if you can't
get in front of your client once a quarter

746
00:33:14,892 --> 00:33:17,895
just to tell them how things are going
and see how they're doing,

747
00:33:17,929 --> 00:33:18,997
are they having problems?

748
00:33:18,997 --> 00:33:20,531
Are things going well for them?

749
00:33:20,531 --> 00:33:23,034
You know, there are there other employees
happy?

750
00:33:23,034 --> 00:33:24,102
What's going on.

751
00:33:24,102 --> 00:33:25,937
Then I don't think you're doing your job.

752
00:33:25,937 --> 00:33:29,073
And unfortunately I think in this industry
that doesn't happen a lot.

753
00:33:29,974 --> 00:33:33,111
And if you're an employer,
I tell you, you're unhappy with a broker

754
00:33:33,111 --> 00:33:36,147
that shows up once a year with the
spreadsheet and says, pick your poison.

755
00:33:36,481 --> 00:33:37,949
That's not the way this should work.

756
00:33:37,949 --> 00:33:41,886
Okay, so talk a little bit
about your broker list and what what

757
00:33:42,053 --> 00:33:45,089
those are qualified brokers
that are looking for alternatives

758
00:33:45,089 --> 00:33:47,792
to what's out there.
Let's talk about that. Absolutely.

759
00:33:47,792 --> 00:33:50,895
So not only have we vetted carriers
we’re also vetting brokers as well.

760
00:33:51,229 --> 00:33:55,233
So if a client of a group
is looking for a quality broker

761
00:33:55,633 --> 00:34:00,171
that can meet their needs, we have brokers
in all shapes and shapes and sizes.

762
00:34:00,204 --> 00:34:03,841
We have brokers that work with
small groups, large group, medium groups.

763
00:34:04,142 --> 00:34:07,178
So whatever your needs are,
wherever you're located at geographically,

764
00:34:07,478 --> 00:34:10,681
we can actually source you
a very highly vetted quality broker.

765
00:34:10,915 --> 00:34:13,051
And so,
you know, maybe you'll give them a 2 or 3

766
00:34:13,051 --> 00:34:14,852
and they can pick
the one they like type of thing.

767
00:34:14,852 --> 00:34:15,319
Yeah. Yeah.

768
00:34:15,319 --> 00:34:20,758
So that again that website
is BrokersBloc.com BrokersBloc.com.

769
00:34:21,626 --> 00:34:24,128
There needs to be change in this industry
okay.

770
00:34:24,128 --> 00:34:26,497
And you know what.

771
00:34:26,497 --> 00:34:28,066
What you're doing Ryan.

772
00:34:28,066 --> 00:34:32,203
You and Stephen, the two of you together,
you know, to help brokers

773
00:34:32,203 --> 00:34:35,873
improve the process at the end of the day
is really going to help the employer,

774
00:34:36,474 --> 00:34:37,975
and the employee with that experience.

775
00:34:37,975 --> 00:34:38,976
Yes. Yeah.

776
00:34:38,976 --> 00:34:43,347
I mean, if one of the things
that we try to do ourselves is figure out

777
00:34:43,347 --> 00:34:47,251
how can we systematize operations,
and use AI to do that,

778
00:34:47,452 --> 00:34:52,090
and I think there's a big opportunity
to help brokers do things in a similar way

779
00:34:52,090 --> 00:34:57,061
to actually how we do it, whether that's
making creating content for those brokers.

780
00:34:57,061 --> 00:35:01,165
And then the brokers can also do
a very similar thing for their clients

781
00:35:01,632 --> 00:35:03,701
to find their niche. Right?

782
00:35:03,701 --> 00:35:07,038
But also figure out, okay,
we use AI in different ways

783
00:35:07,038 --> 00:35:10,608
in order to streamline our operations
because we're we're a lean team, right.

784
00:35:11,476 --> 00:35:14,378
But there's brokers
in the similar situations, right?

785
00:35:14,378 --> 00:35:17,381
So it kind of the processes
and the systemization

786
00:35:17,849 --> 00:35:20,585
funnels down
to how the brokers can operate as well.

787
00:35:20,585 --> 00:35:23,588
So that's one of the things
we can advise on as well.

788
00:35:23,754 --> 00:35:24,021
Yeah.

789
00:35:24,021 --> 00:35:27,391
You know in John Kuhlmann’s in the book
and which is interesting, John's done

790
00:35:28,726 --> 00:35:30,294
a number of different radio shows with me.

791
00:35:30,294 --> 00:35:33,297
He's going to be back here
next week, to do some more.

792
00:35:33,331 --> 00:35:37,502
But he works very closely with you guys,
and has a lot of regard

793
00:35:37,502 --> 00:35:41,939
for what you're doing and innovates
and uses a lot of your processes.

794
00:35:41,939 --> 00:35:44,242
And, you know,
we talked about associations. Yeah.

795
00:35:44,242 --> 00:35:48,045
And how and I see the emails, the back
and forth where you're working with him,

796
00:35:48,045 --> 00:35:49,647
all the various associations.

797
00:35:49,647 --> 00:35:54,752
But he is an example, at least
to me, of a broker that found a niche.

798
00:35:55,353 --> 00:35:58,322
There are a lot of brokers out there
in this space, and I'm

799
00:35:58,322 --> 00:36:02,260
I it's amazed me how it's just blown up.

800
00:36:02,894 --> 00:36:04,362
I mean,

801
00:36:04,362 --> 00:36:06,531
you know, Toolbelt, 1099

802
00:36:06,531 --> 00:36:10,601
employees that work at Home
Depot and, and Menards to come out,

803
00:36:10,601 --> 00:36:12,036
you buy a refrigerator, they're gonna

804
00:36:12,036 --> 00:36:15,773
you need to have the icemaker put in
these guys come out or gals and put it in.

805
00:36:15,773 --> 00:36:19,610
And there's a whole association
full of these guys with a 250,000 people

806
00:36:19,610 --> 00:36:20,511
in this thing.

807
00:36:20,511 --> 00:36:22,580
Yeah. NHRA.

808
00:36:22,580 --> 00:36:24,015
I happen to be a car guy.

809
00:36:24,015 --> 00:36:25,349
National Hot Rod Association.

810
00:36:25,349 --> 00:36:27,585
That blew me away. I'm like,
he brought that.

811
00:36:27,585 --> 00:36:28,786
He goes, do you know who these guys said?

812
00:36:28,786 --> 00:36:31,989
Yeah, I've been to more NHRA races
and you can possibly imagine.

813
00:36:31,989 --> 00:36:32,657
Okay.

814
00:36:32,657 --> 00:36:34,058
So I mean, it's amazing

815
00:36:34,058 --> 00:36:36,694
how many these are out there
and you guys are assisting him.

816
00:36:36,694 --> 00:36:37,094
Yeah.

817
00:36:37,094 --> 00:36:37,628
Well, you know,

818
00:36:37,628 --> 00:36:42,166
I think a lot of other brokers can think
the same way that he's thinking, right.

819
00:36:42,166 --> 00:36:45,036
Like figuring out,
okay, his niece's like associations.

820
00:36:45,036 --> 00:36:49,407
But the thing is, there's associations
for so many things, right?

821
00:36:50,107 --> 00:36:53,644
One of our brokers, they
are they focus on credit unions

822
00:36:53,644 --> 00:36:55,179
and non profits Interesting.

823
00:36:55,179 --> 00:36:57,915
because these are all groups. Yeah.

824
00:36:57,915 --> 00:37:01,319
We were at a Texas Roadhouse the other
night because I love Texas Roadhouse.

825
00:37:01,686 --> 00:37:03,955
And we he actually eats at Texas
Roadhouse.

826
00:37:03,955 --> 00:37:04,622
Great.

827
00:37:04,622 --> 00:37:05,823
Stephen not so much.

828
00:37:05,823 --> 00:37:07,425
So I'm just going to tell you. But anyway.

829
00:37:07,425 --> 00:37:08,526
Actually I do okay.

830
00:37:08,526 --> 00:37:10,628
Okay. It’s where he charges his Tesla.

831
00:37:10,628 --> 00:37:10,928
Yeah.

832
00:37:10,928 --> 00:37:12,363
So if you were in a Texas

833
00:37:12,363 --> 00:37:16,067
Roadhouse somewhere like oh I bet there's
a restaurant association, of course.

834
00:37:16,100 --> 00:37:18,369
Or you could be a broker
if you're a broker

835
00:37:18,369 --> 00:37:22,406
that's worked with 1 or 3 restaurants
just because you found the business

836
00:37:22,406 --> 00:37:26,377
that way, think like, okay, what are the
commonalities between my clients?

837
00:37:26,377 --> 00:37:28,112
And maybe they're a restaurant.

838
00:37:28,112 --> 00:37:30,114
They're there's a restaurant association
out there.

839
00:37:30,114 --> 00:37:33,551
You can be the broker
for that restaurant association.

840
00:37:33,851 --> 00:37:35,052
Do things like that.

841
00:37:35,052 --> 00:37:37,622
Is that's exactly
what I'm talking about okay.

842
00:37:37,622 --> 00:37:38,990
And that's why I think

843
00:37:38,990 --> 00:37:40,891
having these two young men here
doing this show

844
00:37:40,891 --> 00:37:42,927
that we're going to do more of this,
they've got

845
00:37:42,927 --> 00:37:45,563
they've got some great programs
and we're going to be talking about these

846
00:37:45,563 --> 00:37:46,230
throughout the year.

847
00:37:46,230 --> 00:37:50,901
But this is why I wanted to do this today,
because if I was that medium broker,

848
00:37:50,901 --> 00:37:54,538
that small broker who became
a bigger broker because of this radio show

849
00:37:54,572 --> 00:37:57,708
back in the day before we had all of this
AI and everything else.

850
00:37:57,942 --> 00:38:00,444
But the beauty of it is it's a tool now
that's available.

851
00:38:00,444 --> 00:38:01,979
You just heard Ryan describe it.

852
00:38:01,979 --> 00:38:05,049
You heard Stephen talk about their
their 300 club, what they're doing.

853
00:38:05,883 --> 00:38:09,587
I urge you to take a minute to connect
with these guys and just listen to

854
00:38:09,587 --> 00:38:10,621
what they've got.

855
00:38:10,621 --> 00:38:12,056
You might be surprised what you learn

856
00:38:12,056 --> 00:38:13,958
and you might be surprised
how they can help you.

857
00:38:13,958 --> 00:38:18,296
The website is BrokersBloc.com, bloc.

858
00:38:18,329 --> 00:38:20,531
BrokersBloc.com.

859
00:38:20,531 --> 00:38:22,633
Thank you both for being here,
it was a great show today.

860
00:38:22,633 --> 00:38:24,035
Thank you. Appreciate you both.

861
00:38:24,035 --> 00:38:25,069
And now I leave you with this

862
00:38:25,069 --> 00:38:28,072
thought from Albert Einstein,
the one who follows the crowd,

863
00:38:28,172 --> 00:38:30,408
will usually get
no further than the crowd.

864
00:38:30,408 --> 00:38:34,779
The one who walks alone is likely to find
himself in places no one has ever been.

865
00:38:35,046 --> 00:38:36,947
Remember,
friends, it's a funny thing about life.

866
00:38:36,947 --> 00:38:40,951
If you refuse to accept anything
but the very best, you most often get it.

867
00:38:41,252 --> 00:38:44,121
Thank you for listening to America's
Healthcare Advocates Show.

868
00:38:44,121 --> 00:38:47,158
Broadcasting coast to coast across USA.

869
00:38:47,158 --> 00:38:48,459
Goodbye America.
