1 00:00:01,501 --> 00:00:05,538 And now America's Healthcare Advocate, Cary Hall. 2 00:00:06,006 --> 00:00:06,740 Hello, America. 3 00:00:06,740 --> 00:00:08,441 Welcome to America's Healthcare Advocate. 4 00:00:08,441 --> 00:00:11,578 Show broadcasting coast to coast across USA. 5 00:00:11,745 --> 00:00:15,181 Here on the HIA Radio Network, you can learn more about us 6 00:00:15,181 --> 00:00:18,551 by going to the website AmericasHealthcareAdvocate.com. 7 00:00:18,551 --> 00:00:21,054 AmericasHealthcareAdvocate.com. 8 00:00:21,054 --> 00:00:24,891 Send me an email if you’ve got a question or comment I'll be happy to respond to. 9 00:00:24,924 --> 00:00:27,927 Oh, and by the way, thank you all of you who liked the shirt. 10 00:00:27,961 --> 00:00:30,330 Okay, the psycho bunny shirt. 11 00:00:30,330 --> 00:00:31,598 So I'm wearing it again. 12 00:00:31,598 --> 00:00:33,867 Just want to let everybody know that I listened to what you said. 13 00:00:33,867 --> 00:00:36,770 Additionally, if you want to follow the show or tell 14 00:00:36,770 --> 00:00:40,040 somebody about the show, we have the YouTube channel America's 15 00:00:40,040 --> 00:00:44,310 Healthcare Advocate, 16 podcast channels, including Rumble, which we just added. 16 00:00:44,310 --> 00:00:45,812 So the show is out there. 17 00:00:45,812 --> 00:00:48,014 We've got about a half a million views on YouTube, 18 00:00:48,014 --> 00:00:51,151 and I don't know what Dave, where we're at on the podcast? 19 00:00:51,151 --> 00:00:53,653 That's a couple hundred thousand, I think. 20 00:00:53,653 --> 00:00:55,221 So it continues to grow. 21 00:00:55,221 --> 00:00:58,258 This show today is probably one you might want to go up and listen to. 22 00:00:58,291 --> 00:00:59,092 I think you're going to find it 23 00:00:59,092 --> 00:01:02,562 pretty interesting in studio with me today, Doctor Monique Gary. 24 00:01:02,595 --> 00:01:06,299 She is the chief medical officer of Bexa and Elizabeth Vire. 25 00:01:06,332 --> 00:01:08,701 She is the chief revenue officer of Bexa. 26 00:01:08,701 --> 00:01:09,836 Welcome to both of you. 27 00:01:09,836 --> 00:01:10,570 Thank you. 28 00:01:10,570 --> 00:01:13,873 Flying in here from Philadelphia to be with us today. 29 00:01:13,873 --> 00:01:15,708 I really appreciate that. 30 00:01:15,708 --> 00:01:18,511 And you canceled a trip to get back here and try to be on the show. 31 00:01:18,511 --> 00:01:20,346 So thank you both for doing this. 32 00:01:20,346 --> 00:01:22,148 So this is a show that we've talked about. 33 00:01:22,148 --> 00:01:26,152 I've talked with Elizabeth about for some time when I met her 34 00:01:26,386 --> 00:01:29,889 and we talked about this program, what they do, the technology. 35 00:01:30,557 --> 00:01:32,192 I was floored by what it is. 36 00:01:32,192 --> 00:01:36,329 You know, we try very hard on this broadcast to bring you things 37 00:01:36,329 --> 00:01:39,399 that are leading edge medical technology, leading 38 00:01:39,399 --> 00:01:43,770 edge, cures that are being explored, things that are being done. 39 00:01:43,770 --> 00:01:48,208 They're sometimes out of the box, like the WAVi brain scan, like the Neuro20. 40 00:01:48,441 --> 00:01:51,244 Well, this device is very much like that. 41 00:01:51,244 --> 00:01:53,146 It's all about breast cancer. 42 00:01:53,146 --> 00:01:56,449 And it's all about why this device can do a better job 43 00:01:56,716 --> 00:02:00,520 than the conventional way we're treating breast cancer, and the conventional way 44 00:02:00,687 --> 00:02:05,291 we're looking to find out whether women have the beginnings of breast cancer, 45 00:02:05,291 --> 00:02:08,728 late stage breast cancer, whatever it is, we're going to explore all that today. 46 00:02:08,962 --> 00:02:11,631 You're going to learn a lot. So, you know, 47 00:02:12,699 --> 00:02:14,200 obviously this show is, 48 00:02:14,200 --> 00:02:18,271 directed toward women who have issues or may have an issue or have concerns. 49 00:02:18,404 --> 00:02:20,974 But if you're the husband, you're the father. 50 00:02:20,974 --> 00:02:24,544 You know, whatever the case may be, you've got a woman in your family 51 00:02:24,544 --> 00:02:25,445 who may be at risk. 52 00:02:25,445 --> 00:02:26,579 You want to listen to this show. 53 00:02:26,579 --> 00:02:28,515 So let's just start, Elizabeth. 54 00:02:28,515 --> 00:02:29,949 So let's talk about Bexa. 55 00:02:29,949 --> 00:02:31,851 It's an international company. 56 00:02:31,851 --> 00:02:34,988 You're here in the United States, you're in Columbia, South America, 57 00:02:35,221 --> 00:02:37,290 Saudi Arabia, Indonesia. 58 00:02:37,290 --> 00:02:38,358 That's pretty significant. 59 00:02:38,358 --> 00:02:41,528 Let's talk about what Bexa is and how it works. 60 00:02:41,528 --> 00:02:42,228 Absolutely. 61 00:02:42,228 --> 00:02:44,731 Well, I always like to first start off with what Bexa is not. 62 00:02:44,731 --> 00:02:46,766 Just to make sure we're very clear from the very beginning. 63 00:02:46,766 --> 00:02:49,502 So Bexa is not a competitor to mammography. 64 00:02:49,502 --> 00:02:51,137 For those women above the age of 40 65 00:02:51,137 --> 00:02:53,506 who are currently getting their annual breast screening, it's amazing. 66 00:02:53,506 --> 00:02:55,041 Keep doing what you're doing. 67 00:02:55,041 --> 00:02:57,076 Bexa is also not a mammogram solution. 68 00:02:57,076 --> 00:02:59,812 So Bexa is an alternative to mammography. 69 00:02:59,812 --> 00:03:03,383 We are here to help close the annual screening gap in two ways. 70 00:03:03,550 --> 00:03:06,586 One, for those above the age of 40 who are not getting their annual 71 00:03:06,586 --> 00:03:10,390 breast screenings today due to pain, radiation inconvenience, delayed results, 72 00:03:10,590 --> 00:03:12,091 and dense breast tissue. 73 00:03:12,091 --> 00:03:14,861 And then two for those who do not currently meet the age 74 00:03:14,861 --> 00:03:16,262 guidelines of mammography 75 00:03:16,262 --> 00:03:19,232 unless they have some type of family history in most cases. 76 00:03:19,799 --> 00:03:23,369 So Bexa is a painless, radiation free breast exam. 77 00:03:23,636 --> 00:03:26,673 We have our examiners who are certified breast sonographer 78 00:03:26,806 --> 00:03:30,210 come on site to an employer's location or to an on site clinic 79 00:03:30,510 --> 00:03:33,713 to provide those exams that last no longer than 30 minutes. 80 00:03:33,713 --> 00:03:37,817 So very in and out again, convenient and we have accurate and immediate results. 81 00:03:38,051 --> 00:03:41,054 We're also density fiber cystic and breast implant independent. 82 00:03:41,120 --> 00:03:45,058 And we service our men and women above the age of 18. 83 00:03:45,458 --> 00:03:47,260 And again, you can be pregnant, breastfeeding 84 00:03:47,260 --> 00:03:48,595 because we are radiation free. 85 00:03:48,595 --> 00:03:52,532 So we really try to close that gap again of annual breast screenings. 86 00:03:52,732 --> 00:03:55,935 But then we remove all the barriers as to why women do not receive 87 00:03:55,935 --> 00:03:58,171 their annual breast screenings or can't today. 88 00:03:58,171 --> 00:04:00,406 So doctor, how did this come to be? 89 00:04:00,406 --> 00:04:03,509 Hey, I mean, we spent 2.5 hours last night over dinner. 90 00:04:03,509 --> 00:04:06,512 We had a wonderful time and I learned an enormous amount. 91 00:04:06,512 --> 00:04:09,482 And I've done a lot of research, a lot of work to get these shows ready. 92 00:04:09,749 --> 00:04:11,117 So what was the 93 00:04:11,117 --> 00:04:14,687 who was the brainchild behind all of this to bring all this together? 94 00:04:15,288 --> 00:04:18,791 And because it's completely different than what we're doing now. 95 00:04:18,992 --> 00:04:22,428 Oh, it's it's completely out of the box, but it's not entirely new. 96 00:04:22,662 --> 00:04:27,300 So the concept, the way Bexa works is a process called elastography. 97 00:04:27,600 --> 00:04:30,303 So it's looking at the stiffness of the breast tissue. 98 00:04:30,303 --> 00:04:31,671 An easy way to think about that. 99 00:04:31,671 --> 00:04:32,939 It's like a sponge, right? 100 00:04:32,939 --> 00:04:34,340 If your fingers are gliding along the sponge. 101 00:04:34,340 --> 00:04:35,875 It’s spongy, it‘s spongy, it’s spongy. 102 00:04:35,875 --> 00:04:38,978 If it hits an olive pit, all of a sudden there's something stiffer in the tissues. 103 00:04:39,312 --> 00:04:42,815 So that concept has been around since the 80s, really 1986, 104 00:04:43,082 --> 00:04:46,085 where we used to use that for finding cancers in the liver. 105 00:04:46,586 --> 00:04:48,354 Now where it gets really interesting. 106 00:04:48,354 --> 00:04:50,523 And this is the storytelling part of this conversation, 107 00:04:50,523 --> 00:04:52,125 where we're telling stories a little early, 108 00:04:52,125 --> 00:04:55,795 is that it was developed and innovated by a gentleman 109 00:04:55,862 --> 00:04:58,331 from the Harvard Robotics Laboratory named Jaeyong, 110 00:04:58,331 --> 00:05:01,401 whose mother had some breast issues, and she was very reluctant 111 00:05:01,534 --> 00:05:03,503 to get her mammogram. 112 00:05:03,503 --> 00:05:06,272 And he was working on the robotic haptics, like the fingers, 113 00:05:06,272 --> 00:05:08,875 you know, how hard you press on the phone and what happens as a result of that. 114 00:05:08,875 --> 00:05:11,544 And so why can't I take this type of technology 115 00:05:11,544 --> 00:05:15,048 and put it into something that's not radiation or something handheld 116 00:05:15,181 --> 00:05:18,151 to find masses in the breast, like that's what we should be doing. 117 00:05:18,318 --> 00:05:20,787 And that's how Bexa was born. 118 00:05:20,787 --> 00:05:22,388 It was initially called SureTouch. 119 00:05:22,388 --> 00:05:25,425 And so back in the late 90s, early 2000s. 120 00:05:25,425 --> 00:05:27,960 If you look up some things, you'll see a little bit on on SureTouch. 121 00:05:27,960 --> 00:05:29,762 But the email address when you get an email 122 00:05:29,762 --> 00:05:32,732 from SureTouch with SureTouch dot me.SureTouch.me. 123 00:05:33,566 --> 00:05:35,468 Well okay. Hold on a minute. 124 00:05:35,468 --> 00:05:36,869 There could be a problem with that. 125 00:05:36,869 --> 00:05:39,405 Our our CEO is he evaluated this technology cause 126 00:05:39,405 --> 00:05:41,507 we didn't invent it, right? We acquired it. 127 00:05:41,507 --> 00:05:44,510 And as he looked to acquire it, he said, well, that's gotta go. 128 00:05:44,610 --> 00:05:45,812 So what should we call it? 129 00:05:45,812 --> 00:05:48,915 And he began to do tremendous amounts of market research with women. 130 00:05:49,082 --> 00:05:51,651 And they said, we need a better breast exam. 131 00:05:51,651 --> 00:05:53,252 Better breast exam. 132 00:05:53,252 --> 00:05:55,154 Hence ‘Bexa’ was born. 133 00:05:55,154 --> 00:05:57,423 And that's how it all came to be. Indeed. So 134 00:05:58,858 --> 00:06:01,260 you know, Elizabeth said a couple things that are interesting. 135 00:06:01,260 --> 00:06:02,595 Age guidelines. 136 00:06:02,595 --> 00:06:05,331 So one of the things that I thought was interesting, when we looked at 137 00:06:05,331 --> 00:06:08,568 statistics was the number of women not getting exams. 138 00:06:09,369 --> 00:06:11,738 How much of that falls to women that are below 139 00:06:11,738 --> 00:06:14,741 the age where they qualify to go in for the mammogram? 140 00:06:14,874 --> 00:06:17,877 And older women I had this conversation with my wife. 141 00:06:17,877 --> 00:06:21,180 I was talking about all of this was doing show prep over the last 3 or 4 days. 142 00:06:21,714 --> 00:06:23,883 She said, gosh, I haven't had a breast exam. 143 00:06:23,883 --> 00:06:26,652 I don't even remember when. She's 76. 144 00:06:26,652 --> 00:06:28,020 So let's talk about that. 145 00:06:28,020 --> 00:06:30,590 Why is that piece important? 146 00:06:30,590 --> 00:06:31,758 Why is it being overlooked? 147 00:06:31,758 --> 00:06:33,426 There's a huge gap there. 148 00:06:33,426 --> 00:06:35,261 Let's talk about that doctor. Oh, boy. 149 00:06:35,261 --> 00:06:37,363 So you've opened the can of worms here, right? 150 00:06:37,363 --> 00:06:38,264 With the preventive test. 151 00:06:38,264 --> 00:06:40,500 I'm good at that. But you are. 152 00:06:40,500 --> 00:06:41,968 Not good at getting them back into the can, 153 00:06:41,968 --> 00:06:43,503 but I’m really good at opening it. 154 00:06:43,503 --> 00:06:45,438 This this one's not going back in the can. 155 00:06:45,438 --> 00:06:48,007 So, you know, there are clinical guidelines, 156 00:06:48,007 --> 00:06:51,077 meaning what doctors think women should do to check every year 157 00:06:51,077 --> 00:06:53,613 to make sure they're okay and that they don't have breast cancer. 158 00:06:53,613 --> 00:06:55,681 And then there are other guidelines. 159 00:06:55,681 --> 00:06:58,751 There are guidelines developed by folks who maybe don't do anything 160 00:06:58,751 --> 00:07:00,653 in the breast cancer space who are not oncologists. 161 00:07:00,653 --> 00:07:02,488 They're not breast surgeons like myself. 162 00:07:02,488 --> 00:07:05,324 And that's where the preventive task force sort of falls in. 163 00:07:05,324 --> 00:07:08,294 So the task force gives us some recommendations 164 00:07:08,294 --> 00:07:11,297 on when women, at average risk should start screening. 165 00:07:11,531 --> 00:07:14,367 And every society, every major medical society does the same thing. 166 00:07:14,367 --> 00:07:17,370 And they say women who have average risk, no family history. 167 00:07:17,437 --> 00:07:17,804 Right. 168 00:07:17,804 --> 00:07:21,140 They, don't have any radiation exposures, any of the other things. 169 00:07:21,140 --> 00:07:24,143 No mutations in the genes... start at 40. 170 00:07:24,310 --> 00:07:27,313 And we say go every year until you are... 171 00:07:27,380 --> 00:07:29,882 until your life expectancy is less than ten years. 172 00:07:29,882 --> 00:07:31,951 Right? Now. Well, okay. So 173 00:07:33,085 --> 00:07:33,986 how the hell do you 174 00:07:33,986 --> 00:07:38,057 know when your life expectancy is less than ten years? 175 00:07:38,057 --> 00:07:39,692 That's the part where I'm like, whoa. 176 00:07:39,692 --> 00:07:41,661 So that's not the I'm. 177 00:07:41,661 --> 00:07:42,728 76 years old. 178 00:07:42,728 --> 00:07:45,765 I thoroughly believe she's going to make it well past 86. 179 00:07:46,265 --> 00:07:49,302 Why, I'm lost. We'll get this. 180 00:07:49,302 --> 00:07:50,403 You're not the only one. 181 00:07:50,403 --> 00:07:52,738 So we're all the doctors because the task force says stop at 74. 182 00:07:52,738 --> 00:07:54,907 Once you hit 74 you don't have to go anymore. 183 00:07:54,907 --> 00:07:57,777 So there are women who are 75 who are vibrant, who play golf 184 00:07:57,777 --> 00:07:58,711 with pickleball every day. 185 00:07:58,711 --> 00:08:01,414 My Nana was 99 and driving. 186 00:08:01,414 --> 00:08:03,716 And she's wearing her lipstick. Right. 187 00:08:03,716 --> 00:08:04,951 I got a long life ahead of me. 188 00:08:04,951 --> 00:08:06,786 Why should I stop at 74? 189 00:08:06,786 --> 00:08:09,655 So there's a lot of confusion in what we're recommending to women, 190 00:08:09,655 --> 00:08:10,723 and it trickles down. 191 00:08:10,723 --> 00:08:12,592 The docs are confused, the women are confused, 192 00:08:12,592 --> 00:08:15,228 and you know what it means. Things are getting missed. 193 00:08:15,228 --> 00:08:18,264 Yeah, things are getting mixed and things are being missed. 194 00:08:18,264 --> 00:08:18,965 Okay. 195 00:08:18,965 --> 00:08:21,734 And that's one of the reasons why we're doing this show today 196 00:08:21,734 --> 00:08:23,569 is we're going to talk about those gaps. 197 00:08:23,569 --> 00:08:26,506 What needs to be done. Why is this technology different? 198 00:08:26,506 --> 00:08:29,375 Why do women prefer this technology 199 00:08:29,375 --> 00:08:32,478 when they are exposed to it versus getting the mammogram? 200 00:08:32,778 --> 00:08:34,013 Is it easier? 201 00:08:34,013 --> 00:08:36,315 Is it more convenient? What does that mean. 202 00:08:36,315 --> 00:08:38,017 And we'll talk about some other things. 203 00:08:38,017 --> 00:08:39,919 But when we come back from the break we're going to talk 204 00:08:39,919 --> 00:08:42,121 about what we call the Bexa solution. 205 00:08:42,121 --> 00:08:43,155 So we'll come back to the break. 206 00:08:43,155 --> 00:08:44,991 We'll talk about the Bexa solution, 207 00:08:44,991 --> 00:08:47,894 and we'll start getting into the weeds on how all of this works and what 208 00:08:47,894 --> 00:08:48,761 you can expect. 209 00:08:49,729 --> 00:08:50,630 If you want 210 00:08:50,630 --> 00:08:54,567 to connect with these folks and learn more about their product and their services. 211 00:08:54,567 --> 00:08:59,071 So the website is mybexa.com, mybexa.com. 212 00:08:59,372 --> 00:09:01,340 You want to call them, you can actually do that. 213 00:09:01,340 --> 00:09:04,443 1 888 469 2392, 214 00:09:04,443 --> 00:09:07,914 1 888 469 2392. 215 00:09:08,080 --> 00:09:08,981 Stay tuned. 216 00:09:08,981 --> 00:09:10,383 We'll be right back after the break. 217 00:09:10,383 --> 00:09:12,952 You're listening to America's Healthcare Advocate. 218 00:09:12,952 --> 00:09:15,955 Broadcasting coast to coast across the USA. 219 00:09:15,955 --> 00:09:17,790 Don't go anywhere. The doctors in the house. 220 00:09:17,790 --> 00:09:20,793 We'll be right back. 221 00:09:28,734 --> 00:09:29,402 Welcome back. 222 00:09:29,402 --> 00:09:32,872 You're listening to America's Healthcare Advocate show, broadcasting coast 223 00:09:32,872 --> 00:09:36,642 to coast across the USA here on the HIA Radio Network. 224 00:09:36,809 --> 00:09:40,613 I want to say hello to our newest affiliate, WZGM, 225 00:09:40,613 --> 00:09:44,850 AM and FM 96.1, Asheville, North Carolina. 226 00:09:45,051 --> 00:09:46,619 I want to thank Brian Siebold there. 227 00:09:46,619 --> 00:09:48,988 He is the program director for putting us on the air. 228 00:09:48,988 --> 00:09:51,223 Very happy to be in Asheville, North Carolina. 229 00:09:51,223 --> 00:09:52,758 Hope you all are doing well down there 230 00:09:52,758 --> 00:09:56,329 and recovering from that horrible flood and all the difficult times you had. 231 00:09:56,329 --> 00:09:58,064 But, welcome to the family. 232 00:09:58,064 --> 00:10:01,167 We're glad to have you on board in studio with me, doctor Monique. 233 00:10:01,167 --> 00:10:05,338 Gary, she is the chief medical officer for Bexa and Elizabeth Vire. 234 00:10:05,338 --> 00:10:06,872 She's the chief revenue officer. 235 00:10:06,872 --> 00:10:09,942 Doctor Gary completed her medical degree at Philadelphia College 236 00:10:09,942 --> 00:10:11,611 of Osteopathic Medicine. 237 00:10:11,611 --> 00:10:14,614 Her general surgery training at UMass, followed by breast 238 00:10:14,747 --> 00:10:18,250 surgical oncology fellowship at Georgetown University Hospital. 239 00:10:18,451 --> 00:10:21,053 She holds multiple faculty appointments. 240 00:10:21,053 --> 00:10:24,690 Associate Professor of Surgery, PCOM Temple, University. 241 00:10:24,924 --> 00:10:28,761 Associate Professor of Health Equity within Dartmouth University, 242 00:10:29,362 --> 00:10:34,200 and a fellow of the American College of Surgeons, Society of Surgical Oncology, 243 00:10:34,200 --> 00:10:37,236 and a master's degree in Molecular biology. 244 00:10:37,570 --> 00:10:39,205 Probably knows a little bit about the topic. 245 00:10:39,205 --> 00:10:40,306 Right. 246 00:10:40,306 --> 00:10:42,975 Elizabeth Vire is the chief revenue officer. 247 00:10:42,975 --> 00:10:46,112 She has 15 years experience with revenue growth, leading 248 00:10:46,112 --> 00:10:49,081 high performance sales teams, optimizing and market strategies. 249 00:10:49,382 --> 00:10:51,684 And what Elizabeth brings to the table here. 250 00:10:51,684 --> 00:10:53,185 And we're going to talk about this later on. 251 00:10:53,185 --> 00:10:54,520 We're going to do another show. 252 00:10:54,520 --> 00:10:57,423 But we're going to talk a lot about what this means. 253 00:10:57,423 --> 00:10:59,659 And this is this is Elizabeth’s forte. 254 00:10:59,659 --> 00:11:02,762 What does this mean to self-insured employers? 255 00:11:02,895 --> 00:11:04,797 What does it mean to TPAs? 256 00:11:04,797 --> 00:11:07,800 What does it mean to groups that want to reduce their overall cost? 257 00:11:07,833 --> 00:11:10,036 That's where Elizabeth's going to really shine 258 00:11:10,036 --> 00:11:13,472 in terms of discussing that this is where her expertise is. 259 00:11:13,472 --> 00:11:16,942 So two experts in here today very happy to have them. 260 00:11:17,343 --> 00:11:17,576 All right. 261 00:11:17,576 --> 00:11:20,212 You said something when we went on break. 262 00:11:20,212 --> 00:11:23,215 Why do we need more solutions? 263 00:11:23,616 --> 00:11:24,483 Why do we need them? 264 00:11:24,483 --> 00:11:27,253 Well, it's not because the current one doesn't work, right. 265 00:11:27,253 --> 00:11:29,655 We all know mammograms save lives. 266 00:11:29,655 --> 00:11:31,290 Colonoscopies save lives. 267 00:11:31,290 --> 00:11:33,559 Yes. Right. PAP smears, all of these things. 268 00:11:33,559 --> 00:11:37,630 So in the breast space, mammograms have been around since the 60s. 269 00:11:38,130 --> 00:11:41,400 But have the numbers of early detections gone up? 270 00:11:41,734 --> 00:11:43,202 No, to a point. 271 00:11:43,202 --> 00:11:44,870 And then they dropped back down. 272 00:11:44,870 --> 00:11:46,539 And the reason has a lot to do with 273 00:11:46,539 --> 00:11:50,376 why women aren't getting this one test that they know saves lives. 274 00:11:50,376 --> 00:11:54,513 If 1 in 8 of us would get it, if we would get this, we might find something early. 275 00:11:54,647 --> 00:11:57,149 Right. No woman ever said, hey, if you add contrast to that. 276 00:11:57,149 --> 00:11:59,418 I'll do that. Right. Give me an IV now. Right? 277 00:11:59,418 --> 00:12:02,621 Or if you had 3D, sign me up for it. Oh, AI? 278 00:12:02,788 --> 00:12:04,290 Now I'm going to stand in line for it. 279 00:12:04,290 --> 00:12:07,393 There's something wrong with the process of mammography that's offputting to women. 280 00:12:07,626 --> 00:12:11,197 And so when those numbers are stagnant, no matter how many Super Bowl commercials 281 00:12:11,197 --> 00:12:14,166 we all sponsor and how many Pink-Outs. And they wear the pink shoes. 282 00:12:14,166 --> 00:12:15,101 Where are the pink shoes? 283 00:12:15,101 --> 00:12:17,036 I got my pink shoes on. I love my pink. 284 00:12:17,036 --> 00:12:18,537 It's not moving the needle. 285 00:12:18,537 --> 00:12:19,605 And so what that means is 286 00:12:19,605 --> 00:12:22,675 there's an opportunity for innovation to fill those gaps. 287 00:12:22,942 --> 00:12:26,278 Not only that, the cancer yesterday is not the cancer tomorrow. 288 00:12:26,312 --> 00:12:27,012 But what does that mean? 289 00:12:27,012 --> 00:12:28,347 Meaning, in my practice, I'm 290 00:12:28,347 --> 00:12:31,417 seeing women who are younger and younger schoolteachers in their 30s. 291 00:12:31,417 --> 00:12:35,287 I'm seeing folks in their 20s get cancer, and all the statistics are showing 292 00:12:35,621 --> 00:12:36,422 29 and 39. 293 00:12:36,422 --> 00:12:37,890 And the guideline is 40 and above. 294 00:12:37,890 --> 00:12:39,692 The guidelines 40 and above. 295 00:12:39,692 --> 00:12:42,895 So we're missing that whole class of women. 296 00:12:42,895 --> 00:12:45,030 And so what we say, oh, we'll get through risk scoring 297 00:12:45,030 --> 00:12:46,132 and know your family history. 298 00:12:46,132 --> 00:12:48,968 80% of those young women have no family history of breast cancer. 299 00:12:50,636 --> 00:12:53,639 Wow. So 80% have none. 300 00:12:53,672 --> 00:12:56,976 Those young women are the one, the 29 to 39 year olds 301 00:12:56,976 --> 00:12:59,345 who are getting breast cancer faster than everybody else. 302 00:12:59,345 --> 00:13:00,346 No family history. 303 00:13:00,346 --> 00:13:02,982 A risk assessment might not have helped them. 304 00:13:02,982 --> 00:13:04,216 So you just said something. 305 00:13:04,216 --> 00:13:07,153 The 29 to 39 years old are getting breast 306 00:13:07,153 --> 00:13:10,156 cancer faster than in the. 307 00:13:10,222 --> 00:13:12,024 Yeah, what what do we do? 308 00:13:12,024 --> 00:13:14,794 Any idea why that's happening? It's a separate show. 309 00:13:14,794 --> 00:13:16,796 But there are things, environmental things. 310 00:13:16,796 --> 00:13:19,298 There are things called endocrine disruptors. Right. 311 00:13:19,298 --> 00:13:22,201 What's messing with our hormones? What's in our food that we're eating? 312 00:13:22,201 --> 00:13:24,370 What's messing with the inflammation in our bodies. 313 00:13:24,370 --> 00:13:25,838 Right. Our hair products. 314 00:13:25,838 --> 00:13:26,672 Right. Dyes. 315 00:13:26,672 --> 00:13:27,873 There's so many things 316 00:13:27,873 --> 00:13:29,308 that are contributing that we think 317 00:13:29,308 --> 00:13:32,311 are contributing smoking, vaping, alcohol, sedentary lifestyle. 318 00:13:32,378 --> 00:13:36,048 Covid really showed us that the health of this nation is very poor. 319 00:13:36,081 --> 00:13:38,984 Oh, we're we're absolutely the worst. Yeah. 320 00:13:38,984 --> 00:13:40,519 And so then we see these people 321 00:13:40,519 --> 00:13:42,154 and we're like, oh, you're too young for breast cancer. 322 00:13:42,154 --> 00:13:43,756 You don't fit the mold. 323 00:13:43,756 --> 00:13:44,824 But they do. 324 00:13:44,824 --> 00:13:45,991 And so there's two problems. 325 00:13:45,991 --> 00:13:49,328 There's the guideline problem right where people are okay, you're 40 and above. 326 00:13:49,328 --> 00:13:51,397 But what if you're a black woman like me, right. 327 00:13:51,397 --> 00:13:54,934 We're getting breast cancer ten years younger, more aggressive later stage. 328 00:13:55,367 --> 00:13:57,536 The guidelines say, well, maybe it's not enough evidence to say 329 00:13:57,536 --> 00:13:59,638 you should get, you know, additional screening. 330 00:13:59,638 --> 00:14:01,540 What about the women with dense breast? 331 00:14:01,540 --> 00:14:03,108 48% of women. 332 00:14:03,108 --> 00:14:06,111 Every second person has something called dense breast. 333 00:14:06,278 --> 00:14:08,681 And the FDA says you should get supplemental imaging. 334 00:14:08,681 --> 00:14:10,182 We should do more stuff to look. 335 00:14:10,182 --> 00:14:12,918 It’s like looking at a cloudy sky looking for cloud. 336 00:14:12,918 --> 00:14:14,086 That's the density, right? 337 00:14:14,086 --> 00:14:14,520 Okay. 338 00:14:14,520 --> 00:14:16,422 FDA says you should get more imaging U.S. 339 00:14:16,422 --> 00:14:17,823 preventive task force those guidelines. 340 00:14:17,823 --> 00:14:19,792 And now there's not enough evidence to suggest that. 341 00:14:19,792 --> 00:14:21,227 So there's all this confusion. 342 00:14:21,227 --> 00:14:23,362 Meanwhile women don't know what to do 343 00:14:23,362 --> 00:14:25,731 and they're not getting their imaging every year. 344 00:14:25,731 --> 00:14:27,633 And so it's not a problem with the technology. 345 00:14:27,633 --> 00:14:29,935 But there is a problem with the process. 346 00:14:29,935 --> 00:14:34,340 And that's where Bexa comes in as a really smart solution for adoption that works. 347 00:14:34,840 --> 00:14:37,476 But there's a problem with acceptance. Yeah. 348 00:14:37,476 --> 00:14:39,111 Because the women are saying, 349 00:14:40,613 --> 00:14:41,380 not so much. 350 00:14:41,380 --> 00:14:42,114 I don't want that. 351 00:14:42,114 --> 00:14:44,850 Yeah I don't yeah, I'm busy. 352 00:14:44,850 --> 00:14:47,820 I don't have time to mess with that, yada yada yada, yada, yada. 353 00:14:48,020 --> 00:14:52,725 So we're missing this whole class where he was switched to the, you know, 354 00:14:52,725 --> 00:14:56,695 those of us that are chronologically challenged and where that's at. 355 00:14:57,029 --> 00:14:57,930 Okay. 356 00:14:57,930 --> 00:15:01,333 And and as a result of that, you're having the numbers 357 00:15:01,333 --> 00:15:02,935 are starting to creep up now. Yeah. 358 00:15:02,935 --> 00:15:03,636 Just think about it. 359 00:15:03,636 --> 00:15:05,437 Every year you go and they call you back and say, 360 00:15:05,437 --> 00:15:07,907 oh, you got to get another test because you've got dense breast, 361 00:15:07,907 --> 00:15:09,508 but it may not be covered by your insurance. 362 00:15:09,508 --> 00:15:11,310 So now you got to take another day from work. 363 00:15:11,310 --> 00:15:13,178 You got to find something to do with the kids, with the elders, 364 00:15:13,178 --> 00:15:15,347 something to do with the dinner that you were going to stop and pick up. 365 00:15:15,347 --> 00:15:18,117 You got to move your plans and get another test. 366 00:15:18,117 --> 00:15:20,386 It could be two weeks, it could be two months. 367 00:15:20,386 --> 00:15:22,388 And then they say, oh, you going to come back for a little bit more? 368 00:15:22,388 --> 00:15:23,923 Let's check it again in six months. 369 00:15:23,923 --> 00:15:26,659 So this process is expensive right. 370 00:15:26,659 --> 00:15:30,596 The process of we call that false positive meaning your mama was inconclusive. 371 00:15:30,596 --> 00:15:33,599 We kind of see something and it might be might not be. 372 00:15:33,632 --> 00:15:35,968 That process is so off putting to women that they say, 373 00:15:35,968 --> 00:15:37,670 you know what, I'm not doing that again this year. 374 00:15:37,670 --> 00:15:41,073 And then if I heard you correctly, and this is interesting because I've been 375 00:15:41,073 --> 00:15:45,577 in this industry for 30 plus years, it may not be covered by insurance. 376 00:15:45,577 --> 00:15:48,747 So there are policies that don't cover these follow ups. 377 00:15:49,114 --> 00:15:52,518 So then the woman, well, I can't afford to get a 1700 378 00:15:52,518 --> 00:15:57,356 or 2000 or $3,000 MRI, Cat scan, whatever it's going to be. 379 00:15:57,723 --> 00:15:59,558 So I'm just not going to do it precisely. 380 00:15:59,558 --> 00:16:01,860 And have you if you've ever had an MRI, you go on that machine. 381 00:16:01,860 --> 00:16:04,897 Once you get that dye that makes your mouth water 382 00:16:04,897 --> 00:16:07,032 and you're like, okay, I'm not doing this again. 383 00:16:07,032 --> 00:16:10,336 And so all of these reasons are compounding why we're finding 384 00:16:10,469 --> 00:16:12,471 cancers at a later stage. 385 00:16:12,471 --> 00:16:14,273 So we got to do something different. 386 00:16:14,273 --> 00:16:17,810 We cannot continue to do the same things and expect different results. 387 00:16:18,243 --> 00:16:19,812 Yeah, that's the definition of failure. 388 00:16:19,812 --> 00:16:22,047 Precisely. And we're certainly failing. Yeah. 389 00:16:23,015 --> 00:16:25,918 This you know, you said something last night. 390 00:16:25,918 --> 00:16:27,519 We've only have about two minutes left. 391 00:16:27,519 --> 00:16:29,121 Back to that MRI thing. 392 00:16:29,121 --> 00:16:30,556 So I've had multiple MRIs. 393 00:16:30,556 --> 00:16:32,024 Had a brain tumor in 85. 394 00:16:32,024 --> 00:16:34,827 You know I, I've done this. 395 00:16:34,827 --> 00:16:36,695 Well you're on your back going in. 396 00:16:36,695 --> 00:16:39,565 How do the women do it when they go in for the breast MRI? 397 00:16:39,565 --> 00:16:42,901 Oh, so you're on your stomach in this Superman pose. 398 00:16:43,102 --> 00:16:46,372 Right face turned to the side, staring at the side of that machine. 399 00:16:46,372 --> 00:16:47,940 All that noise, all that whirring. 400 00:16:47,940 --> 00:16:49,408 Even if they play a little bit of music. 401 00:16:49,408 --> 00:16:51,343 But it's a completely uncomfotable... You can't hear any music in that thing. 402 00:16:51,343 --> 00:16:53,178 Superman, Superman pose. Yeah. 403 00:16:53,178 --> 00:16:55,514 Now it's better than that. It's better than the smash-a-graham, right? 404 00:16:55,514 --> 00:16:57,716 It's better than squeezing it between the two metal plates 405 00:16:57,716 --> 00:17:00,719 with 28 pounds of pressure, because that's what a mammogram is. 406 00:17:01,020 --> 00:17:04,323 So they're like, well, let's give every woman MRIs, but the MRI find everything 407 00:17:04,323 --> 00:17:07,292 and then you need ultrasounds after that and then you need biopsies after that. 408 00:17:07,459 --> 00:17:08,994 This whole process. 409 00:17:08,994 --> 00:17:12,031 And in the process the women aren't informed of what's been seen. 410 00:17:12,197 --> 00:17:14,166 They get a message in the portal, hey, we saw something. 411 00:17:14,166 --> 00:17:15,467 Call this number. 412 00:17:15,467 --> 00:17:17,403 And what are you supposed to do? You have no idea 413 00:17:17,403 --> 00:17:20,072 what's wrong with your breasts. and what's the anxiety level? 414 00:17:20,072 --> 00:17:21,740 My wife suffers from heart failure. 415 00:17:21,740 --> 00:17:26,145 The first thing she does when she gets her labs is goes right to the website. 416 00:17:26,145 --> 00:17:27,780 She did this yesterday. 417 00:17:27,780 --> 00:17:29,114 A couple of things were down. 418 00:17:29,114 --> 00:17:31,316 She's like, I hold the phone. 419 00:17:31,316 --> 00:17:34,319 You don't start interpreting your own information here. 420 00:17:34,553 --> 00:17:35,220 Let's go from there. 421 00:17:35,220 --> 00:17:38,023 But the level of anxiety is huge, right? 422 00:17:38,023 --> 00:17:39,224 You could have a cancer. 423 00:17:39,224 --> 00:17:41,360 You may not know what to do for weeks to months. 424 00:17:41,360 --> 00:17:42,694 And that's the problem. 425 00:17:42,694 --> 00:17:43,028 All right. 426 00:17:43,028 --> 00:17:44,063 So now you know 427 00:17:44,063 --> 00:17:47,399 when we come back from the break we're going to talk about the Bexa solution. 428 00:17:47,633 --> 00:17:49,334 Now we've framed the problem. 429 00:17:49,334 --> 00:17:50,669 We've talked about what's going on. 430 00:17:50,669 --> 00:17:53,172 Now we're going to come back and talk about how do we fix it. 431 00:17:53,172 --> 00:17:55,307 All right. If you want to learn more, the website is 432 00:17:56,708 --> 00:17:58,544 mybexa.com, mybexa.com, the phone number 433 00:17:58,544 --> 00:18:01,680 1-800-469-2392 434 00:18:01,880 --> 00:18:04,716 1-800-469-2392. 435 00:18:04,716 --> 00:18:06,218 You want to learn more about this? 436 00:18:06,218 --> 00:18:07,953 Go to the website or give them a call. 437 00:18:07,953 --> 00:18:09,788 You certainly might want to think about this 438 00:18:09,788 --> 00:18:12,858 if you've got a self-funded plan in a large employer group. 439 00:18:12,858 --> 00:18:16,528 If you're a TPA, even if you're a broker or human resource director, 440 00:18:16,695 --> 00:18:18,130 might want to take a look at it. 441 00:18:18,130 --> 00:18:19,498 We'll be right back after the break. 442 00:18:19,498 --> 00:18:22,501 You're listening to America's Healthcare Advocate 443 00:18:22,668 --> 00:18:25,571 broadcasting coast to coast across USA. 444 00:18:25,571 --> 00:18:26,071 Stay tuned. 445 00:18:26,071 --> 00:18:29,074 We've got more. 446 00:18:38,317 --> 00:18:38,917 Welcome back. 447 00:18:38,917 --> 00:18:42,421 You're listening to America's Healthcare Advocate show broadcasting coast 448 00:18:42,421 --> 00:18:46,091 to coast across the USA here on the HIA Radio Network. 449 00:18:46,291 --> 00:18:50,562 All the shows are posted on 16 podcast channels and the YouTube channel. 450 00:18:50,562 --> 00:18:53,332 So maybe you're that broker. 451 00:18:53,332 --> 00:18:55,501 Okay, that's got three clients in the Pareto Contrarian Re or 452 00:18:56,702 --> 00:18:58,170 the Berkeley Captive. 453 00:18:58,170 --> 00:19:00,672 400, 200, 300 employees. 454 00:19:00,672 --> 00:19:02,241 And you know what that bottom line 455 00:19:02,241 --> 00:19:05,244 number is going to look like when the reinsurance bill comes next year, 456 00:19:05,544 --> 00:19:09,648 because they had three major cancer claims, two of which were breast cancer. 457 00:19:10,048 --> 00:19:13,051 You could do a lot to eliminate that 458 00:19:13,218 --> 00:19:16,221 if you understood the Bexa model and how it works. 459 00:19:16,288 --> 00:19:19,758 So if you're a TPA, this is something you might want to think about. 460 00:19:19,758 --> 00:19:22,761 If you're a broker, you definitely should be thinking about it. 461 00:19:22,961 --> 00:19:23,295 All right. 462 00:19:23,295 --> 00:19:27,099 And if you're a human resource director, imagine what this would mean 463 00:19:27,099 --> 00:19:30,903 to the women in your company if they were told they could get this exam 464 00:19:31,103 --> 00:19:34,606 and do it in 30 minutes, in the convenience of the office. 465 00:19:34,606 --> 00:19:37,409 If they wanted to do that. We'll talk about all of that in this segment. 466 00:19:37,409 --> 00:19:40,846 To learn more about it, go to the website myBexa.com. 467 00:19:40,846 --> 00:19:43,782 myBexa.com. Do you want to talk to somebody? 468 00:19:43,782 --> 00:19:46,051 Call them ask for Elizabeth. 469 00:19:46,051 --> 00:19:47,953 She'll be happy to chat with you. 470 00:19:47,953 --> 00:19:51,023 1-888-469-2392. 471 00:19:51,023 --> 00:19:54,092 1-888-469-2392. 472 00:19:54,359 --> 00:19:56,094 Over dinner last night, 473 00:19:56,094 --> 00:19:59,097 we talked about a lot of different things, but she told some stories last night. 474 00:19:59,097 --> 00:20:00,332 You've probably 475 00:20:00,332 --> 00:20:01,066 I think you've done 476 00:20:01,066 --> 00:20:04,536 about 4 or 5 conferences here this year so far, if I remember correctly. 477 00:20:05,070 --> 00:20:08,941 Talk about some of it because we just talked about the inconvenience 478 00:20:09,141 --> 00:20:13,712 that having to lay on your belly and do this thing, 28 pounds of pressure. 479 00:20:13,712 --> 00:20:17,683 Talk about what you're hearing when you go to these conferences and women 480 00:20:17,683 --> 00:20:20,252 come up to you. Elizabeth. Absolutely. 481 00:20:20,252 --> 00:20:24,356 So there's actually a few different things that I feel like we hear constantly. 482 00:20:24,356 --> 00:20:26,124 And it's so sad, really. 483 00:20:26,124 --> 00:20:27,859 It's interesting to be on this side of things. 484 00:20:27,859 --> 00:20:30,963 I knew breast cancer was a big deal. 485 00:20:30,963 --> 00:20:33,198 I just didn't realize how big of a deal it was. 486 00:20:33,198 --> 00:20:35,400 And, and yesterday at this conference that I was at, 487 00:20:35,400 --> 00:20:38,370 there were at least half a dozen women who were all breast cancer survivors. 488 00:20:38,637 --> 00:20:40,639 That's a lot of women. 489 00:20:40,639 --> 00:20:42,541 Yes. Exactly. 490 00:20:42,541 --> 00:20:44,910 But the interesting thing is that you have these women 491 00:20:44,910 --> 00:20:46,745 who do have dense breast tissue. 492 00:20:46,745 --> 00:20:50,949 And the moment that doctor Monique starts to describe what the actual process 493 00:20:50,949 --> 00:20:54,453 or journey could be for a woman with dense breast tissue, you start to see 494 00:20:54,753 --> 00:20:56,121 this kind of light bulb go off, right? 495 00:20:56,121 --> 00:20:59,091 And they're like, wait, there's something different that's out there. 496 00:20:59,091 --> 00:20:59,992 There's something different. 497 00:20:59,992 --> 00:21:03,595 That's an alternative to what I'm doing today that fits the needs that I have. 498 00:21:04,162 --> 00:21:08,367 The other thing is, you have these women who don't meet the age guidelines. 499 00:21:08,600 --> 00:21:13,272 And then and I'll tell you, I, I tell this story on a, on a pretty regular basis. 500 00:21:14,106 --> 00:21:17,442 But there is there's a family member who is 24 501 00:21:17,776 --> 00:21:20,078 and no family history, and she was diagnosed 502 00:21:20,078 --> 00:21:23,582 with what they thought was stage one and ultimately ended up being stage four. 503 00:21:23,815 --> 00:21:27,085 And that happened about two weeks before I took this job at Bexa. 504 00:21:27,452 --> 00:21:30,455 And that to me, like you just you never really quite think. 505 00:21:30,822 --> 00:21:33,325 24 Years old. 24. Yeah. 506 00:21:33,325 --> 00:21:35,594 Stage four and no family history. 507 00:21:35,594 --> 00:21:37,562 So what happens whenever you feel that lump? 508 00:21:37,562 --> 00:21:40,265 And to doctor Moe’s point earlier you go in to see your provider 509 00:21:40,265 --> 00:21:43,669 and they say you're too young, you're fine, everything's normal. 510 00:21:43,835 --> 00:21:44,503 Come back again. 511 00:21:44,503 --> 00:21:46,772 Well we all know it's not easy to get into your PCP, right? 512 00:21:46,772 --> 00:21:47,372 You've got to wait. 513 00:21:47,372 --> 00:21:50,575 Typically, I know I have to wait 3 to 4 months if I were to go see mine. 514 00:21:51,009 --> 00:21:53,378 And then on top of that, now you've got to have a script 515 00:21:53,378 --> 00:21:54,746 to even go in for a mammogram. 516 00:21:54,746 --> 00:21:57,883 If you have a concern, you should be able to go in and have that done. 517 00:21:58,650 --> 00:22:01,253 The other thing that I just heard a story yesterday. 518 00:22:01,253 --> 00:22:02,988 We had an examiner that was on site. 519 00:22:02,988 --> 00:22:06,391 She was providing demos and I went and asked this lady how it went. 520 00:22:06,758 --> 00:22:09,227 And she said, in the past she's had two mammograms. 521 00:22:09,227 --> 00:22:10,495 She's 50. 522 00:22:10,495 --> 00:22:11,830 Her first one was okay. 523 00:22:11,830 --> 00:22:14,433 Her second one was so painful 524 00:22:14,433 --> 00:22:17,903 that she literally blacked out and they had ruptured a cyst. 525 00:22:18,270 --> 00:22:20,272 And it was because she had smaller breasts, 526 00:22:20,272 --> 00:22:23,742 but it was just it was this awful story that I was hearing. 527 00:22:23,742 --> 00:22:25,977 And then she said, I will never again get a mammogram. 528 00:22:25,977 --> 00:22:28,647 And again, we're not anti mammography, but it's just to say 529 00:22:28,647 --> 00:22:31,383 there has to be an alternative solution that's out there. 530 00:22:31,383 --> 00:22:34,353 I fit one of the 62% of women above the age of 40 531 00:22:34,353 --> 00:22:36,188 who do not have an annual breast screening, 532 00:22:36,188 --> 00:22:39,024 and that's kind of alarming based on the position that I'm in. 533 00:22:39,024 --> 00:22:40,726 But it's it's 100% true. 534 00:22:40,726 --> 00:22:44,563 I don't want the pain, I don't want I don't want any of that uncomfortable 535 00:22:44,563 --> 00:22:46,098 like... so it's just. Yeah. 536 00:22:46,098 --> 00:22:47,833 So doctor, show the device. 537 00:22:48,900 --> 00:22:51,536 Why - how this is different. 538 00:22:51,536 --> 00:22:53,305 What it does. This is it. 539 00:22:53,305 --> 00:22:56,808 I mean, this this little machine that you're looking at right here 540 00:22:56,975 --> 00:22:58,176 is the whole device. 541 00:22:58,176 --> 00:22:59,811 So explain how this works. 542 00:22:59,811 --> 00:23:01,980 This is it. And you know, the first thing I'll say is this. 543 00:23:01,980 --> 00:23:04,983 If you told me 20 years ago that you could poop in a box and mail it. 544 00:23:05,217 --> 00:23:06,451 Right, well, there you go. 545 00:23:06,451 --> 00:23:08,120 Now, that's something I hadn't thought about, folks. 546 00:23:08,120 --> 00:23:08,420 Right. 547 00:23:08,420 --> 00:23:08,987 20 years ago 548 00:23:08,987 --> 00:23:11,156 when I started practicing medicine, that you could do that 549 00:23:11,156 --> 00:23:13,959 I would have laughed out of the out of this booth and said, yeah, whatever. 550 00:23:13,959 --> 00:23:14,793 Okay. Yeah. 551 00:23:14,793 --> 00:23:17,162 And it's the same thing for every new innovation. 552 00:23:17,162 --> 00:23:19,164 So when we talk to doctors, they're like, okay, 553 00:23:19,164 --> 00:23:21,533 so if this is so good, then how come I didn't learn about it? 554 00:23:21,533 --> 00:23:22,534 How come I don't know about it? 555 00:23:22,534 --> 00:23:25,470 Because innovation is happening and we have to keep up with it. 556 00:23:25,470 --> 00:23:28,874 But how this works is my ten fingers, right? 557 00:23:28,874 --> 00:23:30,876 As magical as I think they are, I'm a surgeon. 558 00:23:30,876 --> 00:23:31,676 I think they do wonders. 559 00:23:31,676 --> 00:23:33,211 I'm sure you do. It right. 560 00:23:33,211 --> 00:23:37,048 The effectiveness of these ten fingers to find a cancer, to find a mass in 561 00:23:37,048 --> 00:23:40,051 the breast is like 50/50 flip a coin. 562 00:23:40,318 --> 00:23:42,354 It's called a clinical breast exam. 563 00:23:42,354 --> 00:23:45,524 And so what Bexa has done is that on the bottom of this device, 564 00:23:45,524 --> 00:23:48,727 there are not ten fingers, but 192 sensors. 565 00:23:48,894 --> 00:23:49,394 On that. 566 00:23:49,394 --> 00:23:53,365 Little this little device, 192 sensors that are arranged like a lattice. 567 00:23:53,532 --> 00:23:57,302 And everywhere where those two filaments overlap, it sends a signal up. 568 00:23:57,669 --> 00:24:00,005 And so as it glides along the breast, right. 569 00:24:00,005 --> 00:24:01,740 This is the clinical breast exam. 570 00:24:01,740 --> 00:24:03,842 As it glides along the surface of the breast, 571 00:24:03,842 --> 00:24:07,879 it looks for changes in the stiffness of the tissue below where it's gliding. 572 00:24:08,146 --> 00:24:08,447 Right. 573 00:24:08,447 --> 00:24:11,450 So think about it like fingers on a piano key or like, 574 00:24:11,683 --> 00:24:13,385 like hands gliding along something. 575 00:24:13,385 --> 00:24:17,088 And you're feeling for the changes in the stiffness. 576 00:24:17,088 --> 00:24:20,091 And where there's a cancer, the breast tissue is going to be stiffer. 577 00:24:20,325 --> 00:24:22,561 So it's looking for changes in that elasticity. 578 00:24:22,561 --> 00:24:23,061 It's stretchy. 579 00:24:23,061 --> 00:24:23,929 It's stretchy. 580 00:24:23,929 --> 00:24:24,930 It’s stretchy. Hmm. 581 00:24:24,930 --> 00:24:27,065 Something's pushing back on the sensor. 582 00:24:27,065 --> 00:24:30,001 And it can detect down to five millimeters. 583 00:24:30,001 --> 00:24:32,404 And that matters at six millimeters. 584 00:24:32,404 --> 00:24:35,807 Right a cancer that's aggressive triple negative the Her2 positive. 585 00:24:35,807 --> 00:24:38,243 They need aggressive chemotherapy 586 00:24:38,243 --> 00:24:40,545 that cost all of a sudden you talk about claims cost. 587 00:24:40,545 --> 00:24:43,482 The cost for some of those drugs through the roof. 588 00:24:43,482 --> 00:24:43,982 Well yeah. 589 00:24:43,982 --> 00:24:47,652 But what the other problem is you're talking about early detection 590 00:24:48,286 --> 00:24:52,691 using the standard methods where they're not even going in until they're 40. 591 00:24:52,991 --> 00:24:57,229 We're back to the 24 year old with stage four cancer and no history in her family. 592 00:24:57,395 --> 00:25:00,065 This changes that. This changes everything. 593 00:25:00,065 --> 00:25:03,702 But what this does what it does not do is it doesn't tell you if it's a cancer. 594 00:25:03,835 --> 00:25:06,838 It glides along. It finds the mass. 595 00:25:06,872 --> 00:25:09,841 Ultrasound defines the mass. 596 00:25:10,141 --> 00:25:13,245 So this is a handheld ultrasound right. 597 00:25:13,245 --> 00:25:15,180 And so you get two modalities in one. 598 00:25:15,180 --> 00:25:17,015 And this is important I'm going to come back to this 599 00:25:17,015 --> 00:25:19,951 because the cost in the time from a woman having a lump 600 00:25:19,951 --> 00:25:22,954 to getting a diagnosis can be weeks to months. 601 00:25:23,522 --> 00:25:25,590 I have a friend. She's a physician in Maryland. 602 00:25:25,590 --> 00:25:27,058 She's a primary care. 603 00:25:27,058 --> 00:25:31,162 It took her six months to get a diagnosis of DCIS stage zero. 604 00:25:31,162 --> 00:25:33,732 By the time she actually got the surgery, it was stage two, 605 00:25:35,166 --> 00:25:35,534 right? 606 00:25:35,534 --> 00:25:37,836 And so when you find a lump and you find it small 607 00:25:37,836 --> 00:25:40,906 and we got to talk about this, the reason we search for the lump 608 00:25:41,439 --> 00:25:44,476 is because the most common presentation of a cancer that's going to spread 609 00:25:44,643 --> 00:25:46,111 the way it starts is a lump. 610 00:25:46,111 --> 00:25:50,081 It starts as a mass 97% of cancers that go anywhere 611 00:25:50,315 --> 00:25:53,718 and that become stage four start like this as a lump. 612 00:25:54,152 --> 00:25:55,554 And so if you're going to save lives. 613 00:25:55,554 --> 00:25:57,222 If early detection is going to save life. 614 00:25:57,222 --> 00:25:59,691 Find the lump, find it fast, find it cheap. 615 00:25:59,691 --> 00:26:02,694 Tell her what it is and then tell her what to do about it. 616 00:26:02,761 --> 00:26:06,765 And do it in a sensitive and humane and compassionate way, person to person. 617 00:26:07,232 --> 00:26:08,233 That's the difference. 618 00:26:08,233 --> 00:26:08,733 They're not. 619 00:26:08,733 --> 00:26:11,269 They're not waiting 30 days to get through. 620 00:26:11,269 --> 00:26:14,506 So this is so you're the let's just say 621 00:26:14,506 --> 00:26:18,043 the employer sets this up in-house, decides we're going to start doing this. 622 00:26:18,043 --> 00:26:19,911 We've had four cancer claims. 623 00:26:19,911 --> 00:26:23,148 You got 300 women here in our company or whatever the case may be. 624 00:26:23,148 --> 00:26:25,383 We had four major claims last year. 625 00:26:25,383 --> 00:26:28,386 Of those four, three were not detected when they should have been. 626 00:26:28,386 --> 00:26:30,355 Two were below the age of 40. 627 00:26:30,355 --> 00:26:32,023 We're going to bring this in. 628 00:26:32,023 --> 00:26:33,725 How long to do that exam? 629 00:26:33,725 --> 00:26:37,195 This exam with the encounter with our examiners that we trained. 630 00:26:37,195 --> 00:26:40,966 Talk to the woman, ask her what she feels, go over the breast exam with her. 631 00:26:41,032 --> 00:26:41,967 You get the device. 632 00:26:41,967 --> 00:26:44,970 Any masses that are found, you get the secondary study 633 00:26:45,070 --> 00:26:48,306 20 to 30 minutes, 20 minutes. 634 00:26:48,306 --> 00:26:50,642 20 minutes you're putting your clothes on. 30 minutes you’re signing the survey. 635 00:26:50,642 --> 00:26:52,010 You're walking back to your desk. 636 00:26:52,010 --> 00:26:54,212 And they have the results. And they have the results. 637 00:26:54,212 --> 00:26:58,316 Now if a mass is found, it gets sent immediately to a fellowship 638 00:26:58,316 --> 00:26:59,417 trained breast radiologist. 639 00:26:59,417 --> 00:27:02,020 And you know, they're kind of like unicorns in this country right now. 640 00:27:02,020 --> 00:27:03,054 Finding a doctor, 641 00:27:03,054 --> 00:27:06,825 a radiologist who just does breast imaging they are in very high demand. 642 00:27:06,825 --> 00:27:09,427 But we have them and they will read that ultrasound. 643 00:27:09,427 --> 00:27:10,895 They'll look at the picture, the measurements, 644 00:27:10,895 --> 00:27:13,832 they'll get all the features that our ultra sonographer will send. 645 00:27:13,832 --> 00:27:15,166 And they'll say, you know what this looks like. 646 00:27:15,166 --> 00:27:16,968 You should check it again in six months. 647 00:27:16,968 --> 00:27:19,137 This this looks like a cyst. This looks like nothing. 648 00:27:19,137 --> 00:27:21,239 This looks like you need a biopsy. 649 00:27:21,239 --> 00:27:23,341 And so how many women are being referred for that? 650 00:27:23,341 --> 00:27:25,043 That's called the referral rate. Right. 651 00:27:25,043 --> 00:27:30,949 So when you compare how many women after a mammogram need more pictures, 13 to 21%. 652 00:27:30,949 --> 00:27:32,117 Bexa? 653 00:27:32,117 --> 00:27:35,453 2 to 5% of women are going to need something after the Bexa exam. 654 00:27:35,654 --> 00:27:38,657 Because we find the mass, we tell you how suspicious it is 655 00:27:38,823 --> 00:27:41,693 and then those 2 to 5%, because that number is so small, 656 00:27:41,693 --> 00:27:45,196 they get a call from me or a member, my clinical team that says, hey, 657 00:27:45,463 --> 00:27:48,033 you had a breast exam with us. We saw something. 658 00:27:48,033 --> 00:27:48,900 Who's your PCP? 659 00:27:48,900 --> 00:27:50,402 Who's your gynecologist? 660 00:27:50,402 --> 00:27:53,104 Let's get you in to get some more imaging. 661 00:27:53,104 --> 00:27:56,241 And now let's go back to the insurance hurdle. 662 00:27:56,641 --> 00:27:59,611 You have the actual diagnostic information 663 00:27:59,611 --> 00:28:03,214 from the radiologist who knows how to read breast exams. 664 00:28:03,515 --> 00:28:07,218 So now the pre cert to get the rest of the testing done 665 00:28:07,452 --> 00:28:11,289 is a walk in the park because it's medically necessary. 666 00:28:11,489 --> 00:28:13,158 The magic two words. 667 00:28:13,158 --> 00:28:16,161 It's medically necessary because you just showed them. 668 00:28:16,261 --> 00:28:18,196 There it is. Here's the pictures. 669 00:28:18,196 --> 00:28:20,565 Here's the analysis. Yep it's all done. 670 00:28:20,565 --> 00:28:21,866 Get them in. 671 00:28:21,866 --> 00:28:23,568 Exactly. It's remarkable. 672 00:28:23,568 --> 00:28:27,005 And if they have problems, they call us and we find somebody in that market. 673 00:28:27,005 --> 00:28:28,206 Every new market we enter, 674 00:28:28,206 --> 00:28:31,443 I find doctors who are on standby waiting to receive these women. 675 00:28:31,443 --> 00:28:34,245 If they've got a breast issue, they know if I'm calling, 676 00:28:34,245 --> 00:28:36,314 they're going to see these women, they're going to get them in. 677 00:28:37,382 --> 00:28:38,516 It's remarkable. 678 00:28:38,516 --> 00:28:40,585 It can make a huge difference. 679 00:28:40,585 --> 00:28:43,988 You know, once again, I do these kinds of shows for a reason. 680 00:28:44,389 --> 00:28:46,991 This is technology that is not... 681 00:28:46,991 --> 00:28:48,626 most folks don't know anything about this. 682 00:28:48,626 --> 00:28:51,062 I certainly didn't before I met Elizabeth. 683 00:28:51,062 --> 00:28:52,664 It's remarkable what they're doing. 684 00:28:52,664 --> 00:28:56,234 They can change the way we're treating breast cancer in this country 685 00:28:56,234 --> 00:28:59,237 in terms of getting it done earlier, smarter and better. 686 00:28:59,270 --> 00:29:00,505 You want to learn more? 687 00:29:00,505 --> 00:29:03,675 mybexa.com is the website, mybexa.com. 688 00:29:03,675 --> 00:29:07,612 Phone number 1-888-469-2392. 689 00:29:07,612 --> 00:29:11,049 1-888-469-2392. 690 00:29:11,216 --> 00:29:13,752 We'll be right back after the break. The doctors still in the house. 691 00:29:13,752 --> 00:29:14,319 Stay tuned. 692 00:29:14,319 --> 00:29:17,322 We've got more. 693 00:29:21,459 --> 00:29:22,227 Welcome back. 694 00:29:22,227 --> 00:29:23,695 You're listening to America's Healthcare 695 00:29:23,695 --> 00:29:27,165 Advocate Show, broadcasting coast to coast across USA. 696 00:29:27,599 --> 00:29:31,669 You know, you've got women in your family, or your a guy listening to this, 697 00:29:31,669 --> 00:29:34,038 this is audience tilts a little bit toward men. 698 00:29:34,038 --> 00:29:38,910 And our women in audience capacity climbing every day. 699 00:29:39,210 --> 00:29:42,213 But nonetheless, I'm talking to you guys out there. 700 00:29:42,247 --> 00:29:43,348 You got a wife? 701 00:29:43,348 --> 00:29:45,784 She's under the age of 40. She's never done this. 702 00:29:45,784 --> 00:29:47,752 You need to talk to her, okay? 703 00:29:47,752 --> 00:29:51,723 You don't want to be the one with the 24 year old wife that's got stage 704 00:29:51,723 --> 00:29:52,524 four breast cancer. 705 00:29:52,524 --> 00:29:55,527 Because she didn't detect it wasn't detected early. 706 00:29:55,927 --> 00:29:57,462 Let her listen to this podcast. 707 00:29:57,462 --> 00:30:00,331 Let her listen to the broadcast, go up on the YouTube 708 00:30:00,331 --> 00:30:03,501 and tell them that it's there because it can make a big difference for them. 709 00:30:03,501 --> 00:30:06,004 The website is mybexa.com. It's a great website. 710 00:30:06,004 --> 00:30:07,338 Videos are up there. 711 00:30:07,338 --> 00:30:08,807 I spent a lot of time on it. 712 00:30:08,807 --> 00:30:09,874 Easy to understand. 713 00:30:09,874 --> 00:30:11,843 They've got a lot of initiatives up there. 714 00:30:11,843 --> 00:30:14,479 You'll want to take a look at mybexa.com. 715 00:30:14,479 --> 00:30:16,447 You want to call them? Learn about this. 716 00:30:16,447 --> 00:30:19,450 Learn how you can incorporate it into your company's health plan. 717 00:30:19,551 --> 00:30:23,721 Learn how you could do it as a broker, as a TPA, or a human resource director. 718 00:30:24,088 --> 00:30:27,258 1-888-469-2392. 719 00:30:27,258 --> 00:30:30,428 1-888-469-2392. 720 00:30:30,995 --> 00:30:33,631 It's a great program, can make a big difference and can make 721 00:30:33,631 --> 00:30:36,901 a huge difference in terms of claims cost as you move forward. 722 00:30:37,202 --> 00:30:39,504 All right. So let's talk a little bit about this. 723 00:30:39,504 --> 00:30:44,209 Net Promoter Score I saw this I'm like okay what is the Net promoter score? 724 00:30:44,576 --> 00:30:47,145 So explain that Elizabeth and talk about what it is. 725 00:30:47,145 --> 00:30:47,579 Absolutely. 726 00:30:47,579 --> 00:30:51,683 So it's important that we have a 98 NPS score okay. 98%. 727 00:30:51,850 --> 00:30:54,719 That's incredibly important, especially in the industry that we serve today. 728 00:30:54,719 --> 00:30:57,722 Because if we look at this with I mean, you're talking about carriers, 729 00:30:58,056 --> 00:31:02,594 or other vendor solutions that have, you know, teens or even like in the 30%. 730 00:31:02,594 --> 00:31:02,794 Right? 731 00:31:02,794 --> 00:31:06,831 So to have a 98 means that if we were to come back on site, 732 00:31:07,232 --> 00:31:10,201 people would opt in to doing a Bexa breast exam again. 733 00:31:10,368 --> 00:31:11,536 So they truly love us. 734 00:31:11,536 --> 00:31:12,871 And I think the very unique part 735 00:31:12,871 --> 00:31:17,041 about what we do is one, we service self-funded employers. 736 00:31:17,041 --> 00:31:19,210 You can be fully insured as well, but the billing is a little different. 737 00:31:19,210 --> 00:31:21,379 So self-funded employers is very important. 738 00:31:21,379 --> 00:31:24,616 But when we come on site after an exam is performed, 739 00:31:24,782 --> 00:31:27,452 we ask that patient then or that member then. 740 00:31:27,452 --> 00:31:30,154 Would you mind filling out a quick survey? 741 00:31:30,154 --> 00:31:32,757 The vast majority of women will fill out that survey. 742 00:31:32,757 --> 00:31:35,193 I think it's 97% of those women. 743 00:31:35,193 --> 00:31:38,162 And then that's where we get our NPS score of 98%. 744 00:31:38,162 --> 00:31:40,198 Remarkable. So, yes, women love us. 745 00:31:40,198 --> 00:31:42,400 The other thing is, from the employer's standpoint, 746 00:31:42,400 --> 00:31:45,103 I told you this dinner last night, if I'm the employer 747 00:31:45,103 --> 00:31:48,373 and I got 200 employees, and of that, 40% are women, 748 00:31:48,840 --> 00:31:51,876 and I bring this program in place and put it in and say, oh, by the way, 749 00:31:52,844 --> 00:31:53,845 you know, you guys, out there 750 00:31:53,845 --> 00:31:56,180 you, want to bring your wife's in here because they're covered. 751 00:31:56,180 --> 00:31:57,649 We'll do it for them. Okay? 752 00:31:57,649 --> 00:32:02,520 Whatever the case may be, the concern, the level of concern and care that shows 753 00:32:02,520 --> 00:32:06,591 by the employer, doctor, is like, they really do give a damn, don't they? 754 00:32:06,925 --> 00:32:09,928 You know, I had 755 00:32:10,094 --> 00:32:11,329 the folks up here, for Exemplar 756 00:32:11,329 --> 00:32:14,332 Care and Doctor John said, you know, the best thing that I ever heard, 757 00:32:14,732 --> 00:32:18,002 when I was actually in the clinic or working was an employee 758 00:32:18,002 --> 00:32:19,504 came in from a company and said, 759 00:32:19,504 --> 00:32:22,707 “you know, this is the only damn thing my employer does for me that’s any good”. 760 00:32:23,074 --> 00:32:28,179 And it was like, okay, well, but so the point is, it's engagement. 761 00:32:28,680 --> 00:32:33,484 And it shows in addition to the ROI, at the end of the day, it shows something. 762 00:32:33,785 --> 00:32:36,587 And what it really speaks to is the experience, right? 763 00:32:36,587 --> 00:32:39,157 A Bexa breast exam feels like wellness, 764 00:32:39,157 --> 00:32:42,727 and your typical breast exams kind of don't have that same sense. 765 00:32:43,027 --> 00:32:45,330 And that speaks to the quality of our examiners. 766 00:32:45,330 --> 00:32:46,931 They're the lifeblood of what we do. 767 00:32:46,931 --> 00:32:49,901 When I train these examiners, I train them to be compassionate, 768 00:32:49,901 --> 00:32:52,270 to ask questions, to engage with these women. 769 00:32:52,270 --> 00:32:55,073 And no woman ever walks out of the typical of breast experience 770 00:32:55,073 --> 00:32:57,241 and says, oh, I feel more educated about my breast now. 771 00:32:57,241 --> 00:32:59,177 I understand what I've got going on. They're like, crap. 772 00:32:59,177 --> 00:33:00,645 I hope they didn't find something this year. 773 00:33:00,645 --> 00:33:02,280 I guess I'll find out on my phone in 774 00:33:02,280 --> 00:33:04,949 you know, one week, two weeks whenever I get the results. 775 00:33:04,949 --> 00:33:07,585 But when women leave they say, “are you're going to be here tomorrow?” “Can 776 00:33:07,585 --> 00:33:08,987 I call my sister? Can I call my. 777 00:33:08,987 --> 00:33:10,388 You know, my coworker is on vacation. 778 00:33:10,388 --> 00:33:12,156 She says she'll come back early for this”. 779 00:33:12,156 --> 00:33:15,760 We have gotten those types of phone calls and those types of referrals 780 00:33:15,960 --> 00:33:18,262 because you go in, it's a ten by 12 room. 781 00:33:18,262 --> 00:33:20,732 It's a heated massage table, it's warm gel. 782 00:33:20,732 --> 00:33:24,002 It's a friendly face asking you questions, showing you 783 00:33:24,002 --> 00:33:28,172 what your breast exam is and encouraging you to do your own breast exam at home. 784 00:33:28,172 --> 00:33:29,374 And it's something found. 785 00:33:29,374 --> 00:33:30,541 She's looking at it right then 786 00:33:30,541 --> 00:33:32,844 and there and she said, we get this over to the radiologist 787 00:33:32,844 --> 00:33:34,412 and we're going to get your result right away, 788 00:33:35,513 --> 00:33:35,880 right. 789 00:33:35,880 --> 00:33:37,615 That process feels like wellness. 790 00:33:37,615 --> 00:33:39,150 That's what women want. 791 00:33:39,150 --> 00:33:39,450 Yeah. 792 00:33:39,450 --> 00:33:42,720 It not only does it feel like wellness, it is wellness. 793 00:33:43,187 --> 00:33:43,855 Okay. 794 00:33:43,855 --> 00:33:48,893 Because you're detecting this early and you're getting them into the protocol 795 00:33:48,893 --> 00:33:52,363 where if there's an issue, it's not going to be stage four. 796 00:33:52,530 --> 00:33:55,533 So what is so let's talk about that for just a second. 797 00:33:56,434 --> 00:34:00,972 You know in this country unfortunately we treat things after the fact. 798 00:34:00,972 --> 00:34:03,341 I like I said, at dinner last night, we put the Band-Aid on. 799 00:34:03,341 --> 00:34:06,044 Meanwhile you're bleeding out of your femoral artery. 800 00:34:06,044 --> 00:34:06,878 Okay. 801 00:34:06,878 --> 00:34:10,281 How much of a difference does this make? 802 00:34:10,281 --> 00:34:11,749 Will this make? 803 00:34:11,749 --> 00:34:15,653 You know, when you talk about overall the difference between reducing 804 00:34:15,653 --> 00:34:19,490 these stage four stage three cancers versus where we are now? 805 00:34:20,191 --> 00:34:21,392 Those are good questions. 806 00:34:21,392 --> 00:34:24,495 And the number one, the cost of breast cancer care in 807 00:34:24,495 --> 00:34:27,498 this country is totaling over $29 billion. 808 00:34:27,765 --> 00:34:28,099 Right. 809 00:34:28,099 --> 00:34:30,902 And stage four stage, when you go up in a stage, 810 00:34:30,902 --> 00:34:35,006 you're going up by 80,000 to $100,000 per stage that that insurer, 811 00:34:35,039 --> 00:34:38,342 that employer is paying right for that later stage diagnosis. 812 00:34:38,709 --> 00:34:42,313 So when you find it early, it saves money for the company for sure. 813 00:34:42,313 --> 00:34:44,449 But think about your employee, right? 814 00:34:44,449 --> 00:34:45,883 She now has a longer health span. 815 00:34:45,883 --> 00:34:47,285 She's more invested in that company. 816 00:34:47,285 --> 00:34:50,221 She has reduced absenteeism because she doesn't need chemotherapy. 817 00:34:50,221 --> 00:34:52,690 Right. She's going to stay with that company. 818 00:34:52,690 --> 00:34:52,957 Right? 819 00:34:52,957 --> 00:34:57,328 The GDP of an entire nation goes up when we invest in women's health solutions. 820 00:34:57,328 --> 00:34:58,196 And that's been shown. 821 00:34:58,196 --> 00:35:00,631 McKinsey did a great report on that last year 822 00:35:00,631 --> 00:35:02,934 where we talked about at the World Economic Forum last year. 823 00:35:02,934 --> 00:35:07,038 So investing in breast cancer care and early detection is dividends, right? 824 00:35:07,038 --> 00:35:10,041 Not just the direct cost but the indirect out of, 825 00:35:10,208 --> 00:35:12,410 you know, downstream cost for sure. 826 00:35:12,410 --> 00:35:14,846 So in the numbers number one high cost 827 00:35:14,846 --> 00:35:17,849 claim $528,000 okay. 828 00:35:18,082 --> 00:35:21,252 Number two $419,000 okay. 829 00:35:21,285 --> 00:35:24,989 So you're looking at you know, $1 million in claims here 830 00:35:25,156 --> 00:35:28,092 for each and every one that we're talking about. 831 00:35:28,092 --> 00:35:28,893 I’ll do you one better. 832 00:35:28,893 --> 00:35:31,863 The cost of a false positive. 833 00:35:31,863 --> 00:35:32,230 Right. 834 00:35:32,230 --> 00:35:34,599 That cost of the secondary imaging, the possible 835 00:35:34,599 --> 00:35:38,236 biopsy that may ensue the six month later follow up imaging that you need, 836 00:35:38,536 --> 00:35:42,807 that cost is totaling 2 billion to the health system for false positives. 837 00:35:42,807 --> 00:35:45,810 And that could be basically eliminated. 838 00:35:45,943 --> 00:35:49,413 Reduced significantly, significantly, dramatically. 839 00:35:49,747 --> 00:35:52,150 And this is where we've got to get smart about what we're doing. 840 00:35:52,150 --> 00:35:56,053 Because on the surgical side of things, I'm doing less and less surgery, right. 841 00:35:56,053 --> 00:35:57,889 They're doing shorter courses of radiation. 842 00:35:57,889 --> 00:36:00,525 Everything's getting smaller and de-escalated 843 00:36:00,525 --> 00:36:02,059 on the treatment side of things, 844 00:36:02,059 --> 00:36:03,494 as we find things early, 845 00:36:03,494 --> 00:36:06,631 but we're ramping up on the looking for things side of things, right. 846 00:36:06,631 --> 00:36:08,099 We're ramping up on early detection. 847 00:36:08,099 --> 00:36:11,869 So now you need a mammogram, ultrasound, MRI, follow it up in six months. 848 00:36:11,869 --> 00:36:12,670 You need a biopsy. 849 00:36:12,670 --> 00:36:13,771 You need pathology. 850 00:36:13,771 --> 00:36:16,741 All those costs are starting to snowball. 851 00:36:16,908 --> 00:36:18,843 There's a real problem in this country. 852 00:36:18,843 --> 00:36:22,113 And the way to solve that is with this kind of technology. 853 00:36:22,113 --> 00:36:22,880 Absolutely. 854 00:36:22,880 --> 00:36:25,249 It can make a huge difference, right? 855 00:36:25,249 --> 00:36:25,516 Yeah. 856 00:36:25,516 --> 00:36:28,686 You know, thank you guys, both of you, for coming in here. 857 00:36:28,686 --> 00:36:30,488 I'd love for you flying in here like you did. 858 00:36:30,488 --> 00:36:32,690 You changing your plans to be here? 859 00:36:32,690 --> 00:36:34,959 When we do these kinds of shows, that makes a difference. 860 00:36:34,959 --> 00:36:36,794 And I think this one is going to make a lot of difference. 861 00:36:36,794 --> 00:36:38,896 So I appreciate both very much. 862 00:36:38,896 --> 00:36:41,299 You know, I'll say it again. 863 00:36:41,299 --> 00:36:42,867 You know, I do these for a reason, 864 00:36:42,867 --> 00:36:45,870 and you're the reason out there in that audience listening to this. 865 00:36:46,337 --> 00:36:49,473 There's somebody out there listening this right now that knows there's an issue. 866 00:36:49,740 --> 00:36:52,710 There's somebody out there that’s a human resource director that knows 867 00:36:52,743 --> 00:36:55,880 she had 3 or 4 women last year that had major cancer claims. 868 00:36:56,314 --> 00:37:00,318 I've got a good friend, who just finished a she had stage four cancer. 869 00:37:00,318 --> 00:37:02,220 She's still going through radiology. 870 00:37:02,220 --> 00:37:04,655 She's still going through chemo. Okay. 871 00:37:04,655 --> 00:37:06,057 She has gotten her hair back. 872 00:37:06,057 --> 00:37:07,558 We had lunch the other day. 873 00:37:07,558 --> 00:37:10,561 This is a very difficult situation for for women. 874 00:37:10,728 --> 00:37:13,464 And it's something you can change if you want to change it. 875 00:37:13,464 --> 00:37:14,799 You want to learn. 876 00:37:14,799 --> 00:37:17,168 You have to take the first step or nothing's going to happen. 877 00:37:17,168 --> 00:37:19,237 It's just that simple, right? 878 00:37:19,237 --> 00:37:22,240 The way to do that is go to the website, mybexa.com. 879 00:37:22,473 --> 00:37:24,809 Look at it for yourself, all right. 880 00:37:24,809 --> 00:37:27,945 Or pick up the phone, go to the website and call them. 881 00:37:27,945 --> 00:37:29,313 Ask for Elizabeth. 882 00:37:29,313 --> 00:37:30,648 Have a conversation. 883 00:37:30,648 --> 00:37:32,383 They'll come out. They'll talk to you. 884 00:37:32,383 --> 00:37:35,820 Phone number 1-888-469-2392. 885 00:37:35,820 --> 00:37:38,823 1-888-469-2392. 886 00:37:39,090 --> 00:37:42,093 And now I leave you with this thought from Doctor Martin Luther King. 887 00:37:42,326 --> 00:37:45,796 Americans must learn to live together as brothers and sisters, 888 00:37:46,097 --> 00:37:49,100 or we will surely perish together as fools. 889 00:37:49,467 --> 00:37:51,168 Truer words were never spoken. 890 00:37:51,168 --> 00:37:54,705 Thank you for listening to America's Healthcare Advocate broadcasting coast 891 00:37:54,705 --> 00:37:58,876 to coast across the USA here on the HIA Radio Network. 892 00:37:59,210 --> 00:38:00,578 Goodbye America.