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I know that, you know, YouTube just released an awesome guide to how to podcast on YouTube

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and things like that.

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So it's very clear that video is becoming the thing.

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Like you know, if content is is king, then clearly video content is kind of like the,

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the thing that's going to take over the throne, if you will.

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So I think that there's something to be said about if you're, if you're trying to make

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success in the world of podcasting, you have to be a multifaceted content creator.

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You can't just rely on sitting behind the microphone anymore, which, which is terrible

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and awesome all at the same time, because you know, you do have your people that are

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in their basements, just, you know, recording into a microphone and they don't want to be

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on camera.

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But I think that what we're going to start to see is that the people who are, who are

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willing to, to do multiple types of content are going to be the ones that are going to

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shine.

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Yeah, absolutely.

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That's a great point.

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And I think to that point, I think all of us as podcasters, we are just trying to build

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communities of people.

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And that's where I think TikTok and some of those platforms could be helpful.

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I don't know that if a TikTok podcast clip goes viral on TikTok, I don't know that that

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is going to benefit my podcast because a million people are going to go now view my podcast.

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I think the way in which TikTok will help my podcast is there's these people that are

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being exposed to my short form content that are starting to love me and they're starting

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to ask themselves, how can I get more of Lloyd or how can I watch something of Lloyd's that's

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more than 60 seconds.

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And so having that community transition from TikTok or Instagram to the podcast where they

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can now get an hour guaranteed every single week, I think is the way in which those two

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entities will work together.

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Okay.

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So let's pull that back for just a second.

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So if we're talking about the idea of needing to promote yourself on more than one platform

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and we've already mentioned the fact that, you know, you can't exactly get TikTok numbers

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to translate to direct downloads.

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Would you say that the better way to go about getting, let's say sponsorships for a podcast

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is to create like a new list of deliverables other than just a podcast mentioned?

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Absolutely 100%.

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Such a great, great, great, great point.

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And just, I will say also just a side note, just to backtrack.

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I do think that there is a way to get that correlation between TikTok and your podcast.

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I just think it requires a lot more intentionality than what people think.

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And so I've been doing these videos where I say, Hey, I just interviewed a creator that

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has they made a million dollars from their YouTube page.

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Here's how they said they did it.

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And so the person starts explaining how they said they did it.

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And then it gets to a cliffhanger and that's where the video ends.

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And so the only way you get the rest of that answer is to actually go to the podcast.

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And so I just don't think a lot of TikTokers are thinking about that level of intentionality

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when it comes to their podcast clips.

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That said, I will say, I think that I am starting to see more creators say, Hey, instead of

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you paying me $200 for me to feature you on my podcast, how about you pay me a thousand

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dollars and I'll give you a TikTok shout out.

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I'll include you in my email and I will write a review for you or something or a YouTube

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video.

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And so bundling, I do think that is going to be a great way for like creators to collaborate

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with brands just because a lot of the creators I'm seeing start to do this have smaller audiences.

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So it's in their best interest to do so.