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So now whenever you started using TikTok, did you intend to use it for podcasting or

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you just started using it?

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No, I just started using it.

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And you know what?

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I hope in the future that those two sort of merge, right?

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I think as creators and podcasters, we sort of look at it like, Hey, this is my podcast

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TikTok and this is my personal TikTok.

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This is my podcast, Instagram, my personal Instagram.

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And I think in the future, those will probably just become one thing, right?

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This is my page and I post about both things.

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And so with TikTok specifically, I just started creating content specifically for me with

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some of the things that I was interested in.

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And whenever I was featured on other people's podcasts or whenever I did do my own podcasts,

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I'd also share it on my platform.

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And so people sort of got to see different sides of me.

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And I think in some ways it was almost like unveiling the curtain to certain users because

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they may only know me for tech content.

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And then to see this guy talking about podcast content and microphones was also intriguing

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just to see somebody in a different light.

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And so for me, I just started with my personal account.

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And what I love about TikTok is it's very easy just to start small, right?

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Like you don't have to plan, you don't need a great camera, you don't need a mic, you

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can just pull out your phone, make a video in 10 seconds and publish it.

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And you know, that's acceptable.

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Okay.

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So you said you don't really have a plan.

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So how do you decide what's going to go on the platform?

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I personally, I wake up every day and my goal every single day is just how can I publish

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the best possible video today?

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That is the only thing I think about for that specific day.

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And the best video to me isn't necessarily the most high quality video.

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Sometimes it's just, you know, my best performing video ever is a video where I was in the car,

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I was kind of sick and I was just like, you know what, like, I don't feel like doing this

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today.

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I'm just going to pull out my phone and just do it to say I did it.

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And that video ended up going viral.

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And so I think that level of authenticity is what people are searching for, which makes

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this whole idea of not having a plan and just pulling out your phone, saying whatever is

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on your mind at that specific time.

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I think that's why posts like that do really well.

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And just to make a broader point, I think when you look at there's a new social media

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platform called Be Real.

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And the idea here is just that at a random point in the day, you'll get a notification

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saying, hey, it's time for you to be real.

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And at that specific moment, you have two minutes to pull out your phone and take a

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picture of whatever is happening around you.

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And in I think maybe September and October, it was the most downloaded app in the Apple

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app store.

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And so I think people want that level of authenticity.

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They don't want something that seems over engineered.

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They want to know, don't give it to me, filter, just give me the raw and authentic version

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of you.

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It's interesting you say that because I follow Rachel Peterson.

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She's pretty big on TikTok.

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And she said that, I think it was hers.

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She said that some of the videos that she's done where she puts on a full bead of makeup

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and she's got the whole background and the whole plan, the whole script, all the things

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will get no views.

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And then she'll just take out her phone and just say something off the cuff and it gets

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a million views.

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It's so bizarre, isn't it?

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It's not fair.