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Hey everyone, Ashley here with RSS.com. In today's episode, we're chatting with the podcast

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lawyer Gordon Firemark. We'll be chatting all about using music legally in your podcast,

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plagiarism, and how to go about properly setting up a podcast if you plan on having a co-host

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for your show. There's a lot to unpack, so let's dive in. Enjoy the show.

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I'm really excited to have you on the show. I can't even. It's fun. It's gonna be good.

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Okay. Well, Gordon, welcome to the show. Can you do us a favor and tell us what it is you

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do? Well, hi Ashley. Thanks for having me. I am Gordon Firemark and they call me the

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podcast lawyer because I am a lawyer who podcasts and a podcaster who is a lawyer, but I am

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also a lawyer who helps and works with podcasters and podcast industry, businesses and creatives

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and all those kind of folks. I just love getting my hands dirty with the entertainment law

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stuff that finds its way into the podcasting world.

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Well, when it comes to podcasting, when did that come into your space?

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Oh my gosh. I'm an OG podcaster if I do say so myself. I think my first podcast guest

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appearance was around 2005 or 2006 and I was invited to answer questions for a podcast

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for videographers at the time. And then that guy who hosted that show, he and I ended up

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creating a show where every couple of weeks we would answer questions. That came up a

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show that I think we started in 2006 called, maybe it was 2007, The Law and Video was

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the name of the show. And that show ended because his boss got wind of it and said he

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was moonlighting and he had to stop. And I was hooked. And being a sound guy and a tech

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geek and into computers and all that stuff, I said, okay, I got to keep doing this. So

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I figured it out and I launched my own show in 2009. And tomorrow morning we were going

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to record our 156th episode. That's the 14 year anniversary episode for the show.

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Well that's exciting. So I got you to celebrate. That's really cool. So I'll have to cue the

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bells and whistles. So you started before podcasting though. You were doing what kind

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of law? I was an entertainment lawyer. I came out of the theater community and studied radio,

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TV, and film in college and then became a lawyer. And so I worked with entertainment

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folks, independent film, independent playwrights and theater producers and those things. I

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always been on the side of the little guy, the independent community. And yeah, so I

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got, I've been practicing since the early nineties, 30 years in law practice now. And

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I adopted new media as my marketing strategy very early on. I started a blog before blog

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was the term, before WordPress was the thing. I actually, I found a book in a bookstore

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about how to create a database backed website. And I built my own from, you know, coded it

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myself and all that talk about being a geek. And so, you know, I was doing any newsletter

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and then turning blog posts into, you know, all that kind of stuff. And so when podcasting

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became a thing, I got very excited very early. I was listening to guys like Leo Laporte and

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Adam Curry and then those guys early in the days and, and call me an early adopter. I'm

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a geek. I jumped right in. I think that's awesome. So, I mean, since you were already

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doing stuff in the entertainment industry, the transition into podcasting sounds like

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it was pretty simple. Yeah. As far as my practice in the law of podcasting, I try to think,

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well certainly when I started my own show, I went looking to make, you know, to find

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out where are the differences between the stuff that I think of if I'm representing

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a filmmaker and you know, what do I do? And that's how it led to me writing my, my first

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book called the podcast blog and new media producers legal survival guide and put that

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out and originally launched it at a new media expo back in the, in the early teens, I think.

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And yeah, so it is different enough in a few ways from these other media that I work with

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that I had to do a little learning and educating myself. And now I'm on a mission to educate

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everybody else. Well, and in a lot of ways, I mean, in being an early adopter, it sounds

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like you kind of were there when they were first beginning to figure out what even podcast

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law looked like. I think I'm the guy who helped them, who figured out what podcast law looked

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like in the sense of essentially identifying the areas where it's not lockstep with the

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film business and the television and radio. You know, there's a lot of folks who come

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to podcasting from the radio world and they think that you can do everything the same

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way you did when you worked at a radio station. And I'd say that's one of them, the biggest

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friction points for people is no, this isn't terrestrial radio. We don't have the same

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ease of use of the licensing for music and the rules about having a guest on the show

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or taking call ins and things like that. And we have to be a little more disciplined in

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the podcasting world because the industry isn't old enough to have established those

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norms and set up those, what we call compulsory licenses and things like that, that are existing

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in the radio world. Well, speaking of what kind of things do you see podcasters deal

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with in terms of legal issues? Well, the big one is copyright law. Whenever somebody starts

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a show, they always decide they want to use a famous piece of music as their intro or

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something like, or they just want to do a music show. And it's just really, really hard.

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The music industry hasn't embraced podcasting as a medium that brings them any benefit.

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So if you're willing to pay a lot of money, you can get a license to use a piece of music,

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but they don't make it easy and it isn't really beneficial to them. So they're not eager to

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come to the table. Other issues that come up are in the true crime arena, we have a

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lot of plagiarism claims that come up. It's not always copyright infringement, but certainly

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attribution issues and people passing off other people's work as their own. When they

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go from the journalistic reports in the newspapers and they make a true crime podcast, they're

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not doing their own work to verify and gather the data. And then the other, actually the

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biggest one that I've dealt with in terms of the most dollars spent on legal and fights

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and things usually has to do with the co-ownership of podcasts. Two people sit down together

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to have a little fun and make a show. And then one of them decides to leave or wants

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the other one to leave and then forces them out. And then you have these, I call them

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pod divorces. And I advocate strongly that you should get things in writing upfront.

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I call it a podcast prenup. And it really is designed to smooth the way women, if that

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podcast divorce ever has to come to pass.

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Wow. I got to say, whenever we sat down, I was thinking we were just going to talk about

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music and plagiarism. I never in a million years thought you were going to bring up podcast

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divorces because that's just not something I would have thought of. But at the same time,

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it completely makes sense because so many people are like, oh, let's start a podcast

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with our friends. I guess I never thought of the legal aspects of it. So what would

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you recommend if someone wanted to start a podcast with their friend?

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Well, I think that even if you don't necessarily aim to make money from what you're doing,

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I think coming at it, looking at it like you're starting a business with somebody makes a

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lot of sense because what you are doing or marriage, I mean, thinking about people going

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to marriages a little more casually than they go into business, which is kind of bizarre,

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but it's a bigger commitment if you ask me. But you're going to be assembling assets

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and bringing stuff of yours to this partnership, this venture together, and you're going to

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be creating new things. So it's the house and the kids and the cars and the pets and

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all those things. Same is true in podcasting. You're creating these assets that are going

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to need to be dealt with someday down the line, either because you're getting that divorce

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you're breaking up or because you're going to join a big platform or you're getting bought

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by a production company or all kinds of things can happen. You just want to have those ducks

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in a row and be ready for the opportunities and the eventualities that come up.

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That's brilliant advice. So if you're trying to start a podcast with a friend, it almost

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seems like you need to also figure out what the roles and responsibilities are. If you

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guys are going to be committing any money into it, you need to write all that stuff

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out too. Is that right?

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Yeah, that's the stuff that goes in this document that I refer to as a podcast prenup, but it

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can take a lot of different forms. Sometimes it's just a simple collaboration equal 50-50.

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We're going to share everything, expenses and revenues and assets. Although then you

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do want to think about, well, what happens if somebody leaves, dies, gets sick, can't

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participate or whatever. So having those what ifs answered is important. But sometimes it's

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the LLC operating agreement if you're forming an LLC or a more formal joint venture co-production

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agreement. Or sometimes you just bring in on a host, a co-host. In my own show's situation,

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my co-host is, that's her job. She's just co-host, which is saying a lot. But it's my

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show. She's there because I've invited her to come on and we shared things a certain

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way. Again, just having those things in writing in a way that establishes some clarity from

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the get-go.

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It sounds like if you're going to go into this kind of thing, you don't need to think

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of it as a bad thing. It's more of just a protections thing.

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Absolutely. Same thing. When you're joining any kind of a team relationship situation,

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it's good to know what you're getting into. It's good to think about some of those what

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if questions that I was mentioning just so that you aren't one sided later on if something

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changes.

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Yeah. That makes complete sense. I just can't believe that's not even what was in my brain

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whenever we sat down to talk about legalities and podcasting. But here we are. The more

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you know.

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It's why I do what I do, bringing these issues to people's attention. Everybody's talking

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about music, so that's easy. But let's talk about music.

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Yes. Let's talk about music. That's one of my favorite things. I've noticed that there's

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this big myth, and I spoke with you about this before we got on. There's this big myth

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that, oh, I can sample seven seconds. Tell me about that.

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It's what you described. It's a myth. It's understandable that people have these ideas

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about things. Another one is I'm not making any money from it, so it's okay. The rule

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is very basic. It's very simple. If somebody else made it and you didn't buy it from them,

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you shouldn't use it. Copyright comes into existence the moment an author, an artist

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creates something original. Period. You don't have to register anything, file anything,

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pay any money or nothing. You own a copyright from that moment, and that means that the

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copyright owner has the exclusive right to make and distribute copies and display and

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perform the work and make things based on it or incorporating it and those kinds of

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things. So when you make a podcast episode and you use a piece of music that comes from

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somewhere else that you didn't create, that person has the exclusive right. That means

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they can say no or they can charge you money. So that's the basic rule, copyright. There

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is a principle in copyright law because here in the U.S. we have the First Amendment freedom

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of speech. This principle called fair use came up as a way of dealing with this fact

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that on the one hand, the First Amendment says Congress shall make no law abridging

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freedom of speech and of the press, among other things. On the other hand, you have

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this law that says you can't make copies of stuff you find out in the wild. So we have

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an inherent conflict. So in the course of the early part of the 20th century, the judges

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had to deal with this on various cases and they developed this fair use doctrine which

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established a multi-factor balancing test that you have to do every single time to see

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is it fair or isn't it. One of those elements of that test, one of the factors is the amount

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and substantiality of the portion taken relative to the whole. That's where people get this

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idea that a few seconds is okay. And sometimes it is and sometimes it isn't because there's

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three other factors you have to consider. The nature of the original work, the purpose

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and character of the infringing work and the harm to the market or impact on the market

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or value of the original. And that's the big one because the music industry, they're in

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the business of selling licenses to use music. So it's easy for them to point to yes, there's

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a market impact and if everybody starts doing this, this market goes away. This industry

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goes away. So it really comes down to this analysis having to be done on a case by case

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basis. There's no rule of thumb. You say seven seconds, some people refer the musical term,

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they'll say four bars. But I've seen situations where even just three seconds of something

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was too much because the record label or the music publishing company wasn't happy about

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it. And honestly, even if it is a fair use, you're going to spend $100,000 fighting the

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lawsuit to prove it's fair use. Better to pay for the license or choose not to use the

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music.

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Absolutely. Because I don't know about you, but most of these podcasters that I know,

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they don't have $100,000 to fight that.

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I don't have a hundred thousand bucks to throw at a problem like that.

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Yeah, absolutely. So what would you recommend for someone who wants to use music somewhere

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in their podcast? What should they do?

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Well, there's a few options. One is what we call royalty free music. And that does not

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mean it's free of charge. It just means that you pay once and you don't end up paying an

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ongoing fee, which is what we usually think of as a royalty. There are libraries of music

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out there that let you do that. You have to be careful because some of them talk about

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single use licensing and you pay 30 bucks or something and they say, go ahead, use the

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song. The problem that I've seen arise is that the podcaster takes that $35 single use

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license and makes it the intro, opening the intro of their show. And so under the license

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terms, they owe 35 bucks for every episode they put out. And they didn't think that and

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they just write. So again, read the license agreement carefully. If you don't know, ask.

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If you don't understand, ask. Some licenses are much more expansive and you can do that

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or you can buy the enhanced licenses or something. So do your reading. Other great way to do

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it is using the subscription services. There's a few of them out there. I'm not going to

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name names because I don't want to endorse any particular brands. I'm not an affiliate.

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But you can subscribe. And as long as you remain a subscriber, you have access to their

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entire catalog of music. That's a great way to go. If you especially if you want to use

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different music every week for different purposes or create bed music. And it's great. You can

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use it in YouTube and other media as well. You have to let them know where you're going

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to put it. That's a good one. Or you could have a composer or someone create a piece

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of music for you or do it yourself. Write a piece of music. But if you want that opening

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lick to ACDC, Highway to Hell, get out your check. It's not going to be easy or cheap.

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I can imagine. For me personally, for both this podcast and for my own show, Bloggy

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Friends show, I actually commissioned someone to write the music because I just after listening

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to you talk about it at podcast movement, I was like, I'm not taking any chances. I'm

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going to hire someone to make my music. That's a great strategy for just solid business reasons

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also because now you're building a brand that is distinctive and stands apart. So it's not

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just I mean, we've all had that experience of watching a video or listening to something

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and saying, I've heard that piece of music before. In fact, my own show, I use the outro

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of my show is this clarinet music song that actually was licensed through, gosh, I think

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it was Garage Band some time ago. But that same piece of music was used as the ending

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credits music for This Old House on PBS. And I just never really thought about it until

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I, oh yeah, wait, that's not my music. It's their music. That kind of thing. So better

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to have distinctive stuff that's yours so that people hear that music. Oh, that's Ashley's

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show.

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I love that. I love that so much. And you know, what's really cool is, you know, if

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you're, if you're trying to come up with new music and you don't want to pay licensing

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fees or stuff like that, you could just talk to local musicians who are trying to get their

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name out there and maybe like work out some sort of deal with them. But again, like Gordon

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said, get it in writing.

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The truth is, and there's a lot of legal issues that have still been unresolved around this,

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but now we're living in the era of AI. And it is not inconceivable that there will be

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tools out there that can actually I think they're already out there. If you give it

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a set of parameters, it'll give you 30 seconds of music that is, you know, this, this number

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of beats per minute, this kind of musical tone, this kind of vibe. And that may be another

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option for podcasters to start looking at.

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Yeah, I think we're gonna see some interesting things happen in that. Because I've seen some

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articles recently about like music producers and record labels that are scrambling to figure

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out how they can prevent their stuff from being sampled with AI programs.

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And we've even got artists who are now threatening and suing companies because they're making

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music that sounds just like the artist. There was a case this last week with Drake in the

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weekend, a song came out, it was on Spotify and those guys never performed that song,

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never wrote it, never recorded it. But you listen to it, it sure sounds like them.

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That's crazy. I can't even. And I mean, it kind of makes sense though, because like we've

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already got, you know, with your, with Descript, how it can auto-dub your voice in, and we've

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got all those deep fake videos. So we're in wild times.

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I'll tell you that my performance, my non-performance of the Gettysburg Address is brilliant. It

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sounds just like me, but I used one of those tools to create. So it's pretty amazing.

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Strange times, just strange times. Like I was watching TikTok the other day and I was

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watching all these Tom Cruise videos and none of them are Tom Cruise. And I'm like, because

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he even came out on the record. He's like, I do not have a TikTok account, period.

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Oh, wow.

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So it's like, it's insane to, because the guy is very good at like even like making

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the mannerisms and you really think it's Tom Cruise, then you realize it's not. So it's

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very scary times indeed. But also exciting because there's so much that can unfold from

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the technology that's becoming available. But so the other thing that you mentioned

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that I thought was interesting was plagiarism with true crime. Can you tell me a little

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bit about that?

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Well, plagiarism is the copying of the ideas or the facts. You know, facts and ideas are

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not covered or protected under copyright law. So I can tell the story of a historical event

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my way without a problem. But plagiarism is the sort of intellectual dishonesty of using

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someone else's work to tell your story without acknowledging that it's their work. So when

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that true crime podcaster gets all of its information from the newspaper clippings of

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the person who was covering the story for a year while the police hunted for the killer

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or whatever it was, and doesn't acknowledge that they got the data, the information from

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that journalist, that's plagiarism. And sometimes journalists plant little things in there that

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aren't strictly speaking a part, a true part of the story as the caught you red handed

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kind of thing. And that has happened enough times now that true crime podcasters really

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need to understand that it's going to be bad for your reputation. It's going to be bad

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for your audience and your advertisers might run away. I'm aware of one situation where

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the show was accused of plagiarism by a journalist. And, you know, it didn't rise to the level

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of a lawsuit. It was just sort of a public shaming, basically. But then their advertisers

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canceled out on them. And that's when it became a legal issue because now the host of the

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show came to me and said, Hey, my advertisers are breaking their contract with me. Let's

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look at the contract and see if we have any recourse. And the advertisers were relying

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on this provision in the contract that says you promise not to do anything that will bring

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you into disrepute. And so then we had so this podcaster lost a fair chunk of money

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from that particular sponsor. And there wasn't much we could do about it from a legal standpoint.

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We threatened them we raised, you know, rattled sabers and things, but ultimately, probably

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not much to do there.

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Wow. I mean, when it when money's on the line, especially, it's like you better remind your

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P's and Q's, but you made a really good point about your reputations on the line as well.

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So what would you recommend if let's say I want to talk factually about things that are

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going on, whether it's your crime or any subject, what is the best way to go about sharing my

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knowledge that I am learning from other people on my podcast and give proper attribution?

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So those are the things a give proper attribution, get it from multiple sources whenever possible.

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And that's also just a sort of fact checking component of things, because you don't you

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don't want to get it wrong either, you could get in a lot of trouble for defamation libel

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or libel in the case of podcasting, if you tell the facts wrong, and it disparages a

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person's reputation. So multiple sources corroboration, do your homework, do your own journalism

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for to whatever level you can. And give attribution where it's due, you know, the there's there's

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room in everybody for everybody in this boat of success. If you if you use someone else's

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journalistic work, and you just say, Hey, you know, I was reading the article by so

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and so and it said this, this and this and then I went and checked over here. Now you

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sound you're doing the work you're doing a documentary style presentation of information

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and and something yeah, something that takes away from the style of let me tell you a story.

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Kind of thing. But there are there are ways to do it, even if it's just, you know, a footnote

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or an at the end of the you know, acknowledgments or something like that in the credits, there's

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good ways to do it. And I think most of the time they appreciate it, and they're not miffed

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over being referred to. So

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well, one of the things that I've been seeing a lot is people using Reddit as their source.

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And they'll just say, I saw this on Reddit. To me, that's not enough of an attribution.

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What do you think about that? Not only is it not enough of an attribution, it's also

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not reliable. I mean, you know, if you if you cite a fact from Reddit, chances are,

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I can go on Reddit and find two contrary facts to the same point, you know, what's the old

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saying there are lies, damn lies and statistics. That's true as on Reddit as anywhere. And

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I don't think it's about a rely. I mean, there are some subreddits that are better than others

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where the the folks are doing the due diligence, and there's some reliability to it. But if

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you see something on Reddit, and you're going to use it, maybe dig a little deeper and find

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out where'd you get that information? You know, ask the original poster, hey, where'd

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you get that? And

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what? Well, and to me, not only that, it's like they should also include the link of

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the of the thing that they're referencing. For example, the

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Reddit in an article, they should tell you what article and you can then you know, go

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as far close to the primary source as possible. Now, if you can't interview the president,

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well then what what NBC's interview said, and in the quote from them is good, that's

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a that's as close to a primary source as you get. But it doesn't hurt to try to interview

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the person who said it or the person who did it or someone who was there and witnessed

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the events and those kinds of things. Relying on that third hand, fourth hand, it's all

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it's here's in court, we call it hearsay. And it's not admissible in court. And shouldn't

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be admissible in in podcasts either except it's useful if you're establishing the way

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the public reacted or what people thought about a particular thing. But it has its place,

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but it's not front and center most of the time. Well, then one more thing I want to

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talk about then is we've talked about sampling music, we've talked about, you know, that

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you should make sure you get to the primary source as close as you possibly can. But what

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about podcasters who are using clips from other people's podcasts, they're giving attribution,

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but they're giving just like a little clips, and then they're making comments on it. Does

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that fall under fair use or not? So this is a common question if they're if they, excuse

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me, if they are reacting to what they're hearing, if they're sharing an opinion, the criticism,

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the commentary, that's going to answer factor one of the of the four factor analysis I was

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telling you about the purpose and character of the infringing use. So yes, it's technically,

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you know, you're using somebody else's stuff that's copying that violates copyright law

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unless you have this excuse. So yeah, taking a short snippet, doing the reaction. Again,

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if there's no market for the original, those kinds of things, it's it might be fair, I'm

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not going to say probably, but it might be fair use. And it's something you can do the

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analysis, you know, shorter and smaller pieces less substantial, arguably. So I would, I

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would say that's the direction to go. But I know of people on this is a YouTube channel

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where he shows an entire episode of a television program. And and he comments and he stops

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during the show and does he's on screen in a bubble the whole time reacting and those

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kind of things. And YouTube seems to think that's okay. So that's fair use. I'm not sure

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YouTube is the ultimate arbiter of those things. But at least on YouTube, they are and seems

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to be working. So yeah, I don't think that the YouTube's thoughts on things should be

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the end all be all I was just listening to the Colin and Samir show. And they were talking

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about YouTubers that are actually stealing scripts verbatim, and then reading them. And

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it's like, No, that's not okay. It's worse than that. They're not just copying the script.

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They're copying shot for shot the footage and every I mean, they're doing an exact duplicate

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of the original video. Yeah. And I don't know why people like that's okay. Yeah, I don't

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either, especially when it's not even their story. Like, whatever you're talking about,

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Oh, my mom gave me this when I was five years old. No, she did. Right. Right. It's like,

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that's what someone else said. That was their story. Yeah. But I guess we do it all for

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the views, don't we? Whatever it takes to get people liking us. Something like that.

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But it sounds like I mean, everything that we've talked about, we've barely scratched

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the surface of podcast law. So where can people go to get more information about legalities

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and podcasting? Well, you know, the best way to is just Google me. But Gordon firemark.com

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is the website where I sort of use as a hub for all of my I should say for my non law

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practice products and services, I've got forms and templates and courses and, and a free

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podcast release all those things Gordon firemark.com. And if you're more interested in the legal,

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you want to well, you can reach me through the Gordon firemark.com or the podcast lawyer.com

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works and at least are listening to your podcast. Yeah, well, I've got a couple of shows. If

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you don't mind, I'll share about that my my flagship show the one I started 14 years ago,

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entertainment law update.com. It is a monthly roundup of legal news discussion about the

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cases that are coming out of the courts each month in the field of entertainment law, a

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little bit of a high level discussion. My colleague and I are both lawyers and we talk

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about the legal principles, try to make it digestible for non lawyers. But most of our

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audience there is, is other entertainment lawyers and students of the field. But then

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I do another show I do it as a live stream and audio podcast. It's called legit podcast

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pro. And find me on YouTube and Facebook and LinkedIn and Twitter and Twitch and there's

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a couple others I think but as well as on the podcasting platforms. So legit podcast

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pro is the one I make for you folks. Awesome. Well, I will definitely leave all the links

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to all that good stuff in the show notes. But before I let you go, I have to ask you

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the one question I ask everyone before I let them go. Is there anything I didn't ask you,

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you really wish I had? Wow. No, I think you've done a great job with this interview. I mean,

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there's always as you said, there's tons we could talk about. We hit on some of the high

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points and and appreciate your asking the right questions from the get. Yeah, I appreciate

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it too. And I think everything you've shared is really important. And I hope that people

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will take this for what it is, is just a starting point. Like because there is so much that

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you need to know. And it can feel overwhelming at times, but it's better to be safe than

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sorry. Because I'm sorry, but ignorance will not count whenever you get slapped with a

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lawsuit. That is exactly right. I didn't know isn't an excuse. And sometimes it's actually

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evidence of your negligence. Oh, yeah, no, look, there are a few sort of foundations,

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you know, getting these things, the knowledge of the of the issues, getting that business

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structure if you're working with team, getting your intellectual property stuff figured out.

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And you do do those things and build a foundation so that you can stack things on top and keep

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going. That's awesome. Well, thank you so much for Gordon for being here on the show

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today. I love everything you shared. Thank you. It's been great, Ashley. I'm glad to

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have been here. Well, my fellow podcasters, we hope you enjoyed the insights, tips and

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ideas shared in this episode. To learn more about launching and growing your own show,

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head over to rss.com backslash blog. And if you're ready to launch a podcast of your own,

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you can get started for free with your first episode on us. Thanks for tuning in.

