1 00:00:00,000 --> 00:00:08,120 So let's say I'm a brand new podcaster. 2 00:00:08,120 --> 00:00:10,080 I haven't even launched my podcast. 3 00:00:10,080 --> 00:00:11,000 I'm thinking about it. 4 00:00:11,000 --> 00:00:11,920 I'm just getting ready. 5 00:00:12,160 --> 00:00:15,520 So I come to you, I tell you, okay, Lloyd, I really want to start my podcast 6 00:00:15,520 --> 00:00:16,880 and I want to promote it on Tik TOK. 7 00:00:17,080 --> 00:00:18,320 What do I do first? 8 00:00:19,000 --> 00:00:24,480 Um, the first thing I'd say is it absolutely needs to be a video podcast. 9 00:00:24,520 --> 00:00:27,160 Um, if you want to promote it on social, obviously. 10 00:00:27,160 --> 00:00:32,440 Um, and then, um, if you think about creating your podcast as a video first 11 00:00:32,440 --> 00:00:35,120 podcast, I think that's going to give you an advantage. 12 00:00:35,120 --> 00:00:38,560 And so some of the small ways that that may translate is whenever you're 13 00:00:38,560 --> 00:00:42,000 recording your podcast, you'll do everything the exact same, but you'll 14 00:00:42,000 --> 00:00:45,120 want to make sure that you put your phone right next to you and record 15 00:00:45,120 --> 00:00:47,920 yourself via video as you are recording your podcast. 16 00:00:48,120 --> 00:00:51,880 And so finding small ways like that to continue to include video in your 17 00:00:51,880 --> 00:00:56,200 podcast, um, will be an easy way for you to promote your podcast on Tik TOK. 18 00:00:56,200 --> 00:00:59,760 That said, once you have your, your podcast recorded and you have that video 19 00:00:59,760 --> 00:01:03,760 file, you'll want to chop it up into small clips and you'll want the clips to 20 00:01:03,760 --> 00:01:08,440 essentially, um, either you want them to provide context and solve our problems. 21 00:01:08,440 --> 00:01:12,320 In other words, it's like answering a question or you don't want them to have 22 00:01:12,320 --> 00:01:16,680 any context, but you want them to be entertaining, captivating, or something 23 00:01:16,680 --> 00:01:20,680 controversial that captures people's attention on Tik TOK, you have about three 24 00:01:20,680 --> 00:01:24,040 seconds for someone to decide whether they're going to watch your video or not. 25 00:01:24,040 --> 00:01:26,960 And so if they do watch it, it's going to be because it helps them. 26 00:01:26,960 --> 00:01:29,760 Like it actually has information they need or it's entertaining. 27 00:01:30,640 --> 00:01:31,040 Okay. 28 00:01:31,080 --> 00:01:32,200 You said three seconds. 29 00:01:32,240 --> 00:01:33,440 So here's what I need to know. 30 00:01:33,840 --> 00:01:38,200 Do you believe the, um, old adage that, you know, you're, you only get the 31 00:01:38,200 --> 00:01:42,280 one chance to make a first impression or can you bomb terribly and then 32 00:01:42,280 --> 00:01:43,360 come back and try again? 33 00:01:44,280 --> 00:01:47,320 Um, I do not believe that I believe you can bond terribly. 34 00:01:47,520 --> 00:01:49,480 And that's like the beautiful thing about Tik TOK. 35 00:01:49,800 --> 00:01:53,000 You can, and I saw an interesting article that was suggesting that 36 00:01:53,000 --> 00:01:56,840 what if every single day you just posted the same video, because that video, 37 00:01:56,920 --> 00:02:00,160 about 80% of the people that see it are going to be net new. 38 00:02:00,160 --> 00:02:02,720 Those are people that have never seen your content before. 39 00:02:02,880 --> 00:02:06,600 So it actually makes more sense to keep reposting it until it does well, until 40 00:02:06,600 --> 00:02:10,360 Tik TOK finds the appropriate algorithm and sends it in that direction. 41 00:02:10,600 --> 00:02:14,320 Um, and so that said, I look at every day as sort of like a new opportunity. 42 00:02:14,320 --> 00:02:16,680 And so I wake up every day, I say, you know what today, I'm going to put out 43 00:02:16,680 --> 00:02:20,120 one video and if it fails, that's totally okay, because tomorrow is a completely 44 00:02:20,120 --> 00:02:22,920 different audience and same with the next day, I'm going to put out a 45 00:02:22,920 --> 00:02:27,600 new video every day, um, and so the more at bats you have, the, the more you 46 00:02:27,600 --> 00:02:29,360 increase your chances of success. 47 00:02:29,560 --> 00:02:32,720 When I started, I was actually doing like seven videos a day, just because I knew 48 00:02:32,720 --> 00:02:34,360 that was like seven tries per day. 49 00:02:35,200 --> 00:02:35,720 Wow. 50 00:02:35,960 --> 00:02:38,400 So it's a lot of pressure though. 51 00:02:39,000 --> 00:02:40,880 I think it's less pressure. 52 00:02:41,360 --> 00:02:41,680 Really? 53 00:02:41,680 --> 00:02:45,360 Because if you're doing one video, you have the stakes of that video needing 54 00:02:45,360 --> 00:02:48,600 to be really good are a lot higher for you than they are for me. 55 00:02:49,000 --> 00:02:49,240 Okay. 56 00:02:49,240 --> 00:02:53,280 The person who's like, yeah, but I'm scared to go on camera. 57 00:02:53,280 --> 00:02:54,640 That's a great, great point. 58 00:02:54,640 --> 00:02:58,400 I have a friend named Austin Hankiewicz, who's an amazing creator. 59 00:02:58,400 --> 00:03:01,360 I'd say about, um, he's a finance creator and I think he has like 60 00:03:01,360 --> 00:03:03,280 500,000 followers on Tik TOK. 61 00:03:03,280 --> 00:03:08,200 I just, I mean, he does this full time, but I'd say about maybe 80% of his 62 00:03:08,200 --> 00:03:11,640 videos are not on camera and the other 20% are. 63 00:03:11,800 --> 00:03:15,680 And so he does this weird thing where he has his phone pointed on a piece of 64 00:03:15,680 --> 00:03:18,880 paper and he's like writing and talking, but you never see his face. 65 00:03:18,880 --> 00:03:21,600 And they're so engaging, so interesting. 66 00:03:21,760 --> 00:03:25,200 Um, and so I encourage people, you know, don't let that hold you back. 67 00:03:25,200 --> 00:03:28,800 It's more important that you just start because even if you don't show your 68 00:03:28,800 --> 00:03:31,640 face, let's just say for the first six months, that's still six months. 69 00:03:31,640 --> 00:03:34,160 If you getting better as a creator, that's still six months. 70 00:03:34,160 --> 00:03:37,480 If you trying to create an audience and a community, um, this is so many 71 00:03:37,480 --> 00:03:49,240 benefits to starting sooner rather than later.