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So I'm curious as to when Pinterest became your strategy for promoting a podcast.

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Yeah, so it actually goes back to like my VA social media management days.

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That was like one of my focuses as a social media manager was Pinterest because before

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even diving into business as a whole, I had a blog and my blog was like lifestyle blog.

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So I did fashion, beauty, home style stuff, like home living and all that stuff.

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So I used it for that blog and then I saw really good results with it.

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I was getting like, you know, 30 opt-ins a day to my email list for this one freebie

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based on this one pen.

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Obviously, it's evolved a lot since then.

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That was back in like 2015, 2016.

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And I decided like, well, if it works so well with blogging, why not try it for podcasting?

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Because when you are a podcaster, you typically do some sort of blog post on your website,

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but you call it show notes instead of a blog post typically.

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So I started experimenting with that and I just found it to work really well.

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It is a little different because people are accustomed to landing on your website and

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just reading a blog post, but they get that benefit of having the audio there too.

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They can either listen or read.

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So it kind of gives people the best of both worlds.

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And you know, you may convert someone into a listener because of that pen, but even so,

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if you don't, they can at least read it and become a fan of yours and follow you along,

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you know, elsewhere as well.

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Now I know that one of the big things that's happened recently is Pinterest has been making

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a lot of changes to its algorithm and kind of the background like coding and things like

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that.

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So until in 2021, we're starting to refer to it as the dumpster fire known as Pinterest.

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So I'm kind of curious, since that transition began, have you noticed an uptick or how is

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it going in terms of podcasting with Pinterest?

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It's been pretty much the same.

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Like I haven't seen anything down.

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I haven't seen anything like super up.

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But that's kind of social media across the board, really.

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Instagram, so like that, you know, every single social platform seems to have some crappy

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algorithm that either works or doesn't.

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And it's all based on luck all the time.

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But I feel like it's been pretty consistent.

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It's been pretty much the same.

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It hasn't like grown exponentially, but it's been nice to get in front of more eyes and

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more ears, I guess.

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And you know, like I would have never probably had those people find me without Pinterest.

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So it's I think it's still a really good tool.

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You just have to be strategic about it and you can't be doing what worked in 2016 and

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2017 and even 2020 because things have changed since then.

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Now, not to be difficult, but you said you can't be doing the same things.

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What exactly does that mean?

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Does that mean you need to change how you're doing your descriptions, your titles?

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Can you give us a little bit about like what it is you do to use it?

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Yeah, I mean, like they used to like back in the day, you used to be able to have like

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30 different pins leading back to the same post.

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And that all was counted as like different types of pens.

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But now like they're like, don't do that.

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Like, try not to do that.

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They want to see that fresh new content, which is hard because no one is sitting there creating

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daily episodes unless you're like a news outlet.

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And that wouldn't obviously be the best use case for Pinterest because it expires so quickly.

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Pinterest is great for evergreen content still, so you know, like most podcasts, as long as

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it's evergreen, can be a really good fit for Pinterest.

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And you know, you want to you want to create if you're creating weekly episodes, that's

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kind of what most of our clients do.

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You have what, 52 weeks of content, maybe 50 if you take a couple of weeks off for the

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holidays.

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That's 50 pins you can do.

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Sure, you can do multiple pins that lead back to the same thing, but you can even test it,

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like have it lead back to the blog post, maybe have it lead back to like an Instagram post

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or have it lead back to like a freebie or something that's kind of relevant to that

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episode.

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Kind of use it that way so you can still see, you can see what's working.

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So maybe like the one that's leading back to like a freebie that's similar to the episode,

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maybe that converts better.

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Obviously, that's going to be good for you because those people are getting your email

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list.

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All these different marketing channels like Pinterest or social media or anything like

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that.

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The main thing is you want to get people to your website.

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And if you're a business owner, ultimately you're wanting to get them on your email list

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so that you can talk to them more.

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Because if they're just hanging out on your website, you don't really have any other way

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to contact them.