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Okay, so these are the things we want to avoid.

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So the first mistake is lack of commitment.

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So the biggest waste of time and money when it comes to Facebook and Instagram ads is

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people will say, oh, I posted a post here or I put a few dollars to that there.

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I'm going to just try it.

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I'm going to dabble.

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And then they're just like, that didn't really work out or I didn't really see the results

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that I was looking for.

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So I'm just going to move on to something else.

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So when you are serious about growing your platform, growing your show, growing your

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business, growing your brand, then you want to pick a marketing strategy.

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And down the road have several marketing channels that are waiting for you, but that you're

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consistent about.

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Just like when we're starting our show, the people that are like, maybe I'll release an

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episode here.

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Maybe I'll do another one there.

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They're not going to see that grow.

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And the benefits of having a podcast, if they're just dabbling with it.

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So be committed to the process.

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And as I said, you don't have to start off with a lot of money.

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Very small investment will do, especially for the strategy.

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And then of course, you can test other strategies as well to grow your email list or whatever,

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re-target people to your paid products down the road.

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But with this strategy, I would say keep the budget at fairly low, $10 to $20, just test

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it out, but be in it for the long term.

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Another one is that people don't get educated to understand what the options are in the

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ads platform.

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So there are a lot of different options.

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Gosh, Facebook keeps trying to add more options for us.

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We're always finding something new in the ads manager.

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Like, oh, that was there before.

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Anyway, so, but it is important when setting up your campaign that you understand what

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the different options mean and how to set up your campaign in the right way.

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So you've got to have some education under your belt.

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For this strategy, it's going to be very simple.

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I would recommend doing a traffic campaign, but just understand how to put it together

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in the right way.