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So it sounds like it's a really great way to build community with a podcast.

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Yeah, it's an incredibly good way to build community with a podcast.

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And something that we see also is that community is just so sticky as well for podcasters and

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for their fans.

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By the time that you really start creating an environment that's not algorithmically

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driven but is just human driven.

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People really form connections, form enthusiasms.

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We heard some amazing stories of Patreon where somebody has started a community, the community

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has made friends with each other and then they do stuff like buying presents for somebody's

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baby shower or going to somebody's wedding or contributing to major life events.

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And it's not the creator, the podcaster who's coordinating that.

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It's just the fans with each other because they've found something that they all love.

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That's really brought them together and it's had real life impact for all of them.

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So you mean instead of being listener 26479, I'm actually a name.

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Yeah, you're exactly that Ashley.

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You're fully Ashley in that membership.

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And yeah, I think that's really, it's a really good point as well because it's, podcasting

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in particular, as you know, like the magic of it is often that you don't know how many

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other people are listening.

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Like it feels very personal because it's just in your ears, like you're having a conversation

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with your favorite podcaster.

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And what's really special about that membership experience is you're right.

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Like you stop going, you stop being like an anonymous number and you can make friends

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with other people who love the same thing and are really invested in it.

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And also kind of like have a closer relationship with the creator and the podcaster, which

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is really cool.

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Now, I kind of want to talk a little bit about Patreon itself.

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You had mentioned, you know, it can be patreon.com backslash the name of your podcast.

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So when you get an account with Patreon, you can create a handle that matches your brand.

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Yeah, exactly.

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So I'm very customizable and getting even more customizable, but we want membership

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spaces to really feel like they're part of the culture of a show, the culture of a creator,

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the culture of a podcaster and their fans.

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So yeah, you can customize your URL so that it's very kind of ownable, very branded, very

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memorable as well.

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So that when you're saying on your podcast, you can go to patreon.com forward slash RSS.

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Everybody is like, oh, great.

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I know that you can put your link in your bio, of course, and put it in the show description.

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But being able to say it out loud, being able to say something that's very on brand for

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you is exactly what you can do on Patreon.

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And you can also customize the banner image, the tier names, the tier images, the profile

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pictures, you can have video introducing what it's all about.

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So many different tools to really make sure that it reflects who you are and what you

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do.

