So do you have any other tips that you would suggest to Patreon users
to earn more money on their pages?
Yeah, that's a really great, really great question.
So, yeah, I had a great session with our finance at Patreon,
and he was doing some office hours and he was talking about a consulting framework,
where if as a consultant, you go into a company, you ask two questions.
Is this company making money?
How's it losing money?
So in terms of growing a Patreon, I think it's really smart,
what casters think about the top of their funnel, like how are they bringing people
into the membership and then the bottom of the funnel, like how am I retaining
people within that membership?
So it's not, you know, you've built this bucket, let's make sure it's not leaking
and let's make sure there's good stuff coming in the top.
So first bit, in terms of growing the membership, there's some tactics,
data back tactics that we see working consistently well for pod casters
and their memberships in terms of growing them.
First, let's start with a principle.
Make your membership part of the culture of your show.
By that, what I mean is that it's something that you always have something
interesting to say about, that your fans know is a place that they go for exclusive
content where you're even cheeky and say something like, you know what, I think
we're going to have to save this for the Patreon because this is going to be a bit
too spicy for the real world.
Or as you were saying, like, this has been such a great conversation.
And as you all know, we're going to have 20 minutes more with this guest on the
Patreon where you can also get access to other really cool benefits like early
access or patron on the merch or a patron on the Discord.
But make it part of the culture of your show so that it feels very organic
when you're talking about it.
And that's a really good principle for building the Patreon as well.
Look at it and go, I'm proud of this.
It's just something I'm going to be able to integrate.
Is it fun?
Does it fit my culture?
Is it going to fit me?
Is it going to fit my guests and my fans?
But yeah, make it part of the culture of your show so it doesn't stand out
like it's an advert.
So yeah, make it part of the culture.
That's a principle.
In terms of actual growth tactics, we've got some really good research on the
best ways that creators, podcasters in particular, grow on the platform.
So these tips are actually specific to podcasters.
I'm going to refer to them in kind of like cute little pet names for tactics.
The first one is the teaser tactic.
And that's what we've just kind of talked about in terms of putting a little
free taste out in the market.
It's the pie shop.
It's standing at the front and saying, do you have a free sample of my bonus
episode that you get on my Patreon?
And then when you've shared 5% of it, say, Hey, if you want to hear the rest
of this, go to patreon.com forward slash your podcast name, where you can get
access to that right now.
That is by far and away the tactic I've seen work most consistently for podcasters
in terms of growing their memberships.
I think it's largely because you have access to an RSS beat, but this isn't
just me kind of like blowing smoke here, but you know, if you're publishing
things in other environments, which are algorithmically driven, a percentage of
your fans will see that, but not all of them.
Whereas if you built your podcast, following up around an RSS feed around
people who are subscribed to you on Spotify or Apple or wherever it might be.
By dropping a teaser into your, into your feed, people are going to see that.
And they are going to hear that.
That's tip number one, teaser tactic.
Tip number two for podcasters is doing a part one and a part two.
What I mean by that is that you share the whole of your part one.
On your RSS feed.
This is something that I'm true crime obsessed do really well.
They do the first part of the two part show.
And at the end of part one, they say, you're going to be able to hear the rest of this
story in a week's time here on the feed.
Unless you want to hear it right now, in which case you can go to our Patreon or
you can get access to part two right now, along with a bunch of other really cool
bits of content and benefits.
So that's a really strong way again, of kind of giving people a taste of what they
might be able to get when they get on side, the get inside the Patreon.
So that's that's tip number two is the teaser is the part two tactic.
So we've got the teaser tactic and the part two tactic.
Third tip is one that you've mentioned already, actually the extended episode.
Essentially, this is something that podcasters video podcasters called the
yards do really well.
So the yard have their podcasts.
And YouTube is one of the main places that they find their audience and they do
about 60 minutes that goes out for free.
And then they do a bit of click bait.
They say like, hey, wasn't there that story you were going to tell us about your
mom embarrassing you at your birthday party when you're five years old?
And the person will be like, yeah, I mean, I'm going to tell that story, but I'm
not going to tell it on YouTube on a time, patient.
And they go and tell the rest of the story.
They do another extended party episode.
So for 30 minutes over there.