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So do you have any other tips that you would suggest to Patreon users

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to earn more money on their pages?

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Yeah, that's a really great, really great question.

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So, yeah, I had a great session with our finance at Patreon,

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and he was doing some office hours and he was talking about a consulting framework,

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where if as a consultant, you go into a company, you ask two questions.

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Is this company making money?

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How's it losing money?

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So in terms of growing a Patreon, I think it's really smart,

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what casters think about the top of their funnel, like how are they bringing people

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into the membership and then the bottom of the funnel, like how am I retaining

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people within that membership?

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So it's not, you know, you've built this bucket, let's make sure it's not leaking

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and let's make sure there's good stuff coming in the top.

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So first bit, in terms of growing the membership, there's some tactics,

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data back tactics that we see working consistently well for pod casters

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and their memberships in terms of growing them.

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First, let's start with a principle.

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Make your membership part of the culture of your show.

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By that, what I mean is that it's something that you always have something

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interesting to say about, that your fans know is a place that they go for exclusive

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content where you're even cheeky and say something like, you know what, I think

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we're going to have to save this for the Patreon because this is going to be a bit

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too spicy for the real world.

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Or as you were saying, like, this has been such a great conversation.

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And as you all know, we're going to have 20 minutes more with this guest on the

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Patreon where you can also get access to other really cool benefits like early

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access or patron on the merch or a patron on the Discord.

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But make it part of the culture of your show so that it feels very organic

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when you're talking about it.

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And that's a really good principle for building the Patreon as well.

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Look at it and go, I'm proud of this.

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It's just something I'm going to be able to integrate.

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Is it fun?

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Does it fit my culture?

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Is it going to fit me?

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Is it going to fit my guests and my fans?

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But yeah, make it part of the culture of your show so it doesn't stand out

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like it's an advert.

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So yeah, make it part of the culture.

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That's a principle.

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In terms of actual growth tactics, we've got some really good research on the

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best ways that creators, podcasters in particular, grow on the platform.

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So these tips are actually specific to podcasters.

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I'm going to refer to them in kind of like cute little pet names for tactics.

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The first one is the teaser tactic.

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And that's what we've just kind of talked about in terms of putting a little

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free taste out in the market.

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It's the pie shop.

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It's standing at the front and saying, do you have a free sample of my bonus

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episode that you get on my Patreon?

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And then when you've shared 5% of it, say, Hey, if you want to hear the rest

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of this, go to patreon.com forward slash your podcast name, where you can get

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access to that right now.

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That is by far and away the tactic I've seen work most consistently for podcasters

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in terms of growing their memberships.

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I think it's largely because you have access to an RSS beat, but this isn't

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just me kind of like blowing smoke here, but you know, if you're publishing

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things in other environments, which are algorithmically driven, a percentage of

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your fans will see that, but not all of them.

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Whereas if you built your podcast, following up around an RSS feed around

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people who are subscribed to you on Spotify or Apple or wherever it might be.

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By dropping a teaser into your, into your feed, people are going to see that.

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And they are going to hear that.

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That's tip number one, teaser tactic.

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Tip number two for podcasters is doing a part one and a part two.

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What I mean by that is that you share the whole of your part one.

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On your RSS feed.

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This is something that I'm true crime obsessed do really well.

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They do the first part of the two part show.

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And at the end of part one, they say, you're going to be able to hear the rest of this

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story in a week's time here on the feed.

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Unless you want to hear it right now, in which case you can go to our Patreon or

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you can get access to part two right now, along with a bunch of other really cool

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bits of content and benefits.

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So that's a really strong way again, of kind of giving people a taste of what they

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might be able to get when they get on side, the get inside the Patreon.

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So that's that's tip number two is the teaser is the part two tactic.

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So we've got the teaser tactic and the part two tactic.

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Third tip is one that you've mentioned already, actually the extended episode.

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Essentially, this is something that podcasters video podcasters called the

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yards do really well.

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So the yard have their podcasts.

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And YouTube is one of the main places that they find their audience and they do

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about 60 minutes that goes out for free.

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And then they do a bit of click bait.

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They say like, hey, wasn't there that story you were going to tell us about your

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mom embarrassing you at your birthday party when you're five years old?

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And the person will be like, yeah, I mean, I'm going to tell that story, but I'm

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not going to tell it on YouTube on a time, patient.

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And they go and tell the rest of the story.

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They do another extended party episode.

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So for 30 minutes over there.