So, whoa, wait a minute.
We got to back up for a second.
So you don't even have to have any listeners to have a following on Patreon?
That's a great clarifying question.
So the thing I was saying is that you could launch a membership at whatever stage of your
podcasting journey you're on.
The thing that's different between starting a membership and building kind of like ad
based revenue is that say like, say you've got a thousand listeners and 10% of them visit
your Patreon page and 10% of those visitors actually become patrons.
And let's say that they become patrons at the $5 level.
That if my maths isn't awful is about 50 bucks worth of repeating recurring predictable revenue
that's coming into your show.
Now in order to build any form of like ad based revenue, you have to build your listenership
into like thousands of thousands of like 10, 20, 50,000, 100,000, whatever it might be.
Whereas membership is something that you can get going with a very early stage of your
podcast long.
And in fact, we work with some creators who launched their podcast without any form of
ambition to bring in advertisers where the membership is really the entire driving force
behind it.
So to give an example there, I was a big podcaster, but Stacey Schroeder decided to launch a podcast
called The Good, The Bad, and The Baby and was documenting her journey as a mother.
And when she launched her podcast, she was doing it entirely within Patreon.
So she told people about it on her social media, but then the podcast entirely lived
within Patreon for her fans, for the people who were becoming members.