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So, whoa, wait a minute.

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We got to back up for a second.

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So you don't even have to have any listeners to have a following on Patreon?

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That's a great clarifying question.

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So the thing I was saying is that you could launch a membership at whatever stage of your

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podcasting journey you're on.

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The thing that's different between starting a membership and building kind of like ad

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based revenue is that say like, say you've got a thousand listeners and 10% of them visit

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your Patreon page and 10% of those visitors actually become patrons.

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And let's say that they become patrons at the $5 level.

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That if my maths isn't awful is about 50 bucks worth of repeating recurring predictable revenue

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that's coming into your show.

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Now in order to build any form of like ad based revenue, you have to build your listenership

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into like thousands of thousands of like 10, 20, 50,000, 100,000, whatever it might be.

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Whereas membership is something that you can get going with a very early stage of your

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podcast long.

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And in fact, we work with some creators who launched their podcast without any form of

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ambition to bring in advertisers where the membership is really the entire driving force

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behind it.

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So to give an example there, I was a big podcaster, but Stacey Schroeder decided to launch a podcast

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called The Good, The Bad, and The Baby and was documenting her journey as a mother.

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And when she launched her podcast, she was doing it entirely within Patreon.

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So she told people about it on her social media, but then the podcast entirely lived

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within Patreon for her fans, for the people who were becoming members.