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So what do you think about people saying, oh, it's too late, I shouldn't start a podcast,

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I've already missed the boat?

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Well, you kind of answered part of that, right?

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I mean, look at other media, right?

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Look at blogs, you know, look at social media accounts, that sort of thing.

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I mean, there are just millions and millions of YouTube channels, right?

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So podcasts are a lot less crowded, and I'd say even that 3 million number is really high.

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If you look at the number of active podcasts that are published in the last month, it's

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probably, it's in the hundreds of thousands, not the millions, right?

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So the number is much smaller.

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Now what is a challenge for people is that discoverability takes time in podcasting.

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Whereas you might write a blog post and maybe it gets bumped up on Reddit, or Google really

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likes what you have to say and a lot of people are searching for it, you can all of a sudden

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get a lot of traffic.

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Searching is a more intimate medium, right?

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You're asking for someone to listen for 30, 40, 50 minutes, and they're not just going

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to find you through Google and some of these other search engines, mediums, media, that

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sort of thing.

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And so it can take time.

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And so I tell people that I don't think it's over saturated, but you do need to come in

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with the right expectations and the right goals as a podcaster.

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And so a lot of people start a podcast thinking they're going to be the next Joe Rogan, they're

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going to sell all these ads, that sort of thing.

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And the odds of that happening, I think, are very slim.

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In fact, I think selling ads is probably the least likely to succeed reason to start a

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podcast, right?

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I think there are other benefits to it that you should consider.

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So for example, I know Josh Elitch has a podcast, right?

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And each of those podcast interviews, he has an opportunity to talk to someone who will

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also learn about him and become part of his network.

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And shoot, maybe they'll become a client some other day, someday.

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But they might also say when they're talking to someone else who's like, hey, I'm trying

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to find someone to help me grow my business and make me into a thought leader.

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I might say, oh, well, what about Josh?

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Right?

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You know, you should talk to this guy, Josh, that I know.

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So that's a benefit.

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Of course, everyone listening to your show, you're reinforcing your brand here, the RSS.com

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brand.

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In your case, having people on and educating them about how to get the most out of their

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podcast, hopefully keeps them podcasting, right?

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And so that helps them remain a customer for you, right?

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So you're not necessarily getting, maybe you're getting some new customers who listen to this

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podcast, but you're also retaining your existing customers by giving them good content and

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value add, if you will.

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You know, I often tell people that are podcasting companies like yours, like, hey, why don't

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we do something where I help your people get guests for their shows because then it's easier

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for them to keep podcasting, right?

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And so some of these relationships you make from these interviews can be really valuable

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as well.