1 00:00:00,000 --> 00:00:19,380 Hey everyone, Ashley here with RSS.com. In today's episode, we're chatting with Lloyd 2 00:00:19,380 --> 00:00:24,600 George all about how to use TikTok to promote your podcast. Enjoy the show. 3 00:00:24,600 --> 00:00:29,220 Cool. Lloyd, welcome to the show. I'm so excited you could be here with us today. Can you do 4 00:00:29,220 --> 00:00:32,920 us a favor and tell us what it is you do? Absolutely. Thanks for having me, Ashley, 5 00:00:32,920 --> 00:00:37,760 huge fan of the show. So my name is Lloyd and I create content for people helping them 6 00:00:37,760 --> 00:00:43,240 start their first podcast. Well, that is a short and sweet description. 7 00:00:43,240 --> 00:00:46,960 I think that might be the shortest description we've heard. That's kind of awesome. Now, 8 00:00:46,960 --> 00:00:53,360 when did podcasting come into what it is you do? Yeah, absolutely. So I started listening 9 00:00:53,360 --> 00:01:00,720 and consuming podcasts in 2015. I was working at a dead end job and I'd listen to podcasts 10 00:01:00,720 --> 00:01:07,160 to make the time go by. 2018 is when I decided, you know what, I could probably start my own 11 00:01:07,160 --> 00:01:13,280 podcast. I could transition from being a consumer to a creator. And so 2018 is when I decided 12 00:01:13,280 --> 00:01:19,020 to start my first podcast. And 2021 was when I decided that, you know what, podcasting 13 00:01:19,020 --> 00:01:24,320 has changed my life in so many ways and I want as many people as possible to experience 14 00:01:24,320 --> 00:01:28,720 this. And so I started being an advocate for the podcast community and encouraging as many 15 00:01:28,720 --> 00:01:34,040 people as possible to start their podcast. Wow. So are you still stuck in that dead end 16 00:01:34,040 --> 00:01:38,520 job or are you just doing podcasting full time? I am a freelancer now. So I'd say about 17 00:01:38,520 --> 00:01:43,600 50% of my time is like podcasting content, working with brands. And then the other 50% 18 00:01:43,600 --> 00:01:48,240 is just sort of like part-time project management. That's fantastic. Now, one of the things that 19 00:01:48,240 --> 00:01:53,620 actually kind of drew you into my radar is I was working on a post for Medium basically 20 00:01:53,620 --> 00:01:57,500 talking about different ways to promote a podcast and you were one of the very few people 21 00:01:57,500 --> 00:02:02,980 that actually recommended TikTok. So I'm very curious as to when you started using TikTok 22 00:02:02,980 --> 00:02:08,640 to promote podcasts. Yeah, I'm probably one of the few people that is very spoiled because 23 00:02:08,640 --> 00:02:16,480 I started using TikTok in December of 2021. And my first post got like 1200 views and 24 00:02:16,480 --> 00:02:21,320 I was just like, oh my gosh, this is like a post about nothing and 1200 people saw it. 25 00:02:21,320 --> 00:02:26,120 That's like amazing. I did not know that that was not normal. That was just that post has 26 00:02:26,120 --> 00:02:32,540 happened to do exceptionally well. On average, a post will get between like 200 and 300 views, 27 00:02:32,540 --> 00:02:36,880 but that was just the spark I needed to know like, oh my gosh, this is possible. Literally 28 00:02:36,880 --> 00:02:40,320 about three or four months later, I had a post go viral and do over a hundred thousand 29 00:02:40,320 --> 00:02:44,960 views. And so it's just been a great platform and a great way for people to discover me. 30 00:02:44,960 --> 00:02:53,880 Are you on TikTok as well? I dabble. I dabble. Mostly right now I just like a lot of videos, 31 00:02:53,880 --> 00:02:59,040 but I mean for the RSS for our platform, we actually do have a TikTok account and we have 32 00:02:59,040 --> 00:03:06,000 loaded a couple of videos, but in terms of my personal stuff, I'm still a lurker. Yeah, 33 00:03:06,000 --> 00:03:12,160 that's phase one. Yeah. So now whenever you started using TikTok, did you intend to use 34 00:03:12,160 --> 00:03:16,880 it for podcasting or you just started using it? No, I just started using it. And you know 35 00:03:16,880 --> 00:03:20,840 what? I hope in the future that those two sort of merge, right? I think as creators 36 00:03:20,840 --> 00:03:25,280 and podcasters, we sort of look at it like, Hey, this is my podcast, TikTok, and this 37 00:03:25,280 --> 00:03:30,080 is my personal TikTok. This is my podcast, Instagram, my personal Instagram. And I think 38 00:03:30,080 --> 00:03:33,920 in the future, those will probably just become one thing, right? This is my page and I post 39 00:03:33,920 --> 00:03:39,320 about both things. And so with TikTok specifically, I just started creating content specifically 40 00:03:39,320 --> 00:03:43,440 for me with some of the things that I was interested in. And whenever I was featured 41 00:03:43,440 --> 00:03:47,520 on other people's podcasts or whenever I did do my own podcast, I'd also share it on my 42 00:03:47,520 --> 00:03:52,320 platform. And so people sort of got to see different sides of me. And I think in some 43 00:03:52,320 --> 00:03:57,240 ways it was almost like unveiling the curtain to certain users because they may only know 44 00:03:57,240 --> 00:04:02,520 me for tech content. And then to see this guy talking about podcast content and microphones 45 00:04:02,520 --> 00:04:07,200 was also intriguing just to see somebody in a different light. And so for me, I just started 46 00:04:07,200 --> 00:04:11,160 with my personal account. And what I love about TikTok is it's very easy just to start 47 00:04:11,160 --> 00:04:15,040 small, right? Like you don't have to plan, you don't need a great camera, you don't need 48 00:04:15,040 --> 00:04:19,040 a mic, you can just pull out your phone, make a video in 10 seconds and publish it. And 49 00:04:19,040 --> 00:04:20,040 you know, that's acceptable. 50 00:04:20,040 --> 00:04:25,400 Okay. So you said you don't really have a plan. So how do you, how do you decide what's 51 00:04:25,400 --> 00:04:27,400 going to go on the platform? 52 00:04:27,400 --> 00:04:32,960 Um, I, I personally, I wake up every day and my goal every single day is just how can I 53 00:04:32,960 --> 00:04:37,640 publish the best possible video today? That, that is the only thing I think about for that 54 00:04:37,640 --> 00:04:44,120 specific day. Um, and the best video to me isn't necessarily the most high quality video. 55 00:04:44,120 --> 00:04:48,800 Sometimes it's just, you know, my best performing video ever is a video where I was in the car, 56 00:04:48,800 --> 00:04:52,320 I was kind of sick and I was just like, you know what, like, I don't feel like doing this 57 00:04:52,320 --> 00:04:56,280 today. I'm just going to pull out my phone and just do it to say I did it. And that video 58 00:04:56,280 --> 00:05:00,880 ended up going viral. And so I think that level of authenticity, authenticity is what 59 00:05:00,880 --> 00:05:05,400 people are searching for, which makes this whole idea of not having a plan and just pulling 60 00:05:05,400 --> 00:05:09,000 out your phone, saying whatever is on your mind at that specific time. I think that's 61 00:05:09,000 --> 00:05:13,440 why posts like that do really well. And just to make a broader point, I think when you 62 00:05:13,440 --> 00:05:18,400 look at, there's a new social media platform called Be Real. Um, and the idea here is just 63 00:05:18,400 --> 00:05:22,720 that, um, at a random point in the day, you'll get a notification saying, Hey, it's time 64 00:05:22,720 --> 00:05:26,760 for you to be real. And at that specific moment, you have two minutes to pull out your phone 65 00:05:26,760 --> 00:05:31,040 and take a picture of whatever is happening around you. And, um, you know, in, I think 66 00:05:31,040 --> 00:05:36,120 maybe September and October, it was the most downloaded app in the Apple app store. And 67 00:05:36,120 --> 00:05:40,660 so I think people want that level of authenticity. They don't want something that seems over 68 00:05:40,660 --> 00:05:44,680 engineered. They want to know, you know, don't give it to me, filter, just give me the raw 69 00:05:44,680 --> 00:05:47,000 and authentic version of you. 70 00:05:47,000 --> 00:05:51,280 You know, it's interesting you say that because, um, I follow, uh, Rachel Peterson, uh, she's, 71 00:05:51,280 --> 00:05:54,880 she's pretty big on tech talk. And she said that, you know, like, I think it was hers. 72 00:05:54,880 --> 00:05:58,120 She said that, um, some of the videos that she's done where she like puts on a full beat 73 00:05:58,120 --> 00:06:01,560 of makeup and she's got like the whole background and the whole plan, the whole script, all 74 00:06:01,560 --> 00:06:06,200 the things we'll get like no views. And then she'll just take out her phone and just say 75 00:06:06,200 --> 00:06:09,480 something off the cuff and it gets like a million views. 76 00:06:09,480 --> 00:06:11,680 It's so bizarre, isn't it? 77 00:06:11,680 --> 00:06:17,600 And it's not fair. So you mean we can't be these scripted people anymore? 78 00:06:17,600 --> 00:06:22,080 Right, right. Exactly. Exactly. Do you, do you feel like people are the same way with 79 00:06:22,080 --> 00:06:26,400 their podcasts that we, we feel like we have to like dress ourselves up because we're like 80 00:06:26,400 --> 00:06:27,400 podcasting now? 81 00:06:27,400 --> 00:06:32,600 Honestly, I do because like there's a, there's a joke that someone was telling me recently 82 00:06:32,600 --> 00:06:37,040 that they have to get out of podcaster voice because if they like, you know, they were 83 00:06:37,040 --> 00:06:42,000 putting their son to bed one night and he's like, I couldn't get out of podcaster voice. 84 00:06:42,000 --> 00:06:45,760 And my son looked at me and was like, could you quit reading the book like that dad? And 85 00:06:45,760 --> 00:06:51,320 I was just like, that's hysterical because you don't think of these things. 86 00:06:51,320 --> 00:06:54,680 That is so, that's a great analogy. I love that. That's so true. 87 00:06:54,680 --> 00:06:58,480 And I bet we do it all the time and don't even realize it. Cause I know I do. I definitely 88 00:06:58,480 --> 00:07:03,520 do. Like I'll be on the phone and my voice like goes up a couple octaves and I start 89 00:07:03,520 --> 00:07:08,560 projecting. And my husband will just be like, can you just talk like a normal person, please? 90 00:07:08,560 --> 00:07:11,680 Like, I don't even know what that is anymore. 91 00:07:11,680 --> 00:07:18,120 Right. Exactly. I live in the digital world. Yeah. Yeah. 100%. I agree. And I, I, that's 92 00:07:18,120 --> 00:07:22,520 something I'm hoping to get better at in, in 2023, this idea that I think the more authentic 93 00:07:22,520 --> 00:07:26,720 you are, I think the more you'll find sort of like your true fans, you're the two people 94 00:07:26,720 --> 00:07:29,560 that actually love what you do and what you put out. 95 00:07:29,560 --> 00:07:33,560 Yeah. I'm trying to find my way into that myself. I was actually just talking to Jenny 96 00:07:33,560 --> 00:07:38,880 Senescent. We were discussing podcasting and Pinterest and she was basically saying, you 97 00:07:38,880 --> 00:07:42,160 know, something similar to what you just said about how instead of having two different 98 00:07:42,160 --> 00:07:46,840 Pinterest accounts, you should have one that has the many facets of your brand because 99 00:07:46,840 --> 00:07:50,640 let's face it, let's face it, each, each one of us, we are our own brand at this point. 100 00:07:50,640 --> 00:07:54,440 And so if we're trying to promote multiple things, we might as well just have one place 101 00:07:54,440 --> 00:07:55,920 we do it all. 102 00:07:55,920 --> 00:08:01,240 Yep. Absolutely. 100%. And it's so funny that you say that because I think that I, 103 00:08:01,240 --> 00:08:07,360 I agree and I believe that, um, methodology, but I feel like TikTok makes it very hard 104 00:08:07,360 --> 00:08:12,480 to do that. So I have three separate TikToks that all perform very well, but that's also 105 00:08:12,480 --> 00:08:16,720 because they're all for very specific things. Um, and I don't know that the rest of the 106 00:08:16,720 --> 00:08:21,440 world operates that way that I think people want just one person that embodies everything. 107 00:08:21,440 --> 00:08:24,920 Um, so it's, it's something I'm trying to maneuver and navigate as well. 108 00:08:24,920 --> 00:08:28,400 Okay. Well, since you said that I gotta, I gotta bring it back to what we're talking 109 00:08:28,400 --> 00:08:32,560 about here today. So is one of the TikToks specifically for your podcast? 110 00:08:32,560 --> 00:08:39,200 Um, it's not one of the TikToks is specifically for podcasting, which is very niche in itself. 111 00:08:39,200 --> 00:08:43,800 Um, and so all of the content that goes on that page is specific to podcasting. One day 112 00:08:43,800 --> 00:08:48,680 it may just be like, Hey, here's how I manage my schedule so that I can podcast, which is 113 00:08:48,680 --> 00:08:53,040 not necessarily, you know, on the surface podcast related, but in theory it's the same 114 00:08:53,040 --> 00:08:58,240 sort of concept. And another one of the TikToks is just for like project management, where 115 00:08:58,240 --> 00:09:02,760 I talk about ways I got into sort of like my day job and how I was able to build a career 116 00:09:02,760 --> 00:09:05,960 without a college degree, which is an entirely different audience. 117 00:09:05,960 --> 00:09:11,800 Yeah, that is it. That really is totally different hashtags and everything. Well, so when you're, 118 00:09:11,800 --> 00:09:16,080 when you're working with people or with what you've seen in the industry of podcasting, 119 00:09:16,080 --> 00:09:22,440 what do you see is happening with TikTok? What makes it a good way to promote a podcast? 120 00:09:22,440 --> 00:09:26,960 That's such a great, great question. And I think part of the reason we are all on social 121 00:09:26,960 --> 00:09:32,160 media is because we all want to be discovered by new people at the core foundation. That 122 00:09:32,160 --> 00:09:36,680 is, that is what we want. And the platforms that can do that really well tend to excel 123 00:09:36,680 --> 00:09:40,200 and the platforms that are still trying to figure it out, um, like Instagram tend to 124 00:09:40,200 --> 00:09:45,720 have a harder time. And so with TikTok, I think the algorithm is so good that it is 125 00:09:45,720 --> 00:09:50,440 able to take content, put it out to people that don't know you in hopes that they will 126 00:09:50,440 --> 00:09:54,920 like your content, follow you and build a deeper relationship with you. And so I don't 127 00:09:54,920 --> 00:10:00,160 know that I've seen any other platform that's able to do that as well as TikTok. Um, you 128 00:10:00,160 --> 00:10:06,680 know, some of the clips I post on, you know, I made a joke where I made this, uh, meme 129 00:10:06,680 --> 00:10:11,440 sort of saying like, Hey, my wife was laughing at me because as a podcaster, I emailed Barack 130 00:10:11,440 --> 00:10:15,800 Obama asking him to be on my podcast. And I just happened to put that video out and 131 00:10:15,800 --> 00:10:21,760 it just performed so well. And, and so just to see like the reach that, uh, TikTok was 132 00:10:21,760 --> 00:10:25,840 able to give me and the amount of people that didn't know me that were now able to be exposed 133 00:10:25,840 --> 00:10:31,080 to my content. Um, that's such a tremendous benefit. And because we don't have any search 134 00:10:31,080 --> 00:10:36,280 or discoverability within the podcast sector, I think we're leaning on platforms like TikTok 135 00:10:36,280 --> 00:10:41,920 or YouTube to show our content to new people. Yeah, absolutely. Well, how do you think that 136 00:10:41,920 --> 00:10:45,720 in terms of like downloads, cause we're all after downloads, right? How do you, how do 137 00:10:45,720 --> 00:10:50,440 you think it's helping people to, once they are discovered, get more downloads for their 138 00:10:50,440 --> 00:10:55,680 podcasts? All right. So like I, before I answer that question, I just want to take a step 139 00:10:55,680 --> 00:11:01,840 back and say a very controversial statement. I think that, you know, in the future, I don't 140 00:11:01,840 --> 00:11:07,400 know that downloads will be our, our be all. Um, and right now I think they are right. 141 00:11:07,400 --> 00:11:12,400 Like RSS downloads. Um, I think next year there's a chance that we may be saying like, 142 00:11:12,400 --> 00:11:16,600 Hey, what are your RSS downloads? What are your YouTube numbers and what are your TikTok 143 00:11:16,600 --> 00:11:20,440 numbers? That's how I want to determine if I want to sponsor your podcast versus right 144 00:11:20,440 --> 00:11:25,200 now where I feel like it's just RSS downloads. Um, and so that is sort of like the broken 145 00:11:25,200 --> 00:11:31,680 link right now. If a post goes viral on TikTok, a podcast clip that doesn't necessarily guarantee 146 00:11:31,680 --> 00:11:37,040 that, that virality will transfer into podcast downloads. And we're trying to make that 147 00:11:37,040 --> 00:11:41,240 a little more seamless and we've gotten a lot better, but right now that connection 148 00:11:41,240 --> 00:11:46,780 is a bit weak. There still is a core, a correlation, you know, like if something goes viral on 149 00:11:46,780 --> 00:11:50,440 TikTok, I can normally see my podcast numbers are a bit higher, but it's certainly not one 150 00:11:50,440 --> 00:11:58,400 to one. Wow. That's a, that's a lot to digest. It was a loaded question. Yeah, it was, but 151 00:11:58,400 --> 00:12:01,960 it's kind of good because I mean, you know, if you're seeing these things happen in the 152 00:12:01,960 --> 00:12:05,840 industry already, then there's a chance that it could be going that way. So I think there's 153 00:12:05,840 --> 00:12:09,520 something to be said about, you know, you can't just rely. And that's another thing 154 00:12:09,520 --> 00:12:13,240 I was talking about with Jenny earlier is you can't just rely on one platform. I mean, 155 00:12:13,240 --> 00:12:17,080 yes, you want your podcast to perform well and things like that. But if you're trying 156 00:12:17,080 --> 00:12:22,040 to get a message out there, you can't rely on anything as just your, your singular, this 157 00:12:22,040 --> 00:12:26,480 is how I'm going to get my comment out there for the world to hear. Yeah. And Ashley, you 158 00:12:26,480 --> 00:12:31,520 know, I want to ask you what you think about this. Do you, do you feel like video will 159 00:12:31,520 --> 00:12:35,640 have a place in RSS? Like, do you feel like in the same way that someone can watch a YouTube 160 00:12:35,640 --> 00:12:40,520 video and get one view that will somehow figure out a way to count those towards like RSS 161 00:12:40,520 --> 00:12:44,960 numbers, even if it's like two to one or something? I can't speak for the company on that, but 162 00:12:44,960 --> 00:12:49,680 I personally, I think it, I think it might come that way. I don't know. I know that a 163 00:12:49,680 --> 00:12:55,360 lot more podcast hosting companies, they're starting to implement video into their, like 164 00:12:55,360 --> 00:13:00,920 their overall plan. I know that, you know, YouTube just released an awesome guide to 165 00:13:00,920 --> 00:13:06,400 how to podcast on YouTube and things like that. So it's very clear that video is becoming 166 00:13:06,400 --> 00:13:12,200 the thing. Like, you know, if content is, is king, then clearly video content is, is 167 00:13:12,200 --> 00:13:16,560 kind of like the, the, the thing that's going to take over the throne, if you will. So I 168 00:13:16,560 --> 00:13:20,160 think that there's something to be said about if you're, if you're trying to make success 169 00:13:20,160 --> 00:13:24,640 in the world of podcasting, you have to be a multifaceted content creator. You can't 170 00:13:24,640 --> 00:13:29,200 just rely on sitting behind the microphone anymore, which, which is terrible and awesome 171 00:13:29,200 --> 00:13:32,720 all at the same time, because you know, you do have your people that are in their basements, 172 00:13:32,720 --> 00:13:36,760 just, you know, recording into a microphone and they don't want to be on camera. But I 173 00:13:36,760 --> 00:13:40,920 think that what we're going to start to see is that the people who are, who are willing 174 00:13:40,920 --> 00:13:45,840 to, to do multiple types of content are going to be the ones that are going to shine. 175 00:13:45,840 --> 00:13:50,000 Yeah, absolutely. That's a great point. And I think to that point, I think all of us as 176 00:13:50,000 --> 00:13:55,200 podcasters, we are just trying to build communities of people. And that's where I think TikTok 177 00:13:55,200 --> 00:14:00,480 and some of those platforms could be helpful. I don't know that if a TikTok, a podcast clip 178 00:14:00,480 --> 00:14:06,360 goes viral on TikTok, I don't know that that is going to benefit my podcast because a million 179 00:14:06,360 --> 00:14:10,640 people are going to go now view my podcast. I think the way in which TikTok will help 180 00:14:10,640 --> 00:14:14,800 my podcast is there's these people that are being exposed to my short form content that 181 00:14:14,800 --> 00:14:19,240 are starting to love me and they're starting to ask themselves, how can I get more of Lloyd 182 00:14:19,240 --> 00:14:24,040 or how can I watch something of Lloyd's that's more than 60 seconds. And so having that community 183 00:14:24,040 --> 00:14:28,880 transition from TikTok or Instagram to the podcast where they can now get an hour guaranteed 184 00:14:28,880 --> 00:14:33,720 every single week, I think is the way in which those two entities will work together. 185 00:14:33,720 --> 00:14:38,920 Okay. So let's pull that back for just a second. So if we're talking about the idea of needing 186 00:14:38,920 --> 00:14:43,320 to promote yourself on more than one platform and we've already mentioned the fact that, 187 00:14:43,320 --> 00:14:48,760 you know, you can't exactly get TikTok numbers to translate to direct downloads. Would you 188 00:14:48,760 --> 00:14:53,520 say that the better way to go about getting, let's say sponsorships for a podcast is to 189 00:14:53,520 --> 00:14:58,200 create like a new list of deliverables other than just a podcast mentioned? 190 00:14:58,200 --> 00:15:04,280 Absolutely. 100%. Such a great, great, great, great point. And just, I will say also, just 191 00:15:04,280 --> 00:15:09,760 a side note, just to backtrack. I do think that there is a way to get that correlation 192 00:15:09,760 --> 00:15:14,680 between TikTok and your podcast. I just think it requires a lot more intentionality than 193 00:15:14,680 --> 00:15:19,240 what people think. And so I've been doing these videos where I say, Hey, I just interviewed 194 00:15:19,240 --> 00:15:23,800 a creator that has, they made a million dollars from their YouTube page. Here's how they said 195 00:15:23,800 --> 00:15:27,520 they did it. And so the person starts explaining how they said they did it. And then it gets 196 00:15:27,520 --> 00:15:31,080 to a cliffhanger and that's where the video ends. And so the only way you get the rest 197 00:15:31,080 --> 00:15:35,640 of that answer is to actually go to the podcast. And so I just don't think a lot of TikTokers 198 00:15:35,640 --> 00:15:40,320 are thinking about that level of intentionality when it comes to their podcast clips. That 199 00:15:40,320 --> 00:15:46,240 said, I will say, I think that I am starting to see more creators say, Hey, instead of 200 00:15:46,240 --> 00:15:50,720 you paying me $200 for me to feature you on my podcast, how about you pay me a thousand 201 00:15:50,720 --> 00:15:55,400 dollars and I'll give you a TikTok shout out. I'll include you in my email and I will write 202 00:15:55,400 --> 00:16:01,320 a review for you or something or a YouTube video. And so bundling, I do think that in 203 00:16:01,320 --> 00:16:05,360 the is going to be a great way for like creators to collaborate with brands just because a 204 00:16:05,360 --> 00:16:09,680 lot of the creators I'm seeing start to do this have smaller audiences. So it's in their 205 00:16:09,680 --> 00:16:10,960 best interest to do so. 206 00:16:10,960 --> 00:16:14,960 Well, yeah. And anybody who's listening to this, if they hear the thousand versus the 207 00:16:14,960 --> 00:16:17,240 200, they're going to want the thousand every day. 208 00:16:17,240 --> 00:16:21,400 Exactly. Exactly. Exactly. And you know, when you think about it, a lot of these brands 209 00:16:21,400 --> 00:16:26,280 just to get some sort of like an actual action from a listener, they're going to have to 210 00:16:26,280 --> 00:16:28,440 see the ad multiple times. 211 00:16:28,440 --> 00:16:32,280 That's true. Cause what does it say? You got to be seen seven times before someone even 212 00:16:32,280 --> 00:16:33,840 considers working with you. 213 00:16:33,840 --> 00:16:35,840 Exactly. Exactly. That's a great point. 214 00:16:35,840 --> 00:16:40,560 Okay. So let's say I'm a brand new podcaster. I haven't even launched my podcast. I'm thinking 215 00:16:40,560 --> 00:16:44,400 about it. I'm just getting ready. So I come to you, I tell you, okay, Lloyd, I really 216 00:16:44,400 --> 00:16:49,480 want to start my podcast and I want to promote it on TikTok. What do I do first? 217 00:16:49,480 --> 00:16:55,800 The first thing I'd say is it absolutely needs to be a video podcast. If you want to promote 218 00:16:55,800 --> 00:17:02,600 it on social, obviously. And then if you think about creating your podcasts as a video first 219 00:17:02,600 --> 00:17:06,600 podcast, I think that's going to give you an advantage. And so some of the small ways 220 00:17:06,600 --> 00:17:10,640 that that may translate is whenever you're recording your podcast, you'll do everything 221 00:17:10,640 --> 00:17:14,600 the exact same, but you'll want to make sure that you put your phone right next to you 222 00:17:14,600 --> 00:17:19,600 and record yourself via video as you are recording your podcast. And so finding small ways like 223 00:17:19,600 --> 00:17:24,600 that to continue to include video in your podcast, um, will be an easy way for you to 224 00:17:24,600 --> 00:17:29,160 promote your podcast on TikTok. That said, once you have your, your podcast recorded 225 00:17:29,160 --> 00:17:33,480 and you have that video file, you'll want to chop it up into small clips and you'll 226 00:17:33,480 --> 00:17:38,080 want the clips to essentially, um, either you want them to provide context and solve 227 00:17:38,080 --> 00:17:42,720 the problems. In other words, it's like answering a question or you don't want them to have 228 00:17:42,720 --> 00:17:48,300 any context, but you want them to be entertaining, captivating, or something controversial that 229 00:17:48,300 --> 00:17:52,560 captures people's attention on TikTok. You have about three seconds for someone to decide 230 00:17:52,560 --> 00:17:56,280 whether they're going to watch your video or not. And so if they do watch it, it's going 231 00:17:56,280 --> 00:18:00,880 to be because it helps them like it actually has information they need or it's entertaining. 232 00:18:00,880 --> 00:18:06,960 Okay. You said three seconds. So here's what I need to know. Do you believe the, um, old 233 00:18:06,960 --> 00:18:10,640 adage that, you know, you're, you only get the one chance to make a first impression 234 00:18:10,640 --> 00:18:14,840 or can you bomb terribly and then come back and try again? 235 00:18:14,840 --> 00:18:19,360 Um, I do not believe that I believe you can bomb terribly. And that's like the beautiful 236 00:18:19,360 --> 00:18:23,880 thing about TikTok. You can, and I saw an interesting article that was suggesting that 237 00:18:23,880 --> 00:18:29,080 what if every single day you just posted the same video because that video, about 80% of 238 00:18:29,080 --> 00:18:32,920 the people that see it are going to be net new. Those are people that have never seen 239 00:18:32,920 --> 00:18:36,760 your content before. So it actually makes more sense to keep reposting it until it does 240 00:18:36,760 --> 00:18:42,200 well until TikTok finds the appropriate algorithm and sends it in that direction. Um, and so 241 00:18:42,200 --> 00:18:46,160 that said, I look at every day as sort of like a new opportunity. And so I wake up every 242 00:18:46,160 --> 00:18:49,440 day, I say, you know what today I'm going to put out one video and if it fails, that's 243 00:18:49,440 --> 00:18:52,960 totally okay. Cause tomorrow is a completely different audience and same with the next 244 00:18:52,960 --> 00:18:58,760 day. Um, and so the more at bats you have, the more you increase your chances of success. 245 00:18:58,760 --> 00:19:02,000 When I started, I was actually doing like seven videos a day, just because I knew that 246 00:19:02,000 --> 00:19:08,280 was like seven tries per day. Wow. So it feels like a lot of pressure though. 247 00:19:08,280 --> 00:19:13,760 I think it's less pressure because if you're doing one video, you have the stakes of that 248 00:19:13,760 --> 00:19:17,840 video needing to be really good or a lot higher for you than they are for me. 249 00:19:17,840 --> 00:19:22,440 Okay. So what do you say to the person who's like, yeah, but I'm scared to go on camera. 250 00:19:22,440 --> 00:19:27,320 Yeah, that's a great, great point. I have a friend named Austin Hankiewicz, who's an 251 00:19:27,320 --> 00:19:31,260 amazing creator. I'd say about, um, he's a finance creator and I think he has like 252 00:19:31,260 --> 00:19:36,120 500,000 followers on TikTok. I just, I mean, he does this full time, but I'd say about 253 00:19:36,120 --> 00:19:42,440 maybe 80% of his videos are not on camera and the other 20% are. And so he does this 254 00:19:42,440 --> 00:19:47,040 weird thing where he has his phone pointed on a piece of paper and he's like writing 255 00:19:47,040 --> 00:19:52,240 and talking, but you never see his face and they're so engaging, so interesting. Um, 256 00:19:52,240 --> 00:19:56,040 and so I encourage people, you know, don't let that hold you back. It's more important 257 00:19:56,040 --> 00:20:00,000 that you just start because even if you don't show your face, let's just say for the first 258 00:20:00,000 --> 00:20:03,680 six months, that's still six months of you getting better as a creator. That's still 259 00:20:03,680 --> 00:20:07,600 six months. If you're trying to create an audience and a community, um, this is so many 260 00:20:07,600 --> 00:20:10,400 benefits to starting sooner rather than later. 261 00:20:10,400 --> 00:20:15,200 Okay. Because I saw your TikTok today, I already know what you're going to say, but what do 262 00:20:15,200 --> 00:20:18,680 you say to the people who are like, but everybody's going to judge me for what I post. 263 00:20:18,680 --> 00:20:23,000 Right, right, right. That's such a great, great, great is understanding. And I, you 264 00:20:23,000 --> 00:20:27,600 know, I was actually victim to that, that, um, assumption as well, this idea that, you 265 00:20:27,600 --> 00:20:31,360 know, I'm not starting because I think people are going to look at me weird that I'm starting 266 00:20:31,360 --> 00:20:37,000 a podcast. And, um, now that I've started, I can't, you know, that couldn't be further 267 00:20:37,000 --> 00:20:42,200 from the truth. The reality is most of the people that I thought cared didn't care. Um, 268 00:20:42,200 --> 00:20:47,120 and even as I look back at my podcast numbers, there weren't enough people listening that, 269 00:20:47,120 --> 00:20:50,440 you know, anyone could actually care. It was literally my mom, my wife, my brother, my 270 00:20:50,440 --> 00:20:56,400 sister. Great. Um, and so I think, um, what I now know is the earlier you start the, the 271 00:20:56,400 --> 00:21:01,200 longer of an opportunity you have to get better. Um, and so don't put that much pressure on 272 00:21:01,200 --> 00:21:05,800 yourself now, just get started. And one thing you can do that I did as well is I created 273 00:21:05,800 --> 00:21:09,720 content with no intention of ever putting it out. Just literally just for myself to 274 00:21:09,720 --> 00:21:14,640 get comfortable talking on camera, hearing my voice, same with like my podcast. I'd record 275 00:21:14,640 --> 00:21:18,680 episodes and just leave them on my computer. Um, it wasn't until my wife was like, Oh, 276 00:21:18,680 --> 00:21:21,640 this is pretty good. You should like put this out. And that gave me the confidence I needed 277 00:21:21,640 --> 00:21:25,800 to, to release my first episode. That's an interesting idea. I never thought I would 278 00:21:25,800 --> 00:21:29,080 do it. Well, actually that's not completely true. I have thought of doing that just to 279 00:21:29,080 --> 00:21:33,960 kind of get comfortable with the medium of doing things. So how much of the content that 280 00:21:33,960 --> 00:21:39,520 you never thought would see the light of day is now online. That's a great question. Probably 281 00:21:39,520 --> 00:21:46,760 90% of it, but I do create a lot of content. Like, you know, last, last winter I was doing 282 00:21:46,760 --> 00:21:52,000 probably like 20 videos, um, every week. So like on a Saturday, I just bash create 20 283 00:21:52,000 --> 00:21:57,280 videos. And so if maybe like I record 20, but maybe only like 12 get out, I'm okay with 284 00:21:57,280 --> 00:22:01,200 that. Like I still get to improve and get better. And as I look back at some of my older 285 00:22:01,200 --> 00:22:05,680 content, I can't believe I have released that and put that out. And that I think is just 286 00:22:05,680 --> 00:22:10,200 reflective of the fact that if you start sooner than later, you have a bigger opportunity 287 00:22:10,200 --> 00:22:14,800 to improve. Okay. I got to ask another question. I just have to say one last thing. I think 288 00:22:14,800 --> 00:22:20,280 people underestimate how much creating content online could actually change their life. And 289 00:22:20,280 --> 00:22:24,320 I think about someone like myself that, you know, like I don't have like a college degree. 290 00:22:24,320 --> 00:22:29,740 I don't have a lot of like experience professionally, but I've gotten job offers from like people 291 00:22:29,740 --> 00:22:33,400 listening to my podcast and saying like, Oh, I heard you're passionate about this. I love 292 00:22:33,400 --> 00:22:36,920 the way that you thought about that. If you interested, we have an opportunity for you. 293 00:22:36,920 --> 00:22:41,040 Um, I've had people fly me to different cities to create content and I'm not like a super 294 00:22:41,040 --> 00:22:46,040 big creator, right? But that's just like, that's the content ecosystem. You don't know 295 00:22:46,040 --> 00:22:51,720 who's listening. There's a guy named, uh, Paul C Brunson, and he talks about how he 296 00:22:51,720 --> 00:22:57,720 started a podcast years ago and he'd get like 10 YouTube videos or 10 views on YouTube or 297 00:22:57,720 --> 00:23:02,360 something. Um, and for years he didn't get any views. Most of those views are his mom, 298 00:23:02,360 --> 00:23:06,000 but one of the people that was watching that YouTube was Oprah and she ended up hiring 299 00:23:06,000 --> 00:23:10,480 him to do a show. Right. And so you just don't know what could happen, where it could lead. 300 00:23:10,480 --> 00:23:14,600 And so that's just like the beauty of it. Well, because of the fact that you're talking 301 00:23:14,600 --> 00:23:18,060 about, you don't know where it could lead. You don't know who's watching. Do you ever 302 00:23:18,060 --> 00:23:27,040 delete your content? I have like deleted two videos in my lifetime, but I absolutely recommend 303 00:23:27,040 --> 00:23:31,520 that people don't delete their content. Um, I I'll delete it if I feel like it's, um, 304 00:23:31,520 --> 00:23:35,120 it's not legible. Like it, like it's hard to understand or you can't like read it or 305 00:23:35,120 --> 00:23:39,880 hear it. Um, but outside of that, you know, I think this evolution of our, uh, social 306 00:23:39,880 --> 00:23:44,840 profiles, you know, it's great and it's helpful for a lot of people. And the beauty of social 307 00:23:44,840 --> 00:23:49,960 media is it compounds. And so there's a lot of content I've posted like that I have posted 308 00:23:49,960 --> 00:23:54,520 now that within the first month of me posting it performed terribly, but every month it's 309 00:23:54,520 --> 00:23:58,700 just like, you know, 300 more people watch it, 300 more people watch it. And that over 310 00:23:58,700 --> 00:24:03,600 a year, you know, it, you know, it adds up. Now with tick talk, do you feel like you have 311 00:24:03,600 --> 00:24:08,880 to add certain hashtags to it or is it just, you know, you post stuff and people see it? 312 00:24:08,880 --> 00:24:12,760 Yeah, yeah. That's such a great question. And I think when I normally hear people talk 313 00:24:12,760 --> 00:24:16,160 about tick tock, I think there's a lot of people that talk about it conceptually. I 314 00:24:16,160 --> 00:24:19,720 just want to give some like practical tips and some practical things you can do that 315 00:24:19,720 --> 00:24:25,320 will help your videos. Um, the first is like hashtags and you know, I think this varies. 316 00:24:25,320 --> 00:24:29,360 I don't have like the perfect answer. What I have seen work for me is I normally use 317 00:24:29,360 --> 00:24:34,920 about six hashtags. Two of them will sort of be like larger and sort of broad over like 318 00:24:34,920 --> 00:24:40,980 the overall industry. So I may use like podcasting podcaster. And then the next two will be specific 319 00:24:40,980 --> 00:24:46,120 to like that topic on that episode. So it may be, you know, how to become a podcaster 320 00:24:46,120 --> 00:24:51,400 or how to start your podcast using anchor or how to check, how to use rss.com. So it's 321 00:24:51,400 --> 00:24:58,040 specific to that episode. And then the last two will be ultra niche. So I may say, um, 322 00:24:58,040 --> 00:25:02,880 one of them is always, um, hashtag Lloyd not G so that if someone just wanted to click 323 00:25:02,880 --> 00:25:07,200 a hashtag and see all of my videos I've ever created or been tagged in, they can do that. 324 00:25:07,200 --> 00:25:10,880 And so I just sort of use this methodology that starts very high level and zooms in. 325 00:25:10,880 --> 00:25:16,440 Um, the other thing you can do practically is, um, if you can pick a viral song in your 326 00:25:16,440 --> 00:25:20,360 tick tock and then lower the volume, but you want to make sure the song you're picking, 327 00:25:20,360 --> 00:25:25,120 um, tick tock also uses what they call domain authority. And so if you're picking a hashtag 328 00:25:25,120 --> 00:25:30,560 with a million users, but you only have a thousand followers, um, you don't have enough 329 00:25:30,560 --> 00:25:35,200 domain authority to rank within that hashtag. So you'll want to pick a smaller hashtag 330 00:25:35,200 --> 00:25:38,960 that you can essentially like own. And as you get bigger, you'll start to pick larger 331 00:25:38,960 --> 00:25:39,960 hashtags. 332 00:25:39,960 --> 00:25:44,480 Man, the one that you said that just kind of is emblazoned in my brain right now is 333 00:25:44,480 --> 00:25:49,600 that you use your own name as a hashtag. What gave you that idea? What gave you the idea 334 00:25:49,600 --> 00:25:54,640 that I took a, a tick tock course and one of the ladies in there said that. And I just 335 00:25:54,640 --> 00:25:58,960 loved that. That's such a great idea. And so now it's like, you can go back, click. 336 00:25:58,960 --> 00:26:04,040 And the beautiful thing is hashtags accumulate views. Um, just obviously that's how you know 337 00:26:04,040 --> 00:26:09,160 how many people have seen it. So I can now go to my hashtag and hashtag Lloyd non-G and 338 00:26:09,160 --> 00:26:13,280 you can see like, Oh, I've accumulated 50 million views or whatever it may be. 339 00:26:13,280 --> 00:26:17,840 My mind's blown right now. I it's, it's something I never would have thought of and it's genius. 340 00:26:17,840 --> 00:26:23,080 Yeah. I great, a great way to brand yourself. Absolutely. Brilliant. Absolutely. Brian. 341 00:26:23,080 --> 00:26:26,920 I'm like writing down notes left to right. So now with your titles though, like, do you 342 00:26:26,920 --> 00:26:31,240 have to come up with like something special or is it just kind of like the hashtags? You 343 00:26:31,240 --> 00:26:36,440 just do it based on what's in the video. Yeah, this is, this is where it gets very, very 344 00:26:36,440 --> 00:26:40,700 nuanced and complex. And I think this is sort of like where, like we have the biggest opportunity 345 00:26:40,700 --> 00:26:44,760 to really set ourselves apart. I was just on a call yesterday and I was asking the guy 346 00:26:44,760 --> 00:26:47,760 like, Oh, how'd you like hear about me? Like, how'd you find me? And he was like, Hey, 347 00:26:47,760 --> 00:26:51,640 I searched up podcasting and tick tock and you were the first video that came up. And 348 00:26:51,640 --> 00:26:58,320 so tick tock is becoming more of a SEO or a search engine. Um, and really for most of 349 00:26:58,320 --> 00:27:02,580 Gen Z and even like a large percentage of millennials, they're using tick tock as their 350 00:27:02,580 --> 00:27:06,640 primary search engine. And so you want to make sure everything that, that you're putting 351 00:27:06,640 --> 00:27:12,200 in, um, your tick tock bio is easily searchable. And so that's how I think of it. Um, I do 352 00:27:12,200 --> 00:27:16,880 have sort of like my high level keywords that I want to rank for and I want people to find 353 00:27:16,880 --> 00:27:21,600 me. And so I try and weave it into every single post. I do not have a post that is not like 354 00:27:21,600 --> 00:27:26,080 SEO optimized. Well, speaking of SEO, do you repurpose those 355 00:27:26,080 --> 00:27:31,800 tick tock videos anywhere else? I do, but, um, my personal experience is 356 00:27:31,800 --> 00:27:36,560 that does not work that well. I do it just because I have nothing to lose doing it. Um, 357 00:27:36,560 --> 00:27:40,080 and so for instance, I may post something on tick tock that's going to average, let's 358 00:27:40,080 --> 00:27:45,240 just say 10 new followers each time I post a video on tick tock. That same video will 359 00:27:45,240 --> 00:27:50,600 maybe average one new follower per video on Instagram. And so it's technically not that 360 00:27:50,600 --> 00:27:54,280 helpful, but I have nothing to lose doing it. And I think the reason that is, is the 361 00:27:54,280 --> 00:27:58,040 types of videos that I think that do well on Instagram are very different than the types 362 00:27:58,040 --> 00:28:02,520 of videos that do well on tick tock and tick tock. You kind of know, Hey, you need a hook. 363 00:28:02,520 --> 00:28:06,200 You need a great story and the algorithm is really good. So even if you have a two minute 364 00:28:06,200 --> 00:28:10,720 video, it can still perform well on tick tock on Instagram. A lot of the content I see is 365 00:28:10,720 --> 00:28:14,720 like less than 10 seconds, like a lot of the content that performs really well. And so 366 00:28:14,720 --> 00:28:17,880 that's sort of like how I'm thinking about it. All these platforms, including YouTube 367 00:28:17,880 --> 00:28:22,960 shorts, all kind of need something different in order to really excel on the platform. 368 00:28:22,960 --> 00:28:26,600 And so I'm still wrapping my mind around how can I like repurpose all of this content? 369 00:28:26,600 --> 00:28:30,180 Well, and yeah. And the other problem you deal with with if you try to repurpose to 370 00:28:30,180 --> 00:28:36,000 YouTube shorts is unlike tick tock, you get copyright strikes. Exactly. Exactly. And, 371 00:28:36,000 --> 00:28:39,960 and that's like a whole, that's, you know, something I feel like we're not talking about 372 00:28:39,960 --> 00:28:46,520 enough in podcasting, like what happens if you create a podcast with a clip and use a 373 00:28:46,520 --> 00:28:52,560 sound in it. Um, and so now that podcast is sort of restricted with where you can put 374 00:28:52,560 --> 00:28:55,920 it kind of to your point, like you can't put it on YouTube, right? You can't even run an 375 00:28:55,920 --> 00:29:00,920 ad against it, right? Back to like our conversation about Facebook ads. So I agree with you. 376 00:29:00,920 --> 00:29:04,800 Yeah. And you know, the sad thing is like, whenever you do get these, these copyright 377 00:29:04,800 --> 00:29:11,320 issues, you sometimes can't even keep it on the podcast platform of choice, because they 378 00:29:11,320 --> 00:29:15,680 know that they can get dinged and they don't want to have to deal with the legal troubles. 379 00:29:15,680 --> 00:29:20,880 So Gordon Firemark, who's the podcast lawyer, he talks a lot about this. And so we'll leave 380 00:29:20,880 --> 00:29:25,040 some stuff in the show notes about different music things that you need to be aware of, 381 00:29:25,040 --> 00:29:29,280 because there's a common myth that, oh, I can use seven seconds. No, you can't. No, 382 00:29:29,280 --> 00:29:34,040 you can't. There's so many things that I think are very much. And I think part of it 383 00:29:34,040 --> 00:29:37,560 is it's intentionally very great, but I think there are a lot of misconceptions like what 384 00:29:37,560 --> 00:29:42,040 we can and can't do. Well, and plus, I mean, the other thing is, you know, all this media 385 00:29:42,040 --> 00:29:46,840 stuff, a lot of it is still very new. And so we're all trying to navigate it and figure 386 00:29:46,840 --> 00:29:52,800 it out. 100%. I agree with you. And I think I don't even think we've hit like the, I think 387 00:29:52,800 --> 00:29:56,640 maybe like five years from now, there's going to be a lot of people getting notices to take 388 00:29:56,640 --> 00:30:01,160 songs out of their podcast. Oh, absolutely. Especially, you know, the more, well, actually 389 00:30:01,160 --> 00:30:04,080 though, there's an interesting thing that is happening that I've been reading about 390 00:30:04,080 --> 00:30:09,440 is that some of these artists that are on Tik TOK are okay with it because of the fact 391 00:30:09,440 --> 00:30:14,320 that they're suddenly getting downloads for songs that no one cared about for a while. 392 00:30:14,320 --> 00:30:20,680 100%. Absolutely. And I, and I think that I sometimes wonder, I wish there was a more 393 00:30:20,680 --> 00:30:25,200 seamless way that smaller artists that are new that do want their songs featured could 394 00:30:25,200 --> 00:30:29,280 easily say, Hey, I would love if you use my song in your podcast. And so the only way 395 00:30:29,280 --> 00:30:32,960 I know to do that now is to use some of like the audio platforms that have royalty free 396 00:30:32,960 --> 00:30:37,540 music, but even that process is a bit cumbersome. Yeah. And I've actually heard of some podcasters 397 00:30:37,540 --> 00:30:41,640 that will actually reach out to local musicians that they know. And they'll be like, Hey, 398 00:30:41,640 --> 00:30:47,600 can you write me a song? Like, for example, with my own podcast, I, I commissioned a song. 399 00:30:47,600 --> 00:30:51,200 Like I didn't want to, I didn't want to risk, you know, using anything that would get me 400 00:30:51,200 --> 00:30:56,700 a copyright strike. And so I actually found a music producer and had him create a brand 401 00:30:56,700 --> 00:31:00,600 new composition just for me. How do you do that? What, like, what do you say? You like, 402 00:31:00,600 --> 00:31:04,560 do you like, you tell them what you want it to like sound like, or I sent him several 403 00:31:04,560 --> 00:31:09,480 clips of what I liked. And I basically was just like, you know, can you give me something 404 00:31:09,480 --> 00:31:15,320 that that sounds good, but that kind of has this vibe. And he sent me a couple of different 405 00:31:15,320 --> 00:31:20,640 clips and I said yes or no. And then whenever we created the RSS.com podcast, I kind of 406 00:31:20,640 --> 00:31:23,800 went through the same thing. I had to go with a different music producer because that guy 407 00:31:23,800 --> 00:31:28,760 was no longer taking on clients. But, but yeah, we did the same thing. We, I told him, 408 00:31:28,760 --> 00:31:32,600 you know, different things that I was looking for and what kind of compositions I liked. 409 00:31:32,600 --> 00:31:37,600 And because I listened to a lot of podcasts, go figure. And so I sent him like kind of 410 00:31:37,600 --> 00:31:42,680 the intro songs to some of my favorites, as well as like, you know, little musical clips 411 00:31:42,680 --> 00:31:47,120 that I thought were interesting. And we kind of just played with it till we found what 412 00:31:47,120 --> 00:31:48,120 we liked. 413 00:31:48,120 --> 00:31:53,360 That's so cool. I love that. I, you know, I do know that like large podcasts do that. 414 00:31:53,360 --> 00:31:57,200 Like I know how I built this. They commissioned music every single episode or something, but 415 00:31:57,200 --> 00:32:00,960 I love that. That's so cool. And I can't wait until I can do that for my podcast. 416 00:32:00,960 --> 00:32:05,240 What's interesting is it's not nearly as expensive as some people think. I mean, like I thought 417 00:32:05,240 --> 00:32:08,760 it was going to be like multiple thousands of dollars, but there are some musicians that 418 00:32:08,760 --> 00:32:12,200 are trying to get their name out there. And so they'll do it, you know, anywhere from 419 00:32:12,200 --> 00:32:17,880 50 to a hundred bucks for a new song. So that's amazing. That's really cool. Yeah. And I mean, 420 00:32:17,880 --> 00:32:22,300 you know, I started looking on like Fiverr and Upwork and, and things like that, because 421 00:32:22,300 --> 00:32:25,600 I knew that there's going to be a lot more people on there, but then you of course have 422 00:32:25,600 --> 00:32:30,400 the issue of some people will steal other people's music. And so you got to be careful 423 00:32:30,400 --> 00:32:35,800 and read all the reviews. Wow. Yeah, that's amazing. I love that idea. Yeah. It's a lot 424 00:32:35,800 --> 00:32:40,520 of fun. And I think that podcasting is going to blow up even more in 2023. I think we're 425 00:32:40,520 --> 00:32:46,160 going to see a lot more coming from this medium and I'm here for it. Yeah. What, what, what, 426 00:32:46,160 --> 00:32:49,120 what does that look like to you? What, like if let's just say podcasting got bigger in 427 00:32:49,120 --> 00:32:50,720 2023, what would that look like? 428 00:32:50,720 --> 00:32:54,400 One thing I think that we're going to see a lot more podcast networks. I think we're 429 00:32:54,400 --> 00:32:59,280 going to see a lot more of the smaller creators banding together to create their own networks 430 00:32:59,280 --> 00:33:03,960 together because there's something to be said for, you know, the community of it all. But 431 00:33:03,960 --> 00:33:07,840 you know, if you're trying to compete with, you know, your, your Michelle Obama podcast 432 00:33:07,840 --> 00:33:12,440 or your, you know, your Joe Rogan's of the world, you have to have something that makes 433 00:33:12,440 --> 00:33:16,040 you stand out. And so I think we're going to see a lot more podcast networks coming 434 00:33:16,040 --> 00:33:21,400 together of smaller creators that look bigger because they have power in numbers. And I 435 00:33:21,400 --> 00:33:24,920 think we're going to see a lot more community building. I think that's going to be like, 436 00:33:24,920 --> 00:33:29,840 I mean, you know, we, we just interviewed Tom McNeil with, with Patreon and we were 437 00:33:29,840 --> 00:33:35,560 talking about community and, and the importance of not just making it just a show. It's not 438 00:33:35,560 --> 00:33:40,720 enough to just be a talking head talking to people. We want to talk with people and, and, 439 00:33:40,720 --> 00:33:49,480 and build that, that togetherness. I love that so much. And I, I like, I think you hit 440 00:33:49,480 --> 00:33:52,920 the nail right on the head and that's something that's like big priority for me to probably 441 00:33:52,920 --> 00:33:58,000 like number one priority, this idea that I think I'm becoming more comfortable with having, 442 00:33:58,000 --> 00:34:03,280 you know, not having a thousand fans and having a hundred that I know are in my Patreon. They 443 00:34:03,280 --> 00:34:08,280 love what I do. We talk, I know their names. Um, just this idea of community. It's so important. 444 00:34:08,280 --> 00:34:13,040 Well, and we, I think we all, especially after, you know, the 2020 pandemic, we are all craving 445 00:34:13,040 --> 00:34:17,160 connection. Yeah. And we want to know that there are other people that are like-minded 446 00:34:17,160 --> 00:34:21,940 that think like we do. And I think that that's the beauty of podcasting is that, you know, 447 00:34:21,940 --> 00:34:26,720 you could be the guy who likes to talk about micro machines and how to paint them, you 448 00:34:26,720 --> 00:34:31,760 know, a different color and you could find people that also want to paint micro machines. 449 00:34:31,760 --> 00:34:35,720 Right. Exactly. I mean, any niche you can think of there's, there's an audience out 450 00:34:35,720 --> 00:34:39,320 there for it. And it's, I think that we're going to see a lot more of that. We're going 451 00:34:39,320 --> 00:34:45,280 to see a lot more like micro niche podcasts and we'll see some weird and I'm, I'm here 452 00:34:45,280 --> 00:34:49,560 for it. I, I'm excited for it. Cause I think that, you know, the more that people are like, 453 00:34:49,560 --> 00:34:54,760 Hey, I have a message too. And the more accessible podcast is going to keep podcasting is going 454 00:34:54,760 --> 00:34:58,760 to keep becoming, I think we're going to see some pretty interesting things this year. 455 00:34:58,760 --> 00:35:04,920 I 100% agree. And I'm excited for it. Yes. Same here. Yes. So where can people find you 456 00:35:04,920 --> 00:35:12,000 online? Yeah. So I am on all platforms as at Lloyd, not George. Obviously is my first 457 00:35:12,000 --> 00:35:15,600 name being Lloyd, last name, George. People always call me George. So I figured I'd make 458 00:35:15,600 --> 00:35:22,120 it clear. So you can find me at at Lloyd, not George. That's on Tik TOK, Instagram, 459 00:35:22,120 --> 00:35:26,160 YouTube and LinkedIn. That's fantastic. Well, I got to ask you one last question before 460 00:35:26,160 --> 00:35:30,040 I let you go. And it's the one I ask everyone before I let them off the show. And that is, 461 00:35:30,040 --> 00:35:36,160 that is one question I didn't ask you that you really wish I had. Yeah. I think one question 462 00:35:36,160 --> 00:35:47,920 you did not ask me is if I, if I could start any podcast, what would it be? Um, and it 463 00:35:47,920 --> 00:35:53,400 would probably be a podcast encouraging people to relax more and drink more water. Um, and 464 00:35:53,400 --> 00:35:57,880 I just think that, you know, that to me seems like the recipe to life. And so I just hope 465 00:35:57,880 --> 00:36:02,640 more people start to do that. That's awesome. In fact, we actually have a podcast on rss.com 466 00:36:02,640 --> 00:36:07,720 called drink more water. Love it. I have to check it out. Yeah. It's, it's pretty cool. 467 00:36:07,720 --> 00:36:14,240 And I like the health and wellness stuff too. So yeah, relax. Relax. Yeah. Yeah. Yeah. Exactly. 468 00:36:14,240 --> 00:36:19,360 Relax. Drink more water. Relax. Drink more water and do a Tik TOK. Exactly. Well, thank 469 00:36:19,360 --> 00:36:22,920 you so much for having me by the way. I was just going to say thank you so much for being 470 00:36:22,920 --> 00:36:30,360 here. Cause everything that you shared was like so good and also a little scary. And 471 00:36:30,360 --> 00:36:34,520 the reason I say that is because, you know, for the, for the introverted people or the, 472 00:36:34,520 --> 00:36:38,040 the people that are kind of afraid to be on camera. Cause like even now, like I still 473 00:36:38,040 --> 00:36:42,080 get the heebie-jeebies every time I'm about to go on camera and nobody believes that because 474 00:36:42,080 --> 00:36:46,920 I get like this personality once I come on camera. Yeah. But I just, um, it's a little 475 00:36:46,920 --> 00:36:51,800 scary to think of putting yourself out there and being real. But, uh, but I like it. I 476 00:36:51,800 --> 00:36:55,160 think, I think it's, I think it's going to be very exciting. Yeah. And that's like, you 477 00:36:55,160 --> 00:36:58,360 know, the weird thing. Cause with like your podcast, you can kind of record it, put it 478 00:36:58,360 --> 00:37:02,160 out and look at it again next week with Tik TOK. There's just like obsession to have to 479 00:37:02,160 --> 00:37:05,880 look at it every single hour, see how it's doing. Do I, what are the people saying? Did 480 00:37:05,880 --> 00:37:10,120 anyone comment? And it could be exhausting. So I totally resonate with that. Yeah. So 481 00:37:10,120 --> 00:37:14,520 it's like, just put your phone down and let the chips fall where they may. Exactly. Exactly. 482 00:37:14,520 --> 00:37:18,760 Literally. Well, thank you again for being here. I appreciate it. Absolutely. Thanks 483 00:37:18,760 --> 00:37:24,560 for having me. Well, my fellow podcasters, we hope you enjoyed the insights, tips and 484 00:37:24,560 --> 00:37:29,880 ideas shared in this episode to learn more about launching and growing your own show. 485 00:37:29,880 --> 00:37:35,860 Head over to rss.com backslash blog. And if you're ready to launch a podcast of your own, 486 00:37:35,860 --> 00:37:56,680 you can get started for free with your first episode on us. Thanks for tuning in.