1 00:00:00,000 --> 00:00:04,000 Now, how intertwined is podcasting and your business for you? 2 00:00:04,720 --> 00:00:06,160 Pretty, pretty intertwined. 3 00:00:06,160 --> 00:00:09,800 I mean, it's the, it's the megaphone to, you know, the business. 4 00:00:10,040 --> 00:00:14,760 Uh, it's also, I started up the independent podcast conference in 2014 as well at 5 00:00:14,760 --> 00:00:21,600 the end of 2014, uh, which has grown immensely, um, since, since then. 6 00:00:21,840 --> 00:00:24,100 And we've had a lot of, uh, 7 00:00:24,100 --> 00:00:29,880 five in-person events and eventually we'll hold a, we'll hold a sixth in-person event. 8 00:00:29,880 --> 00:00:34,520 Uh, it was supposed to be this year and I actually haven't fully made the 9 00:00:34,520 --> 00:00:35,040 announcement. 10 00:00:35,080 --> 00:00:37,480 I changed everything on the site, but it's good. 11 00:00:37,480 --> 00:00:40,480 We're pushing it to 2023 because there's just not enough people in our community. 12 00:00:40,480 --> 00:00:43,920 Everyone's like, I would love to come way too much uncertainty. 13 00:00:43,920 --> 00:00:45,400 Flights are a mess. 14 00:00:45,440 --> 00:00:47,040 Uh, gas is terrible. 15 00:00:47,040 --> 00:00:52,440 Um, and then we have the, the, the, the, the, the, the, the, the, the, the, the, the, 16 00:00:52,440 --> 00:00:54,240 the gas is terrible. 17 00:00:54,240 --> 00:00:56,840 Um, COVID is still out there. 18 00:00:56,840 --> 00:00:58,360 You know, I don't, I don't know. 19 00:00:58,360 --> 00:01:02,320 And I was like, well, I'm not going to gamble a couple of thousand dollars on that. 20 00:01:02,360 --> 00:01:07,240 So like let's, let's just, you know, it's not the main focus of my business. 21 00:01:07,240 --> 00:01:08,160 It's more of a. 22 00:01:08,600 --> 00:01:13,060 Um, a passion project, uh, that does bring money, but it, it, you know, it's, 23 00:01:13,060 --> 00:01:14,920 it's a passion project at the end of the day. 24 00:01:14,920 --> 00:01:17,240 And, um, I just, I love the community. 25 00:01:17,240 --> 00:01:18,640 I love bringing people together. 26 00:01:18,640 --> 00:01:23,640 I've been doing events, whether it's raves, lamb parties, 27 00:01:23,740 --> 00:01:28,740 working, doing our, when I worked in my family's business 28 00:01:29,220 --> 00:01:34,220 back pre 2014, setting up the annual events 29 00:01:34,660 --> 00:01:37,100 that we would have at a local caterer here 30 00:01:37,100 --> 00:01:39,540 where we'd have like a thousand plus people come through 31 00:01:39,540 --> 00:01:41,660 in about five hours. 32 00:01:41,660 --> 00:01:42,740 They'd go through all the vendor booths, 33 00:01:42,740 --> 00:01:47,260 go to a open bar and free buffet. 34 00:01:47,260 --> 00:01:50,420 And it was a great, I mean, I went to that show 35 00:01:50,420 --> 00:01:52,420 when I was a kid running around grabbing pens and stuff. 36 00:01:52,420 --> 00:01:56,540 So for me, getting to take it over was really special. 37 00:01:56,540 --> 00:01:59,420 And it kind of played into the, I love hosting events. 38 00:01:59,420 --> 00:02:01,020 I love bringing people together 39 00:02:01,880 --> 00:02:03,980 and just having a really great time 40 00:02:03,980 --> 00:02:06,340 with really great people and connecting. 41 00:02:06,340 --> 00:02:09,540 Would you say that podcasting actually helps you 42 00:02:09,540 --> 00:02:12,000 to find clients for your business? 43 00:02:12,000 --> 00:02:17,000 Yes, so that has been, so that's been an interesting thing. 44 00:02:19,180 --> 00:02:22,940 So part of the problem that I've ran into over the years 45 00:02:22,940 --> 00:02:27,640 was not necessarily having the marketing message 46 00:02:27,640 --> 00:02:29,340 line up with the business, right? 47 00:02:29,340 --> 00:02:31,300 So like when I won best business podcast 48 00:02:31,300 --> 00:02:33,700 of the year award in 2017, 49 00:02:33,700 --> 00:02:36,020 my show was still called the dreamers podcast. 50 00:02:36,020 --> 00:02:38,500 And that's when I was like, all right, 51 00:02:38,500 --> 00:02:40,460 I went to a few of my friends and I'm like, 52 00:02:40,460 --> 00:02:42,060 what do you think? 53 00:02:42,060 --> 00:02:43,700 Does this make sense to you? 54 00:02:43,700 --> 00:02:45,980 And they're like, well, Joe, I love your show. 55 00:02:45,980 --> 00:02:47,260 I love the guests you bring on. 56 00:02:47,260 --> 00:02:48,440 I love the insight. 57 00:02:49,580 --> 00:02:53,740 If I didn't know you, I would have passed over your show 58 00:02:53,740 --> 00:02:54,980 because of the name. 59 00:02:54,980 --> 00:02:57,500 I would have told, because of the name of the cover art 60 00:02:57,500 --> 00:02:59,540 and everything, I would have passed over. 61 00:03:01,100 --> 00:03:05,100 So that's when I started to reevaluate 62 00:03:05,100 --> 00:03:08,700 and kind of start to tweak and look at that kind of stuff. 63 00:03:08,700 --> 00:03:11,280 So it's not that a lot of it's like, 64 00:03:12,460 --> 00:03:14,300 not necessarily direct. 65 00:03:14,300 --> 00:03:16,740 And I think a lot of times we want to think 66 00:03:16,740 --> 00:03:18,260 that everything's a super direct, 67 00:03:18,260 --> 00:03:21,540 like, hey, I put out episode, next step profit, right? 68 00:03:21,540 --> 00:03:24,820 And it's not necessarily that way. 69 00:03:24,820 --> 00:03:26,300 It'll be that way for some people, 70 00:03:26,300 --> 00:03:30,940 but it's a lot of referrals, people that listen, 71 00:03:30,940 --> 00:03:35,800 that get that reminder and then they refer somebody to me 72 00:03:35,800 --> 00:03:37,280 and that kind of process. 73 00:03:37,280 --> 00:03:40,220 So it's not direct, like, I post episode, 74 00:03:40,220 --> 00:03:43,380 all of a sudden my phone's ringing the next day. 75 00:03:43,380 --> 00:03:46,540 So I would say that that's actually probably 76 00:03:46,540 --> 00:03:50,060 a minimal amount of the business that has been brought in. 77 00:03:50,060 --> 00:03:53,020 Just kind of like how independent podcast conference 78 00:03:53,020 --> 00:03:56,600 is not, it's a passion project that has brought in money 79 00:03:56,600 --> 00:04:00,380 into my business, like actually into my actual core business 80 00:04:00,380 --> 00:04:05,100 of consulting because so and so knows so and so 81 00:04:05,100 --> 00:04:06,800 that works with somebody that's like, 82 00:04:06,800 --> 00:04:09,100 oh yeah, this would be a perfect fit for this. 83 00:04:09,100 --> 00:04:12,920 Not, you know, and I've done like a lot of podcast coaching 84 00:04:12,920 --> 00:04:15,820 and stuff over the years, but again, 85 00:04:15,820 --> 00:04:17,900 I would still put that more in the passion side 86 00:04:17,900 --> 00:04:20,900 than the actual business side. 87 00:04:21,780 --> 00:04:23,020 That's really, you know, the business side 88 00:04:23,020 --> 00:04:26,340 is really about the coaching and consulting, 89 00:04:26,340 --> 00:04:29,740 working on the business model, working on the processes, 90 00:04:29,740 --> 00:04:34,740 working on the emotions and the, you know, 91 00:04:34,740 --> 00:04:39,740 the ebbs and flows of the owner and the team that they have.