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And to me, everything that you've said, it sounds like whether you're doing seasonal

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or just a constant release, it sounds like prevention of burnout, the biggest key to

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prevent burnout is just making sure that you're preparing everything you possibly can ahead

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of time.

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Would you say that's an accurate statement?

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Absolutely.

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Like I said, if we go back to my exercise metaphor analogy, when you first start working

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out, I mean, it sucks, right?

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It totally sucks.

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You're like, oh my God, I'm sore.

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But that first week is your preparation.

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You are going to have a little bit of discomfort and it's going to be so uncomfortable that

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you are now placed into a zone in which you are like, either I quit or I keep going.

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How bad do I really want this?

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And when you look at it, like when you compare it to like podcasting, you go podcasting

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exercise.

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Okay.

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Exercise is supposed to make me stronger and it will make me stronger.

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The first steps are always the most difficult, but by week two, week three, you start getting

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used to the routine.

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Your muscles still may be a little bit weaker or was still a little bit weak, but not as

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weak, right?

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You're growing, you're building, you're building endurance.

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And once you start building more endurance, you start to get strong.

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And then maybe you start to see weight loss.

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Maybe you start seeing physical aspects of exercise, you know, the healthy eating, everything

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that all encompasses a healthy lifestyle.

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And you start to see those results.

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I look at it the same way as podcasting and setting yourself up for success later down

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the line.

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It doesn't have to be hard.

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It doesn't have to be something that's overcomplicated.

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You just have to know where you need to reach your people so that they can take an action

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on something that you want to share with them in case there's something that is important

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for you to share with them.

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So set up everything as much as possible.

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Having a website, this is a big thing for podcasters.

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They never have a website.

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They always rely either on, you know, not that I'm talking bad about any services, but

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they rely on like hosting service websites.

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I'm talking full legit website.

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You know, I'm talking, get a WordPress site.

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You know, I have a Kajabi site because that has allowed me to have the freedom to take

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the time off to do what I want to do and kind of just rest and still earn an income.

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But if you have to start a WordPress site, learn how to use it or hire someone to do

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it, you have to take the step somewhere because you're not going to get any further in podcasting

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if you're just going to continue to keep podcasting and burning out.

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I have some friends that do a podcast and all they do.

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That's all they do.

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They just do podcasts.

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They have no website and it doesn't mean that they're not successful because they are very

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successful, but their model is specific towards comedy and true crime.

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And they have already set up, you know, whether it be a Patreon, I think they still have a

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Patreon.

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I know they do actually.

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And that Patreon is just one element of their monetization efforts along with the merch

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that they sell along with the live shows that they do along with, you know, so they set

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up everything in the process.

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And then they've also set up this really small dinky little website to collect email addresses.

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It doesn't have to be complicated.

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Just has to be somewhere where they collect emails because one day and I'm sure you I'm

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not sure if the audience understand this or remembers this, but I don't know if you remember

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when Instagram went down like six months ago and all the influencers lost their mind like

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they were losing their mind and they're like, oh my God, I can't make money.

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And I remember I remember seeing specifically seeing one of my friends who's an influencer.

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She was losing it like every second.

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I can't do this.

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I can't do that.

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When those instances come around where Facebook comes down or YouTube goes down or Instagram

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goes down, what's the other line of communication that you have?

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Well, it could be your email list and communicating and telling them, hey, just letting you know,

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I do realize Instagram is down today.

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I will be back once Instagram gets back up, but here's a promotion that was supposed to

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run on Instagram, but it's right here in your email inbox.

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Here you go.

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So that those lines of communication need to always be open somewhere, but you got to

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put the work in in order to make sure those lines are always open.

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I'm so glad you said that because that's one of the things we actually do talk about a

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lot is that your podcast definitely needs a website and it definitely needs an email

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list because your email and your website, those are the only things you actually own

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because yeah, you can post all this stuff on Instagram.

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You can post all this stuff on Facebook.

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You can post all this stuff on TikTok, but if any of it goes down, what are you going

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to do?

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Reach out to your audience.