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I do have to kind of hone in here, but it's hard.

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So I got to ask you, which do you think is better to participate in O Summit or host it?

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Because it's a lot of work.

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Well, to participate, like, so as a speaker, it's a great opportunity.

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And here's the thing I'll say out there.

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A lot of speakers are completely missing the mark on this.

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Because there's more opportunities for speakers to speak on virtual events and virtual summits.

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Now, a lot of them aren't giving it their all.

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It used to be, I mean, I wrote an article blog back in 2019 for 2020, the future of virtual summits.

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And it's crazy how spot on it was even before knowing COVID was going to happen on what was going to happen.

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With that being said, virtual summits and virtual events aren't going anywhere.

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They're actually becoming more and more adapted.

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Like, we're actually having an entire department now that's dedicated to in-person or professionals,

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let's say, like chiropractors, dentists, attorneys who are running virtual summits, one day virtual

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summits in their local community with speakers in their local community.

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It's still virtual because people still want to watch it from the comfort of their home.

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But they're becoming like the local celebrity in their communities from these, as well as building their

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their list, their audience and getting more people into their practices and their businesses.

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So we're seeing it being done in places you wouldn't have even thought of doing virtual summits before.

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So with that being said, they're not going to go anywhere.

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The where the speakers are missing the mark here is back in the day when you got asked to speak on a summit,

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it was a great opportunity. You played full out.

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A lot of times, speakers now do the bare minimum.

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I will say if you play full out, if you actually mail, promote and participate, get in the audience,

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get in the groups, if they do a speaker panel, volunteer to be on that panel, you're going to build

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your bandwidth, your publicity, your growth and the opportunities that are going to come out of that for you

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are going to be tremendous as well.

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10x. It's going to be great opportunity regardless, but pick the ones that you know are going to be great for you

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and play full out. You're going to get so much more out of it.

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So being a speaker is amazing because you're right.

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You don't have to do as much work.

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But at the end of the day, you know, the rewards go to those who do put in the work and being a host,

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although there is work, it does take time.

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Again, if you're doing a multi-day summit, you're looking at probably three or four months minimum.

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It's a decent amount of work just because of the amount of interviews and stuff that you're going to do.

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I will say because of platforms like virtual summit software, it's reduced the amount of tech work that went

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in my first summit. It took me over 100 hours to build.

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There were seven different pieces of software, 26 plugins and over 100 hours cost me $7,000 and still looks

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like a third grader build it.

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Now I can build that same summit in two hours or less for $97 on the virtual summit software.

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But with that being said, hosting the summit does not have to take you a long time.

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If you're doing a one day summit, which is what I recommend everybody starts with, you're talking 30 days,

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30 days and maybe five to 10 hours if you're doing like six to eight speakers.

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Right. I mean, all of us have that extra time, especially to generate an extra 500 or 1000 leads that may turn

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into 10, 20, 30, 50, 100 new sales.

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So it's really the cost.

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The cost of time benefit is phenomenal.

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Most of the hosts that I know who run a summit end up running multiple summits ongoing every year because

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of how beneficial they are.

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And then they set them to the ever summit status, you know, and put it on their website or their resources

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page.

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And it just becomes now an automated funnel that brings people into their database, into their community

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and turns into sales without them even having to do anything.

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I mean, that's really the end goal.

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It's not a get rich quick scheme.

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It's not going to make you, you know, if you're not running traffic to it, it's not going to make you millions

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of dollars on as an ever summit funnel, but it will generate you.

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I mean, we have a naturopath that wanted to break away from his practice.

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He started running.

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He did a one day summit.

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It was a Parkinson's solution summit.

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He focuses on brain solutions.

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He ran that he had eight professionals come and speak.

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He ran that same one day summit on the ever summit feature in virtual summit software each month.

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He ran traffic to it.

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He think he'd put like five or six thousand dollars a month into paid traffic, which is nothing when you

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hear what I'm about to say.

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He got a hundred new patients a month, generated over a million dollars in new patient revenue over the

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course of one year by running the same one day summit.

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He built it one time, reran it and generated him over a million dollars in new patients.

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We see all kinds of level, different levels of that.

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But I mean, that's the kind of thing that can happen when you have something that people want to participate in.