1 00:00:00,000 --> 00:00:11,560 One of the things that you said that really stuck out to me first was, um, you said that 2 00:00:11,560 --> 00:00:14,040 you were basically building relationships with these experts. 3 00:00:14,040 --> 00:00:17,560 So not only are you building relationships with your potential customers, you're building 4 00:00:17,560 --> 00:00:21,160 relationships with people that can basically help you build their, build your business 5 00:00:21,160 --> 00:00:24,320 and theirs and borrowing each other's audiences. 6 00:00:24,320 --> 00:00:28,280 That's such an interesting idea because you know, like you said, there is so much to go 7 00:00:28,280 --> 00:00:32,680 around and you don't have to fear that if you're trying to get people in on your thing, 8 00:00:32,680 --> 00:00:35,360 cause maybe you could be on theirs. 9 00:00:35,360 --> 00:00:40,080 Well and to go with what you're just saying right there, I mean, in a way it's not a lot 10 00:00:40,080 --> 00:00:42,920 different than a podcast, at least the conceptually, right? 11 00:00:42,920 --> 00:00:47,080 We bring a lot of the podcasts out there, interview based podcasts. 12 00:00:47,080 --> 00:00:51,200 One of the reasons for that is we hope the person we're interviewing, one, not only adds 13 00:00:51,200 --> 00:00:56,000 value to our audience, number one, but number two, hopefully shares it with their audience, 14 00:00:56,000 --> 00:01:00,160 which helps us grow our podcast, a summit is like that on steroids. 15 00:01:00,160 --> 00:01:05,920 You got eight, 10, 20, 30, 50, 60 people all doing it at the exact same time. 16 00:01:05,920 --> 00:01:10,880 It's kind of like a podcast and a launch in a series of webinars or masterclasses all 17 00:01:10,880 --> 00:01:12,520 in one event. 18 00:01:12,520 --> 00:01:15,760 And that's one of the reasons they've, they become so successful. 19 00:01:15,760 --> 00:01:20,120 I will say, and again, I mentioned this a minute ago, I see podcasters do extremely 20 00:01:20,120 --> 00:01:24,700 well with this because one is really easy to reach back out to past guests. 21 00:01:24,700 --> 00:01:28,880 So they usually already have a speaker list lined up that they can reach out to and they 22 00:01:28,880 --> 00:01:32,480 had a great interaction with you already once, most of the time they'll be willing to do 23 00:01:32,480 --> 00:01:34,360 it again. 24 00:01:34,360 --> 00:01:39,680 But with that being said, for others, I wouldn't also necessarily recommend, you know, a virtual 25 00:01:39,680 --> 00:01:43,760 summit is extremely powerful and extremely beneficial, but there's a variety of different 26 00:01:43,760 --> 00:01:44,760 types. 27 00:01:44,760 --> 00:01:49,360 I wouldn't recommend everybody does every single type, at least not at the beginning. 28 00:01:49,360 --> 00:01:53,920 So we've been talking about kind of like multi-day summits and just to clarify, a multi-day summit 29 00:01:53,920 --> 00:01:59,040 is anywhere from about three days to seven days and has anywhere from about 20 or 25 30 00:01:59,040 --> 00:02:01,360 speakers onwards up like 80 speakers. 31 00:02:01,360 --> 00:02:04,560 You know, I did a summit that had 126 speakers on it. 32 00:02:04,560 --> 00:02:08,880 I would not recommend that for anybody at any time, but especially not on your first 33 00:02:08,880 --> 00:02:09,880 summit. 34 00:02:09,880 --> 00:02:14,040 You know, Russell Brunson did a summit that was 30 days long and did about a million dollars 35 00:02:14,040 --> 00:02:18,220 in the first 14 days of his virtual summit. 36 00:02:18,220 --> 00:02:23,000 With that being said, the other style of summits, there's summit series, there's micro summits, 37 00:02:23,000 --> 00:02:25,880 but the big proponent for me is the one day summit. 38 00:02:25,880 --> 00:02:30,360 The one day summit is really great, again, for podcasters as well, but anybody just getting 39 00:02:30,360 --> 00:02:35,040 started because it's a little bit, a little bit, it's easier to put on. 40 00:02:35,040 --> 00:02:37,000 It's less risky. 41 00:02:37,000 --> 00:02:41,900 It's just like it says, it's one day, but it doesn't mean it's a full day in content. 42 00:02:41,900 --> 00:02:48,200 It just means that your audience has one day to essentially consume it, which really overcomes 43 00:02:48,200 --> 00:02:49,320 overwhelm as well. 44 00:02:49,320 --> 00:02:54,160 So these mega summits do really well, but there's a whole other side of this, attendees 45 00:02:54,160 --> 00:02:59,540 that go, I don't have five days or I don't have, you know, 50 hours to watch all 50 sessions, 46 00:02:59,540 --> 00:03:01,400 so I'm not even going to participate in it. 47 00:03:01,400 --> 00:03:04,760 With a one day summit, it says, hey, here's, you have this problem. 48 00:03:04,760 --> 00:03:07,540 We're going to solve it on this summit in one day. 49 00:03:07,540 --> 00:03:10,720 Almost everybody, if the problem is big enough, is willing to invest one day. 50 00:03:10,720 --> 00:03:12,440 And again, it's not a full day in time. 51 00:03:12,440 --> 00:03:13,680 It's not like eight hours. 52 00:03:13,680 --> 00:03:16,160 It's just, that's when they consume it. 53 00:03:16,160 --> 00:03:17,920 That's how long they have to consume it. 54 00:03:17,920 --> 00:03:22,620 And it has anywhere from around six speakers, upwards of 12 speakers with kind of eight 55 00:03:22,620 --> 00:03:23,940 being the sweet spot. 56 00:03:23,940 --> 00:03:26,800 So it's much easier to do from a time perspective. 57 00:03:26,800 --> 00:03:31,120 It's going to give you the same experience, the same understanding as doing a multi-day 58 00:03:31,120 --> 00:03:35,200 summit, but you're going to be able to do it quicker, faster and easier. 59 00:03:35,200 --> 00:03:38,100 And you know, heaven forbid you mess up on something. 60 00:03:38,100 --> 00:03:40,240 You're not like wasting all of your opportunities. 61 00:03:40,240 --> 00:03:44,260 You didn't, you know, you didn't invite all 30 or 40 contacts you have. 62 00:03:44,260 --> 00:03:48,360 You could still run another one later and fix that, you know, error or whatever you 63 00:03:48,360 --> 00:03:49,360 had. 64 00:03:49,360 --> 00:04:16,860 And so we'll see what you are all about.