One of the things that you said that really stuck out to me first was, um, you said that
you were basically building relationships with these experts.
So not only are you building relationships with your potential customers, you're building
relationships with people that can basically help you build their, build your business
and theirs and borrowing each other's audiences.
That's such an interesting idea because you know, like you said, there is so much to go
around and you don't have to fear that if you're trying to get people in on your thing,
cause maybe you could be on theirs.
Well and to go with what you're just saying right there, I mean, in a way it's not a lot
different than a podcast, at least the conceptually, right?
We bring a lot of the podcasts out there, interview based podcasts.
One of the reasons for that is we hope the person we're interviewing, one, not only adds
value to our audience, number one, but number two, hopefully shares it with their audience,
which helps us grow our podcast, a summit is like that on steroids.
You got eight, 10, 20, 30, 50, 60 people all doing it at the exact same time.
It's kind of like a podcast and a launch in a series of webinars or masterclasses all
in one event.
And that's one of the reasons they've, they become so successful.
I will say, and again, I mentioned this a minute ago, I see podcasters do extremely
well with this because one is really easy to reach back out to past guests.
So they usually already have a speaker list lined up that they can reach out to and they
had a great interaction with you already once, most of the time they'll be willing to do
it again.
But with that being said, for others, I wouldn't also necessarily recommend, you know, a virtual
summit is extremely powerful and extremely beneficial, but there's a variety of different
types.
I wouldn't recommend everybody does every single type, at least not at the beginning.
So we've been talking about kind of like multi-day summits and just to clarify, a multi-day summit
is anywhere from about three days to seven days and has anywhere from about 20 or 25
speakers onwards up like 80 speakers.
You know, I did a summit that had 126 speakers on it.
I would not recommend that for anybody at any time, but especially not on your first
summit.
You know, Russell Brunson did a summit that was 30 days long and did about a million dollars
in the first 14 days of his virtual summit.
With that being said, the other style of summits, there's summit series, there's micro summits,
but the big proponent for me is the one day summit.
The one day summit is really great, again, for podcasters as well, but anybody just getting
started because it's a little bit, a little bit, it's easier to put on.
It's less risky.
It's just like it says, it's one day, but it doesn't mean it's a full day in content.
It just means that your audience has one day to essentially consume it, which really overcomes
overwhelm as well.
So these mega summits do really well, but there's a whole other side of this, attendees
that go, I don't have five days or I don't have, you know, 50 hours to watch all 50 sessions,
so I'm not even going to participate in it.
With a one day summit, it says, hey, here's, you have this problem.
We're going to solve it on this summit in one day.
Almost everybody, if the problem is big enough, is willing to invest one day.
And again, it's not a full day in time.
It's not like eight hours.
It's just, that's when they consume it.
That's how long they have to consume it.
And it has anywhere from around six speakers, upwards of 12 speakers with kind of eight
being the sweet spot.
So it's much easier to do from a time perspective.
It's going to give you the same experience, the same understanding as doing a multi-day
summit, but you're going to be able to do it quicker, faster and easier.
And you know, heaven forbid you mess up on something.
You're not like wasting all of your opportunities.
You didn't, you know, you didn't invite all 30 or 40 contacts you have.
You could still run another one later and fix that, you know, error or whatever you
had.
And so we'll see what you are all about.