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But let's, let's back up just a little bit for just a second.

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Why should podcasters care about virtual summits?

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Why should they even be having that on their radar?

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Well, first of all, I'm a big proponent of virtual summits, not just because my buddy's

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GLD, but because they've been very successful for us in our company as well.

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You know, over the long haul, we've had a lot of people come in, listen to the virtual

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summit podcast to get knowledge, to get information, and at some point come into the software,

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virtual summit software and run their summit through that.

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What I can't do very well, and I'm not an expert at podcasting by any means, but I'm

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a big proponent of them.

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What I wasn't able to do is speed that process up or scale it on my own terms.

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Now with a virtual summit, I have power and control to be able to make it as big as I

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want.

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I know that I could do other things to push it bigger, but I know for sure I can get that

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information, which is a big thing.

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We have a lot of strategies in the podcasting space for trying to get people to go from

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the earbuds into the email, but a lot of times it is the challenge that we're trying to overcome.

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With a virtual summit, they're not getting access to the information unless they give

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you their information.

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So it's a big way to collect that information, collect their email, their name, and be able

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to communicate with them afterwards, which puts that monetization opportunity on your

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timeline versus just their timeline.

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Well, speaking of which, you said that you're giving value.

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So how exactly, I kind of know this, but just for our audience, how exactly are you making

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money from it if you're giving away three tickets to a virtual summit?

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How does that work?

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That's a great question.

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I'm glad you asked that.

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I always leave that to see if people are even paying attention.

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They're like, wait, you said it was free.

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How'd you make 30,000 or 36 or 100, whatever?

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So it's free to attend, right?

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Just like, you know, you're giving them the opportunity to have access to these thought

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leaders, these amazing people and get this content for free.

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But it's during this period of time, the summit, if you're doing a multi-day summit is like,

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let's say Thursday through Sunday and they can show up and they can get access to those

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sessions.

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But just like any conference or any summit, when those end, when that day's over, those

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sessions close down and they're no longer available.

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However, we usually offer a summit offer or like an all access pass for a nominal fee,

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like 47 bucks or 97 bucks.

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And it gives them access one to keep those sessions on demand.

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But we also throw in some cool bonuses or other things as well.

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So the people who are like the attendees who are like, this is amazing.

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Like I want to come back to this.

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This is great knowledge or, you know, I didn't get a chance to get through them all.

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I want to come back to them.

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You know, they'll gladly pay $47, especially if they see the value in it to have access

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to those ongoing.

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And so that's where the revenue from a summit comes.

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Now, I always say your summit is not your monetization strategy.

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Your summit is your relationship strategy.

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That's where you build to know, like, and trust your monetization strategy comes after

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that.

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It's what you're going to do after the summit is where you're truly going to be able to

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monetize most of our summits.

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You know, we see anywhere from 10,000 to 50,000.

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We have had a couple hundred thousand dollar summits, but those were 10 to 20 to 30% of

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the revenue we were able to generate after the summit because we've built the relationship

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with them and then we bring them into our next promotion or offer.