1 00:00:00,000 --> 00:00:17,240 Hey everyone, Ashley here with RSS.com. 2 00:00:17,240 --> 00:00:21,000 In today's episode, we're chatting with Jamie Kennedy of Brave Moon Podcasts. 3 00:00:21,000 --> 00:00:24,560 We're talking all about using templates to set yourself up for podcasting success in 4 00:00:24,560 --> 00:00:25,840 the new year. 5 00:00:25,840 --> 00:00:30,240 So let's get started. 6 00:00:30,240 --> 00:00:32,280 Jamie, welcome to the show. 7 00:00:32,280 --> 00:00:33,280 Thank you. 8 00:00:33,280 --> 00:00:34,280 I'm so happy to be here. 9 00:00:34,280 --> 00:00:37,960 Well, can you do us a favor and tell us a little bit about what it is that you do? 10 00:00:37,960 --> 00:00:38,960 Yeah. 11 00:00:38,960 --> 00:00:41,840 So I am the founder of Brave Moon Podcasts. 12 00:00:41,840 --> 00:00:45,080 It is a podcast production company. 13 00:00:45,080 --> 00:00:55,600 We basically help our clients with audio editing and show notes, copy, copywriting, marketing, 14 00:00:55,600 --> 00:00:57,240 monetization. 15 00:00:57,240 --> 00:01:03,440 And I absolutely love to make people's podcast dreams come true. 16 00:01:03,440 --> 00:01:04,440 That's awesome. 17 00:01:04,440 --> 00:01:06,640 So how did you get started in podcasting? 18 00:01:06,640 --> 00:01:08,760 So the story is a little funny. 19 00:01:08,760 --> 00:01:16,200 I come from a marketing background in the fitness, the health and fitness industry. 20 00:01:16,200 --> 00:01:21,500 And basically I was working for a company, it was a gym and they wanted to start a podcast. 21 00:01:21,500 --> 00:01:27,040 So they decided to look within the internal staff to see if anyone had any secret podcast 22 00:01:27,040 --> 00:01:29,880 audio editing tablet. 23 00:01:29,880 --> 00:01:31,240 And they stumbled across me. 24 00:01:31,240 --> 00:01:34,840 So I said that absolutely, I'd love to help out. 25 00:01:34,840 --> 00:01:40,360 And flash forward, I started helping other podcasts through word of mouth and I started 26 00:01:40,360 --> 00:01:42,040 Brave Moon Podcasts. 27 00:01:42,040 --> 00:01:48,000 And I think the best part about it is I ended up getting to leave my full time career and 28 00:01:48,000 --> 00:01:50,240 starting to do this instead. 29 00:01:50,240 --> 00:01:55,200 And the original podcast, the gym that I worked for is still my client to this day. 30 00:01:55,200 --> 00:02:00,080 So it just feels really good to be doing what I love. 31 00:02:00,080 --> 00:02:01,080 That's awesome. 32 00:02:01,080 --> 00:02:04,680 So now I'm curious, why did they want to start a podcast in the first place? 33 00:02:04,680 --> 00:02:07,480 Ah, yes, that is a great question. 34 00:02:07,480 --> 00:02:14,440 So the head of marketing has been hearing wonderful things about podcasting. 35 00:02:14,440 --> 00:02:20,760 And frankly, I guess this extends beyond just what they've been hearing, but that podcasting 36 00:02:20,760 --> 00:02:24,520 is a huge opportunity at the moment. 37 00:02:24,520 --> 00:02:31,640 It's really unsaturated at the moment, whereas there are 51 million YouTube channels and 38 00:02:31,640 --> 00:02:35,000 there are over a billion Instagram accounts. 39 00:02:35,000 --> 00:02:38,920 There's only sitting at about two hundred and a half million podcasts at the moment. 40 00:02:38,920 --> 00:02:44,920 And if I heard the stat correctly, only 18% of those are regularly consistently active. 41 00:02:44,920 --> 00:02:49,200 So we're really talking about an unsaturated market at the moment for podcasts. 42 00:02:49,200 --> 00:02:55,720 And at the same time, we have close to 425 million podcast listeners globally. 43 00:02:55,720 --> 00:02:59,880 So really unsaturated and lots of opportunity. 44 00:02:59,880 --> 00:03:06,460 I think another stat that really spoke to me was that 75% of podcast listeners are tuning 45 00:03:06,460 --> 00:03:08,880 in so that they can learn something new. 46 00:03:08,880 --> 00:03:12,080 So they're really primed for that educational content. 47 00:03:12,080 --> 00:03:21,160 So if you're a gym, for instance, or if you're a coach or a nutritionist or a speaker, your 48 00:03:21,160 --> 00:03:27,680 target audience is primed and ready and wanting to listen to you on podcasts. 49 00:03:27,680 --> 00:03:31,880 So there's a couple of reasons why they are excited to get going and why every podcaster 50 00:03:31,880 --> 00:03:35,440 should get excited to get going and starting a podcast. 51 00:03:35,440 --> 00:03:39,100 Absolutely, and I'm so glad that you mentioned the statistic about the fact that there's 52 00:03:39,100 --> 00:03:42,960 only about two and a half billion podcasts right now and that only, what was it you said, 53 00:03:42,960 --> 00:03:44,360 18% are active? 54 00:03:44,360 --> 00:03:45,360 Yes. 55 00:03:45,360 --> 00:03:48,480 Yeah, and when you compare that to, I come from the world of blogging. 56 00:03:48,480 --> 00:03:53,120 And so in blogging, there's like 80 million WordPress websites right now and there's more 57 00:03:53,120 --> 00:03:54,720 growing every single day. 58 00:03:54,720 --> 00:03:59,360 And so when you talk about a saturated market, I see how people are like afraid, like, oh, 59 00:03:59,360 --> 00:04:01,280 everybody's got to podcast these days. 60 00:04:01,280 --> 00:04:05,760 But the reality is that when you niche down and you're speaking to a specific audience, 61 00:04:05,760 --> 00:04:07,700 there's still so much room for growth. 62 00:04:07,700 --> 00:04:10,200 So I'm absolutely thrilled that you said that. 63 00:04:10,200 --> 00:04:15,060 So you and I are doing this interview now here in December 2022. 64 00:04:15,060 --> 00:04:17,540 This episode is going to be launching in January. 65 00:04:17,540 --> 00:04:22,860 And so we're starting to talk a lot about the new year and how to prepare for the new 66 00:04:22,860 --> 00:04:24,340 year of podcasting. 67 00:04:24,340 --> 00:04:28,320 So I'd like you to chat with me a little bit about how people can prepare themselves for 68 00:04:28,320 --> 00:04:33,680 the new year and kind of avoid getting podcast or burnout or pod fading because pod fading 69 00:04:33,680 --> 00:04:36,660 is huge right now. 70 00:04:36,660 --> 00:04:37,900 So absolutely. 71 00:04:37,900 --> 00:04:39,360 Podcast or burnout is something that happens. 72 00:04:39,360 --> 00:04:44,280 And in fact, we were just talking about that stat that only 18% of current podcasts are 73 00:04:44,280 --> 00:04:45,280 active. 74 00:04:45,280 --> 00:04:49,440 And I think one of the reasons why this happens is because we aren't getting that instant 75 00:04:49,440 --> 00:04:51,960 gratification with a podcast. 76 00:04:51,960 --> 00:05:00,240 When we don't get that instant gratification, we wonder if it's working. 77 00:05:00,240 --> 00:05:05,960 But when you accept that a podcast is going to take delayed gratification, meaning it's 78 00:05:05,960 --> 00:05:14,280 if you spend the time, if you spend the effort and the consistency to not only build it and 79 00:05:14,280 --> 00:05:18,280 continue to create episodes, but also promote it and feel really proud about what you're 80 00:05:18,280 --> 00:05:22,640 doing, that gratification is going to come in the future. 81 00:05:22,640 --> 00:05:26,400 And so that is the key to staying away from podcast or burnout. 82 00:05:26,400 --> 00:05:28,680 One of the keys, I would say. 83 00:05:28,680 --> 00:05:31,440 And then the ways that you can set yourself up for success. 84 00:05:31,440 --> 00:05:33,960 So I'm a really organized person. 85 00:05:33,960 --> 00:05:36,720 I will be first to admit that slightly, slightly. 86 00:05:36,720 --> 00:05:38,680 Yeah, just over the top. 87 00:05:38,680 --> 00:05:44,760 But the things that I really need to do in order to get my podcast on track, the first 88 00:05:44,760 --> 00:05:49,080 thing I really like to do is I like to make sure that I'm chunking down my tasks. 89 00:05:49,080 --> 00:05:56,240 So I'm not just saying I need to do this episode and then thinking of all of the things that 90 00:05:56,240 --> 00:05:58,440 I need to do in order for that to happen. 91 00:05:58,440 --> 00:06:03,480 Instead, what I'm going to do is I'm going to say today, I'm going to vet if I'm doing 92 00:06:03,480 --> 00:06:09,360 an interview style podcast, for example, I'm going to vet 10 potential guests today. 93 00:06:09,360 --> 00:06:14,360 I'm going to send them an email and I'm going to respond to them as they come through. 94 00:06:14,360 --> 00:06:22,080 And then another example would be tomorrow, let's do, let's film or let's record our 95 00:06:22,080 --> 00:06:25,680 intro and outro for the next three episodes. 96 00:06:25,680 --> 00:06:31,640 So you're going to chunk those tasks down so that they just feel a little bit more manageable. 97 00:06:31,640 --> 00:06:36,420 And then the second thing I would definitely recommend would be, this one is kind of funny 98 00:06:36,420 --> 00:06:40,320 and I've heard this from, I think it's from James Clear. 99 00:06:40,320 --> 00:06:48,400 I'm not quite sure who told me about this, but if you add your tasks into your calendar, 100 00:06:48,400 --> 00:06:52,560 that is going to be a key way to make it happen for you. 101 00:06:52,560 --> 00:06:56,700 So I start to recognize how long a task will take me. 102 00:06:56,700 --> 00:07:02,180 So it takes me an hour to record an intro and an outro for three episodes, for instance. 103 00:07:02,180 --> 00:07:05,120 So let's add that to Monday at 10 AM. 104 00:07:05,120 --> 00:07:09,960 So I know Monday at 10 AM, according to my calendar, I'm recording those intro and outros. 105 00:07:09,960 --> 00:07:11,120 That's just what I do. 106 00:07:11,120 --> 00:07:12,520 That's what I'm not going to get distracted. 107 00:07:12,520 --> 00:07:17,440 I'm not going to let myself, you know, oh, choose to get a coffee instead. 108 00:07:17,440 --> 00:07:18,760 Okay, maybe sometimes. 109 00:07:18,760 --> 00:07:24,240 But what I'm going to do is I'm going to create that dedicated time and I treat it like it's 110 00:07:24,240 --> 00:07:25,480 a meeting with myself. 111 00:07:25,480 --> 00:07:30,880 But I had to show up for myself, accountability for my calendar. 112 00:07:30,880 --> 00:07:35,680 And then the third thing that I love to suggest and it's something that I do regularly, I'm 113 00:07:35,680 --> 00:07:39,000 a visual, I'm a very visual person. 114 00:07:39,000 --> 00:07:43,480 And so this is definitely for the podcast listener out there who is very visual like 115 00:07:43,480 --> 00:07:44,520 me. 116 00:07:44,520 --> 00:07:50,520 I like to see every step of the way of my episode. 117 00:07:50,520 --> 00:07:55,880 So I have this thing, I use Trello and Trello is basically a project management tool if 118 00:07:55,880 --> 00:07:57,880 you haven't heard of it. 119 00:07:57,880 --> 00:08:05,520 And you can take an episode, one episode and you can in this template that I use, I move 120 00:08:05,520 --> 00:08:12,400 it along, I check off the boxes when I'm done with a task and it feels so gratifying. 121 00:08:12,400 --> 00:08:17,280 When you finally move an episode into the completion folder. 122 00:08:17,280 --> 00:08:23,040 So yeah, that is something that I do consistently every week. 123 00:08:23,040 --> 00:08:25,120 It's something that I live by. 124 00:08:25,120 --> 00:08:29,900 And in fact, I do offer it for free on my website. 125 00:08:29,900 --> 00:08:32,880 So I know we're going to put that in the show notes for you. 126 00:08:32,880 --> 00:08:37,080 So please go ahead and go use that. 127 00:08:37,080 --> 00:08:40,280 Trello is a free subscription as well. 128 00:08:40,280 --> 00:08:46,640 So that's something you can do straight away and yeah, take advantage of that strategy 129 00:08:46,640 --> 00:08:48,640 that I use. 130 00:08:48,640 --> 00:08:49,640 That's wonderful. 131 00:08:49,640 --> 00:08:53,360 And we've actually spoken about Trello on the blog before we have an entire tutorial, 132 00:08:53,360 --> 00:08:56,960 which we will also leave in the show notes about how to use Trello to manage your podcast 133 00:08:56,960 --> 00:08:57,960 workflow. 134 00:08:57,960 --> 00:09:02,560 And I'm excited that you're talking about this template that you have because I actually 135 00:09:02,560 --> 00:09:06,000 use Trello myself for managing this podcast. 136 00:09:06,000 --> 00:09:09,680 And it's so much easier than trying to remember everything. 137 00:09:09,680 --> 00:09:12,920 And I don't really do well as well with track lists. 138 00:09:12,920 --> 00:09:17,880 So I like the idea of something being almost a moving document that you can play with and 139 00:09:17,880 --> 00:09:19,500 keep track of everything. 140 00:09:19,500 --> 00:09:23,960 So how would you say you created your template? 141 00:09:23,960 --> 00:09:28,640 Did you just figure out by trial and error or you sat down and just thought about it? 142 00:09:28,640 --> 00:09:29,640 How did you do it? 143 00:09:29,640 --> 00:09:30,640 I'm kind of curious. 144 00:09:30,640 --> 00:09:31,720 Oh, that's such a good question. 145 00:09:31,720 --> 00:09:34,400 So as I mentioned, I'm a very visual person. 146 00:09:34,400 --> 00:09:39,760 So oftentimes when I'm at the beginning of any new project, I'll sit down with a piece 147 00:09:39,760 --> 00:09:41,240 of paper and a pen. 148 00:09:41,240 --> 00:09:45,480 Now I will have to say that my husband just started working for Miro. 149 00:09:45,480 --> 00:09:48,320 It's a digital whiteboard. 150 00:09:48,320 --> 00:09:51,840 So I have to say that I've actually moved completely digital. 151 00:09:51,840 --> 00:09:57,200 So now I'm using this digital whiteboard instead of a piece of paper and a pen. 152 00:09:57,200 --> 00:10:04,160 But it gets the same thing across, which is that I'm ideating visually how I want it to 153 00:10:04,160 --> 00:10:05,160 look. 154 00:10:05,160 --> 00:10:11,240 So I really sat down and I focused and I thought, what is the process that I experience when 155 00:10:11,240 --> 00:10:15,720 I am editing, producing this podcast? 156 00:10:15,720 --> 00:10:18,000 What are the steps that I need to take? 157 00:10:18,000 --> 00:10:23,160 And how can I know that everything is being taken care of? 158 00:10:23,160 --> 00:10:24,940 Trello was the answer to that. 159 00:10:24,940 --> 00:10:31,240 It has so many tools that you can use, as you very well know, with the due date, the 160 00:10:31,240 --> 00:10:33,320 start date and the due date. 161 00:10:33,320 --> 00:10:37,040 And you can do a checklist so you can make sure that you're checking every box along 162 00:10:37,040 --> 00:10:38,300 the way. 163 00:10:38,300 --> 00:10:46,720 And then you can visually move it across, just as you were saying, to show what stage 164 00:10:46,720 --> 00:10:47,720 it's at. 165 00:10:47,720 --> 00:10:51,240 And so yeah, so that it came together. 166 00:10:51,240 --> 00:10:55,840 It took, I would say, a few weeks to really perfect it and to make sure it was working 167 00:10:55,840 --> 00:10:56,840 for me. 168 00:10:56,840 --> 00:11:01,120 But yeah, it ended up coming together. 169 00:11:01,120 --> 00:11:02,320 Now I can't live without it. 170 00:11:02,320 --> 00:11:04,800 I can't produce without it. 171 00:11:04,800 --> 00:11:05,800 That's funny. 172 00:11:05,800 --> 00:11:08,320 And when you mentioned Mirror, I was kind of giggling because I use that as well in 173 00:11:08,320 --> 00:11:10,400 my online business. 174 00:11:10,400 --> 00:11:14,720 Now the other thing that's cool about Trello is how many integrations they have. 175 00:11:14,720 --> 00:11:16,120 We were talking about the due date. 176 00:11:16,120 --> 00:11:20,040 Like if you set yourself arbitrary due dates or even deadlines that you need for sponsors 177 00:11:20,040 --> 00:11:24,040 and things like that, you can actually connect Trello to your Google Calendar or your Microsoft 178 00:11:24,040 --> 00:11:25,040 Outlook Calendar. 179 00:11:25,040 --> 00:11:26,920 So I think it's awesome. 180 00:11:26,920 --> 00:11:30,680 And there's so many awesome templates you can use. 181 00:11:30,680 --> 00:11:34,160 And I'm excited that you created one that people can access for free. 182 00:11:34,160 --> 00:11:35,160 Absolutely. 183 00:11:35,160 --> 00:11:36,160 I hope it helps. 184 00:11:36,160 --> 00:11:37,160 I hope so too. 185 00:11:37,160 --> 00:11:38,560 I really do. 186 00:11:38,560 --> 00:11:42,640 So while we're talking about, you know, getting started for the new year and getting set up 187 00:11:42,640 --> 00:11:48,200 for success, what would your advice be to the beginning podcaster who's trying to get 188 00:11:48,200 --> 00:11:52,000 ready to launch this thing? 189 00:11:52,000 --> 00:12:00,080 I would say your very first step is going to be setting your podcast niche, choosing 190 00:12:00,080 --> 00:12:02,560 your podcast niche. 191 00:12:02,560 --> 00:12:10,800 I think a lot of new podcasters, okay, I should say that in general, people are beautiful, 192 00:12:10,800 --> 00:12:16,480 multifaceted, multifaceted, multi-passionate people as we all should be. 193 00:12:16,480 --> 00:12:21,640 However, when we're going into the podcast world, when we're going into creating content 194 00:12:21,640 --> 00:12:27,400 for people, people are seeking certain information from a podcast. 195 00:12:27,400 --> 00:12:34,400 They still have certain hobbies and passions and excitements that they want to hear about 196 00:12:34,400 --> 00:12:35,760 in a podcast. 197 00:12:35,760 --> 00:12:41,200 So a perfect example would be, let's say there's a 40-year-old woman who is getting into strength 198 00:12:41,200 --> 00:12:42,760 training. 199 00:12:42,760 --> 00:12:48,240 She's going to want to find a podcast community that's speaking to her directly, that's talking 200 00:12:48,240 --> 00:12:55,860 about her pains, her woes, her challenges, her excitements, her bins, her successes, 201 00:12:55,860 --> 00:12:59,820 and all of those things that everybody in that community can relate to. 202 00:12:59,820 --> 00:13:04,280 So I know it seems, you know, the first instinct is to say, oh, I just want to create a podcast 203 00:13:04,280 --> 00:13:05,880 about everything that I love. 204 00:13:05,880 --> 00:13:06,880 And that's beautiful. 205 00:13:06,880 --> 00:13:09,120 That's a beautiful thing. 206 00:13:09,120 --> 00:13:14,200 I love multi-passionates, but I think in the case of creating your first podcast, it will 207 00:13:14,200 --> 00:13:19,760 help you immensely if you choose a niche, if you choose a target listener that you feel 208 00:13:19,760 --> 00:13:26,920 really strongly about that you really want to serve and make it about them. 209 00:13:26,920 --> 00:13:30,720 I love that you said that because one of the clients I was working with earlier this year, 210 00:13:30,720 --> 00:13:33,880 they have this thing that they do called Wiffem. 211 00:13:33,880 --> 00:13:35,600 And I was like, what in the world is Wiffem? 212 00:13:35,600 --> 00:13:38,280 But basically it's the what's in it for me. 213 00:13:38,280 --> 00:13:42,520 When a person is listening to a podcast or reading a blog post or whatever it is that 214 00:13:42,520 --> 00:13:45,600 they're consuming, they're wanting to know what's in it for me. 215 00:13:45,600 --> 00:13:49,640 So I'm thrilled that you basically put it the way that you did, that you're niching 216 00:13:49,640 --> 00:13:55,120 down because the person who's coming to your podcast, they're coming for a specific reason. 217 00:13:55,120 --> 00:13:59,160 And I love that you said your first podcast should be like that specific niche because 218 00:13:59,160 --> 00:14:01,680 you can always start another one. 219 00:14:01,680 --> 00:14:09,240 All right, so is there anything else that you can think of that people need to be thinking 220 00:14:09,240 --> 00:14:12,520 about for setting themselves up for success in the new year? 221 00:14:12,520 --> 00:14:15,640 I mean, we've talked about templates, we've talked about having a plan. 222 00:14:15,640 --> 00:14:18,200 What else would you share? 223 00:14:18,200 --> 00:14:26,800 I would say staying consistent is going to be your best friend when it comes to creating 224 00:14:26,800 --> 00:14:29,080 a podcast. 225 00:14:29,080 --> 00:14:31,920 Most podcast listeners are incredibly loyal. 226 00:14:31,920 --> 00:14:36,960 They love to stick with podcasts that they know and they listen to your podcast weekly 227 00:14:36,960 --> 00:14:40,520 or fortnightly or however you decide to set up your podcast. 228 00:14:40,520 --> 00:14:45,000 They become so loyal that in a way you should be loyal back to them. 229 00:14:45,000 --> 00:14:50,240 You should be creating a community that they can trust and they can rely on and they are 230 00:14:50,240 --> 00:14:54,640 heading on their 7am commute and they want to hear your voice before they go to work. 231 00:14:54,640 --> 00:15:00,000 And if it's not there, that can actually be really sad for them. 232 00:15:00,000 --> 00:15:06,320 And so staying consistent and being loyal to your podcast listeners I think is a really 233 00:15:06,320 --> 00:15:13,480 key thing to take away and to bring more success for you in the new year. 234 00:15:13,480 --> 00:15:15,340 Solid advice and I absolutely love it. 235 00:15:15,340 --> 00:15:17,720 So where can people find that template again? 236 00:15:17,720 --> 00:15:20,720 Ah, yes, so they can find it on my website. 237 00:15:20,720 --> 00:15:29,000 It's www.bravemoonpodcast.com and it's in the free tools section. 238 00:15:29,000 --> 00:15:34,840 And I should mention there is actually also a free worksheet to discover your podcast 239 00:15:34,840 --> 00:15:35,840 niche. 240 00:15:35,840 --> 00:15:40,360 So if you are thinking about starting a podcast and you are curious how you can make that 241 00:15:40,360 --> 00:15:44,840 niche happen for you, this worksheet might help or you can do the with him. 242 00:15:44,840 --> 00:15:45,840 What's the name? 243 00:15:45,840 --> 00:15:46,840 I love it. 244 00:15:46,840 --> 00:15:47,840 I absolutely love it. 245 00:15:47,840 --> 00:15:48,840 Well, where else can people find you online? 246 00:15:48,840 --> 00:15:51,320 We have your website now, but where else can people find you? 247 00:15:51,320 --> 00:15:52,800 Yes, yes. 248 00:15:52,800 --> 00:15:54,880 So we have an Instagram. 249 00:15:54,880 --> 00:15:56,440 I have an Instagram. 250 00:15:56,440 --> 00:15:58,200 It's Brave Moon Podcast. 251 00:15:58,200 --> 00:15:59,780 So you can check us out there. 252 00:15:59,780 --> 00:16:02,560 We also have a free Facebook community group. 253 00:16:02,560 --> 00:16:08,560 This is a networking community group for health and fitness professionals. 254 00:16:08,560 --> 00:16:11,000 So I really would love if you could join. 255 00:16:11,000 --> 00:16:12,920 We'd love to have you. 256 00:16:12,920 --> 00:16:18,600 Basically it's a great opportunity to be a guest or have find guests for your podcast 257 00:16:18,600 --> 00:16:22,240 that are all in that same health and fitness world. 258 00:16:22,240 --> 00:16:23,240 Okay. 259 00:16:23,240 --> 00:16:25,520 So you've shared a lot of awesome information. 260 00:16:25,520 --> 00:16:26,520 We have all of your links. 261 00:16:26,520 --> 00:16:29,760 We have all the good stuff, but I got to ask you one question before I can let you go. 262 00:16:29,760 --> 00:16:31,640 And it's the question I ask everyone. 263 00:16:31,640 --> 00:16:36,440 What's one question I didn't ask you really wish I had? 264 00:16:36,440 --> 00:16:38,600 That is so fun. 265 00:16:38,600 --> 00:16:45,400 I actually have two because I couldn't narrow it down. 266 00:16:45,400 --> 00:16:48,840 One that's podcasting related and one that is Australia related. 267 00:16:48,840 --> 00:16:50,920 So which one would you like first? 268 00:16:50,920 --> 00:16:55,080 Oh man, the Australia one. 269 00:16:55,080 --> 00:17:02,640 So yes, Brave Moon Podcast is based in California, but I am actually remotely living in Sydney, 270 00:17:02,640 --> 00:17:03,640 Australia. 271 00:17:03,640 --> 00:17:10,880 So the question that I would ask myself would be, what is your favorite animal that you've 272 00:17:10,880 --> 00:17:12,960 met since being in Australia? 273 00:17:12,960 --> 00:17:19,480 And then what's your favorite animal that you've met since moving to Australia? 274 00:17:19,480 --> 00:17:20,480 Oh perfect. 275 00:17:20,480 --> 00:17:25,920 I'm glad that you asked me instead of me answering my question. 276 00:17:25,920 --> 00:17:31,680 So of course you would think of the normal kangaroo and the koala, both amazing animals 277 00:17:31,680 --> 00:17:32,680 to meet. 278 00:17:32,680 --> 00:17:39,280 But I would say that the one that I was most excited when I actually met one was a wombat. 279 00:17:39,280 --> 00:17:40,840 Have you heard of a wombat? 280 00:17:40,840 --> 00:17:41,840 I have. 281 00:17:41,840 --> 00:17:42,840 I actually have. 282 00:17:42,840 --> 00:17:47,680 I follow a group of people that are, they call themselves the wombat cousins and the 283 00:17:47,680 --> 00:17:48,680 wombat sisters. 284 00:17:48,680 --> 00:17:51,160 So that's kind of funny. 285 00:17:51,160 --> 00:17:52,400 Oh that's so good. 286 00:17:52,400 --> 00:17:55,840 Do you know, I have to admit I never heard of a wombat before I moved to Australia. 287 00:17:55,840 --> 00:18:01,760 I'm a little embarrassed to say that, but once we moved here and we met one in Tasmania 288 00:18:01,760 --> 00:18:04,200 and it was unbelievable. 289 00:18:04,200 --> 00:18:05,480 It was the coolest experience. 290 00:18:05,480 --> 00:18:11,000 And as you know, they're like cute, massive, fluffy, flip furry teddy bears. 291 00:18:11,000 --> 00:18:13,080 They're very cute. 292 00:18:13,080 --> 00:18:16,800 Yeah, we might have to leave a picture of it in the show notes too. 293 00:18:16,800 --> 00:18:19,440 Because they're just adorable. 294 00:18:19,440 --> 00:18:20,440 Great idea. 295 00:18:20,440 --> 00:18:21,440 I love that. 296 00:18:21,440 --> 00:18:23,120 Even if it's a link to one. 297 00:18:23,120 --> 00:18:25,840 So all right, we got the Australia question. 298 00:18:25,840 --> 00:18:27,520 You got to give us the podcasting one now. 299 00:18:27,520 --> 00:18:28,520 Oh yes. 300 00:18:28,520 --> 00:18:29,520 Okay. 301 00:18:29,520 --> 00:18:36,600 So the other question that I was thinking about is why would you outsource your podcast 302 00:18:36,600 --> 00:18:37,600 tasks? 303 00:18:37,600 --> 00:18:39,440 Oh, that's fantastic. 304 00:18:39,440 --> 00:18:41,600 I'm so glad you brought that one up. 305 00:18:41,600 --> 00:18:50,280 I felt like it fit our conversation really well because it feels, it's the thing when 306 00:18:50,280 --> 00:18:54,800 you're dealing with potential podcast or burnout or you're looking for success in the new year. 307 00:18:54,800 --> 00:18:59,160 I think what's great about outsourcing your podcast tasks, I don't know why I can't say 308 00:18:59,160 --> 00:19:01,000 podcast at the moment. 309 00:19:01,000 --> 00:19:04,040 Podcast tasks. 310 00:19:04,040 --> 00:19:11,080 I think what's great about it is that first of all, when your time is the most valuable 311 00:19:11,080 --> 00:19:17,000 asset that you have in this world, it is the number one thing that you cannot get back 312 00:19:17,000 --> 00:19:18,160 is your time. 313 00:19:18,160 --> 00:19:21,720 And so what price do you put on that? 314 00:19:21,720 --> 00:19:28,280 And when you can outsource those tasks that are mundane so that you can focus on things 315 00:19:28,280 --> 00:19:34,000 that you're most passionate about that feed your soul, that's what you should be doing. 316 00:19:34,000 --> 00:19:42,080 And if you outsource things like your audio editing, your show notes, your copywriting, 317 00:19:42,080 --> 00:19:50,040 your marketing, even your monetization, these are things that can help you succeed because 318 00:19:50,040 --> 00:19:54,400 you're working with experts who know that field very well. 319 00:19:54,400 --> 00:20:00,160 And then on top of that, if you worked with someone like Brave Moon Podcasts, for instance, 320 00:20:00,160 --> 00:20:05,560 you would be creating a level of accountability there because I actually am not just, I don't 321 00:20:05,560 --> 00:20:08,400 just become your podcast project manager. 322 00:20:08,400 --> 00:20:10,520 I actually become your biggest cheerleader. 323 00:20:10,520 --> 00:20:16,760 I make sure that you're staying with it and that you're excited about it and that you 324 00:20:16,760 --> 00:20:18,400 keep on going with your podcast. 325 00:20:18,400 --> 00:20:23,000 So I think that that is, I think that's what everyone should outsource. 326 00:20:23,000 --> 00:20:27,480 Okay, so the question's totally going to come up and so I'm going to go ahead and ask what 327 00:20:27,480 --> 00:20:29,280 a listener is going to ask. 328 00:20:29,280 --> 00:20:31,960 It's so expensive though. 329 00:20:31,960 --> 00:20:36,560 How can you justify, I mean, I know you're saying, and I agree with you, I agree completely 330 00:20:36,560 --> 00:20:38,840 that your time is your most valuable asset. 331 00:20:38,840 --> 00:20:43,880 How do you speak to the person who's listening to this going, but I'm just a hobby podcaster, 332 00:20:43,880 --> 00:20:47,480 I can't afford to outsource. 333 00:20:47,480 --> 00:20:52,520 They're actually podcast outsourcing is actually very reasonable when you really think about 334 00:20:52,520 --> 00:20:55,800 it, when you drill it down. 335 00:20:55,800 --> 00:21:00,320 It's actually more reasonable than you're expecting in your mind about what you're thinking. 336 00:21:00,320 --> 00:21:06,040 I have multiple podcasters that have reached out to me that are, it's just a hobby and 337 00:21:06,040 --> 00:21:11,920 they have wanted to do this so that they can focus on their passion and keep it going. 338 00:21:11,920 --> 00:21:16,200 And what happens when you keep it going is then you're able to start monetizing your 339 00:21:16,200 --> 00:21:17,200 podcast. 340 00:21:17,200 --> 00:21:23,000 And so that investment that you made at the beginning is actually going to be very small 341 00:21:23,000 --> 00:21:27,480 compared to potentially how much you'll be making in the future when you continue your 342 00:21:27,480 --> 00:21:30,720 podcast and keep it going. 343 00:21:30,720 --> 00:21:31,720 Yeah. 344 00:21:31,720 --> 00:21:33,320 Hey, that works for me. 345 00:21:33,320 --> 00:21:35,120 I love the answer. 346 00:21:35,120 --> 00:21:38,800 I'm starting to just kind of dip my toes in the water with all that kind of stuff. 347 00:21:38,800 --> 00:21:41,640 So I really liked that you said everything that you said. 348 00:21:41,640 --> 00:21:43,240 Well, I know we're wrapping up here. 349 00:21:43,240 --> 00:21:45,800 So is there anything else that you haven't shared that you kind of want to make sure 350 00:21:45,800 --> 00:21:48,280 our listeners hear before we call it a day? 351 00:21:48,280 --> 00:21:51,240 No, I just thank you so much for having me on the podcast. 352 00:21:51,240 --> 00:21:52,240 It's been an absolute pleasure. 353 00:21:52,240 --> 00:21:53,240 I really appreciate it. 354 00:21:53,240 --> 00:21:58,360 I think everything you've shared is actionable and helpful and will definitely leave all 355 00:21:58,360 --> 00:22:01,200 of the juicy goodness in our show notes. 356 00:22:01,200 --> 00:22:04,040 And I just want to thank you one more time for being here today. 357 00:22:04,040 --> 00:22:06,600 Thank you so much, Ashley. 358 00:22:06,600 --> 00:22:11,080 Well my fellow podcasters, we hope you enjoyed the insights, tips and ideas shared in this 359 00:22:11,080 --> 00:22:12,080 episode. 360 00:22:12,080 --> 00:22:17,280 To learn more about launching and growing your own show, head over to rss.com backslash 361 00:22:17,280 --> 00:22:18,840 blog. 362 00:22:18,840 --> 00:22:22,600 And if you're ready to launch a podcast of your own, you can get started for free with 363 00:22:22,600 --> 00:22:24,640 your first episode on us. 364 00:22:24,640 --> 00:22:49,640 Thanks for tuning in.