And I guess my question though is, so once you do actually get started,
once you get your M&M in place, so what are the things that you should keep in
mind if you want to create something that's different and stands out from the
sea of podcasters that are out there?
Yeah.
This is a, it's a great question, Ashley, because people like, I don't know what
to talk about, like what could possibly be, what could I possibly talk about that
people would find interesting, interesting, exactly what you said about
what was stopping you, that is one of the main objections people have when
they start a podcast, it's like, what do I talk about the technology, the, the,
um, you know, how I'm going to make money off this thing?
Is this going to be a worthwhile investment or my time?
All these sorts of things kind of pop up.
And I think once you have those ideas, you get your M&M, your mindset, your
microphone, the other thing to think about is, okay, who am I creating this podcast for?
Now there's all sorts of things or exercises you can go through.
What I find to be helpful is to be specific about your listener.
And I say specificity, some people go start broad, start whenever.
I say specific because I'm all about creating intention.
If you're intentional about what you do, everything kind of
aligns when you go along that path.
So think about who you're speaking to.
So I think about the Ginny show as I'm rebranding it because I have evolved as
a person and the show has evolved itself too.
The Ginny show is a podcast for dreamers who are curious spirits and they grow
through travel and adventure.
So there's a mindset component to it.
There's a travel component to it.
There's an adventure component to it.
So it started off with me saying, I'm going to do a podcast about travel,
adventure and mindset, who would listen to that?
So the audience who would listen to travel, adventure and mindset are
dreamers who are curious spirits who grow and evolve through travel and adventure.
So really be specific about who your audience is.
And people might be like, but Ginny, that sounds really, really broad.
I'm like, well, not all dreamers want to travel and grow.
Some dreamers just want to dream and perform on stage.
Right?
So my audience is specific enough and broad enough to have potential to grow.
So that's the other thing you want to think about, because when you're creating,
you're going to be very, very intentional about who you're creating for.
So, and then you're going to be very intentional about what you talk about.
And actually once you get into that mindset, again, bringing up that M word,
the creation process becomes quite, and all those blocks that you put in between
will be like, actually a dreamer who is interested in travel would
not want to know about spoons.
I'm not going to talk about spoons today.
So how do you find your guests for your show?
Well, I typically, I, I like to follow people on social media and I'm like,
this person's cool, they've got an interesting story.
So typically I follow people on social media.
It's people within my network, people who have been referred to me.
That's typically how I find my guests.
And I've been lucky.
I've been doing this for a minute now.
So, you know, they're like, all right, Jenny is a legitimate person.
She does have a podcast.
She's not this crazy Australian sitting in her office in New York, you
know, just yelling at people, although that can be a reality sometimes.
So, you know, that helps when you have that credibility there.
But I think when I was starting finding guests was easier for me, because again,
I had that radio background, but I remember starting out in radio.
I didn't have, it was like literally, how do I find these guests that I want to
record with, how do I find these people and start with your inner circle?
Really?
Like start with you in a circle, get them on the show.
I got my best friend at the time, or she's still my best friend to do like a movie review.
She's like, what?
I'm a movie review.
I'm like, yes, you are today.
You're going to review the movie.
You're going to be my movie reviewer.
So start with your inner circle and they'll share it and then eventually build it.
They will come keep, keep, start with the inner circle, people that you know, and
then ask them to suggest people.
So that's how I started to find guests.