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And I guess my question though is, so once you do actually get started,

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once you get your M&M in place, so what are the things that you should keep in

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mind if you want to create something that's different and stands out from the

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sea of podcasters that are out there?

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Yeah.

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This is a, it's a great question, Ashley, because people like, I don't know what

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to talk about, like what could possibly be, what could I possibly talk about that

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people would find interesting, interesting, exactly what you said about

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what was stopping you, that is one of the main objections people have when

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they start a podcast, it's like, what do I talk about the technology, the, the,

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um, you know, how I'm going to make money off this thing?

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Is this going to be a worthwhile investment or my time?

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All these sorts of things kind of pop up.

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And I think once you have those ideas, you get your M&M, your mindset, your

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microphone, the other thing to think about is, okay, who am I creating this podcast for?

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Now there's all sorts of things or exercises you can go through.

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What I find to be helpful is to be specific about your listener.

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And I say specificity, some people go start broad, start whenever.

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I say specific because I'm all about creating intention.

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If you're intentional about what you do, everything kind of

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aligns when you go along that path.

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So think about who you're speaking to.

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So I think about the Ginny show as I'm rebranding it because I have evolved as

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a person and the show has evolved itself too.

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The Ginny show is a podcast for dreamers who are curious spirits and they grow

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through travel and adventure.

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So there's a mindset component to it.

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There's a travel component to it.

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There's an adventure component to it.

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So it started off with me saying, I'm going to do a podcast about travel,

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adventure and mindset, who would listen to that?

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So the audience who would listen to travel, adventure and mindset are

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dreamers who are curious spirits who grow and evolve through travel and adventure.

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So really be specific about who your audience is.

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And people might be like, but Ginny, that sounds really, really broad.

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I'm like, well, not all dreamers want to travel and grow.

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Some dreamers just want to dream and perform on stage.

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Right?

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So my audience is specific enough and broad enough to have potential to grow.

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So that's the other thing you want to think about, because when you're creating,

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you're going to be very, very intentional about who you're creating for.

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So, and then you're going to be very intentional about what you talk about.

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And actually once you get into that mindset, again, bringing up that M word,

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the creation process becomes quite, and all those blocks that you put in between

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will be like, actually a dreamer who is interested in travel would

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not want to know about spoons.

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I'm not going to talk about spoons today.

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So how do you find your guests for your show?

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Well, I typically, I, I like to follow people on social media and I'm like,

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this person's cool, they've got an interesting story.

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So typically I follow people on social media.

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It's people within my network, people who have been referred to me.

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That's typically how I find my guests.

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And I've been lucky.

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I've been doing this for a minute now.

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So, you know, they're like, all right, Jenny is a legitimate person.

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She does have a podcast.

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She's not this crazy Australian sitting in her office in New York, you

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know, just yelling at people, although that can be a reality sometimes.

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So, you know, that helps when you have that credibility there.

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But I think when I was starting finding guests was easier for me, because again,

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I had that radio background, but I remember starting out in radio.

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I didn't have, it was like literally, how do I find these guests that I want to

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record with, how do I find these people and start with your inner circle?

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Really?

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Like start with you in a circle, get them on the show.

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I got my best friend at the time, or she's still my best friend to do like a movie review.

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She's like, what?

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I'm a movie review.

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I'm like, yes, you are today.

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You're going to review the movie.

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You're going to be my movie reviewer.

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So start with your inner circle and they'll share it and then eventually build it.

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They will come keep, keep, start with the inner circle, people that you know, and

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then ask them to suggest people.

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So that's how I started to find guests.