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So I'm curious in your opinion, why is it imperative to start a podcast

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if you want to stand out as a leader?

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I think podcasting is, it's one of those things where I think when it came out

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originally, people didn't take it seriously for the fact of what I said.

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A lot of the podcasts that were putting, being put out originally was like,

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okay, this is just repurposed radio.

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But I think what people didn't quite comprehend was, okay, yes, it started

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off as repurposed radio, let's just say, and then it evolved into all sorts of

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things like audio entertainment, like audio universities, like audio, like it

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just, the, the branches of podcasting just, you know, grew and grew.

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And I think if you are a leader in your space, having a podcast is kind of like,

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it's, they, they, they're calling podcasts are like having a book.

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It's the equivalent of having or publishing a book.

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However, podcasting allows you to create content, connect with people.

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It's like the new coffee, right?

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People are so busy nowadays when you're like, Hey, can I have 30 minutes

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your time for a cup of coffee?

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People don't have that kind of time anymore.

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30 minutes is a lot to ask of people.

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It's even a lot sometimes to even ask of your podcast audience, right?

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Like, do you want to listen to me for 30 minutes?

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They're like, no, I want it in nine.

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It's like, what?

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But as a leader, putting out that content in podcasting, you, you're actually given

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an opportunity to create, as I mentioned before, that intimate connection, because

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as attention spans are shortening, I think the recent study Microsoft did was like 10

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seconds that we have, that's like nearly a goldfish when you think about it that way.

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Like actually like we have goldfish attention spans, like that's not like

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we are all becoming Dory.

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I mean, I love Dory, but like, you know, how that retention that we have is Dory like.

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That's cool.

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That's quite scary.

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But if you can reverse engineer that, if you can look at the flip side of it, the

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intimacy, that connection that you have will keep people coming back.

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It'll allow you an opportunity to build trust.

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You can build a platform to be a pioneer in that space.

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So as a leader, podcasting really is a platform for you to leverage your

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leadership, your expertise, your knowledge, and to really cast a

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net out to your potential customer.

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So there's so many opportunities there.

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I could go into data and stats if you want, but that's why I think every

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leader should have a podcast.

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It's so true.

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I definitely agree with that.

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And you know, one of the things you said was that we have shorter and shorter

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attention spans and that's honestly one of the reasons why we're starting to

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experiment a little bit with what we're calling quick at episodes where we're

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taking the episodes that we have that are your, you know, your standard 30 to

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45 minutes and we're chopping them up into little three to five minute bites.

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And it's not like exactly TikTok style because, you know, I know that TikTok

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you can, well, actually I did hear that they started beta testing like longer

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than five minutes now, but the idea that, um, if you want to just come in and just

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get a quick nugget, a quick hit of, uh, of something that you're trying to learn.

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It's a, it's a great way to have that intimate moment with your audience where

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you're just like taking those longer episodes and making it short so that they

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can get what they came for and then move on about their day.

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Exactly.

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Exactly.

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And I think that's a great, great way of putting it too, because it's, it, I think

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it, a part of that attention span, I feel it is, uh, uh, what's the word, a

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result of the pandemic.

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I think we, in that time where we're locked in a space physically and

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information just pumped at us and everything going off everywhere.

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I think that is kind of an aftermath of that.

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I don't know if that's going to shift, like if focus and mindfulness is going

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to kind of come back to the forefront and be like, Hey, we're highly distracted.

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How can we focus?

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But to your point, platforms are testing that out, I think, because they are

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preparing for that to come about soon.

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Well, and then you still have the longer episodes if you choose to use them, but

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it's just the fact that you have options.

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I think that's one of the big things is that it's just giving people options.

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So, Hey, if you've only got five minutes and you're like doing a little

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laundry or whatever, here's this quick hit.

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But if you're going for a walk or maybe, you know, a run or whatever, you can

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get a longer episode and just have that more intimate time with someone.