So I'm curious in your opinion, why is it imperative to start a podcast
if you want to stand out as a leader?
I think podcasting is, it's one of those things where I think when it came out
originally, people didn't take it seriously for the fact of what I said.
A lot of the podcasts that were putting, being put out originally was like,
okay, this is just repurposed radio.
But I think what people didn't quite comprehend was, okay, yes, it started
off as repurposed radio, let's just say, and then it evolved into all sorts of
things like audio entertainment, like audio universities, like audio, like it
just, the, the branches of podcasting just, you know, grew and grew.
And I think if you are a leader in your space, having a podcast is kind of like,
it's, they, they, they're calling podcasts are like having a book.
It's the equivalent of having or publishing a book.
However, podcasting allows you to create content, connect with people.
It's like the new coffee, right?
People are so busy nowadays when you're like, Hey, can I have 30 minutes
your time for a cup of coffee?
People don't have that kind of time anymore.
30 minutes is a lot to ask of people.
It's even a lot sometimes to even ask of your podcast audience, right?
Like, do you want to listen to me for 30 minutes?
They're like, no, I want it in nine.
It's like, what?
But as a leader, putting out that content in podcasting, you, you're actually given
an opportunity to create, as I mentioned before, that intimate connection, because
as attention spans are shortening, I think the recent study Microsoft did was like 10
seconds that we have, that's like nearly a goldfish when you think about it that way.
Like actually like we have goldfish attention spans, like that's not like
we are all becoming Dory.
I mean, I love Dory, but like, you know, how that retention that we have is Dory like.
That's cool.
That's quite scary.
But if you can reverse engineer that, if you can look at the flip side of it, the
intimacy, that connection that you have will keep people coming back.
It'll allow you an opportunity to build trust.
You can build a platform to be a pioneer in that space.
So as a leader, podcasting really is a platform for you to leverage your
leadership, your expertise, your knowledge, and to really cast a
net out to your potential customer.
So there's so many opportunities there.
I could go into data and stats if you want, but that's why I think every
leader should have a podcast.
It's so true.
I definitely agree with that.
And you know, one of the things you said was that we have shorter and shorter
attention spans and that's honestly one of the reasons why we're starting to
experiment a little bit with what we're calling quick at episodes where we're
taking the episodes that we have that are your, you know, your standard 30 to
45 minutes and we're chopping them up into little three to five minute bites.
And it's not like exactly TikTok style because, you know, I know that TikTok
you can, well, actually I did hear that they started beta testing like longer
than five minutes now, but the idea that, um, if you want to just come in and just
get a quick nugget, a quick hit of, uh, of something that you're trying to learn.
It's a, it's a great way to have that intimate moment with your audience where
you're just like taking those longer episodes and making it short so that they
can get what they came for and then move on about their day.
Exactly.
And I think that's a great, great way of putting it too, because it's, it, I think
it, a part of that attention span, I feel it is, uh, uh, what's the word, a
result of the pandemic.
I think we, in that time where we're locked in a space physically and
information just pumped at us and everything going off everywhere.
I think that is kind of an aftermath of that.
I don't know if that's going to shift, like if focus and mindfulness is going
to kind of come back to the forefront and be like, Hey, we're highly distracted.
How can we focus?
But to your point, platforms are testing that out, I think, because they are
preparing for that to come about soon.
Well, and then you still have the longer episodes if you choose to use them, but
it's just the fact that you have options.
I think that's one of the big things is that it's just giving people options.
So, Hey, if you've only got five minutes and you're like doing a little
laundry or whatever, here's this quick hit.
But if you're going for a walk or maybe, you know, a run or whatever, you can
get a longer episode and just have that more intimate time with someone.