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What do you say to the naysayers who are like, well, as the celebrities take over this medium,

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we don't matter anymore.

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I mean, I don't think that's true.

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A lot of these celebrities, they suck at podcasting.

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They get these deals.

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It's true.

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I mean, now that I've been around a bit in this space, you see like, I don't know, so

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and so from the Jersey Shore gets a podcast and it doesn't exist a year later.

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Or the first lady gets a podcast.

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You really have to have like a love for this medium to show up to it.

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So they could give these celebrities tons of money.

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Some of them will do well.

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Absolutely.

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Comedians tend to do well because they need to talk to their audience directly.

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But I yeah, and don't forget, these celebrities, they've, they've worked their butts off for

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1020 years building a brand.

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Now, are they going to build a podcast, it doesn't guarantee anything.

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What it guarantees is they'll probably start at a higher level download than you, but it

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doesn't guarantee that they'll last and majority of them pod fade.

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They take the money, they barely release one or two episodes from these Spotify deals.

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So I wouldn't worry about that.

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I would say stay in your lane, focus on what the consumer wants, what your audience wants,

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focus on your search engine optimization, your graphics, what your logo looks like,

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your messaging, your sound design, and you'll be fine.

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So what would you say to the person who's considering starting?

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Do they need a specific niche?

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Do they need a certain amount of equipment?

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What do they need to get going?

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So I think a good mic would be great.

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So a dynamic microphone, we all use different ones, but I would just say there's a lot of

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great ones from Shure Audio Technica, Hile, some are more than others.

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Start wherever you want budget wise, but you could start under $100 for a really decent

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mic to start podcasting.

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The next thing I would say, I would spend more time researching before you get started

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on your niche, your title, your art.

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I can't tell you how many people I see with cheap artwork and they don't realize that

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that's the first thing I see.

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Therefore I might not even click on your cover.

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And then what are the words?

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Do they mean something?

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So I remember once someone told me that the name of their show was their literal name.

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And I said, what do you do?

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And they said event planning.

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I go, I don't get that from seeing, you know, Suzy's show.

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And they, I go, who told you that was good?

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All my friends.

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I mean, talk to experts in the space.

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They're there.

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They're great.

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School of podcasting is a great resource.

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And I remember the person saying, if I called it an event planning show, there's a lot of

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event planning podcasts.

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And I said, maybe there's a reason for it.

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And maybe you could find a niche within that event planning niche.

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So like you said, niche down a little bit and find your audience.