1 00:00:00,000 --> 00:00:27,040 Hey everyone, Ashley here with RSS.com and I'm so excited to have Super Joe Pardo here. 2 00:00:27,040 --> 00:00:28,040 Joe welcome to the show. 3 00:00:28,040 --> 00:00:31,160 How are we doing famous Ashley Grant? 4 00:00:31,160 --> 00:00:33,160 I am very excited, very, very excited. 5 00:00:33,160 --> 00:00:36,360 Can you do us a favor and tell us what it is you do? 6 00:00:36,360 --> 00:00:37,360 What is it that I do? 7 00:00:37,360 --> 00:00:44,320 So I am a business optimization strategist working on operations through the team to 8 00:00:44,320 --> 00:00:45,560 offer in the process. 9 00:00:45,560 --> 00:00:51,080 I've been a content creator since 1996 with blogging and eventually in the podcasting 10 00:00:51,080 --> 00:00:53,880 as well as YouTube. 11 00:00:53,880 --> 00:01:03,840 And I love working and helping small business owners because I grew up around small business 12 00:01:03,840 --> 00:01:05,440 myself. 13 00:01:05,440 --> 00:01:11,400 And it's, you know, to me it's all about helping people and helping the families of those people. 14 00:01:11,400 --> 00:01:16,880 So it's incredible when I get to work with people that, you know, it amplifies what I'm 15 00:01:16,880 --> 00:01:22,360 capable of doing for all those people and all of those families that depend on it. 16 00:01:22,360 --> 00:01:27,160 And it's to me, it's like the most important piece of it all. 17 00:01:27,160 --> 00:01:32,980 Well, I mean, business optimization strategist, that's a very large phrase. 18 00:01:32,980 --> 00:01:35,480 What exactly does it mean? 19 00:01:35,480 --> 00:01:44,440 Yeah, so like working on the operations, the processes, so it might involve the technology. 20 00:01:44,440 --> 00:01:51,080 Sometimes it involves just people and going through the process of like working through 21 00:01:51,080 --> 00:01:54,720 the problems that people are having because like businesses are like robots. 22 00:01:54,720 --> 00:01:56,040 They're like hard, they're rigid. 23 00:01:56,040 --> 00:01:59,240 They want to like operate 24 seven, go, go, go. 24 00:01:59,240 --> 00:02:01,800 But they're filled with like soft gooey insides called people. 25 00:02:01,800 --> 00:02:03,200 And those people have problems. 26 00:02:03,200 --> 00:02:05,160 Those people have outside influences. 27 00:02:05,160 --> 00:02:10,800 They have illnesses like they have like all kinds of like other, you know, they got to 28 00:02:10,800 --> 00:02:14,240 do the things that they want to do right at the same time. 29 00:02:14,240 --> 00:02:19,980 So when you're when you're working with real businesses, you're working with more than 30 00:02:19,980 --> 00:02:22,480 just like a numbers on a sheet, right? 31 00:02:22,480 --> 00:02:26,800 It's people, it's the stories, it's the customers that they help. 32 00:02:26,800 --> 00:02:32,800 And to me, creating the best processes, it create a great experience, not just for the 33 00:02:32,800 --> 00:02:37,520 customer, not just for the employees and the team members, but also for the person who 34 00:02:37,520 --> 00:02:42,920 owns it and operates it and helps them ultimately get to building a business that's for their 35 00:02:42,920 --> 00:02:47,860 lifestyle instead of their lifestyle for their business. 36 00:02:47,860 --> 00:02:55,640 So when you know, because you can like absolutely have a business that runs your lifestyle and 37 00:02:55,640 --> 00:02:56,800 some people love it, right? 38 00:02:56,800 --> 00:02:58,080 Like my grandfather loved it. 39 00:02:58,080 --> 00:03:00,400 My dad loves it. 40 00:03:00,400 --> 00:03:03,680 You know, some other good friends of mine love it. 41 00:03:03,680 --> 00:03:07,440 But I think that not everybody does. 42 00:03:07,440 --> 00:03:11,220 And just because they don't doesn't mean that they make some bad a business or make some 43 00:03:11,220 --> 00:03:12,560 bad people. 44 00:03:12,560 --> 00:03:16,480 But I think it makes them realistic because I think that a lot of like, you know, you 45 00:03:16,480 --> 00:03:22,520 look at like the Gary Vaynerchuk, the Casey Neistat, the, you know, the gurus that are 46 00:03:22,520 --> 00:03:25,120 like, oh, you got to work, work, work, work, work and all that. 47 00:03:25,120 --> 00:03:28,000 Like, yeah, that works for them. 48 00:03:28,000 --> 00:03:29,000 That's great. 49 00:03:29,000 --> 00:03:30,000 Like that's awesome. 50 00:03:30,000 --> 00:03:33,120 They figured out what works for them, but that doesn't necessarily work for everybody. 51 00:03:33,120 --> 00:03:39,560 And not saying to the opposite extreme of the four hour work week, but just somewhere 52 00:03:39,560 --> 00:03:47,560 in between that makes people have a better appreciation for what they do, feel less jaded 53 00:03:47,560 --> 00:03:53,540 about what they do and the people that they do it for and ultimately gives themselves 54 00:03:53,540 --> 00:04:00,200 a better life because they can do more of the things that they love while optimizing 55 00:04:00,200 --> 00:04:04,920 the process so that people that work for them actually want to stay longer, you know, and 56 00:04:04,920 --> 00:04:05,920 be a part of the business. 57 00:04:05,920 --> 00:04:11,640 I grew up in a family business that started in 81, but I've been, I'm like a seventh 58 00:04:11,640 --> 00:04:18,760 generation entrepreneur going back into the 50s with my great, great, great grandfather, 59 00:04:18,760 --> 00:04:22,800 great grandfather and even before that. 60 00:04:22,800 --> 00:04:34,320 But it's crazy that people, you know, they look at how other businesses are run, other 61 00:04:34,320 --> 00:04:35,320 small businesses. 62 00:04:35,320 --> 00:04:39,440 They look at how the big corporations are run. 63 00:04:39,440 --> 00:04:43,520 And I always think like, look, I think that there's a lot of bad things we could say about 64 00:04:43,520 --> 00:04:46,840 corporations and there's a lot of good things we could say for them. 65 00:04:46,840 --> 00:04:51,760 But I think if you look at it objectively, you take the things that make the most sense 66 00:04:51,760 --> 00:04:54,880 and you add the human element to it. 67 00:04:54,880 --> 00:04:59,840 You'll end up somewhere in between that enables people to feel like you care because you don't 68 00:04:59,840 --> 00:05:05,800 have the advantage of like maybe huge paychecks for all your employees, right? 69 00:05:05,800 --> 00:05:10,080 You don't have some of the health insurance benefits that can come along with being a 70 00:05:10,080 --> 00:05:12,520 huge corporation. 71 00:05:12,520 --> 00:05:16,440 But what you do have is you have the ability to have more of a human touch instead of like 72 00:05:16,440 --> 00:05:21,800 an Amazon that like, oh, I went to my locker today and told me I was fired. 73 00:05:21,800 --> 00:05:23,600 But I didn't get to meet with anybody. 74 00:05:23,600 --> 00:05:25,280 Nobody talked about it, blah, blah, blah. 75 00:05:25,280 --> 00:05:29,680 And now Amazon has a problem with their literally running out of people in certain communities 76 00:05:29,680 --> 00:05:34,920 to be able to hire because they've already fired those people or they already work for 77 00:05:34,920 --> 00:05:40,320 them or they work somewhere else and they're not looking to come to work for Amazon. 78 00:05:40,320 --> 00:05:48,480 So you know, in just a few short years, they've blown through some work, you know, workforces 79 00:05:48,480 --> 00:05:56,080 and the only way to get more of those is people got to age up into work into the workforce 80 00:05:56,080 --> 00:06:00,600 or they need to like lower their standards a little bit, which I think they could learn 81 00:06:00,600 --> 00:06:02,480 a thing or two about doing. 82 00:06:02,480 --> 00:06:08,680 Well, so when did podcasting come into your sphere? 83 00:06:08,680 --> 00:06:12,120 So I have been listening to the podcast since 2005. 84 00:06:12,120 --> 00:06:14,040 Huge Disney fan. 85 00:06:14,040 --> 00:06:17,120 I listened to a show called WWW Today. 86 00:06:17,120 --> 00:06:23,560 And for me, like I learned so much about podcasting from them without even them talking about 87 00:06:23,560 --> 00:06:30,880 podcasting just from listening to every episode three days a week for the better part of like 88 00:06:30,880 --> 00:06:33,480 well, almost almost a decade. 89 00:06:33,480 --> 00:06:35,080 Yeah, almost a decade. 90 00:06:35,080 --> 00:06:44,000 So once I actually became friends with all of them, the four guys and female that were 91 00:06:44,000 --> 00:06:45,640 a part of the show. 92 00:06:45,640 --> 00:06:49,000 And they were like, oh, Joe, you should totally have your own podcast. 93 00:06:49,000 --> 00:06:50,840 You could like talk about Disney and all stuff. 94 00:06:50,840 --> 00:06:53,400 And I'm like, yeah, and I probably get bored with that. 95 00:06:53,400 --> 00:06:56,080 And I because I knew I know I would. 96 00:06:56,080 --> 00:07:00,280 And that was in like 2011, 2012, something to that effect. 97 00:07:00,280 --> 00:07:08,440 And so fast forward to 2014, I put out my first I'm also a DJ as well since like 2004. 98 00:07:08,440 --> 00:07:13,120 And I put out my first DJ album and I was doing a bunch of interviews on Disney podcasts. 99 00:07:13,120 --> 00:07:17,760 I made this mashup album of Disney music and hip hop instrumentals and tells the story 100 00:07:17,760 --> 00:07:18,760 of Pixar's up. 101 00:07:18,760 --> 00:07:23,560 And we raised a bunch of money for Give Kids the World on it. 102 00:07:23,560 --> 00:07:26,840 So I was doing all these interviews on podcasts and that's when it like the bug really got 103 00:07:26,840 --> 00:07:27,840 to me. 104 00:07:27,840 --> 00:07:30,320 And I was like, I really want to do something with this. 105 00:07:30,320 --> 00:07:35,520 And I left my family's business at the time I was totally fed up and leaving a nine figure 106 00:07:35,520 --> 00:07:38,880 business behind is super scary because like I don't have a degree. 107 00:07:38,880 --> 00:07:43,080 I didn't just parachute into another job. 108 00:07:43,080 --> 00:07:50,240 The only other jobs I'd ever worked were side gigs for some you know, some website building 109 00:07:50,240 --> 00:07:52,880 stuff and and DJing gigs. 110 00:07:52,880 --> 00:07:56,720 So for me, it was like, oh, wow, like this is this is going to be different. 111 00:07:56,720 --> 00:07:58,000 This could be real different. 112 00:07:58,000 --> 00:08:02,520 A month after that, I was on a flight to Disney World and I was talking to a friend of mine 113 00:08:02,520 --> 00:08:05,320 who I was going to run a race with down there. 114 00:08:05,320 --> 00:08:09,560 And I was like, oh, is there any other Disney podcast that I haven't reached out to about 115 00:08:09,560 --> 00:08:10,560 being on? 116 00:08:10,560 --> 00:08:11,560 I showed him like a big old list. 117 00:08:11,560 --> 00:08:14,360 I was like, oh, have you heard of this show called like Entrepreneur on Fire? 118 00:08:14,360 --> 00:08:15,360 And this was in 2014. 119 00:08:15,360 --> 00:08:16,360 So John had just started. 120 00:08:16,360 --> 00:08:18,360 I was like, no, what's the guys like? 121 00:08:18,360 --> 00:08:19,720 Oh, he just interviews entrepreneurs. 122 00:08:19,720 --> 00:08:23,320 I was like, oh, I never thought about podcasting in that in that light. 123 00:08:23,320 --> 00:08:27,920 To me, it was just a bunch of Disney heads or whoever was really into a thing sitting 124 00:08:27,920 --> 00:08:32,280 around talking about the thing that they were interested in. 125 00:08:32,280 --> 00:08:35,120 So I was like, oh, wow, like I could totally do this. 126 00:08:35,120 --> 00:08:38,800 And I started up the dreamers podcast when the plane landed. 127 00:08:38,800 --> 00:08:42,320 I registered the domain name, the Twitter handle, the Facebook page before we got to 128 00:08:42,320 --> 00:08:43,640 the rental car. 129 00:08:43,640 --> 00:08:47,480 And two weeks later, I had put out my first episode and then I was off the races. 130 00:08:47,480 --> 00:08:48,960 I had to do it noteworthy. 131 00:08:48,960 --> 00:08:57,000 Eventually went to write my first book of four and went to like the podcast awards.com 132 00:08:57,000 --> 00:09:00,960 became the best business podcast of 2017. 133 00:09:00,960 --> 00:09:07,200 And that was an awesome day because we also found out the gender of my son, which was 134 00:09:07,200 --> 00:09:08,200 pretty cool. 135 00:09:08,200 --> 00:09:11,400 There was actually a vlog was vlogging at the time. 136 00:09:11,400 --> 00:09:16,760 So that was really cool to get to have that experience in there. 137 00:09:16,760 --> 00:09:24,600 And yeah, so it's just kind of evolved into eventually just really about business and 138 00:09:24,600 --> 00:09:30,320 really about entrepreneurship and really eventually turning into the YouTube channel and Shark 139 00:09:30,320 --> 00:09:34,400 Tank reaction videos and all that along the way. 140 00:09:34,400 --> 00:09:39,920 Now how intertwined is podcasting and your business for you? 141 00:09:39,920 --> 00:09:40,920 Pretty intertwined. 142 00:09:40,920 --> 00:09:45,000 I mean, it's the megaphone to the business. 143 00:09:45,000 --> 00:09:51,560 It's also, I started up the independent podcast conference in 2014 as well at the end of 2014, 144 00:09:51,560 --> 00:09:56,520 which has grown immensely since then. 145 00:09:56,520 --> 00:10:03,640 And we've held five in-person events and eventually we'll hold a sixth in-person event. 146 00:10:03,640 --> 00:10:08,080 It was supposed to be this year and I actually haven't fully made the announcement. 147 00:10:08,080 --> 00:10:10,560 I changed everything on the site, but it's good. 148 00:10:10,560 --> 00:10:13,640 We're pushing it to 2023 because there's just not enough people in our community. 149 00:10:13,640 --> 00:10:18,960 Everyone's like, I would love to come way too much uncertainty flights are a mess. 150 00:10:18,960 --> 00:10:20,400 Gas is terrible. 151 00:10:20,400 --> 00:10:23,720 COVID is still out there. 152 00:10:23,720 --> 00:10:24,720 You know, I don't, I don't know. 153 00:10:24,720 --> 00:10:29,160 And I was like, well, I'm not going to gamble a couple thousand dollars on that. 154 00:10:29,160 --> 00:10:34,000 So like, let's, let's just, you know, it's not the main focus of my business. 155 00:10:34,000 --> 00:10:39,840 It's more of a, a passion project that does bring money, but it, you know, it's, it's 156 00:10:39,840 --> 00:10:41,680 a passion project at the end of the day. 157 00:10:41,680 --> 00:10:43,840 And I just, I love the community. 158 00:10:43,840 --> 00:10:45,240 I love bringing people together. 159 00:10:45,240 --> 00:10:51,480 I've been doing events, whether it's, you know, raves, land parties, working, you know, 160 00:10:51,480 --> 00:10:59,480 doing our, when I worked in my family's business back, you know, back pre 2014, setting up 161 00:10:59,480 --> 00:11:04,400 the annual events that we would have at a local caterer here where we'd have like a 162 00:11:04,400 --> 00:11:07,880 thousand plus people come through in about five hours. 163 00:11:07,880 --> 00:11:14,240 They'd go through all the vendor booths, go to a open, open bar and free buffet. 164 00:11:14,240 --> 00:11:18,160 And it was, it was a great, I mean, I went to that show when I was a kid running around 165 00:11:18,160 --> 00:11:19,200 grabbing pens and stuff. 166 00:11:19,200 --> 00:11:23,320 So for me, you know, getting to take it over was, was really special. 167 00:11:23,320 --> 00:11:26,160 And they kind of played into the, I love hosting events. 168 00:11:26,160 --> 00:11:31,040 I love bringing people together and just having a, having a really great time with really 169 00:11:31,040 --> 00:11:33,200 great people and connecting. 170 00:11:33,200 --> 00:11:38,840 Would you say that podcasting actually helps you to find clients for your business? 171 00:11:38,840 --> 00:11:39,840 Yes. 172 00:11:39,840 --> 00:11:46,060 So, so that has been that, so that's been an interesting thing. 173 00:11:46,060 --> 00:11:53,240 So part of the problem that I've ran into over the years was not necessarily having 174 00:11:53,240 --> 00:11:55,640 the marketing message line up with the business. 175 00:11:55,640 --> 00:11:56,640 Right? 176 00:11:56,640 --> 00:12:01,040 So like when I won best business podcast of the year award in 2017, my show was still 177 00:12:01,040 --> 00:12:03,200 called the dreamers podcast. 178 00:12:03,200 --> 00:12:06,600 And you know, that's when I was like, all right, I went to a few of my friends. 179 00:12:06,600 --> 00:12:08,520 I'm like, what do you, what do you think? 180 00:12:08,520 --> 00:12:10,520 You know, does this, does this make sense to you? 181 00:12:10,520 --> 00:12:12,760 And they're like, well, Joe, I love your show. 182 00:12:12,760 --> 00:12:14,000 I love the guests you bring on. 183 00:12:14,000 --> 00:12:16,480 I love the insight. 184 00:12:16,480 --> 00:12:21,720 If you, if I didn't know you, I would have passed over your show because of the name. 185 00:12:21,720 --> 00:12:24,720 I would have, I would have told, because of the name of the cover art and everything, 186 00:12:24,720 --> 00:12:27,960 I would have passed over. 187 00:12:27,960 --> 00:12:32,760 So you know, I, that's when I started to like reevaluate, you know, and, and kind of start 188 00:12:32,760 --> 00:12:35,520 to tweak and look at that kind of stuff. 189 00:12:35,520 --> 00:12:41,040 So it's not that a lot of it's like not necessarily direct. 190 00:12:41,040 --> 00:12:45,440 And I think a lot of times we want to think that everything's a super direct, like, Hey, 191 00:12:45,440 --> 00:12:48,040 I put out episode next step profit. 192 00:12:48,040 --> 00:12:49,040 Right. 193 00:12:49,040 --> 00:12:51,640 And, and it's not necessarily that way. 194 00:12:51,640 --> 00:12:58,280 It'll be that way for some people, but it's a lot of referrals, people that listen, that, 195 00:12:58,280 --> 00:13:04,040 you know, get that reminder and then they refer somebody to me and that kind of process. 196 00:13:04,040 --> 00:13:05,440 So it's, it's not direct. 197 00:13:05,440 --> 00:13:10,200 Like I post episode, all of a sudden my phone's ringing the next day, you know? 198 00:13:10,200 --> 00:13:16,040 So I would say that that's actually probably a minimal amount of the business that has 199 00:13:16,040 --> 00:13:17,040 been brought in. 200 00:13:17,040 --> 00:13:21,920 Just kind of like how independent podcast conference is not, it's a passion project 201 00:13:21,920 --> 00:13:26,960 that has brought in money into my business, like actually into my actual core business 202 00:13:26,960 --> 00:13:29,840 of consulting. 203 00:13:29,840 --> 00:13:33,520 Because you know, so and so knows so and so that that works for somebody that's like, 204 00:13:33,520 --> 00:13:36,160 Oh yeah, this would be a perfect fit for this. 205 00:13:36,160 --> 00:13:40,800 But you know, and I've done like a lot of podcast coaching and stuff over the years. 206 00:13:40,800 --> 00:13:45,600 But again, that's, I would still put that more in the passion side than the, than the 207 00:13:45,600 --> 00:13:48,680 actual business side. 208 00:13:48,680 --> 00:13:53,920 That's really a business side is really about the coaching and consulting, working on the 209 00:13:53,920 --> 00:14:01,760 business model, working on the processes, working on the emotions and the, you know, 210 00:14:01,760 --> 00:14:07,040 the ebbs and flows of the owner and the team that they have. 211 00:14:07,040 --> 00:14:08,040 Okay. 212 00:14:08,040 --> 00:14:11,800 Well, what's interesting to me is you've brought up community several times and it sounds like 213 00:14:11,800 --> 00:14:15,820 one of the biggest things that you are so good at is the networking and the getting 214 00:14:15,820 --> 00:14:18,920 to know people and the bringing people together. 215 00:14:18,920 --> 00:14:23,120 And so whether it's indirect or direct, the fact that you're able to make money in your 216 00:14:23,120 --> 00:14:27,680 business partially because of your podcast, but maybe not directly from your podcast. 217 00:14:27,680 --> 00:14:28,680 I love that. 218 00:14:28,680 --> 00:14:29,860 And I think it's so cool. 219 00:14:29,860 --> 00:14:32,880 So now you also mentioned something else. 220 00:14:32,880 --> 00:14:36,080 You've mentioned, you know, all the things that you've been doing. 221 00:14:36,080 --> 00:14:40,400 You've mentioned the YouTube and you mentioned the ebbs and flows and that one really got 222 00:14:40,400 --> 00:14:41,400 me. 223 00:14:41,400 --> 00:14:46,760 And the reason why is because the reason I wanted to bring you on is because of haters. 224 00:14:46,760 --> 00:14:50,960 So one of the things that I have found so fascinating about you watching all of the 225 00:14:50,960 --> 00:14:55,960 stuff that you've been doing is how gracefully you handle haters. 226 00:14:55,960 --> 00:14:59,760 And one of the biggest things that holds people back from starting a podcast is the fear 227 00:14:59,760 --> 00:15:03,920 that, okay, I'm going to start it and I'm going to get so many people who hate it and 228 00:15:03,920 --> 00:15:06,200 they're just going to bad mouth me and troll me. 229 00:15:06,200 --> 00:15:09,440 And I might as well just quit before I even buy a microphone. 230 00:15:09,440 --> 00:15:15,280 So talk to me a little bit about all of that, when it started and how it started, all the 231 00:15:15,280 --> 00:15:16,280 stuff. 232 00:15:16,280 --> 00:15:20,360 So how, how, wait, how, what specifically started? 233 00:15:20,360 --> 00:15:25,240 How you started, I guess, gaining traction with YouTube and podcasting to where you were 234 00:15:25,240 --> 00:15:27,760 actually starting to get haters. 235 00:15:27,760 --> 00:15:28,880 Yeah. 236 00:15:28,880 --> 00:15:34,200 So it's been a number of years since I started in 2014. 237 00:15:34,200 --> 00:15:42,360 I can't say that we ever really had, or I ever really had haters up until we got to 238 00:15:42,360 --> 00:15:47,920 the YouTube part where people actually started to watch and pay attention. 239 00:15:47,920 --> 00:15:54,480 And so that's, I mean, it would be, it would be cool to have, have had that experience 240 00:15:54,480 --> 00:15:55,480 sooner. 241 00:15:55,480 --> 00:16:00,960 And I have had that experience because I've had a number of people who, mostly people 242 00:16:00,960 --> 00:16:06,860 that I would say I don't really want to have in my circle. 243 00:16:06,860 --> 00:16:10,400 So they kind of like, they kind of addition by subtraction kind of thing. 244 00:16:10,400 --> 00:16:17,160 Like I'm adding to my life by enabling them to subtract themselves from it because we 245 00:16:17,160 --> 00:16:25,440 just, they need to have some complex about being in charge or feeling some superior, 246 00:16:25,440 --> 00:16:27,400 superiority or something like that. 247 00:16:27,400 --> 00:16:34,560 And I do my best to, to stay and stay away from that and try to be as, you know, when 248 00:16:34,560 --> 00:16:40,720 you talk about community and people to me, it's, it's really, it's like, I live for that. 249 00:16:40,720 --> 00:16:46,040 Like we, you know, we went to, to Europe for our honeymoon, me and my wife, right. 250 00:16:46,040 --> 00:16:49,400 And yeah, go and see the, like, it's cool. 251 00:16:49,400 --> 00:16:51,880 Like you see like the Roman Coliseum or whatever. 252 00:16:51,880 --> 00:16:57,240 But to me, what I remember more about that and more about that trip is the people that 253 00:16:57,240 --> 00:17:00,480 I met from all over the world that would, you know, because we had these hour long, 254 00:17:00,480 --> 00:17:02,000 two hour long bus rides stuff. 255 00:17:02,000 --> 00:17:05,680 So I would be like talking to, you know, people from Canada, we're talking about like their 256 00:17:05,680 --> 00:17:07,160 healthcare system and so on. 257 00:17:07,160 --> 00:17:09,200 This is in 2012. 258 00:17:09,200 --> 00:17:12,960 So you know, it's things like that. 259 00:17:12,960 --> 00:17:15,520 It's like, that's means so much to me. 260 00:17:15,520 --> 00:17:21,840 And what podcasting enabled me to do was very rapidly build a network outside of my world 261 00:17:21,840 --> 00:17:22,840 right. 262 00:17:22,840 --> 00:17:24,920 And build it this, cause I, my world was in trucking. 263 00:17:24,920 --> 00:17:30,040 It was in truck, truck parts and trucking and in transportation industry. 264 00:17:30,040 --> 00:17:31,040 Right. 265 00:17:31,040 --> 00:17:37,280 So that's not everybody I knew, but like a good chunk of the people that I knew, a good 266 00:17:37,280 --> 00:17:38,840 percentage was in that. 267 00:17:38,840 --> 00:17:44,920 So what enabled me to have with podcasting was to go and get people from all these different 268 00:17:44,920 --> 00:17:45,920 industries from all over the world. 269 00:17:45,920 --> 00:17:49,480 They were like doing awesome things, cooler than what I was doing and getting the highlight 270 00:17:49,480 --> 00:17:51,080 and inspire other people. 271 00:17:51,080 --> 00:17:55,000 I inspire myself cause like, I really still didn't know what I wanted to do in April of 272 00:17:55,000 --> 00:18:01,720 2014 or May of 2014 until probably June, July of 2014. 273 00:18:01,720 --> 00:18:05,040 I started to like figure, okay, we're going to have the podcast, we're going to books, 274 00:18:05,040 --> 00:18:08,680 we're going to do speaking, we're going to coaching and all that. 275 00:18:08,680 --> 00:18:14,640 So I, you know, I think to me, you know, relationships are the currency for the most part. 276 00:18:14,640 --> 00:18:22,040 And I don't, I don't put a lot of, I probably, if I put more effort into the money, I probably 277 00:18:22,040 --> 00:18:24,160 could make a lot more of it from that. 278 00:18:24,160 --> 00:18:29,160 But to me, like, I don't necessarily want to deal with some of the headaches that come 279 00:18:29,160 --> 00:18:33,120 along with that, like having sponsors and like I've had sponsors in the past and I get 280 00:18:33,120 --> 00:18:35,520 sponsors for my podcast conference and all that. 281 00:18:35,520 --> 00:18:43,720 But you know, it's, I'd rather just not have to deal with that and, and the enter in YouTube, 282 00:18:43,720 --> 00:18:44,720 right? 283 00:18:44,720 --> 00:18:47,600 And I, you know, part of me, I love podcasting. 284 00:18:47,600 --> 00:18:53,880 I kind of do wish though that I had had the foresight in 2014 to do more YouTube then 285 00:18:53,880 --> 00:18:59,280 because I probably would be like that much further along with it and the community and 286 00:18:59,280 --> 00:19:00,280 all. 287 00:19:00,280 --> 00:19:04,360 But who knows, like, it wouldn't necessarily been the same audience. 288 00:19:04,360 --> 00:19:07,160 You know, it might not have been the right thing. 289 00:19:07,160 --> 00:19:10,120 Like it might not have, it just might not have been the right thing at the time. 290 00:19:10,120 --> 00:19:20,400 So you know, having, having the opportunity to have people comment, it was so, it's so 291 00:19:20,400 --> 00:19:23,560 much more powerful than, than like with, with podcasting. 292 00:19:23,560 --> 00:19:27,040 It's like, oh, they can rate like leave a review or something like that. 293 00:19:27,040 --> 00:19:33,380 But the call to actions are tough with podcasting because you're asking somebody to do something 294 00:19:33,380 --> 00:19:37,200 when they're like mowing the lawn, taking a shower, driving a car, things they're not 295 00:19:37,200 --> 00:19:41,760 going to like, let me jump on Facebook or Twitter and like do the thing. 296 00:19:41,760 --> 00:19:42,760 Right. 297 00:19:42,760 --> 00:19:48,040 So, so it's, it's like almost like an auxiliary thing to, to get them to listen to the podcast 298 00:19:48,040 --> 00:19:53,600 or to get them to be on Twitter, Facebook, Facebook group, whatever it is and interact 299 00:19:53,600 --> 00:19:54,600 with you. 300 00:19:54,600 --> 00:19:55,600 It's funny. 301 00:19:55,600 --> 00:20:00,640 I'm actually in quite a few Facebook groups for podcasts that I've never listened to once, 302 00:20:00,640 --> 00:20:03,760 but I, but I love the, I love the people. 303 00:20:03,760 --> 00:20:08,560 I love like the community that they have, the support and everything like that. 304 00:20:08,560 --> 00:20:13,400 I just, you know, I mean, I could count on one hand in number of podcasts I listened 305 00:20:13,400 --> 00:20:20,120 to period, honestly, which is kind of sad, but it also kind of like, I don't have, I 306 00:20:20,120 --> 00:20:22,040 still have a ton of time to listen to podcasts. 307 00:20:22,040 --> 00:20:26,440 So it's, I'm just very, very, very selective in what I listen to at this point. 308 00:20:26,440 --> 00:20:30,960 Well, I mean, that makes a lot of sense because not only are you producing a podcast or producing 309 00:20:30,960 --> 00:20:34,880 a YouTube channel, you're running your own business, so it makes complete sense to me. 310 00:20:34,880 --> 00:20:39,880 I mean, it sounds like you need lots of systems and processes, not just for your, you know, 311 00:20:39,880 --> 00:20:43,840 business, but also your life because there's a lot going on. 312 00:20:43,840 --> 00:20:50,600 Well, I mean, I can't, I can't even imagine doing like juggling all the, the balls that 313 00:20:50,600 --> 00:20:51,600 you've got in the air. 314 00:20:51,600 --> 00:20:53,760 Like how do you, how do you keep it straight? 315 00:20:53,760 --> 00:20:58,120 How do you keep, you know, doing the podcasting and all the other things? 316 00:20:58,120 --> 00:20:59,120 Yeah. 317 00:20:59,120 --> 00:21:04,560 So, so the, like in this case, the podcast pretty much only happens when I do interviews 318 00:21:04,560 --> 00:21:06,520 with people that have been on Shark Tank at this point. 319 00:21:06,520 --> 00:21:10,880 Like I literally was just on a call right before I jumped in here with somebody that's 320 00:21:10,880 --> 00:21:14,480 been on Shark Tank two seasons ago. 321 00:21:14,480 --> 00:21:16,800 So that, that'll get turned into a podcast. 322 00:21:16,800 --> 00:21:22,880 The reaction videos, that's, that has suffered a little bit, but, but I did get, you know, 323 00:21:22,880 --> 00:21:28,720 complete most of last season and I do, I will be getting, I actually had some, some tweaking 324 00:21:28,720 --> 00:21:31,080 I wanted to do to my, my format. 325 00:21:31,080 --> 00:21:37,000 So which I, I'm not going to like bore everybody with at this point, but I, I had some tweaking. 326 00:21:37,000 --> 00:21:41,680 I'm getting, I'm going to be doing some more testing in the near future here so that I 327 00:21:41,680 --> 00:21:48,560 can more, hopefully fingers crossed, more easily get content out on the reaction front 328 00:21:48,560 --> 00:21:51,920 because it, it's, it's very time consuming when it doesn't go right. 329 00:21:51,920 --> 00:21:52,920 Yeah. 330 00:21:52,920 --> 00:21:58,080 I can only imagine, but getting, getting back to the, the Shark Tank reaction videos, because 331 00:21:58,080 --> 00:22:01,640 that's kind of what spawned this whole gotta get you on thing. 332 00:22:01,640 --> 00:22:06,880 So whenever the, the hate happens, what did you do? 333 00:22:06,880 --> 00:22:08,280 Like what's your thought process? 334 00:22:08,280 --> 00:22:14,280 How do you, how do you handle the, some of the pretty ignorant comments that come through? 335 00:22:14,280 --> 00:22:15,280 Yeah. 336 00:22:15,280 --> 00:22:18,400 I mean, it did bother me. 337 00:22:18,400 --> 00:22:23,360 For the first, I want to say six to eight months, I let it ride. 338 00:22:23,360 --> 00:22:29,400 I would just reply like, I would just, I very, I think pretty much out of the gate, I was 339 00:22:29,400 --> 00:22:33,380 pretty much just like, I'm just going to say that I appreciate you watching and commenting. 340 00:22:33,380 --> 00:22:34,760 And I let the comments ride. 341 00:22:34,760 --> 00:22:43,660 I didn't delete them or shadow ban those comments, which maybe I, I mean, everything happens 342 00:22:43,660 --> 00:22:50,480 for the way it's supposed to happen or whatever, but I wanted people to see how I would react 343 00:22:50,480 --> 00:22:57,920 to them and I wanted people to be able to say, you know, to, to see, to see me through 344 00:22:57,920 --> 00:22:58,920 it, right. 345 00:22:58,920 --> 00:23:05,240 And to see, to see a human being that's actually responding to them. 346 00:23:05,240 --> 00:23:11,560 I would say, you know, maybe more happened than I, than I actually realized, but what 347 00:23:11,560 --> 00:23:17,320 I did see was there was some of those comments that were really, really rude, really like 348 00:23:17,320 --> 00:23:25,360 just nasty, like, like terrible comments to make about another person in general. 349 00:23:25,360 --> 00:23:31,320 Like, and, and I'm like, well, you know, maybe they would get, well, they would get a lot 350 00:23:31,320 --> 00:23:35,720 of likes, you know, some of the couple of them got a lot, a lot of likes of, I would 351 00:23:35,720 --> 00:23:39,960 get a handful of likes on my, like, I appreciate you watching and commenting. 352 00:23:39,960 --> 00:23:42,800 Sometimes I'd get people that say like, oh, you know, I didn't realize that you would 353 00:23:42,800 --> 00:23:47,360 actually read this or that you, you'd see this or whatever. 354 00:23:47,360 --> 00:23:52,880 And it changed, you know, so, so I think for, to a certain extent it did what I was wanting 355 00:23:52,880 --> 00:23:58,320 it to do, but, but then part of me was like, these comments are kind of consuming me, even 356 00:23:58,320 --> 00:24:02,160 though I'm not letting, like, it's like, I appreciate you watching commenting. 357 00:24:02,160 --> 00:24:06,460 It's, it gives me a good chuckle because I'm like, there's, you know, to me, a lot of those 358 00:24:06,460 --> 00:24:08,880 comments have no context. 359 00:24:08,880 --> 00:24:14,000 Like they just, they just don't, like you're, you didn't do the research. 360 00:24:14,000 --> 00:24:15,640 You didn't try to have a conversation with me. 361 00:24:15,640 --> 00:24:20,160 And I'm like, I'm not a big TV show watcher, like, like at all. 362 00:24:20,160 --> 00:24:24,640 Like my wife watches way more TV shows than I ever do. 363 00:24:24,640 --> 00:24:29,280 But I did watch Ted Lasso and the whole, like, you know, be, be curious, not judgemental 364 00:24:29,280 --> 00:24:32,720 thing really hits home. 365 00:24:32,720 --> 00:24:37,660 And it's made me look at things differently. 366 00:24:37,660 --> 00:24:42,920 And even, even in like, in real life situations where, where I've like had to deal with like 367 00:24:42,920 --> 00:24:49,680 yelling parents and stuff while coaching one of my kids soccer games that my kids six, 368 00:24:49,680 --> 00:24:55,440 they're mostly kids on the team or five, you know, and, and, and just dealing with the screaming 369 00:24:55,440 --> 00:24:58,000 and just being like, I'm, I'm just doing my job here. 370 00:24:58,000 --> 00:25:00,920 Like I'm doing the things that are supposed to be done. 371 00:25:00,920 --> 00:25:04,960 And you know, if you want to come and have a conversation, just come and talk with me, 372 00:25:04,960 --> 00:25:08,240 but screaming on the sideline, like I can't even acknowledge that because I'm too busy 373 00:25:08,240 --> 00:25:13,080 trying to make sure that we're, you know, doing what we're supposed to do here. 374 00:25:13,080 --> 00:25:18,840 And I translate that from the, you know, dealing with those comments. 375 00:25:18,840 --> 00:25:22,180 Cause like, well, we all have people that we didn't like or whatever we didn't get along 376 00:25:22,180 --> 00:25:28,680 with and things didn't go the way we wanted them to with, with those relationships. 377 00:25:28,680 --> 00:25:33,200 But even, even before that, like I've always been of the mindset of like, everybody deserves 378 00:25:33,200 --> 00:25:34,200 to be happy. 379 00:25:34,200 --> 00:25:40,560 Like, even if the crappiest people that they're just doing really mean things, like there's 380 00:25:40,560 --> 00:25:42,640 a reason that they're doing it. 381 00:25:42,640 --> 00:25:48,240 We can't forget that because they're not just doing it like, cause they're like the Joker 382 00:25:48,240 --> 00:25:49,240 or something. 383 00:25:49,240 --> 00:25:51,760 They just like want to see the world burn. 384 00:25:51,760 --> 00:25:54,040 They're, they're people too, you know? 385 00:25:54,040 --> 00:26:00,040 And so it's important to remember that like they have, they have a situation going on 386 00:26:00,040 --> 00:26:02,760 and, and it's still hurtful. 387 00:26:02,760 --> 00:26:08,200 Like, so the weight of those comments kind of, kind of on me, but then I started to think 388 00:26:08,200 --> 00:26:14,040 and I'm like, you know, why let somebody else who has a similar thought process be able 389 00:26:14,040 --> 00:26:17,320 to just click a like button and move on with their life, right? 390 00:26:17,320 --> 00:26:19,440 To a really nasty comment. 391 00:26:19,440 --> 00:26:20,440 Right. 392 00:26:20,440 --> 00:26:23,640 Like, and then I'm not talking about just like, oh, I don't like the video or whatever, 393 00:26:23,640 --> 00:26:25,800 just shut up or whatever, like something stupid like that. 394 00:26:25,800 --> 00:26:29,200 Like I tried the, oh, I'll try pitting their comment at the top. 395 00:26:29,200 --> 00:26:32,180 Well, the fact that matters, most of these people have zero content. 396 00:26:32,180 --> 00:26:34,280 So they have zero skin in the game. 397 00:26:34,280 --> 00:26:35,280 Right? 398 00:26:35,280 --> 00:26:41,440 Like their comment literally means nothing because they have nothing weighted. 399 00:26:41,440 --> 00:26:44,840 Like it's not like they have this, Oh, I have my own following of 50,000 people. 400 00:26:44,840 --> 00:26:47,880 And like, I don't want people to see that I'm nasty or whatever. 401 00:26:47,880 --> 00:26:50,000 Like so it's like, Oh, you take their nasty comment, pitted at the top. 402 00:26:50,000 --> 00:26:53,920 And it's like, Oh, they probably won't like that very much, you know? 403 00:26:53,920 --> 00:26:54,920 Yeah. 404 00:26:54,920 --> 00:26:56,720 Um, and maybe they do have content. 405 00:26:56,720 --> 00:27:01,060 Maybe they have, maybe this is just their rando account that they're choosing to do 406 00:27:01,060 --> 00:27:02,060 it on. 407 00:27:02,060 --> 00:27:07,080 Maybe I know that that some of that is happening out there, but, um, but so I, ultimately I 408 00:27:07,080 --> 00:27:11,520 decided about, I want to say eight, nine months into it to say, you know what? 409 00:27:11,520 --> 00:27:16,240 I'm going to go through all my comments and I'm just going to hide those comments, hide 410 00:27:16,240 --> 00:27:21,560 those people, hide this people, um, from the channel and they can comment all they want 411 00:27:21,560 --> 00:27:23,400 or whatever. 412 00:27:23,400 --> 00:27:25,680 And I don't have to see their comment anymore. 413 00:27:25,680 --> 00:27:31,560 Uh, and as time went on, uh, plus, Oh, the other thing was. 414 00:27:31,560 --> 00:27:35,840 Those people, instead of being able to click the like button, they get to the, if they 415 00:27:35,840 --> 00:27:39,600 want to express their displeasure with it, just go and write your own comment, which 416 00:27:39,600 --> 00:27:41,720 will help the YouTube algorithm even more. 417 00:27:41,720 --> 00:27:49,040 So I appreciate you even more than just clicking the like on somebody else's really nasty comment. 418 00:27:49,040 --> 00:27:55,240 Um, plus, yeah, so I, so I decided I'm going to just hide them. 419 00:27:55,240 --> 00:28:00,680 And I want to say it was like almost six months later, that's when I decided like, you know 420 00:28:00,680 --> 00:28:01,680 what? 421 00:28:01,680 --> 00:28:04,520 We've, we've hit a lot of the people let's unhide the people and see who's, who's, who's 422 00:28:04,520 --> 00:28:05,520 still commenting out there. 423 00:28:05,520 --> 00:28:06,520 It took a week. 424 00:28:06,520 --> 00:28:13,080 It took a week for one of my band to show back up and, and, uh, have something nasty 425 00:28:13,080 --> 00:28:14,080 to say. 426 00:28:14,080 --> 00:28:19,960 But, but yeah, I, I think that taking that, that punch in the gut, um, because some of 427 00:28:19,960 --> 00:28:26,600 those comments while nasty, I mean, some of them are, you know, they're, uh, through the 428 00:28:26,600 --> 00:28:29,440 lens of reality, like their lens of reality, right? 429 00:28:29,440 --> 00:28:34,520 They'll say, oh, you know, who's this, this like fat bald guy, like talking, flipping 430 00:28:34,520 --> 00:28:37,880 his pen or something, or thinks he's a shark or something like that. 431 00:28:37,880 --> 00:28:40,080 And, um, which is not the case. 432 00:28:40,080 --> 00:28:44,560 I don't purport to be a shark and that's not why I'm doing what I'm doing. 433 00:28:44,560 --> 00:28:50,480 Uh, I genuinely am just here to help, you know, inspire entrepreneurs, inspire people 434 00:28:50,480 --> 00:28:56,160 to do, to go and be super and be the best that they can be and inspire other, help them 435 00:28:56,160 --> 00:28:59,360 inspire other people to go and be the best that they can be. 436 00:28:59,360 --> 00:29:04,480 You know, we're not asking anybody to be perfect, but we got to do, we got to do the best that 437 00:29:04,480 --> 00:29:08,480 we can, uh, for ourselves and the people around us. 438 00:29:08,480 --> 00:29:14,200 So, um, you know, so, so, you know, having those comments, getting the punch in the gut, 439 00:29:14,200 --> 00:29:18,600 uh, especially when they, they hit close to home and I've watched, uh, do you watch like 440 00:29:18,600 --> 00:29:19,600 Gerald undone? 441 00:29:19,600 --> 00:29:20,600 Yeah. 442 00:29:20,600 --> 00:29:22,120 Oh, you totally should. 443 00:29:22,120 --> 00:29:26,760 Um, him and like cinnamon toast kind of like, they've done a couple of, of video, like one 444 00:29:26,760 --> 00:29:32,520 video or two videos, um, a make art now, uh, and Gerald undone did like a whole like not 445 00:29:32,520 --> 00:29:34,840 podcast series on YouTube. 446 00:29:34,840 --> 00:29:40,840 And they talked about this, like this, you know, the, the YouTube comments and how people 447 00:29:40,840 --> 00:29:44,280 like it's like, you and I are sitting at a diner, actually, like we're sitting at a diner, 448 00:29:44,280 --> 00:29:49,440 we're having a meal and somebody walks up and says, Oh, your shirt is like the wrong 449 00:29:49,440 --> 00:29:51,320 color for your eyes. 450 00:29:51,320 --> 00:29:52,560 Have a terrible day. 451 00:29:52,560 --> 00:29:53,560 And then they just walk away. 452 00:29:53,560 --> 00:29:57,120 And it's like, like why I wasn't even talking to you. 453 00:29:57,120 --> 00:29:58,640 He wasn't even talking to you. 454 00:29:58,640 --> 00:29:59,640 Right. 455 00:29:59,640 --> 00:30:04,320 And, and I think that's the key is that the people that feel that way are not your audience. 456 00:30:04,320 --> 00:30:07,240 They're not anybody that's ever going to buy anything from you. 457 00:30:07,240 --> 00:30:11,680 They're not any, like the most they might do is give you some ad revenue, right. 458 00:30:11,680 --> 00:30:12,680 By watching your videos. 459 00:30:12,680 --> 00:30:15,040 They love, you know, if they love to hate you, which is a shame. 460 00:30:15,040 --> 00:30:18,000 Cause I don't, I don't want to be loved to hate. 461 00:30:18,000 --> 00:30:25,240 Like I'm not a pro wrestler or something that's playing a bit part or, or, you know, a guru 462 00:30:25,240 --> 00:30:31,280 who's like, like they intentionally be a certain way to be hated. 463 00:30:31,280 --> 00:30:32,280 Like that's a thing. 464 00:30:32,280 --> 00:30:36,880 Cause they, you know, they want you to get mad, to share it, to tell all the people like, 465 00:30:36,880 --> 00:30:37,960 look at this idiot, right? 466 00:30:37,960 --> 00:30:42,720 Because one or half a person out of, you know, however you constantly have a person out of 467 00:30:42,720 --> 00:30:45,120 10 is going to say, Oh, wow. 468 00:30:45,120 --> 00:30:47,600 I don't think that, I don't think that they're a joke. 469 00:30:47,600 --> 00:30:48,960 I think they're pretty serious. 470 00:30:48,960 --> 00:30:53,160 And then boom, you know, $10,000 sale, like, boom, that's all it took. 471 00:30:53,160 --> 00:30:54,160 Right. 472 00:30:54,160 --> 00:30:55,160 But we got to get big numbers. 473 00:30:55,160 --> 00:30:58,320 You got to get the big numbers as possible, make as much noise as possible. 474 00:30:58,320 --> 00:31:06,720 Um, another, another great, uh, interview was from Nas daily and, um, and, uh, Casey 475 00:31:06,720 --> 00:31:10,920 Neistat where Casey was like, you know, I didn't invent the term, but like, I want to 476 00:31:10,920 --> 00:31:11,920 post in ghost. 477 00:31:11,920 --> 00:31:17,440 Uh, he's like, I don't want to do that, but the comments just forced me to do that because 478 00:31:17,440 --> 00:31:23,800 I can only read so much before it just gets, um, you know, so hurtful, like, and it takes 479 00:31:23,800 --> 00:31:24,800 me down. 480 00:31:24,800 --> 00:31:28,880 Um, so, and, and at the end of the day, this is a dictatorship, not a democracy. 481 00:31:28,880 --> 00:31:32,120 So I don't care, you know, like I will delete your comment. 482 00:31:32,120 --> 00:31:33,480 I just don't care. 483 00:31:33,480 --> 00:31:38,000 Or I will not read any of the comments because it just makes my day a lot better. 484 00:31:38,000 --> 00:31:43,160 Well, what would you say to the podcaster who's afraid to even start because they're 485 00:31:43,160 --> 00:31:45,680 afraid they're going to get those hateful comments? 486 00:31:45,680 --> 00:31:46,680 Yeah. 487 00:31:46,680 --> 00:31:51,640 So I've read, um, and I've experienced this as well. 488 00:31:51,640 --> 00:31:58,880 Um, not feeling or feeling restrained from what I feel like I can and can't say because 489 00:31:58,880 --> 00:32:03,880 of what might be taken out of context, not even just for randos on the internet, but 490 00:32:03,880 --> 00:32:06,080 like people actually know, right? 491 00:32:06,080 --> 00:32:12,080 People I work with people that, uh, you know, you're, you're in certain situations. 492 00:32:12,080 --> 00:32:13,840 And in my case, I talk about business, right? 493 00:32:13,840 --> 00:32:19,320 So taking certain situations and having to like mask them so that it doesn't sound so 494 00:32:19,320 --> 00:32:24,280 obvious that like I pulled this from, from work or, or a specific person or something 495 00:32:24,280 --> 00:32:30,160 like that, like that, I, to me, I think that that's really the harder part. 496 00:32:30,160 --> 00:32:36,640 So to me, I would say if you're that worried about it, don't post about it, you know, don't, 497 00:32:36,640 --> 00:32:37,640 don't advertise it. 498 00:32:37,640 --> 00:32:43,120 In fact, with YouTube, you're better off not posting about it because you don't want people 499 00:32:43,120 --> 00:32:44,480 to say, Oh cool. 500 00:32:44,480 --> 00:32:45,840 Joe started a YouTube thing. 501 00:32:45,840 --> 00:32:46,840 Let me click on it. 502 00:32:46,840 --> 00:32:47,840 Oh cool. 503 00:32:47,840 --> 00:32:48,840 There's Joe. 504 00:32:48,840 --> 00:32:51,480 I watched 10 seconds and then I click off and it's like, YouTube's like, Oh cool. 505 00:32:51,480 --> 00:32:53,000 That person didn't like it. 506 00:32:53,000 --> 00:32:55,440 Well, maybe we shouldn't share it to seven other people. 507 00:32:55,440 --> 00:32:56,960 Maybe we'll just share it to like two other people. 508 00:32:56,960 --> 00:33:00,000 Oh, they didn't, they, by chance, they didn't click on it either. 509 00:33:00,000 --> 00:33:08,000 So Oh, well, you know, um, so I would say if you're, if you're worried about it, you'll 510 00:33:08,000 --> 00:33:13,640 find a way to do it anonymously, don't be afraid to post in ghost, you know, post it 511 00:33:13,640 --> 00:33:15,480 and don't, don't interact. 512 00:33:15,480 --> 00:33:17,200 In my case, I really want to interact. 513 00:33:17,200 --> 00:33:19,440 I don't, my wife gets on me from, from time to time. 514 00:33:19,440 --> 00:33:23,960 She's like, Oh, you read these comments and you know, and she's like, like it must bother 515 00:33:23,960 --> 00:33:24,960 you. 516 00:33:24,960 --> 00:33:25,960 I'm like, nah, it doesn't bother me. 517 00:33:25,960 --> 00:33:31,600 It just, you know, again, these people probably aren't for me. 518 00:33:31,600 --> 00:33:34,960 Like if they were, they would either just not comment. 519 00:33:34,960 --> 00:33:38,200 Like they could just easily just go away. 520 00:33:38,200 --> 00:33:45,240 Um, but I also, I, you know, I, I do worry, um, about other content creators getting, 521 00:33:45,240 --> 00:33:52,200 like if they got some of those things that I got, like, you gotta build up the resistance. 522 00:33:52,200 --> 00:33:59,080 And you gotta build up the resistance to like, try to like punch back because it's never 523 00:33:59,080 --> 00:34:07,840 going to, you know, unless you're like the God of comebacks, um, no, it won't end well. 524 00:34:07,840 --> 00:34:08,840 It won't end well. 525 00:34:08,840 --> 00:34:10,680 I know I'm not, I know I'm not right. 526 00:34:10,680 --> 00:34:15,240 So like I, you know, and sometimes I'll think of things to say, but it's like, it's like 527 00:34:15,240 --> 00:34:18,880 eight days later and it's like, it's no longer relevant, you know? 528 00:34:18,880 --> 00:34:23,320 Um, or, or like, you're afraid that if you do actually say it, it could be used against 529 00:34:23,320 --> 00:34:24,320 you in some way. 530 00:34:24,320 --> 00:34:25,920 Well, that's add fuel to the fire. 531 00:34:25,920 --> 00:34:28,440 Well, yeah, cause it opens the door, right? 532 00:34:28,440 --> 00:34:34,480 It opens the door and the window to like, you know, having to either over explain, which 533 00:34:34,480 --> 00:34:37,640 people won't probably read, you know, fewer people will read that. 534 00:34:37,640 --> 00:34:41,880 It's just at the end of the day, it's like, just be kind to that person and say, thank 535 00:34:41,880 --> 00:34:42,880 you. 536 00:34:42,880 --> 00:34:45,360 I appreciate you watching or, you know, something to that effect. 537 00:34:45,360 --> 00:34:49,440 And I've had people write back, I didn't, I watched 10 seconds and then wrote this nasty 538 00:34:49,440 --> 00:34:52,680 comment like, Bravo, you're an awesome person. 539 00:34:52,680 --> 00:34:53,680 Thanks for playing. 540 00:34:53,680 --> 00:35:01,880 I know that, right, like, I know that I'm onboarding something to people that aren't 541 00:35:01,880 --> 00:35:07,640 necessarily looking for what I'm selling or bringing to the table, right? 542 00:35:07,640 --> 00:35:08,680 And that's okay. 543 00:35:08,680 --> 00:35:13,200 So that comes with the territory, but Hey, if you color inside the lines all the time, 544 00:35:13,200 --> 00:35:14,680 guess what you won't get? 545 00:35:14,680 --> 00:35:21,040 Aiders, you know, you won't get people that are so angry and triggered by the fact that 546 00:35:21,040 --> 00:35:25,720 you, you gave them an opportunity to, in my case, watch something that they wouldn't have 547 00:35:25,720 --> 00:35:30,680 otherwise, unless they go and pay for it, or if they can even pay for it in their country 548 00:35:30,680 --> 00:35:32,840 in which they're watching it from. 549 00:35:32,840 --> 00:35:40,200 Um, you know, it's just, it just shows like people of all races, colors, creeds, backgrounds, 550 00:35:40,200 --> 00:35:45,280 nationalities, whatever, from the planet earth can be super entitled. 551 00:35:45,280 --> 00:35:50,320 It doesn't just happen in certain places or, you know, with certain people. 552 00:35:50,320 --> 00:35:57,040 It's literally, I've seen it from all countries, all over the world, be super entitled to what 553 00:35:57,040 --> 00:35:59,760 they should and shouldn't be able to get on the internet. 554 00:35:59,760 --> 00:36:03,120 And it's, if it's my responsibility to deliver it to them. 555 00:36:03,120 --> 00:36:04,120 Yeah. 556 00:36:04,120 --> 00:36:08,120 I just, I guess for me, like the, the big thing that, that keeps sticking out though 557 00:36:08,120 --> 00:36:10,400 is I, it kind of breaks my heart. 558 00:36:10,400 --> 00:36:15,960 The content creators that are afraid to even start that could have really good shows, but 559 00:36:15,960 --> 00:36:19,760 they're so scared of the hate that they just don't post anything. 560 00:36:19,760 --> 00:36:23,520 But it's like, you know, kind of like you said, the post and ghost, I love that idea. 561 00:36:23,520 --> 00:36:26,120 I never thought of it, but it's brilliant. 562 00:36:26,120 --> 00:36:29,600 Or even like hire an assistant to handle all your hate for you. 563 00:36:29,600 --> 00:36:32,040 If you're, yeah, if you're, it's like that. 564 00:36:32,040 --> 00:36:33,040 Sure. 565 00:36:33,040 --> 00:36:36,560 I mean, but, but do you, you don't necessarily have to, right? 566 00:36:36,560 --> 00:36:38,640 Like that's, that's the whole idea. 567 00:36:38,640 --> 00:36:42,880 Like you don't have to turn comments on, you know, you can turn comments off on YouTube. 568 00:36:42,880 --> 00:36:48,920 You don't have to enable comments on, um, your, your website, right? 569 00:36:48,920 --> 00:36:55,320 Like or, or, I mean, you kind of, I guess you can't turn off iTunes, uh, or Spotify 570 00:36:55,320 --> 00:36:58,480 reviews, but you don't ever have to check them. 571 00:36:58,480 --> 00:37:00,520 Like just don't check them. 572 00:37:00,520 --> 00:37:04,400 They don't, it doesn't really, I mean, it's a shame too, because like you'll be proud 573 00:37:04,400 --> 00:37:10,720 of the work you've done until you start reading like how, now here's the thing though. 574 00:37:10,720 --> 00:37:15,400 When it comes to those hateful comments, the ones that hurt are the ones that, you know, 575 00:37:15,400 --> 00:37:16,840 the truth hurts, right? 576 00:37:16,840 --> 00:37:22,720 And, and there's, there's, there's clues in those, in those comments sometimes, right? 577 00:37:22,720 --> 00:37:28,480 Because you have to remember people don't know how to, they're not content creators, 578 00:37:28,480 --> 00:37:29,480 right? 579 00:37:29,480 --> 00:37:34,240 So they don't know how to articulate the thing that they don't like about it. 580 00:37:34,240 --> 00:37:38,600 And I've had to explain this to some, some of the coaching clients that have that I work 581 00:37:38,600 --> 00:37:41,240 with on like their YouTube channel or podcasting. 582 00:37:41,240 --> 00:37:46,040 Like there's things that it's like, they will know that they don't like the colors, but 583 00:37:46,040 --> 00:37:48,880 they'll know that they don't like it. 584 00:37:48,880 --> 00:37:51,480 And I'm, it's getting kind of late. 585 00:37:51,480 --> 00:37:59,640 So it's kind of hard for me to remember the specific example, but there's, there's, it's 586 00:37:59,640 --> 00:38:01,280 kind of, so it's kind of like this. 587 00:38:01,280 --> 00:38:08,440 It's like, if you, if you're doing a talking head YouTube video and you just have the talking 588 00:38:08,440 --> 00:38:12,120 head, you know, it can work, right? 589 00:38:12,120 --> 00:38:17,200 And you have a certain background, certain setup or something like that, or certain colors, 590 00:38:17,200 --> 00:38:22,280 like those people might not realize that the, that's the thing that's triggering what they 591 00:38:22,280 --> 00:38:23,280 don't like. 592 00:38:23,280 --> 00:38:25,840 Oh, here's, here's a perfect example, perfect example. 593 00:38:25,840 --> 00:38:36,040 So there's a, there's a, in filmmaking, there's a, there's a, a technique to make the audience 594 00:38:36,040 --> 00:38:38,400 feel like uneasy. 595 00:38:38,400 --> 00:38:43,440 And basically what you're going to do is you, you go low and you go crooked, right? 596 00:38:43,440 --> 00:38:44,440 Like an up. 597 00:38:44,440 --> 00:38:49,120 So you're taking a look like of the person you're like low and crooked. 598 00:38:49,120 --> 00:38:56,040 So for me, I couldn't figure out for the longest time why I could not stand watching the Grinch 599 00:38:56,040 --> 00:38:57,040 You Stole Christmas. 600 00:38:57,040 --> 00:39:00,160 Is that, is it the Grinch or whatever the one with Jim Carrey? 601 00:39:00,160 --> 00:39:01,160 Yeah, yeah. 602 00:39:01,160 --> 00:39:02,160 Yeah. 603 00:39:02,160 --> 00:39:09,160 I could not understand why that movie bothered me so much until I watched the YouTube video, 604 00:39:09,160 --> 00:39:16,840 no less, explaining that low and crooked uneasiness technique with the camera. 605 00:39:16,840 --> 00:39:17,840 Okay. 606 00:39:17,840 --> 00:39:23,760 And you watch that movie so much of that video, so much of that movie is low and crooked and 607 00:39:23,760 --> 00:39:28,160 it just makes me feel anxiety through the entire movie. 608 00:39:28,160 --> 00:39:29,160 Wow. 609 00:39:29,160 --> 00:39:30,160 Yeah. 610 00:39:30,160 --> 00:39:34,080 So I didn't know this until just recently, like in the last, like, I don't know, six 611 00:39:34,080 --> 00:39:38,520 months or something like that to, to, to be able to explain it to somebody and say, wow, 612 00:39:38,520 --> 00:39:42,080 like I didn't know why it made me feel that way. 613 00:39:42,080 --> 00:39:46,920 But now I know because I watched YouTube video, but you know, people aren't going to be able 614 00:39:46,920 --> 00:39:49,640 to articulate why they hate something. 615 00:39:49,640 --> 00:39:50,880 Is it the audio? 616 00:39:50,880 --> 00:39:52,160 Is it the colors? 617 00:39:52,160 --> 00:39:53,640 Is it what you're wearing? 618 00:39:53,640 --> 00:39:54,640 Is your hair? 619 00:39:54,640 --> 00:39:55,640 Is it your voice? 620 00:39:55,640 --> 00:39:57,720 I mean, not everyone's going to like your voice. 621 00:39:57,720 --> 00:40:03,440 Some people have silky smooth voices and things, and then some people just don't, right? 622 00:40:03,440 --> 00:40:07,400 And it doesn't, you know, voice, certain voices just don't work for everybody. 623 00:40:07,400 --> 00:40:12,360 Excuse me, in every medium, in every format, like, you know, some people can be really 624 00:40:12,360 --> 00:40:15,720 great singers or they could be really great rappers and they might not be the greatest 625 00:40:15,720 --> 00:40:21,360 rapper from a lyricist point of view, but their voice sounds, DMX is a great example. 626 00:40:21,360 --> 00:40:22,360 Amazing. 627 00:40:22,360 --> 00:40:23,920 You know, like it's so much great. 628 00:40:23,920 --> 00:40:26,120 Ah, you know, they're, they're, they're fun. 629 00:40:26,120 --> 00:40:30,040 It's like candy, you know, but, but is it, is it substanceful? 630 00:40:30,040 --> 00:40:31,040 Wow. 631 00:40:31,040 --> 00:40:36,360 You know, some songs a little more than others, but, but yeah, it gets the job done. 632 00:40:36,360 --> 00:40:42,800 I guess in a way it's like, um, the only way you can truly just not worry about it, not 633 00:40:42,800 --> 00:40:46,720 worry about what could potentially come from it is just to focus on your art, focus on 634 00:40:46,720 --> 00:40:50,840 your message, focus on the person you're actually trying to talk to. 635 00:40:50,840 --> 00:40:53,920 And then everybody else, their opinions, none of your business. 636 00:40:53,920 --> 00:40:56,240 Pretty, I mean, pretty much. 637 00:40:56,240 --> 00:40:57,240 Yeah. 638 00:40:57,240 --> 00:40:59,800 I mean, when those people, so, so the thing is, is once in a while you'll, you'll get 639 00:40:59,800 --> 00:41:05,560 those comments that point out something that like you, you should, you should probably 640 00:41:05,560 --> 00:41:06,560 look into it. 641 00:41:06,560 --> 00:41:08,240 Like they, again, they might be really mean about it. 642 00:41:08,240 --> 00:41:09,240 It might be really rude. 643 00:41:09,240 --> 00:41:13,000 In my case, it was like, oh, the video needs to be bigger the whole time. 644 00:41:13,000 --> 00:41:17,320 And I'm like, well, I got YouTube copyright to play, you know, take me to work through 645 00:41:17,320 --> 00:41:18,320 here. 646 00:41:18,320 --> 00:41:23,200 Um, and over time I've been able to massage my way towards not having that problem and 647 00:41:23,200 --> 00:41:25,760 not, and appeasing more of the people. 648 00:41:25,760 --> 00:41:26,760 Right. 649 00:41:26,760 --> 00:41:30,480 Or, or looking at the analytics, like one of the great things about YouTube is you get 650 00:41:30,480 --> 00:41:33,880 a deluge, like tons of analytics. 651 00:41:33,880 --> 00:41:38,080 So you can look at like the retention chart of like how long people are actually watching 652 00:41:38,080 --> 00:41:40,680 the video, like where they're dropping off at. 653 00:41:40,680 --> 00:41:41,680 Right. 654 00:41:41,680 --> 00:41:45,200 So it's like, you get the big spike at the beginning or downward spike, I should say, 655 00:41:45,200 --> 00:41:47,480 hockey stick of people dropping off. 656 00:41:47,480 --> 00:41:52,160 And in my case, it's like, oh, well, cause I'm doing this like minute long intro where 657 00:41:52,160 --> 00:41:54,000 you don't even see the video. 658 00:41:54,000 --> 00:41:55,840 Like you don't know that it's actually going to get there. 659 00:41:55,840 --> 00:41:57,740 And they're just like, yeah, no, I ain't watching this. 660 00:41:57,740 --> 00:42:00,520 So like little by little, like chopped it back, chopped it back. 661 00:42:00,520 --> 00:42:01,600 So I just like screw it. 662 00:42:01,600 --> 00:42:03,320 I ain't doing any intro. 663 00:42:03,320 --> 00:42:04,320 We're just playing the video. 664 00:42:04,320 --> 00:42:05,320 We're just going in. 665 00:42:05,320 --> 00:42:08,480 And then you still get people say, I'm not here to see your big fat forehead and blah, 666 00:42:08,480 --> 00:42:09,480 blah, blah. 667 00:42:09,480 --> 00:42:13,120 And it's like, I'm trying to, there's a thing that you don't even understand. 668 00:42:13,120 --> 00:42:14,760 Like, you don't even know what's going on. 669 00:42:14,760 --> 00:42:15,760 Right. 670 00:42:15,760 --> 00:42:18,920 And, and at the end of the day, like I'm doing this to make money. 671 00:42:18,920 --> 00:42:19,920 Okay. 672 00:42:19,920 --> 00:42:20,920 Yeah. 673 00:42:20,920 --> 00:42:26,520 So I'm not trying to put the video out there for you to watch and for me to get nothing 674 00:42:26,520 --> 00:42:27,920 and chart tank take all of it. 675 00:42:27,920 --> 00:42:32,760 And meanwhile, like I'm actually dropping knowledge here, like of the family, 30 years, 676 00:42:32,760 --> 00:42:36,880 30 plus years of business that I've been around, plus standing on the shoulders of giants, 677 00:42:36,880 --> 00:42:42,120 plus all the interviews I've done, you know, 475 interviews with, with entrepreneurs from 678 00:42:42,120 --> 00:42:43,840 all over the world. 679 00:42:43,840 --> 00:42:48,680 Like, you know, I, I, not everyone understands that I'm bringing something to the table and 680 00:42:48,680 --> 00:42:49,880 that's okay. 681 00:42:49,880 --> 00:42:54,240 But I am and, and, and, and I deserve to be paid for that. 682 00:42:54,240 --> 00:42:55,840 So read the room commenters. 683 00:42:55,840 --> 00:42:59,320 Well, commenters, but also you, right? 684 00:42:59,320 --> 00:43:03,080 Like you look at the comments, you throw out the really crappy ones. 685 00:43:03,080 --> 00:43:06,800 But if you say, if you see the same comment a couple of times, again, it might not be 686 00:43:06,800 --> 00:43:12,480 articulated the way you expect it to be, but you know, read between the lines a little 687 00:43:12,480 --> 00:43:15,600 bit and then try to think, how can I change this? 688 00:43:15,600 --> 00:43:16,600 What else can I do? 689 00:43:16,600 --> 00:43:22,480 How else can I borrow from outside or steal from outside niches or industries to bring 690 00:43:22,480 --> 00:43:28,000 to my, you know, to my audience that isn't already here? 691 00:43:28,000 --> 00:43:29,180 That's a great question. 692 00:43:29,180 --> 00:43:32,700 It's definitely something for all of us to ponder on because I mean, there's, there's 693 00:43:32,700 --> 00:43:36,480 so much to that podcast is already have to think about. 694 00:43:36,480 --> 00:43:41,840 And so to add like the video element and the comments element, it's a lot. 695 00:43:41,840 --> 00:43:42,840 It is. 696 00:43:42,840 --> 00:43:47,560 I mean, that holding me back from wanting to do it, you know, doing the YouTube thing 697 00:43:47,560 --> 00:43:48,960 on a regular basis. 698 00:43:48,960 --> 00:43:54,080 And I mean, it's also the technology was a little bit different back, you know, 2015, 699 00:43:54,080 --> 00:43:55,840 16, 17. 700 00:43:55,840 --> 00:44:03,640 So it wasn't as much like streaming gear that it's available now that makes it just brings, 701 00:44:03,640 --> 00:44:06,800 you know, the barrier to entry a lot lower. 702 00:44:06,800 --> 00:44:15,160 I remember doing in 2016, 2015, 2015 and 16, doing Facebook lives when that became 703 00:44:15,160 --> 00:44:16,160 a thing. 704 00:44:16,160 --> 00:44:19,480 And I would just like, I set up my phone, like we were me and my boy, Matt would record 705 00:44:19,480 --> 00:44:22,720 our inch, my intro for the show. 706 00:44:22,720 --> 00:44:28,640 And that that would be on the guy would just set up the phone so that we, you know, that 707 00:44:28,640 --> 00:44:29,640 could be streaming. 708 00:44:29,640 --> 00:44:32,840 So now I know all these years later, I get like, it's there's like videos of me holding 709 00:44:32,840 --> 00:44:37,360 Ava, my first born, like while doing these these intros. 710 00:44:37,360 --> 00:44:40,600 And these intros could be like an hour long before we even got to the interview. 711 00:44:40,600 --> 00:44:41,600 Oh, wow. 712 00:44:41,600 --> 00:44:46,480 I would talk if we would talk about topics that related to like entrepreneurship, you 713 00:44:46,480 --> 00:44:50,000 know, best self betterment, dreaming, blah, blah, blah. 714 00:44:50,000 --> 00:44:53,400 And then I'd be like, OK, now we have this interview that's going to do so. 715 00:44:53,400 --> 00:44:57,240 Go download the episode when it comes out, like for the live Facebook live stream. 716 00:44:57,240 --> 00:44:58,240 Yeah. 717 00:44:58,240 --> 00:45:01,600 But those videos were not great quality because cameras weren't as great. 718 00:45:01,600 --> 00:45:07,820 The you know, you couldn't stream in seven seven twenty P. I think that's four eighty. 719 00:45:07,820 --> 00:45:12,920 So like, you know, all these little things just like, you know, it's. 720 00:45:12,920 --> 00:45:20,160 But now now there's all these, you know, technology and software to make it so much easier to 721 00:45:20,160 --> 00:45:23,080 go live and and integrate it. 722 00:45:23,080 --> 00:45:28,920 So not and not everybody's going to be into watching talking head content, but there's 723 00:45:28,920 --> 00:45:32,840 just little things that you can do to like, you know, if you really wanted to plus it 724 00:45:32,840 --> 00:45:36,240 up, like go get yourself a story blocks account. 725 00:45:36,240 --> 00:45:37,240 Right. 726 00:45:37,240 --> 00:45:43,760 And like overlay, you know, B roll of of something over over what you're doing. 727 00:45:43,760 --> 00:45:47,920 So yeah, I wish I had found video a little bit sooner than 2017 personally. 728 00:45:47,920 --> 00:45:53,480 But hey, you found it now and there's still so much more you can do that. 729 00:45:53,480 --> 00:45:54,480 That is true. 730 00:45:54,480 --> 00:45:58,840 There's a lot more I could do and a lot more I plan to do. 731 00:45:58,840 --> 00:46:02,720 And I can find the darn time to do it. 732 00:46:02,720 --> 00:46:06,960 Well, as you start rolling out all this stuff, where can people find you online? 733 00:46:06,960 --> 00:46:07,960 Yeah. 734 00:46:07,960 --> 00:46:15,240 So it's Joe Pardo dot com or at Super Joe Pardo on all social media platforms and indie 735 00:46:15,240 --> 00:46:19,400 podcom dot com for the independent podcast conference, which is going to be in twenty 736 00:46:19,400 --> 00:46:20,400 twenty three. 737 00:46:20,400 --> 00:46:21,400 September. 738 00:46:21,400 --> 00:46:25,440 I mean, I think we've covered a lot of good stuff and I hope that people look you up to 739 00:46:25,440 --> 00:46:27,560 see all the amazing things that you're doing. 740 00:46:27,560 --> 00:46:29,800 But before I let you go, there's one question I got to ask you. 741 00:46:29,800 --> 00:46:33,920 I ask everyone what is one question I didn't ask that you really wish I had. 742 00:46:33,920 --> 00:46:38,080 Well, we talked about this before, but you made it pretty you pretty much softballed 743 00:46:38,080 --> 00:46:39,080 it in. 744 00:46:39,080 --> 00:46:41,920 What podcast do you listen to, Joe? 745 00:46:41,920 --> 00:46:47,720 Yeah, what podcast do you listen to? 746 00:46:47,720 --> 00:46:52,360 Basically it's it's like there's like three shows. 747 00:46:52,360 --> 00:46:58,480 Video marketing was a video marketing value podcast with a guy who used to work for Leo 748 00:46:58,480 --> 00:46:59,480 Laporte. 749 00:46:59,480 --> 00:47:00,480 I'm blanking on his name, Nate. 750 00:47:00,480 --> 00:47:05,240 I think his name is Nate and he has a I can't think of her name. 751 00:47:05,240 --> 00:47:06,240 Anyway, they're really great. 752 00:47:06,240 --> 00:47:08,200 Both of them are really, really great. 753 00:47:08,200 --> 00:47:12,880 And it's really helpful stuff if you're into because both of them are high level, like 754 00:47:12,880 --> 00:47:18,920 not YouTube, like influencers, but they're like behind the scenes, like analytics and 755 00:47:18,920 --> 00:47:23,480 like analytical people that have been around technology for a long while. 756 00:47:23,480 --> 00:47:26,920 Like one dude's worked for Leo Laporte, so he's been around for a long time. 757 00:47:26,920 --> 00:47:30,920 OK, I'll have to find them and then put it in the show notes. 758 00:47:30,920 --> 00:47:31,920 That's one. 759 00:47:31,920 --> 00:47:39,080 The next one, the so that's number that's like the third most listened to. 760 00:47:39,080 --> 00:47:46,440 Second most listened to would have to be have a seat or no, not have a seat. 761 00:47:46,440 --> 00:47:48,760 Predators I've caught with Chris Hansen. 762 00:47:48,760 --> 00:47:54,320 So fascinating and uncensored in the podcast. 763 00:47:54,320 --> 00:47:58,760 So he reads a lot of those chat logs that you used to watch on to catch a predator where 764 00:47:58,760 --> 00:47:59,840 they would like blank out. 765 00:47:59,840 --> 00:48:04,200 They would read like five lines of the whole chat and like they blanked out most of it. 766 00:48:04,200 --> 00:48:07,520 No, he reads the whole thing and it's oh, my goodness. 767 00:48:07,520 --> 00:48:12,160 It's it's like you want to like, how does Chris not laugh while saying some of this 768 00:48:12,160 --> 00:48:13,160 stuff? 769 00:48:13,160 --> 00:48:14,160 It's so absurd. 770 00:48:14,160 --> 00:48:17,640 It's so absurd and so are at the same time. 771 00:48:17,640 --> 00:48:19,800 So many emotions all mixed in the one. 772 00:48:19,800 --> 00:48:20,800 I can't even. 773 00:48:20,800 --> 00:48:21,800 Yeah. 774 00:48:21,800 --> 00:48:23,640 And he does like updates on like where they're at now. 775 00:48:23,640 --> 00:48:28,640 He's done a couple of interviews like one one of the guys daughters. 776 00:48:28,640 --> 00:48:30,360 He interviewed the daughter. 777 00:48:30,360 --> 00:48:31,360 Yeah. 778 00:48:31,360 --> 00:48:33,040 And it's because she's like way older now. 779 00:48:33,040 --> 00:48:35,880 She was like a kid when it happened. 780 00:48:35,880 --> 00:48:39,920 But yeah, it's it's it's crazy. 781 00:48:39,920 --> 00:48:46,160 The most the most listened to show that I will listen to the absolute most pretty much 782 00:48:46,160 --> 00:48:51,880 religiously is the Disney dish podcast with Jim Hill and Lentesta. 783 00:48:51,880 --> 00:48:57,520 Lentesta would being one of the original four guys that started the WDW Today podcast back 784 00:48:57,520 --> 00:49:02,320 when that was still the original crew because that show is still going on, but it's a different 785 00:49:02,320 --> 00:49:05,400 different people took it over. 786 00:49:05,400 --> 00:49:08,760 But yeah, it's it's staying true to your roots. 787 00:49:08,760 --> 00:49:09,760 Yeah. 788 00:49:09,760 --> 00:49:11,720 Well, they talk a lot about like business. 789 00:49:11,720 --> 00:49:13,360 It's really a business podcast. 790 00:49:13,360 --> 00:49:18,960 It's a little and then there's history, they talk about the history of Disney as well. 791 00:49:18,960 --> 00:49:21,480 And like the news of Disney and yeah. 792 00:49:21,480 --> 00:49:22,480 It's amazing. 793 00:49:22,480 --> 00:49:26,520 We'll have to find out the links for all of these and put them in the show notes. 794 00:49:26,520 --> 00:49:27,520 Yes. 795 00:49:27,520 --> 00:49:28,520 Yes. 796 00:49:28,520 --> 00:49:29,520 You absolutely should go listen to all. 797 00:49:29,520 --> 00:49:32,680 I mean, if you can stomach the the middle of the second one, but the but the marketing 798 00:49:32,680 --> 00:49:38,480 video marketing and and and and Disney dish are incredible as well. 799 00:49:38,480 --> 00:49:41,280 Well, I've definitely got a couple more to add to my list. 800 00:49:41,280 --> 00:49:46,840 I mainly listen to to business podcasts and to a money mindset podcast. 801 00:49:46,840 --> 00:49:48,680 Like those are my those are my big ones. 802 00:49:48,680 --> 00:49:51,920 But yeah, I'm always down to learn about new ones. 803 00:49:51,920 --> 00:49:53,880 But those are the two. 804 00:49:53,880 --> 00:49:54,880 I like the Disney. 805 00:49:54,880 --> 00:49:56,480 This is really a business podcast. 806 00:49:56,480 --> 00:50:02,760 They even go into people send them the surveys that Disney sends out to. 807 00:50:02,760 --> 00:50:03,760 Oh, wow. 808 00:50:03,760 --> 00:50:04,760 Yes. 809 00:50:04,760 --> 00:50:05,760 Yeah. 810 00:50:05,760 --> 00:50:08,880 So people send them the surveys and then they read the questions and then they try to guess 811 00:50:08,880 --> 00:50:10,680 like, well, what could this mean? 812 00:50:10,680 --> 00:50:15,880 Are they trying to like what's the answer they're trying to get to with this? 813 00:50:15,880 --> 00:50:18,200 And and usually they're pretty right. 814 00:50:18,200 --> 00:50:23,440 They usually start the show with a round of congratulations for the self congratulations. 815 00:50:23,440 --> 00:50:27,200 So Ashley is super famous. 816 00:50:27,200 --> 00:50:30,400 Ashley Grant, thank you so much for having me on. 817 00:50:30,400 --> 00:50:32,320 I greatly appreciate being here. 818 00:50:32,320 --> 00:50:33,540 This is the time. 819 00:50:33,540 --> 00:50:34,540 This was wonderful. 820 00:50:34,540 --> 00:50:36,520 I appreciate you taking the time to actually be here. 821 00:50:36,520 --> 00:50:37,880 So thank you so much. 822 00:50:37,880 --> 00:50:41,040 One hundred any, any, any, any time. 823 00:50:41,040 --> 00:50:45,320 I'm so happy to be here and come back. 824 00:50:45,320 --> 00:50:49,800 Well my fellow podcasters, we hope you enjoyed the insights, tips and ideas shared in this 825 00:50:49,800 --> 00:50:54,000 episode to learn more about launching and growing your own show. 826 00:50:54,000 --> 00:50:57,560 Head over to RSS.com backslash blog. 827 00:50:57,560 --> 00:51:01,320 And if you're ready to launch a podcast of your own, you can get started for free with 828 00:51:01,320 --> 00:51:03,360 your first episode on us. 829 00:51:03,360 --> 00:51:10,360 Thanks for tuning in. 830 00:51:33,360 --> 00:51:40,360 We'll see you next time.