1 00:00:00,000 --> 00:00:29,160 Hey everyone! 2 00:00:29,160 --> 00:00:31,320 Ashley here with RSS.com. 3 00:00:31,320 --> 00:00:36,320 In today's episode, we're chatting with radio pro and podcast consultant Shannon Hernandez, 4 00:00:36,320 --> 00:00:38,440 aka Shanman. 5 00:00:38,440 --> 00:00:39,440 Enjoy the show! 6 00:00:39,440 --> 00:00:40,440 Are we all set? 7 00:00:40,440 --> 00:00:41,440 Yeah. 8 00:00:41,440 --> 00:00:42,440 Okay, all systems go. 9 00:00:42,440 --> 00:00:43,440 Fantastic. 10 00:00:43,440 --> 00:00:44,440 Well, Shannon, welcome to the show. 11 00:00:44,440 --> 00:00:45,440 I'm so glad that you could be here. 12 00:00:45,440 --> 00:00:49,440 Could you do us a favor and tell us what you do? 13 00:00:49,440 --> 00:00:51,720 Yeah, my name is Shannon Hernandez. 14 00:00:51,720 --> 00:00:53,680 I'm a radio broadcaster. 15 00:00:53,680 --> 00:00:58,920 I've been working in the Phoenix, Arizona area for the last 23 years, which is kind 16 00:00:58,920 --> 00:01:02,740 of amazing in radio world because I have heard that you actually have interviewed quite a 17 00:01:02,740 --> 00:01:07,280 few radio people and they say, you know, 10 years at most might be the thing. 18 00:01:07,280 --> 00:01:09,640 22 years is kind of unheard of. 19 00:01:09,640 --> 00:01:11,240 So yeah, I do that. 20 00:01:11,240 --> 00:01:14,040 Been doing it for quite some time and have my own website. 21 00:01:14,040 --> 00:01:18,160 I teach people how to, you know, podcast, but not necessarily podcast, but get their 22 00:01:18,160 --> 00:01:20,200 podcast out there, podcast marketing. 23 00:01:20,200 --> 00:01:23,680 That's what I think a lot of podcasters are looking into doing these days. 24 00:01:23,680 --> 00:01:24,680 Absolutely. 25 00:01:24,680 --> 00:01:28,480 So when did podcasting come into what it is that you do? 26 00:01:28,480 --> 00:01:35,280 God, this was about like this was about like 10 years ago when podcasting was just starting 27 00:01:35,280 --> 00:01:40,680 out and so it already been maybe about six or seven years old and it was still fresh 28 00:01:40,680 --> 00:01:41,680 and new. 29 00:01:41,680 --> 00:01:46,200 I mean, people were still using, you know, actual iPods that were, you know, with the 30 00:01:46,200 --> 00:01:51,520 wheel that, you know, you could scroll around and have a downloaded episode of something, 31 00:01:51,520 --> 00:01:53,120 some piece of audio. 32 00:01:53,120 --> 00:01:59,000 And when I saw that, I was like, oh, this is the revolutionary way of doing a new type 33 00:01:59,000 --> 00:02:00,000 of radio. 34 00:02:00,000 --> 00:02:02,760 It didn't necessarily mean that it was going to be actually radio, but I knew it was going 35 00:02:02,760 --> 00:02:05,800 to be some form of radio. 36 00:02:05,800 --> 00:02:11,320 Fast forward to the present and now we see how it has evolved completely. 37 00:02:11,320 --> 00:02:17,240 You know, about 10 years ago, it had really gone through this stage in which it was really 38 00:02:17,240 --> 00:02:18,560 all about marketing. 39 00:02:18,560 --> 00:02:20,580 A lot of marketing people were on it. 40 00:02:20,580 --> 00:02:22,000 You know, get your podcast out. 41 00:02:22,000 --> 00:02:23,560 This is a great way to get business. 42 00:02:23,560 --> 00:02:28,520 But then as we started to see it evolve and as I, you know, I look back on it from like 43 00:02:28,520 --> 00:02:32,800 10, 15 years ago, you know, it was very primitive back then. 44 00:02:32,800 --> 00:02:36,280 It was like literally a couple of dudes like sharing files back and forth to each other. 45 00:02:36,280 --> 00:02:39,200 So when I saw that, I thought this is a new form of radio. 46 00:02:39,200 --> 00:02:40,440 I've got to get on top of this. 47 00:02:40,440 --> 00:02:42,200 I've got to make it happen. 48 00:02:42,200 --> 00:02:49,500 And I started my own podcast, a comedy podcast, very vulgar comedy podcast back in the day. 49 00:02:49,500 --> 00:02:53,840 And then I went in and I started doing other podcasts, podcast testing my own episodes 50 00:02:53,840 --> 00:02:54,840 and things like that. 51 00:02:54,840 --> 00:02:59,760 So then as I started to learn more, I started to learn that podcasters had trouble not only 52 00:02:59,760 --> 00:03:02,120 with the production side, but with the marketing side as well. 53 00:03:02,120 --> 00:03:05,660 So I really have pivoted in that direction. 54 00:03:05,660 --> 00:03:09,560 And that still seems to be the case these days that people still have trouble with things 55 00:03:09,560 --> 00:03:12,020 like monetization and how to even get started. 56 00:03:12,020 --> 00:03:16,680 So I'm curious with podcasting, do you just have one podcast now and then you're like 57 00:03:16,680 --> 00:03:19,480 your day job or how does that look for you? 58 00:03:19,480 --> 00:03:24,800 Yeah, you know, I'm not even podcasting right now, which is kind of it's OK. 59 00:03:24,800 --> 00:03:27,160 So I have a client. 60 00:03:27,160 --> 00:03:28,760 I guess you call it the big fish client. 61 00:03:28,760 --> 00:03:32,340 I have a big fish client that I help edit podcasts for. 62 00:03:32,340 --> 00:03:39,560 So that to me is very important to make sure that his podcast is tip top shape, has the 63 00:03:39,560 --> 00:03:41,920 right sound equalization, normalization. 64 00:03:41,920 --> 00:03:46,260 I mean, all the nerdy geeky stuff that you can talk to just about any podcaster out there 65 00:03:46,260 --> 00:03:48,560 and podcast editor and like, oh, you got to do it this way. 66 00:03:48,560 --> 00:03:53,680 But these are settings that I've been using from day one when I started a radio and my 67 00:03:53,680 --> 00:03:59,140 client has always been happy with how I have created those podcasts for him. 68 00:03:59,140 --> 00:04:03,440 So for me to create a podcast is something that just fell off the wayside. 69 00:04:03,440 --> 00:04:04,640 I did have a YouTube channel. 70 00:04:04,640 --> 00:04:07,880 Actually, I still do have a YouTube channel that provides a lot of great content. 71 00:04:07,880 --> 00:04:12,700 And I think a lot of people and a lot of the subscribers on that channel, they consider 72 00:04:12,700 --> 00:04:13,700 that as air quotes. 73 00:04:13,700 --> 00:04:17,240 I don't like doing air quotes, but air quotes, a podcast. 74 00:04:17,240 --> 00:04:18,640 They consider that a podcast. 75 00:04:18,640 --> 00:04:22,360 And that's kind of the direction where we're going now these days, where a lot of people 76 00:04:22,360 --> 00:04:27,100 are seeing that there is this correlation, this relationship between audio and video 77 00:04:27,100 --> 00:04:30,200 and people for some reason love to see video. 78 00:04:30,200 --> 00:04:31,360 And I've never seen it that way. 79 00:04:31,360 --> 00:04:36,200 I've always seen it as just audio specific content that you're developing. 80 00:04:36,200 --> 00:04:41,480 But now with the innovations with Spotify and now YouTube going to be jumping into the 81 00:04:41,480 --> 00:04:46,200 video podcasting game, which I always just thought it was called vlogging. 82 00:04:46,200 --> 00:04:50,680 But now it's called video podcasting. 83 00:04:50,680 --> 00:04:55,320 It's something that's going to be very, very relevant in the near future. 84 00:04:55,320 --> 00:04:57,920 Once YouTube gets a hold of it, then that's what I think is going to happen. 85 00:04:57,920 --> 00:05:02,080 But back to your original question, I don't have a podcast. 86 00:05:02,080 --> 00:05:06,660 I have a YouTube channel with a lot of great content that's on there that teaches people 87 00:05:06,660 --> 00:05:10,960 all about the ins and outs of the beginning journey of that podcast. 88 00:05:10,960 --> 00:05:14,200 And then I just kind of stepped off the wayside of that. 89 00:05:14,200 --> 00:05:21,240 Life happened and things just kind of, you know, I stopped doing it because there was 90 00:05:21,240 --> 00:05:26,920 a sense of burnout and not saying that I'm still burned out, but I do believe and follow 91 00:05:26,920 --> 00:05:32,120 the philosophy of exercise. 92 00:05:32,120 --> 00:05:35,640 Like I'm a yogi, I do yoga every day, power yoga. 93 00:05:35,640 --> 00:05:39,820 And when you get tired, you take a break, you stop and you rest. 94 00:05:39,820 --> 00:05:45,580 And I think that's very important for anyone who's doing anything that requires you to 95 00:05:45,580 --> 00:05:50,600 go out there and give it your all every single day. 96 00:05:50,600 --> 00:05:52,440 I still help people with podcasts. 97 00:05:52,440 --> 00:05:56,400 I still have clients that come to me and ask me questions about podcasts. 98 00:05:56,400 --> 00:06:01,920 I still have another client that reaches out to me and is looking for help with his website. 99 00:06:01,920 --> 00:06:06,480 But for me, I have to take a step back from the actual content creation side because it 100 00:06:06,480 --> 00:06:10,840 was overwhelming me to the point to where I couldn't even get out of bed and just, you 101 00:06:10,840 --> 00:06:14,640 know, the thought process of thinking, what am I going to create today? 102 00:06:14,640 --> 00:06:18,240 Which is a good and a bad thing, because one thing you can always say is like, what am 103 00:06:18,240 --> 00:06:20,760 I going to create today and how excited am I going to be about that? 104 00:06:20,760 --> 00:06:23,720 But there was a point in time where it just got to the point where I was like, I'm not 105 00:06:23,720 --> 00:06:25,840 excited right now. 106 00:06:25,840 --> 00:06:29,520 And when you're not excited, you create terrible content. 107 00:06:29,520 --> 00:06:30,820 I think that's really true. 108 00:06:30,820 --> 00:06:34,500 And I am so glad you actually brought this up because though, whenever I first reached 109 00:06:34,500 --> 00:06:39,360 out to you, we were going to talk about like monetization and how to monetize a podcast. 110 00:06:39,360 --> 00:06:45,520 I was kind of excited when you said that you wanted to kind of talk about burnout because 111 00:06:45,520 --> 00:06:49,480 it's something that we've covered on the blog in the past for RSS. 112 00:06:49,480 --> 00:06:53,840 And can you speak to me a little bit more about what the process was of like when you 113 00:06:53,840 --> 00:06:58,140 initially felt like, okay, I'm starting to feel burnout, what did you do? 114 00:06:58,140 --> 00:07:01,520 And how did you kind of keep things going with like the day job and working for your 115 00:07:01,520 --> 00:07:05,240 clients and all those things while also protecting your own mental health? 116 00:07:05,240 --> 00:07:07,120 Yeah, that's an important thing. 117 00:07:07,120 --> 00:07:10,620 I think that a lot of podcasters are going to miss out on it. 118 00:07:10,620 --> 00:07:15,040 This episode, I think, you know, people are going to look at it and they're going to go, 119 00:07:15,040 --> 00:07:16,940 you know, I don't need to learn about that. 120 00:07:16,940 --> 00:07:20,480 But it's actually one of the most important things that I think podcasters or any content 121 00:07:20,480 --> 00:07:28,280 creator is going to encounter is the straight up like grind and feeding the machine and 122 00:07:28,280 --> 00:07:30,200 feeding the beast. 123 00:07:30,200 --> 00:07:35,800 And it needs to really be looked at because it can really cause a lot of physical and 124 00:07:35,800 --> 00:07:37,760 mental damage to you. 125 00:07:37,760 --> 00:07:43,120 And me being someone who in the past used to do things at the extreme and be like, it's 126 00:07:43,120 --> 00:07:44,640 going to be okay. 127 00:07:44,640 --> 00:07:47,680 Now that I'm older, it is now caught up to me. 128 00:07:47,680 --> 00:07:50,360 And just because I was younger didn't mean that I couldn't handle it. 129 00:07:50,360 --> 00:07:53,620 I could, but it did catch up to me later down the line. 130 00:07:53,620 --> 00:07:57,920 So to answer the question about what did I do and how did I kind of like take those steps 131 00:07:57,920 --> 00:08:00,720 forward to take steps back? 132 00:08:00,720 --> 00:08:05,440 You know, in the beginning, when I first started this whole journey, if someone would have 133 00:08:05,440 --> 00:08:10,000 told me to, well, they did tell me because I took a course in and actually had a coach 134 00:08:10,000 --> 00:08:11,080 about it. 135 00:08:11,080 --> 00:08:16,960 They said set up the elements of your business to where the moments in which you get burned 136 00:08:16,960 --> 00:08:23,200 out can kind of just run on their own and you can acquire leads, you can acquire, you 137 00:08:23,200 --> 00:08:26,600 can build whatever content that you need. 138 00:08:26,600 --> 00:08:28,240 Not saying that content can be automated. 139 00:08:28,240 --> 00:08:32,360 It can be at points in time, but it turns out to be crap content. 140 00:08:32,360 --> 00:08:36,840 But just setting up those initial pieces, my business, setting up my email list. 141 00:08:36,840 --> 00:08:40,440 I'm sure, you know, we have, you know, you've talked about email lists on this, on this 142 00:08:40,440 --> 00:08:44,920 podcast before, you know, and the importance of having an email list and harvesting those 143 00:08:44,920 --> 00:08:45,920 leads. 144 00:08:45,920 --> 00:08:51,240 So in my mind, my coach had told me, you need to put this into your head. 145 00:08:51,240 --> 00:08:55,160 Doesn't matter if you're a business owner or a podcaster, a YouTuber, a blogger, whatever, 146 00:08:55,160 --> 00:09:00,320 set up something like an email list so that you can automate it and have it coming, you 147 00:09:00,320 --> 00:09:02,200 know, have people coming to you. 148 00:09:02,200 --> 00:09:05,960 And you know, you're still looking for business, but it doesn't necessarily mean you have to 149 00:09:05,960 --> 00:09:07,540 be completely active. 150 00:09:07,540 --> 00:09:08,920 So for me, that's what ended up happening. 151 00:09:08,920 --> 00:09:10,040 I had an email list. 152 00:09:10,040 --> 00:09:15,160 It was, it's still constantly growing every single day, grows every single day. 153 00:09:15,160 --> 00:09:17,840 I communicate with those people every now and again. 154 00:09:17,840 --> 00:09:21,600 But for me, I had that aspect. 155 00:09:21,600 --> 00:09:24,400 And then I had the aspect of content creation. 156 00:09:24,400 --> 00:09:29,440 The content creation was that that was the thing that was really kind of just burning 157 00:09:29,440 --> 00:09:30,440 me out. 158 00:09:30,440 --> 00:09:35,400 And I was strictly creating YouTube content, knowing that with YouTube content, I could, 159 00:09:35,400 --> 00:09:40,600 I could really boil it down into different pieces of micro content. 160 00:09:40,600 --> 00:09:41,600 Right. 161 00:09:41,600 --> 00:09:44,840 So I could say video and then I could take the audio, turn it into a podcast if I wanted 162 00:09:44,840 --> 00:09:45,840 to. 163 00:09:45,840 --> 00:09:48,640 And then I could take that, transcribe it, turn it into a blog, take that trend, you 164 00:09:48,640 --> 00:09:51,440 know, the typical things that you hear. 165 00:09:51,440 --> 00:09:57,480 But for me, doing all those things without the funds, without the money was like overwhelming, 166 00:09:57,480 --> 00:10:00,320 you know, and to this day, it's still kind of overwhelming because I like things done 167 00:10:00,320 --> 00:10:02,320 a specific way. 168 00:10:02,320 --> 00:10:07,640 And so I ended up kind of just taking a step back because the content creation became so 169 00:10:07,640 --> 00:10:08,840 overblown. 170 00:10:08,840 --> 00:10:13,640 It became so, you know, hefty on my end. 171 00:10:13,640 --> 00:10:14,960 And I was like, I can't do this. 172 00:10:14,960 --> 00:10:21,000 And I'm creating more content that is bad than I'm creating content that is good. 173 00:10:21,000 --> 00:10:22,160 And I think that's important. 174 00:10:22,160 --> 00:10:25,040 It's like watching your favorite TV show. 175 00:10:25,040 --> 00:10:27,760 Its first season would be awesome. 176 00:10:27,760 --> 00:10:29,280 And then they go to the second season. 177 00:10:29,280 --> 00:10:30,280 It's awesome. 178 00:10:30,280 --> 00:10:35,100 Then by the time you're hoping by, if they get to season five, it's still a great show. 179 00:10:35,100 --> 00:10:39,400 But you've seen some shows where by the time you get to season four, they just really are 180 00:10:39,400 --> 00:10:43,760 not that good because it's like, they're just really trying to reach for too much. 181 00:10:43,760 --> 00:10:47,440 And, you know, to use an old phrase, you know, they just jumped the shark in the shows. 182 00:10:47,440 --> 00:10:49,160 And I didn't want to do that with my content. 183 00:10:49,160 --> 00:10:53,920 I didn't want to jump the shark and just say like, here are the five reasons why podcasters 184 00:10:53,920 --> 00:10:56,120 need these socks. 185 00:10:56,120 --> 00:10:58,920 You know, podcasters don't even know about like specific socks. 186 00:10:58,920 --> 00:11:03,280 Like I know what I need for specific socks, but that's content that I think that they 187 00:11:03,280 --> 00:11:04,280 just don't. 188 00:11:04,280 --> 00:11:05,280 It's not really that's being searched. 189 00:11:05,280 --> 00:11:09,840 It's not being, you know, it draws curiosity, but then they look at it and they go, no, 190 00:11:09,840 --> 00:11:10,840 that's not good. 191 00:11:10,840 --> 00:11:15,320 So I just took a step back and slowly just kind of took a step back. 192 00:11:15,320 --> 00:11:20,160 I notified my subscribers, told them, hey, you know, I'm taking a break. 193 00:11:20,160 --> 00:11:22,200 This is something that I have to do. 194 00:11:22,200 --> 00:11:24,880 And that was a year ago now. 195 00:11:24,880 --> 00:11:27,240 And so that is what I've needed. 196 00:11:27,240 --> 00:11:30,080 I've needed like a solid year to really kind of recover. 197 00:11:30,080 --> 00:11:34,000 I can completely understand that because as podcasters, we crank out so much. 198 00:11:34,000 --> 00:11:38,320 I mean, we are literally going, you know, grinding really, really hard. 199 00:11:38,320 --> 00:11:41,560 And there was something that you mentioned that actually I kind of had already written 200 00:11:41,560 --> 00:11:42,560 down a question. 201 00:11:42,560 --> 00:11:45,240 And so it's perfect that you talked about seasons. 202 00:11:45,240 --> 00:11:50,040 What do you think about the movement towards having seasons of a podcast rather than just 203 00:11:50,040 --> 00:11:55,640 constantly cranking out nonstop content, something that you can batch and then drip rather than 204 00:11:55,640 --> 00:11:59,120 every single day I have to show up and put something out there? 205 00:11:59,120 --> 00:12:02,640 You know, I think it's, it depends on what your objective is. 206 00:12:02,640 --> 00:12:07,040 This is a huge, huge thing that I talk about with my audience when I do talk with them. 207 00:12:07,040 --> 00:12:11,160 And when I reach out to them and I go on my YouTube lives, they ask me these questions. 208 00:12:11,160 --> 00:12:12,160 What do you think about this? 209 00:12:12,160 --> 00:12:13,160 What do you think about that? 210 00:12:13,160 --> 00:12:16,080 And it always comes back to the same question. 211 00:12:16,080 --> 00:12:18,000 What's your objective? 212 00:12:18,000 --> 00:12:20,200 What's the objective of your podcast? 213 00:12:20,200 --> 00:12:21,560 Are you trying to get an audience? 214 00:12:21,560 --> 00:12:22,800 Are you trying to monetize it? 215 00:12:22,800 --> 00:12:23,800 Are you trying to do? 216 00:12:23,800 --> 00:12:24,800 What are you trying to do with it? 217 00:12:24,800 --> 00:12:26,840 Are you just trying to grow the audience itself? 218 00:12:26,840 --> 00:12:27,840 That's it. 219 00:12:27,840 --> 00:12:29,360 Are you trying to grow the email list? 220 00:12:29,360 --> 00:12:30,360 What are you trying to do? 221 00:12:30,360 --> 00:12:35,400 And so when it comes down to seasons, I don't see a problem with seasons at all. 222 00:12:35,400 --> 00:12:42,880 You know, but I would hope that a podcaster would have some type of game plan that allows 223 00:12:42,880 --> 00:12:49,280 them to harvest some form of a lead so that the day that you decide to drop, you know, 224 00:12:49,280 --> 00:12:54,280 season one of your new podcast, that you can shoot it out to your email list and say season 225 00:12:54,280 --> 00:12:57,560 one of my podcast is available for download today. 226 00:12:57,560 --> 00:13:03,920 We're going to release weekly at 5 p.m. Eastern so that it's waiting by the time you get home 227 00:13:03,920 --> 00:13:06,100 from doing whatever. 228 00:13:06,100 --> 00:13:11,400 Those are great communication tools, along with social media to disseminate the message. 229 00:13:11,400 --> 00:13:15,200 So I have no problem with season seasonal podcasts. 230 00:13:15,200 --> 00:13:18,840 I would just question and wonder what the objective of the podcast is. 231 00:13:18,840 --> 00:13:20,120 Is it just to get an audience? 232 00:13:20,120 --> 00:13:21,120 Is it to get sponsorships? 233 00:13:21,120 --> 00:13:24,600 Does it get you know, you have to ask these questions and they're very, very relevant 234 00:13:24,600 --> 00:13:29,480 and important because if you're just doing seasonal podcasts with no real idea of what 235 00:13:29,480 --> 00:13:32,120 you're doing, then you're just creating a podcast. 236 00:13:32,120 --> 00:13:35,480 And it's like saying, oh, I'm paying for hosting and I paid for the equipment and I paid for 237 00:13:35,480 --> 00:13:37,040 the computer and I paid for all that. 238 00:13:37,040 --> 00:13:38,720 And what did I get in return? 239 00:13:38,720 --> 00:13:40,120 Just you know, accolades. 240 00:13:40,120 --> 00:13:43,800 You do want those, but there's got to be a payoff somewhere. 241 00:13:43,800 --> 00:13:48,680 So in terms of like objectives, let's say my objective is I want to have a really good 242 00:13:48,680 --> 00:13:52,640 audience that I can take my podcast and turn it into a business. 243 00:13:52,640 --> 00:13:55,480 For example, let's say I'm a service based owner. 244 00:13:55,480 --> 00:13:56,480 I'm a photographer. 245 00:13:56,480 --> 00:14:01,440 If I'm a photographer, how can I take my podcast, batch it in seasons so that I don't have the 246 00:14:01,440 --> 00:14:05,280 burnout, can keep the day job and keep people coming back listening to my show? 247 00:14:05,280 --> 00:14:06,600 What's your opinion on that? 248 00:14:06,600 --> 00:14:07,600 Yeah. 249 00:14:07,600 --> 00:14:10,360 The other thing I think you could do with photography and I told this actually to a 250 00:14:10,360 --> 00:14:14,480 photographer friend of mine is that it really kind of also depends on like how you want 251 00:14:14,480 --> 00:14:18,520 to deliver that content because photography is such a visual element, right? 252 00:14:18,520 --> 00:14:23,480 It's so visual with people, you know, especially when you're talking about not just taking 253 00:14:23,480 --> 00:14:29,040 pictures with the camera, but I'm assuming that you're going to be editing in Photoshop, 254 00:14:29,040 --> 00:14:30,680 Lightroom, doing whatever. 255 00:14:30,680 --> 00:14:35,680 And a lot of those would might require you to actually do video tutorials, but not all 256 00:14:35,680 --> 00:14:36,680 of them. 257 00:14:36,680 --> 00:14:41,680 So and there's also aspects of photography where you can talk about the philosophies 258 00:14:41,680 --> 00:14:49,400 behind why you you took a photo in a specific at a specific time of day, dusk, you know, 259 00:14:49,400 --> 00:14:51,880 and you can go through those steps and processes of your philosophy. 260 00:14:51,880 --> 00:14:55,680 So I'd like to look at podcasting is saying and I'll get to your question. 261 00:14:55,680 --> 00:15:00,460 I like to look at podcasting and in this circumstance, I like to look at it as like podcasting allows 262 00:15:00,460 --> 00:15:04,640 you to share ideas and philosophies you can't really show, but you can illustrate through 263 00:15:04,640 --> 00:15:05,640 words, right? 264 00:15:05,640 --> 00:15:13,120 You can really illustrate through words, philosophies that you hold near to yourself, how those 265 00:15:13,120 --> 00:15:18,720 philosophies have helped you become the best photographer possible. 266 00:15:18,720 --> 00:15:24,200 And you can share those and those ideas can help influence or they can help create some 267 00:15:24,200 --> 00:15:28,280 type of conversation around what you're talking about, right? 268 00:15:28,280 --> 00:15:34,640 In that seasonal podcast, I would set up some form of call to action, whether that be in 269 00:15:34,640 --> 00:15:39,200 the beginning, whether that be at the very end, or maybe you just want to do a mid roll, 270 00:15:39,200 --> 00:15:42,160 you know, briefly baked in promotion. 271 00:15:42,160 --> 00:15:47,320 If you want to learn more about the first steps of what to do to get into photography, 272 00:15:47,320 --> 00:15:52,640 those are the those would be the little seeds that I would put into my podcast, right? 273 00:15:52,640 --> 00:15:55,760 And so those little seeds would be the call to action going back to my website to get 274 00:15:55,760 --> 00:15:58,880 a free download to grow my email list, however it may be. 275 00:15:58,880 --> 00:16:02,820 Because when I think about it and I think about seasonal podcast, people are always 276 00:16:02,820 --> 00:16:06,600 scrolling through looking for different podcasts and saying, oh, this sounds interesting. 277 00:16:06,600 --> 00:16:07,600 This sounds interesting. 278 00:16:07,600 --> 00:16:08,600 Oh, this only has 12 episodes. 279 00:16:08,600 --> 00:16:09,600 Why? 280 00:16:09,600 --> 00:16:10,600 Oh, it's seasonal. 281 00:16:10,600 --> 00:16:13,560 And when they go into the list of your podcast, there may be something that they really, really 282 00:16:13,560 --> 00:16:17,700 enjoy or they like, and they will subscribe to your email list. 283 00:16:17,700 --> 00:16:23,240 Now you've got a potential customer or maybe a potential lead of some sort. 284 00:16:23,240 --> 00:16:27,360 And they're on your email list and you can still communicate with them over email, even 285 00:16:27,360 --> 00:16:31,560 if you don't create new audio content for, say, another six months, right? 286 00:16:31,560 --> 00:16:38,920 So you're always keeping them engaged in your in you investing in you, even though you don't 287 00:16:38,920 --> 00:16:42,360 have to have a podcast like you don't even have to have a podcast. 288 00:16:42,360 --> 00:16:44,200 The podcast is just a way of disseminating. 289 00:16:44,200 --> 00:16:45,680 I look at it as like social media. 290 00:16:45,680 --> 00:16:49,360 It's just another way of disseminating information back out. 291 00:16:49,360 --> 00:16:51,320 It's content that is development. 292 00:16:51,320 --> 00:16:52,480 Content is developed. 293 00:16:52,480 --> 00:16:56,080 It's it's like Twitter, but long form, right? 294 00:16:56,080 --> 00:16:58,360 It's really super long form content. 295 00:16:58,360 --> 00:17:02,200 So when we come to seasons and I have no problem with anyone doing seasons, I would just say 296 00:17:02,200 --> 00:17:06,160 you would have to prepare ahead of time so that when you'd release, like, say, I don't 297 00:17:06,160 --> 00:17:09,480 know how many episodes you would release, maybe 12, maybe 15. 298 00:17:09,480 --> 00:17:10,480 I don't know. 299 00:17:10,480 --> 00:17:13,360 Like some people say seasons are like 20 episodes. 300 00:17:13,360 --> 00:17:17,520 It just depends, you know, but I would prepare before I go into those seasonal episodes. 301 00:17:17,520 --> 00:17:22,600 I would prepare what's on my website or prepare all the elements to get someone to still be 302 00:17:22,600 --> 00:17:27,440 in touch with me, even when the podcast is a little dormant. 303 00:17:27,440 --> 00:17:28,720 To me, that answer your question? 304 00:17:28,720 --> 00:17:29,720 Absolutely. 305 00:17:29,720 --> 00:17:30,720 It totally does. 306 00:17:30,720 --> 00:17:33,520 And to me, everything that you've said, it sounds like whether you're doing seasonal or 307 00:17:33,520 --> 00:17:40,000 just a constant release, it sounds like prevention of burnout, the biggest key to prevent burnout 308 00:17:40,000 --> 00:17:44,240 is just making sure that you're preparing everything you possibly can ahead of time. 309 00:17:44,240 --> 00:17:46,200 Would you say that's an accurate statement? 310 00:17:46,200 --> 00:17:47,200 Absolutely. 311 00:17:47,200 --> 00:17:53,560 Like they're like I said, if we go back to my my exercise metaphor, you know, analogy, 312 00:17:53,560 --> 00:17:56,880 you know, when you first start working out, I mean, it sucks, right? 313 00:17:56,880 --> 00:17:57,880 It totally sucks. 314 00:17:57,880 --> 00:17:59,640 You're like, oh my God, I'm sore. 315 00:17:59,640 --> 00:18:03,060 But that first week is your preparation. 316 00:18:03,060 --> 00:18:07,080 You are going to have a little bit of discomfort and it's going to be so uncomfortable that 317 00:18:07,080 --> 00:18:12,520 you are now placed into a zone in which you are like either I quit or I keep going. 318 00:18:12,520 --> 00:18:14,480 How bad do I really want this? 319 00:18:14,480 --> 00:18:18,920 And when you look at it, like when you compare it to like podcasting, you go podcasting, 320 00:18:18,920 --> 00:18:23,800 exercise, OK, exercise is supposed to make me stronger and it will make me stronger. 321 00:18:23,800 --> 00:18:28,400 The first steps are always the most difficult, but by week two, week three, you start getting 322 00:18:28,400 --> 00:18:29,640 used to the routine. 323 00:18:29,640 --> 00:18:35,160 Your muscles still may be a little bit weaker or still a little bit weak, but not as weak, 324 00:18:35,160 --> 00:18:36,160 right? 325 00:18:36,160 --> 00:18:38,960 You're growing, you're building, you're building endurance. 326 00:18:38,960 --> 00:18:42,040 And once you start building more endurance, you start to get strong. 327 00:18:42,040 --> 00:18:47,400 And then maybe you start to see weight loss, maybe you start seeing physical aspects of 328 00:18:47,400 --> 00:18:53,360 exercise, you know, the healthy eating, everything that all encompasses healthy lifestyle. 329 00:18:53,360 --> 00:18:54,960 And you start to see those results. 330 00:18:54,960 --> 00:19:01,480 I look at it the same way as podcasting and setting yourself up for success later down 331 00:19:01,480 --> 00:19:02,480 the line. 332 00:19:02,480 --> 00:19:04,120 It doesn't have to be hard. 333 00:19:04,120 --> 00:19:07,060 It doesn't have to be something that's overcomplicated. 334 00:19:07,060 --> 00:19:11,080 You just have to know where you need to reach your people so that they can take an action 335 00:19:11,080 --> 00:19:16,720 on something that you want to share with them in case there's something that is important 336 00:19:16,720 --> 00:19:18,960 for you to share with them. 337 00:19:18,960 --> 00:19:21,880 So set up everything as much as possible. 338 00:19:21,880 --> 00:19:25,120 Having a website, this is a big thing for podcasters. 339 00:19:25,120 --> 00:19:26,680 They never have a website. 340 00:19:26,680 --> 00:19:31,440 They always rely either on, you know, not that I'm talking bad about any services, but 341 00:19:31,440 --> 00:19:33,680 they rely on like hosting service websites. 342 00:19:33,680 --> 00:19:36,280 I'm talking full legit website. 343 00:19:36,280 --> 00:19:38,360 You know, I'm talking, get a WordPress site. 344 00:19:38,360 --> 00:19:44,280 You know, I have a Kajabi site because that has allowed me to have the freedom to take 345 00:19:44,280 --> 00:19:50,840 the time off to do what I want to do and kind of just rest and still earn an income. 346 00:19:50,840 --> 00:19:55,680 But if you have to start a WordPress site, learn how to use it or hire someone to do 347 00:19:55,680 --> 00:20:02,240 it, you have to take the step somewhere because you're not going to get any further in podcasting 348 00:20:02,240 --> 00:20:05,000 if you're just going to continue to keep podcasting and burning out. 349 00:20:05,000 --> 00:20:08,760 I have some friends that do a podcast and all they do, it's all they do. 350 00:20:08,760 --> 00:20:10,280 They just do a podcast. 351 00:20:10,280 --> 00:20:14,020 They have no website and it doesn't mean that they're not successful because they are very 352 00:20:14,020 --> 00:20:15,340 successful. 353 00:20:15,340 --> 00:20:22,720 But their model is specific towards comedy and true crime and they have already set up, 354 00:20:22,720 --> 00:20:26,240 you know, whether it be a Patreon, I think they still have a Patreon. 355 00:20:26,240 --> 00:20:27,620 I know they do actually. 356 00:20:27,620 --> 00:20:34,540 And that Patreon is just one element of their monetization efforts along with the merch 357 00:20:34,540 --> 00:20:40,120 that they sell, along with the live shows that they do along with, you know, so they've 358 00:20:40,120 --> 00:20:43,080 set up everything in the process. 359 00:20:43,080 --> 00:20:47,000 And then they've also set up this really small, dinky little website to collect email addresses. 360 00:20:47,000 --> 00:20:51,200 It doesn't have to be complicated, just has to be somewhere where they collect emails 361 00:20:51,200 --> 00:20:56,160 because one day, and I'm sure you, I'm not sure if the audience understand this or remembers 362 00:20:56,160 --> 00:21:00,640 this, but I don't know if you remember when Instagram went down like six months ago and 363 00:21:00,640 --> 00:21:05,120 all the influencers lost their mind, like they were losing their mind and they're like, 364 00:21:05,120 --> 00:21:06,660 oh my God, I can't make money. 365 00:21:06,660 --> 00:21:11,200 And I remember I remember seeing specifically seeing one of my friends who's an influencer, 366 00:21:11,200 --> 00:21:15,240 he was losing it like every second. 367 00:21:15,240 --> 00:21:16,240 I can't do this. 368 00:21:16,240 --> 00:21:17,240 I can't do that. 369 00:21:17,240 --> 00:21:21,800 When those instances come around where Facebook comes down or YouTube goes down or Instagram 370 00:21:21,800 --> 00:21:24,800 goes down, what's the other line of communication that you have? 371 00:21:24,800 --> 00:21:29,760 Well, it could be your email list and communicating and telling them, hey, just letting you know, 372 00:21:29,760 --> 00:21:33,320 I do realize Instagram is down today. 373 00:21:33,320 --> 00:21:36,200 You know, I will be back once Instagram gets back up. 374 00:21:36,200 --> 00:21:40,320 But here's here's a promotion that was supposed to run on Instagram, but it's right here in 375 00:21:40,320 --> 00:21:42,600 your email inbox. 376 00:21:42,600 --> 00:21:43,600 Here you go. 377 00:21:43,600 --> 00:21:48,080 You know, so that those lines of communication need to always be open somewhere, but you 378 00:21:48,080 --> 00:21:52,360 got to put the work in, in order to make sure those lines are always open. 379 00:21:52,360 --> 00:21:55,400 That's I'm so glad you said that because that's one of the things we actually do talk about 380 00:21:55,400 --> 00:21:58,920 a lot is that your podcast definitely needs a website and it definitely needs an email 381 00:21:58,920 --> 00:22:04,080 list because your email and your, um, your website, those are the only things you actually 382 00:22:04,080 --> 00:22:07,200 own because yeah, you can post all this stuff on Instagram. 383 00:22:07,200 --> 00:22:08,640 You can post all this stuff on Facebook. 384 00:22:08,640 --> 00:22:12,600 You can post all this stuff on Tik TOK, but if any of it goes down, what are you going 385 00:22:12,600 --> 00:22:13,600 to do? 386 00:22:13,600 --> 00:22:15,600 How are you going to reach out to your audience? 387 00:22:15,600 --> 00:22:20,120 Another thing that you, that you said that just, it just keeps coming back and we're 388 00:22:20,120 --> 00:22:24,580 talking about preparation and, and how do you can prevent burnout and all these things. 389 00:22:24,580 --> 00:22:28,280 But one of the things that you said that just keeps coming back in my mind is that you're 390 00:22:28,280 --> 00:22:31,800 saying basically to start with the end in mind. 391 00:22:31,800 --> 00:22:37,240 So in your opinion, how would someone go about figuring out what their goals even are as 392 00:22:37,240 --> 00:22:40,560 a podcaster? 393 00:22:40,560 --> 00:22:41,560 Can you still hear me? 394 00:22:41,560 --> 00:22:42,560 I had to mute so I could cough. 395 00:22:42,560 --> 00:22:43,560 Can you still hear me? 396 00:22:43,560 --> 00:22:44,560 Yes, I can. 397 00:22:44,560 --> 00:22:45,560 Okay, great. 398 00:22:45,560 --> 00:22:49,960 Um, and so when you, when you think about your goal and how you decide on your goal, 399 00:22:49,960 --> 00:22:52,960 I try to simplify it as best as possible. 400 00:22:52,960 --> 00:22:57,120 And I just try to, I bring up that example that I brought up earlier, you know, you're 401 00:22:57,120 --> 00:23:01,000 not going to be spent, you know, you can spend for the hosting, you can spend for the website, 402 00:23:01,000 --> 00:23:06,000 you can spend for the equipment, you can spend for, um, you know, the time that it's going 403 00:23:06,000 --> 00:23:09,480 to take to, you know, maybe the coaching and all that stuff. 404 00:23:09,480 --> 00:23:13,080 At the end of the day, if you're going to spend all that money, and if we really think 405 00:23:13,080 --> 00:23:19,040 about it, and I've done the numbers on this, and I think at bare minimum, you're spending 406 00:23:19,040 --> 00:23:24,200 at least in static equipment and things that are going to be static, you're going to spend 407 00:23:24,200 --> 00:23:29,600 probably about 200 to $300 at least, right? 408 00:23:29,600 --> 00:23:34,160 But if you're going to go into say like a mixing board, say you get a road cast or pro, 409 00:23:34,160 --> 00:23:37,760 you're talking like what $800 and that's just for the unit, you know, you're talking like 410 00:23:37,760 --> 00:23:39,400 a straight thousand dollars. 411 00:23:39,400 --> 00:23:45,880 Now, that to me is a significant investment that that to me tells me that's a significant 412 00:23:45,880 --> 00:23:51,760 investment in yourself so that you can go out and you can create this content that is 413 00:23:51,760 --> 00:23:58,740 going to impact the world on a very deeper level and higher scale where podcasters get 414 00:23:58,740 --> 00:24:02,840 stuck as they go, Oh, well, the equipment is like a thousand dollars and I just can't 415 00:24:02,840 --> 00:24:08,280 afford that and early on I just talked to myself, but I'm only buying it once. 416 00:24:08,280 --> 00:24:12,760 I'm only buying it once and it's going to be the one thing that it's going to keep remain 417 00:24:12,760 --> 00:24:13,760 caught. 418 00:24:13,760 --> 00:24:17,300 I still have the same mixing board that I bought 15 years ago. 419 00:24:17,300 --> 00:24:18,300 I don't use it anymore. 420 00:24:18,300 --> 00:24:23,040 I've since upgraded, but I still have it and it's a backup in case something, the current 421 00:24:23,040 --> 00:24:24,680 mixing board goes down. 422 00:24:24,680 --> 00:24:26,280 I have other microphones. 423 00:24:26,280 --> 00:24:29,160 If this one goes down, I have other ones to back me up on. 424 00:24:29,160 --> 00:24:30,960 So it's always good to have the backups too. 425 00:24:30,960 --> 00:24:37,040 So I got to remember if I'm spending the money, I know what the goal has to be in mind. 426 00:24:37,040 --> 00:24:39,040 I want to return something back. 427 00:24:39,040 --> 00:24:43,160 I want to turn a profit to get that money back in some way. 428 00:24:43,160 --> 00:24:45,440 Now that's not just the only way you got to look at it. 429 00:24:45,440 --> 00:24:47,920 You got to say, okay, well, what is my end goal? 430 00:24:47,920 --> 00:24:48,920 Truly. 431 00:24:48,920 --> 00:24:49,920 All right. 432 00:24:49,920 --> 00:24:50,920 Well, your end goal has to be all right. 433 00:24:50,920 --> 00:24:51,920 Let's be real. 434 00:24:51,920 --> 00:24:52,920 Let's be serious. 435 00:24:52,920 --> 00:24:53,920 Like I'll talk. 436 00:24:53,920 --> 00:24:56,840 I'll tell you exactly what my friend Jeff C told me yesterday. 437 00:24:56,840 --> 00:25:00,280 He told me I want to see the money. 438 00:25:00,280 --> 00:25:01,520 I just need to see the money. 439 00:25:01,520 --> 00:25:02,920 I don't care about anything else. 440 00:25:02,920 --> 00:25:04,720 I just want to see the money. 441 00:25:04,720 --> 00:25:08,960 Now this doesn't mean that I'm telling people think about the money all the time, but at 442 00:25:08,960 --> 00:25:15,240 the end of the day, if you're going to spend all that money and spend money in recurring, 443 00:25:15,240 --> 00:25:21,240 you know, recurring services like hosting, zoom, all that, you got to think about it 444 00:25:21,240 --> 00:25:24,580 and go, okay, how can I serve my audience? 445 00:25:24,580 --> 00:25:28,760 Number one, how can I serve my audience and what can I do? 446 00:25:28,760 --> 00:25:29,760 All right. 447 00:25:29,760 --> 00:25:31,420 I'm entertaining them and I educate them. 448 00:25:31,420 --> 00:25:35,920 What can I do to make them feel invested and close to me? 449 00:25:35,920 --> 00:25:42,800 And number two, can I give so much great information out that they're willing to pay for it and, 450 00:25:42,800 --> 00:25:45,720 you know, or, you know, support me in some way? 451 00:25:45,720 --> 00:25:51,920 And this is very, very true because I currently experience it right now with the radio station, 452 00:25:51,920 --> 00:25:52,920 with what I do. 453 00:25:52,920 --> 00:25:57,880 I have a line of become with Facebook and they are invested in me. 454 00:25:57,880 --> 00:25:58,880 I've been on the radio. 455 00:25:58,880 --> 00:25:59,880 Just a little bit there. 456 00:25:59,880 --> 00:26:00,880 Can we, can we back? 457 00:26:00,880 --> 00:26:01,880 Oh, yeah. 458 00:26:01,880 --> 00:26:02,880 Sorry. 459 00:26:02,880 --> 00:26:03,880 Where did I break up? 460 00:26:03,880 --> 00:26:04,880 Sorry. 461 00:26:04,880 --> 00:26:05,880 Whenever you started talking about the Facebook promotion. 462 00:26:05,880 --> 00:26:06,880 Yeah. 463 00:26:06,880 --> 00:26:11,560 When I, when I started doing Facebook live, those were the things that I had set up a long 464 00:26:11,560 --> 00:26:16,240 time ago and I was invested with those listeners and they invested back into me and they were 465 00:26:16,240 --> 00:26:20,280 like, yeah, like you do this stuff to make our day. 466 00:26:20,280 --> 00:26:26,300 I have no problem, you know, dropping five bucks, 10 bucks, 15 bucks here, here, there. 467 00:26:26,300 --> 00:26:31,100 And that was another line of income that allowed me to take a step back from the podcasting 468 00:26:31,100 --> 00:26:33,600 stuff because I was already invested in them. 469 00:26:33,600 --> 00:26:37,760 So let's, let me simplify this real quick as much as I can. 470 00:26:37,760 --> 00:26:38,760 Okay. 471 00:26:38,760 --> 00:26:42,020 How do I know what my goal is? 472 00:26:42,020 --> 00:26:45,440 Understand what your goal is when it comes down to number one, what are you trying to 473 00:26:45,440 --> 00:26:46,440 do? 474 00:26:46,440 --> 00:26:47,440 What's your objective? 475 00:26:47,440 --> 00:26:48,440 Are you trying to monetize? 476 00:26:48,440 --> 00:26:53,200 If you're going to monetize, you need to figure out and put those steps in place and know 477 00:26:53,200 --> 00:26:56,240 what tools you need to get and what to implement. 478 00:26:56,240 --> 00:27:06,300 Number two, when it comes down to finding your goal and, and, and growing your audience, 479 00:27:06,300 --> 00:27:10,320 what are the steps that it's going to take to get to meeting your goal of getting more 480 00:27:10,320 --> 00:27:13,480 listeners or more qualified listeners? 481 00:27:13,480 --> 00:27:15,240 I wouldn't say all listeners. 482 00:27:15,240 --> 00:27:17,440 You want qualified listeners. 483 00:27:17,440 --> 00:27:21,560 There is an importance and a difference between having all the listeners in the world versus 484 00:27:21,560 --> 00:27:23,640 having qualified listeners. 485 00:27:23,640 --> 00:27:30,040 And I think qualified listeners make better people to be happy customers with or, uh, 486 00:27:30,040 --> 00:27:35,540 you know, supporters with because they understand you, they get you, they understand where you're 487 00:27:35,540 --> 00:27:36,920 coming from. 488 00:27:36,920 --> 00:27:44,580 So if you have at least those two things in mind at the very basic level, excuse me, uh, 489 00:27:44,580 --> 00:27:49,240 if you have those two things in mind, you can start implementing steps three, four, 490 00:27:49,240 --> 00:27:51,520 five, which can be whatever you want. 491 00:27:51,520 --> 00:27:54,760 Or you get a coach to say like, all right, here are the areas where I think you're really, 492 00:27:54,760 --> 00:27:56,760 um, you're, you're really lacking. 493 00:27:56,760 --> 00:28:00,600 You need to really focus on this area and you need, you're not driving enough email 494 00:28:00,600 --> 00:28:01,600 subscribers. 495 00:28:01,600 --> 00:28:04,260 You're not driving enough leads back to your email list. 496 00:28:04,260 --> 00:28:05,760 You need to figure that out. 497 00:28:05,760 --> 00:28:10,480 So try to figure out, you know, the monetization aspect, try to figure out and implement in 498 00:28:10,480 --> 00:28:11,480 the goal. 499 00:28:11,480 --> 00:28:14,160 You know, what are the tools that you need? 500 00:28:14,160 --> 00:28:16,100 And number two, how are you going to grow them? 501 00:28:16,100 --> 00:28:18,320 You know, it's all about the preparation. 502 00:28:18,320 --> 00:28:19,320 Everything is about preparation. 503 00:28:19,320 --> 00:28:21,080 That is so good. 504 00:28:21,080 --> 00:28:25,600 I mean, I think a lot of the things that you've shared today make a lot of sense. 505 00:28:25,600 --> 00:28:28,740 And I hope that anybody who's listening to this will just see it for what it is. 506 00:28:28,740 --> 00:28:32,760 It's not just that you're trying to push, you know, that you have to monetize. 507 00:28:32,760 --> 00:28:36,720 Cause even if you don't want to monetize, you still need to know that that's your goal. 508 00:28:36,720 --> 00:28:39,000 You need to know, okay, this is just going to be a hobby. 509 00:28:39,000 --> 00:28:43,640 I'm just doing just enough to build an audience or whatever, but either way, just the fact 510 00:28:43,640 --> 00:28:46,800 that, you know, we keep honing in on this, that you need an email list so that you can 511 00:28:46,800 --> 00:28:50,280 keep in touch with your people and that you need to prepare in advance. 512 00:28:50,280 --> 00:28:52,640 I think that I think it's sound advice. 513 00:28:52,640 --> 00:28:57,280 Well, we are starting to come up to the close of this, but I have to ask you the one question 514 00:28:57,280 --> 00:28:58,700 I asked everyone. 515 00:28:58,700 --> 00:29:02,060 What's one question I didn't ask you that you wish I had. 516 00:29:02,060 --> 00:29:07,400 So this is a question that was asked to me twice within the last week. 517 00:29:07,400 --> 00:29:09,400 This particular question? 518 00:29:09,400 --> 00:29:18,180 No, it was a question that was asked by my friends on my birthday was last week and they 519 00:29:18,180 --> 00:29:24,000 both called me and asked me what is one thing that you could have done or that you can do 520 00:29:24,000 --> 00:29:28,240 today that you'll thank yourself for in a year. 521 00:29:28,240 --> 00:29:33,520 And I've already done what I needed to do for the last year. 522 00:29:33,520 --> 00:29:40,480 But for me, I think that one thing that I could do today for my mental health is to, 523 00:29:40,480 --> 00:29:47,680 number one, spend more time with my family, my nieces, my sister, my brother, my mother, 524 00:29:47,680 --> 00:29:49,800 my mom and dad are a lot older these days. 525 00:29:49,800 --> 00:29:54,920 So finding the time to spend with them, I'm very fortunate to still have them around and 526 00:29:54,920 --> 00:29:59,400 spending time with my nieces because they, as anyone knows who has kids and I don't have 527 00:29:59,400 --> 00:30:02,440 kids, but my nieces are the closest thing. 528 00:30:02,440 --> 00:30:06,400 They grow up really fast and I leave one week and then the next week they've grown three 529 00:30:06,400 --> 00:30:08,480 inches and it just blows my mind. 530 00:30:08,480 --> 00:30:15,240 And those are the, those are more important to me than podcasting, monetization, spending 531 00:30:15,240 --> 00:30:18,940 time with them is very, very important because you never get those moments back. 532 00:30:18,940 --> 00:30:24,600 You can always go back to a podcast and re-implement your email list, your episodes, your content, 533 00:30:24,600 --> 00:30:25,600 whatever it may be. 534 00:30:25,600 --> 00:30:27,600 Oh, that is so good. 535 00:30:27,600 --> 00:30:30,680 And it actually ties in perfectly with everything we've been talking about. 536 00:30:30,680 --> 00:30:34,120 It's all about preparation and knowing what your goals are. 537 00:30:34,120 --> 00:30:35,400 This was just so fantastic. 538 00:30:35,400 --> 00:30:37,520 I really appreciate your time. 539 00:30:37,520 --> 00:30:40,400 And is there anything else that you'd like to say that you think our listeners need to 540 00:30:40,400 --> 00:30:42,200 hear about podcasting? 541 00:30:42,200 --> 00:30:46,120 No, man, just go easy on yourself. 542 00:30:46,120 --> 00:30:49,160 Go easy on yourself and don't overthink the process. 543 00:30:49,160 --> 00:30:50,320 Do what makes you happy. 544 00:30:50,320 --> 00:30:51,480 Make it fun. 545 00:30:51,480 --> 00:30:52,480 Don't overthink the process. 546 00:30:52,480 --> 00:30:56,100 But if you decide you want to go a little further, just be prepared that you're going 547 00:30:56,100 --> 00:30:57,100 to have to prepare. 548 00:30:57,100 --> 00:30:58,100 Oh, so good. 549 00:30:58,100 --> 00:30:59,100 Thank you so much. 550 00:30:59,100 --> 00:31:00,100 You're welcome. 551 00:31:00,100 --> 00:31:06,840 Well, my fellow podcasters, we hope you enjoyed the insights, tips and ideas shared in this 552 00:31:06,840 --> 00:31:07,840 episode. 553 00:31:07,840 --> 00:31:13,040 To learn more about launching and growing your own show, head over to rss.com backslash 554 00:31:13,040 --> 00:31:14,040 blog. 555 00:31:14,040 --> 00:31:18,360 And if you're ready to launch a podcast of your own, you can get started for free with 556 00:31:18,360 --> 00:31:20,280 your first episode on us. 557 00:31:20,280 --> 00:31:38,680 Thanks for tuning in.