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So if someone came to you right now and they said, okay, I'm starting a business.

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I want to get my brand going.

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What's the first advice you'd give them?

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So I would immediately look at what you want to do in your goals.

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And the reason I say that you need to start with your goals, and this isn't

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some cliche motivational pull rod type of thing is you need to understand

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how big you want to play it.

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Do you want to play it to where you're trying to become, you know, a celebrity

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or maybe have a million followers or 10 million followers, or take

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your business to nine figures?

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Or do you want to simply become well-known on a local level?

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And that will also determine your actual strategy moving forward with social

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media and going out in public to network.

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So myself personally, I want to take it as big as I can get.

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I want to, I want to live up to my potential.

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I really want to take this to the highest degree possible.

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And so I know that my strategies aren't going to be limited to my city,

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to my local neighbors, to my neighborhood, to my business on a local level.

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Like my business is remote.

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It's international, not national and not local.

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And so always start with your goals and understand where you want to go with it.

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And then understand what you want to be known as.

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Now your personal brand is who you are, not just for what you do.

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A lot of people only build out their personal brands for what they specialize in.

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But if they ever want to pivot in the future, what ends up happening is the

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people who are following them for the value in a specific field, and you do a

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pivot, they're going to unfollow you because you're no longer providing value

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to them and serving their best interest.

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But if you were to build out your personal brand for who you are, connect on

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the fact that you drink your coffee black without sugar, connect on the fact that

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you're a huge Lord of the Ring span, or connect on the fact that you love to

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travel and here are some of the places you've been and somebody else is like,

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I've been there too.

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I've been in that, but you know, I've been at that diner, that coffee shop,

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or I too drink my coffee black.

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That connects somebody and makes them become an acquaintance.

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Even though you've never met them, they become your acquaintance.

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And then they become your friend.

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And then because of your social media content, they eventually become your

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best friend and you might not even know they exist, but because of your

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content that rapport is built.

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And so that is going to be what established his longevity in the long term.

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So always start with your goals and then start putting yourself out there.

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Those are some of the initial tips that I'll give, but again, like I could go

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into a million directions with that as well, because there's so many important

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things and steps that come into personal branding and being successful at it.

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So at what point after someone starts their business, should they consider

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starting a podcast?

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I would say immediately, that should be one of the first things you do.

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If anything, it's going to take time to build out momentum for your podcast.

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It took me a year and a half of my podcast and then me getting consistent

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and starting to get people to listen and promote it every single time I went out,

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every person I talked to, they did, you know, I have a podcast.

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No, it didn't.

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Well, here's the link, right?

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Something like that.

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And so I would say getting started early on is going to give you an advantage

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considering 4 billion people are going to be on social media by 2025.

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That's a massive amount of noise that you're going to have to cut through.

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So why not take the advantage today and get started because otherwise

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what will happen, Ashley, you know, this is you're going to say,

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I'll start the podcast when I'll start it.

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When my business is at X point or when I'm at this point, and then you'll get

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there and you'll be like, yeah, I got all these other things going because

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you're naturally going to get more things on your plates and then

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you're not going to do it.

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And so I would say start now, cut through the excuses and you know,

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just put it's going to suck initially.

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Like, and that's hot, right?

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Like it's, it's going to suck.

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And that's the beautiful thing because that allows for growth.

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That allows you to understand the, you know, areas of improvement.

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And then from there, you know, you can eventually get bigger guests, more

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numbers, more listeners, more dollars.

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Well, and the best part about starting the podcast is that you will create a

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bunch of content that you can then repurpose for blog posts and

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YouTube videos and everything.

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Yes.