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And that's actually how you and I met is I posted on Harrow that I was looking

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for real podcasters to talk to.

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And so I'm curious as to how you use Harrow to promote your own podcast.

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Yeah.

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Well, harrowhelperreporter.com is an exceptional way to get in contact with

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people that are normally out of reach or not easily accessible because they want

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to be private.

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I mean, as a journalist, I could only imagine what the journalists for Good

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Morning America get hit with every single day when it comes to, Hey, feature my

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story.

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I want to be on the show, I want to be on the show, et cetera, et cetera.

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I'm sure Michael Australian gets messages every single day for people trying to

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slide in the DMs into the show network.

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But Harrow, I found by accident, I was researching ways to get into the press

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for free because that's a big part of my personal branding strategy.

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My marketing tactic with Mash from Ventures is, Hey, I haven't spent any

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money on paid press out of pocket.

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And I think that's exceptional compared to a lot of the other pay to win

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strategies that happen today.

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And so when it comes to Harrow, whenever I see a story that, that has to do with

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the podcast or podcaster or niching or anything that is relatable to me, I'm

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going to put myself out there and include that I'm a podcast host in the pitch.

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So it doesn't matter if the, if the query is podcast related or not, but the

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person reading it, they're likely to check out my podcast because I

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included the direct link and I've been able to get into, you know, I would say

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a dozen articles over the past year using Harrow and it's really an underrated tool.

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It just takes time and it's commitment.

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So regarding Harrow, how is it that you use it?

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Like how do, how do people tell you that they're looking for someone to talk to

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for their podcast or for their publication about whatever it is?

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Well, I mean, it's super simple.

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You can set up the notifications per day of, okay, this is the specific

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industry or this is the topic that I want to receive queries on.

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And then you get an email multiple times.

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I have it set to where I get one in the morning, one in the afternoon, one at night.

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So, I mean, I get blasted with Harrow every single day of the week, but it's

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cool, it's Monday through Friday.

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And then from there I see, you know, Hey, how to get on guests or how to get

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guests or how to get high level people.

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And for example, your, your query was, you know, what are some tips for Codcaster?

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And I was like, well, a lot of people go about finding guests for their show

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the wrong way and approach them as fans rather than as their equals.

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And then from there, you just see those queries, you respond to them with

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a catchy subject line and then in your actual pitch, that's when you get specific

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and you say, Hey, this is me.

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This is my pitch.

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This is why you should listen to me.

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But you always lead with your pitch first and you don't need to send two pages.

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You need to get, you know, do, do, you're nodding your head because

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you know what I'm talking about.

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Yeah.

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You can try to sell themselves all too much, but the entire point of building

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out your personal brand is to sell yourself to where somebody could Google

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your name or Google your business or Google your podcast, they don't need to

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ask you additional questions because they can find the information about you

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because your personal brand or your company's brand are doing the speaking for you.