1 00:00:00,000 --> 00:00:11,480 Now, would you say podcasting is an asset for someone who's trying to build their personal 2 00:00:11,480 --> 00:00:12,480 brands? 3 00:00:12,480 --> 00:00:14,000 Oh, one million percent. 4 00:00:14,000 --> 00:00:20,480 I think a podcast in 2021, 2022, moving forward for, I wouldn't say the next decade, is going 5 00:00:20,480 --> 00:00:23,840 to be a really great way to establish credibility. 6 00:00:23,840 --> 00:00:27,940 I've had opportunities come to me because of my podcast, i.e. us getting connected and 7 00:00:27,940 --> 00:00:33,160 doing this podcast interview right here, connecting with my audience, connecting with your audience, 8 00:00:33,160 --> 00:00:34,160 etc. 9 00:00:34,160 --> 00:00:37,880 I've been able to become an early beta user for different applications. 10 00:00:37,880 --> 00:00:42,180 I've been able to do audio courses for companies and create a residual stream of income because 11 00:00:42,180 --> 00:00:43,500 of my podcast. 12 00:00:43,500 --> 00:00:48,520 And so it's a way for you to connect with the people who are already following you or 13 00:00:48,520 --> 00:00:54,080 connect with new people, new prospective fans and followers, and actually share unique things 14 00:00:54,080 --> 00:00:59,160 about you that they want to get through a simple picture or story post or something 15 00:00:59,160 --> 00:01:00,160 like that. 16 00:01:00,160 --> 00:01:04,480 You're able to share unique stories about a life experience or something of the matter 17 00:01:04,480 --> 00:01:07,080 of land to talk about things that you specialize in. 18 00:01:07,080 --> 00:01:08,080 It's really cool. 19 00:01:08,080 --> 00:01:09,080 It's a lot of fun. 20 00:01:09,080 --> 00:01:10,800 Now, you mentioned money. 21 00:01:10,800 --> 00:01:15,360 I have to ask you, you said that you've actually made some income because of your podcast 22 00:01:15,360 --> 00:01:16,360 now. 23 00:01:16,360 --> 00:01:21,520 Is that strictly from your brand, your business, or is it something that you're making money 24 00:01:21,520 --> 00:01:24,000 from sponsorships or how's that working? 25 00:01:24,000 --> 00:01:29,960 So if I'm somebody who doesn't do any sponsorships on the ad or on my show rather, excuse me, 26 00:01:29,960 --> 00:01:33,960 actually every single episode I'll say, hey, I would appreciate if you shared the show, 27 00:01:33,960 --> 00:01:37,240 you left a review, you liked it, you sent it to a friend, if you got any value from 28 00:01:37,240 --> 00:01:40,040 it, I'm not running advertisements, taking up your time. 29 00:01:40,040 --> 00:01:45,960 Just because I know personally and my listener habits and behaviors are if I hear an ad, 30 00:01:45,960 --> 00:01:47,120 I'm going to skip it. 31 00:01:47,120 --> 00:01:52,480 Even if I'm out for a walk or I'm going, you know, I'm going to skip 15 seconds, 15 seconds, 32 00:01:52,480 --> 00:01:53,480 15 seconds. 33 00:01:53,480 --> 00:01:57,000 I'm going to be a little bit too far back 15 seconds because I'm not one to sit through 34 00:01:57,000 --> 00:01:58,120 and listen to ads. 35 00:01:58,120 --> 00:02:02,280 I'm the kind of guy where if I see a sponsored thing, I'm not going to click on it. 36 00:02:02,280 --> 00:02:05,200 I just avoid sponsor, I avoid ad. 37 00:02:05,200 --> 00:02:08,840 And I think the reason I'm like that is because I'm doing it from a business standpoint. 38 00:02:08,840 --> 00:02:10,160 So I'm like, I'm not, I'm fine. 39 00:02:10,160 --> 00:02:11,920 I don't care. 40 00:02:11,920 --> 00:02:16,920 The revenue that I generate was from the opportunities that came my way because of my podcast where 41 00:02:16,920 --> 00:02:22,080 they reached out to me using the RSS feed email that I have for Chase Division and also 42 00:02:22,080 --> 00:02:29,040 from the people who were clients or who were previously guests actually, excuse me. 43 00:02:29,040 --> 00:02:32,840 So for example, actually, if you and I were to start working together, that would be a 44 00:02:32,840 --> 00:02:34,640 direct reason because of my podcast. 45 00:02:34,640 --> 00:02:38,880 My podcast is the reason that we would be working together because that's how we connected 46 00:02:38,880 --> 00:02:39,880 on a deeper level. 47 00:02:39,880 --> 00:02:44,120 I have a prospect call tomorrow with somebody who I interviewed on my podcast. 48 00:02:44,120 --> 00:02:47,080 And so and that'll be for a mid-range client. 49 00:02:47,080 --> 00:02:52,560 And so it's really serving multiple purposes and there isn't just one inclusive reason 50 00:02:52,560 --> 00:02:53,560 to have a podcast. 51 00:02:53,560 --> 00:02:58,400 It's an entire umbrella of reasons why and then benefits and throws and virtually no 52 00:02:58,400 --> 00:02:59,680 cons, which is awesome. 53 00:02:59,680 --> 00:03:20,120 And you know, not easy to come by.