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This is going to sound cheesy, I'm sure, but I don't care.

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So to me, it's like every episode you have is almost like a gift to yourself.

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It's giving you time with yourself to not only listen to the words that you're saying,

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but reflect on how they affect your body, how they affect your mind and your path.

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And so that's why I love it just so, so much.

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So I'm curious though, with like monetization, you had mentioned that it became very successful

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very fast.

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What avenues are you using to monetize the podcast?

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So I am coming from a different angle because I launched the podcast when I already had

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a really large following and a large newsletter and I had a whole marketing team and a manager

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and an agent.

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And so I'm, you know, what I'm going to share perhaps isn't, you know, people's experience

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if they're launching it from the ground up.

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But here's a couple of things that are very helpful for anyone, wherever you are.

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The way monetization happened for me is I was already doing a lot of content for other

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brands and social media.

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I was already speaking for other brands.

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I was already going to other companies and doing, you know, different things for other

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companies.

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So it just became kind of an easier thing to just say, Hey, I can come speak, I can

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come do this talk.

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And then what about you?

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You advertise on a podcast and what about you sponsor this dance practice that I'm going

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to have?

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So we just, we were able to do this kind of integrated marketing where I'll post on social

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media, I'll mention in my newsletter, I will do something for your company and then you

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sponsor the episode.

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So it was this integrated marketing approach to it.

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So I just reached out, my team reached out to a lot of the brands that I had already

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worked with in the past to then sponsor the podcast.

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So that was, if you already have a sort of a built in community and you already have

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brands that you're working with this reach out to them and see if they want to sponsor

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the episode, the show.

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So that's one side.

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On the other side, get affiliates, find brands that you love what they do, that are very

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well established.

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They are already doing big things.

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I think we often feel like we have to recreate the wheel.

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Some people created the wheel and it's moving smoothly.

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Don't think you need to recreate that thing.

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Work with them and create your own wheel.

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Create your own thing after.

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So the affiliate stuff is very important.

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Reach out to brands that are companies that have amazing affiliate programs and incorporate

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different affiliate links throughout the show.

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At the beginning, in the middle and the end perhaps too, but work with the affiliate and

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reach out to them and say, hey, I'm doing something unique on my show.

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I think your brand could really use this.

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And if your affiliate is this amount for regularly, why don't we up to this for my company?

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So I've done affiliate for a variety of different people.

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And it's amazing because you are always going to have someone clicking on that link and

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being interested in it.

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But most important with any brand partnership, this is like, I was like moving on without

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saying this, with every brand partnership and with every sponsorship, with every affiliate,

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you must see if they have integrity about their brand and their business the same way

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that you do.

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They must have integrity.

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They must be doing something of benefit into the world.

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That will help me have a full body yes when I'm working with a brand instead of like,

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maybe it's really well paid, but maybe.

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And then it's just like, if it's a maybe, it's a hell no for me.

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When there is like full integrity, it's a hell yeah.

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Okay, that makes complete sense.

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And I'm so glad you said that because so many people, whenever they start podcasting, they

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think, oh, okay, I got to create merch or I got to create digital products.

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And it's like, no, you don't.

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You can start with affiliate products and be a partner.

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And I also like what you said about making sure that it's someone who has integrity because

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far too many people are only looking at the paycheck.

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They're not looking at whether or not it aligns with their values.

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And so I'm just so glad you said all of that.

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That's fantastic.

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Thank you so much.

