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Even with our podcast, you know, we're, we're giving our messages every day and we sit at

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home alone with our microphones.

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You know, sometimes we're lucky enough to, to interview somebody and connect with someone

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in another part of the world, but we forget, I think that every time that we get behind

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the mic, we do have a chance to build a community that matters, something that's meaningful.

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And I just, I think that story, I'm really glad you shared it because I feel like everyone

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needs to know that you don't just have to be a podcaster.

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You don't just have to be a true crime podcaster.

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You don't have to just be a health and wellness guru.

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You can be so much more.

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And I just think it's awesome.

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Well, you know, when we started broadcasting out of necessity, ours was interactive.

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I didn't know enough about swimming.

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So we had this chat room where we oftentimes would have coaches tuning in, college coaches

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that were watching recruits and they would like, give me information and hey, that kid

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just set a new record.

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I'm like, oh, great.

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And so we've really established the whole social, you know, live streaming is not TV.

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So don't use it.

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It's so much more than TV.

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It's a step up beyond TV.

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So I get irritated when I see people just live streaming and talking at you.

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Social media is social.

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So open that up.

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And it's a great way to build that trust and to build those relationships.

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And it's one of the reasons people will stay a part of your podcast audience.

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That's awesome.

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So basically it's almost like throughout your entire messaging, you shouldn't just be waiting

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till the end of your episode to leave a call to action and said, you should be, you know,

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it's something in this resonates with you, tweet us at RSS, you know, that kind of thing.

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And so I love that idea and I never really thought of it that way.

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So.

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All right.

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I'll be taking lots of notes from this.

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And one of the things that you said in the book that I really liked is you said, our

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communities are a direct reflection of ourselves.

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All of these communities from the ones I built to the ones I was simply a part of,

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have brought me closer to the human experience and allowed me to walk a few steps in other

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people's shoes.

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Speak to me a little bit about that.

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What, uh, speak to me a little bit about that.

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You know, for me, because I am such an introvert, I mean, I'm in my sweet spot right

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here, sitting behind a camera, just talking to you and then we're done.

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And I'm back in my lower permit shelf.

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Um, that is perfect for me, but there are other people that it's not.

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I mean, my husband's an extrovert extrovert.

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He needs to be out amongst the people.

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So the communities that we build and we're active in, they really are a reflection of

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ourselves.

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So I was really good at building the online audience there.

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My husband was really great at being actually talking with the swimmers and talking with

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the people.

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So first you have to know your personal comfort zone with where you want to be when

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building your audience.

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Um, podcasting may be great for you because you do have this passion, this voice that

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you want to do, but that microphone is a great audience for you rather than standing in

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front of, you know, 20 people getting interaction that way.

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So you have to know your comfort zone there.

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But the other thing that I do feel strongly about with community is community.

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The actual word, it means more than one.

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Even, and I talk about this in my book, I talk about the community of one, meaning the

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conversation is happening in your head.

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You're going to have the naysayer, you know, the self doubt, the imposter syndrome, you're

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going to have the cheerleaders saying, Oh, I think I can do this.

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So you do have even in your own head, it's a community of voices.

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So looking outward to our actual communities, our podcast audience, you know,

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need to be able to understand where they're coming from, what they're thinking.

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If your goal is to truly grow that audience, then you have an obligation to be thinking

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about how to engage them.

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And so you're going to need their feedback.

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You can't assume what they know or what they understand or what they want.

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So you're going to have to get that feedback from them.

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And many times that means being empathetic, having a listening ear on finding that

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feedback any way that you can.