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So, I'm curious, let's say I want to start a podcast and I come to you and I say, all

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right, tell me the first step.

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What would you say to them?

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Two things.

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One that we will inculcate discipline because that's very necessary.

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The fact remains that any podcast that hasn't run for 54 episodes, it's not going to be

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successful in that sense.

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Even if it is, then it's an anomaly, but you should at least have 54 episodes, which

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means that you should produce your podcast for at least one year.

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So, it of course requires a lot of discipline.

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But the thing is that I never simply say discipline and then get the cane out.

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With me, it's always supposed to be fun.

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If that's my feedback, if my podcaster in training says, I had a lot of fun, my job

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is done.

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I just have to get them hooked onto the medium and that's my job.

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Now the thing is that I start off with a couple of things that make sense to them later.

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So for me, there is this very important quote that has made sense to me all my professional

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life, which is by Walter Murch, which is editing starts at the beginning of your project, which

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is what we try to do with a concept note.

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Then we go into voice training.

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We go into writing scripts if anyone requires it.

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A lot of people are natural speakers.

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A lot of people are natural orators.

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A lot of people aren't.

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Different people have different ways of doing things.

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My first few sessions are just, yeah, just speak, just talk, I'm listening.

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We just have a chat.

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The one thing that works very well with podcasters in training is that when they get to hear

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their own voice, when they get to hear a playback, that's when they have those aha moments.

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They go like, oh my God, I sound so good.

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Or, oh my God, I sound so bad.

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Or, oh my God, I sound so bad.

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Or, oh my God, my content is just amazing.

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Maybe I need to work harder on my voice.

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Or, oh God, I can't do the content, but can you please get someone to write for me?

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And so we pick out these small, small little things and then we start working on it.

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So no one podcaster has one set pattern.

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Each podcaster is different and so their training is also extremely different.

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And once they feel confident enough, so as I said in the beginning, the ownership, the

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agency comes from the podcaster.

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The moment a podcaster says, can we please record an episode and get it out there, that

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is when we go for first recording.