1 00:00:00,000 --> 00:00:11,960 Since it is applicable to one's fan base, what would be your first tip for if 2 00:00:11,960 --> 00:00:14,960 someone's trying to build a community from their podcast listeners, 3 00:00:15,200 --> 00:00:16,080 where should they start? 4 00:00:17,400 --> 00:00:21,520 You know, the biggest thing I say for everybody is know your why. 5 00:00:21,640 --> 00:00:23,240 And I do talk about this in the book. 6 00:00:23,240 --> 00:00:24,480 I have two different whys. 7 00:00:24,480 --> 00:00:26,800 The first one is what is the purpose of your podcast? 8 00:00:26,800 --> 00:00:27,880 Why are you doing it? 9 00:00:27,880 --> 00:00:32,920 Is it convey information? Is it to talk about your passion? 10 00:00:33,200 --> 00:00:36,600 Do you just love romance books and so you want to talk about romance 11 00:00:36,600 --> 00:00:38,400 books all the time and share your love with that? 12 00:00:38,640 --> 00:00:41,640 Or is it a business podcast where you're helping people grow and develop? 13 00:00:41,640 --> 00:00:43,400 So what is your why? 14 00:00:43,840 --> 00:00:46,040 And I always use the example of Florida Swim Network. 15 00:00:46,240 --> 00:00:49,040 We thought we were in the live streaming business. 16 00:00:49,040 --> 00:00:51,320 We thought that we were live streaming swim meets. 17 00:00:51,600 --> 00:00:52,280 Really we were. 18 00:00:52,280 --> 00:00:57,640 But what we were actually doing was connecting families. 19 00:00:57,640 --> 00:01:02,840 We were allowing the mom in Afghanistan that was serving overseas to get up in 20 00:01:02,840 --> 00:01:06,360 the middle of the night and watch her son swim live here in Florida. 21 00:01:06,360 --> 00:01:11,000 And not only that, she was in the chat room talking with me as I was 22 00:01:11,000 --> 00:01:14,000 commentating the swim meet to be able to give that shout out to her kids. 23 00:01:14,000 --> 00:01:17,160 Hey, Will and Lane 4, your mom's watching from Afghanistan. 24 00:01:17,160 --> 00:01:18,200 She said to go fast. 25 00:01:18,200 --> 00:01:22,360 And then when Will gets home after the meet and he's watching himself on the 26 00:01:22,360 --> 00:01:26,040 replay, he hears that and he knows mom was there and we're connecting those families. 27 00:01:26,040 --> 00:01:27,120 So that was our why. 28 00:01:27,480 --> 00:01:31,120 So the first thing I always tell anybody is understand your why. 29 00:01:31,320 --> 00:01:32,600 Why are you doing this? 30 00:01:32,800 --> 00:01:38,560 Because that's going to be the basis of everything you do to promote your 31 00:01:38,560 --> 00:01:40,240 community, your listenership. 32 00:01:40,280 --> 00:01:45,560 So once you know your why, why you're doing it, then you have to decide, well, 33 00:01:45,560 --> 00:01:47,560 why are people going to listen to me? 34 00:01:47,560 --> 00:01:51,720 And so there are three reasons really why anybody joins a community. 35 00:01:51,720 --> 00:01:54,280 And the first one is needs. 36 00:01:54,520 --> 00:01:54,840 All right. 37 00:01:54,840 --> 00:01:56,440 So think basic needs. 38 00:01:56,680 --> 00:01:59,880 Are you providing a service that they absolutely need? 39 00:01:59,920 --> 00:02:03,960 For example, I use Tom's shoes as an example. 40 00:02:04,200 --> 00:02:07,480 He provides shoes for your feet. 41 00:02:07,640 --> 00:02:08,760 Everybody needs shoes. 42 00:02:08,760 --> 00:02:11,240 And it is the basic need that we have. 43 00:02:11,560 --> 00:02:15,240 Unless you're me who goes barefoot in Florida all the time, but you know, it's a need. 44 00:02:15,240 --> 00:02:19,080 Or are you providing a want? 45 00:02:19,560 --> 00:02:22,360 So a want would be like Peloton. 46 00:02:22,760 --> 00:02:24,600 You may want a Peloton. 47 00:02:24,600 --> 00:02:26,120 Doesn't mean you can afford one though. 48 00:02:26,120 --> 00:02:28,920 You can very easily just work out or ride a bike outdoors. 49 00:02:28,920 --> 00:02:32,760 So a want is more of an ego stroke or a luxury need. 50 00:02:33,240 --> 00:02:39,080 So you have your needs or your wants, or are you providing the third reason 51 00:02:39,080 --> 00:02:43,800 people might join a community is that continuing development? 52 00:02:43,800 --> 00:02:45,400 Are you helping them grow? 53 00:02:45,720 --> 00:02:47,640 Are you providing health and wellness information? 54 00:02:47,640 --> 00:02:49,720 Are you providing business tips for them? 55 00:02:49,880 --> 00:02:50,760 Are you helping them grow? 56 00:02:50,760 --> 00:02:58,040 So if you can meet through your podcast, one of those needs, a need, a want, or a growth. 57 00:02:58,680 --> 00:03:00,360 And ideally you do all three. 58 00:03:00,360 --> 00:03:02,120 It's possible to do more than one. 59 00:03:02,440 --> 00:03:07,400 Then you have the recipe for a winning podcast that people are going to want to listen to. 60 00:03:07,640 --> 00:03:09,560 And they're going to want to join your community because they're 61 00:03:09,560 --> 00:03:11,400 getting something out of it. 62 00:03:11,400 --> 00:03:15,320 So it sounds like you just gave us the secret sauce to actually building a community with a podcast. 63 00:03:16,680 --> 00:03:18,280 Part of it, part of it. 64 00:03:18,280 --> 00:03:23,640 You have to though, then have to, once you understand all that, then you have to execute 65 00:03:23,640 --> 00:03:26,920 with the messaging that you do and you have to make sure your timing is right. 66 00:03:26,920 --> 00:03:30,760 And there's all sorts of factors that go into it, but if you can start with those first 67 00:03:30,760 --> 00:03:35,880 your why, and then those three basic reasons why somebody joins a podcast or listens to 68 00:03:35,880 --> 00:03:38,200 a podcast, you're definitely on the right road. 69 00:03:38,200 --> 00:03:50,280 You're definitely on the right road.