1 00:00:00,000 --> 00:00:10,680 So why is it that you think that someone should hire a podcast producer? 2 00:00:10,680 --> 00:00:19,520 So, you know, podcasting the way it was marketed initially, at least in India, we were told 3 00:00:19,520 --> 00:00:24,480 that it's such a friendly democratic medium, everyone can do it, anyone can do it. 4 00:00:24,480 --> 00:00:29,200 And the first person who should be listening to your podcast who could give you feedback 5 00:00:29,200 --> 00:00:31,120 on your close ones, your loved ones. 6 00:00:31,120 --> 00:00:36,200 But the thing is that your loved ones don't always understand the medium, they won't always 7 00:00:36,200 --> 00:00:41,480 understand the subject matter that you're talking about, they don't have expertise there. 8 00:00:41,480 --> 00:00:46,200 And another controversial opinion right here that a lot of times they might just not be 9 00:00:46,200 --> 00:00:48,800 invested in you in that way. 10 00:00:48,800 --> 00:00:49,800 Right. 11 00:00:49,800 --> 00:00:56,760 And so hiring a podcast producer becomes very clean, it becomes a cleaner process for you, 12 00:00:56,760 --> 00:01:03,560 where, you know, the producer is being paid to provide a service where they keep you in 13 00:01:03,560 --> 00:01:09,400 check, where they can give you enough feedback, they can do secondary research or primary 14 00:01:09,400 --> 00:01:11,360 research for you. 15 00:01:11,360 --> 00:01:14,040 They can coordinate guests for you. 16 00:01:14,040 --> 00:01:19,280 They can help you edit or they can get it edited from someone if they have a team if, 17 00:01:19,280 --> 00:01:24,480 you know, if an individual podcaster decides to hire a team. 18 00:01:24,480 --> 00:01:30,280 They will also help with the distribution side of things because it's a constant, you 19 00:01:30,280 --> 00:01:35,440 know, it's a constant partnership with your distributors, you can't just leave your episode 20 00:01:35,440 --> 00:01:39,040 there, you have to market it, you have to talk about it, you have to talk to different 21 00:01:39,040 --> 00:01:40,600 kinds of distribution channels. 22 00:01:40,600 --> 00:01:47,600 And your podcast producer would be invested in your content more than they would be probably 23 00:01:47,600 --> 00:01:51,260 invested in you and your personal relationship with them. 24 00:01:51,260 --> 00:01:57,920 And so therefore it just falls in line, right, because on podcasts content is king. 25 00:01:57,920 --> 00:01:58,920 It's so true. 26 00:01:58,920 --> 00:02:03,040 And you know, something that you said that really struck me is you had mentioned that 27 00:02:03,040 --> 00:02:07,480 the podcast producer, because you're paying them, they are invested in you. 28 00:02:07,480 --> 00:02:12,080 And it's kind of like how if you go to the gym, let's say, and you decide, all right, 29 00:02:12,080 --> 00:02:15,040 I'm going to get healthy, I'm going to get fit, I'm going to work out. 30 00:02:15,040 --> 00:02:19,400 And you go into it and you have, let's say you find an accountability buddy, someone 31 00:02:19,400 --> 00:02:23,120 who's going to say, you know, come with me, we're going to keep working out, we're going 32 00:02:23,120 --> 00:02:24,480 to keep getting thin. 33 00:02:24,480 --> 00:02:26,640 Well, and then what happens? 34 00:02:26,640 --> 00:02:30,520 Eventually they stop coming with you, they stop checking in, they stop asking how much 35 00:02:30,520 --> 00:02:35,560 weight you've lost, but a personal trainer, someone that you've paid, they're going to 36 00:02:35,560 --> 00:02:39,360 be checking in with you because they know if you're not getting the results that you 37 00:02:39,360 --> 00:02:40,680 want, what are you going to do? 38 00:02:40,680 --> 00:02:42,080 You're going to fire them. 39 00:02:42,080 --> 00:02:44,140 And so, yes, exactly. 40 00:02:44,140 --> 00:02:49,600 And so I think that, I think the idea of having a podcast producer, that's actually really 41 00:02:49,600 --> 00:02:54,280 brilliant because like you said, if you're getting paid to do it, you're going to be 42 00:02:54,280 --> 00:02:58,640 actually keeping them top of mind rather than letting them fail. 43 00:02:58,640 --> 00:02:59,640 Absolutely. 44 00:02:59,640 --> 00:03:05,480 It's a part of their performance as well, right? 45 00:03:05,480 --> 00:03:11,480 It becomes a part of your podcast and becomes a part of their portfolio as well, where they, 46 00:03:11,480 --> 00:03:16,200 you know, say that, oh, I produce this podcast and this podcast is this successful. 47 00:03:16,200 --> 00:03:20,320 It has these many listens, it has these kinds of guests. 48 00:03:20,320 --> 00:03:26,840 So they would also be proud to, you know, sort of own the property along with you. 49 00:03:26,840 --> 00:03:27,840 Absolutely. 50 00:03:27,840 --> 00:03:32,720 I mean, that makes perfect sense because if someone's actually, if someone's there and 51 00:03:32,720 --> 00:03:37,040 they care about it, they're going to do everything they can to help you be successful because 52 00:03:37,040 --> 00:03:42,720 their, your success becomes their success and their success becomes your success. 53 00:03:42,720 --> 00:03:47,160 And the more that, the more that you can show that you have downloads that are coming in, 54 00:03:47,160 --> 00:03:51,520 you have, you know, new listeners that are coming in, then that becomes your piece that 55 00:03:51,520 --> 00:03:53,920 you can say, Hey, I'm a podcast producer. 56 00:03:53,920 --> 00:03:56,080 I helped this guy become successful. 57 00:03:56,080 --> 00:04:12,760 Here's what I can do for you.