1 00:00:00,000 --> 00:00:16,040 Hey everyone. 2 00:00:16,160 --> 00:00:17,840 Ashley here with RSS.com. 3 00:00:18,440 --> 00:00:22,880 Today we're bringing you Gina Saraswati, podcast coach and creator of the podcast 4 00:00:22,880 --> 00:00:23,560 accelerator. 5 00:00:23,840 --> 00:00:26,920 We'll be talking about mindset, motivation, and so much more. 6 00:00:27,160 --> 00:00:27,920 Enjoy the show. 7 00:00:27,920 --> 00:00:29,680 Well, uh, Ginny, welcome to the show. 8 00:00:29,680 --> 00:00:30,720 I'm so glad you could be here. 9 00:00:30,720 --> 00:00:33,880 Could you do us a little bit of a favor and tell us who you are and what you do? 10 00:00:34,360 --> 00:00:34,640 Sure. 11 00:00:34,680 --> 00:00:36,520 So my name is Ginny Saraswati. 12 00:00:36,560 --> 00:00:40,880 Ginny like the drink Gin, not Genie or Jiny or all the other names that I get 13 00:00:40,880 --> 00:00:42,080 over here in America. 14 00:00:42,360 --> 00:00:45,240 So, uh, I am the CEO and founder of Gmedia. 15 00:00:45,600 --> 00:00:51,320 Uh, I'm a serial entrepreneur, a perpetual student, lover of podcasts, coffee, and 16 00:00:51,320 --> 00:00:54,000 all things, most things edible and brunch related. 17 00:00:54,000 --> 00:00:56,240 So that's, that's me in a nutshell there, Ashley. 18 00:00:56,240 --> 00:00:57,360 I love that. 19 00:00:57,360 --> 00:00:57,840 That's awesome. 20 00:00:58,040 --> 00:01:01,920 So tell me a little bit about your podcasting journey, like how you got started, 21 00:01:02,120 --> 00:01:05,240 um, how you came to be where you are today and all that good stuff. 22 00:01:05,680 --> 00:01:06,240 Sure. 23 00:01:06,240 --> 00:01:08,840 So I became a podcaster as a consequence really. 24 00:01:08,840 --> 00:01:13,040 And I know not many people say that they're like, how did you punish yourself 25 00:01:13,040 --> 00:01:13,880 to be a podcaster? 26 00:01:13,880 --> 00:01:18,600 Well, I think when podcasting started early on, when, you know, Apple made the 27 00:01:18,600 --> 00:01:22,200 iPod and you know, that's why podcast exists as a name as it does, right? 28 00:01:22,200 --> 00:01:27,040 Podcast, iPod and broadcast, uh, as a consequence of being a radio host. 29 00:01:27,320 --> 00:01:32,080 What a lot of, um, the way a few podcasts came out originally, I know there was an 30 00:01:32,080 --> 00:01:36,200 original podcast and you know, but a lot of podcasts in Australia, typically, if 31 00:01:36,200 --> 00:01:40,080 you were a FM radio show host, if you hosted a morning show, which I did for 10 32 00:01:40,080 --> 00:01:44,120 years on and off, um, any kind of celebrity interview that you did, or like a quick 33 00:01:44,120 --> 00:01:48,480 segment that was really like hypey or like it had a pop culture segment. 34 00:01:48,800 --> 00:01:52,080 What the radio stations would do is they would pull that TV show and they would 35 00:01:52,080 --> 00:01:53,400 pull that interview out. 36 00:01:53,640 --> 00:01:56,920 Um, they'd cut it and they'd pop it onto iTunes and it became a podcast. 37 00:01:56,920 --> 00:02:01,960 So my original pathway to a podcaster actually was out of consequence. 38 00:02:02,200 --> 00:02:05,000 And then after I left radio, it was intentional. 39 00:02:05,000 --> 00:02:07,000 I'm like, okay, well, what can I do now? 40 00:02:07,000 --> 00:02:12,360 I have, I did notice a very significant shift with how audio was being 41 00:02:12,360 --> 00:02:13,240 consumed, right? 42 00:02:13,440 --> 00:02:17,720 So radio gave us this sense of intimacy where you could be in a car and on your 43 00:02:17,720 --> 00:02:21,120 commute, you hear the weather updates, the news updates, you listen to music, 44 00:02:21,120 --> 00:02:25,680 you listen to people, but you always, in most cases you would listen to the radio 45 00:02:25,680 --> 00:02:26,080 alone. 46 00:02:26,080 --> 00:02:30,440 That's, that's the intimate space audio has, but I noticed the restriction of, 47 00:02:30,440 --> 00:02:33,560 okay, I've got to tune into this personality between this time. 48 00:02:33,560 --> 00:02:35,040 That's the only way I can hear them. 49 00:02:35,600 --> 00:02:38,000 That opened up when podcasts came out. 50 00:02:38,000 --> 00:02:41,560 Like if you had a celebrity interview in Australia and you're a big fan of say 51 00:02:41,560 --> 00:02:45,040 Paula Abbele, like, Ooh, I want to listen to Paula Abbele's interview in Australia, 52 00:02:45,040 --> 00:02:48,840 but it's 3 AM and I don't know how much I love Paula Abbele to get up at that time 53 00:02:48,840 --> 00:02:51,400 to it, but you could catch it in your own time. 54 00:02:51,400 --> 00:02:54,960 So podcasting opened up this whole audio autonomy. 55 00:02:55,000 --> 00:02:58,840 So yeah, anyway, that's just my, my excitement coming out about audio, but 56 00:02:58,840 --> 00:03:03,120 that's how I became a podcast out of consequence and intentionality there, 57 00:03:03,120 --> 00:03:03,520 Ashley. 58 00:03:04,080 --> 00:03:08,040 I'm kind of glad you mentioned Paula Abbele because, uh, you know, child of 59 00:03:08,040 --> 00:03:12,400 the nineties, one of the very first talent shows I ever did, uh, was to 60 00:03:12,400 --> 00:03:13,960 Paula Abbele's Forever Your Girl. 61 00:03:13,960 --> 00:03:18,640 Little, little fun fact there just brought me right back to when I was 10 years old, 62 00:03:18,760 --> 00:03:23,040 dancing on stage by myself, cause my, my dance partner was like scared. 63 00:03:23,040 --> 00:03:24,000 And so she dropped out. 64 00:03:24,000 --> 00:03:28,920 And so at the end of it, just me on the stage and so it was Paula Abbele too funny. 65 00:03:29,240 --> 00:03:31,600 I was, uh, I was obsessed with her and Janet Jackson. 66 00:03:32,280 --> 00:03:33,040 Right, right, right. 67 00:03:33,440 --> 00:03:34,840 A bit of a rush rush there. 68 00:03:34,880 --> 00:03:37,160 I bet I'd be terrible here. 69 00:03:37,160 --> 00:03:39,640 I mean, I'll stop now. 70 00:03:39,640 --> 00:03:40,760 This is going to be terrible. 71 00:03:40,760 --> 00:03:43,680 Well, and I mentioned Janet Jackson, so I'm going to take back control. 72 00:03:47,000 --> 00:03:51,400 So I'm curious in your opinion, why is it imperative to start a podcast if 73 00:03:51,400 --> 00:03:52,960 you want to stand out as a leader? 74 00:03:53,880 --> 00:03:57,920 I think podcasting is, it's one of those things where I think when it came out 75 00:03:57,920 --> 00:04:00,880 originally, people didn't take it seriously for the fact of what I said. 76 00:04:00,920 --> 00:04:03,440 A lot of the podcasts that were putting, being put out originally was like, 77 00:04:03,480 --> 00:04:05,680 okay, this is just repurposed radio. 78 00:04:06,160 --> 00:04:10,160 But I think what people didn't quite call it podcasting was, 79 00:04:10,160 --> 00:04:16,200 why comprehend was, okay, yes, it started off as repurposed radio, let's just say. 80 00:04:16,600 --> 00:04:21,440 And then it evolved into all sorts of things like audio entertainment, 81 00:04:21,840 --> 00:04:26,440 like audio universities, like audio, like it just, the, the branches of 82 00:04:26,440 --> 00:04:29,040 podcasting just, you know, grew and grew. 83 00:04:29,360 --> 00:04:33,480 And I think if you are a leader in your space, having a podcast is kind of like, 84 00:04:33,640 --> 00:04:36,360 it's they, they, they're calling podcasts are like having a book. 85 00:04:36,360 --> 00:04:38,440 It's the equivalent of having or publishing a book. 86 00:04:38,440 --> 00:04:42,720 However, podcasting allows you to create content, connect with people. 87 00:04:42,720 --> 00:04:44,200 It's like the new coffee, right? 88 00:04:44,520 --> 00:04:48,160 People are so busy nowadays when you're like, Hey, can I have 30 89 00:04:48,160 --> 00:04:49,360 minutes of your time for a cup of coffee? 90 00:04:49,760 --> 00:04:51,400 People don't have that kind of time anymore. 91 00:04:51,400 --> 00:04:53,840 30 minutes is a lot to ask of people. 92 00:04:54,040 --> 00:04:57,080 It's even a lot sometimes to even ask of your podcast audience, right? 93 00:04:57,080 --> 00:04:59,080 Like, do you want to listen to me for 30 minutes? 94 00:04:59,080 --> 00:05:00,840 They're like, no, I want it in nine. 95 00:05:00,840 --> 00:05:01,560 It's like what? 96 00:05:02,080 --> 00:05:05,880 Um, but as a leader, putting out that content in podcasting, you, you're 97 00:05:05,880 --> 00:05:09,400 actually given an opportunity to create, as I mentioned before, that intimate 98 00:05:09,400 --> 00:05:14,240 connection, because as attention spans are shortening, I think the recent study 99 00:05:14,240 --> 00:05:18,120 Microsoft did was like 10 seconds that we have, that's like nearly a goldfish. 100 00:05:18,120 --> 00:05:22,040 When you think about it that way, like Ashley, like we have goldfish attention 101 00:05:22,040 --> 00:05:25,440 spans, like that's not like we are all becoming Dory. 102 00:05:25,480 --> 00:05:29,680 I mean, I love Dory, but like, you know, how that retention that we have is, is 103 00:05:29,680 --> 00:05:33,800 Dory like, that's quite scary, but if you can reverse engineer that, if you 104 00:05:33,800 --> 00:05:37,720 can look at the flip side of it, the intimacy, that connection that you 105 00:05:37,720 --> 00:05:39,440 have will keep people coming back. 106 00:05:39,720 --> 00:05:41,920 It'll allow you an opportunity to build trust. 107 00:05:42,240 --> 00:05:45,320 You can build a platform to be a pioneer in that space. 108 00:05:45,600 --> 00:05:49,720 So as a leader, podcasting really is a platform for you to leverage your 109 00:05:49,720 --> 00:05:53,080 leadership, your expertise, your knowledge, and to really cast a 110 00:05:53,080 --> 00:05:55,360 net out to your potential customer. 111 00:05:55,640 --> 00:05:57,480 So there's so many opportunities there. 112 00:05:57,480 --> 00:06:01,000 I can go into data and stats if you want, but, um, that's, that's why I 113 00:06:01,000 --> 00:06:02,520 think every leader should have a podcast. 114 00:06:02,520 --> 00:06:03,480 It's so true. 115 00:06:03,480 --> 00:06:04,680 I definitely agree with that. 116 00:06:04,680 --> 00:06:07,480 And, you know, one of the things you said was, um, that we have shorter 117 00:06:07,480 --> 00:06:10,680 and shorter attention spans, and that's honestly one of the reasons why we're 118 00:06:10,680 --> 00:06:13,960 starting to experiment a little bit with what we're calling quick hit episodes, 119 00:06:14,200 --> 00:06:17,120 where we're taking the episodes that we have that are, you know, your 120 00:06:17,120 --> 00:06:20,680 standard 30 to 45 minutes and we're chopping them up into little three to 121 00:06:20,680 --> 00:06:21,680 five minute bites. 122 00:06:21,920 --> 00:06:25,800 And it's, it's not like exactly TikTok style because, you know, I know that 123 00:06:25,800 --> 00:06:29,080 TikTok you can, well, I actually, I did hear that they started beta testing 124 00:06:29,320 --> 00:06:31,160 like longer than five minutes now. 125 00:06:31,160 --> 00:06:34,680 But the idea that, um, if you want to just come in and just get a quick nugget, 126 00:06:34,720 --> 00:06:38,560 a quick hit of, uh, of something that you're trying to learn, it's a, it's a 127 00:06:38,560 --> 00:06:41,640 great way to have that intimate moment with your audience where you're just 128 00:06:41,640 --> 00:06:45,160 like taking those longer episodes and making it short so that they can get 129 00:06:45,160 --> 00:06:47,360 what they came for and then move on about their day. 130 00:06:47,840 --> 00:06:48,200 Exactly. 131 00:06:48,280 --> 00:06:48,760 Exactly. 132 00:06:48,760 --> 00:06:52,160 And I think that's a great, great way of putting it too, because it's, it, I 133 00:06:52,160 --> 00:06:58,400 think it, a part of that attention span, I feel it is, uh, uh, what's the word? 134 00:06:58,400 --> 00:07:01,080 A result of the pandemic. 135 00:07:01,080 --> 00:07:04,000 I think we, in that time where we were locked in a space physically and 136 00:07:04,320 --> 00:07:07,400 information just pumped at us and everything going off everywhere. 137 00:07:07,400 --> 00:07:09,680 I think that is kind of an aftermath of that. 138 00:07:09,720 --> 00:07:12,800 I don't know if that's going to shift, like if focus and mindfulness is going 139 00:07:12,800 --> 00:07:16,160 to kind of come back to the forefront and be like, Hey, we're highly distracted. 140 00:07:16,160 --> 00:07:17,040 How can we focus? 141 00:07:17,040 --> 00:07:20,400 But to your point, platforms are testing that out, I think, because they are 142 00:07:20,400 --> 00:07:22,800 preparing for that to come about soon. 143 00:07:23,200 --> 00:07:26,320 Well, and then you still have the longer episodes if you choose to use them, but 144 00:07:26,320 --> 00:07:28,400 it's just the fact that you have options. 145 00:07:28,440 --> 00:07:31,400 I think that's one of the big things is it's just giving people options. 146 00:07:31,400 --> 00:07:34,240 So, Hey, if you've only got five minutes and you're like doing a little 147 00:07:34,240 --> 00:07:36,400 laundry or whatever, here's this quick hit. 148 00:07:36,600 --> 00:07:40,720 But if you're going for a walk or maybe, you know, a, a run or whatever, you 149 00:07:40,720 --> 00:07:45,680 can get a longer episode and just have that more intimate time with someone. 150 00:07:45,880 --> 00:07:51,080 So with, uh, with your own podcast, um, you do still have your own podcast, right? 151 00:07:51,640 --> 00:07:52,040 Correct. 152 00:07:52,080 --> 00:07:52,440 I do. 153 00:07:52,480 --> 00:07:53,640 But it's haven't released. 154 00:07:53,680 --> 00:07:54,240 Sorry, go. 155 00:07:54,400 --> 00:07:55,240 No, no problem. 156 00:07:55,240 --> 00:07:58,840 I was just going to say, so what is it about and, and how did you decide? 157 00:07:59,080 --> 00:07:59,440 All right. 158 00:07:59,440 --> 00:08:01,400 I'm going to start podcasting about whatever it is. 159 00:08:02,040 --> 00:08:02,440 Sure. 160 00:08:02,440 --> 00:08:05,520 So that's also another interesting question there, Ashley, because when I 161 00:08:05,520 --> 00:08:09,680 started my podcast, obviously when you have a background in radio, typically, 162 00:08:09,680 --> 00:08:13,480 especially a morning show, there's new segments, traffic, weather updates, the 163 00:08:13,480 --> 00:08:17,920 breaking news, your, your content's kind of more or less shaped for you, right? 164 00:08:17,920 --> 00:08:19,880 You walk in, you're like, this is what you're talking about today. 165 00:08:20,080 --> 00:08:20,960 This is what's happening. 166 00:08:20,960 --> 00:08:25,400 And you pave your personality or weave it into those bits, right? 167 00:08:25,640 --> 00:08:28,280 But a podcast kind of gave me full autonomy, like, what 168 00:08:28,280 --> 00:08:29,880 do I really want to talk about? 169 00:08:30,040 --> 00:08:30,920 I had no idea. 170 00:08:30,960 --> 00:08:32,120 Like just full transference. 171 00:08:32,120 --> 00:08:32,200 Yeah. 172 00:08:32,200 --> 00:08:33,720 I'm like, I have no idea. 173 00:08:33,880 --> 00:08:37,840 I called it the Genie show because I'm like, this is kind of me reclaiming 174 00:08:38,040 --> 00:08:43,680 myself outside of radio, but also kind of about including radio in it, some, in some ways. 175 00:08:44,000 --> 00:08:48,480 But the Genie show started off as a podcast that was kind of like an audio 176 00:08:48,480 --> 00:08:50,080 storytelling documentary. 177 00:08:50,080 --> 00:08:55,680 Of my life growing up in Australia as an immigrant kid raised by a very loving, 178 00:08:55,720 --> 00:09:01,240 devoting mother, a devoted mother and, and being growing up in Australia as a gay 179 00:09:01,240 --> 00:09:01,840 immigrant kid. 180 00:09:01,840 --> 00:09:04,960 So that was kind of like a narrative of growing up and what I learned. 181 00:09:04,960 --> 00:09:08,680 So it was like wisdom drops meets like audio narrative comedy. 182 00:09:08,680 --> 00:09:10,840 So that was what it started off as. 183 00:09:10,840 --> 00:09:14,880 And then as I moved to New York, it evolved into a lifestyle type show 184 00:09:14,880 --> 00:09:18,240 where I did more interviews and it was about personal growth. 185 00:09:18,240 --> 00:09:22,280 But now we're kind of rebranding it at the moment because a lot's happened in the 186 00:09:22,280 --> 00:09:23,160 last three years, right? 187 00:09:23,160 --> 00:09:24,680 For humanity and a lot's happened to me. 188 00:09:25,160 --> 00:09:28,400 And I thought to myself, all right, this new season is going to be something 189 00:09:28,400 --> 00:09:28,920 different. 190 00:09:28,920 --> 00:09:34,040 It's going to be about how we're all curious spirits and how we can grow and 191 00:09:34,040 --> 00:09:37,400 evolve with travel, adventure, whatever is there. 192 00:09:37,800 --> 00:09:42,520 But it's really a show about growth told through like travel storytelling in places. 193 00:09:42,520 --> 00:09:44,120 So that's what the show is about. 194 00:09:44,160 --> 00:09:46,280 And we've got a new season coming out in May. 195 00:09:46,280 --> 00:09:48,360 So I'm very excited about that. 196 00:09:48,840 --> 00:09:49,720 I actually love that. 197 00:09:49,720 --> 00:09:50,400 I really do. 198 00:09:50,400 --> 00:09:55,040 I was, I was just reading the podcast, Pontification by Eva Tara, and he was 199 00:09:55,040 --> 00:09:59,040 talking about how, you know, the podcaster he was when he started is 200 00:09:59,040 --> 00:10:00,720 definitely not the same person today. 201 00:10:00,720 --> 00:10:04,360 When you look in the mirror and you're like, who am I as a podcaster? 202 00:10:04,360 --> 00:10:06,080 It definitely evolves and it changes. 203 00:10:06,280 --> 00:10:09,960 And so I love the fact that you said you're starting a new season because 204 00:10:10,000 --> 00:10:13,120 even though it's yes, it's a new season of your podcast. 205 00:10:13,120 --> 00:10:17,800 I think it's really cool that with something as diverse as podcasting, there 206 00:10:17,800 --> 00:10:19,240 are seasons of life to it. 207 00:10:19,400 --> 00:10:22,480 And so there can be seasons of life to your actual podcast as well. 208 00:10:22,680 --> 00:10:24,560 And I just, I think that's really awesome. 209 00:10:24,560 --> 00:10:26,080 And I'm definitely going to have to check out your show. 210 00:10:26,640 --> 00:10:27,160 Thank you. 211 00:10:27,160 --> 00:10:32,200 So I'm curious, um, whenever you began podcasting, you, you already had, you 212 00:10:32,200 --> 00:10:36,200 know, like you said, the background in radio, but what was it that you had to 213 00:10:36,200 --> 00:10:40,640 get or like what kind of equipment did you need whenever you first transitioned 214 00:10:40,640 --> 00:10:44,360 from radio to I'm going to be basically broadcasting from my home? 215 00:10:44,560 --> 00:10:47,240 What, what kind of things did you think you needed to get started? 216 00:10:47,920 --> 00:10:51,360 Well, I was kind of confused, Ashley, because again, when you walk into 217 00:10:51,360 --> 00:10:54,680 morning show radio, it's like the microphone set up the panel boards there. 218 00:10:54,680 --> 00:10:57,440 Sometimes I would panel, but it was already set up. 219 00:10:57,440 --> 00:10:59,920 I didn't have to plug any wires or XLR cables in that. 220 00:11:00,160 --> 00:11:04,240 And anytime we did like live events outside broadcast, it was all set up 221 00:11:04,240 --> 00:11:05,560 by the engineering and tech team. 222 00:11:05,560 --> 00:11:07,520 I literally had to walk on press buttons and speak. 223 00:11:07,520 --> 00:11:08,040 Right. 224 00:11:08,040 --> 00:11:10,040 And I'm like, okay, what is this sorcery? 225 00:11:10,040 --> 00:11:13,920 I don't know what, and I, and I knew when I Googled microphones back then, 226 00:11:14,160 --> 00:11:18,080 obviously we've come a long way with podcasting since 2016 when I released 227 00:11:18,080 --> 00:11:22,760 my podcast six years ago, a funny thing was I started Googling some, some things. 228 00:11:22,760 --> 00:11:25,080 And I'm like, okay, microphones for podcasting. 229 00:11:25,080 --> 00:11:28,640 I think there were a couple that came up, but there were different, like, I'm 230 00:11:28,640 --> 00:11:30,360 like, oh, I ordered two microphones. 231 00:11:30,360 --> 00:11:36,360 One was the ATR 2020 and the other one was, um, it was a Sennheiser microphone. 232 00:11:36,360 --> 00:11:39,800 But they were both XLR, XLR microphones. 233 00:11:39,800 --> 00:11:43,040 And I was looking, what I was actually looking for was a USB microphone. 234 00:11:43,040 --> 00:11:47,280 So I'm like, I ordered the wrong mic, but now obviously we've come a long way 235 00:11:47,280 --> 00:11:49,400 since with educating with podcasts. 236 00:11:49,400 --> 00:11:51,320 So microphone was a big thing for me. 237 00:11:51,320 --> 00:11:53,880 And I think as a radio presenter, that was really drilled into my head. 238 00:11:53,880 --> 00:11:55,000 You need a good microphone. 239 00:11:55,600 --> 00:11:57,680 And then also how do you soundproof? 240 00:11:57,880 --> 00:12:02,680 Like, you know, when you're in a studio, it's already soundproof for you in a way 241 00:12:02,680 --> 00:12:05,120 where the floor noise is minimized and everything else is minimized. 242 00:12:05,120 --> 00:12:07,040 The floor noise is minimized and everything like that. 243 00:12:07,040 --> 00:12:12,040 So soundproofing and microphones, I feel, are the two things that a lot of 244 00:12:12,040 --> 00:12:15,640 podcasters think about when they're all a lot of aspiring podcasters think about. 245 00:12:15,680 --> 00:12:18,720 At least for me, that was the case and it was insane. 246 00:12:19,040 --> 00:12:23,160 Um, but when I actually took the first step and I bought it, I'm like, okay, 247 00:12:23,320 --> 00:12:24,280 this is pretty cool. 248 00:12:24,280 --> 00:12:24,840 I got it. 249 00:12:24,840 --> 00:12:29,240 And I had the privilege to work with a producer who did my air check or my 250 00:12:29,240 --> 00:12:30,920 sound check or my demo reels. 251 00:12:31,200 --> 00:12:34,040 When I was a radio host and he's like, buy this mic, buy this mixer. 252 00:12:34,120 --> 00:12:34,560 You're good. 253 00:12:34,560 --> 00:12:35,360 I'm like, okay, good. 254 00:12:35,760 --> 00:12:37,640 Then I was set up and I'm like, all right, you know what? 255 00:12:37,640 --> 00:12:38,400 I don't know what I'm doing. 256 00:12:38,400 --> 00:12:39,400 And he kept giving me tips. 257 00:12:39,400 --> 00:12:42,160 He's like, maybe cover your head with a blanket. 258 00:12:42,160 --> 00:12:43,240 I'm like, what is this? 259 00:12:43,400 --> 00:12:44,600 Like, what is this sorcery? 260 00:12:44,880 --> 00:12:47,200 I like, I do not cover my head with blankets, but it worked. 261 00:12:47,280 --> 00:12:50,680 So you kind of learn these things as you go along, right? 262 00:12:51,400 --> 00:12:54,320 Well, and I mean, luckily these days we have things like, you know, software, 263 00:12:54,320 --> 00:12:58,440 like, uh, one of the pieces of software I'm obsessed with is Descript because, 264 00:12:58,440 --> 00:12:59,800 you know, it can take all the echo out. 265 00:13:01,200 --> 00:13:02,000 Exactly. 266 00:13:02,000 --> 00:13:02,360 Exactly. 267 00:13:02,360 --> 00:13:05,480 Echo and you know, all that sort of background noise and, you know, we 268 00:13:05,480 --> 00:13:08,240 have a production team too, if you're lucky to have an audio editor or a sound 269 00:13:08,240 --> 00:13:11,160 engineer, they can do what they can in post about that. 270 00:13:11,160 --> 00:13:14,800 They can reduce echo and you know, whatever they can do to reduce the floor noise. 271 00:13:15,080 --> 00:13:15,240 Yeah. 272 00:13:15,240 --> 00:13:18,920 But I mean, the good thing is like, as the, as the space continues to evolve, 273 00:13:18,920 --> 00:13:22,800 as this medium continues to grow, there's more and more things that are coming out 274 00:13:22,800 --> 00:13:27,760 for, for the beginning podcaster who can still take, you know, even their phone 275 00:13:27,760 --> 00:13:31,240 and turn it into what sounds like a studio produced piece of audio. 276 00:13:31,240 --> 00:13:34,360 And it's, it's really awesome watching just how much it's grown just in 277 00:13:34,360 --> 00:13:35,440 the last couple of years. 278 00:13:35,680 --> 00:13:39,280 Um, I mean, cause I know that podcasting has been around significantly longer, 279 00:13:39,520 --> 00:13:44,520 but the fact that just since like the pandemic, like, um, it's, it's just blown 280 00:13:44,520 --> 00:13:49,240 up, like just watching it in the last two years has just been absolutely insane to me. 281 00:13:49,520 --> 00:13:52,880 So what would you say to, to a beginning podcaster today? 282 00:13:53,080 --> 00:13:55,960 Um, if they're about to launch right now, what do you think they need in place 283 00:13:55,960 --> 00:13:56,880 to get started with the show? 284 00:13:56,880 --> 00:14:00,440 I think what they need is I think people think they need a lot of 285 00:14:00,440 --> 00:14:02,520 things before that they start. 286 00:14:02,560 --> 00:14:07,800 One thing I've noticed about humanity, Ashley, is that we are very quick to talk, 287 00:14:08,040 --> 00:14:10,560 talk ourselves out of something that we want to do. 288 00:14:10,920 --> 00:14:14,400 So if you, so, you know, you know, that whole mentality work, I'm going to go to 289 00:14:14,400 --> 00:14:17,760 the gym tomorrow and when you wake up, it's tomorrow and you don't go to the gym. 290 00:14:17,960 --> 00:14:18,320 Right. 291 00:14:18,560 --> 00:14:21,840 You've got to have yourself prepared with some statements to counter that. 292 00:14:21,840 --> 00:14:22,160 Right. 293 00:14:22,320 --> 00:14:23,480 Like I go through it every day. 294 00:14:23,480 --> 00:14:25,320 I wake up and I'm like, yo, I gotta go to the gym. 295 00:14:25,320 --> 00:14:28,840 And then my voice is like, just sleep another 10 minutes, text your trainer. 296 00:14:28,960 --> 00:14:30,800 He's going to kill you, but just text him. 297 00:14:31,280 --> 00:14:35,720 Um, yeah, I, I've texted him and I've seen the consequences, but you forget 298 00:14:35,720 --> 00:14:36,600 about that when you're tired. 299 00:14:36,600 --> 00:14:36,920 Right. 300 00:14:37,240 --> 00:14:40,160 So what I did, did was I kind of come up with like a counter in my head. 301 00:14:40,160 --> 00:14:44,960 Like you always feel better, Ginny, when you go to the gym and that's, and it's 302 00:14:44,960 --> 00:14:47,960 true and it always has proved to be true and kept me consistent. 303 00:14:47,960 --> 00:14:52,080 So you're starting out with a podcast, really think about why you want to create one. 304 00:14:52,160 --> 00:14:52,440 All right. 305 00:14:52,440 --> 00:14:54,280 Is there a topic that you're so passionate about? 306 00:14:54,280 --> 00:14:55,680 To have those thoughts in your head. 307 00:14:55,680 --> 00:14:57,320 Cause that's what's going to propel you forward. 308 00:14:57,560 --> 00:14:59,800 All those thoughts about, I can't do this. 309 00:14:59,800 --> 00:15:00,960 Who am I to start a podcast? 310 00:15:00,960 --> 00:15:02,080 This is too hard. 311 00:15:02,360 --> 00:15:04,760 That's just another obstacle that you're going to have to jump over. 312 00:15:04,760 --> 00:15:08,120 That's going to tire you if you don't have some positive tenacity 313 00:15:08,120 --> 00:15:09,200 powering you through. 314 00:15:09,200 --> 00:15:09,560 Right. 315 00:15:09,840 --> 00:15:12,080 So really make that your focal point. 316 00:15:12,440 --> 00:15:15,000 And the other thing to Google is like, okay. 317 00:15:15,040 --> 00:15:18,640 Um, you can Google how to start a podcast and that sort of thing. 318 00:15:18,640 --> 00:15:22,640 Like Ginny Media, my company has all these guys about that too, but Googling 319 00:15:22,640 --> 00:15:25,800 microphones can be quite overwhelming because there's 2 billion searches. 320 00:15:25,840 --> 00:15:26,160 Right. 321 00:15:26,400 --> 00:15:30,760 So just, you know, like there's a lot of resources out there online, put some time 322 00:15:30,760 --> 00:15:33,800 into some research, look for a decent mic, cause that's really going to be the 323 00:15:33,800 --> 00:15:37,600 difference between a quality podcasts to a decent quality podcast. 324 00:15:37,600 --> 00:15:40,000 Like that's the quality factor or the quality variable. 325 00:15:40,360 --> 00:15:46,400 Um, and I think what I learned too is sometimes, uh, doing things by yourself. 326 00:15:46,400 --> 00:15:50,080 If you're that type of person who, you know, gets a gym membership for a year, 327 00:15:50,080 --> 00:15:53,320 but doesn't really go to the gym, chances are you probably need what's 328 00:15:53,320 --> 00:15:55,000 called an accountability person. 329 00:15:55,240 --> 00:15:57,320 So bring someone along with you on the journey. 330 00:15:57,320 --> 00:15:58,520 That's going to keep you accountable. 331 00:15:58,520 --> 00:15:59,280 I'm that person. 332 00:15:59,280 --> 00:16:00,560 I will have a gym membership. 333 00:16:00,560 --> 00:16:03,400 I won't go, but if there's someone there yelling at me, threatening to beat me 334 00:16:03,400 --> 00:16:04,160 up, I will be there. 335 00:16:04,560 --> 00:16:06,320 So that's the kind of person that I am. 336 00:16:06,320 --> 00:16:10,360 So apply those same mechanics or mentality to starting a podcast too. 337 00:16:10,360 --> 00:16:14,560 It sounds, it can sound really overwhelming, but these are the things that are actually 338 00:16:14,560 --> 00:16:16,360 going to keep you accountable to get to your goal. 339 00:16:16,400 --> 00:16:18,800 Um, and this is also why I started my podcast. 340 00:16:18,800 --> 00:16:22,080 This is also why I started my program with and co-founded it with Michelle 341 00:16:22,080 --> 00:16:26,440 Sorrow, the podcast accelerator, because there is an element of accountability 342 00:16:26,440 --> 00:16:29,080 that comes with launching a podcast, which is super helpful. 343 00:16:29,400 --> 00:16:30,680 And that gets you across the line. 344 00:16:30,680 --> 00:16:34,680 So just to summarize, Ashley, what I said was your mindset is super 345 00:16:34,680 --> 00:16:37,760 important and a microphone, the two Ms, M and M. 346 00:16:37,880 --> 00:16:38,600 Oh, I like that. 347 00:16:38,600 --> 00:16:39,160 Microphone. 348 00:16:39,400 --> 00:16:40,400 I like that a lot. 349 00:16:40,520 --> 00:16:44,400 And the, and the reality is, you know, one of the things that held me back for so 350 00:16:44,400 --> 00:16:48,320 long is I was afraid of, like I had the fear of failure. 351 00:16:48,320 --> 00:16:50,600 I had the fear of no one's going to listen to me. 352 00:16:50,840 --> 00:16:54,040 I had the fear of, you know, well, what if I say something stupid? 353 00:16:54,280 --> 00:16:57,280 And finally, one day I was just like, you know what, if I just treat this 354 00:16:57,280 --> 00:17:02,240 like an experiment app, then, then if I, if I mess it up, so what? 355 00:17:02,560 --> 00:17:06,400 Because the reality is it doesn't cost that much to buy your podcast hosting. 356 00:17:06,640 --> 00:17:09,880 It doesn't cost that much to, to purchase a decent microphone. 357 00:17:10,120 --> 00:17:14,240 Um, yes, you can go and spend, you know, five, 600 bucks on, on the fancy 358 00:17:14,240 --> 00:17:18,280 schmancy stuff or a thousand dollars on a soundboard or whatever, but I mean, 359 00:17:18,280 --> 00:17:22,920 I'm sitting here with, um, a blue Yeti microphone that I think was like $199. 360 00:17:23,120 --> 00:17:26,040 And, but there's cheaper ones even there's like $60 microphones 361 00:17:26,040 --> 00:17:27,080 that sounded pretty decent. 362 00:17:27,400 --> 00:17:31,920 So it's kind of one of those things where it's like, if you're afraid, just do it 363 00:17:31,920 --> 00:17:36,600 anyway, do it scared because you first need to even know, do you even like this? 364 00:17:36,800 --> 00:17:37,920 Like just try it. 365 00:17:38,400 --> 00:17:41,800 Cause what if you exactly, what if you find out you absolutely love it and then 366 00:17:41,800 --> 00:17:48,240 you just become kind of addicted to, to, to talking 100% and like, and then 367 00:17:48,240 --> 00:17:49,840 you can't shut up, right? 368 00:17:50,160 --> 00:17:50,360 Yeah. 369 00:17:50,360 --> 00:17:52,600 Like you just want to keep talking and talking and talking. 370 00:17:52,800 --> 00:17:57,120 And it's, it's fantastic because I think it's a great space to be in. 371 00:17:57,120 --> 00:18:01,400 When you fall in love with podcasting, it's only going to keep going and going 372 00:18:01,400 --> 00:18:03,760 and take you to different heights and opportunities. 373 00:18:04,000 --> 00:18:05,320 I completely agree. 374 00:18:05,520 --> 00:18:09,800 And I guess my question though is, so once you do actually get started, once 375 00:18:09,800 --> 00:18:14,800 you get your M and M in place, so what are the things that you should keep in mind? 376 00:18:14,800 --> 00:18:18,840 If you want to create something that's different and stands out from the sea 377 00:18:18,840 --> 00:18:20,120 of podcasters that are out there. 378 00:18:20,120 --> 00:18:20,400 Yeah. 379 00:18:21,080 --> 00:18:23,840 This is a, it's a great question, Ashley, because people like, I don't know 380 00:18:23,840 --> 00:18:28,600 what to talk about, like what could possibly be, what could I possibly talk 381 00:18:28,600 --> 00:18:31,480 about that people would find industry interesting, exactly what you said 382 00:18:31,480 --> 00:18:32,560 about what was stopping you. 383 00:18:32,840 --> 00:18:36,200 That is one of the main objections people have when they start a podcast. 384 00:18:36,200 --> 00:18:40,720 It's like, what do I talk about the technology that, um, you know, how I'm 385 00:18:40,720 --> 00:18:41,840 going to make money off this thing? 386 00:18:41,840 --> 00:18:45,760 Is this going to be a worthwhile investment or my time, all these sorts 387 00:18:45,760 --> 00:18:47,480 of things kind of pop up. 388 00:18:47,520 --> 00:18:51,800 And I think once you have those ideas, you get your M and M, your mindset, 389 00:18:51,800 --> 00:18:55,720 your microphone, the other thing to think about is, okay, who am I creating 390 00:18:55,720 --> 00:18:56,840 this podcast for? 391 00:18:57,080 --> 00:19:00,080 Now there's all sorts of things or exercises you can go through. 392 00:19:00,320 --> 00:19:05,000 What I find to be helpful is to be specific about your listener. 393 00:19:05,000 --> 00:19:09,880 And I say specificity, some people go start broad, start whenever I say specific 394 00:19:09,880 --> 00:19:12,080 because I'm all about creating intention. 395 00:19:12,080 --> 00:19:15,640 If you're intentional about what you do, everything kind of aligns 396 00:19:15,680 --> 00:19:16,720 when you go along that path. 397 00:19:16,720 --> 00:19:18,320 So think about who you're speaking to. 398 00:19:18,640 --> 00:19:22,400 So I think about the Genie show as I'm rebranding it because I have evolved as 399 00:19:22,400 --> 00:19:24,800 a person and the show has evolved itself too. 400 00:19:25,160 --> 00:19:31,400 The Genie show is a podcast for dreamers who are curious spirits and they 401 00:19:31,400 --> 00:19:33,480 grow through travel and adventure. 402 00:19:34,600 --> 00:19:36,320 So there's a mindset component to it. 403 00:19:36,320 --> 00:19:37,760 There's a travel component to it. 404 00:19:37,760 --> 00:19:39,240 There's an adventure component to it. 405 00:19:39,240 --> 00:19:42,480 So it started off with me saying, I'm going to do a podcast about 406 00:19:42,480 --> 00:19:44,280 travel, adventure and mindset. 407 00:19:44,680 --> 00:19:45,800 Who would listen to that? 408 00:19:45,920 --> 00:19:49,360 So the audience who would listen to travel, adventure and mindset are 409 00:19:49,360 --> 00:19:52,800 dreamers who are curious spirits who grow and evolve through travel and adventure. 410 00:19:53,280 --> 00:19:55,680 So really be specific about who your audience is. 411 00:19:55,680 --> 00:19:58,600 And people might be like, but Ginny, that sounds really, really broad. 412 00:19:58,600 --> 00:20:00,960 I'm like, well, not all dreamers want to travel and grow. 413 00:20:01,400 --> 00:20:03,320 Some dreamers just want to dream and perform on stage. 414 00:20:03,640 --> 00:20:03,920 Right. 415 00:20:03,920 --> 00:20:08,320 So my audience is specific enough and broad enough to have potential to grow. 416 00:20:08,320 --> 00:20:11,920 So that's the other thing you want to think about because when you're creating, 417 00:20:12,200 --> 00:20:15,280 you're going to be very, very intentional about who you're creating for. 418 00:20:15,680 --> 00:20:18,000 So, and then you're going to be very intentional about what you talk about. 419 00:20:18,000 --> 00:20:22,040 And actually once you get into that mindset, again, bringing up that M word, 420 00:20:22,440 --> 00:20:27,640 the creation process becomes quite messy and all those blocks that you put in 421 00:20:27,640 --> 00:20:31,360 between will be like, actually a dreamer who is interested in travel would not 422 00:20:31,360 --> 00:20:32,440 want to know about spoons. 423 00:20:32,720 --> 00:20:34,080 I'm not going to talk about spoons today. 424 00:20:34,080 --> 00:20:35,880 So how do you find your guests for your show? 425 00:20:36,680 --> 00:20:41,760 Well, I typically, I, I like to follow people on social media and I'm like, 426 00:20:41,760 --> 00:20:42,680 this person's cool. 427 00:20:42,680 --> 00:20:44,240 They've got an interesting story. 428 00:20:44,720 --> 00:20:47,120 So typically I follow people on social media. 429 00:20:47,120 --> 00:20:50,600 It's people within my network, people who have been referred to me. 430 00:20:51,280 --> 00:20:53,400 That's typically how I find my guests. 431 00:20:53,760 --> 00:20:54,560 And I've been lucky. 432 00:20:54,560 --> 00:20:55,840 I've been doing this for a minute now. 433 00:20:55,840 --> 00:20:58,840 So, you know, they're like, all right, Ginny is a legitimate person. 434 00:20:58,840 --> 00:20:59,880 She does have a podcast. 435 00:20:59,880 --> 00:21:01,280 She's not this crazy as she looks. 436 00:21:01,280 --> 00:21:02,400 She's not this crazy as she looks. 437 00:21:02,400 --> 00:21:05,600 I have a podcast, she's not this crazy Australian sitting in her office in New 438 00:21:05,600 --> 00:21:07,240 York, you know, just yelling at people. 439 00:21:07,440 --> 00:21:09,200 Although that can be a reality sometimes. 440 00:21:09,480 --> 00:21:12,760 Um, so, you know, that helps when you have that credibility there. 441 00:21:12,760 --> 00:21:18,480 But I think when I was starting finding guests was easier for me, because again, 442 00:21:18,480 --> 00:21:21,480 I had that radio background, but I remember starting out in radio. 443 00:21:21,920 --> 00:21:25,840 I didn't have, it was like literally, how do I find these guests that I want to 444 00:21:25,840 --> 00:21:30,240 record with, how do I find these people and start with your inner circle? 445 00:21:30,240 --> 00:21:32,840 Really like start with your inner circle, get them on the show. 446 00:21:32,840 --> 00:21:37,120 I got my best friend at the time, or she's still my best friend to do like a movie 447 00:21:37,120 --> 00:21:37,560 review. 448 00:21:37,560 --> 00:21:38,280 She's like, what? 449 00:21:38,320 --> 00:21:39,120 I'm a movie review. 450 00:21:39,120 --> 00:21:40,160 I'm like, yes, you are today. 451 00:21:40,160 --> 00:21:41,400 You're going to review the movies. 452 00:21:41,400 --> 00:21:42,920 You're going to be my movie reviewer. 453 00:21:43,400 --> 00:21:46,920 So start with your inner circle and they'll share it and then eventually 454 00:21:46,920 --> 00:21:47,400 build it. 455 00:21:47,480 --> 00:21:50,360 They will come keep, keep, start with the inner circle, people that you know, 456 00:21:50,360 --> 00:21:51,880 and then ask them to suggest people. 457 00:21:51,880 --> 00:21:53,760 So that's how I started to find guests. 458 00:21:54,120 --> 00:21:56,960 I want to rewind for a second because it just came up again. 459 00:21:56,960 --> 00:22:01,640 You said with radio, one of the things that was happening is that you had like a 460 00:22:01,640 --> 00:22:05,960 structure, you knew how to weave your personality in between the news segments 461 00:22:05,960 --> 00:22:07,440 and the traffic segments. 462 00:22:07,640 --> 00:22:10,360 So how do you structure your episodes these days? 463 00:22:10,360 --> 00:22:11,920 How does that work for your podcast? 464 00:22:12,320 --> 00:22:13,480 That's a great question. 465 00:22:13,520 --> 00:22:15,080 You've got great questions today, Ashley. 466 00:22:15,080 --> 00:22:19,080 Like I've got to get like you on and get you to like script my show out. 467 00:22:19,080 --> 00:22:21,040 So how do you structure your show? 468 00:22:21,040 --> 00:22:25,120 So when I first started in radio and my podcast, I scripted everything. 469 00:22:25,120 --> 00:22:29,240 So when I first did my nighttime show back then, it was called I Spy. 470 00:22:29,240 --> 00:22:30,600 It was a music review show. 471 00:22:30,920 --> 00:22:32,920 I scripted the whole two hours. 472 00:22:33,360 --> 00:22:37,080 Now, ultimately when you get into your groove, that's not sustainable, right? 473 00:22:37,080 --> 00:22:41,360 Like scripting for me took about three hours and then the show was two hours 474 00:22:41,360 --> 00:22:43,080 and it's a lot of work. 475 00:22:43,080 --> 00:22:48,200 So a good framework to start with is like an arc for your podcast. 476 00:22:48,200 --> 00:22:52,920 So for my podcast, the Genie show, the, how we're planning it out is, okay, we're 477 00:22:52,920 --> 00:22:57,080 going to speak to guests about three travel memories that they have, and we're 478 00:22:57,080 --> 00:23:01,680 going to weave in their personal story about these memories, the people involved. 479 00:23:02,160 --> 00:23:04,080 And that's how we're starting it off as. 480 00:23:04,080 --> 00:23:06,400 And that's quite, that's specific enough. 481 00:23:06,400 --> 00:23:10,200 And again, broad enough through the conversation to go here, there, or 482 00:23:10,200 --> 00:23:11,840 everywhere within a certain parameter. 483 00:23:12,240 --> 00:23:12,600 Right? 484 00:23:12,600 --> 00:23:15,600 So I think people kind of feel like they need this rigid script. 485 00:23:15,920 --> 00:23:18,040 Sometimes it's a great safety net to start off with. 486 00:23:18,040 --> 00:23:20,400 And then, you know, it's kind of like having your training wheels before you 487 00:23:20,400 --> 00:23:22,880 can ride the bike and then you can go to the gym and then you can go to the 488 00:23:22,880 --> 00:23:25,560 gym and then you can go to the gym and then you can go to the gym and then you 489 00:23:25,560 --> 00:23:28,160 can go to the gym and then you can go to the gym and then you can go to the gym. 490 00:23:28,160 --> 00:23:31,120 So that's kind of like, if you want to be Phoebe, Phoebe from friends, 491 00:23:31,120 --> 00:23:32,160 keep the training wheels on. 492 00:23:32,400 --> 00:23:36,520 But I suggest at some point, take those training wheels off and just have a very 493 00:23:36,800 --> 00:23:40,240 kind of solid, but loose enough structure where you can actually 494 00:23:40,240 --> 00:23:41,840 allow a conversation to happen. 495 00:23:42,320 --> 00:23:42,560 Right. 496 00:23:42,560 --> 00:23:44,320 So that's good advice. 497 00:23:44,320 --> 00:23:45,280 Such good advice. 498 00:23:45,280 --> 00:23:47,040 And in fact, that's kind of how I started. 499 00:23:47,280 --> 00:23:52,280 Whenever I first started my personal podcast, I definitely had the whole script, 500 00:23:52,280 --> 00:23:56,000 and I wanted to make sure that I say, and so like, even when you and I sat down 501 00:23:56,000 --> 00:24:00,440 to start this interview, I had this list of questions, but even still, based on 502 00:24:00,440 --> 00:24:04,040 the things that you've said, I was able to take what you're saying and ask you 503 00:24:04,040 --> 00:24:04,800 another question. 504 00:24:05,040 --> 00:24:09,560 And I think that's important because you need to be able to not be so rigid with 505 00:24:09,560 --> 00:24:14,360 what you're trying to do that you miss out on a great opportunity to ask a 506 00:24:14,360 --> 00:24:17,640 question like, you never know what's going to come out of a conversation. 507 00:24:17,800 --> 00:24:21,440 So if you, if you focus too much on the script, you're not going to get the 508 00:24:21,440 --> 00:24:23,960 opportunities to actually let the conversation evolve. 509 00:24:24,880 --> 00:24:25,360 Exactly. 510 00:24:25,360 --> 00:24:29,600 And the key to having, being a good conversationalist is listening, which is 511 00:24:29,600 --> 00:24:31,040 the key to being a good podcast. 512 00:24:31,040 --> 00:24:35,360 If you're too rigid, you're not leaving any space to listen, right? 513 00:24:35,360 --> 00:24:39,040 Like, and that organic flow of conversation to actually uncover. 514 00:24:39,440 --> 00:24:44,760 And to that end, I would say be sitting down with a pad of paper and a pen. 515 00:24:45,040 --> 00:24:46,280 Because I see you go. 516 00:24:46,400 --> 00:24:47,360 I see you writing it. 517 00:24:47,360 --> 00:24:47,920 Yes. 518 00:24:47,920 --> 00:24:51,480 And the reason why is because, you know, there'll be something that you'll say. 519 00:24:51,760 --> 00:24:54,960 And then, you know, the conversation moves on, but it's like, Ooh, but that 520 00:24:54,960 --> 00:24:56,080 was such a good golden nugget. 521 00:24:56,120 --> 00:24:56,640 What was it? 522 00:24:56,840 --> 00:24:57,280 Oh crap. 523 00:24:57,280 --> 00:24:57,880 I can't remember. 524 00:24:59,400 --> 00:25:00,920 I'm saying it's like shiny diversion. 525 00:25:01,080 --> 00:25:02,160 The door is back there, right? 526 00:25:02,200 --> 00:25:05,400 Oh, I have, I have shiny objects and drove something awful girl. 527 00:25:05,400 --> 00:25:06,240 Let me tell you what. 528 00:25:06,880 --> 00:25:10,480 So, um, now would you consider your podcast successful? 529 00:25:11,560 --> 00:25:12,320 It's interesting. 530 00:25:12,360 --> 00:25:13,400 I would say no. 531 00:25:13,400 --> 00:25:17,240 And then people are like, you built your company off the back of your podcast. 532 00:25:17,240 --> 00:25:19,400 I'm like, Oh, I did. 533 00:25:19,680 --> 00:25:20,440 Here's the thing. 534 00:25:20,520 --> 00:25:24,680 I think with me, I set a standard for myself for a podcaster and the standard 535 00:25:24,680 --> 00:25:27,200 has grown as I've become a producer. 536 00:25:27,520 --> 00:25:31,800 The reason why I've taken such a long time to relaunch this fourth season of 537 00:25:31,800 --> 00:25:35,880 the Ginny Show, typically I do the podcast every year, 2020, I stopped it during 538 00:25:35,880 --> 00:25:39,840 the pandemic because the business, as you said, podcast boom, so Ginny media got 539 00:25:39,840 --> 00:25:43,600 crazy as well, and I launched a couple of other businesses as you do, right? 540 00:25:43,600 --> 00:25:45,440 In the pandemic, like, I'm just going to get crazy. 541 00:25:45,440 --> 00:25:48,560 Then I'm like, do I, do I really have the time and space to start a podcast? 542 00:25:48,600 --> 00:25:51,600 It would have been, my intention was to start it last year. 543 00:25:51,600 --> 00:25:55,520 I'm like, and I think I'm in that mind frame of it's not successful because 544 00:25:55,520 --> 00:25:59,080 I'm not putting out what I teach my clients to do. 545 00:25:59,360 --> 00:26:05,320 So I think for me, it's, it's been a great vehicle for me to build my businesses off. 546 00:26:05,600 --> 00:26:08,160 It's been a great relationship building vehicle for me. 547 00:26:08,480 --> 00:26:08,760 Actually. 548 00:26:08,760 --> 00:26:09,040 Yeah. 549 00:26:09,040 --> 00:26:10,000 Now I think about that. 550 00:26:10,000 --> 00:26:11,080 That's pretty successful. 551 00:26:11,080 --> 00:26:11,720 Thank you, Ashley. 552 00:26:11,720 --> 00:26:15,040 Like you reminded me, cause that's what I teach my, like, if you build a business 553 00:26:15,040 --> 00:26:18,480 off it, if you build relationships of it, I'm like, yeah, thank you for that. 554 00:26:18,480 --> 00:26:18,680 Ashley. 555 00:26:18,680 --> 00:26:19,480 You're welcome. 556 00:26:20,000 --> 00:26:21,880 I'm reminding you how successful you are. 557 00:26:22,360 --> 00:26:25,120 So now you've, you've mentioned your clients a few times. 558 00:26:25,160 --> 00:26:29,400 So what would you say to your clients or even to a beginning podcaster about how 559 00:26:29,400 --> 00:26:31,600 to not only get success, but then maintain it? 560 00:26:32,800 --> 00:26:34,720 That's a great, another great question, Ashley. 561 00:26:34,760 --> 00:26:37,240 I think getting success and maintaining it. 562 00:26:37,240 --> 00:26:40,080 Firstly, you go define what success looks like for you. 563 00:26:40,560 --> 00:26:43,840 And this is a thing where I think where I was a little bit like, Oh, is that 564 00:26:43,840 --> 00:26:45,280 what I call to be success? 565 00:26:45,280 --> 00:26:46,480 Cause I want so much more. 566 00:26:46,480 --> 00:26:51,040 And I think start there, like what does success look like for you? 567 00:26:51,040 --> 00:26:55,800 And also be mindful of the fact that your definition of success, what works for 568 00:26:55,800 --> 00:26:59,400 you may not be the definition of success for someone else. 569 00:26:59,760 --> 00:27:01,600 I had put up with one of my best friends the other day. 570 00:27:01,600 --> 00:27:04,240 And she said to me, you know, in the middle of the day, I can go for a walk 571 00:27:04,480 --> 00:27:08,720 in the, um, in the forest with my daughter and she can tell me about the 572 00:27:08,720 --> 00:27:10,000 fairies that live in the tree. 573 00:27:10,000 --> 00:27:14,320 But I have the ability to do that during the day whenever I want and have time 574 00:27:14,320 --> 00:27:16,240 with my daughter, that to me is success. 575 00:27:16,880 --> 00:27:18,600 That is, that's fantastic. 576 00:27:18,600 --> 00:27:21,960 She's figured out that she's got that self-awareness to be like, that's what I want. 577 00:27:21,960 --> 00:27:25,520 So start with, okay, what's my podcast? 578 00:27:25,560 --> 00:27:26,920 What am I creating my podcast for? 579 00:27:26,920 --> 00:27:30,120 So going back to the mindset of, okay, what is this for? 580 00:27:30,120 --> 00:27:30,920 Who is this for? 581 00:27:30,920 --> 00:27:31,760 That sort of thing. 582 00:27:32,240 --> 00:27:35,560 And what will this bring me and what kind of joy can I keep going? 583 00:27:35,560 --> 00:27:38,680 Cause if there's not joy, chances are you're not going to enjoy your 584 00:27:38,680 --> 00:27:40,600 success or whatever you call it to be. 585 00:27:40,600 --> 00:27:42,400 So start with that. 586 00:27:42,440 --> 00:27:44,200 What do you define this? 587 00:27:44,200 --> 00:27:46,480 What are your kind of goals with this podcast? 588 00:27:46,480 --> 00:27:51,120 And sometimes people like, Oh, I want to be like a top 200 show in two years. 589 00:27:51,760 --> 00:27:53,120 Eliminate that pressure. 590 00:27:53,120 --> 00:27:56,800 I just find pressure just sucks out the passion of things, right? 591 00:27:56,920 --> 00:27:58,800 Pressure is needed in certain circumstances. 592 00:27:58,800 --> 00:27:59,840 I do appreciate that. 593 00:28:00,160 --> 00:28:04,560 But when you make a passion project, a pressure project, it just, it fails. 594 00:28:04,560 --> 00:28:07,440 So just look at what your definition of success is. 595 00:28:07,440 --> 00:28:11,080 What you want to achieve and remain consistent, right? 596 00:28:11,080 --> 00:28:14,400 It's a consistency game too, in podcasting and Ivo Terai listened 597 00:28:14,400 --> 00:28:16,360 to podcast pontifications too. 598 00:28:16,600 --> 00:28:19,400 He said, sometimes when we become podcasters, we forget to 599 00:28:19,400 --> 00:28:21,080 actually think about the podcast. 600 00:28:21,080 --> 00:28:23,800 We're thinking about the reels, the videos, the trailers. 601 00:28:23,800 --> 00:28:25,400 It's like, let's just go back. 602 00:28:25,880 --> 00:28:27,080 Let's go back to basics. 603 00:28:27,080 --> 00:28:30,680 Now let's go back to the conversation, what we're trying to create, what we're 604 00:28:30,680 --> 00:28:33,720 trying to really put this podcast to work to do for us. 605 00:28:33,720 --> 00:28:37,960 So start off with what is your definition of success when it, um, in 606 00:28:38,000 --> 00:28:42,240 pertaining to the podcast and how, what's going to really keep you motivated, right? 607 00:28:42,280 --> 00:28:45,840 Cause we know anything that we want to be successful will take work. 608 00:28:46,240 --> 00:28:48,560 So what's going to motivate us to make sure that we get out of bed 609 00:28:48,560 --> 00:28:49,440 and we do that every day. 610 00:28:53,280 --> 00:28:54,800 I agree with everything you just said. 611 00:28:54,800 --> 00:28:56,760 I'm scribbling notes left and right. 612 00:28:57,000 --> 00:28:58,760 So we added another M. 613 00:28:58,760 --> 00:29:00,960 So we talked about mindset and you added another M. 614 00:29:00,960 --> 00:29:01,880 You said motivation. 615 00:29:01,880 --> 00:29:06,360 So now you mentioned for yourself, one of the things that motivates you 616 00:29:06,400 --> 00:29:08,040 is having an accountability buddy. 617 00:29:08,520 --> 00:29:13,280 Now what do you think that you would tell others if they needed motivation 618 00:29:13,280 --> 00:29:15,280 to actually get going, what would you say to them? 619 00:29:16,000 --> 00:29:18,920 That's a good, you're full of great questions today, Ashley. 620 00:29:19,000 --> 00:29:20,000 It's a motivation. 621 00:29:20,320 --> 00:29:20,800 Yeah. 622 00:29:21,040 --> 00:29:21,680 Motivation. 623 00:29:21,720 --> 00:29:23,800 You know, I use that word interchangeably. 624 00:29:23,800 --> 00:29:26,280 Sometimes I feel motivation can be like a bad lover. 625 00:29:26,320 --> 00:29:30,440 Like motivation only shows up when like ownership is a bad thing. 626 00:29:30,440 --> 00:29:34,480 It shows up when like only during the good times and it's like, eh, I'm 627 00:29:34,480 --> 00:29:36,280 gone for when you really, really need me. 628 00:29:36,520 --> 00:29:37,200 Do you feel the same? 629 00:29:37,200 --> 00:29:37,440 Okay. 630 00:29:37,440 --> 00:29:38,040 You're chuckling. 631 00:29:39,400 --> 00:29:42,800 I'm trying not to do it on the microphone because I didn't want to ruin your audio, 632 00:29:42,800 --> 00:29:44,800 but my goodness, I'm rolling over here. 633 00:29:44,800 --> 00:29:45,760 That's fantastic. 634 00:29:46,200 --> 00:29:46,720 But it is. 635 00:29:46,720 --> 00:29:50,640 It's like that, that, that fair weathered love it's like, yo, I'm good for the 636 00:29:50,640 --> 00:29:53,720 rooftop selfies, but I'm not going to come down and hang with you while you're 637 00:29:53,720 --> 00:29:55,880 digging up trenches for your new place. 638 00:29:55,880 --> 00:29:56,200 Right. 639 00:29:56,560 --> 00:29:58,400 Motivation can be that asshole. 640 00:29:58,400 --> 00:29:59,240 Sorry about the swear. 641 00:29:59,240 --> 00:30:04,360 I think about like what again, I'm going to go back to a J word, so MM and J. 642 00:30:04,400 --> 00:30:04,840 Joy. 643 00:30:04,920 --> 00:30:07,320 What really does give you that joy? 644 00:30:07,520 --> 00:30:07,800 Right. 645 00:30:07,800 --> 00:30:11,880 So I think that for me, accountability partners sometimes can't be the most joyful. 646 00:30:11,880 --> 00:30:15,040 I know my personal trainers, I wouldn't exactly describe them as joyful. 647 00:30:15,440 --> 00:30:20,200 Um, people that bring me a lot of joy, they bring me a lot of pain, but ultimately 648 00:30:20,200 --> 00:30:25,760 they are pushing me to my goal, which is what is every day when I'm, you know, 649 00:30:25,840 --> 00:30:28,400 having, when I'm full of energy, that's bringing me joy. 650 00:30:28,400 --> 00:30:33,920 So really think about, you know, again, why you're doing this, because sometimes 651 00:30:33,920 --> 00:30:36,280 it could be, Hey, I'm going to connect with really cool people. 652 00:30:36,440 --> 00:30:38,520 That's a great place to start. 653 00:30:38,520 --> 00:30:38,720 Right. 654 00:30:38,720 --> 00:30:40,240 I'm going to connect with new people. 655 00:30:40,240 --> 00:30:41,880 I want to expand my network. 656 00:30:42,240 --> 00:30:44,000 So that start with that joy. 657 00:30:44,000 --> 00:30:45,120 What brings you joy? 658 00:30:45,120 --> 00:30:49,160 So I know motivation I did put in there and I use that interchangeably, but joy 659 00:30:49,160 --> 00:30:55,000 is probably a more trustworthy friend to have in your times. 660 00:30:55,080 --> 00:30:55,920 Joy will be there. 661 00:30:55,960 --> 00:30:57,840 And if joy doesn't want to be there, joy won't be there. 662 00:30:57,840 --> 00:30:59,040 And it'll be very clear why. 663 00:30:59,320 --> 00:31:00,920 I'm having a Marie Kondo moment. 664 00:31:00,920 --> 00:31:02,920 If it doesn't spark joy, let it go. 665 00:31:03,560 --> 00:31:04,440 100%. 666 00:31:04,800 --> 00:31:05,560 100%. 667 00:31:06,720 --> 00:31:10,440 Now, um, so you've, you've mentioned your clients a couple of times and you've 668 00:31:10,440 --> 00:31:12,800 mentioned that you started a business based on your podcast. 669 00:31:12,960 --> 00:31:17,520 So what is it exactly that you do to monetize your show and how did you 670 00:31:17,520 --> 00:31:19,160 build a business off of your podcast? 671 00:31:19,160 --> 00:31:20,080 What does that mean for you? 672 00:31:20,640 --> 00:31:20,960 Sure. 673 00:31:20,960 --> 00:31:25,400 So when I started the Ginny show, um, I was like, Oh, how can I monetize this thing? 674 00:31:25,400 --> 00:31:26,080 I wasn't sure. 675 00:31:26,080 --> 00:31:30,160 Again, I started because I just wanted to get on the mic, be, have a joke here 676 00:31:30,160 --> 00:31:32,000 and there, talk to really cool people. 677 00:31:32,000 --> 00:31:33,840 And then that was what brought me joy. 678 00:31:34,160 --> 00:31:38,160 What I didn't anticipate is how I was going to build a business off of this. 679 00:31:38,480 --> 00:31:40,240 It kind of happened organically. 680 00:31:40,240 --> 00:31:44,920 So when I started, when podcasting in Australia, at that time, I released a 681 00:31:44,920 --> 00:31:47,520 podcast, it wasn't as booming as it is now. 682 00:31:47,520 --> 00:31:48,520 It was relatively new. 683 00:31:48,520 --> 00:31:52,440 And again, as I said, it was still like a lot of FM radio shows, repurposing radio. 684 00:31:52,440 --> 00:31:56,160 So when I started the Ginny show, it got nominated for a couple of awards. 685 00:31:56,200 --> 00:31:59,960 Um, one was the Australian podcast awards and one was, uh, the Australian 686 00:31:59,960 --> 00:32:02,520 LGBTI awards has got, it got nominated, which was great. 687 00:32:02,960 --> 00:32:05,320 And I had a lot of people come up to me going, Hey, you started a podcast. 688 00:32:05,320 --> 00:32:08,040 Can you show me how you do what you do? 689 00:32:08,080 --> 00:32:09,600 And then it hit me. 690 00:32:09,600 --> 00:32:11,960 I'm like, actually that's a really good point. 691 00:32:11,960 --> 00:32:16,080 Cause when I started, I'm grateful I had my audio engineer because he 692 00:32:16,080 --> 00:32:17,560 could edit things for me, right. 693 00:32:17,560 --> 00:32:19,800 And he could give me tips on how to make my sound better. 694 00:32:19,800 --> 00:32:21,200 So I learned a lot from him. 695 00:32:21,200 --> 00:32:23,720 But then the other thing I was thinking about is what if someone could 696 00:32:23,720 --> 00:32:25,640 actually post my episode for me? 697 00:32:25,640 --> 00:32:27,720 What if they could write my show notes for me? 698 00:32:27,720 --> 00:32:30,200 What if they could create artwork to promote the podcast? 699 00:32:30,680 --> 00:32:32,760 And I saw an opportunity here of like, hang on. 700 00:32:33,440 --> 00:32:34,680 People actually need this. 701 00:32:34,680 --> 00:32:36,160 Podcasts actually need this. 702 00:32:36,160 --> 00:32:39,760 Like I knew for me, it was great to kind of just be in that creative space. 703 00:32:39,760 --> 00:32:40,680 I just want to go on. 704 00:32:40,880 --> 00:32:44,840 Like what I said, do you have all the tech set up for me and have things be recorded? 705 00:32:44,840 --> 00:32:46,840 So I'm like, Oh, there's an opportunity here. 706 00:32:46,840 --> 00:32:49,960 So again, accidentally I started Ginny media. 707 00:32:49,960 --> 00:32:53,800 So, um, in that, in that year and a half, I got five clients. 708 00:32:53,800 --> 00:32:57,280 So it was a side hustle for me as I was doing the podcast, working my day job. 709 00:32:57,760 --> 00:33:00,160 And then I got five clients in that time. 710 00:33:00,160 --> 00:33:02,720 I had fallen in love with a New Yorker and I'm like, all right, 711 00:33:02,720 --> 00:33:03,600 I'm going to move to New York. 712 00:33:04,360 --> 00:33:07,240 So I moved to New York in 2018 with five clients. 713 00:33:07,280 --> 00:33:11,920 Now we've launched over 200 or 300 podcasts as a company. 714 00:33:11,960 --> 00:33:12,400 Wow. 715 00:33:12,400 --> 00:33:16,960 And, um, yeah, so again, it was all accidental, but there was definitely a 716 00:33:16,960 --> 00:33:18,800 need for that kind of production support. 717 00:33:18,800 --> 00:33:22,480 So that's how I monetized off having the Ginny show and the Ginny show also in 718 00:33:22,480 --> 00:33:26,320 Australia got picked up by a network called Nova and then I got advertising 719 00:33:26,320 --> 00:33:29,160 revenue as a way to monetize from there at the moment. 720 00:33:29,160 --> 00:33:31,960 Like I don't know what I'm going to do with Ginny show and how it's going to 721 00:33:31,960 --> 00:33:36,680 monetize, but I know that if I continue to put in joy, that'll figure itself out. 722 00:33:37,200 --> 00:33:37,720 Somehow. 723 00:33:38,280 --> 00:33:42,480 It sounds like, it sounds like for monetization, like for what people always 724 00:33:42,480 --> 00:33:46,800 ask about is you're indirectly monetized because you're, you're, you're 725 00:33:46,800 --> 00:33:50,960 not necessarily like buying sponsored or getting sponsored ads or anything like 726 00:33:50,960 --> 00:33:57,040 that instead it's you're using it as a platform to kind of kickstart other stuff. 727 00:33:57,520 --> 00:33:57,760 Yeah. 728 00:33:57,920 --> 00:33:58,560 100%. 729 00:33:58,600 --> 00:33:59,840 That's exactly what it is. 730 00:33:59,840 --> 00:34:00,640 It's exactly what it is. 731 00:34:00,640 --> 00:34:05,200 Actually it's kick the kickstarted other stuff and allowed me to keep being in 732 00:34:05,200 --> 00:34:06,800 my craft learning. 733 00:34:06,880 --> 00:34:08,520 Cause I said, I'm like a perpetual student. 734 00:34:08,520 --> 00:34:12,640 I'm still continuing to learn and it allows me to share and keep learning. 735 00:34:13,200 --> 00:34:16,560 Well, well, speaking of learning, um, you, you definitely 736 00:34:16,560 --> 00:34:18,480 are also teaching what you're learning. 737 00:34:18,800 --> 00:34:20,320 Um, tell me a little bit about your program. 738 00:34:20,320 --> 00:34:22,720 Cause isn't it called something like the podcast accelerator? 739 00:34:23,640 --> 00:34:24,720 The podcast accelerator. 740 00:34:24,720 --> 00:34:26,480 It's called an accelerator for a reason. 741 00:34:26,480 --> 00:34:29,600 It is an eight week program, which I co-found with Michelle Sorow. 742 00:34:29,840 --> 00:34:32,400 So Michelle's, I talked about mindset and microphones. 743 00:34:32,640 --> 00:34:37,280 So Michelle out of the M and M in this particular scenario, she's very much the 744 00:34:37,280 --> 00:34:39,440 mindset, so she is a transformational coach. 745 00:34:39,680 --> 00:34:43,520 So her, her, her job is to kind of get you, get in, get you in the love seat 746 00:34:43,520 --> 00:34:46,720 and like talk you through your, your blockages and your barriers. 747 00:34:47,040 --> 00:34:49,680 I'm more the microphone, AKA the tech. 748 00:34:50,080 --> 00:34:54,080 So I will wear the producer hat and sit like, and also bring some creative 749 00:34:54,080 --> 00:34:57,760 expertise as to what I've seen work with podcasts, what I've seen could be 750 00:34:57,760 --> 00:35:00,400 beneficial to said person's talents and skills. 751 00:35:00,720 --> 00:35:01,840 So that's where I come into it. 752 00:35:01,840 --> 00:35:05,840 So it's an eight week program, the only program of its kind on the planet, 753 00:35:05,840 --> 00:35:08,640 because we actually do everything for you. 754 00:35:08,640 --> 00:35:12,320 So it's not one of those online courses that you sign up to and you're left to 755 00:35:12,320 --> 00:35:14,560 your own devices over those eight weeks. 756 00:35:14,560 --> 00:35:17,680 We cover eight different steps to launch your podcast. 757 00:35:18,080 --> 00:35:19,200 We hold you accountable. 758 00:35:19,200 --> 00:35:22,240 That's why we've had every, I think we've launched 128. 759 00:35:22,880 --> 00:35:25,360 Um, we have a 95% completion rate. 760 00:35:25,520 --> 00:35:27,600 Whoa, that's incredible. 761 00:35:27,920 --> 00:35:28,800 We hold you accountable. 762 00:35:28,800 --> 00:35:30,320 We're like, you got to get your artwork in. 763 00:35:30,320 --> 00:35:31,680 Otherwise we can't do you cover art. 764 00:35:31,680 --> 00:35:33,120 You got to get your episode audio in. 765 00:35:33,120 --> 00:35:34,160 Otherwise we can't edit it. 766 00:35:34,160 --> 00:35:37,360 We need, we get everybody out on the apps on the same day. 767 00:35:37,760 --> 00:35:39,120 So it's an eight week program. 768 00:35:39,120 --> 00:35:42,480 We get you live, um, and it's an accelerator for a reason. 769 00:35:42,480 --> 00:35:44,800 Like we get there, people have all sorts of tech questions. 770 00:35:44,800 --> 00:35:48,000 Like, I don't know how to plug my microphone in, but they're always at the 771 00:35:48,000 --> 00:35:51,280 finish line, they get their podcasts out 6 AM that particular date. 772 00:35:51,280 --> 00:35:56,480 So it's a, it's a great program because you really see how people transform. 773 00:35:56,880 --> 00:36:00,880 And then two years later, what they create is just phenomenal to witness. 774 00:36:01,280 --> 00:36:07,680 So it sounds like unlike, you know, many of the, I guess, podcast programs 775 00:36:07,680 --> 00:36:11,360 that are out there teaching you how to be a podcaster, you don't just teach them. 776 00:36:11,360 --> 00:36:14,000 You actually hold their hand and do it with them. 777 00:36:14,560 --> 00:36:15,200 100%. 778 00:36:15,360 --> 00:36:15,760 100%. 779 00:36:16,640 --> 00:36:18,800 It's the only done for you program on the planet. 780 00:36:18,800 --> 00:36:19,840 And it's, it's crazy. 781 00:36:19,840 --> 00:36:22,880 Like when Michelle came to me with the idea, I'm like, this is crazy. 782 00:36:22,880 --> 00:36:25,200 I'm totally in because it's crazy. 783 00:36:25,200 --> 00:36:27,280 Like, you know, it's, it's nuts. 784 00:36:27,280 --> 00:36:30,320 Like who would think, okay, we're going to take a huge group of students. 785 00:36:30,320 --> 00:36:33,680 I think at one stage we had 40 people do the program and we're 786 00:36:33,680 --> 00:36:35,760 going to edit 40 podcasts in a week. 787 00:36:35,760 --> 00:36:38,960 We're going to do their show notes, do their artwork, pop them out on one day. 788 00:36:39,120 --> 00:36:41,680 My team's like, you're crazy, but now they're used to my crazies. 789 00:36:41,680 --> 00:36:42,800 They're like, okay, it's just too neat. 790 00:36:43,040 --> 00:36:47,440 And now if I give them 40 podcasts, they're like just 40, what else you got at me? 791 00:36:47,600 --> 00:36:51,360 So it's just one of those things that I think that it's totally crazy, but it's 792 00:36:51,360 --> 00:36:57,920 so powerful because it's keeps you so accountable and it takes out a lot of 793 00:36:57,920 --> 00:36:59,280 the hard tech stuff for you too. 794 00:37:00,000 --> 00:37:03,040 Well, goodness with that many podcasts, it sounds like you definitely have some 795 00:37:03,040 --> 00:37:06,560 systems and processes that you work and I bet you cover all of these in your, in 796 00:37:06,560 --> 00:37:07,440 your accelerator. 797 00:37:07,840 --> 00:37:08,480 Yeah, we do. 798 00:37:08,480 --> 00:37:08,800 We do. 799 00:37:08,800 --> 00:37:12,800 We, we, so Gini Media, like when I, when I tell my team, okay, we're doing around 800 00:37:12,800 --> 00:37:15,520 a podcast accelerator or we call it the PA, it's happening. 801 00:37:15,520 --> 00:37:16,160 We're like, all right, cool. 802 00:37:16,160 --> 00:37:16,560 We're good. 803 00:37:16,560 --> 00:37:17,920 We're just going to trust the process. 804 00:37:17,920 --> 00:37:21,680 So we make sure that we're very clear about what we can deliver. 805 00:37:22,160 --> 00:37:26,000 Um, even though sometimes it may be overwhelming, it's everybody that we've, 806 00:37:26,000 --> 00:37:28,000 we've always had a hundred percent guarantee. 807 00:37:28,000 --> 00:37:29,600 We do get your podcast out that day. 808 00:37:30,480 --> 00:37:31,520 That's amazing. 809 00:37:31,520 --> 00:37:35,280 So, I mean, you, we've covered a lot here today and it sounds like a lot of the 810 00:37:35,280 --> 00:37:37,760 things that we've covered are things that people need to know. 811 00:37:37,760 --> 00:37:39,120 Where can people find you online? 812 00:37:39,840 --> 00:37:41,840 They can find me at GiniMedia.com. 813 00:37:41,840 --> 00:37:46,640 So Gini like the drink G-I-N-N-I media.com and I'm available on Instagram at the 814 00:37:46,640 --> 00:37:47,200 Gini show. 815 00:37:47,200 --> 00:37:48,240 So please do holla. 816 00:37:48,560 --> 00:37:49,520 Love to speak to you. 817 00:37:49,520 --> 00:37:53,440 Love to answer any questions that you have about Eminem or motivation. 818 00:37:54,240 --> 00:37:58,720 Dude, I want some chocolate now, but, uh, but I'll definitely leave all the, uh, 819 00:37:58,720 --> 00:38:00,720 the, the links down in the show notes below. 820 00:38:00,720 --> 00:38:05,680 And, uh, Gini, I just, I gotta tell you, you, you opened my eyes to a lot of 821 00:38:05,680 --> 00:38:08,480 interesting things and I can't wait to check out more about your podcast 822 00:38:08,480 --> 00:38:09,040 accelerator. 823 00:38:09,040 --> 00:38:12,640 And I just, I want to thank you for, for taking the time today to chat with me. 824 00:38:13,280 --> 00:38:15,600 Um, please thank you for the joyful experience. 825 00:38:15,600 --> 00:38:16,880 You asked wonderful questions. 826 00:38:16,880 --> 00:38:18,640 So thank you for being a good listener. 827 00:38:18,640 --> 00:38:21,600 Speaking of wonderful questions, I'm going to ask you one last question that I 828 00:38:21,600 --> 00:38:23,360 ask everybody before I let you go. 829 00:38:23,600 --> 00:38:26,000 Is there anything I didn't ask you wish I had? 830 00:38:27,120 --> 00:38:29,840 I wish you asked me like what I like to have for brunch. 831 00:38:29,840 --> 00:38:32,080 Because then I want to know what you have for brunch. 832 00:38:32,080 --> 00:38:35,600 And then when we, one day if we meet up, I know exactly what to order for you. 833 00:38:36,080 --> 00:38:36,560 All right. 834 00:38:36,560 --> 00:38:39,920 So then, then let me ask you, what do you like to have for brunch? 835 00:38:40,160 --> 00:38:40,720 Thank you, Ashley. 836 00:38:40,720 --> 00:38:41,280 I'm very happy. 837 00:38:41,280 --> 00:38:43,360 I feel satisfied now that you've asked me this question. 838 00:38:43,520 --> 00:38:46,240 So I love Australia is very big on their brunch culture. 839 00:38:46,240 --> 00:38:51,600 So I love a good avocado toast on some sourdough or ciabatta, um, some 840 00:38:51,600 --> 00:38:54,800 halloumi and some poached eggs would be good for me. 841 00:38:54,800 --> 00:38:57,520 So that's what I like with my side of mocha and oat milk. 842 00:38:57,520 --> 00:38:58,160 How about you? 843 00:38:58,160 --> 00:38:59,760 What, how do you take your brunch? 844 00:38:59,760 --> 00:39:03,280 If I'm going to brunch, I'm probably going to get a little bit fancier than I would at home. 845 00:39:03,280 --> 00:39:09,360 I probably do, uh, uh, bagels with, uh, like fresh locks and cream cheese and, uh, a little 846 00:39:09,360 --> 00:39:12,080 bit of a fruit bowl and of course the bottomless mimosas. 847 00:39:12,880 --> 00:39:14,160 Oh, there we go. 848 00:39:14,160 --> 00:39:14,400 Girl. 849 00:39:14,400 --> 00:39:14,720 Okay. 850 00:39:14,720 --> 00:39:15,280 We're down. 851 00:39:15,280 --> 00:39:16,720 I'll have to, we'll have to have brunch. 852 00:39:16,720 --> 00:39:17,040 All right. 853 00:39:17,040 --> 00:39:17,840 I'll meet you in New York. 854 00:39:17,840 --> 00:39:18,800 Absolutely. 855 00:39:18,800 --> 00:39:19,440 Let's do it. 856 00:39:19,440 --> 00:39:22,880 Well, and you know, the crazy thing is I have never had avocado toast. 857 00:39:23,920 --> 00:39:24,000 Really? 858 00:39:24,000 --> 00:39:27,520 Well, listen, I could open your eyes to a new world of avocado toast. 859 00:39:27,520 --> 00:39:29,120 Let's, let's just, let's go have it. 860 00:39:29,120 --> 00:39:30,080 All right. 861 00:39:30,080 --> 00:39:30,640 All right. 862 00:39:30,640 --> 00:39:32,640 So, uh, meet us in New York, everybody. 863 00:39:34,880 --> 00:39:35,200 All right. 864 00:39:35,200 --> 00:39:37,840 Well, I guess that's actually all I really have for you today. 865 00:39:37,840 --> 00:39:41,440 So I'll go ahead and wrap it there, but I just want to thank you again so much for your 866 00:39:41,440 --> 00:39:46,000 time and everybody, please go and check out all of Jenny's awesome links that we'll have 867 00:39:46,000 --> 00:39:46,800 in the show notes. 868 00:39:46,800 --> 00:39:49,120 And until next time, y'all have a great day. 869 00:39:51,760 --> 00:39:55,520 Well, my fellow podcasters, I hope you enjoyed all the insights that Jenny had to share with 870 00:39:55,520 --> 00:40:00,640 us to learn more about how to launch and grow your own podcast, head over to rss.com 871 00:40:00,640 --> 00:40:01,920 backslash blog. 872 00:40:01,920 --> 00:40:05,040 You can start your show for free and get your first episode on us. 873 00:40:05,040 --> 00:40:26,640 Thanks for tuning in.