1 00:00:00,000 --> 00:00:18,160 Hey everyone, Ashley here with RSS Podcasting. 2 00:00:18,160 --> 00:00:23,280 I'm thrilled to bring you today's guest, businessman, author, coffee addict, podcast host and speaker, 3 00:00:23,280 --> 00:00:24,280 Isaac Mashman. 4 00:00:24,280 --> 00:00:28,880 Isaac is the founder of Mashman Adventures, a public relations firm specializing in personal 5 00:00:28,880 --> 00:00:32,520 branding and he is the host of Chase the Vision podcast. 6 00:00:32,520 --> 00:00:36,720 In less than four years, Isaac took his personal brand from being digitally non-existent to 7 00:00:36,720 --> 00:00:39,120 a branding and consulting course to be reckoned with. 8 00:00:39,120 --> 00:00:40,680 Isaac, welcome to the show. 9 00:00:40,680 --> 00:00:43,360 Can you tell us a little bit about who you are and what you do? 10 00:00:43,360 --> 00:00:47,640 Yeah, Ashley, I mean, number one, thank you so much for inviting me on. 11 00:00:47,640 --> 00:00:49,840 You know, what I got going on right now, what do I do? 12 00:00:49,840 --> 00:00:51,040 I'm a public relations professional. 13 00:00:51,040 --> 00:00:53,720 I run a public relations firm, Mashman Ventures. 14 00:00:53,720 --> 00:00:56,300 I launched that in 2020. 15 00:00:56,300 --> 00:01:01,840 But whereas normal public relations firms focus on corporations bridging the gap between 16 00:01:01,840 --> 00:01:07,160 the consumer and the corporation, I specialize and emphasize personal branding, working with 17 00:01:07,160 --> 00:01:11,760 people who are building out their personal brands, becoming a person of credibility. 18 00:01:11,760 --> 00:01:15,120 And so it's been really, really great over the past couple of years doing that. 19 00:01:15,120 --> 00:01:19,640 Also have a podcast recently published a book and really just a lot of different things 20 00:01:19,640 --> 00:01:20,640 in motion. 21 00:01:20,640 --> 00:01:21,640 That's a lot. 22 00:01:21,640 --> 00:01:22,640 Okay. 23 00:01:22,640 --> 00:01:24,800 So let's kind of unpack all of that. 24 00:01:24,800 --> 00:01:29,520 And if I read correctly, didn't you start doing like public relations and branding and 25 00:01:29,520 --> 00:01:31,600 things like that for musicians? 26 00:01:31,600 --> 00:01:32,600 Yes. 27 00:01:32,600 --> 00:01:33,600 Wow. 28 00:01:33,600 --> 00:01:34,600 You did your research. 29 00:01:34,600 --> 00:01:36,360 Nobody has actually mentioned that before. 30 00:01:36,360 --> 00:01:37,920 And a question. 31 00:01:37,920 --> 00:01:39,840 But I did start doing it for musicians. 32 00:01:39,840 --> 00:01:42,060 I managed an artist for about six months. 33 00:01:42,060 --> 00:01:44,520 And then I decided and this was right in the middle of the pandemic. 34 00:01:44,520 --> 00:01:49,400 And honestly, I think if the pandemic didn't happen, I might have continued to pursue it 35 00:01:49,400 --> 00:01:52,800 because we actually had to cancel two concerts because of it. 36 00:01:52,800 --> 00:01:56,600 And then from there, that sent the artist kind of into this depressive state because 37 00:01:56,600 --> 00:01:58,220 he's working so hard. 38 00:01:58,220 --> 00:01:59,560 He's trying to sell out these venues. 39 00:01:59,560 --> 00:02:01,220 I was going to fly out. 40 00:02:01,220 --> 00:02:03,360 And we later on parted ways. 41 00:02:03,360 --> 00:02:07,920 And then that kind of triggered me getting involved with the average individual or the 42 00:02:07,920 --> 00:02:12,440 entrepreneur or the business owner and really branching out into other fields, other niches, 43 00:02:12,440 --> 00:02:13,800 other industries. 44 00:02:13,800 --> 00:02:19,200 And so, yeah, I mean, music has always been a massive part of my life from an early age. 45 00:02:19,200 --> 00:02:23,240 I always looked to music kind of as my therapy, as a way for me to escape. 46 00:02:23,240 --> 00:02:25,680 And then it only made sense for me to get involved with music. 47 00:02:25,680 --> 00:02:30,280 But after realizing how shady the industry is, that there was no real effective way for 48 00:02:30,280 --> 00:02:35,040 a record label to win and an artist to win without being 100% independent, I was like, 49 00:02:35,040 --> 00:02:36,040 you know what? 50 00:02:36,040 --> 00:02:37,040 This isn't for me. 51 00:02:37,040 --> 00:02:40,280 And then later on, launch Mashment Ventures. 52 00:02:40,280 --> 00:02:41,280 That's fascinating. 53 00:02:41,280 --> 00:02:47,920 So, you wanted to do musicians, then you kind of got, you know, basically turned off by 54 00:02:47,920 --> 00:02:49,640 the industry, it sounds like. 55 00:02:49,640 --> 00:02:51,880 Yeah, well, that was an aspect of it. 56 00:02:51,880 --> 00:02:56,800 You know, in my early years in business, I was trying every single thing that I could 57 00:02:56,800 --> 00:02:57,800 possibly try. 58 00:02:57,800 --> 00:03:01,720 Like, I would do drop shipping, I did network marketing, three different companies, four 59 00:03:01,720 --> 00:03:02,720 different times. 60 00:03:02,720 --> 00:03:07,000 You know, I wanted to go ahead and run a media agency and not a public relations firm, but 61 00:03:07,000 --> 00:03:11,360 like a solo media agency doing social media management, managed an artist, wanted a new 62 00:03:11,360 --> 00:03:12,360 record label. 63 00:03:12,360 --> 00:03:17,520 But, you know, every single time I did one of these aspects and one of these new ventures, 64 00:03:17,520 --> 00:03:22,840 I learned about it, I learned how it works, and I also was able to gauge how long it would 65 00:03:22,840 --> 00:03:24,720 take me to actually see revenue. 66 00:03:24,720 --> 00:03:29,400 Because you can decide what your price is, what you're charging, but at the end of the 67 00:03:29,400 --> 00:03:33,680 day, too, you have to take into consideration competitors, you have to take into consideration 68 00:03:33,680 --> 00:03:37,200 how long other people have taken to get to the place where they're at. 69 00:03:37,200 --> 00:03:41,560 And for a record label, for example, it would take me probably five to 10 years to really 70 00:03:41,560 --> 00:03:46,120 start making, you know, any decent revenue from the company, as well as having enough 71 00:03:46,120 --> 00:03:47,880 to give to the artist that I was managing. 72 00:03:47,880 --> 00:03:51,840 And it's very reliant on one or two people. 73 00:03:51,840 --> 00:03:55,400 And so it just didn't have that scalability that I really desired. 74 00:03:55,400 --> 00:04:00,240 Now, you say you've done a lot in the last couple of years, but didn't you? 75 00:04:00,240 --> 00:04:01,720 Aren't you pretty young? 76 00:04:01,720 --> 00:04:03,800 Yeah, well, I am 21. 77 00:04:03,800 --> 00:04:07,880 I normally don't start off with the age because unfortunately, you know, you say you're aged 78 00:04:07,880 --> 00:04:12,080 to somebody, they're going to automatically discredit you as somebody who's ignorant or 79 00:04:12,080 --> 00:04:15,600 you don't have experience or you don't know what you're talking about, which isn't the 80 00:04:15,600 --> 00:04:16,600 case with me. 81 00:04:16,600 --> 00:04:18,880 But I am young, but I got started in business in 2017. 82 00:04:18,880 --> 00:04:21,240 Tell me a little bit about that. 83 00:04:21,240 --> 00:04:23,120 So you started basically in high school. 84 00:04:23,120 --> 00:04:24,120 Yeah. 85 00:04:24,120 --> 00:04:27,640 Well, you know, funny enough that we're doing a show for podcasts, right? 86 00:04:27,640 --> 00:04:29,120 Like RSS, like that's awesome. 87 00:04:29,120 --> 00:04:33,000 One of my first ever ventures was having a podcast. 88 00:04:33,000 --> 00:04:36,320 And I was this kid, I was going through some issues at home. 89 00:04:36,320 --> 00:04:37,320 You know, I don't come from money. 90 00:04:37,320 --> 00:04:39,000 I came from a single parent household. 91 00:04:39,000 --> 00:04:44,120 I watched my mom work really obnoxious shifts at Taco Bell and, you know, she would come 92 00:04:44,120 --> 00:04:45,120 home at night. 93 00:04:45,120 --> 00:04:48,080 And it was great getting free Taco Bell at the end of the day, but it's like I can barely 94 00:04:48,080 --> 00:04:49,080 see her. 95 00:04:49,080 --> 00:04:52,960 And so I was raised by my grandmother a lot in my early years. 96 00:04:52,960 --> 00:04:57,720 And you know, she later on got remarried and, you know, whatever you bring in another adult, 97 00:04:57,720 --> 00:05:03,920 another father figure that can oftentimes lead to animosity, chaos, hard feelings, tension, 98 00:05:03,920 --> 00:05:05,400 stress, et cetera. 99 00:05:05,400 --> 00:05:07,600 And that's exactly what happened with me. 100 00:05:07,600 --> 00:05:12,280 And amidst those troubled times, I fell in love with the idea of entrepreneurship, like 101 00:05:12,280 --> 00:05:16,240 finding a business because up until that point, I was a great student, straight A's. 102 00:05:16,240 --> 00:05:17,480 I had one C in my life. 103 00:05:17,480 --> 00:05:21,240 And the moment I got that report card that said C plus or C minus, it was like end of 104 00:05:21,240 --> 00:05:22,240 the world. 105 00:05:22,240 --> 00:05:23,240 I had to go to school to get a tutor. 106 00:05:23,240 --> 00:05:25,240 Like I had to stay after. 107 00:05:25,240 --> 00:05:27,120 And I never got a C in my life again. 108 00:05:27,120 --> 00:05:32,320 But at the end of the day, my mom said, go to school to get good grades, to get a scholarship. 109 00:05:32,320 --> 00:05:34,880 And I was one SAT test away from that. 110 00:05:34,880 --> 00:05:39,040 But I saw her not using her own degree because she later on got her master's in business. 111 00:05:39,040 --> 00:05:40,920 And I'm like, you're not even using it. 112 00:05:40,920 --> 00:05:42,080 So and I love her to death. 113 00:05:42,080 --> 00:05:43,800 I'm not speaking down about her. 114 00:05:43,800 --> 00:05:50,240 But I saw that combined with these young 20, 22 year old kids making $10,000 a month, traveling, 115 00:05:50,240 --> 00:05:53,440 doing things that nobody in my life and my family had ever done before. 116 00:05:53,440 --> 00:05:57,440 And I saw that as a way to jump in and do something different, do something new. 117 00:05:57,440 --> 00:06:01,680 And so my senior year of high school, I took some of those entrepreneurial tendencies that 118 00:06:01,680 --> 00:06:02,680 I had. 119 00:06:02,680 --> 00:06:06,360 I was a kid who had the idea of running my own pin company. 120 00:06:06,360 --> 00:06:10,120 I had a lawn business, a couple of different things when I was younger. 121 00:06:10,120 --> 00:06:15,120 And it wasn't until 2017 when I finally was able to define what exactly I was and what 122 00:06:15,120 --> 00:06:16,120 exactly I did. 123 00:06:16,120 --> 00:06:19,920 Well, you know, Leah said it best, agent, nothing but a number. 124 00:06:19,920 --> 00:06:21,280 Well, yeah. 125 00:06:21,280 --> 00:06:22,280 Yeah. 126 00:06:22,280 --> 00:06:26,840 But I actually like the fact that you started in high school because it definitely speaks 127 00:06:26,840 --> 00:06:29,880 to the way that things are now. 128 00:06:29,880 --> 00:06:33,960 That it's not just about you go to school and then you go to school again and then you 129 00:06:33,960 --> 00:06:37,840 get a job and you stay there for, you know, until you get the gold watch. 130 00:06:37,840 --> 00:06:40,200 It's very much a gig economy. 131 00:06:40,200 --> 00:06:43,880 It's very much a the entrepreneurs are the ones that are basically paving the way right 132 00:06:43,880 --> 00:06:44,880 now. 133 00:06:44,880 --> 00:06:48,800 And so I think it's perfect that that you started that way. 134 00:06:48,800 --> 00:06:52,920 So now you mentioned that you one of your first ventures was actually podcasting and 135 00:06:52,920 --> 00:06:54,480 you podcast now. 136 00:06:54,480 --> 00:07:00,020 So why did you start your podcast and how do you promote it? 137 00:07:00,020 --> 00:07:04,600 You know, my first ever podcast was called the Isaac Mashman show and I scrubbed the 138 00:07:04,600 --> 00:07:06,000 internet clean of it. 139 00:07:06,000 --> 00:07:07,800 You can only find one episode of it right now. 140 00:07:07,800 --> 00:07:11,120 And that was when I re-released it with my current podcast, Chase the Vision with Isaac 141 00:07:11,120 --> 00:07:12,280 Mashman. 142 00:07:12,280 --> 00:07:13,280 But I launched it. 143 00:07:13,280 --> 00:07:15,640 I don't even know quite why, why I launched it. 144 00:07:15,640 --> 00:07:19,400 That was during the period where I was spotting these other entrepreneurs who had strong personal 145 00:07:19,400 --> 00:07:22,400 brands and starting to reverse engineer what they did. 146 00:07:22,400 --> 00:07:26,060 You know, some of the people that I've started following, they got on Twitter first. 147 00:07:26,060 --> 00:07:27,240 So I started a Twitter account. 148 00:07:27,240 --> 00:07:28,440 I started building Twitter. 149 00:07:28,440 --> 00:07:29,440 I saw that they had a podcast. 150 00:07:29,440 --> 00:07:30,520 I'm like, well, they did it. 151 00:07:30,520 --> 00:07:31,520 So why can't I do it? 152 00:07:31,520 --> 00:07:33,080 And now the production sucks. 153 00:07:33,080 --> 00:07:39,280 It was a very rocky beginning, but I would be in computer class editing my audios on 154 00:07:39,280 --> 00:07:40,560 a free Audacity download. 155 00:07:40,560 --> 00:07:43,080 And to this day, I still use Audacity because why not? 156 00:07:43,080 --> 00:07:45,940 Or I have my head of audio edit the episodes. 157 00:07:45,940 --> 00:07:48,800 But it started out sharing it with my friends at school. 158 00:07:48,800 --> 00:07:53,760 I mean, I remember getting screenshots from my friends at the time listening to my podcast 159 00:07:53,760 --> 00:07:54,760 in the car. 160 00:07:54,760 --> 00:07:56,600 And I'm like, all right, this is kind of cool. 161 00:07:56,600 --> 00:08:00,380 And then from there, I kind of latched onto that emotional feeling of, okay, I'm doing 162 00:08:00,380 --> 00:08:02,760 something and other people are engaging with it. 163 00:08:02,760 --> 00:08:03,800 This is kind of cool. 164 00:08:03,800 --> 00:08:04,800 Is this scalable? 165 00:08:04,800 --> 00:08:08,360 And then from there, that's when I started to build up my personal brand online outside 166 00:08:08,360 --> 00:08:13,120 of just my free group and started to connect on LinkedIn with more people and Twitter and 167 00:08:13,120 --> 00:08:16,200 build out my audience and continue that content creation. 168 00:08:16,200 --> 00:08:21,080 So the podcast that you have now, did that start before or after you began the branding 169 00:08:21,080 --> 00:08:22,280 company? 170 00:08:22,280 --> 00:08:29,360 So Chase the Vision with Eyes of Mashman actually was launched in 2019, an entire year almost 171 00:08:29,360 --> 00:08:33,080 before I launched Mashman Ventures and I've incorporated that. 172 00:08:33,080 --> 00:08:37,600 Now Mashman Ventures is a public relations firm, but it had a couple different iterations, 173 00:08:37,600 --> 00:08:38,600 actually. 174 00:08:38,600 --> 00:08:43,480 Prior to getting incorporated, it went from being Mashman Media and then I was like Mashman 175 00:08:43,480 --> 00:08:47,040 Coaching and I was like Mash for Ventures because I wanted to do something. 176 00:08:47,040 --> 00:08:51,320 I was going through this evolutionary process of I want to do something that is scalable 177 00:08:51,320 --> 00:08:58,160 and also something that has not been done before or isn't easily duplicatable because 178 00:08:58,160 --> 00:09:01,760 I see a lot of these other entrepreneurs that focus on a couple of different services, a 179 00:09:01,760 --> 00:09:05,440 couple of different business models and I'm like, I don't want to put myself in a box. 180 00:09:05,440 --> 00:09:08,680 I don't want to put myself in the only field of media. 181 00:09:08,680 --> 00:09:12,160 I don't want to put myself only as coach because I'm not a coach. 182 00:09:12,160 --> 00:09:16,480 And so actually if you go to my Twitter account for Mash Ventures, you'll see that it was 183 00:09:16,480 --> 00:09:22,860 launched and created in 2018, way before, two years before my company because the handle 184 00:09:22,860 --> 00:09:25,420 at the time was at Mash Venture Media. 185 00:09:25,420 --> 00:09:27,600 And so it's been a really, really fun process. 186 00:09:27,600 --> 00:09:31,840 I know it sounds a little bit all over the place, but I think that sometimes when you're 187 00:09:31,840 --> 00:09:35,840 doing something that's never been done before and you don't have that firm path, that firm 188 00:09:35,840 --> 00:09:40,960 direction, that blueprint, so to speak, or that mentorship, it is going to be chaotic 189 00:09:40,960 --> 00:09:44,400 and then from there that chaos is going to bring about something that's great. 190 00:09:44,400 --> 00:09:48,240 And I think that's what happened over the past couple of years. 191 00:09:48,240 --> 00:09:49,240 Okay. 192 00:09:49,240 --> 00:09:57,400 Well, now speaking of the podcast, I was doing a story for medium.com about how to, I believe 193 00:09:57,400 --> 00:09:59,920 it was how to find guests for your show. 194 00:09:59,920 --> 00:10:04,720 And that's actually how you and I met is I posted on Harrow that I was looking for real 195 00:10:04,720 --> 00:10:06,540 podcasters to talk to. 196 00:10:06,540 --> 00:10:11,760 And so I'm curious as to how you use Harrow to promote your own podcast. 197 00:10:11,760 --> 00:10:12,760 Yeah. 198 00:10:12,760 --> 00:10:17,000 Well, harrowhelpreporter.com is an exceptional way to get in contact with people that are 199 00:10:17,000 --> 00:10:21,320 normally out of reach or not easily accessible because they want to be private. 200 00:10:21,320 --> 00:10:25,480 I mean, as a journalist, I could only imagine what the journalists for Good Morning America 201 00:10:25,480 --> 00:10:29,040 could get hit with every single day when it comes to, hey, feature my story. 202 00:10:29,040 --> 00:10:31,400 I want to be on the show, I want to be on the show, et cetera, et cetera. 203 00:10:31,400 --> 00:10:36,720 I'm sure Michael Australian gets messages every single day from people trying to slide 204 00:10:36,720 --> 00:10:38,760 in the DMs into the show network. 205 00:10:38,760 --> 00:10:44,400 But Harrow, I found by accident, I was researching ways to get into the press for free because 206 00:10:44,400 --> 00:10:47,880 that's a big part of my personal branding strategy. 207 00:10:47,880 --> 00:10:51,840 My marketing tactic with Mash for Inventuous is, hey, I haven't spent any money on paid 208 00:10:51,840 --> 00:10:56,560 press out of pocket, and I think that's exceptional compared to a lot of the other pay to win 209 00:10:56,560 --> 00:10:58,640 strategies that happen today. 210 00:10:58,640 --> 00:11:03,080 And so when it comes to Harrow, whenever I see a story that has to do with a podcast 211 00:11:03,080 --> 00:11:08,500 or podcaster or niching or anything that is relatable to me, I'm going to put myself out 212 00:11:08,500 --> 00:11:11,060 there and include that I'm a podcast host in the pitch. 213 00:11:11,060 --> 00:11:17,040 So it doesn't matter if the query is podcast related or not, but the person reading it, 214 00:11:17,040 --> 00:11:20,920 they're likely to check out my podcast because I included the direct link. 215 00:11:20,920 --> 00:11:25,800 And I've been able to get into, I would say a dozen articles over the past year using 216 00:11:25,800 --> 00:11:26,800 Harrow. 217 00:11:26,800 --> 00:11:27,800 And it's really an underrated tool. 218 00:11:27,800 --> 00:11:29,840 It just takes time and it's commitment. 219 00:11:29,840 --> 00:11:35,480 So regarding Harrow, how is it that you use it? 220 00:11:35,480 --> 00:11:39,720 How do people tell you that they're looking for someone to talk to for their podcast or 221 00:11:39,720 --> 00:11:42,480 for their publication about whatever it is? 222 00:11:42,480 --> 00:11:44,580 Well, I mean, it's super simple. 223 00:11:44,580 --> 00:11:49,040 You can set up the notifications per day of, okay, this is the specific industry or this 224 00:11:49,040 --> 00:11:52,360 is the topic that I want to receive queries on. 225 00:11:52,360 --> 00:11:54,040 And then you get an email multiple times. 226 00:11:54,040 --> 00:11:57,600 I have it set to where I get one in the morning, one in the afternoon, one at night. 227 00:11:57,600 --> 00:12:01,760 So I mean, I get blasted with Harrow every single day of the week, but it's cool. 228 00:12:01,760 --> 00:12:03,120 It's Monday through Friday. 229 00:12:03,120 --> 00:12:08,680 And then from there I see, you know, hey, how to get on guests or how to get guests 230 00:12:08,680 --> 00:12:10,880 or how to get high level people. 231 00:12:10,880 --> 00:12:15,480 And for example, your query was, you know, what are some tips for a podcaster? 232 00:12:15,480 --> 00:12:19,920 And I was like, well, a lot of people go about finding guests for their show the wrong way 233 00:12:19,920 --> 00:12:23,140 and approach them as fans rather than as their equals. 234 00:12:23,140 --> 00:12:27,280 And then from there, you just see those queries, you respond to them with a catchy subject 235 00:12:27,280 --> 00:12:32,080 line and then in your actual pitch, that's when you get specific and you say, hey, this 236 00:12:32,080 --> 00:12:33,740 is me. 237 00:12:33,740 --> 00:12:34,880 This is my pitch. 238 00:12:34,880 --> 00:12:36,400 This is why you should listen to me. 239 00:12:36,400 --> 00:12:40,000 But you always lead with your pitch first and you don't need to send two pages. 240 00:12:40,000 --> 00:12:43,280 You need to get, you know, do, do, you're nodding your head because you know what I'm 241 00:12:43,280 --> 00:12:44,280 talking about. 242 00:12:44,280 --> 00:12:47,160 People try to sell themselves all too much, but the entire point of building out your 243 00:12:47,160 --> 00:12:51,760 personal brand is to sell yourself to where somebody could Google your name or Google 244 00:12:51,760 --> 00:12:54,160 your business or Google your podcast. 245 00:12:54,160 --> 00:12:57,360 They don't need to ask you additional questions because they can find the information about 246 00:12:57,360 --> 00:13:02,120 you because your personal brand or your company's brand are doing the speaking for you. 247 00:13:02,120 --> 00:13:06,440 Now would you say podcasting is an asset for someone who's trying to build their personal 248 00:13:06,440 --> 00:13:07,440 brands? 249 00:13:07,440 --> 00:13:08,600 One million percent. 250 00:13:08,600 --> 00:13:15,280 I think a podcast in 2021, 2022 moving forward for I would say the next decade is going to 251 00:13:15,280 --> 00:13:18,480 be a really great way to establish credibility. 252 00:13:18,480 --> 00:13:22,600 I've had opportunities come to me because of my podcast, i.e. us getting connected and 253 00:13:22,600 --> 00:13:27,840 doing this podcast interview right here, connecting with my audience, connecting with your audience, 254 00:13:27,840 --> 00:13:28,840 etc. 255 00:13:28,840 --> 00:13:32,520 I've been able to become an early beta user for different applications. 256 00:13:32,520 --> 00:13:36,840 I've been able to do audio courses for companies and create a residual stream of income because 257 00:13:36,840 --> 00:13:38,160 of my podcast. 258 00:13:38,160 --> 00:13:43,480 And so it's a way for you to connect with people who are already following you or connect 259 00:13:43,480 --> 00:13:48,720 with new people, new prospective fans and followers and actually share unique things 260 00:13:48,720 --> 00:13:53,800 about you that they want to get through a simple picture or story post or something 261 00:13:53,800 --> 00:13:54,800 like that. 262 00:13:54,800 --> 00:13:58,800 You're able to share unique stories about, you know, a life experience or something of 263 00:13:58,800 --> 00:14:01,720 the matter and to talk about things that you specialize in. 264 00:14:01,720 --> 00:14:02,720 It's really cool. 265 00:14:02,720 --> 00:14:03,720 It's a lot of fun. 266 00:14:03,720 --> 00:14:05,440 Now you mentioned money. 267 00:14:05,440 --> 00:14:09,840 I have to ask you, you said that you've actually made some income because of your podcast. 268 00:14:09,840 --> 00:14:16,160 Now, is that strictly from your brand or business or is it something that you're making money 269 00:14:16,160 --> 00:14:18,900 from sponsorships or how's that working? 270 00:14:18,900 --> 00:14:24,320 So if I'm somebody who doesn't do any sponsorships on the ad or on my show, rather, excuse me, 271 00:14:24,320 --> 00:14:28,000 actually, every single episode, I'll say, hey, I would appreciate if you shared the 272 00:14:28,000 --> 00:14:31,560 show, you left a review, you liked it, you sent it to a friend, if you got any value 273 00:14:31,560 --> 00:14:34,680 from it, I'm not running advertisements, taking up your time. 274 00:14:34,680 --> 00:14:40,600 Just because I know personally and my listener habits and behaviors are if I hear an ad, 275 00:14:40,600 --> 00:14:41,760 I'm going to skip it. 276 00:14:41,760 --> 00:14:46,600 Even if I'm out for a walk or I'm going, you know, out, I'm going to skip 15 seconds, 15 277 00:14:46,600 --> 00:14:51,240 seconds, 15 seconds, went a little bit too far back 15 seconds because I'm not one to 278 00:14:51,240 --> 00:14:52,760 sit through and listen to ads. 279 00:14:52,760 --> 00:14:56,880 I'm the kind of guy to where if I see a sponsored thing, I'm not going to click on it. 280 00:14:56,880 --> 00:14:59,800 I just avoid sponsor, I avoid ad. 281 00:14:59,800 --> 00:15:03,480 And I think the reason I'm like that is because I'm doing it from a business standpoint. 282 00:15:03,480 --> 00:15:04,800 So I'm like, I'm not I'm fine. 283 00:15:04,800 --> 00:15:06,560 I don't care. 284 00:15:06,560 --> 00:15:11,560 The revenue that I generate was from the opportunities that came my way because of my podcast where 285 00:15:11,560 --> 00:15:16,700 they reached out to me using the RSS feed email that I have for Chase Division and also 286 00:15:16,700 --> 00:15:23,660 from the people who were clients or who were previously guests, actually, excuse me. 287 00:15:23,660 --> 00:15:27,440 So for example, actually, if you and I were to start working together, that would be a 288 00:15:27,440 --> 00:15:29,280 direct reason because of my podcast. 289 00:15:29,280 --> 00:15:33,380 My podcast is the reason that we would be working together because that's how we connect 290 00:15:33,380 --> 00:15:34,380 it on a deeper level. 291 00:15:34,380 --> 00:15:38,720 I have a prospect call tomorrow with somebody who I interviewed on my podcast. 292 00:15:38,720 --> 00:15:41,720 And so and that'll be for a mid range client. 293 00:15:41,720 --> 00:15:45,200 And so it's really serving multiple purposes. 294 00:15:45,200 --> 00:15:48,160 And there isn't just one inclusive reason to have a podcast. 295 00:15:48,160 --> 00:15:53,680 It's an entire umbrella of reasons why and benefits and throws and virtually no cons, 296 00:15:53,680 --> 00:15:54,680 which is awesome. 297 00:15:54,680 --> 00:15:56,600 And, you know, not easy to come by. 298 00:15:56,600 --> 00:15:59,920 So if someone came to you right now and they said, OK, I'm starting a business. 299 00:15:59,920 --> 00:16:01,940 I want to get my brand going. 300 00:16:01,940 --> 00:16:04,160 What's the first advice you'd give them? 301 00:16:04,160 --> 00:16:08,080 So I would immediately look at what you want to do in your goals. 302 00:16:08,080 --> 00:16:11,360 And the reason I say that you need to start with your goals and this isn't some cliche 303 00:16:11,360 --> 00:16:15,160 motivational pull rod type of thing is you need to understand how big you want to play 304 00:16:15,160 --> 00:16:16,160 it. 305 00:16:16,160 --> 00:16:19,320 Do you want to play it to where you're trying to become, you know, a celebrity or maybe 306 00:16:19,320 --> 00:16:24,600 have a million followers or 10 million followers or take your business to nine figures? 307 00:16:24,600 --> 00:16:27,840 Or do you want to simply become well known on a local level? 308 00:16:27,840 --> 00:16:32,720 And that will also determine your actual strategy moving forward with social media and going 309 00:16:32,720 --> 00:16:34,260 out in public to network. 310 00:16:34,260 --> 00:16:37,560 So myself personally, I want to take it as big as I can get. 311 00:16:37,560 --> 00:16:39,120 I want to live up to my potential. 312 00:16:39,120 --> 00:16:42,920 I really want to take this to the highest degree possible. 313 00:16:42,920 --> 00:16:48,680 And so I know that my strategies aren't going to be limited to my city, to my local neighbors, 314 00:16:48,680 --> 00:16:51,040 to my neighborhood, to my business on a local level. 315 00:16:51,040 --> 00:16:52,240 And my business is remote. 316 00:16:52,240 --> 00:16:55,920 It's international, not national and not local. 317 00:16:55,920 --> 00:16:59,360 So always start with your goals and understand where you want to go with it and then understand 318 00:16:59,360 --> 00:17:00,560 what you want to be known as. 319 00:17:00,560 --> 00:17:05,520 Now your personal brand is who you are, not just for what you do. 320 00:17:05,520 --> 00:17:09,320 A lot of people only build out their personal brands for what they specialize in. 321 00:17:09,320 --> 00:17:13,080 But if they ever want to pivot in the future, what ends up happening is the people who are 322 00:17:13,080 --> 00:17:17,520 following them for the value in a specific field and you do a pivot, they're going to 323 00:17:17,520 --> 00:17:22,040 unfollow you because you're no longer providing value to them and serving their best interest. 324 00:17:22,040 --> 00:17:25,280 But if you were to build out your personal brand for who you are, connect on the fact 325 00:17:25,280 --> 00:17:29,040 that you drink your coffee black without sugar, connect on the fact that you're a huge ward 326 00:17:29,040 --> 00:17:32,760 of the ring span or connect on the fact that you love to travel and here are some of the 327 00:17:32,760 --> 00:17:35,520 places you've been and somebody else is like, I've been there too. 328 00:17:35,520 --> 00:17:39,800 I've been in that, but you know, I've been at that diner, that coffee shop, I too drink 329 00:17:39,800 --> 00:17:41,200 my coffee black. 330 00:17:41,200 --> 00:17:44,280 That connects somebody and makes them become an acquaintance. 331 00:17:44,280 --> 00:17:46,920 Even though you've never met them, they become your acquaintance and then they become your 332 00:17:46,920 --> 00:17:48,200 friend. 333 00:17:48,200 --> 00:17:51,920 And then because of your social media content, they eventually become your best friend. 334 00:17:51,920 --> 00:17:57,000 And you might not even know they exist, but because of your content, that rapport is built. 335 00:17:57,000 --> 00:18:01,360 And so that is going to be what establishes longevity in the long term. 336 00:18:01,360 --> 00:18:04,960 So always start with your goals and then start putting yourself out there. 337 00:18:04,960 --> 00:18:07,000 Those are some of the initial tips that I'll give. 338 00:18:07,000 --> 00:18:11,600 But again, like I can go into a million directions with that as well, because there's so many 339 00:18:11,600 --> 00:18:16,320 important things and steps that come into personal branding and being successful at 340 00:18:16,320 --> 00:18:17,320 it. 341 00:18:17,320 --> 00:18:21,160 So at what point after someone starts their business, should they consider starting a 342 00:18:21,160 --> 00:18:22,400 podcast? 343 00:18:22,400 --> 00:18:23,400 I would say immediately. 344 00:18:23,400 --> 00:18:25,840 That should be one of the first things you do. 345 00:18:25,840 --> 00:18:29,280 If anything, it's going to take time to build out momentum for your podcast. 346 00:18:29,280 --> 00:18:33,880 It took me a year and a half of my podcast and then me getting consistent and starting 347 00:18:33,880 --> 00:18:38,080 to get people to listen and promoting it every single time I went out, every person I talked 348 00:18:38,080 --> 00:18:39,400 to, Hey, did you know I have a podcast? 349 00:18:39,400 --> 00:18:40,400 No, I didn't. 350 00:18:40,400 --> 00:18:41,860 Well, here's the link, right? 351 00:18:41,860 --> 00:18:42,860 Something like that. 352 00:18:42,860 --> 00:18:46,880 And so I would say getting started early on is going to give you an advantage considering 353 00:18:46,880 --> 00:18:52,240 4 billion people are going to be on social media by 2025. 354 00:18:52,240 --> 00:18:55,620 That's a massive amount of noise that you're going to have to cut through. 355 00:18:55,620 --> 00:18:57,860 So why not take the advantage today and get started? 356 00:18:57,860 --> 00:19:01,040 Because otherwise what will happen, Ashley, you know, this is you're going to say, I'll 357 00:19:01,040 --> 00:19:06,320 start the podcast when I'll start it when my business is at X point or when I'm at this 358 00:19:06,320 --> 00:19:10,280 point and then you'll get there and you'll be like, yeah, I got all these other things 359 00:19:10,280 --> 00:19:14,720 going because you're naturally willing to get more things on your plates and then you're 360 00:19:14,720 --> 00:19:15,840 not going to do it. 361 00:19:15,840 --> 00:19:19,960 And so I would say start now, cut through the excuses and you know, just put it's going 362 00:19:19,960 --> 00:19:22,400 to suck initially, like, and that's hot, right? 363 00:19:22,400 --> 00:19:24,400 Like it's, it's going to suck. 364 00:19:24,400 --> 00:19:27,120 And that's the beautiful thing because that allows for growth. 365 00:19:27,120 --> 00:19:30,620 That allows you to understand the, you know, areas of improvement. 366 00:19:30,620 --> 00:19:34,720 And then from there, you know, you can eventually get bigger guests, more numbers, more listeners, 367 00:19:34,720 --> 00:19:35,720 more balance. 368 00:19:35,720 --> 00:19:39,680 Well, and the best part about starting the podcast is that you will create a bunch of 369 00:19:39,680 --> 00:19:44,840 content that you can then repurpose for blog posts and YouTube videos and everything. 370 00:19:44,840 --> 00:19:45,840 Yes. 371 00:19:45,840 --> 00:19:50,320 Well, now you mentioned a lot of things about branding and I'm curious, is a lot of it covered 372 00:19:50,320 --> 00:19:51,320 in your new book. 373 00:19:51,320 --> 00:19:52,560 Want to tell us a little bit about that? 374 00:19:52,560 --> 00:19:53,560 Yes. 375 00:19:53,560 --> 00:19:55,160 Well, hey, I'm honored that you brought that up, actually. 376 00:19:55,160 --> 00:19:59,280 And I'm not sure if this is going to be on video, but I have a copy right here to my 377 00:19:59,280 --> 00:20:02,320 rights about personal branding, a manifesto on fame and influence. 378 00:20:02,320 --> 00:20:07,200 Now, what I'm holding is an author's copy, not for resale, but I launched this book on 379 00:20:07,200 --> 00:20:08,200 November 1st, 2021. 380 00:20:08,200 --> 00:20:13,280 And the premise of this book is to focus on the what and the why. 381 00:20:13,280 --> 00:20:14,280 Right. 382 00:20:14,280 --> 00:20:15,680 So why is personal branding? 383 00:20:15,680 --> 00:20:16,680 Why is it important? 384 00:20:16,680 --> 00:20:18,300 Why, why you should be building it? 385 00:20:18,300 --> 00:20:20,080 And it's not so much emphasizing the hat. 386 00:20:20,080 --> 00:20:21,600 Now, I do touch on branding. 387 00:20:21,600 --> 00:20:25,560 I do touch on marketing strategies, but I really want people to understand why they need to 388 00:20:25,560 --> 00:20:28,120 be building on their personal brand, what their personal brand is. 389 00:20:28,120 --> 00:20:30,260 They are a lot of misconceptions. 390 00:20:30,260 --> 00:20:34,000 People oftentimes think that a company brand is the equivalent to your personal brand. 391 00:20:34,000 --> 00:20:36,440 They're two entirely separate entities. 392 00:20:36,440 --> 00:20:38,920 They think that you're starting a personal brand. 393 00:20:38,920 --> 00:20:40,640 No, you've had your personal brand. 394 00:20:40,640 --> 00:20:45,600 So I break down some of those things in an untypical way, and from there, people can 395 00:20:45,600 --> 00:20:49,160 start to understand why it's important and then some of the next steps that they should 396 00:20:49,160 --> 00:20:50,160 take. 397 00:20:50,160 --> 00:20:51,760 So where can people find you online? 398 00:20:51,760 --> 00:20:52,760 Yeah. 399 00:20:52,760 --> 00:20:53,760 Well, thank you again, Ashley. 400 00:20:53,760 --> 00:20:56,680 And you can find me literally everywhere at Isaac Mashman. 401 00:20:56,680 --> 00:21:00,600 If you like podcasts, Chase the Vision with Isaac Mashman, and you can grab a copy of 402 00:21:00,600 --> 00:21:05,000 my book, Personal Branding, a Manifesto on Fame and Influence on Amazon, Vivo Books, 403 00:21:05,000 --> 00:21:08,760 and my other website at IsaacMashman.com forward slash book. 404 00:21:08,760 --> 00:21:11,280 Well, thank you so much for being here today. 405 00:21:11,280 --> 00:21:17,200 And is there anything that I didn't ask you that you wish I had? 406 00:21:17,200 --> 00:21:19,280 That's an interesting question that I've never been asked before. 407 00:21:19,280 --> 00:21:20,840 Again, you're coming with the heat today, Ashley. 408 00:21:20,840 --> 00:21:21,840 I love it. 409 00:21:21,840 --> 00:21:24,160 Whenever we have a conversation, it's always going to be good. 410 00:21:24,160 --> 00:21:26,400 They're blessed to have them here. 411 00:21:26,400 --> 00:21:29,880 I really can't think of anything, but if I could close with something, I would say at 412 00:21:29,880 --> 00:21:33,160 the center of all achievement is personal growth. 413 00:21:33,160 --> 00:21:37,400 And the reason that's important is because of my age, I am relatively young, but I've 414 00:21:37,400 --> 00:21:41,360 been able to shave off decades of my life in a positive way, right? 415 00:21:41,360 --> 00:21:45,760 Not shave off in a sense of I have less than, but I have more experience, more knowledge 416 00:21:45,760 --> 00:21:50,360 and more, I guess you could say livelihood, like I have more potential because of personal 417 00:21:50,360 --> 00:21:54,120 development and because of learning from other people who have already made the mistakes 418 00:21:54,120 --> 00:21:55,880 that I would have otherwise had to make myself. 419 00:21:55,880 --> 00:21:59,280 Well, I think that over the next decade or so, we're definitely going to see big things 420 00:21:59,280 --> 00:22:01,680 for you and I can't wait to see what happens next. 421 00:22:01,680 --> 00:22:19,200 Well, thank you, Ashley.