1 00:00:00,000 --> 00:00:04,400 There's so many benefits to being a podcaster. 2 00:00:04,400 --> 00:00:08,480 And as long as you got some great advice kind of going into it, 3 00:00:08,480 --> 00:00:11,040 because you don't want to make too many mistakes on this thing, 4 00:00:11,040 --> 00:00:13,680 you certainly don't want to take forever. 5 00:00:13,680 --> 00:00:16,800 That's why I'm a big fan of really working with a guide 6 00:00:16,800 --> 00:00:19,120 or someone that can get you launched pretty quickly. 7 00:00:20,480 --> 00:00:21,200 Here's what I see. 8 00:00:21,200 --> 00:00:23,200 When people just try to DIY it themselves, 9 00:00:23,200 --> 00:00:25,760 they spend forever in action. 10 00:00:25,760 --> 00:00:27,600 Worried, it's not going to sound right. 11 00:00:27,600 --> 00:00:30,160 Worried about this, worried about the technology. 12 00:00:30,160 --> 00:00:30,560 Right. 13 00:00:30,560 --> 00:00:32,720 Someone has done it a bunch. 14 00:00:33,440 --> 00:00:34,880 They're going to be, oh, no, it's super easy. 15 00:00:34,880 --> 00:00:35,680 Here, let me show you. 16 00:00:35,680 --> 00:00:37,200 And you're going to learn from their mistakes. 17 00:00:37,200 --> 00:00:37,920 I like that. 18 00:00:37,920 --> 00:00:38,720 All right. 19 00:00:38,720 --> 00:00:41,680 Just to get, just so I can get you in the world quicker. 20 00:00:41,680 --> 00:00:44,400 And I hear this, and Ashley, I know you've heard this too. 21 00:00:45,600 --> 00:00:47,120 Anytime you ask a podcaster, 22 00:00:47,120 --> 00:00:49,600 what's the number one advice you would give to a new podcaster? 23 00:00:49,600 --> 00:00:52,160 It's almost always get started. 24 00:00:52,160 --> 00:00:52,660 Right. 25 00:00:52,660 --> 00:00:58,340 It's not, oh, save up your money and get a really good mic first. 26 00:00:58,340 --> 00:01:01,060 No, that's not usually the advice. 27 00:01:01,060 --> 00:01:03,300 It's always just get started. 28 00:01:03,300 --> 00:01:03,800 Right. 29 00:01:04,340 --> 00:01:10,340 So in the, like, let's say that you want to become known 30 00:01:10,980 --> 00:01:17,540 for being an expert in, let's say, French pastry, for example. 31 00:01:17,540 --> 00:01:23,060 Now, that would be a little bit more of a visual type level of expertise. 32 00:01:23,060 --> 00:01:27,140 So I would say, listen, it's cool if you want to do a podcast. 33 00:01:27,140 --> 00:01:27,620 Right. 34 00:01:27,620 --> 00:01:33,540 But I would probably create your original content for YouTube 35 00:01:33,540 --> 00:01:38,820 and then repurpose and repackage that very simply for a podcast, 36 00:01:38,820 --> 00:01:40,420 which you can do. 37 00:01:40,420 --> 00:01:40,900 Right. 38 00:01:40,900 --> 00:01:44,660 So now what I would, here's one piece of advice. 39 00:01:44,660 --> 00:01:45,140 Right. 40 00:01:45,140 --> 00:01:48,020 Is that if you're going to produce content for YouTube, 41 00:01:48,020 --> 00:01:49,620 produce content for YouTube. 42 00:01:49,620 --> 00:01:51,780 If you're going to produce content for podcasts, 43 00:01:51,780 --> 00:01:53,860 produce content for podcasts. 44 00:01:53,860 --> 00:01:58,180 So that means you're going to need to be aware of your language. 45 00:01:58,180 --> 00:01:58,660 Right. 46 00:01:58,660 --> 00:02:02,180 So put all the YouTube, hey, YouTube, blah, blah, blah, blah, blah. 47 00:02:02,180 --> 00:02:05,620 And then you have a certain point that you edit. 48 00:02:05,620 --> 00:02:08,180 So you can recut that intro for your podcast. 49 00:02:08,180 --> 00:02:11,700 Outro, same thing, because you've got to have all that YouTube stuff in there. 50 00:02:11,700 --> 00:02:13,620 But you don't necessarily want that in your podcast 51 00:02:13,620 --> 00:02:16,500 because you don't want people to feel like it's repurposed for them. 52 00:02:16,500 --> 00:02:22,740 But again, all of that said, right, I'm a huge fan of creating something one time. 53 00:02:22,740 --> 00:02:26,100 Like I love, Ashley, that we're recording this right now. 54 00:02:26,100 --> 00:02:27,460 We're recording it in video. 55 00:02:28,100 --> 00:02:32,420 That gives you and I the opportunity to get video clips. 56 00:02:32,420 --> 00:02:32,820 Right. 57 00:02:32,820 --> 00:02:38,100 And so we can repurpose this dozens of different ways and get it everywhere. 58 00:02:38,100 --> 00:02:49,540 And so when you keep working on platform, platform is like it's the greased track. 59 00:02:49,540 --> 00:02:50,020 Right. 60 00:02:51,220 --> 00:02:56,740 It just makes your rise to greatness just so much easier. 61 00:02:56,740 --> 00:03:02,340 Just grab a platform and start giving, start serving, stay in your zone of expertise. 62 00:03:02,340 --> 00:03:04,660 You know, hammer that everywhere you go. 63 00:03:04,660 --> 00:03:09,380 It's like you're the evangelist that's like advocating for a certain idea. 64 00:03:09,380 --> 00:03:09,620 Right. 65 00:03:10,580 --> 00:03:12,740 And so, but use that. 66 00:03:12,740 --> 00:03:16,580 And so as you become the content creator yourself, 67 00:03:16,580 --> 00:03:23,300 that will absolutely make it easier for you to get booked on other stuff. 68 00:03:23,300 --> 00:03:23,780 Right. 69 00:03:23,780 --> 00:03:27,940 So when you have a platform and you say, yeah, listen, you know, 70 00:03:27,940 --> 00:03:32,580 I've been doing a show about blah, blah, blah, you know, for six months, you know. 71 00:03:32,580 --> 00:03:37,380 And so it makes it easier for the media who are going to check you out before they book you 72 00:03:37,380 --> 00:03:38,180 to look at your stuff. 73 00:03:38,180 --> 00:03:44,980 They're like, Ashley Grant is TV ready or she's radio ready or she's, you know, 74 00:03:44,980 --> 00:04:03,380 clearly an expert because you've owned that mantle of expertness.