So here's the thing, right? And I can tell you this in hindsight, having been on and I've been on some big shows. But and I've had some big media placements, I can tell you that the typical podcast guest experience from a boy, they're going to promote me to the narrow audience, I'm going to make all this money. Right? It's is pretty underwhelming.
Authority, the authority you gain from your media placements, whether that's being a podcast guest or whatever it is, is generally less valuable than the so you get more value from the authority of being in that podcast than you do from the visibility of being on that podcast.
So in other words, you're going to get way more value from your own audience, seeing you in the interview chair than this podcasters new audience, this new audience that's hearing you for the first time.
Actually, I recognize that there are people listening to our conversation right now. They're hearing me for the first time. They're like, okay, cool. I don't really know Josh that well. I'll keep listening, you know, and see, you know, the jury's kind of out for now. I mean, he seems kind of excited about what he's talking about.
But I don't know. So they're not going to buy my stuff. Honestly, you're not we're at the beginning of the relationship. The best you can hope for is you can get people to follow you somewhere and kind of start paying attention to what you're doing. So let's have realistic expectation.
But that said, when you appear as a guest, how you use that when you appear on TV, for example, it's what you do with that that matters. Can you repurpose that, you know, a dozen, two dozen, three dozen different ways to your own audience? It's a great win win.
You know, TV stations thrilled that you're promoting the segment promoting their, you know, it's it's it's it's totally symbiotic at that at that point, right. But again, in terms of people taking action, it's going to come from your own audience.
And so I share that to say, do as much media and podcast guessing as you possibly can, because it's the greatest opportunity out there for getting your own audience to take action and to introduce new people to you.
Absolutely. And, you know, the other good thing about it is that the more podcasts that you're on, the more that you're boosting up your search engine results, you're boosting up, like you said, your authority, you're showing people, I know what I'm saying, I know what I'm doing.
And I'm giving more people the opportunity to see that that is true. And that's one of the reasons that I wanted to have you on is because I have been watching you and what you've been doing.
And I think it's amazing how many podcasts you've been on. And, you know, you said that anybody listening to this might not buy from you, but they should because everything everything that you do, it just makes sense.
Like you break it down in a way that makes sense.