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Any podcaster worth their grain and salt is going to check you out a little bit before they book you.

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No, not everybody does. Some, you know, some are kind of more of an open.

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It's like open mic night, you know, to be a guest on their show. That's fine.

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But most podcasters, they're going to check you out. So knowing that, right, what do you want them to see?

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So in marketing today, in sales today, I can tell you this, having studied and led on consumer behavior

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since 2007 is that consumers today are pretty darn skeptical. Consumers are empowered and everybody's a consumer.

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That includes podcast hosts, right, or other media. They're going to do a quick Google search on you.

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They're going to check out your LinkedIn. They're going to check out your website and see if you have a media page, right?

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If you don't have these things, I'm not saying it's going to, you know, prevent you from anything, but why not?

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Right. Because they're going to look for it. So what I like to do is I like to head them off at the pass and say,

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oh, hey, you're looking for Josh Elige. Let me show you what I would like to show you.

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So I'm going to lead with my authority. So authority is one of the key three things that you need today

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to truly succeed in business is what is your perceived authority online and everywhere that you know, people might,

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your name might come up, control that narrative, control that message.

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So podcast being a guest on podcast is a great way to fill up Google with lots of great stuff about you.

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Right. And then what you want to do is you make sure you make it ridiculously easy for Google to find all those podcasts.

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You want to make it ridiculously easy for future podcasters to find out where you've appeared on.

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So when you go to up my influence dot com and you hover over about you're going to see one tab that says 200 plus or 300 plus podcasts

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that I've appeared on. I indexed all of them. Right.

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And I also have a separate media page that shows all my traditional media placements, everything.

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I want to make it brain dead easy for people.

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So to someone who's listening to us and you want to just go copy what I do, go for it.

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Go go see what I do because I can tell you it works.

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And then to answer your question, Ashley, in the beginning, yes, you're going to have to push really, really hard both as a guest and as a host.

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You've got to just you've got to just wear the shoeless curtain.

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You've got to do the manual work. I hate to tell you.

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Gurus want to sell you their stuff will tell you that there's no work involved and they're the ones making a lot of money there.

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It's just going to take a little bit of effort.

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But that said, if you'll do the work for about three, four, five, six months, you will start to develop a lot of organic activity,

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a lot of inbound activity where you just don't have to work that hard.

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So you put in the work, you put in the work now and then get the results later.

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I like that because I mean, even if you wanted to do like if you did want to get on the Today show, if for some reason,

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for some miraculous chance you were booked, you wouldn't be ready and you could totally bomb and ruin it.

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And so I like what you said about the idea of practicing and getting good at it, honing in your craft, honing in your message,

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honing in who it is you're talking to so that when you do finally get the Today show answering your call,

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you know what to say and what to do and you don't look like a bumbling idiot.