Any podcaster worth their grain and salt is going to check you out a little bit before they book you.
No, not everybody does. Some, you know, some are kind of more of an open.
It's like open mic night, you know, to be a guest on their show. That's fine.
But most podcasters, they're going to check you out. So knowing that, right, what do you want them to see?
So in marketing today, in sales today, I can tell you this, having studied and led on consumer behavior
since 2007 is that consumers today are pretty darn skeptical. Consumers are empowered and everybody's a consumer.
That includes podcast hosts, right, or other media. They're going to do a quick Google search on you.
They're going to check out your LinkedIn. They're going to check out your website and see if you have a media page, right?
If you don't have these things, I'm not saying it's going to, you know, prevent you from anything, but why not?
Right. Because they're going to look for it. So what I like to do is I like to head them off at the pass and say,
oh, hey, you're looking for Josh Elige. Let me show you what I would like to show you.
So I'm going to lead with my authority. So authority is one of the key three things that you need today
to truly succeed in business is what is your perceived authority online and everywhere that you know, people might,
your name might come up, control that narrative, control that message.
So podcast being a guest on podcast is a great way to fill up Google with lots of great stuff about you.
Right. And then what you want to do is you make sure you make it ridiculously easy for Google to find all those podcasts.
You want to make it ridiculously easy for future podcasters to find out where you've appeared on.
So when you go to up my influence dot com and you hover over about you're going to see one tab that says 200 plus or 300 plus podcasts
that I've appeared on. I indexed all of them. Right.
And I also have a separate media page that shows all my traditional media placements, everything.
I want to make it brain dead easy for people.
So to someone who's listening to us and you want to just go copy what I do, go for it.
Go go see what I do because I can tell you it works.
And then to answer your question, Ashley, in the beginning, yes, you're going to have to push really, really hard both as a guest and as a host.
You've got to just you've got to just wear the shoeless curtain.
You've got to do the manual work. I hate to tell you.
Gurus want to sell you their stuff will tell you that there's no work involved and they're the ones making a lot of money there.
It's just going to take a little bit of effort.
But that said, if you'll do the work for about three, four, five, six months, you will start to develop a lot of organic activity,
a lot of inbound activity where you just don't have to work that hard.
So you put in the work, you put in the work now and then get the results later.
I like that because I mean, even if you wanted to do like if you did want to get on the Today show, if for some reason,
for some miraculous chance you were booked, you wouldn't be ready and you could totally bomb and ruin it.
And so I like what you said about the idea of practicing and getting good at it, honing in your craft, honing in your message,
honing in who it is you're talking to so that when you do finally get the Today show answering your call,
you know what to say and what to do and you don't look like a bumbling idiot.