1 00:00:00,000 --> 00:00:03,640 They say that podcast guesting is the new guest blogging. 2 00:00:03,960 --> 00:00:08,640 And so I'm kind of curious, how is it that you choose which podcasts you're on? 3 00:00:08,880 --> 00:00:10,880 Um, how do you even pitch people? 4 00:00:10,880 --> 00:00:12,800 Tell me all the spill all the tea. 5 00:00:13,640 --> 00:00:14,240 Yes. 6 00:00:14,400 --> 00:00:15,680 In the beginning, right. 7 00:00:15,680 --> 00:00:21,200 It's there's a lot of outreach that you, that you have to do to get the momentum going. 8 00:00:21,440 --> 00:00:24,720 Here's what I want to let people know in terms of like, you know, if they're kind of 9 00:00:24,720 --> 00:00:29,320 thinking about their long-term business model, it gets easier. 10 00:00:29,320 --> 00:00:35,680 Um, it, it, in fact, it gets so ridiculously easy, um, that, uh, we'll, we'll talk about 11 00:00:35,680 --> 00:00:36,840 this from two different directions, right? 12 00:00:36,840 --> 00:00:40,240 Cause you talked about being a guest and then being a host, right? 13 00:00:40,360 --> 00:00:44,600 So, um, as a guest, we'll talk about that because that's pretty quick. 14 00:00:44,640 --> 00:00:47,560 Um, is that, um, in the beginning, yes. 15 00:00:47,560 --> 00:00:54,560 What you, my recommendation is that you aim for small shows, people that are at 16 00:00:54,560 --> 00:00:57,160 your level of authority or smaller. 17 00:00:57,360 --> 00:00:57,600 Okay. 18 00:00:57,600 --> 00:01:03,720 And there's so many reasons why I think that that's just good business practice. 19 00:01:03,840 --> 00:01:06,520 Number one is the bigger shows they get hit. 20 00:01:06,520 --> 00:01:07,440 They get hit up a lot. 21 00:01:07,520 --> 00:01:13,960 I, I get about 15 inquiries every single week, um, for the thoughtful entrepreneur. 22 00:01:14,200 --> 00:01:17,600 Um, and I have a pretty tight requirement in order to be a guest. 23 00:01:17,880 --> 00:01:23,960 Um, but that said, um, when you aim for smaller shows, number one is 24 00:01:23,960 --> 00:01:25,160 you're going to get practice. 25 00:01:25,160 --> 00:01:29,120 I know you know this, Ashley, every podcaster will tell you this. 26 00:01:29,600 --> 00:01:38,640 Your first 10, 20, 30 shows, they're going to be, they're going to be good, not great. 27 00:01:39,680 --> 00:01:43,800 Uh, and you will get so much better as you go. 28 00:01:43,800 --> 00:01:47,600 So what I don't want you to do is I don't want you to pitch a big bigger show. 29 00:01:48,240 --> 00:01:50,440 And let's say you do get placed, right? 30 00:01:50,480 --> 00:01:53,560 Um, number one is just like in media, right? 31 00:01:53,560 --> 00:01:56,200 Because my background is in media consulting and training in PR. 32 00:01:56,480 --> 00:01:59,560 And so people would come and say, Hey, can you get me on the today show? 33 00:01:59,560 --> 00:02:03,080 And the answer is like, yeah, it's going to take us a year or two, but if you're 34 00:02:03,080 --> 00:02:05,600 really committed to it, we can aim for that. 35 00:02:05,880 --> 00:02:08,680 Uh, and so they're saying, wait a minute, a year or two. 36 00:02:08,720 --> 00:02:10,600 No, I want them to book me next week. 37 00:02:10,720 --> 00:02:13,680 I'm like, yeah, well, tell me about all the media that you've done already. 38 00:02:13,680 --> 00:02:16,640 And they're like, no, and I'm like, well, there you go. 39 00:02:16,640 --> 00:02:21,600 So, uh, you have to honor the path, right? 40 00:02:21,600 --> 00:02:25,320 So you either have to earn, you have to earn your stripes somewhere, right? 41 00:02:25,320 --> 00:02:29,520 So if you want to be a guest on podcast, be prepared to share, um, when you're, 42 00:02:29,560 --> 00:02:33,720 uh, presenting yourself as a guest to be a guest on a podcast, be prepared to share. 43 00:02:33,760 --> 00:02:34,920 Here's where I've been before. 44 00:02:35,040 --> 00:02:36,040 Here were the results. 45 00:02:36,160 --> 00:02:39,360 Here's how I promoted that episode very heavily to my own audience. 46 00:02:39,360 --> 00:02:41,640 We could create a great win-win together. 47 00:02:41,840 --> 00:02:46,360 Um, and here is what's any time I pitched the media, it's always about. 48 00:02:46,600 --> 00:02:48,480 Here's what's in it for you. 49 00:02:49,200 --> 00:02:49,920 Nothing. 50 00:02:49,920 --> 00:02:52,520 Nothing to do with what's in it for me. 51 00:02:52,720 --> 00:02:56,920 And that's a really good philosophy when you're reaching out and, um, 52 00:02:56,960 --> 00:02:58,360 you, you want that visibility. 53 00:02:59,040 --> 00:03:00,120 So, yeah. 54 00:03:00,160 --> 00:03:00,760 So that's it. 55 00:03:00,760 --> 00:03:03,720 So start small, please, please, please start small. 56 00:03:03,840 --> 00:03:07,520 And then my recommendation is you could either work with agencies, 57 00:03:07,520 --> 00:03:09,720 you can work with an expert, you know, you can work with someone 58 00:03:09,720 --> 00:03:11,160 that knows the ropes a little bit. 59 00:03:11,280 --> 00:03:15,480 They can certainly speed up the process, but I think really it, it, it is just 60 00:03:15,480 --> 00:03:21,720 about authentic one-to-one communication, resist the urge to send out email blast 61 00:03:21,720 --> 00:03:24,120 to podcasters, please do not do that. 62 00:03:24,240 --> 00:03:25,440 We know what you're doing. 63 00:03:25,520 --> 00:03:26,400 We don't like it. 64 00:03:26,520 --> 00:03:29,760 So, uh, I'll just speak on behalf of other podcasts, maybe other 65 00:03:29,760 --> 00:03:31,440 points, maybe some podcasters do like it. 66 00:03:31,640 --> 00:03:32,160 I don't. 67 00:03:32,320 --> 00:03:36,640 My recommendation would be spend more time with fewer people, spend quality, 68 00:03:36,800 --> 00:03:39,560 authentic time in your communication. 69 00:03:39,720 --> 00:03:40,760 It's absolutely worth it. 70 00:03:40,760 --> 00:03:44,120 You'll get way more bang for the buck, um, rather than just trying to blast 71 00:03:44,120 --> 00:03:49,240 everybody. So, um, ignore any guru out there that tells you to do that. 72 00:03:49,240 --> 00:04:17,400 Don't do that.