1
00:00:00,000 --> 00:00:04,940
So, um, now what do you wish you had known whenever you were first planning your very

2
00:00:04,940 --> 00:00:05,940
first podcasts?

3
00:00:05,940 --> 00:00:09,580
Cause I know you've been working with John for a while, but on your very first one that

4
00:00:09,580 --> 00:00:14,060
you were kind of taking the reins of with Kate's take and ditch busy, what do you wish

5
00:00:14,060 --> 00:00:15,820
you had known that you didn't before?

6
00:00:15,820 --> 00:00:16,820
Yeah.

7
00:00:16,820 --> 00:00:22,000
I mean, we've already touched on it a little bit here, but it's, um, about not, not everything

8
00:00:22,000 --> 00:00:23,160
has to be perfect.

9
00:00:23,160 --> 00:00:25,060
Not everything is going to be perfect.

10
00:00:25,060 --> 00:00:29,420
Um, I remember when I launched Kate's take, I was like so focused on the fact that it

11
00:00:29,420 --> 00:00:36,020
was a topic based show and I was being a little bit like over the top about, no, my topics

12
00:00:36,020 --> 00:00:37,020
have to flow.

13
00:00:37,020 --> 00:00:40,100
Like it has to make sense and it has to be a progression.

14
00:00:40,100 --> 00:00:45,880
And like by episode 400, I was like, I'm going to talk about whatever like my audience is

15
00:00:45,880 --> 00:00:50,180
asking me, what questions I see on Facebook, like what conversations I'm having with people

16
00:00:50,180 --> 00:00:51,260
at events.

17
00:00:51,260 --> 00:00:54,560
And those were always my best episodes.

18
00:00:54,560 --> 00:01:00,480
Very rarely, unless it's an actual serialized podcast, are your listeners going and thinking

19
00:01:00,480 --> 00:01:04,580
like this is awkward, Kate's talking about systems.

20
00:01:04,580 --> 00:01:06,780
And last week she talked about marketing.

21
00:01:06,780 --> 00:01:08,540
Like nobody's doing that.

22
00:01:08,540 --> 00:01:09,540
Right?

23
00:01:09,540 --> 00:01:10,540
So are you sure?

24
00:01:10,540 --> 00:01:13,300
I'm just kidding.

25
00:01:13,300 --> 00:01:19,340
So there's things like that where I, I was putting so much bandwidth into that, that

26
00:01:19,340 --> 00:01:27,020
I was missing the whole idea of like just starting, getting better, recording more episodes,

27
00:01:27,020 --> 00:01:31,460
engaging with my audience, making my content better, becoming a better host, becoming a

28
00:01:31,460 --> 00:01:32,900
better speaker.

29
00:01:32,900 --> 00:01:35,800
Like all of those things are the things that are important.

30
00:01:35,800 --> 00:01:37,220
That's how you're going to get better.

31
00:01:37,220 --> 00:01:40,620
That's how you're going to figure out how to grow your audience is when you start learning

32
00:01:40,620 --> 00:01:44,660
to be better on the microphone, create better content that your audience wants and engage

33
00:01:44,660 --> 00:01:49,320
with your audience so that you actually have a connection and can form community.

34
00:01:49,320 --> 00:01:55,140
Those are like the pillars of what's going to make this work, not whether or not your

35
00:01:55,140 --> 00:01:58,060
episodes match up well together.

36
00:01:58,060 --> 00:01:59,060
I love that.

37
00:01:59,060 --> 00:02:00,060
I love that.

38
00:02:00,060 --> 00:02:03,300
So now is there anything that you think can't be systematized?

39
00:02:03,300 --> 00:02:07,660
I already know the answer, but I just want to hear it anyway.

40
00:02:07,660 --> 00:02:08,660
In my mind, no.

41
00:02:08,660 --> 00:02:09,660
Good, good.

42
00:02:09,660 --> 00:02:10,660
I love that.

43
00:02:10,660 --> 00:02:12,220
I love that so much.

44
00:02:12,220 --> 00:02:15,960
Is there anything that you see podcasters doing that drives you bananas when it comes

45
00:02:15,960 --> 00:02:18,620
to systems and processes?

46
00:02:18,620 --> 00:02:19,620
Not using them.

47
00:02:19,620 --> 00:02:20,620
No, yes.

48
00:02:20,620 --> 00:02:21,620
Okay.

49
00:02:21,620 --> 00:02:22,620
That makes perfect sense.

50
00:02:22,620 --> 00:02:23,620
That makes perfect sense.

51
00:02:23,620 --> 00:02:30,180
But I mean, there is like, I do think that maybe you have an hour or so one day and you're

52
00:02:30,180 --> 00:02:32,460
like, okay, I'm going to do this.

53
00:02:32,460 --> 00:02:35,220
And you actually spend the time to put something in place.

54
00:02:35,220 --> 00:02:39,820
But then the next, like when you go to do your recording or whatever, you don't have

55
00:02:39,820 --> 00:02:43,220
anything scheduled and your prep isn't ready.

56
00:02:43,220 --> 00:02:49,300
And like, sometimes I see people put the steps in place, but then not leverage them.

57
00:02:49,300 --> 00:02:55,140
I know that creating systems and like getting on that, it takes time and it is a huge investment

58
00:02:55,140 --> 00:02:56,460
to get it started.

59
00:02:56,460 --> 00:03:02,980
But I've never spoken with someone who has adopted a system and actually implemented

60
00:03:02,980 --> 00:03:08,400
it and been mad about the fact that they did that or thought like, what a waste of time

61
00:03:08,400 --> 00:03:11,220
that was like, I've never experienced that.

62
00:03:11,220 --> 00:03:16,220
So it's all about like following through with it, actually implementing it, like hold yourself

63
00:03:16,220 --> 00:03:17,220
accountable.

64
00:03:17,220 --> 00:03:23,860
And if you don't feel like you can hold yourself accountable, get into a community, a group,

65
00:03:23,860 --> 00:03:28,060
get an accountability partner, join a mastermind, like tell your friend that you're really working

66
00:03:28,060 --> 00:03:32,100
hard on this and ask them to follow up with you next week to see how everything's going.

67
00:03:32,100 --> 00:03:36,860
Like start putting stops in place so that it, because otherwise it's way too easy to

68
00:03:36,860 --> 00:03:43,860
push it to the back burner.

