1 00:00:00,000 --> 00:00:04,800 A common thing that we see happen and that I experienced myself when I launched my first 2 00:00:04,800 --> 00:00:10,800 podcast, Kate's Take, is that there's so much excitement and passion and drive behind starting 3 00:00:10,800 --> 00:00:14,440 a podcast and you're so excited to get your message out and you want to help people and 4 00:00:14,440 --> 00:00:18,800 you want to, you know, a lot of people start a podcast to try and build a business around 5 00:00:18,800 --> 00:00:19,800 it. 6 00:00:19,800 --> 00:00:23,100 Some people already have a business and they're adding a podcast as a marketing arm, whatever 7 00:00:23,100 --> 00:00:28,280 the case, like there's a lot of excitement that goes into leading up to launching a podcast. 8 00:00:28,280 --> 00:00:35,420 And what we see happen a lot is there's so much focus on the artwork, the interview format, 9 00:00:35,420 --> 00:00:37,080 how you're going to get guests. 10 00:00:37,080 --> 00:00:40,680 If you're doing a topic based show, what topics you're going to talk about. 11 00:00:40,680 --> 00:00:45,700 And oftentimes what gets left behind is what's going to happen once you launch. 12 00:00:45,700 --> 00:00:51,320 So you do all this hard work and you put all this energy and passion and emotion into it 13 00:00:51,320 --> 00:00:55,680 and then you launch and then you're like, oh my gosh, I'm supposed to publish an episode 14 00:00:55,680 --> 00:00:56,680 tomorrow. 15 00:00:56,680 --> 00:00:59,480 And I was so focused on getting everything ready for launch. 16 00:00:59,480 --> 00:01:01,440 Like now I don't have anything. 17 00:01:01,440 --> 00:01:06,680 So what we really preach a lot is having a content system in place so that no matter 18 00:01:06,680 --> 00:01:10,840 what type of podcast you're publishing, an interview based podcast, a topic based podcast, 19 00:01:10,840 --> 00:01:16,140 a co-hosted show, a series based show that you have an actual production plan and system 20 00:01:16,140 --> 00:01:22,160 in place so that that's one of the biggest stress points and consistency is so important 21 00:01:22,160 --> 00:01:26,840 with a podcast that if you launch and then all you're doing is struggling to keep up 22 00:01:26,840 --> 00:01:31,120 with your production schedule, it becomes not that much fun. 23 00:01:31,120 --> 00:01:34,800 And you quickly get frustrated because you're not growing an audience. 24 00:01:34,800 --> 00:01:37,600 Like things aren't happening the way that you thought that they were going to. 25 00:01:37,600 --> 00:01:43,220 And so much of that is because of a lack of content or being able to produce enough content. 26 00:01:43,220 --> 00:01:48,040 So that's one of our biggest systems that we use is the content production system that 27 00:01:48,040 --> 00:01:50,300 we have. 28 00:01:50,300 --> 00:01:53,280 It's largely based off from batching content. 29 00:01:53,280 --> 00:01:59,240 So recording multiple episodes at one time versus always relying on like if your episodes 30 00:01:59,240 --> 00:02:05,180 publish Monday, Wednesday, Friday, not being up on Sunday, Tuesday and Thursday, preparing 31 00:02:05,180 --> 00:02:07,400 those episodes to go live the next day. 32 00:02:07,400 --> 00:02:09,800 I've totally done that. 33 00:02:09,800 --> 00:02:12,960 We all have, we all have. 34 00:02:12,960 --> 00:02:14,360 You are not alone. 35 00:02:14,360 --> 00:02:15,360 Yeah. 36 00:02:15,360 --> 00:02:22,280 But it becomes so much more fun and something that is not like a stressful thing when you 37 00:02:22,280 --> 00:02:24,080 have that bank of content. 38 00:02:24,080 --> 00:02:28,580 So we always encourage people to launch with a month's worth of content. 39 00:02:28,580 --> 00:02:32,000 So if you do a weekly show, that would be four episodes in the bank. 40 00:02:32,000 --> 00:02:35,980 If you're doing a three times per week show, that would be 12 episodes in the bank. 41 00:02:35,980 --> 00:02:40,060 So depending on what your consistency and schedule looks like, we highly recommend having 42 00:02:40,060 --> 00:02:44,540 at least a month's worth of content when you launch and then putting a production schedule 43 00:02:44,540 --> 00:02:45,540 in place. 44 00:02:45,540 --> 00:02:50,240 It's the same every single week so that you don't fall behind that because it's awesome 45 00:02:50,240 --> 00:02:55,440 to build up the bank, but you have to keep doing that or else the bank goes away and 46 00:02:55,440 --> 00:03:15,480 then you find yourself in the same position all over again.