1 00:00:00,000 --> 00:00:26,760 Hey everyone, Ashley here with RSS Podcasting. 2 00:00:26,760 --> 00:00:30,440 In today's episode, I'm chatting with Josh Elidge of UpMyInfluence. 3 00:00:30,440 --> 00:00:35,440 Josh has had more than 2000 media appearances and more than 300 podcast guest appearances. 4 00:00:35,440 --> 00:00:39,880 So he's an authority on leveraging podcast guest appearances to build your brand and 5 00:00:39,880 --> 00:00:40,880 your business. 6 00:00:40,880 --> 00:00:41,880 Enjoy the show. 7 00:00:41,880 --> 00:00:42,880 All right. 8 00:00:42,880 --> 00:00:45,600 Well, Josh, I'm so excited you could be here today. 9 00:00:45,600 --> 00:00:48,920 Could you do me a huge favor and tell me who you are and what you do? 10 00:00:48,920 --> 00:00:55,720 Yeah, my name is Josh Elidge and I am the Founder and CEO of UpMyInfluence.com and I 11 00:00:55,720 --> 00:01:02,520 have been an entrepreneur for decades and been a podcaster when I was hand coding my 12 00:01:02,520 --> 00:01:12,160 own RSS feeds back in, I want to say March 2007 and I was taking my radio segments, chopping 13 00:01:12,160 --> 00:01:20,640 them up, the very manual process and you know, I'd hand code my own RSS feeds, created that, 14 00:01:20,640 --> 00:01:24,480 get that submitted and you know, then I've fallen in love with podcasting. 15 00:01:24,480 --> 00:01:27,560 Matter of fact, I was just looking through the numbers, Ashley. 16 00:01:27,560 --> 00:01:30,800 I have produced now over 1500 episodes. 17 00:01:30,800 --> 00:01:35,120 I have been a guest on over 300 different podcasts. 18 00:01:35,120 --> 00:01:39,400 I am such a fan of this platform and I can just tell you to any business owner that's 19 00:01:39,400 --> 00:01:45,460 listening or someone who's responsible for growth, it is absolutely a life changing platform. 20 00:01:45,460 --> 00:01:51,360 If you use it right and I suspect that we're going to be talking about that in this conversation. 21 00:01:51,360 --> 00:01:52,360 Absolutely. 22 00:01:52,360 --> 00:01:56,240 The reason I wanted to bring you on is because of the fact you have done so many podcast 23 00:01:56,240 --> 00:02:02,800 interviews because they say that podcast guesting is the new guest blogging and so I'm kind 24 00:02:02,800 --> 00:02:07,280 of curious, how is it that you choose which podcast you're on? 25 00:02:07,280 --> 00:02:08,800 How do you even pitch people? 26 00:02:08,800 --> 00:02:11,160 Tell me all the, spill all the tea. 27 00:02:11,160 --> 00:02:17,640 Yes, in the beginning, right, there's a lot of outreach that you have to do to get the 28 00:02:17,640 --> 00:02:19,480 momentum going. 29 00:02:19,480 --> 00:02:22,680 Here's what I want to let people know in terms of like, you know, if they're kind of thinking 30 00:02:22,680 --> 00:02:28,560 about their long term business model, it gets easier. 31 00:02:28,560 --> 00:02:34,880 In fact, it gets so ridiculously easy that we'll talk about this from two different directions, 32 00:02:34,880 --> 00:02:35,880 right? 33 00:02:35,880 --> 00:02:38,720 Because you talked about being a guest and then being a host, right? 34 00:02:38,720 --> 00:02:43,640 So as a guest, we'll talk about that because that's pretty quick. 35 00:02:43,640 --> 00:02:52,160 Is that in the beginning, yes, my recommendation is that you aim for small shows, people that 36 00:02:52,160 --> 00:02:55,840 are at your level of authority or smaller. 37 00:02:55,840 --> 00:03:02,280 And there's so many reasons why I think that that's just good business practice. 38 00:03:02,280 --> 00:03:06,320 Number one is the bigger shows, they get hit up a lot. 39 00:03:06,320 --> 00:03:12,800 I get about 15 inquiries every single week for the thoughtful entrepreneur and I have 40 00:03:12,800 --> 00:03:17,000 a pretty tight requirement in order to be a guest. 41 00:03:17,000 --> 00:03:23,920 But that said, when you aim for smaller shows, number one is you're going to get practice. 42 00:03:23,920 --> 00:03:28,660 I know you know this, Ashley, every podcaster will tell you this. 43 00:03:28,660 --> 00:03:39,300 Your first 10, 20, 30 shows, they're going to be good, not great. 44 00:03:39,300 --> 00:03:42,920 And you will get so much better as you go. 45 00:03:42,920 --> 00:03:47,920 So what I don't want you to do is I don't want you to pitch a bigger show and let's 46 00:03:47,920 --> 00:03:50,580 say you do get placed, right? 47 00:03:50,580 --> 00:03:52,720 Number one is just like in media, right? 48 00:03:52,720 --> 00:03:56,320 Because my background is in media consulting and training in PR. 49 00:03:56,320 --> 00:03:58,720 And so people would come and say, hey, can you get me on the Today show? 50 00:03:58,720 --> 00:04:02,000 And the answer is like, yeah, it's going to take us a year or two. 51 00:04:02,000 --> 00:04:05,940 But if you're really committed to it, we can aim for that. 52 00:04:05,940 --> 00:04:08,040 And so they'll say, wait a minute, a year or two? 53 00:04:08,040 --> 00:04:09,960 No, I want them to book me next week. 54 00:04:09,960 --> 00:04:12,920 I'm like, yeah, well, tell me about all the media that you've done already. 55 00:04:12,920 --> 00:04:13,920 And they're like, no. 56 00:04:13,920 --> 00:04:16,120 And I'm like, well, there you go. 57 00:04:16,120 --> 00:04:20,880 So you have to honor the path, right? 58 00:04:20,880 --> 00:04:24,540 So you either have to earn your stripes somewhere, right? 59 00:04:24,540 --> 00:04:29,460 So if you want to be a guest on podcasts, be prepared to share when you're presenting 60 00:04:29,460 --> 00:04:33,800 yourself as a guest and be a guest on a podcast, be prepared to share, here's where I've been 61 00:04:33,800 --> 00:04:37,780 before, here were the results, here's how I promoted that episode very heavily to my 62 00:04:37,780 --> 00:04:38,780 own audience. 63 00:04:38,780 --> 00:04:41,360 We could create a great win-win together. 64 00:04:41,360 --> 00:04:47,400 And here is what's, anytime I pitch the media, it's always about here's what's in it for 65 00:04:47,400 --> 00:04:51,960 you, nothing to do with what's in it for me. 66 00:04:51,960 --> 00:04:58,180 And that's a really good philosophy when you're reaching out and you want that visibility. 67 00:04:58,180 --> 00:04:59,680 So yeah, so that's it. 68 00:04:59,680 --> 00:05:02,840 So start small, please, please, please start small. 69 00:05:02,840 --> 00:05:07,280 And then my recommendation is you could either work with agencies, you could work with an 70 00:05:07,280 --> 00:05:10,200 expert, you know, you can work with someone that knows the ropes a little bit. 71 00:05:10,200 --> 00:05:12,520 They can certainly speed up the process. 72 00:05:12,520 --> 00:05:19,520 But I think really it is just about authentic one-to-one communication, resist the urge 73 00:05:19,520 --> 00:05:22,200 to send out email blasts to podcasters. 74 00:05:22,200 --> 00:05:23,320 Please do not do that. 75 00:05:23,320 --> 00:05:24,320 We know what you're doing. 76 00:05:24,320 --> 00:05:25,660 We don't like it. 77 00:05:25,660 --> 00:05:30,160 So I'll just speak on behalf of other podcasts, maybe other, maybe some podcasters do like 78 00:05:30,160 --> 00:05:31,160 it. 79 00:05:31,160 --> 00:05:32,160 I don't. 80 00:05:32,160 --> 00:05:37,600 But if you would be spend more time with fewer people, spend quality, authentic time in your 81 00:05:37,600 --> 00:05:39,800 communication, it's absolutely worth it. 82 00:05:39,800 --> 00:05:43,880 You'll get way more bang for the buck rather than just trying to blast everybody. 83 00:05:43,880 --> 00:05:48,640 So ignore any guru out there that tells you to do that. 84 00:05:48,640 --> 00:05:50,400 Don't do that. 85 00:05:50,400 --> 00:05:54,000 So basically, it sounds like what you're saying is before you can go after the big fish, you 86 00:05:54,000 --> 00:05:56,720 need to up your influence. 87 00:05:56,720 --> 00:05:58,240 That helps, that helps. 88 00:05:58,240 --> 00:06:03,320 So here's the thing, right, is that any podcaster worth their grain and salt is going to check 89 00:06:03,320 --> 00:06:05,920 you out a little bit before they book you. 90 00:06:05,920 --> 00:06:07,320 Now, not everybody does. 91 00:06:07,320 --> 00:06:09,640 Some, you know, some are kind of more of an open. 92 00:06:09,640 --> 00:06:12,640 It's like open mic night, you know, to be a guest on their show. 93 00:06:12,640 --> 00:06:13,640 That's fine. 94 00:06:13,640 --> 00:06:16,360 But most podcasters, they're going to check you out. 95 00:06:16,360 --> 00:06:22,000 So knowing that, right, what do you want them to see? 96 00:06:22,000 --> 00:06:29,720 So in marketing today, in sales today, I can tell you this, having studied and led on consumer 97 00:06:29,720 --> 00:06:36,600 behavior since 2007 is that consumers today are pretty darn skeptical. 98 00:06:36,600 --> 00:06:39,560 Consumers are empowered and everybody's a consumer. 99 00:06:39,560 --> 00:06:42,840 That includes podcast hosts, right, or other media. 100 00:06:42,840 --> 00:06:45,320 They're going to do a quick Google search on you. 101 00:06:45,320 --> 00:06:47,060 They're going to check out your LinkedIn. 102 00:06:47,060 --> 00:06:52,520 They're going to check out your website and see if you have a media page, right? 103 00:06:52,520 --> 00:06:57,920 If you don't have these things, I'm not saying it's going to, you know, prevent you from 104 00:06:57,920 --> 00:06:59,760 anything, but why not? 105 00:06:59,760 --> 00:07:01,560 Right, because they're going to look for it. 106 00:07:01,560 --> 00:07:06,580 So what I like to do is I like to head them off at the pass and say, oh, hey, you're looking 107 00:07:06,580 --> 00:07:07,800 for Josh Elidge. 108 00:07:07,800 --> 00:07:11,280 Let me show you what I would like to show you. 109 00:07:11,280 --> 00:07:12,960 So I'm going to lead with my authority. 110 00:07:12,960 --> 00:07:21,040 So authority is one of the key three things that you need today to truly succeed in business 111 00:07:21,040 --> 00:07:26,360 is what is your perceived authority online and everywhere that you know people might 112 00:07:26,360 --> 00:07:30,960 your name might come up, control that narrative, control that message. 113 00:07:30,960 --> 00:07:38,240 So podcast being a guest on podcast is a great way to fill up Google with lots of great stuff 114 00:07:38,240 --> 00:07:39,840 about you, right? 115 00:07:39,840 --> 00:07:44,400 And then what you want to do is you make sure you make it ridiculously easy for Google to 116 00:07:44,400 --> 00:07:46,440 find all those podcasts. 117 00:07:46,440 --> 00:07:51,880 You want to make it ridiculously easy for future podcasters to find out where you've 118 00:07:51,880 --> 00:07:52,880 appeared on. 119 00:07:52,880 --> 00:07:57,640 So when you go to up my influence dot com and you hover over about you're going to see 120 00:07:57,640 --> 00:08:02,520 one tab that says 200 plus or 300 plus podcasts that I've appeared on. 121 00:08:02,520 --> 00:08:05,520 I indexed all of them, right? 122 00:08:05,520 --> 00:08:10,000 And I also have a separate media page that shows all my traditional media placements, 123 00:08:10,000 --> 00:08:12,680 everything like I want to make it brain dead easy for people. 124 00:08:12,680 --> 00:08:18,480 So to someone who's listening to us and you want to just go copy what I do, go for it. 125 00:08:18,480 --> 00:08:22,160 Go see what I do because I can tell you it works. 126 00:08:22,160 --> 00:08:26,080 And then to answer your question, Ashley, in the beginning, yes, you're going to have 127 00:08:26,080 --> 00:08:30,080 to push really, really hard both as a guest and as a host. 128 00:08:30,080 --> 00:08:33,540 You got to just you got to just wear the shoeless curtain. 129 00:08:33,540 --> 00:08:34,960 You got to do the manual work. 130 00:08:34,960 --> 00:08:39,600 I hate to tell you gurus want to sell you their stuff will tell you, you know, that 131 00:08:39,600 --> 00:08:41,080 there's no work involved. 132 00:08:41,080 --> 00:08:43,560 And you know, they're the ones making a lot of money there. 133 00:08:43,560 --> 00:08:44,880 It's just going to take a little bit of effort. 134 00:08:44,880 --> 00:08:51,160 But that said, if you'll do the work for about three, four, five, six months, you will start 135 00:08:51,160 --> 00:08:57,080 to develop a lot of organic activity, a lot of inbound activity where you just don't have 136 00:08:57,080 --> 00:08:59,800 to work that hard. 137 00:08:59,800 --> 00:09:04,200 So you put in the work, you put in the work now and then get the results later. 138 00:09:04,200 --> 00:09:07,840 I like that because I mean, even if you wanted to do like, if you did want to get on the 139 00:09:07,840 --> 00:09:13,360 Today Show, if for some reason, for some miraculous chance you were booked, you wouldn't be ready 140 00:09:13,360 --> 00:09:15,540 and you could totally bomb and ruin it. 141 00:09:15,540 --> 00:09:19,860 And so I like what you said about the idea of practicing and getting good at it, honing 142 00:09:19,860 --> 00:09:24,440 in your craft, honing in your message, honing in who it is you're talking to so that when 143 00:09:24,440 --> 00:09:28,720 you do finally get in Today Show answering your call, you know what to say and what to 144 00:09:28,720 --> 00:09:31,000 do and you don't look like a bumbling idiot. 145 00:09:31,000 --> 00:09:32,000 That's right. 146 00:09:32,000 --> 00:09:34,120 Can I share a dirty little secret too? 147 00:09:34,120 --> 00:09:39,400 And that is no, no, no, no, keep your dirty little secrets, Josh. 148 00:09:39,400 --> 00:09:42,200 Okay, so here's the thing, right. 149 00:09:42,200 --> 00:09:48,800 And I can tell you this in hindsight, having been on and I've been on some big shows, but 150 00:09:48,800 --> 00:09:54,240 and I've had some big media placements, I can tell you that the typical podcast guest 151 00:09:54,240 --> 00:10:00,000 experience from a, oh boy, they're going to promote me to the narrow audience and I'm 152 00:10:00,000 --> 00:10:01,840 going to make all this money. 153 00:10:01,840 --> 00:10:02,840 Right. 154 00:10:02,840 --> 00:10:05,560 So that is pretty underwhelming. 155 00:10:05,560 --> 00:10:11,840 Authority, the authority you gain from your media placements, whether that's being a podcast 156 00:10:11,840 --> 00:10:21,520 guest or whatever it is, is generally less valuable than the, so you get more value from 157 00:10:21,520 --> 00:10:27,200 the authority of being in that podcast than you do from the visibility of being on that 158 00:10:27,200 --> 00:10:28,200 podcast. 159 00:10:28,200 --> 00:10:32,800 So in other words, you're going to get way more value from your own audience, seeing 160 00:10:32,800 --> 00:10:38,300 you in the interview chair than this podcasters new audience, this new audience that's hearing 161 00:10:38,300 --> 00:10:39,560 you for the first time. 162 00:10:39,560 --> 00:10:42,900 Actually, I recognize that there are people listening to our conversation right now. 163 00:10:42,900 --> 00:10:44,400 They're hearing me for the first time. 164 00:10:44,400 --> 00:10:46,600 They're like, okay, cool. 165 00:10:46,600 --> 00:10:48,520 I don't really know Josh that well. 166 00:10:48,520 --> 00:10:53,240 I'll keep listening, you know, and you know, the jury's kind of out for now. 167 00:10:53,240 --> 00:10:58,400 I mean, he seems kind of excited about what he's talking about, but I don't know. 168 00:10:58,400 --> 00:11:00,600 So they're not going to buy my stuff. 169 00:11:00,600 --> 00:11:02,040 Honestly, you're not. 170 00:11:02,040 --> 00:11:04,280 We're at the beginning of the relationship. 171 00:11:04,280 --> 00:11:08,280 The best you can hope for is you can get people to follow you somewhere and kind of start 172 00:11:08,280 --> 00:11:10,680 paying attention to what you're doing. 173 00:11:10,680 --> 00:11:12,400 So let's have realistic expectation. 174 00:11:12,400 --> 00:11:18,880 But that said, when you appear as a guest, how you use that, when you appear on TV, for 175 00:11:18,880 --> 00:11:23,640 example, it's what you do with that that matters. 176 00:11:23,640 --> 00:11:30,560 Can you repurpose that, you know, a dozen, two dozen, three dozen different ways to your 177 00:11:30,560 --> 00:11:32,300 own audience? 178 00:11:32,300 --> 00:11:33,800 It's a great win win. 179 00:11:33,800 --> 00:11:37,440 You know, TV stations thrilled that you're promoting the segment promoting their, you 180 00:11:37,440 --> 00:11:41,440 know, it's it's it's it's totally symbiotic at that at that point, right? 181 00:11:41,440 --> 00:11:47,680 But again, in terms of people taking action, it's going to come from your own audience. 182 00:11:47,680 --> 00:11:54,880 And so I share that to say, do as much media and podcast guessing as you possibly can, 183 00:11:54,880 --> 00:11:58,920 because it's the greatest opportunity out there for getting your own audience to take 184 00:11:58,920 --> 00:12:02,480 action and to introduce new people to you. 185 00:12:02,480 --> 00:12:03,480 Absolutely. 186 00:12:03,480 --> 00:12:06,480 And, you know, the other good thing about it is that the more podcasts that you're on, 187 00:12:06,480 --> 00:12:11,200 the more that you're boosting up your search engine results, you're boosting up, like you 188 00:12:11,200 --> 00:12:16,620 said, your authority, you're showing people, I know what I'm saying, I know what I'm doing, 189 00:12:16,620 --> 00:12:21,360 and I'm giving more people the opportunity to see that that is true. 190 00:12:21,360 --> 00:12:24,560 And that's one of the reasons that I wanted to have you on is because I have been watching 191 00:12:24,560 --> 00:12:25,960 you and what you've been doing. 192 00:12:25,960 --> 00:12:28,920 And I think it's amazing how many podcasts you've been on. 193 00:12:28,920 --> 00:12:33,320 And, you know, you said that anybody listening to this might not buy from you, but they should, 194 00:12:33,320 --> 00:12:37,000 because everything everything that you do, it just makes sense, like you break it down 195 00:12:37,000 --> 00:12:38,780 in a way that makes sense. 196 00:12:38,780 --> 00:12:44,880 And so I have to ask you, okay, so I'm a baby podcaster, I come to you and I tell you, you 197 00:12:44,880 --> 00:12:48,800 know, I want to start a food podcast, I want to talk all about food. 198 00:12:48,800 --> 00:12:51,120 So what's the first thing you would tell me? 199 00:12:51,120 --> 00:12:55,260 I know that you gave us some ideas of like, of tips and things like that. 200 00:12:55,260 --> 00:12:58,720 But walk me through what you would say to the person who comes to you and says, All 201 00:12:58,720 --> 00:13:00,840 right, I do want to get on the Today Show. 202 00:13:00,840 --> 00:13:03,320 What's the very first thing I do? 203 00:13:03,320 --> 00:13:04,320 Yes. 204 00:13:04,320 --> 00:13:09,080 Okay, so we're going to talk about are we talking about being a host now and like, because 205 00:13:09,080 --> 00:13:10,160 I like that. 206 00:13:10,160 --> 00:13:15,440 I think I'm a huge fan of that, and for a number of reasons, there's so many benefits 207 00:13:15,440 --> 00:13:17,540 to being a podcaster. 208 00:13:17,540 --> 00:13:21,800 And as long as you know, you got some great advice kind of going into it, because you 209 00:13:21,800 --> 00:13:24,080 know, you don't want to make too many mistakes on this thing. 210 00:13:24,080 --> 00:13:26,740 You don't want you certainly don't want to take forever. 211 00:13:26,740 --> 00:13:30,120 That's why I'm a big fan of like, you know, really working with a guide or someone that 212 00:13:30,120 --> 00:13:33,560 can get you launched pretty quickly. 213 00:13:33,560 --> 00:13:38,320 Here's what I see when people just try to DIY it themselves, they spend forever in action, 214 00:13:38,320 --> 00:13:43,620 worried, it's not going to sound right, worried about this worried about the technology, right? 215 00:13:43,620 --> 00:13:45,520 Someone has done it a bunch. 216 00:13:45,520 --> 00:13:47,840 They're going to be Oh, no, it's super easy. 217 00:13:47,840 --> 00:13:48,840 Here, let me show you. 218 00:13:48,840 --> 00:13:50,000 And you're going to learn from their mistakes. 219 00:13:50,000 --> 00:13:51,000 I like that. 220 00:13:51,000 --> 00:13:52,000 All right. 221 00:13:52,000 --> 00:13:55,140 Just to get just so I can get you in the world quicker. 222 00:13:55,140 --> 00:13:57,840 And I hear this and actually, I know you've heard this too. 223 00:13:57,840 --> 00:14:02,520 What's the anytime you ask a podcaster, what's the number one advice you give to a new podcaster, 224 00:14:02,520 --> 00:14:05,680 it's almost always get started, right? 225 00:14:05,680 --> 00:14:11,240 It's, it's not Oh, save up your money and get a really good mic first. 226 00:14:11,240 --> 00:14:16,680 Now, that's not usually the advice is so it just gets started. 227 00:14:16,680 --> 00:14:17,680 Right. 228 00:14:17,680 --> 00:14:27,480 So, um, in the, like, let's say that you want to become known for being an expert in, let's 229 00:14:27,480 --> 00:14:34,580 say, French pastry, for example, now that would be a little bit more of a visual type 230 00:14:34,580 --> 00:14:36,000 level of expertise. 231 00:14:36,000 --> 00:14:40,560 So I would say, listen, it's cool if you want to do a podcast, right? 232 00:14:40,560 --> 00:14:48,020 But I would probably create your original content for YouTube, and then repack repurpose 233 00:14:48,020 --> 00:14:53,120 and repackage that very simply for a podcast, which you can do. 234 00:14:53,120 --> 00:14:54,120 Right. 235 00:14:54,120 --> 00:14:59,760 So now what I would, here's one piece of advice, right, is that if you're going to produce 236 00:14:59,760 --> 00:15:04,560 content for YouTube, produce content for YouTube, if you're going to produce content for podcasts, 237 00:15:04,560 --> 00:15:11,520 so that means you're going to need to be aware of your language, right? 238 00:15:11,520 --> 00:15:16,640 So put all the YouTube, hey, YouTube, blah, blah, blah, blah, blah, and then have a certain 239 00:15:16,640 --> 00:15:21,960 point that you edit so you can recut that intro for your podcast outro. 240 00:15:21,960 --> 00:15:24,600 Same thing because you've got to have all that YouTube stuff in there. 241 00:15:24,600 --> 00:15:27,280 But you don't necessarily want that in your podcast because you don't, you don't want 242 00:15:27,280 --> 00:15:29,440 people to feel like it's repurposed for them. 243 00:15:29,440 --> 00:15:35,760 But again, all of that said, right, I'm a huge fan of creating something one time, like 244 00:15:35,760 --> 00:15:39,040 I love Ashley that we're recording this right now. 245 00:15:39,040 --> 00:15:41,080 We're recording it in video. 246 00:15:41,080 --> 00:15:45,740 That gives you and I the opportunity to get video clips, right? 247 00:15:45,740 --> 00:15:51,840 And so we can repurpose this dozens of different ways and get it everywhere. 248 00:15:51,840 --> 00:16:02,760 And so when you keep working on platform, right, platform is like it's the greased track, 249 00:16:02,760 --> 00:16:03,760 right? 250 00:16:03,760 --> 00:16:09,760 It just makes your rise to greatness just so much easier. 251 00:16:09,760 --> 00:16:15,320 Just grab a platform and start giving, start serving, stay in your zone of expertise, you 252 00:16:15,320 --> 00:16:17,640 know, hammer that everywhere you go. 253 00:16:17,640 --> 00:16:23,560 It's like you're the evangelist that's like advocating for a certain idea, right? 254 00:16:23,560 --> 00:16:25,660 And so but but use that. 255 00:16:25,660 --> 00:16:33,560 And so as you become the content creator yourself, that will absolutely make it easier for you 256 00:16:33,560 --> 00:16:36,680 to get booked on other stuff, right? 257 00:16:36,680 --> 00:16:42,840 So when you have a platform and you say, yeah, listen, you know, I've been doing a show about 258 00:16:42,840 --> 00:16:47,720 blah, blah, blah, you know, for six months, you know, and so it makes it easier for the 259 00:16:47,720 --> 00:16:51,200 media who are going to check you out before they book you to look at your stuff. 260 00:16:51,200 --> 00:16:55,520 They're like, Ashley Grant is TV ready. 261 00:16:55,520 --> 00:16:56,840 Or she's radio ready. 262 00:16:56,840 --> 00:17:04,800 Or she's, you know, clearly an expert because you've owned that mantle of expertness. 263 00:17:04,800 --> 00:17:09,600 Now before we actually started recording, before we started discussing all the things 264 00:17:09,600 --> 00:17:13,660 that we were going to chat about, you had said that you have changed your business model 265 00:17:13,660 --> 00:17:15,860 to be more podcast friendly. 266 00:17:15,860 --> 00:17:17,320 So tell me a little bit about that. 267 00:17:17,320 --> 00:17:19,940 Yeah, quite unintentionally. 268 00:17:19,940 --> 00:17:25,080 And that is, start with this, right? 269 00:17:25,080 --> 00:17:32,420 When the car is in motion, it's so much easier to turn the wheel when you know that the wheel 270 00:17:32,420 --> 00:17:33,760 needs to be turned. 271 00:17:33,760 --> 00:17:37,980 When you're sitting in parked, you're not really going anywhere. 272 00:17:37,980 --> 00:17:41,720 It's really hard to get to where you need to get. 273 00:17:41,720 --> 00:17:51,640 So Savings Angel, which I launched in January 2007, was an unintentional company, right? 274 00:17:51,640 --> 00:17:53,440 I had a problem. 275 00:17:53,440 --> 00:17:58,440 I needed to save money because I was spending way too much money at the grocery store, created 276 00:17:58,440 --> 00:18:00,440 a solution for myself. 277 00:18:00,440 --> 00:18:04,120 Wow, maybe this could be a membership type thing. 278 00:18:04,120 --> 00:18:07,560 And we ended up becoming a seven figure year company with that. 279 00:18:07,560 --> 00:18:12,360 Now, while I was doing that work, you know, and business was life was good, I started 280 00:18:12,360 --> 00:18:15,400 serving in our local community. 281 00:18:15,400 --> 00:18:22,520 So I started doing pro bono mentoring, workshops served on boards for minority owned, women 282 00:18:22,520 --> 00:18:27,400 owned, veteran owned businesses, just doing what I can to give back. 283 00:18:27,400 --> 00:18:32,500 And I was talking about how I built everything with zero paid ads. 284 00:18:32,500 --> 00:18:35,400 That was a seven figure company with zero paid ads. 285 00:18:35,400 --> 00:18:37,880 So obviously, people want to know, well, how'd you do that? 286 00:18:37,880 --> 00:18:39,560 And I talk about, well, here's how you get the media. 287 00:18:39,560 --> 00:18:40,560 It's pretty easy. 288 00:18:40,560 --> 00:18:42,640 And let me break it down for you step by step. 289 00:18:42,640 --> 00:18:47,240 Now in the course of that work, where you plant your seeds is not necessarily where 290 00:18:47,240 --> 00:18:48,920 you reap your harvest, right? 291 00:18:48,920 --> 00:18:55,840 So when you're out there just doing the good work, don't be surprised if opportunities 292 00:18:55,840 --> 00:18:57,440 become presented to you. 293 00:18:57,440 --> 00:19:03,760 So that's what led to unintentionally starting up my influence is people would say, wait 294 00:19:03,760 --> 00:19:04,760 a minute, you're pretty smart. 295 00:19:04,760 --> 00:19:05,760 You're doing this media stuff. 296 00:19:05,760 --> 00:19:06,760 Can I just hire you? 297 00:19:06,760 --> 00:19:10,240 And I was like, oh, well, I guess. 298 00:19:10,240 --> 00:19:12,200 And so lo and behold. 299 00:19:12,200 --> 00:19:17,440 And while we were helping people get tons of media coverage, we had developed, we had 300 00:19:17,440 --> 00:19:18,440 a problem. 301 00:19:18,440 --> 00:19:25,120 And my problem was, is that I was getting good customers from showing up at events, 302 00:19:25,120 --> 00:19:29,680 speaking at events, spoke for the Tony Robbins organization, spoke at all the kinds of podcasting 303 00:19:29,680 --> 00:19:32,560 conferences, think on social media market world, et cetera. 304 00:19:32,560 --> 00:19:37,400 And I would get some good business there, mainly from the green room, right? 305 00:19:37,400 --> 00:19:40,500 When I would talk with network with other people or just kind of at the mixers and stuff 306 00:19:40,500 --> 00:19:42,880 like that. 307 00:19:42,880 --> 00:19:47,040 But the inbound was up and down. 308 00:19:47,040 --> 00:19:48,560 Like we'd have good months, we'd have bad months. 309 00:19:48,560 --> 00:19:50,880 I'm like, how can I level that out? 310 00:19:50,880 --> 00:19:55,880 And so we really had the brilliant idea is like, wait a minute, let's take this podcast 311 00:19:55,880 --> 00:19:57,640 we're doing, the thoughtful entrepreneur. 312 00:19:57,640 --> 00:20:03,040 And why don't we just open up the floodgates and say, listen, if you are doing six figures 313 00:20:03,040 --> 00:20:09,940 in business, come on in, I'd love to interview you with the intention that I'm going to cultivate 314 00:20:09,940 --> 00:20:13,800 a relationship with this person and we'll see where it goes. 315 00:20:13,800 --> 00:20:17,440 Maybe we end up doing business together, maybe something else. 316 00:20:17,440 --> 00:20:25,040 But I believe, Michael Gerber Emitz, as business owners, we are charged with growing the business. 317 00:20:25,040 --> 00:20:26,800 That's our number one job. 318 00:20:26,800 --> 00:20:36,080 And so I believe that the best activity that we could be doing is networking. 319 00:20:36,080 --> 00:20:41,320 High level networking just leads to amazing stuff, collaborations, joint ventures, strategic 320 00:20:41,320 --> 00:20:46,280 alliances, cross promotional opportunities, client work. 321 00:20:46,280 --> 00:20:49,880 So yeah, that's what we did is we opened up the floodgates. 322 00:20:49,880 --> 00:20:53,160 Now it was an investment of effort for sure. 323 00:20:53,160 --> 00:20:55,080 And we didn't know if it was going to work out. 324 00:20:55,080 --> 00:20:56,080 Well, it did. 325 00:20:56,080 --> 00:21:00,040 What we find is between 10 and 30 percent of people that I interview, I end up doing 326 00:21:00,040 --> 00:21:01,560 business with in some way. 327 00:21:01,560 --> 00:21:08,660 Sometimes I'm hiring them, sometimes they're hiring me to help solve a problem. 328 00:21:08,660 --> 00:21:17,320 So I believe, Ashley, if we're just talking about profit center, potential profit centers, 329 00:21:17,320 --> 00:21:20,680 this is going to blow anyone who's in the podcasting world, it's going to blow your 330 00:21:20,680 --> 00:21:21,680 mind. 331 00:21:21,680 --> 00:21:24,000 And I've taught on this a lot over the years. 332 00:21:24,000 --> 00:21:29,080 I believe that most podcasters are tripping over big stacks of cash to pick up pennies 333 00:21:29,080 --> 00:21:36,120 to try to get value from your audience and get an audience member to, quote unquote, 334 00:21:36,120 --> 00:21:38,080 buy your stuff. 335 00:21:38,080 --> 00:21:39,080 That's a lot. 336 00:21:39,080 --> 00:21:40,440 That is a grind. 337 00:21:40,440 --> 00:21:47,000 It's just realistically, if we think about your own behavior as a podcast consumer, we 338 00:21:47,000 --> 00:21:49,000 really don't do much. 339 00:21:49,000 --> 00:21:53,480 Most podcast listeners, some people are not going to like me saying this, but most podcast 340 00:21:53,480 --> 00:21:56,160 listeners are pretty passive. 341 00:21:56,160 --> 00:22:00,580 Now that said, they're building a relationship for sure. 342 00:22:00,580 --> 00:22:09,240 But what we discovered is that if I can cultivate a relationship with whomever I want, why not? 343 00:22:09,240 --> 00:22:17,160 So I use a podcast to build relationships and then I do a ton of business. 344 00:22:17,160 --> 00:22:18,160 And here's what happened. 345 00:22:18,160 --> 00:22:25,000 One of my clients, I'm getting to your original question here, sorry, is that we had one of 346 00:22:25,000 --> 00:22:29,760 our clients who said, hey, you know, the PR is all well and good and stuff, Josh, but 347 00:22:29,760 --> 00:22:32,320 I know what you guys are doing on the sales thing. 348 00:22:32,320 --> 00:22:33,320 Can you hook me up? 349 00:22:33,320 --> 00:22:34,680 And we said, yeah, okay, sure. 350 00:22:34,680 --> 00:22:37,120 Because it was working for us. 351 00:22:37,120 --> 00:22:41,400 And so she had a $25,000 mastermind. 352 00:22:41,400 --> 00:22:44,640 And so like, well, who would be like the perfect member of that mastermind? 353 00:22:44,640 --> 00:22:45,640 So she described it. 354 00:22:45,640 --> 00:22:46,640 I'm like, great. 355 00:22:46,640 --> 00:22:47,880 Let's start inviting them in. 356 00:22:47,880 --> 00:22:54,200 So I think I want to say she did maybe about 23 interviews, ended up seven of them joined 357 00:22:54,200 --> 00:22:56,800 her $25,000 mastermind. 358 00:22:56,800 --> 00:23:03,200 She made $175,000 in 90 days. 359 00:23:03,200 --> 00:23:05,640 That was spread out over a year. 360 00:23:05,640 --> 00:23:12,160 But you know, for, you know, essentially was about 90, 90 days of just, you know, talking 361 00:23:12,160 --> 00:23:13,860 to a couple of people a week. 362 00:23:13,860 --> 00:23:14,960 It's a good gig. 363 00:23:14,960 --> 00:23:17,880 I cannot believe I get paid to do what I do. 364 00:23:17,880 --> 00:23:23,720 I just get to meet awesome people and, and, you know, produce content and I get paid for 365 00:23:23,720 --> 00:23:24,720 that. 366 00:23:24,720 --> 00:23:26,920 It's crazy. 367 00:23:26,920 --> 00:23:28,640 It's the best way to do it though, I think. 368 00:23:28,640 --> 00:23:29,640 So, okay. 369 00:23:29,640 --> 00:23:32,080 So you're doing a whole bunch of podcasts through your company. 370 00:23:32,080 --> 00:23:34,360 I can't remember how many you said you run right now. 371 00:23:34,360 --> 00:23:37,080 How many podcasts are you producing? 372 00:23:37,080 --> 00:23:39,440 About 70 to 80 podcasts. 373 00:23:39,440 --> 00:23:41,560 We're actively producing. 374 00:23:41,560 --> 00:23:45,800 We've got 125 active clients that we work with. 375 00:23:45,800 --> 00:23:53,920 And so our job is to help them build relationships with their dream customers through leveraging 376 00:23:53,920 --> 00:23:57,800 their authority, generosity. 377 00:23:57,800 --> 00:23:59,440 You got to be generous. 378 00:23:59,440 --> 00:24:01,400 And then finally, number three, leverage platform. 379 00:24:01,400 --> 00:24:03,320 Platform, we've tested a lot of stuff. 380 00:24:03,320 --> 00:24:04,320 How can you be generous? 381 00:24:04,320 --> 00:24:08,680 And a really good book I recommend almost every day is Bob Berg, GoGiver, particularly 382 00:24:08,680 --> 00:24:14,080 GoGivers, sell more if you want to know philosophically what we do. 383 00:24:14,080 --> 00:24:15,640 That's it right there. 384 00:24:15,640 --> 00:24:17,280 Is we lead with a lot of generosity. 385 00:24:17,280 --> 00:24:21,920 We ask ourselves, listen, what does my dream ideal customer really want today? 386 00:24:21,920 --> 00:24:26,360 If they don't know me, what's something I can give them that they would say, yeah, sure, 387 00:24:26,360 --> 00:24:27,360 I'll do that. 388 00:24:27,360 --> 00:24:30,360 And so we've tested that with a lot of stuff. 389 00:24:30,360 --> 00:24:34,840 Being you know, investing in that relationship and saying, listen, I would love to promote 390 00:24:34,840 --> 00:24:35,840 you. 391 00:24:35,840 --> 00:24:36,840 I would love to celebrate you. 392 00:24:36,840 --> 00:24:37,880 I would love to learn from you. 393 00:24:37,880 --> 00:24:39,560 I would love to, you know, blah, blah, blah. 394 00:24:39,560 --> 00:24:40,880 Like that works. 395 00:24:40,880 --> 00:24:42,840 That works with our audience. 396 00:24:42,840 --> 00:24:44,840 So that's what we give away. 397 00:24:44,840 --> 00:24:49,400 And I'm not afraid of investing into those relationships rather than just, I don't invest 398 00:24:49,400 --> 00:24:50,400 in ads. 399 00:24:50,400 --> 00:24:54,320 Advertising is the tax you pay for being unremarkable. 400 00:24:54,320 --> 00:24:57,440 That was a good, that wasn't my quote. 401 00:24:57,440 --> 00:24:59,920 That was, that was a founder of Geek Squad who said that. 402 00:24:59,920 --> 00:25:01,080 So that's a good one. 403 00:25:01,080 --> 00:25:02,080 I like that. 404 00:25:02,080 --> 00:25:07,840 Well, with doing that many podcasts, I'm sure you get a bunch of pitches of, oh, I 405 00:25:07,840 --> 00:25:08,840 really want to be on the show. 406 00:25:08,840 --> 00:25:09,840 I want to be on the show. 407 00:25:09,840 --> 00:25:10,840 I want to be on that show. 408 00:25:10,840 --> 00:25:14,240 So tell me what makes a bad pitch. 409 00:25:14,240 --> 00:25:16,200 Oh, robo pitching. 410 00:25:16,200 --> 00:25:17,200 Yeah. 411 00:25:17,200 --> 00:25:19,240 Oh, it's so easy. 412 00:25:19,240 --> 00:25:23,200 It's so easy to tell if someone just, you know, they don't get the facts right. 413 00:25:23,200 --> 00:25:30,440 It's like, listen, and what I generally tell people is like, you don't need to email me. 414 00:25:30,440 --> 00:25:31,440 You don't need to email. 415 00:25:31,440 --> 00:25:33,000 I don't need to see your email. 416 00:25:33,000 --> 00:25:39,480 What I want you to do is I want you to go to a guest link that we've got and it's upmyinfluence.com 417 00:25:39,480 --> 00:25:41,400 forward slash guest. 418 00:25:41,400 --> 00:25:42,400 Okay. 419 00:25:42,400 --> 00:25:46,680 If you qualify, then by all means schedule. 420 00:25:46,680 --> 00:25:52,560 If you don't qualify, please don't schedule because I, I, what I do is I just have everybody 421 00:25:52,560 --> 00:25:58,600 book now that said, you're going to have to wait 60, 90 days before I can get you in the 422 00:25:58,600 --> 00:25:59,600 queue. 423 00:25:59,600 --> 00:26:04,880 So I'm always booked out generally about eight to 10 weeks in advance. 424 00:26:04,880 --> 00:26:10,000 And then the show takes, so sorry, but that's just, yeah, it's the way that is. 425 00:26:10,000 --> 00:26:14,500 And then the show takes about eight weeks before it gets published. 426 00:26:14,500 --> 00:26:21,520 So as long as you don't mind being patient, and that's a daily show, Ashley, I record 427 00:26:21,520 --> 00:26:25,160 about 12 episodes on average every single week. 428 00:26:25,160 --> 00:26:28,860 And that some podcasters listening to me right now, that's blowing their mind. 429 00:26:28,860 --> 00:26:31,400 They're like, what, why? 430 00:26:31,400 --> 00:26:36,200 Because I just explained the more people that I talk with, the more business I ended up 431 00:26:36,200 --> 00:26:37,200 doing. 432 00:26:37,200 --> 00:26:42,280 If I'm going to do business with 10 to 30% of those people, do I want to, and my goal 433 00:26:42,280 --> 00:26:43,280 is to talk. 434 00:26:43,280 --> 00:26:47,880 If I talk with 50 people and I ended up doing business with 15 of them, do I want to talk 435 00:26:47,880 --> 00:26:54,640 to those 50 people in one year or within two months or within one month? 436 00:26:54,640 --> 00:26:56,600 I'd rather talk with them within one month. 437 00:26:56,600 --> 00:26:57,600 I can do it. 438 00:26:57,600 --> 00:27:01,800 If you have great systems, a good team, and you use great technology, you can crank out 439 00:27:01,800 --> 00:27:02,800 episodes. 440 00:27:02,800 --> 00:27:07,520 The reason why, it's like someone who's never run a half marathon might look at running 441 00:27:07,520 --> 00:27:11,800 13.1 miles and go, I could never do that. 442 00:27:11,800 --> 00:27:18,560 You might, well, I mean, in the less physically if it's possible, you can. 443 00:27:18,560 --> 00:27:21,400 You just have to work your way up to that. 444 00:27:21,400 --> 00:27:27,360 And I'm speaking as a formerly like obese dude who ended up running a couple of marathons. 445 00:27:27,360 --> 00:27:29,280 It was impossible at the beginning. 446 00:27:29,280 --> 00:27:33,020 And then I just started doing the work and I'm like, oh, okay, I can do this. 447 00:27:33,020 --> 00:27:36,960 If I can chat with 45 people a month, you can chat with 10. 448 00:27:36,960 --> 00:27:37,960 It's not that hard. 449 00:27:37,960 --> 00:27:38,960 Okay. 450 00:27:38,960 --> 00:27:39,960 I like that. 451 00:27:39,960 --> 00:27:41,960 And like I said, it's fun. 452 00:27:41,960 --> 00:27:47,080 I get to talk with really smart people and I get to pick their brain and I get to let 453 00:27:47,080 --> 00:27:50,080 them know very transparently, man, this is what's going on. 454 00:27:50,080 --> 00:27:51,400 Like, what would you do if you were me? 455 00:27:51,400 --> 00:27:53,380 Like, how would you fix this problem? 456 00:27:53,380 --> 00:27:54,380 And guess what? 457 00:27:54,380 --> 00:27:59,160 If someone's super smart, they normally might charge, you know, two, four, $8,000 an hour 458 00:27:59,160 --> 00:28:00,440 for their time. 459 00:28:00,440 --> 00:28:02,480 And I get free coaching. 460 00:28:02,480 --> 00:28:08,600 Another benefit of being a podcaster is you get coached for free. 461 00:28:08,600 --> 00:28:12,320 So now I'm curious, do you do, what do they call it? 462 00:28:12,320 --> 00:28:13,320 Guest swapping? 463 00:28:13,320 --> 00:28:14,320 Oh, sure. 464 00:28:14,320 --> 00:28:15,320 I'm open to that. 465 00:28:15,320 --> 00:28:20,880 I don't do that if they don't fit the qualifications just out of fairness, because I do get a lot 466 00:28:20,880 --> 00:28:25,160 of people that they reach out and they say, well, I don't meet your qualifications, but 467 00:28:25,160 --> 00:28:27,880 I'm a financial planner and I really want to be on your show. 468 00:28:27,880 --> 00:28:33,040 I'm like, sorry, you know, you know, you have to be doing six figures. 469 00:28:33,040 --> 00:28:36,680 You have to be in a B2B, you know, kind of situation where you're selling something, 470 00:28:36,680 --> 00:28:38,680 maybe bigger ticket or whatever. 471 00:28:38,680 --> 00:28:39,680 That's just our requirements. 472 00:28:39,680 --> 00:28:41,760 We got to do otherwise. 473 00:28:41,760 --> 00:28:46,360 We got, you know, we were at a point at one point where I was getting 20, 25 pitches a 474 00:28:46,360 --> 00:28:47,360 week. 475 00:28:47,360 --> 00:28:48,360 That's way too many. 476 00:28:48,360 --> 00:28:49,360 Yeah. 477 00:28:49,360 --> 00:28:52,120 So I have to start drawing. 478 00:28:52,120 --> 00:28:56,080 So and this is what will happen to my aspiring podcasters out there when you start doing 479 00:28:56,080 --> 00:28:57,800 more and more shows, right? 480 00:28:57,800 --> 00:28:58,920 And this is what will happen. 481 00:28:58,920 --> 00:29:01,760 You get more and more people that are coming, coming inbound. 482 00:29:01,760 --> 00:29:08,700 So at the beginning, that's why if you're a guest, find brand new shows, because usually 483 00:29:08,700 --> 00:29:11,840 they're pretty flexible on who they let in. 484 00:29:11,840 --> 00:29:15,700 And then what ends up happening is they start tightening the requirements. 485 00:29:15,700 --> 00:29:18,160 So it used to be a lot easier to be guest on the podcast. 486 00:29:18,160 --> 00:29:22,680 Now, I mean, I have so many people in queue that, you know, I kind of have to be tighter 487 00:29:22,680 --> 00:29:24,040 and tighter and tighter on that. 488 00:29:24,040 --> 00:29:27,080 And it's a bummer, you know, when I have to say no to somebody. 489 00:29:27,080 --> 00:29:28,360 But I mean, it's what do you do? 490 00:29:28,360 --> 00:29:30,440 I mean, you can only do so many. 491 00:29:30,440 --> 00:29:31,440 That's solid advice, though. 492 00:29:31,440 --> 00:29:35,440 And I actually really like the fact that you said that because, you know, people that are 493 00:29:35,440 --> 00:29:39,920 thinking, oh, I'm just going to start pitching, you know, these big podcasters. 494 00:29:39,920 --> 00:29:41,920 You can't not yet. 495 00:29:41,920 --> 00:29:42,920 You have to earn it. 496 00:29:42,920 --> 00:29:43,920 Pay your dues. 497 00:29:43,920 --> 00:29:44,920 Yeah. 498 00:29:44,920 --> 00:29:49,920 And listen, I share that it is an inevitability. 499 00:29:49,920 --> 00:29:51,120 You will get that. 500 00:29:51,120 --> 00:29:53,000 You will earn that. 501 00:29:53,000 --> 00:29:55,680 So don't feel like, oh, that's a far off thing. 502 00:29:55,680 --> 00:29:56,680 Right. 503 00:29:56,680 --> 00:29:59,320 It's just listen, it's going to take a handful of months. 504 00:29:59,320 --> 00:30:03,000 And if you'll just do the work, I promise you're going to get into the promised land 505 00:30:03,000 --> 00:30:04,000 where it's easy. 506 00:30:04,000 --> 00:30:07,820 And so that's the thing on being a guest as well. 507 00:30:07,820 --> 00:30:15,040 You will get to a point where, you know, with very little, very little effort, you will have 508 00:30:15,040 --> 00:30:20,880 plenty of shows saying, Josh, Ashley, we would love to feature you. 509 00:30:20,880 --> 00:30:21,880 Just keep showing up. 510 00:30:21,880 --> 00:30:23,120 Be a good guest. 511 00:30:23,120 --> 00:30:25,800 Get good at being a guest. 512 00:30:25,800 --> 00:30:27,780 You know, and be yourself. 513 00:30:27,780 --> 00:30:30,240 And I'm not saying that there's a perfect model. 514 00:30:30,240 --> 00:30:32,240 Some people listening to me don't like me at all. 515 00:30:32,240 --> 00:30:33,480 Don't like my delivery style. 516 00:30:33,480 --> 00:30:34,480 That's OK. 517 00:30:34,480 --> 00:30:35,480 And they're wrong. 518 00:30:35,480 --> 00:30:36,480 No, I'm into it. 519 00:30:36,480 --> 00:30:37,480 And that's OK. 520 00:30:37,480 --> 00:30:38,480 Right. 521 00:30:38,480 --> 00:30:41,400 So what you want to do is you want to you want to know who your audience is and appeal 522 00:30:41,400 --> 00:30:42,400 to them. 523 00:30:42,400 --> 00:30:47,740 And and quite honestly, like this, this gets into a larger conversation about branding 524 00:30:47,740 --> 00:30:49,040 and like who you are. 525 00:30:49,040 --> 00:30:51,320 It's like be authentic to who you are. 526 00:30:51,320 --> 00:30:54,480 And that will be a natural filter so that you can make sure to work with people that 527 00:30:54,480 --> 00:30:56,560 are aligned with you. 528 00:30:56,560 --> 00:30:58,000 I love everything you've said. 529 00:30:58,000 --> 00:31:01,440 And if people aren't taking notes, they better rewind this and start taking them, because 530 00:31:01,440 --> 00:31:05,440 everything you have shared is exactly what I think people need to hear. 531 00:31:05,440 --> 00:31:08,640 Because like I said, just so many people, they get into this business and they're like, 532 00:31:08,640 --> 00:31:11,960 OK, I'm going to start podcasting and I'm doing it because I want to make money. 533 00:31:11,960 --> 00:31:13,900 And how can I make the fastest cash? 534 00:31:13,900 --> 00:31:16,640 And like you said, they're tripping over stacks of cash to get to the pennies. 535 00:31:16,640 --> 00:31:18,180 I love that analogy. 536 00:31:18,180 --> 00:31:19,180 That is so sexy. 537 00:31:19,180 --> 00:31:21,480 Well, where can people find you? 538 00:31:21,480 --> 00:31:22,480 Yeah. 539 00:31:22,480 --> 00:31:28,000 So a couple of things is that if you've been listening to me, you're like, wait a minute, 540 00:31:28,000 --> 00:31:29,740 how does this guy do this again? 541 00:31:29,740 --> 00:31:35,400 How does he, you know, and listen, if you want to write, if you hurry. 542 00:31:35,400 --> 00:31:37,520 And you go to the I'm going to give you the URL right now. 543 00:31:37,520 --> 00:31:46,280 And if you type this and you go to this, you can go through our our high ticket lead gen 544 00:31:46,280 --> 00:31:49,120 training and I'll just teach you everything. 545 00:31:49,120 --> 00:31:50,120 And it's free. 546 00:31:50,120 --> 00:31:52,280 You don't have to buy anything like we're cool. 547 00:31:52,280 --> 00:31:53,840 We're cool. 548 00:31:53,840 --> 00:31:58,120 So specifically, if you're making under a quarter million dollars a year, this is designed 549 00:31:58,120 --> 00:31:59,120 for you. 550 00:31:59,120 --> 00:32:01,720 I'm happy to happy to give. 551 00:32:01,720 --> 00:32:10,820 And that's it up www.upmyinfluence.com forward slash free. 552 00:32:10,820 --> 00:32:16,840 So up my influence.com slash free and and scroll down to where it says scholarship and 553 00:32:16,840 --> 00:32:19,360 and you'll be able to enroll for that. 554 00:32:19,360 --> 00:32:21,460 I'd be thrilled to have you there. 555 00:32:21,460 --> 00:32:24,920 If you're doing six figures, you're in kind of in the B2B world. 556 00:32:24,920 --> 00:32:27,360 I'm always looking for great guests. 557 00:32:27,360 --> 00:32:29,180 You know, just hold on a minute. 558 00:32:29,180 --> 00:32:31,040 You know, there's a little bit of delay. 559 00:32:31,040 --> 00:32:38,160 But yeah, you just go to up my influence.com slash guest and you'll see exactly where you 560 00:32:38,160 --> 00:32:39,160 can register there. 561 00:32:39,160 --> 00:32:40,160 Or you could just go to my main website. 562 00:32:40,160 --> 00:32:41,160 I'll buy you'll find it. 563 00:32:41,160 --> 00:32:42,160 It's I make it pretty easy. 564 00:32:42,160 --> 00:32:43,160 That's awesome. 565 00:32:43,160 --> 00:32:46,120 And everybody that's listening, you need to go to his website anyway, because his blog 566 00:32:46,120 --> 00:32:47,380 is filled with amazing content. 567 00:32:47,380 --> 00:32:49,520 Your YouTube channel is filled with amazing content. 568 00:32:49,520 --> 00:32:54,500 I mean, it is definitely a place to go to get all the ideas on how to build authority 569 00:32:54,500 --> 00:32:55,500 in your business. 570 00:32:55,500 --> 00:32:57,140 And I'm just so glad you could be here today. 571 00:32:57,140 --> 00:32:58,760 Thank you so much for your time. 572 00:32:58,760 --> 00:32:59,760 Yeah. 573 00:32:59,760 --> 00:33:00,760 Thank you. 574 00:33:00,760 --> 00:33:03,560 I mean, I love the model. 575 00:33:03,560 --> 00:33:05,480 I love the work that you're doing. 576 00:33:05,480 --> 00:33:08,760 Ashley, you're you've been a longtime friend. 577 00:33:08,760 --> 00:33:12,600 You are truly someone who cares for the success of other people. 578 00:33:12,600 --> 00:33:14,020 You're good people to know Ashley. 579 00:33:14,020 --> 00:33:15,200 Thank you so much for having me. 580 00:33:15,200 --> 00:33:16,760 Thank you for saying that. 581 00:33:16,760 --> 00:33:17,760 I really appreciate it. 582 00:33:17,760 --> 00:33:20,760 Now, I'm going to ask you one last thing before I let you go. 583 00:33:20,760 --> 00:33:23,680 Is there anything I didn't ask you you really wish I had? 584 00:33:23,680 --> 00:33:29,760 Um, you know, listen, it's I think I underlined this a couple of times. 585 00:33:29,760 --> 00:33:34,760 Yes, I want you to read Bob Berg's book, The Go Giver or Go Giver sell more. 586 00:33:34,760 --> 00:33:39,600 I want you to anytime you hear any guru out there that is saying you can have fast and 587 00:33:39,600 --> 00:33:45,480 easy money, you're one funnel away, maybe someone who says that, take all that with 588 00:33:45,480 --> 00:33:47,800 a big grain of salt. 589 00:33:47,800 --> 00:33:48,800 Right. 590 00:33:48,800 --> 00:33:53,880 It's if you're trying to shortcut the system, and all you care about is getting sales from 591 00:33:53,880 --> 00:33:54,880 people. 592 00:33:54,880 --> 00:33:56,020 We all know it. 593 00:33:56,020 --> 00:34:00,060 We all know what you're doing, and we don't really care for it. 594 00:34:00,060 --> 00:34:03,500 So whatever your intention is, we all know. 595 00:34:03,500 --> 00:34:09,280 And so you may as well just give up on the idea of trying to treat people like dummies 596 00:34:09,280 --> 00:34:14,360 and instead treat people like you would want to be treated as adults. 597 00:34:14,360 --> 00:34:19,560 And just be generous with your time, be a giver, make it ridiculously easy for people 598 00:34:19,560 --> 00:34:27,720 to get to know you, build that proximity because that proximity will lead to familiarity. 599 00:34:27,720 --> 00:34:31,540 Familiarity then gives you know, like and trust and know, like and trust. 600 00:34:31,540 --> 00:34:33,320 That is who we do business with. 601 00:34:33,320 --> 00:34:35,720 Oh, that's so good. 602 00:34:35,720 --> 00:34:36,720 Fantastic stuff. 603 00:34:36,720 --> 00:34:37,720 Well, thank you again. 604 00:34:37,720 --> 00:34:38,720 Yeah, Ashley. 605 00:34:38,720 --> 00:34:39,720 Thank you so much. 606 00:34:39,720 --> 00:34:43,880 Well, my fellow podcasters, I hope you've gained some really good insights from Josh's 607 00:34:43,880 --> 00:34:44,880 interview. 608 00:34:44,880 --> 00:34:49,560 To learn more about launching and growing your own show, visit us at rss.com backslash 609 00:34:49,560 --> 00:34:50,560 blog. 610 00:34:50,560 --> 00:34:53,360 And if you'd like to start your show, you can start for free at rss.com. 611 00:34:53,360 --> 00:34:56,480 You can get your first episode on us. 612 00:34:56,480 --> 00:35:16,480 Thanks for tuning in.