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Welcome to another episode of our podcast at

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the Canadian Breakpoint. So as many people know,

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we are live at the AMR Symposium this year. So

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this is something different I'm doing with this

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mini series. And we're really talking about antimicrobial

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resistance, but from all different perspectives.

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So we've had some researchers, we've had clinicians,

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and now we're going to have... Kind of a different

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outlook and input from our speaker here. So we

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have Harpa Isfield - I'll help you out. Healy?

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He's spelled Healy. Thank you. All right. So

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Harpa, what brings you to AMR? And can you let

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our audience know a little bit about yourself?

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Yeah, so I'm a knowledge broker in the area of

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infectious disease public health. So I'm a project

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manager working with the National Collaborating

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Centre for Infectious Diseases. And some people

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out there might be familiar with the NCCs and

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ours is the only one that's focused on infectious

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disease. So normally our audience who we talk

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to is public health professionals at many levels.

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And this stream of our work, I've been working

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on it since about 2016. And this is the only

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stream of our work where we have... public, include

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public as an audience. We also work more closely

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with a lot of organizations that are direct providers

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of healthcare. So we have, we've been in a space

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for quite a while, like since 20, since actually

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the beginning of NCCID, we've always been involved

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in some kind of awareness building efforts. I

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think it started out as a day actually, ironically,

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about just antibiotics. And this campaign that

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we've had really growing as a bit of a grassroots

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effort, because it doesn't have big dollars,

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but it has a lot of passion behind it. And we

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call that AMR Aware Canada. And so NCCID has

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a role coordinating that collaborative campaign.

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And we're here at the symposium because, well,

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because conversations are happening here and

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we want people to, you know, a lot of the experts.

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And people, all the many disciplines are involved,

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of course, as you know, in AMR. And we want to

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be in the space where there is that multidisciplinary

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scope, One Health scope, because we really need

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more of the champions and experts in all these

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fields to be aware that we do have a campaign

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in Canada. Many are looking for, you know, to

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make use of educational materials. And there's

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a lot of efforts in Canada. And we're trying

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to bring those forward under one umbrella of

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AMR Aware Canada. So we were newly rebranded

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last year. As I mentioned, we've been working

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at this NCCID for many years, but it's really

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developed more into a more concrete entity that

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last year we rebranded and a new website, a new

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name, AMR Aware Canada. So that's really come

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to a head for us. And so now we're really trying

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to get the word out to strengthen this. The collaborative

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approach to awareness building is, you know,

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it's not a top -down, heavily funded kind of

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approach. It's the experts who are the early

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adopters that know why AMR matters. Yes. But

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they don't have maybe the materials, the resources

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to point to, to get that word out. And then...

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So obviously we're very familiar from like a

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few years back, your team had presented some

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of the educational tools, resources of how physicians,

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pharmacists, researchers, et cetera, could access

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some of these tools. So what's kind of been the

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new thing that's been going on or the newer projects

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that you guys have been working on? Well, certainly

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we know we hear again and again that we need

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to tell more stories about AMR. People need to

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understand, put a face to that and understand

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how that presents in a person's life and what

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they do when they're actually told they have.

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You know, you have your maybe you're colonized

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or you have a resistance infection and they need

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maybe they're living in long term care and they

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are concerned or they're a caregiver of an elderly

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person. Right. How do they need to. control the

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spread of that or how do they need to manage

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their care. But a patient perspective is something

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that can really add a lot of depth and make connections

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with people. So this year, we have featured other

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stories that have come to us through other organizations,

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Health Canada produced some other campaigns like

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the antimicrobial resistance. fighters that comes

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from Becton Dickinson. They have a series that

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gathered stories. We've brought some of those

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into our campaign that are on our site, but now

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we're actually partnering, co -creating some

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stories with patients, but that's something new.

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And we have a new news page on our site where

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we're, we're trying to be a bit of a voice. for

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those who have some educational events new resources

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coming out that we can feature so we push those

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out in a newsletter people can sign up to stay

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in touch and know what's new from those resources

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but the news page is also incorporated within

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our website that's just another way we can bring

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people to the site so that they know they know

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this entity exists they can get some of the the

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language that we've developed that's more public

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friendly on that site so they can make use of

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that they can also go to the resource repository

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and actually filter last year we've sort of made

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improvements to how people can find the resources

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right it's filterable by you know is this a patient

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handout i need or uh or is it an infographic

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or which audience is it for so some of the new

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items i'm excited about the stories we have a

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sign up button so that it helps us build this

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community. Now we have, since Brad talked to

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you last year about this, we now have over 2

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,000 subscribers to this campaign who will get

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that, those updates and that news. So it's a

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way to just build the community. And I know,

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you know, what lands in people's inboxes isn't

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always what they open, but it helps us, you know,

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we populate that with, you know, what's going

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on with some of the events. We want to hear how

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people might use the news. For example, maybe

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they want to learn about policy developments

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in Canada about AMR. Right. We have a lot of

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different collaborators working with us. So what

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they feature is very different. Some are working

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on games and to make it fun to learn about AMR.

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Yeah. Some are working on hard hitting issues

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about. war affected or migrants with AMR those

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populations and some of the policy needs about

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innovation so we try to wide range wide range

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but we're trying to bring it together for you

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know some access so that people you know spreading

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awareness and educating people about AMR we know

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that's not everybody's permit they're they're

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not thinking of that and they don't even have

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time for that in their jobs right so we're trying

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to make that easy to access and our collaborators

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want to share and make that if you've been in

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the session today you heard from Simon Habegger

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of Debugs Need Drugs that a wonderful resource

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numerous languages yeah and he's making that

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you know available so we we need to leverage

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those tools in Canada and know you know People

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want to know where the Canadian products are,

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what's relevant to their audiences. And we can

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go to those and we want to make that easier to

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find. And so all of these tools, it's amazing

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that so much has actually happened since we last

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heard about all of this, which is fantastic and

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so much growth in the area. So congratulations

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for such a great achievement. And in terms of

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kind of for our audience, just so maybe some

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are not aware of like where to find these resource

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tools, do we have a certain link or website?

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Yeah, so people can go to amraware .ca. which

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of course stands for Antimicrobial Resistance

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Aware Canada, AMR Aware Canada. And yeah, so

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that's the main portal. And you'll see listed

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many of our partners there. We have over 20 partners

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listed and more we haven't yet listed, but so

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we're growing this campaign. And that's part

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of why I'm here at the symposium, really reach

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out to other collaborators. So yeah, go to that

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website. go to the campaign page for something

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to share during World Antimicrobial Awareness

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Week. We've got volunteers within this collaboration

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who have been working to light landmarks across

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Canada. We have 31 at this point. And so I have

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several days and, you know, a week until almost

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until the close of World AMR Awareness Week.

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Yeah. So that's just, you know, some of the...

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The activities we do, of course, are just short

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-term things for the week. But yeah, check out

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the resource page, the news. But the stewardship

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AMR, sort of PAN AMS, is the name of our webinar

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series. And that's ongoing through the year.

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So despite the fact that we do have this big

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push for the world, you know, the WOW event.

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We try to bring practitioners together often

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from very disparate settings. Some are in low

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-resource settings in rural areas. Others are

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champions out of maybe hospital settings and

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tertiary care. But we want to hear from a range

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of players out there what stewardship looks like

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in their setting, how they got that. going. And

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so we've developed this webinar series to spark

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some conversations and presentations. So the

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CanAMS is something that's ongoing that people

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can look for also through that same website.

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Okay, awesome. Thanks so much, Harpa. We really

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appreciate all of your guys' efforts and you

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coming on the podcast to tell us some updates

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with NCCID. So it's always fantastic to hear

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all the work you guys are doing. And thank you

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for supporting us clinicians with this, because

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as you mentioned, we're busy and want somebody

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to kind of handhold us through this. And I think

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you guys are doing a fantastic job. So thank

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you. Yeah, very great. Thanks for letting us

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speak today. Yeah, of course. Thanks.
