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Hey, I'm Zach and I'm on the attack.

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I think I've done that one recently,

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but it just fits this one a lot better.

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Like we're talking about attack ads and I'm Zach attack.

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That was like the nickname people gave me all the time

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and I hated it.

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I was like, what a like, I'm not a very attacky person,

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but they were just just cause it rhymed, you know?

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I gotta bring it back.

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Did you know that any joke you have to explain

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is not a joke worth telling?

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I didn't think it was the joke was hilarious

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in the first place, but it's Friday evening my time.

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So I'm out of steam and I'm just coming at it, you know?

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Instead of my usual coffee,

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I got my gin and lemonade right next to me.

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So I may not be sharp, but we're gonna be okay.

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We're gonna get through it.

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My name's Caitlin and I can think of a few people

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that I would post an attack ad about.

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Okay, two follow-ups.

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Are you able to, are these public figures

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that you would post attack ads about?

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Or are they like personal vendettas?

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Personal vendettas, of course.

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Okay, good.

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My follow-up is irrelevant.

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So yeah, I would do the same thing.

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I would definitely, and I'm not above it.

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I have some ideas in the works

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and some people that I think we could use

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our marketing skills for.

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So watch out.

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That is a real thing.

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Yep, that's based on a true story.

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He actually does have things in the works.

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He pitches us once a quarter,

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hey, can we do this yet?

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Can we do this yet?

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Can we do this yet?

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No, we can spend our money on different things.

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Well, hey, well, I think we can readdress it after this

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because our conversation today is attack ads by politicians.

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And if they work, we're gonna see if attack ads really work.

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So with that, welcome to Manipulating the Masses.

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All right.

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So as I said in the intro, attack ads today.

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I mean, let's just kick it off, Caitlin.

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We're in marketing.

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We're diving into politics this season.

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So simple question.

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Do you think they work?

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Do you think attack ads sway voters?

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Oh, that's a great question.

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People that may have been voting for someone

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and swayed to the other side based on an attack ad.

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I don't think it would sway voters.

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I think it would put question in voters minds.

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And just that's from personal experience.

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So if I see an attack, well, actually, you know what?

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Hold up.

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If I see an attack ad, I'm fucking annoyed.

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Like the attack ad is so vindictive and outlandish

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and they're making these outrageous claims

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that I immediately am like, hold up.

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All of this shit is false.

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I know it's basically like or twisted.

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And I think we're in that era now.

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It's 2023.

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We're used to seeing these ads.

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And I think the average television consumer can spot a false

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narrative when they see it.

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I could be giving the public too much credit though.

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Am I?

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I think you are.

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I think you are.

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I would say but my caveat to say where you're right is,

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in my opinion, is you're right.

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TV when we see like typical commercial attack ads,

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we're like, all right, bro, like, OK, cool.

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You just took some facts and you're just making me hate

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the other person rather than saying what you stand for.

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Right?

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You're taking this television spot where I would counter you

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and say that it's still swayable is online.

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And the attack ads have shifted to the digital space.

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I think they're a lot more subtle.

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I think they're a lot more thought out and they're expanded

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by media outlets to which we have discussed.

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You read certain media outlets based on your political preference.

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Your overall opinion TV ads don't work.

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How what's your opinion on like the digital space?

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Do you think because attack ads may be more short form video

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graphics, do you think those work on people?

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It's hard to determine in the digital space who is putting out

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those quote unquote attack ads because we're so inundated

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with misinformation that it could it might not even be

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from your political opponent.

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So I don't know that I've seen an attack ad from an opponent

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that I can remember.

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Does that make sense?

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Yeah, and I think it speaks to our point where they're becoming

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a lot more subtle, right?

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They're subtle.

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The yes and then I'll learn some way.

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Is it a Russian bar?

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Is it?

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Is it?

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Or is it a mysterious super PAC or is it?

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Yeah, who cares, you know?

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So with that, we'll get into that.

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I think we both have our theories.

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But we're going to start off as we typically do with the original

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the OG probably one of the most famous attack ads in the political

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sphere.

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So this attack ad was launched in 1964 by Lyndon B Johnson who

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had just taken over the presidency from JFK.

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So he was an elected president.

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JFK was assassinated.

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He was president at the time.

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He's seeking reelection for an office that he wasn't originally

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elected to and my man originated the attack ad.

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And the ad is pretty famous.

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It's called Daisy Girl.

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And here I'm going to chat it to you.

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So you can pull it up on your end.

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I will share my screen so the viewers on our YouTube channel

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can see and watch the video.

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And then for those of you listening at home, we will play the audio.

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One, two, three, four, five, seven, six, six, eight, nine, nine.

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Seven, eight, seven, six, five, four, three, two, one.

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Zero.

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These are the stakes to make a world in which all of God's

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children can live or to go into the dark.

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We must either love each other or we must die.

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Vote for President Johnson on November 3rd.

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The stakes are too high for you to stay home.

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Bombastic.

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Literally.

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I don't know.

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In terms of attack ads, I feel like that one was really tame.

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I think they progressed, yes, to a lot more harsh.

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But saying that it's either vote for Lynda Meade Johnson

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or suffer nuclear annihilation fits the time that was going on.

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But also very different than the typical presidential ads

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that came out beforehand.

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This one just kind of changed the game, right?

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Nuclear annihilation is not what I got from that.

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I thought a spaceship was blowing up.

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Oh, yeah.

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I mean, the graphics aren't great, but it is meant to be a

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nuclear bomb.

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How was I supposed to know that?

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You know, I think it was the zeitgeist of the time.

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Like nuclear, Russia, Cold War was going on, right?

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Like that was top of people's minds.

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So that's what I think people would associate it with.

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You know?

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But that's, it was protect our children, love each other,

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or suffer a nuclear annihilation.

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And typically I went on a very deep dive into presidential ads

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and typically I watched a bunch of old ones and typically like

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the original TV ads were like the president sitting at a table

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being like, I stand for this.

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I believe in this.

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I believe in this.

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We should do this.

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And this was the first one to be like, yo, that guy sucks.

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You're going to, we're going to blow up if you vote for that guy.

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Right?

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Do you have any thoughts on that?

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I don't feel like that messaging was maybe I just wasn't the target audience

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and maybe it was a result of me not living in the times.

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But also when it started off with a girl picking a daisy and her just

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fucking up the count, I was like, oh, this is a girl who can't count correctly.

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I thought it was going to be like about.

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I thought it was going to be about Linda B Johnson not knowing how to count.

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Oh, no, this was from Linda.

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Yeah.

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Oh, I'm sorry.

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Goldwater versus Goldwater Goldwater can't count.

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Yeah.

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Okay.

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Yeah.

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I thought I was about to be like Goldwater is illiterate and now the spaceship is

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I don't know.

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It did not hit the way it thought it.

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Okay.

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Yeah.

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It did not stand the test of time, but we'll get into the impact of this ad

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because it did hit its audience at the time.

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They resonated with people at the time.

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So moving on, let's flip to the other side.

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Right.

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As a comparison, right?

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Goldwater instead of directly attacking LBJ, he went with that classic approach.

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Goldwater ran an attack at on the Democrats as a whole.

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So I think the different tactic was like they both started attacking each other.

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This is the first presidential campaign where they're running TV spots to like attack each other.

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LBJ was like Goldwater is going to blow us up.

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Goldwater takes a different approach and see if you can pick up any Republican points

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during this that have stood the test of time on their platform.

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So I chatted you the link.

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You let me know when you're ready.

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I'll share my screen for the viewers at home.

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Hand over your heart. Ready? Begin.

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I pledge allegiance to the flag of the United States of America.

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We will stand for which it stands, one nation under God.

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In the name of the Fatherland.

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We will stand for which it stands, one nation under God.

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In the name of the Fatherland.

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We will stand for which it stands, one nation under God.

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In the name of the Fatherland.

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I want American kids to grow up as Americans, and they will.

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If we have the guts to make our intentions clear.

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So clear they don't need translation or interpretation.

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Just respect for a country prepared as no country in all history ever was.

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In your heart, you know he's right.

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Vote for Barry Goldwater.

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I'm just laughing at these marketing slogans are so basic.

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Like in your heart, you know he's right.

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Come on, we can have thought of something better.

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Um, classic, pledge allegiance.

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I'm just going to make it American straight again.

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Pledge of allegiance mirrored with Russian Gorbachev,

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who was the premier of Russia at the time, like them just cutting back and forth.

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It's like the basics of subliminal messaging being like you hear America,

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see Russia, hear America, see Russia, you know.

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Okay, that's what I didn't understand.

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Can you explain that to me because it was cutting back and forth to a communist, right?

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And, and meanwhile the children are pledging allegiance to the United States of America flag.

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And so my subliminal messaging flag red flag was if you pledge allegiance to the flag,

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then you are a communist.

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Oh, you're reading these.

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You would never make it in the 60s, Caitlin.

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You would, you would be the anomaly.

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You know, it was meant to say like, oh, America, Russia and like the kids like the Russians want our kids to be speaking Russians.

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They want us to take us over.

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Barry Goldwater is right that he's you don't need translations as a kid.

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Like they want to be American.

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We're American true blue.

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Like we're all American.

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Screw the Russians.

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Screw the idea of communism.

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America.

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I totally got the America thing.

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And I think I was just maybe Zach, it's just because I am not a history buff and I have no fucking idea what's happening in the 60s beyond the fact that Twiggy was on every Vogue magazine.

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That's a deep cut.

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That's good though.

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That's a deep cut.

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Well, a lot of things were going on in the 60s. Let's just a high recap civil rights.

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You know, assassination of JFK Vietnam Cold War, nuclear arsenal, all of those things very traumatic time hippies, burning bras, Woodstock.

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It's an it's an impactful period.

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But you can see what was on the lexicon of these two politicals like they're both saying vote for the other one or our country is going to cease to be what we know.

255
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Yeah, one person is saying, if you don't vote for me, we're going into nuclear war.

256
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And the other person is saying, if you don't vote for me, we're all going to become communists.

257
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Correct.

258
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Okay.

259
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Correct.

260
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So those acts did not serve the way they thought they served.

261
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But I would argue that one of them did. So, you know, you're not a history buff, but you know, so let's not cheat here if you genuinely who won the election.

262
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Johnson Johnson.

263
00:15:22,600 --> 00:15:24,600
Okay. Okay, I'm just checking. I'm just checking.

264
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Johnson not only one, he won in a landslide, like one of the biggest victories in presidential history.

265
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Right. Like he had 486 electoral votes compared to Goldwater 52.

266
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Goldwater only one Arizona, Louisiana, Mississippi, Alabama, Georgia, and South Carolina, he won like this, a few South states, and that's it.

267
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And a lot of them credit it to this that Daisy girl ad where it's like they people were afraid of nuclear annihilation.

268
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They were running drills in schools for kids to hide under their desk in case of a bomb drop Cuba had nuclear on nuclear they had the whole Bay of Pigs situation.

269
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They were worried that Goldwater couldn't count correctly.

270
00:16:17,600 --> 00:16:21,600
Exactly. They were like, we need a president who can do math.

271
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Count to 10.

272
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Okay.

273
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So this is one example that they credit that victory in part to this attack ad, the Daisy girl ad. Right. Let's keep going.

274
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So let's jump ahead to maybe more, more your speed.

275
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Ronald Reagan in the 1980s.

276
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1980 Ronald Reagan to be exact. This was a new fold of attack ads.

277
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Ronald Reagan was the first president to have like a full media team behind him with such.

278
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This is a central podcast. So we're going to say with such impactful people as Carl Rove, who is credited to be the architect of the current Republican parties.

279
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He's, you know, messaging.

280
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He's like the messaging guru of the Republican Party Carl Rove. Roger Ailes was on this ad to who was the CEO of Fox News kind of founded the entire Fox News company.

281
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And so this was this Ronald Reagan. This is the first time there was a media team. Right. So you could like, I think to your point of like the 1964 ads didn't hit the mark was because they just had people like putting out ads.

282
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This was the first time there was like media people on a campaign.

283
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I think wasn't Reagan in the media before he even became a politician too. Like wasn't he. Yeah, he was, he was an actor. Correct.

284
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So he understood. He was like, all right, like he got the power TV is a big deal. Right. TV is a big deal.

285
00:18:07,600 --> 00:18:12,600
All right, so let's let's pop over to this one. I'll share my screen again.

286
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1980 Ronald Reagan. Let's see if we can pick up on any tone changes in those 14 years.

287
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In a copyrighted story in the New York Times on October 27th, William Sapphire wrote,

288
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the smoothest of Iran's diplomatic criminals was shown on American television this weekend,

289
00:18:32,600 --> 00:18:36,600
warning American voters that they had better not elect Ronald Reagan.

290
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Ayatollah Khomeini and his men prefer a weak and manageable U.S. president

291
00:18:42,600 --> 00:18:46,600
and have decided to do everything in their power to determine our election result.

292
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A reminder from Democrats for Reagan.

293
00:18:53,600 --> 00:18:56,600
Wait, that's really funny. Isn't Reagan a Republican?

294
00:18:56,600 --> 00:19:06,600
He is. He is. So this was your point of, you know, you never really know who the ads are going for.

295
00:19:06,600 --> 00:19:12,600
So Democrats for Reagan is actually founded by Republicans. They just named it Democrats for Reagan.

296
00:19:12,600 --> 00:19:15,600
Sure, sure. You don't see that ever though.

297
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Like you would never say Democrats for Trump.

298
00:19:18,600 --> 00:19:25,600
No, no. And we didn't even have Republicans for Biden, right? Or Republicans for Hillary.

299
00:19:25,600 --> 00:19:30,600
No, no, no, that's not a thing. That's very thick now.

300
00:19:30,600 --> 00:19:35,600
So with that ad, you can kind of see, and this is what these ads do originally,

301
00:19:35,600 --> 00:19:41,600
they kind of capture what the big talking point of the time is, right?

302
00:19:41,600 --> 00:19:49,600
So obviously the other one was nuclear war. This one's Iran. The Iran hostages are going on.

303
00:19:49,600 --> 00:19:55,600
Do you have any thoughts on that before we jump to the other side, the Democratic Jimmy Carter?

304
00:19:55,600 --> 00:20:00,600
No, I laughed really hard. I thought it was really funny. It's something that I feel like we would have put out.

305
00:20:00,600 --> 00:20:07,600
It's like, it's so childish. It's like, if you don't like a stupid president, vote for Reagan.

306
00:20:07,600 --> 00:20:13,600
Reagan is smart. They want a weak president.

307
00:20:13,600 --> 00:20:21,600
The bad guys would prefer we have a weak president. It's so childish and it's so wonderful all at the same time.

308
00:20:21,600 --> 00:20:28,600
I agree. So I think the thing is, the ones that are, we see this common thread coming to light where it's like,

309
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they're not really these attack ads at least originally weren't really going after the person.

310
00:20:33,600 --> 00:20:38,600
It was basically saying a vote for this person is a vote for the enemy, right?

311
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Whether that be Iran, whether that be Russia, whether that be nuclear war, like the bad thing that's going on in your head,

312
00:20:46,600 --> 00:20:50,600
like the bad situations, if you vote for them, it's going to happen, you know?

313
00:20:50,600 --> 00:20:53,600
So that's the kind of thread we see coming out.

314
00:20:53,600 --> 00:20:59,600
So I just chatted you, let's take a look at Carter on the other side.

315
00:20:59,600 --> 00:21:04,600
I think you're going to like this one. I think you're going to like this one based on the feedback that you had.

316
00:21:04,600 --> 00:21:10,600
Ready? Oh, let me show my screen. So the viewers at home can see it.

317
00:21:10,600 --> 00:21:14,600
I just can't imagine him being president. It's too complex a job.

318
00:21:14,600 --> 00:21:19,600
I'd hate to see him involved in a Near East Peace Discussion or Solve Free Agreement

319
00:21:19,600 --> 00:21:24,600
and come up with one of these ill-informed shoot from the hip types of comments.

320
00:21:24,600 --> 00:21:30,600
When I go into the polling booth on November 4th, I'm not just going to think of the politics. I've got to think of my family.

321
00:21:30,600 --> 00:21:36,600
Two men are the real contenders for the presidency today. The people of California remember one of them quite well.

322
00:21:36,600 --> 00:21:42,600
Ronald Reagan is not a man that I would want meeting our country for any period of time.

323
00:21:42,600 --> 00:21:45,600
Ronald Reagan is not a leader.

324
00:21:45,600 --> 00:21:49,600
I think he would have gotten us into a war right by this time. Carter certainly hasn't.

325
00:21:49,600 --> 00:21:56,600
It wasn't until President Carter came that we really had for the first time peace between Egypt and Israel.

326
00:21:56,600 --> 00:22:02,600
I think it's a big rest to have Reagan as president. Reagan scares me. He really scares me.

327
00:22:02,600 --> 00:22:05,600
I think I've got to go for President Carter.

328
00:22:05,600 --> 00:22:09,600
On November 4th, re-elect President Carter.

329
00:22:09,600 --> 00:22:16,600
Thoughts. Thoughts on that. So it takes a little bit different tone.

330
00:22:16,600 --> 00:22:24,600
Well, this one is much more direct. This one's the most direct ad that we've seen in the past four.

331
00:22:24,600 --> 00:22:28,600
But I have to say that I liked the other one the best.

332
00:22:28,600 --> 00:22:30,600
So why did you like it?

333
00:22:30,600 --> 00:22:35,600
So childish and comical.

334
00:22:35,600 --> 00:22:41,600
But to be fair, I'm doing this from my own personality.

335
00:22:41,600 --> 00:22:50,600
And I appreciate that type of silliness, I guess. And I'm also like what literally 50 years were moved from the times.

336
00:22:50,600 --> 00:22:57,600
So if I probably saw this ad come across my TV, I'd probably would question it.

337
00:22:57,600 --> 00:23:02,600
I'd probably think it was stupid. But now looking back on it, I think it's hilarious.

338
00:23:02,600 --> 00:23:06,600
Yeah, I think Reagan earns my vote.

339
00:23:06,600 --> 00:23:11,600
Yep. There you go. Clip it, quote it, put it out on the socials.

340
00:23:11,600 --> 00:23:20,600
Caitlyn votes for Reagan. I think to your point, this, why I pulled this one out, I think you're right.

341
00:23:20,600 --> 00:23:26,600
Everybody leans towards the Reagan one. And that's why I prefaced this with like a common enemy.

342
00:23:26,600 --> 00:23:34,600
Wait, did you, everyone leans towards the Reagan one? Like everyone in history or?

343
00:23:34,600 --> 00:23:42,600
I think the voters at the time and I think looking back, it was much more impactful because they tied.

344
00:23:42,600 --> 00:23:53,600
It's so stupid. It's so stupid. It's a stupid ad. I don't find it impactful at all. I find it silly, which is why I like, I'm like, oh, a president with a little bit of humor.

345
00:23:53,600 --> 00:24:01,600
But you know what? And during the time, I don't think he had humor going into this. I think he was dead serious and was like, well, let's put out the most impactful campaign that I possibly can.

346
00:24:01,600 --> 00:24:13,600
And he came up with that garbage. It worked. So actually, Reagan in this election won in the biggest landslide in American history.

347
00:24:13,600 --> 00:24:22,600
He won 489 electoral votes, only losing three states, Minnesota, West Virginia, oh, four, Maryland and Georgia.

348
00:24:22,600 --> 00:24:32,600
Georgia is where Jimmy Carter's from. So not even California voted for Carter. The whole video was taking place in San Francisco. Come on, people of San Francisco.

349
00:24:32,600 --> 00:24:49,600
California Republican. Yeah, California went Republican. And I agree. It's like, it's like, so what I'm, what we're seeing here is when you look at these attack ads and they're trying to create an outside enemy and link that candidate to an outside enemy.

350
00:24:49,600 --> 00:24:54,600
Those work, right? Like the difference.

351
00:24:54,600 --> 00:25:02,600
I don't know if you have that in your notes or if you just came up with that on the spot, but that's the ticket. I like that. An outside enemy.

352
00:25:02,600 --> 00:25:08,600
That's exactly what it is. Because like Jimmy Carter's ad, as we saw, it's just all talking about Reagan. They're like shitting on Reagan.

353
00:25:08,600 --> 00:25:15,600
They're like, he's awful. Nobody cares. That that's up to our opinion. It's like, oh, I kind of like him. I kind of don't like him.

354
00:25:15,600 --> 00:25:22,600
But when you're like, yo, a vote for Carter is a vote for Iran and the Ayatollah who's holding our people hostages. I'm going Reagan.

355
00:25:22,600 --> 00:25:33,600
You know, which you're probably going to get to this. But as we have a dug in prior podcast, it's like save the children.

356
00:25:33,600 --> 00:25:40,600
A lot of politicians go after save the children. So if it's like, if it's a vote, vote for Biden, then you're actually voting for sex trafficking.

357
00:25:40,600 --> 00:25:45,600
And you're like, well, fuck, I don't believe in sex trafficking. So I guess I have to vote the other way.

358
00:25:45,600 --> 00:25:52,600
Yeah. And at that point, if like you're debating with someone, even if it's a friendly debate about politics and they're like, yeah, he's a sex traffi- you've already lost.

359
00:25:52,600 --> 00:26:00,600
You're in a conversation realm that's like, I have to defend Biden against sex trafficking?

360
00:26:00,600 --> 00:26:05,600
Like, what? You're already losing. And that's why they do that, right?

361
00:26:05,600 --> 00:26:08,600
That's so true. You're like, how did we get here? Yeah.

362
00:26:08,600 --> 00:26:18,600
Like, it's impossible. So like this ad set the tone for all future ads, right? Like Republicans saw winning. Democrats saw huge losses.

363
00:26:18,600 --> 00:26:28,600
And they're like, you know, we got to just mimic this campaign for all future. We have to go at each other. We have to tie it to anything that we can.

364
00:26:28,600 --> 00:26:32,600
This existential threat we need to tie our opponent to.

365
00:26:32,600 --> 00:26:44,600
Not to put you on the spot, but do you know the national census of how many Republicans and how many Democrats were registered?

366
00:26:44,600 --> 00:26:50,600
Oh, I don't know. In 1980? Yeah. I can look it up.

367
00:26:50,600 --> 00:27:10,600
I, I, yeah, just curious. It surprises me that in 1980, states like Washington and Oregon, who are so left-leaning now, were right-leaning in 1980, which doesn't seem like that long ago.

368
00:27:10,600 --> 00:27:16,600
So I'm wondering if there were generally just more Republicans versus Democrats?

369
00:27:16,600 --> 00:27:26,600
You know, it's a good, yeah. So I couldn't see that, but I do think what we can indicate is also, I think party lines were a little more blurred.

370
00:27:26,600 --> 00:27:35,600
Totally were. Yes, absolutely. You know, it's a little more, it's a little more absolute now, but I am looking at like the voting demographics, right?

371
00:27:35,600 --> 00:27:41,600
And those white people say no more. White males.

372
00:27:41,600 --> 00:27:46,600
Yep. Yep. And you're so right. Yep. Yep. White men.

373
00:27:46,600 --> 00:27:55,600
The women vote is about 50-50 between Carter and Reagan, men skew 55-38 Republican.

374
00:27:55,600 --> 00:28:04,600
And the interesting piece though is that even the younger demographics, the 18 to 29 year olds, it's about 50-50.

375
00:28:04,600 --> 00:28:13,600
So I think maybe for younger people, it was less like affiliating with a party. It was more like you kind of affiliate with one as you get older.

376
00:28:13,600 --> 00:28:21,600
But yeah, it's a huge, huge trend, right?

377
00:28:21,600 --> 00:28:33,600
I think I'm like just talking the talk out loud for a second, but I'm also thinking in terms of moral issues, Democrats obviously lean more toward social.

378
00:28:33,600 --> 00:28:45,600
Political issues versus Republicans lean towards, I don't know, how do we say like financial more? No, not moral.

379
00:28:45,600 --> 00:28:48,600
I would say moral is Democrat.

380
00:28:48,600 --> 00:28:54,600
Okay, we can we can edit this part out. No, I think that's great. No, I think that's a great point. Like,

381
00:28:54,600 --> 00:29:04,600
Democrat is more like large moral, you know, whatever we're thinking is like in the 1980s, like you mentioned, in the 1960s, we're seeing the civil rights movement.

382
00:29:04,600 --> 00:29:12,600
In the 80s, we're seeing women demanding more rights. We're seeing them get integrated into the workplace a little bit more.

383
00:29:12,600 --> 00:29:34,600
But it is surprising. That's all I'm saying is it's surprising to me because Democrats lean more of the social issues like women's rights and like race issues that we didn't see more Democrats voting for Carter or more states swing Democrat, I should say.

384
00:29:34,600 --> 00:29:48,600
Yeah, I think it's a great point. I would agree with that. I just think maybe Reagan hit this zeitgeist of like feeling American, because that is, you know, that's where I draw the morals is like, we have social morals.

385
00:29:48,600 --> 00:30:00,600
I say we I'm working hard to be central on this. Democrats have morals that is I wouldn't say so closely tethered to America as an idea.

386
00:30:00,600 --> 00:30:20,600
Right. We just need to take take care of each other. Everybody's equal. That's not that's not American values. I would say Democrats are morality. Republicans are American values, and they really closely tie tie it to the country to just piggyback on the American values.

387
00:30:20,600 --> 00:30:36,600
It's actually more like community values, right? We kind of talked about this in one of our old podcasts or one of our prior podcasts where they really care about their immediate community. So their neighbors, they want to make sure that they're well taken care of versus Democrats are typically thinking

388
00:30:36,600 --> 00:30:47,600
more on a global scale or national scale, thinking about the human rights and everything like that. So, um, uh, yeah, yeah, just piggybacking off of what you said.

389
00:30:47,600 --> 00:31:00,600
Yeah. And I just to tie that back to like, I love it. I think, but I'm just saying like that that triggered something in me. I was watching the news maybe earlier this week, it all blends together when you run a company.

390
00:31:00,600 --> 00:31:23,600
But it they the right is using this word globalism with such negative connotation. They're calling people globalists. They're calling the globalism movement. And it just made me think of our conversation that there there is such this negative weight to thinking about the world and being a globalist,

391
00:31:23,600 --> 00:31:32,600
because they're just so anti, they're just so stitched in their community. I think there's just a nice reinforcement of that.

392
00:31:32,600 --> 00:31:38,600
Do you have anything to piggyback off my piggyback off your piggyback?

393
00:31:38,600 --> 00:31:41,600
No, let's circle back.

394
00:31:41,600 --> 00:31:48,600
Okay, well, rain it back in. Well, I'm going to bring us back to the 2000s then the 2000 election.

395
00:31:48,600 --> 00:32:06,600
Yes. Why to K many skirts and crop tops led the way that you are coming in hot with the fashion references today. I don't know why you know I'm all about it. Yeah, I'm not against it at all.

396
00:32:06,600 --> 00:32:26,600
2000 Al Gore, George Bush, classic, you know, battle. So we're going to take a look at actually two bush ads. First, not so much an attack ad, but definitely an ad that strikes a very odd tone, a weird tone.

397
00:32:26,600 --> 00:32:41,600
And I want to take a look at this and try to understand. I want us to you and I to sit in the George Bush media room. We are the head of George W. Bush's campaign. We are overseeing their media and their script and their messaging.

398
00:32:41,600 --> 00:32:55,600
I want to watch the ad and then reverse engineer the discussion that we think that they had on why to 911 was framed. It was a conspiracy and we never laid it on the moon.

399
00:32:55,600 --> 00:33:06,600
Well, he got blamed for it. So, you know, he would be like, isn't that phrase Bush did 911, you know. Okay, let me show you again.

400
00:33:06,600 --> 00:33:08,600
Oh, yeah, you're right. You're right.

401
00:33:08,600 --> 00:33:25,600
Today we live in a world of terror, madmen and missiles. Our military is challenged by aging weapons and low morale. Because a dangerous world still requires a sharpened sword, I will rebuild our military.

402
00:33:25,600 --> 00:33:39,600
I will move quickly defend our country and allies against blackmail by building missile defense systems. As president, I will have a foreign policy with a touch of iron driven by American interests and American values.

403
00:33:39,600 --> 00:33:43,600
Okay, I want some reaction. I had so many reactions to this.

404
00:33:43,600 --> 00:33:46,600
Okay, I got reactions. Hit me.

405
00:33:46,600 --> 00:33:59,600
I don't mind that one. I thought it plays to the sentimental value of Americans. He does use the word terror. Like is this pre 911 or post 911.

406
00:33:59,600 --> 00:34:01,600
It is pre 911.

407
00:34:01,600 --> 00:34:04,600
So, oh my God, use the word terror.

408
00:34:04,600 --> 00:34:06,600
Just pre 911.

409
00:34:06,600 --> 00:34:08,600
Wild.

410
00:34:08,600 --> 00:34:17,600
But yeah, and guess what? We see a child. What is with the children?

411
00:34:17,600 --> 00:34:19,600
Exactly.

412
00:34:19,600 --> 00:34:23,600
The child struck me.

413
00:34:23,600 --> 00:34:40,600
But I didn't mind it because here's a couple of things that you've already made note of is he's used a third party as the enemy. So he's not directly attacking Gore. It's actually doesn't seem like an attack ad to me. It's very much like a vote for me.

414
00:34:40,600 --> 00:34:52,600
It's like class president vote for me type ad. I will rebuild our military and you will get good grades and no more hall passes.

415
00:34:52,600 --> 00:34:54,600
If I am president.

416
00:34:54,600 --> 00:34:58,600
Yep. Yeah. Free candy in the vending machines.

417
00:34:58,600 --> 00:35:01,600
Yeah.

418
00:35:01,600 --> 00:35:03,600
Extra reaction.

419
00:35:03,600 --> 00:35:10,600
My okay. This is why I pulled it. You're right. I tried to preface. It's not really an attack at on Gore.

420
00:35:10,600 --> 00:35:38,600
I think this spoke to our previous conversations of a using children like okay I want to dissect as the media people here like why are you talking about the military while having a little girl run around and why is she like gripping a military base with barbed wire like she's trying to get out or trying to get in like

421
00:35:38,600 --> 00:35:53,600
have we trapped a little girl like the imagery and the message are totally disconnected to me but meant to strike this like exactly what you'd like this sentimental tone.

422
00:35:53,600 --> 00:36:01,600
Why would like why what do you think the reasoning behind that.

423
00:36:01,600 --> 00:36:09,600
Interesting to that he's talking about rebuilding the military.

424
00:36:09,600 --> 00:36:15,600
At a time when we weren't at war yet.

425
00:36:15,600 --> 00:36:18,600
Yeah that's a good call.

426
00:36:18,600 --> 00:36:36,600
And I don't know what the conversation was pre 911 like but it's so it's interesting that he started to focus on the military but that I totally agree with you and it didn't really like the girl.

427
00:36:36,600 --> 00:36:56,600
I paid more attention to the messaging and the music behind it more so than I did the imagery so to your point if they actually had some impactful imagery I feel like this campaign would have been solid but it's pretty disingenuine at this point because like

428
00:36:56,600 --> 00:37:06,600
you said where is that girl you said military base I present but she was in a prison yard prison is any better what's that.

429
00:37:06,600 --> 00:37:10,600
What's the difference honestly but yeah really.

430
00:37:10,600 --> 00:37:29,600
No I agree I agree like the imagery didn't make sense so I have a theory I have a theory is is they wanted they wanted to appeal to both men and women and I feel like if you're talking about the military and rebuilding the military that's men.

431
00:37:29,600 --> 00:37:41,600
And then when you have a little girl.

432
00:37:41,600 --> 00:37:47,600
Running around a prison gripping barbed wire fence while just talking about reinstating the military.

433
00:37:47,600 --> 00:37:55,600
You know I'm like yeah it just feels so obvious looking back on it but it's crazy it's crazy.

434
00:37:55,600 --> 00:38:02,600
So the next one that will do is actually one that we've reviewed in a prior episode.

435
00:38:02,600 --> 00:38:13,600
I was going to see if you could recall I know we have difficulty because we write these we produce these we edit these we put these out and then we forget about them.

436
00:38:13,600 --> 00:38:19,600
I'm wondering if you have any memory of this one that we've done.

437
00:38:19,600 --> 00:38:25,600
Can you recall like a George Bush attack at like what episode we went over.

438
00:38:25,600 --> 00:38:29,600
Do you want me to guess what ad we're going to watch before we watch it.

439
00:38:29,600 --> 00:38:34,600
Yeah or guess what episode we covered the George Bush add on.

440
00:38:34,600 --> 00:38:37,600
It's a George Bush attack.

441
00:38:37,600 --> 00:38:41,600
Okay first of all you said do I have any memory and just hard stop.

442
00:38:41,600 --> 00:38:43,600
No, no memory.

443
00:38:43,600 --> 00:38:51,600
George Bush attack ad.

444
00:38:51,600 --> 00:38:56,600
Yeah I put you on the army was it the army episode.

445
00:38:56,600 --> 00:38:57,600
No.

446
00:38:57,600 --> 00:39:01,600
Oh good guess though really good guess but no thank you.

447
00:39:01,600 --> 00:39:11,600
It was it was one that you did you want me to narrow it down it's one that you did that you wrote produced and it's actually one of our most popular episodes.

448
00:39:11,600 --> 00:39:17,600
It's not got milk it's the gender.

449
00:39:17,600 --> 00:39:29,600
Subliminal messaging it's the subliminal messaging one and as soon as you start watching it you'll absolutely remember I did like and you will talk about the subliminal messaging.

450
00:39:29,600 --> 00:39:32,600
It's actually the freeze frame.

451
00:39:32,600 --> 00:39:35,600
It's actually what they freeze frame it right.

452
00:39:35,600 --> 00:39:36,600
All right.

453
00:39:36,600 --> 00:39:41,600
Let's watch.

454
00:40:07,600 --> 00:40:14,600
I mean not very dirty right like not kind of in your face.

455
00:40:14,600 --> 00:40:24,600
Gorky Gorky pretty nice but for those watching at home there's a quick moment on that ad when they say the word bureaucrats that the word rat.

456
00:40:24,600 --> 00:40:40,600
Pop up in your screen right and that was our discussion on subliminal messaging he was accused of like trying to subliminally message the United States populist by saying associating Algor with being a rat.

457
00:40:40,600 --> 00:40:45,600
Yeah I thought that was pretty light do you have any knee jerk reactions to that one.

458
00:40:45,600 --> 00:40:47,600
No snore.

459
00:40:47,600 --> 00:40:49,600
Snore.

460
00:40:49,600 --> 00:40:59,600
All right we have a then let's move on to Algor because I have I wrote in my notes that I have a lot of thoughts on this but I don't particularly remember this one.

461
00:40:59,600 --> 00:41:02,600
So we'll watch it together.

462
00:41:02,600 --> 00:41:06,600
George W. Bush wants to bring his Texas ideas to Ohio.

463
00:41:06,600 --> 00:41:11,600
Manufacturing workers in Texas of the eighth worst paid in the nation in Ohio were the fourth best paid.

464
00:41:11,600 --> 00:41:14,600
The Texas minimum wage is three thirty five an hour.

465
00:41:14,600 --> 00:41:18,600
Six times Bush's inaction killed increases three thirty five an hour.

466
00:41:18,600 --> 00:41:23,600
Under Bush Texas went from twenty ninth to the forty eighth worst place to raise a child.

467
00:41:23,600 --> 00:41:29,600
Bush even opposed providing health care for two hundred twenty thousand more Texas children on November seventh.

468
00:41:29,600 --> 00:41:34,600
Is that the change we really want for Ohio.

469
00:41:34,600 --> 00:41:46,600
There are so many numbers that you have to digest and understand and like form your own opinion about because when it said we have the eight.

470
00:41:46,600 --> 00:41:52,600
So Texas has the eighth worst pay wage and Ohio has the fourth best.

471
00:41:52,600 --> 00:41:55,600
I'm trying to think like is it really that big of a discrepancy.

472
00:41:55,600 --> 00:41:59,600
I'm like trying to do math and not math.

473
00:41:59,600 --> 00:42:02,600
Yeah yeah it's like thirty something.

474
00:42:02,600 --> 00:42:06,600
There's so many numbers like stick to one fact.

475
00:42:06,600 --> 00:42:15,600
I agree and the imagery that accompanying it like oh goodness like just turning Ohio into Texas like.

476
00:42:15,600 --> 00:42:17,600
I just like that basic.

477
00:42:17,600 --> 00:42:25,600
You liked it like this basic like animation.

478
00:42:25,600 --> 00:42:29,600
I didn't think it was that bad like.

479
00:42:29,600 --> 00:42:36,600
I don't know I have no other thoughts like this not even worth discussing I didn't mind it I didn't like it there you go.

480
00:42:36,600 --> 00:42:38,600
Yeah OK well.

481
00:42:38,600 --> 00:42:50,600
My point on this is like like this is a broader discussion but this is my issue with a democratic marketing currently and in the past couple years like you were exactly right.

482
00:42:50,600 --> 00:43:03,600
They use their media space to talk about facts so much and numbers so much and they try to pack so much into 30 seconds like they're not wrong but it's not impactful like.

483
00:43:03,600 --> 00:43:12,600
I don't know it's too much. Yeah yeah turning turning from the twenty seven to the forty eighth worst place to raise a kid like what does that mean.

484
00:43:12,600 --> 00:43:20,600
Yeah OK on what yeah on what scale and like where do where does my state sit on that scale.

485
00:43:20,600 --> 00:43:24,600
Yeah how bad can forty seven place be.

486
00:43:24,600 --> 00:43:29,600
It's like I don't get it I don't get it it doesn't make any sense to me.

487
00:43:29,600 --> 00:43:40,600
OK that was like a snore one and I think part of the reason was like they didn't find or they didn't choose to go after each other very hard and that's why it came down to like 300 boats in Florida.

488
00:43:40,600 --> 00:43:42,600
It was a very tight race.

489
00:43:42,600 --> 00:43:47,600
So you can see the point I'm getting at is that I think attack ads work.

490
00:43:47,600 --> 00:43:49,600
You know OK let's keep going.

491
00:43:49,600 --> 00:43:51,600
We have a few of these how we're doing on time.

492
00:43:51,600 --> 00:43:53,600
Look at us go.

493
00:43:53,600 --> 00:43:57,600
Obama McCain.

494
00:43:57,600 --> 00:44:07,600
Our boy our boy Obama this is a central podcast our forty whatever President Obama who is awesome.

495
00:44:07,600 --> 00:44:16,600
OK obviously we know Obama won this election but it's for the first time in my opinion that Democrats went for the jugular.

496
00:44:16,600 --> 00:44:18,600
They went after McCain.

497
00:44:18,600 --> 00:44:30,600
There's a famous attack at Obama ran and I really want you as we're watching this next one to pay particular attention to the tagline at the end of the.

498
00:44:30,600 --> 00:44:31,600
Yes we.

499
00:44:31,600 --> 00:44:38,600
Yeah I don't I wrote this weeks ago so I don't remember the tagline are we ready.

500
00:44:38,600 --> 00:44:40,600
Let's go.

501
00:44:40,600 --> 00:44:43,600
Senator McCain or Americans better off than they were eight years ago.

502
00:44:43,600 --> 00:44:57,600
I think you could argue that Americans overall are better off because we have had a pretty good prosperous time with low unemployment low inflation.

503
00:44:57,600 --> 00:44:59,600
A lot of good things have happened.

504
00:44:59,600 --> 00:45:01,600
A lot of jobs have been created.

505
00:45:01,600 --> 00:45:04,600
I think we are better off overall.

506
00:45:04,600 --> 00:45:12,600
Do you feel better off the Democratic National Committee is responsible for the content of this advertising.

507
00:45:12,600 --> 00:45:18,600
So again go ahead.

508
00:45:18,600 --> 00:45:20,600
Impactful.

509
00:45:20,600 --> 00:45:31,600
Yeah so again they are I wouldn't so much create an outside enemy but again creating this is John McCain right for the future.

510
00:45:31,600 --> 00:45:32,600
Right.

511
00:45:32,600 --> 00:45:36,600
Are you better off than you were eight years ago.

512
00:45:36,600 --> 00:45:45,600
And to put it in context right like 20 2008 we just had the financial crash right like people were losing their homes all of that stuff.

513
00:45:45,600 --> 00:45:50,600
Very impactful not even a word about Obama.

514
00:45:50,600 --> 00:45:51,600
In that.

515
00:45:51,600 --> 00:46:04,600
I think there's also a couple of things to pull point out on this ad specifically that we hadn't seen in prior ads is they used McCain's own words against him which we haven't seen before.

516
00:46:04,600 --> 00:46:13,600
And I think this is the start of the divisiveness that we're now seeing in politics today.

517
00:46:13,600 --> 00:46:14,600
Yes.

518
00:46:14,600 --> 00:46:18,600
Everything's recorded in the whole of history.

519
00:46:18,600 --> 00:46:22,600
And you can miss it however you want.

520
00:46:22,600 --> 00:46:26,600
And maybe this would thanks Obama.

521
00:46:26,600 --> 00:46:30,600
You started this thanks Obama way to bring that one back.

522
00:46:30,600 --> 00:46:35,600
You're coming in with the deep cuts today.

523
00:46:35,600 --> 00:46:41,600
Okay so let's go to let's jump to McCain's just.

524
00:46:41,600 --> 00:46:50,600
I really have no comments on this one we just kind of got to watch it it's not for lack of impactfulness but.

525
00:46:50,600 --> 00:46:55,600
I think this one is a.

526
00:46:55,600 --> 00:47:00,600
You see that you saw the holding screen.

527
00:47:00,600 --> 00:47:02,600
It is.

528
00:47:02,600 --> 00:47:04,600
Let's just watch it.

529
00:47:04,600 --> 00:47:05,600
Let's just watch it.

530
00:47:05,600 --> 00:47:06,600
I think we can make our conversation.

531
00:47:06,600 --> 00:47:09,600
Ready.

532
00:47:09,600 --> 00:47:20,600
Education Week says Obama hasn't made a significant mark on education that he's elusive on accountability a staunch defender of the existing public school monopoly.

533
00:47:20,600 --> 00:47:35,600
Obama's one accomplishment legislation to teach comprehensive sex education to kindergarteners learning about sex before learning to read Barack Obama wrong on education wrong for your family.

534
00:47:35,600 --> 00:47:38,600
I'm John McCain and I approve this message.

535
00:47:38,600 --> 00:47:41,600
Yeah hit me with your thoughts on that one.

536
00:47:41,600 --> 00:47:50,600
I don't know this is like maybe this is the ad that tires me out because this is the one that we've seen so.

537
00:47:50,600 --> 00:48:03,600
From this very moment forward these are the tech ads that I'm used to seeing is like taking apart one little thing manipulating it and then.

538
00:48:03,600 --> 00:48:07,600
Just telling a quasi truth.

539
00:48:07,600 --> 00:48:13,600
It's tiring I'm tired I have no response to this.

540
00:48:13,600 --> 00:48:21,600
I think part of it is you're tired because they're having the same arguments now their arguments haven't changed since 2008.

541
00:48:21,600 --> 00:48:26,600
It's it's still save the children and that's what it started with right.

542
00:48:26,600 --> 00:48:30,600
Well I didn't even think about save the child like I didn't even.

543
00:48:30,600 --> 00:48:35,600
Of course they're talking about kindergarten and teaching sex out in kindergarten but for me it was like.

544
00:48:35,600 --> 00:48:40,600
They said oh the one thing that Obama has done is.

545
00:48:40,600 --> 00:48:48,600
Is right legislature to teach sex ed to kindergarteners and it's like OK that's how true is that.

546
00:48:48,600 --> 00:48:57,600
Like that that is the question that I want to pose is like those are the little little truths that we are now getting fed.

547
00:48:57,600 --> 00:49:02,600
In this day and age of just like little tiny half truths.

548
00:49:02,600 --> 00:49:07,600
It's like really that's all Obama did in four years that's all he did OK.

549
00:49:07,600 --> 00:49:12,600
It's not true but they're like little half truths.

550
00:49:12,600 --> 00:49:19,600
I agree but it is it's this play of like sexualizing young kids that nobody wants to do.

551
00:49:19,600 --> 00:49:26,600
But like you have to you have to protect the children and not vote for Obama.

552
00:49:26,600 --> 00:49:31,600
You know and that's the tactic clearly it didn't work this that time.

553
00:49:31,600 --> 00:49:36,600
OK how are we doing on time. Are we ready. Are we in the good mind state to.

554
00:49:36,600 --> 00:49:41,600
2016. Are we going into 2016. Yes.

555
00:49:41,600 --> 00:49:48,600
Are we in the right mind state to check out some Trump and Clinton ads.

556
00:49:48,600 --> 00:49:52,600
I am because up until this point it's actually been kind of tame.

557
00:49:52,600 --> 00:49:58,600
So let's let's bring in the heat. Let's let's ramp it up. OK.

558
00:49:58,600 --> 00:50:04,600
So the first ad that I have for I believe it's Trump's campaign.

559
00:50:04,600 --> 00:50:22,600
This is what. So let me preface as we get into 2016 2016 is where I think the landscape shifted dramatically from static TV ads that we see to very just massive produced amounts of video content very targeted to specific people.

560
00:50:22,600 --> 00:50:30,600
Right. So the delivery the medium changed. And now we're seeing instead of one like kind of overarching campaign ad like we've seen previously.

561
00:50:30,600 --> 00:50:36,600
It's like these people are dropping about 50 videos all targeted to different people.

562
00:50:36,600 --> 00:50:41,600
So well I pulled out a few one a few of them. Let's talk about who we think they're targeting.

563
00:50:41,600 --> 00:50:47,600
And then let's talk about what we think the messaging is. So let me pull up the first one's a Trump ad.

564
00:50:47,600 --> 00:50:54,600
That he ran in the 2016 election. You ready. Let's do it.

565
00:50:54,600 --> 00:51:00,600
A lot of people say they're not going to vote this November because their candidate didn't win.

566
00:51:00,600 --> 00:51:04,600
Well I know some other people who won't be voting this year either.

567
00:51:04,600 --> 00:51:07,600
Oh my God.

568
00:51:07,600 --> 00:51:11,600
President. No thanks.

569
00:51:11,600 --> 00:51:14,600
Oh my God.

570
00:51:14,600 --> 00:51:18,600
They did their part. Do yours.

571
00:51:18,600 --> 00:51:24,600
The NRA political victory fund is responsible for the content of this advertising.

572
00:51:24,600 --> 00:51:30,600
The NRA fucking sponsored that. No way.

573
00:51:30,600 --> 00:51:33,600
Okay. Okay.

574
00:51:33,600 --> 00:51:36,600
Comical. Comical to say the least.

575
00:51:36,600 --> 00:51:45,600
Like the dramatics is just so telling of who our former president was like just full of drama.

576
00:51:45,600 --> 00:51:48,600
The littlest things too.

577
00:51:48,600 --> 00:51:52,600
Oh my God. The fact that he was staying. He said.

578
00:51:52,600 --> 00:52:00,600
Repeat this. The imagery he's standing in a fucking graveyard and he said yes I know some other people that will not be voting.

579
00:52:00,600 --> 00:52:03,600
And then he used Benghazi.

580
00:52:03,600 --> 00:52:11,600
Yeah. I served in Benghazi. And not only is that a graveyard. That's Arlington Cemetery where it's like all the soldiers are buried.

581
00:52:11,600 --> 00:52:16,600
Right. Like if you're a soldier and you're killed in action like that's where you're buried.

582
00:52:16,600 --> 00:52:23,600
That is next level. That was next level drama drama.

583
00:52:23,600 --> 00:52:30,600
Okay. So let's agree. Who do we think was the target demo for that ad right there.

584
00:52:30,600 --> 00:52:36,600
Soldiers military army that completely agree completely agree.

585
00:52:36,600 --> 00:52:41,600
All right. Let's bounce back and forth because the Trump ones are admittedly hilarious and amazing.

586
00:52:41,600 --> 00:52:47,600
Let's let's go. Let's switch gears to Clinton real quick. Oh my God. I am so excited.

587
00:52:47,600 --> 00:52:52,600
I don't remember seeing any of these so clearly I was not the target demo or maybe I just wasn't watching TV.

588
00:52:52,600 --> 00:52:54,600
We had moved on to Netflix. No.

589
00:52:54,600 --> 00:53:04,600
These were these were. Yeah. I mean Netflix was a thing but these were like tailored ads like these were mostly delivered on Facebook and mostly Facebook at the time.

590
00:53:04,600 --> 00:53:09,600
So these were like the tailored ads. All right. You ready. Let's pop into the two. Yeah.

591
00:53:09,600 --> 00:53:15,600
I love the old days. You know what they used to do to guys like that when they were in a place like this.

592
00:53:15,600 --> 00:53:22,600
They'd be carried out of the stretcher folks and you can tell them to go themselves.

593
00:53:22,600 --> 00:53:28,600
I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn't lose any voters. OK. It's like incredible.

594
00:53:28,600 --> 00:53:34,600
When Mexico sends its people they're bringing drugs. They're bringing crime. They're rapists.

595
00:53:34,600 --> 00:53:41,600
You know you could see there was blood coming out of her eyes blood coming out of her. Wherever you got to see this guy.

596
00:53:41,600 --> 00:53:46,600
I don't know what I said. I don't remember. He's going like I don't remember.

597
00:53:46,600 --> 00:54:00,600
Our children and grandchildren will look back at this time at the choices we are about to make the goals we will strive for the principles we will live by.

598
00:54:00,600 --> 00:54:05,600
And we need to make sure that they can be proud of us.

599
00:54:07,600 --> 00:54:10,600
I'm Hillary Clinton and I approve this message. Yeah.

600
00:54:10,600 --> 00:54:18,600
That was that was impactful. I 100 percent approve Hillary.

601
00:54:18,600 --> 00:54:28,600
Yeah. That was great. Hey that was an example of using Trump's words against him which we saw with the McCain ad or the McCain attack ad.

602
00:54:28,600 --> 00:54:41,600
So she used that and man what other what other the phone. That well like brilliant.

603
00:54:41,600 --> 00:54:51,600
But the children what's so great about children. Can we just talk about it. Can we get a mother on here. Our children really that great.

604
00:54:51,600 --> 00:55:01,600
It's up for debate. But I think as a former child myself you know they're pretty awesome. I'm just kidding.

605
00:55:01,600 --> 00:55:07,600
So I do think like the difference is that's why I like jumping back and forth between these two. It's an impactful ad.

606
00:55:07,600 --> 00:55:16,600
I don't think it's going to swing anybody though. Right. Like I was swayed. Yeah but you're already on that side. Right.

607
00:55:16,600 --> 00:55:25,600
OK. Question. Question though because the Mexican piece of it where they talked about Mexican immigrants and then it flashed to a Mexican child.

608
00:55:25,600 --> 00:55:33,600
Now Mexicans tend to vote Republican because of their Catholic morals. Yes.

609
00:55:33,600 --> 00:55:43,600
So if you were Mexican that could have been the ad that would sway you. It could have been. It should have been. It wasn't to be.

610
00:55:43,600 --> 00:55:54,600
I completely agree with you. I think the ad is very well done. Very well done. Subtle. But I don't think it addressed.

611
00:55:54,600 --> 00:56:04,600
I think we were like at some point when someone punches you you punch back to me that wasn't like a punch back. That was more like putting on us on us to do the right thing.

612
00:56:04,600 --> 00:56:12,600
Like it wasn't. It wasn't like we've seen it like it didn't connect it to an outside threat. Right. It was just like yo.

613
00:56:12,600 --> 00:56:21,600
Your kids are watching you but they're not watching you in the voting booth. You can still have. Yeah. Yeah. Like there's there's just it's there.

614
00:56:21,600 --> 00:56:30,600
It's like almost there for me as far as the messaging goes like it's impactful. It'll make it but like there's got to be some kind of like jab.

615
00:56:30,600 --> 00:56:45,600
No I think you bring up a good point. I think it was a great campaign had it stood alone. But because the Trump campaign was like you said if he punches you punch back.

616
00:56:45,600 --> 00:57:02,600
So he was dirty. He was dramatic and. He was like he said put the onus back on the people which. Yeah. I'll leave it at that.

617
00:57:02,600 --> 00:57:11,600
It just yeah I think it's like it doesn't really do the job that it should be doing. You know I think I think you said it great. I think he said great. No more words from me.

618
00:57:11,600 --> 00:57:25,600
All right. Well let's let's jump back to Trump real quick. We only have two more. So let's jump back to Trump. And I think both of these are going to be Trump ads just because Hillary's all kind of followed that model.

619
00:57:25,600 --> 00:57:36,600
Right. Like our children are watching. What are you going to do for our future. You know elect a woman president to inspire the children. You know it was really focusing on the next generation.

620
00:57:36,600 --> 00:57:52,600
Trump took a very different tone. Are you ready. In Hillary Clinton's America the system stays rigged against Americans Syrian refugees flood in illegal immigrants convicted of committing crimes get to stay collecting social security benefits skipping the line.

621
00:57:52,600 --> 00:58:06,600
Our border open. It's more of the same but worse. Donald Trump's America is secure. Terrorist and dangerous criminals kept out. The border secure. Our families safe change that makes America safe again.

622
00:58:06,600 --> 00:58:17,600
Donald Trump for president. I'm Donald Trump and I approve this message. So good. So good in the classic in the in the sense of like so Trump.

623
00:58:17,600 --> 00:58:33,600
Yep. So I'm brand. Yeah. So any takeaways from there. I had one takeaway in my notes. I think it's pretty standard. Like keep us safe. Protect your family. Border secure. People are coming in.

624
00:58:33,600 --> 00:58:45,600
There's crime. I mean it's it's Republican like you know it's the billy Joel P and I'm like you said it's creating a third enemy which is refugees it's immigrants.

625
00:58:45,600 --> 00:58:56,600
It's what they're going to take our job there. We're paying their social security and from an American standpoint if you don't know any better you're like fuck I can barely support myself.

626
00:58:56,600 --> 00:59:09,600
I mean I need to I need America to stay America. Yeah I agree. And we want to preserve the history whatever nostalgia whatever it is.

627
00:59:09,600 --> 00:59:27,600
You know Trump created a threat. Clinton created emotional do the right thing marketing language. And so our takeaway from this is threats work.

628
00:59:27,600 --> 00:59:45,600
When in doubt threaten threaten the people create an outside threat. It always works. It always works. The one note that I had to take away and I just wanted to like we've gone through a few of these especially recently since 2000 the Republicans use the same voiceover guy

629
00:59:45,600 --> 00:59:58,600
since like 2000. It's the same voiceover guy. I mean I think all voiceover guys sound like the voiceover guy. So I think there's not one actor I think they're all the same.

630
00:59:58,600 --> 01:00:14,600
Fair enough but like this guy's just gets a job every four years like I to me he's the exact same dude I'm like who is this guy that just keeps getting hired for these Republican ads like that's a gig that just keeps selling.

631
01:00:14,600 --> 01:00:36,600
Nice job to that guy way to find your pocket. Yeah yeah yeah. You know what I'm seeing in Hillary and Trump and this could be a test of the times to because they are on media a lot more than the prior presidents but Hillary and Trump used

632
01:00:36,600 --> 01:00:51,600
each other as like happen it's like they made a mockery of each other they used clips that were very unattractive made them look very angry and stupid and made them look like a buffoon.

633
01:00:51,600 --> 01:01:08,600
And that was kind of the first time that we had seen that too. Definitely like intentionally like disparaging the other candidate not through just words but through like what you pull out and the images you use in your yes yes yes exactly.

634
01:01:08,600 --> 01:01:23,600
Yeah yeah that's another thing I mean now that we're talking about imagery we talked about Bush's imagery not totally sinking in because it was a child she's in this like I think she's in a prison yard you think she's in a military base.

635
01:01:23,600 --> 01:01:27,600
We don't really know she's trapped somewhere.

636
01:01:27,600 --> 01:01:31,600
She's just trapped somewhere.

637
01:01:31,600 --> 01:01:51,600
But so he's trying to evoke some emotion from this imagery versus Trump and Hillary just straight up use imagery from their opponents like they're not even trying to use outside imagery they're just going straight for the jugular and making them making a mockery out of their opponent which is again really

638
01:01:51,600 --> 01:01:52,600
interesting.

639
01:01:52,600 --> 01:02:01,600
That was the most divisive campaign.

640
01:02:01,600 --> 01:02:02,600
2020.

641
01:02:02,600 --> 01:02:06,600
Okay I was going to say are we going to watch 2020.

642
01:02:06,600 --> 01:02:08,600
Do we have time.

643
01:02:08,600 --> 01:02:11,600
Do I have some 2020 ads.

644
01:02:11,600 --> 01:02:12,600
Yeah.

645
01:02:12,600 --> 01:02:18,600
You and you're still good to go. Yeah I'm still good to go. We'll make this a little longer episodes since we're running all these ads.

646
01:02:18,600 --> 01:02:22,600
But the so the most recent one 2020 I have some examples.

647
01:02:22,600 --> 01:02:25,600
Trump takes an interesting approach.

648
01:02:25,600 --> 01:02:26,600
Right.

649
01:02:26,600 --> 01:02:29,600
In 2020.

650
01:02:29,600 --> 01:02:33,600
I don't want to give it away but I'll see if you pick up on it.

651
01:02:33,600 --> 01:02:36,600
Trump takes a very interesting approach with his ads.

652
01:02:36,600 --> 01:02:44,600
But this is where we even see these hyper targeted ads in 2016 even become more hyper targeted.

653
01:02:44,600 --> 01:02:56,600
And we'll see the Democrats really playing to their hyper targeted audience they want to vote while I wonder is taking swings.

654
01:02:56,600 --> 01:03:11,600
I also wonder though if that's because of the digital marketing landscape you were able to further hit your target demo and like define that demographic.

655
01:03:11,600 --> 01:03:13,600
Do you know what I'm talking about.

656
01:03:13,600 --> 01:03:14,600
Yes.

657
01:03:14,600 --> 01:03:16,600
Am I saying complete sentences.

658
01:03:16,600 --> 01:03:18,600
Yes you are.

659
01:03:18,600 --> 01:03:19,600
You know you absolutely are.

660
01:03:19,600 --> 01:03:31,600
So you're able to target people a lot better right you're able to distinguish people by the things that they put in their social profile their race their age their likes their dislikes.

661
01:03:31,600 --> 01:03:36,600
So you know it makes sense to be creating a wide range of these video ads and then send them.

662
01:03:36,600 --> 01:03:46,600
I think yeah I think the problem is it clearly it's a double edged sword because it does feel like it's specifically talking to you.

663
01:03:46,600 --> 01:03:57,600
And when it's coming from campaigns from two old white men it's it's hard to feel authentic right.

664
01:03:57,600 --> 01:04:03,600
I feel like the benefit of giving these broad campaigns is like you can speak to a broader audience.

665
01:04:03,600 --> 01:04:06,600
You're laughing at the word authentic.

666
01:04:06,600 --> 01:04:18,600
No no no I'm laughing at the fact that you said if it comes from two old white men it doesn't hit correctly which is true.

667
01:04:18,600 --> 01:04:21,600
Well with anything.

668
01:04:21,600 --> 01:04:34,600
And particularly these ads because I will just let you know it's they're not subtle about it at all.

669
01:04:34,600 --> 01:04:36,600
Both Trump and Biden put out an ad targeting the black community of America.

670
01:04:36,600 --> 01:04:37,600
It's not subtle.

671
01:04:37,600 --> 01:04:39,600
They're clearly targeting them.

672
01:04:39,600 --> 01:04:45,600
We're going to watch Biden's first and then we'll watch Trump's see their different messaging to the same demographic.

673
01:04:45,600 --> 01:04:46,600
Yeah.

674
01:04:46,600 --> 01:04:52,600
The story of black America is the story of America.

675
01:04:52,600 --> 01:04:58,600
It's the story of a people who have pushed this country to live up to its stated ideas.

676
01:04:58,600 --> 01:05:03,600
But black people have always believed in the promise of a better America.

677
01:05:03,600 --> 01:05:11,600
So at this moment we're in now we must choose to fight for that better America.

678
01:05:11,600 --> 01:05:21,600
And just like our ancestors who stood up to the violent racist of a generation ago we will stand up to this president and say no more.

679
01:05:21,600 --> 01:05:24,600
Because America is better than him.

680
01:05:24,600 --> 01:05:26,600
So we choose to be bigger.

681
01:05:26,600 --> 01:05:28,600
We choose to be bold.

682
01:05:28,600 --> 01:05:34,600
We choose to bring back justice respect and dignity to this country.

683
01:05:34,600 --> 01:05:47,600
We choose Joe Biden to lead us all towards that American promise together.

684
01:05:47,600 --> 01:05:50,600
All right.

685
01:05:50,600 --> 01:05:52,600
The yes.

686
01:05:52,600 --> 01:05:59,600
All music of that ad was just like come on.

687
01:05:59,600 --> 01:06:04,600
Yep. They got they have a black gospel choir singing.

688
01:06:04,600 --> 01:06:07,600
I mean the messaging is great.

689
01:06:07,600 --> 01:06:08,600
Yeah.

690
01:06:08,600 --> 01:06:11,600
I'm probably going to talk out of my ass.

691
01:06:11,600 --> 01:06:13,600
I am going to put a foot in my mouth right now.

692
01:06:13,600 --> 01:06:17,600
But here's what I'm thinking.

693
01:06:17,600 --> 01:06:22,600
It says the black people are America.

694
01:06:22,600 --> 01:06:28,600
Yet it's so hyper targeted.

695
01:06:28,600 --> 01:06:35,600
That it's separating the black population from the rest of America.

696
01:06:35,600 --> 01:06:51,600
And in this ad they're using I don't know the word because it's fucking 530 on a Friday and my brain is mush but they're using these stereotypical us founds and stereotypical is not the right word.

697
01:06:51,600 --> 01:06:56,600
It's kind of like I identify your race signaling right like they're a signaling.

698
01:06:56,600 --> 01:06:59,600
Thank you. Where were you five minutes ago.

699
01:06:59,600 --> 01:07:18,600
I was going to let you struggle with the gospel music like the beats I was getting down with ads and they're obviously using a black woman to narrate and it's using an entire demographic as a prop almost.

700
01:07:18,600 --> 01:07:19,600
Yes.

701
01:07:19,600 --> 01:07:20,600
Yes.

702
01:07:20,600 --> 01:07:21,600
Yes.

703
01:07:21,600 --> 01:07:25,600
That is exactly what I went for with the double edged sword right.

704
01:07:25,600 --> 01:07:30,600
You're targeting these people you want to speak to them but you're separating them at the same time.

705
01:07:30,600 --> 01:07:34,600
You know the black community is America.

706
01:07:34,600 --> 01:07:36,600
I think that they're right in that messaging.

707
01:07:36,600 --> 01:07:39,600
It's just the tone and even at the end.

708
01:07:39,600 --> 01:07:47,600
You know for those watching like they only showed clips of him shaking hands and hugging black members of the community.

709
01:07:47,600 --> 01:07:48,600
Right.

710
01:07:48,600 --> 01:07:53,600
And the last one was him doing like the the DAP the like grow five with like a guy.

711
01:07:53,600 --> 01:07:55,600
I didn't even watch that.

712
01:07:55,600 --> 01:07:56,600
I didn't even see that.

713
01:07:56,600 --> 01:07:57,600
Yeah.

714
01:07:57,600 --> 01:08:07,600
Like it's like it's it's just it's it's too much right and that is what I mean when it comes across tone deaf right like you can be for America.

715
01:08:07,600 --> 01:08:14,600
You can include black America in your in your messaging as America as a whole right.

716
01:08:14,600 --> 01:08:22,600
You know it's a whole other I won't put my foot in my mouth anymore it's two white people talking about this and I recognize that but that's just.

717
01:08:22,600 --> 01:08:26,600
From our marketing side like we don't want to separate people right.

718
01:08:26,600 --> 01:08:30,600
You can't appeal to everyone but you don't want to isolate people as well.

719
01:08:30,600 --> 01:08:41,600
So I'm sure you're on the edge of your seat but Trump came out with a an ad targeting black America as well and let's go let's go.

720
01:08:41,600 --> 01:08:43,600
They know what they know more.

721
01:08:43,600 --> 01:08:49,600
Let's let's just let's just out of pure curiosity dive into this.

722
01:08:49,600 --> 01:08:50,600
Are you ready.

723
01:08:50,600 --> 01:08:52,600
Let's go.

724
01:08:55,600 --> 01:09:02,600
Unlike the African American community with notable exceptions the Latino community is an incredibly diverse community.

725
01:09:02,600 --> 01:09:09,600
You have a problem figuring out whether you're for me or Trump and you ain't black.

726
01:09:09,600 --> 01:09:14,600
Poor kids are just as bright and just as talented as white kids.

727
01:09:14,600 --> 01:09:23,600
My Democratic colleagues don't like me saying this I think the two party system is good for the South and good for the Negro good for the black.

728
01:09:23,600 --> 01:09:31,600
And other than the fact that they still call me boy I don't think they've I think they've changed.

729
01:09:31,600 --> 01:09:49,600
They're gonna put you all back in chains.

730
01:09:49,600 --> 01:10:01,600
It was hurtful to hear you talk about the reputation of two United States senators who built their reputation and career on the segregation of race in this country.

731
01:10:01,600 --> 01:10:03,600
Are you going to apologize like Cory's going to apologize.

732
01:10:03,600 --> 01:10:09,600
Oh Josh for what for what.

733
01:10:09,600 --> 01:10:11,600
Oh my God.

734
01:10:11,600 --> 01:10:19,600
Yeah.

735
01:10:19,600 --> 01:10:31,600
The clips that they chose to use in that video were

736
01:10:31,600 --> 01:10:33,600
just fill in at any time here.

737
01:10:33,600 --> 01:10:34,600
Tame.

738
01:10:34,600 --> 01:10:37,600
Like were they really that divisive.

739
01:10:37,600 --> 01:10:48,600
Like they positioned they positioned Biden as anti black and but every clip in there was like he he fucked up.

740
01:10:48,600 --> 01:11:04,600
He said a couple of weird weird off colored things that were yes weird but they were outright racist by any means and this whole ad portrayed him as anti anti black community.

741
01:11:04,600 --> 01:11:06,600
Yeah.

742
01:11:06,600 --> 01:11:07,600
Yeah.

743
01:11:07,600 --> 01:11:08,600
He's he's an old man.

744
01:11:08,600 --> 01:11:11,600
He said some things in his past that maybe aren't cool today.

745
01:11:11,600 --> 01:11:13,600
Like we're not going to cancel him.

746
01:11:13,600 --> 01:11:17,600
And the I would say those are more gaffes than anything.

747
01:11:17,600 --> 01:11:24,600
But you can see Trump was pulling at straws as is the Republican Party when targeting this community there.

748
01:11:24,600 --> 01:11:28,600
There's great in the bottom of the barrel to try to find something right.

749
01:11:28,600 --> 01:11:37,600
It is interesting too because out of both of their campaigns Trump was like I'm not going to integrate with the black community.

750
01:11:37,600 --> 01:11:46,600
I'm just going to position Biden as anti black versus Biden was like I'm going to do my best to integrate myself into this community.

751
01:11:46,600 --> 01:11:47,600
Yeah.

752
01:11:47,600 --> 01:11:48,600
It was in poor taste.

753
01:11:48,600 --> 01:11:50,600
It was tone deaf like you said.

754
01:11:50,600 --> 01:11:55,600
But at least it wasn't just like Trump is racist.

755
01:11:55,600 --> 01:11:58,600
I mean I agree.

756
01:11:58,600 --> 01:11:59,600
I agree.

757
01:11:59,600 --> 01:12:00,600
I agree.

758
01:12:00,600 --> 01:12:15,600
And I mean it's just like both of these the one where Hillary Clinton is talking about Anthony Weiner and this one it's just like the irony is so rich like saying you can't govern under criminal investigation and this dude like has so many investigations.

759
01:12:15,600 --> 01:12:17,600
Calling Biden a racist.

760
01:12:17,600 --> 01:12:22,600
We're not saying I know I mean but then calling African countries a shit.

761
01:12:22,600 --> 01:12:42,600
Hole when you're in office like it is it's it's not in the way that they said pervert in the campaign was just too much is too rich coming from a Trump campaign.

762
01:12:42,600 --> 01:12:46,600
You know like pervert.

763
01:12:46,600 --> 01:12:52,600
It is just nuts. It's nuts. OK we have and this one just represents our last one.

764
01:12:52,600 --> 01:12:55,600
I'm so excited. I could go all night. I mean I do have to.

765
01:12:55,600 --> 01:12:56,600
I know I have.

766
01:12:56,600 --> 01:12:57,600
I could go all night.

767
01:12:57,600 --> 01:13:06,600
Yeah I have a bunch more that we didn't get to and we can post them you know on YouTube and run some shorts and maybe do a follow up to talk about it more.

768
01:13:06,600 --> 01:13:08,600
But this is the one we'll close with tonight.

769
01:13:08,600 --> 01:13:10,600
And this highlights is a Trump ad.

770
01:13:10,600 --> 01:13:15,600
It highlights his campaign strategy during 2020.

771
01:13:15,600 --> 01:13:22,600
And it is my note is it's hard for an old white man to attack an old white man.

772
01:13:22,600 --> 01:13:28,600
And Trump is not a man who changes his tactics very much.

773
01:13:28,600 --> 01:13:30,600
So what does he do in his attack.

774
01:13:30,600 --> 01:13:39,600
It's true. Like you guys are both equally awful in terms of morals and yeah.

775
01:13:39,600 --> 01:13:41,600
So what does he do.

776
01:13:41,600 --> 01:13:43,600
He doesn't attack Joe Biden directly.

777
01:13:43,600 --> 01:13:46,600
He goes after his running mate.

778
01:13:46,600 --> 01:13:49,600
You ready. Let's watch this.

779
01:13:49,600 --> 01:14:01,600
Kamala Harris ran for president by rushing to the radical left embracing Bernie's plan for socialized medicine calling for trillions of new taxes attacking Joe Biden for racist policies.

780
01:14:01,600 --> 01:14:02,600
Voters rejected Harris.

781
01:14:02,600 --> 01:14:06,600
They smartly spotted a phony but not Joe Biden.

782
01:14:06,600 --> 01:14:07,600
He's not that smart.

783
01:14:07,600 --> 01:14:10,600
Biden calls himself a transition candidate.

784
01:14:10,600 --> 01:14:14,600
He is handing over the reins to Kamala while they jointly embrace the radical left.

785
01:14:14,600 --> 01:14:18,600
Slow Joe and phony Kamala perfect together.

786
01:14:18,600 --> 01:14:19,600
Wrong for America.

787
01:14:19,600 --> 01:14:22,600
The name calling.

788
01:14:22,600 --> 01:14:25,600
How old are we.

789
01:14:25,600 --> 01:14:28,600
I completely agree.

790
01:14:28,600 --> 01:14:35,600
I but that is why I wanted to end on this one because that works.

791
01:14:35,600 --> 01:14:40,600
It's so it does.

792
01:14:40,600 --> 01:14:43,600
It's it's stupid.

793
01:14:43,600 --> 01:14:48,600
But you're tying a person to I mean crooked Hillary works.

794
01:14:48,600 --> 01:14:55,600
You know slow Joe works right like people call it just it's agonizing.

795
01:14:55,600 --> 01:15:02,600
I just think like this one we're seeing and to watch out to predict it to end this episode saying what we're watching for in 2024.

796
01:15:02,600 --> 01:15:05,600
It's these hyper targeted ads.

797
01:15:05,600 --> 01:15:07,600
They're going to be the same way.

798
01:15:07,600 --> 01:15:09,600
They're going to come out.

799
01:15:09,600 --> 01:15:15,600
You just need to understand that you are not getting the full message as a as a person.

800
01:15:15,600 --> 01:15:21,600
You're only going to see the message they want white women to see in your demographic.

801
01:15:21,600 --> 01:15:30,600
I'm only going to see the message they want young white men to see and these other campaigns are going to be totally out of the picture.

802
01:15:30,600 --> 01:15:36,600
But it's important to do our research as we've been talking about to take your time and see what they're saying.

803
01:15:36,600 --> 01:15:40,600
To other demographics there's resources available.

804
01:15:40,600 --> 01:15:44,600
They have to publicly say that they've released all of these ads.

805
01:15:44,600 --> 01:15:51,600
There's a freaking website a single website that I used for all of these ads right like they aggregate every single ad.

806
01:15:51,600 --> 01:16:03,600
It's it's you got to pay attention and know that the messaging you're getting is extremely tailored to you almost individualized to you.

807
01:16:03,600 --> 01:16:08,600
And it's important to see what they're saying to other people as well because it might not be the same thing.

808
01:16:08,600 --> 01:16:09,600
Right.

809
01:16:09,600 --> 01:16:20,600
The other thing is just like we talked about how did how did divisive the nation is at this point and it all kind of started in the 2016 campaign.

810
01:16:20,600 --> 01:16:24,600
And it's not necessarily because of politics.

811
01:16:24,600 --> 01:16:26,600
It's about social media.

812
01:16:26,600 --> 01:16:31,600
It's about the digital marketing landscape and how they are able to tailor messaging.

813
01:16:31,600 --> 01:16:43,600
Taylor videos Taylor ad campaigns directly to their demographic that they want to hit and you don't ever get an opportunity unless you seek it out to see other ads.

814
01:16:43,600 --> 01:16:44,600
Yep.

815
01:16:44,600 --> 01:16:46,600
Down with Facebook.

816
01:16:46,600 --> 01:16:48,600
Yeah.

817
01:16:48,600 --> 01:16:50,600
I feel like I agree.

818
01:16:50,600 --> 01:16:55,600
But I feel like we say that to people so much right like and everybody knows oh I get targeted ads.

819
01:16:55,600 --> 01:17:03,600
I think what I'm trying to get across is how to the level of detail that they can target you is astonishing.

820
01:17:03,600 --> 01:17:12,600
And they these political campaigns are going to flex it to all their might just like just like all of our campaigns do we get some deep level targeting.

821
01:17:12,600 --> 01:17:19,600
And these campaigns are going to deep level target you not to buy some socks but to vote for the future of America.

822
01:17:19,600 --> 01:17:21,600
And I'll leave it at that.

823
01:17:21,600 --> 01:17:23,600
Do you have any finer points.

824
01:17:23,600 --> 01:17:25,600
Caitlin.

825
01:17:25,600 --> 01:17:26,600
Are shaking my head.

826
01:17:26,600 --> 01:17:28,600
No.

827
01:17:28,600 --> 01:17:29,600
Tune in next week.

828
01:17:29,600 --> 01:17:31,600
If you like the show give us a follow.

829
01:17:31,600 --> 01:17:33,600
You know check us out on YouTube.

830
01:17:33,600 --> 01:17:37,600
Caitlin and I are producing more content out there putting out a little short.

831
01:17:37,600 --> 01:17:43,600
Maybe if you want to submit some questions in the comments we could do a Q&A a live stream maybe is in the future.

832
01:17:43,600 --> 01:17:44,600
Give us a follow.

833
01:17:44,600 --> 01:17:45,600
Check it.

834
01:17:45,600 --> 01:17:46,600
Do it.

835
01:17:46,600 --> 01:17:47,600
We'll be back next week.

836
01:17:47,600 --> 01:17:48,600
See you.

837
01:17:48,600 --> 01:18:07,600
Bye.