1 00:00:00,000 --> 00:00:09,040 My name is Caitlin and today we're talking about big bottles, big money, big alcohol. 2 00:00:09,040 --> 00:00:10,800 Oh, big alcohol. 3 00:00:10,800 --> 00:00:11,840 Okay, that gave it away. 4 00:00:11,840 --> 00:00:13,360 I was like, big bottles? 5 00:00:14,080 --> 00:00:16,000 Are we, okay, can I take a stab? 6 00:00:16,000 --> 00:00:16,720 I'm Zach. 7 00:00:16,720 --> 00:00:17,760 I'm like the co-host. 8 00:00:17,760 --> 00:00:24,160 Can I, can I take, are we narrowing it down to any specific type of alcohol or is it general alcohol? 9 00:00:24,160 --> 00:00:26,720 General alcohol, big alcohol. 10 00:00:27,280 --> 00:00:28,560 Big alcohol. 11 00:00:28,560 --> 00:00:29,200 Love it. 12 00:00:29,200 --> 00:00:29,600 Love it. 13 00:00:29,600 --> 00:00:32,640 Then I'm Zach and I just made a green tea for this. 14 00:00:32,640 --> 00:00:37,440 So I should have, if I would have known ahead of time, I would have like gotten in the mood a little bit. 15 00:00:37,440 --> 00:00:40,960 I was gonna, I was, I was like, it's afternoon sometime. 16 00:00:40,960 --> 00:00:44,320 He might be like dipping into a cold beer. 17 00:00:45,840 --> 00:00:47,680 But you are sick. 18 00:00:47,680 --> 00:00:50,720 So, but you are, you know, hopped up on Dayquil. 19 00:00:50,720 --> 00:00:52,960 So I know, I feel all sorts of ways. 20 00:00:52,960 --> 00:00:54,240 Like this is my flu game. 21 00:00:54,240 --> 00:00:55,760 This is like, I'm showing up. 22 00:00:55,760 --> 00:00:56,960 I'm going to muscle through it. 23 00:00:56,960 --> 00:00:59,920 But like, I don't know what's about to come out of my mouth. 24 00:00:59,920 --> 00:01:02,320 It is the filters are gone. 25 00:01:02,320 --> 00:01:02,800 All right. 26 00:01:02,800 --> 00:01:05,200 And this is manipulating the masses. 27 00:01:09,440 --> 00:01:10,720 Don't give yourselves to brutes. 28 00:01:11,280 --> 00:01:14,800 Men who despise you and slave you, who regiment your lives. 29 00:01:14,800 --> 00:01:17,040 Tell you what to do, what to think, or what to feel. 30 00:01:17,040 --> 00:01:19,600 Who drill you, diet you, treat you like cattle. 31 00:01:19,600 --> 00:01:21,280 Use you as cannon fodder. 32 00:01:21,280 --> 00:01:23,920 Don't give yourselves to these unnatural men. 33 00:01:23,920 --> 00:01:27,280 Machine men with machine minds and machine hearts. 34 00:01:27,280 --> 00:01:28,720 You are not machines. 35 00:01:28,720 --> 00:01:30,000 You are not cattle. 36 00:01:30,000 --> 00:01:31,680 You, the people have the power. 37 00:01:35,920 --> 00:01:37,600 All right. Alcohol. 38 00:01:37,600 --> 00:01:37,920 Okay. 39 00:01:38,480 --> 00:01:40,000 Flu game, flu game strong. 40 00:01:40,640 --> 00:01:41,840 Flu game strong. 41 00:01:41,840 --> 00:01:42,960 Let's do it. 42 00:01:42,960 --> 00:01:43,280 All right. 43 00:01:43,280 --> 00:01:47,200 We're going to explore how alcohol brands target, represent, 44 00:01:47,200 --> 00:01:49,600 and engage women specifically. 45 00:01:49,600 --> 00:01:55,760 Any guesses on why alcohol companies want to target women? 46 00:01:57,040 --> 00:02:00,720 Oh, I think there's lots of reasons. 47 00:02:00,720 --> 00:02:05,280 It's the same reason why like bars used to have ladies nights, right? 48 00:02:05,280 --> 00:02:08,240 Like if you get the ladies in free, everybody else will follow. 49 00:02:08,240 --> 00:02:15,440 I think drinking culture is spearheaded by women in its own, in its own way. 50 00:02:16,480 --> 00:02:17,680 I think you're on to something, 51 00:02:17,680 --> 00:02:19,440 but let me point you in the right direction. 52 00:02:19,440 --> 00:02:24,400 So, you know, this is kind of like, think about all those ads in the 60s. 53 00:02:24,400 --> 00:02:28,560 We went through the 60s and the 70s where we saw cigarette companies, 54 00:02:28,560 --> 00:02:32,480 alcohol companies just over sexualizing women as a whole, 55 00:02:32,480 --> 00:02:34,720 and then came like the liberation movement. 56 00:02:35,200 --> 00:02:41,040 So, in large, women have more, have an increased economic independence, 57 00:02:42,000 --> 00:02:46,080 better educated, increased affordability of alcohol. 58 00:02:46,080 --> 00:02:51,360 So, women are taking up space in, have buying power, 59 00:02:51,360 --> 00:02:53,200 which is what we have. 60 00:02:53,200 --> 00:02:54,800 I would completely agree with that. 61 00:02:54,800 --> 00:02:59,040 Doven to in prior podcasts, it's no different in the alcohol industry. 62 00:02:59,040 --> 00:03:07,360 So, alcohol companies are capitalizing on this kind of feminism that we're seeing post-80s. 63 00:03:08,240 --> 00:03:08,560 Yeah. 64 00:03:08,560 --> 00:03:12,320 Is it kind of like the old spice analysis that we did recently 65 00:03:12,320 --> 00:03:16,240 where it's like 60% of women buy men's body wash? 66 00:03:16,240 --> 00:03:21,520 Is it still like they're the ones making the household decisions to choose what alcohol is in the... 67 00:03:23,120 --> 00:03:26,960 No, it has nothing to do with the household. 68 00:03:26,960 --> 00:03:29,040 It's more independent. 69 00:03:29,040 --> 00:03:34,800 So, how people are individually consumers, not as a household. 70 00:03:35,840 --> 00:03:39,760 Yep. We are three minutes in and I already dug myself a hole. 71 00:03:39,760 --> 00:03:42,320 This is going to be a great day, Caitlin. 72 00:03:42,320 --> 00:03:44,000 This is going to be a great day. 73 00:03:44,800 --> 00:03:45,920 All right. Yes. 74 00:03:45,920 --> 00:03:46,080 Women? 75 00:03:46,080 --> 00:03:47,120 I am with you now. 76 00:03:47,680 --> 00:03:52,320 Women and liquor, two things that we might have to tiptoe around, 77 00:03:52,320 --> 00:03:54,240 but we'll get through it. 78 00:03:54,240 --> 00:03:58,320 Me just instantly defining their buying power based on a household. 79 00:03:58,320 --> 00:03:59,600 Nice job, Zach. 80 00:03:59,600 --> 00:04:00,960 Off to a hot start. 81 00:04:00,960 --> 00:04:01,520 All right. 82 00:04:01,520 --> 00:04:02,320 Thank you. 83 00:04:02,320 --> 00:04:02,640 Yep. 84 00:04:02,640 --> 00:04:03,120 Nice job. 85 00:04:03,120 --> 00:04:04,480 I'll just direct you. 86 00:04:04,480 --> 00:04:06,080 We'll redirect everyone for a while. 87 00:04:06,080 --> 00:04:06,800 Thank you. 88 00:04:06,800 --> 00:04:07,680 You always got my back. 89 00:04:07,680 --> 00:04:08,160 Thank you. 90 00:04:08,160 --> 00:04:14,000 So, the reason I really wanted to dive into this is because recently alcohol abuse, 91 00:04:14,000 --> 00:04:19,840 prevention organizations, different health bodies, and news outlets have all flogged the 92 00:04:19,840 --> 00:04:26,080 fact that more women are drinking at unhealthy levels, as well as a rise in female binge drinking 93 00:04:26,080 --> 00:04:29,680 and alcohol related deaths, all revolving around women. 94 00:04:31,280 --> 00:04:36,000 For nearly a century, women have been closing the gender gap in alcohol consumption, 95 00:04:36,000 --> 00:04:39,360 binge drinking, and alcohol use disorder. 96 00:04:39,360 --> 00:04:46,240 So, what was previously a three to one ratio for risky drinking habits in men versus women 97 00:04:46,240 --> 00:04:49,520 is now closer to a one to one globally. 98 00:04:50,160 --> 00:04:50,720 Really? 99 00:04:50,720 --> 00:04:51,280 Globally. 100 00:04:51,280 --> 00:04:54,880 So, women are pacing men. 101 00:04:55,680 --> 00:04:56,480 Wow. 102 00:04:56,480 --> 00:04:56,640 Yeah. 103 00:04:56,640 --> 00:04:57,440 Interesting. 104 00:04:57,440 --> 00:04:58,880 Especially globally. 105 00:04:58,880 --> 00:04:59,680 Globally. 106 00:04:59,680 --> 00:05:00,640 I thought the same thing. 107 00:05:01,200 --> 00:05:01,440 Yeah. 108 00:05:01,440 --> 00:05:05,600 Like, I feel like there's, I mean, there's so many taboos, I mean, around alcohol, around the 109 00:05:05,600 --> 00:05:06,720 world, you know? 110 00:05:06,720 --> 00:05:07,220 Yeah. 111 00:05:07,220 --> 00:05:07,720 Yeah. 112 00:05:07,720 --> 00:05:09,520 I, it's, that's interesting to me. 113 00:05:09,520 --> 00:05:13,280 I don't know if this is, yeah, taboos for sure, like, especially in Asian cultures, 114 00:05:13,280 --> 00:05:16,800 but you know, something I've always thought about since I was 18 years old is like, the 115 00:05:16,800 --> 00:05:21,760 drinking age in America has been 21, but in European countries, it's 18. 116 00:05:21,760 --> 00:05:27,760 So, I've always felt that European countries have a lot more respect for alcohol because 117 00:05:27,760 --> 00:05:31,600 they kind of grow up with it versus Americans. 118 00:05:31,600 --> 00:05:34,480 As soon as we turn 21, we binge. 119 00:05:34,480 --> 00:05:36,000 We do not know how to treat alcohol. 120 00:05:36,000 --> 00:05:37,200 We don't know how to drink it. 121 00:05:38,800 --> 00:05:40,400 And yeah, it's a taboo. 122 00:05:41,120 --> 00:05:42,240 I completely agree. 123 00:05:42,240 --> 00:05:45,440 Now, do you think, because I've had a lot of these conversations with my friends, do you 124 00:05:45,440 --> 00:05:51,200 think lowering the age to 18 in America that those stupid decisions that 21 year olds will 125 00:05:51,200 --> 00:05:53,200 make will just be made earlier? 126 00:05:53,200 --> 00:05:56,400 Like, is that, is it like, we're not getting away from that, right? 127 00:05:56,400 --> 00:05:56,960 But I don't know. 128 00:05:56,960 --> 00:05:59,040 I think it's a whole cultural shift. 129 00:05:59,040 --> 00:06:03,200 I think it's going to, I mean, my parents were pretty, 130 00:06:03,200 --> 00:06:05,280 not like pretty straight. 131 00:06:05,280 --> 00:06:07,920 I mean, they were like a normal amount of strict. 132 00:06:10,880 --> 00:06:13,840 Lucky you, normal parents, Caitlin. 133 00:06:13,840 --> 00:06:15,760 Shout out to my mom who's an avid listener. 134 00:06:15,760 --> 00:06:18,560 I love you, but normal parents, Caitlin. 135 00:06:18,560 --> 00:06:19,120 Okay. 136 00:06:19,120 --> 00:06:22,880 Normal amount of strictness, revolving, partying and alcohol. 137 00:06:22,880 --> 00:06:27,280 And like, you know, some parents like kind of, they don't mind. 138 00:06:27,280 --> 00:06:28,800 They know that kids are going to be kids. 139 00:06:28,800 --> 00:06:30,880 Like you're going to drink as long as you're safe. 140 00:06:30,880 --> 00:06:33,200 My parents did not have those conversations with me. 141 00:06:34,240 --> 00:06:37,440 They like would prefer to just kind of not know about it in general. 142 00:06:38,400 --> 00:06:46,880 And, and I think like changing the age of alcohol, of consumption wouldn't change. 143 00:06:46,880 --> 00:06:50,880 And so, yes, to your point, they would just be making those stupid decisions earlier. 144 00:06:52,480 --> 00:06:57,120 Instead of like in Italy, the whole family starts drinking when they're 12 years old 145 00:06:57,120 --> 00:06:58,960 and you learn to appreciate alcohol. 146 00:06:58,960 --> 00:07:03,440 And so by the time you are of drinking age, you're not abusing it like we abuse it. 147 00:07:04,080 --> 00:07:07,840 And the downsides of alcohol too, I think that's so important to learn. 148 00:07:07,840 --> 00:07:10,880 You know, you talked about addiction, you talk about health benefits, 149 00:07:10,880 --> 00:07:14,960 but even it could be the simplest like learning what a real hangover is. 150 00:07:15,520 --> 00:07:18,480 It's a great deterrent to alcohol. 151 00:07:18,480 --> 00:07:22,800 And like the earlier you get that, the more you respect it. 152 00:07:22,800 --> 00:07:28,640 Although real, real hangovers don't really happen until your body can no longer handle 153 00:07:28,640 --> 00:07:31,600 alcohol, which is like in your late 20s. 154 00:07:31,600 --> 00:07:34,240 Like when you're 18, you're like bounce back in an hour. 155 00:07:34,800 --> 00:07:35,840 Yeah, yeah, yeah. 156 00:07:35,840 --> 00:07:37,040 I think so. 157 00:07:37,040 --> 00:07:39,520 But also, yeah, they only get worse. 158 00:07:39,520 --> 00:07:40,960 They only get worse with time. 159 00:07:41,920 --> 00:07:44,800 Um, so just some stop for you. 160 00:07:44,800 --> 00:07:50,800 The latest US data from 2019 shows that women in their teens and early 20s reported 161 00:07:50,800 --> 00:07:54,960 drinking and getting drunk at higher rates than their male peers. 162 00:07:54,960 --> 00:08:00,960 So what we previously said is that there's a one to one ratio globally amongst men and women. 163 00:08:00,960 --> 00:08:06,000 But now from women's mouths themselves, they're reporting getting drunk at higher 164 00:08:06,000 --> 00:08:07,520 rates than their male peers. 165 00:08:09,520 --> 00:08:10,240 Interesting. 166 00:08:10,240 --> 00:08:10,640 Yeah. 167 00:08:11,520 --> 00:08:14,400 So are we going to get into what we credit that? 168 00:08:14,400 --> 00:08:17,520 Or do you have any opinions on why that is being a... 169 00:08:17,520 --> 00:08:18,240 Sure, do. 170 00:08:18,240 --> 00:08:19,120 ...yourself? 171 00:08:19,120 --> 00:08:25,040 Sure, a woman who has gotten my drinking privileges revoked. 172 00:08:25,680 --> 00:08:26,880 Yes, yes. 173 00:08:26,880 --> 00:08:31,440 I mean, whenever you're comfortable, you know, talking about, but yes, yes, absolutely. 174 00:08:31,440 --> 00:08:31,840 Yes. 175 00:08:31,840 --> 00:08:33,200 I think, yeah. 176 00:08:33,200 --> 00:08:34,800 We're definitely going to get into that. 177 00:08:34,800 --> 00:08:37,360 And I definitely have a lot to weigh in on that. 178 00:08:37,920 --> 00:08:41,440 I forgot to ask you prior to recording and I was like, come on. 179 00:08:41,440 --> 00:08:43,360 How much we should talk about, yeah. 180 00:08:43,360 --> 00:08:43,920 Yeah, yeah. 181 00:08:43,920 --> 00:08:49,040 I wouldn't have chosen this topic had I not been like extremely passionate about 182 00:08:49,040 --> 00:08:50,560 it and comfortable with everything. 183 00:08:50,560 --> 00:08:51,600 Okay, done. 184 00:08:51,600 --> 00:08:53,040 We're on the same page now. 185 00:08:53,040 --> 00:08:56,960 I can let loose, let the date wheel really take me over now, you know? 186 00:08:56,960 --> 00:08:58,400 Like, okay, I'm in it. 187 00:08:58,400 --> 00:09:00,560 Get that acetaminophen popping. 188 00:09:01,680 --> 00:09:03,360 I can't even say that word right now. 189 00:09:03,360 --> 00:09:05,040 You are on another level than me. 190 00:09:05,040 --> 00:09:06,800 It's my friend named Caitlin, acetaminophen. 191 00:09:06,800 --> 00:09:08,000 We're getting strong. 192 00:09:08,000 --> 00:09:08,400 I don't know. 193 00:09:09,360 --> 00:09:09,920 In 19... 194 00:09:09,920 --> 00:09:12,880 So a little bit of history and research on big alcohol. 195 00:09:13,520 --> 00:09:18,080 In 1988, alcohol was declared as a group one carcinogen. 196 00:09:18,080 --> 00:09:25,600 Which is a direct cause of cancer in humans by the World Health Organization. 197 00:09:25,600 --> 00:09:25,840 Who? 198 00:09:26,960 --> 00:09:28,000 Oh yeah, who? 199 00:09:28,000 --> 00:09:29,040 Not the who. 200 00:09:29,040 --> 00:09:29,680 Just who. 201 00:09:29,680 --> 00:09:30,240 Just who. 202 00:09:30,240 --> 00:09:31,120 Not the who. 203 00:09:32,320 --> 00:09:34,240 Recently made famous by COVID. 204 00:09:36,720 --> 00:09:39,360 They were pretty famous before, but okay, we'll take COVID. 205 00:09:39,360 --> 00:09:40,160 We'll take COVID. 206 00:09:43,120 --> 00:09:45,920 So yeah, group one carcinogen. 207 00:09:45,920 --> 00:09:50,320 And just for funsies, I pulled a couple of other group one carcinogens. 208 00:09:50,960 --> 00:09:51,600 Oh god. 209 00:09:51,600 --> 00:09:52,480 Do you want to take a stab? 210 00:09:53,760 --> 00:09:54,640 Smoking. 211 00:09:54,640 --> 00:09:55,520 Yep, tobacco. 212 00:09:57,040 --> 00:09:58,640 Process foods, is that out there? 213 00:09:58,640 --> 00:10:00,080 Yes, processed meats. 214 00:10:00,800 --> 00:10:01,760 Processed meats. 215 00:10:04,080 --> 00:10:04,560 There's a whole... 216 00:10:04,560 --> 00:10:05,680 Being in a relationship. 217 00:10:05,680 --> 00:10:06,000 Yes. 218 00:10:07,280 --> 00:10:07,840 Toxic. 219 00:10:11,200 --> 00:10:15,360 No, there's a whole list of them, but I just pulled some interesting ones. 220 00:10:15,360 --> 00:10:16,560 So tobacco, yes. 221 00:10:17,600 --> 00:10:20,320 Formaldehyde is also a group one carcinogen. 222 00:10:20,880 --> 00:10:23,440 Arsenic is in the same family. 223 00:10:23,440 --> 00:10:24,320 That makes sense. 224 00:10:24,960 --> 00:10:26,080 That tracks. 225 00:10:26,080 --> 00:10:26,880 That tracks. 226 00:10:26,880 --> 00:10:27,760 Esfesto. 227 00:10:29,360 --> 00:10:29,760 Coal. 228 00:10:32,400 --> 00:10:33,280 Hepatitis. 229 00:10:34,320 --> 00:10:35,520 Group one carcinogen. 230 00:10:36,480 --> 00:10:37,440 And then opium. 231 00:10:38,480 --> 00:10:40,160 Oh yeah. 232 00:10:40,160 --> 00:10:40,640 Wow. 233 00:10:40,640 --> 00:10:42,720 The one that surprised me the most is coal. 234 00:10:42,720 --> 00:10:44,720 You feel like if it was... 235 00:10:44,720 --> 00:10:48,000 I mean, just like that's a government rating, right? 236 00:10:48,000 --> 00:10:49,920 Or the World Health Organization rating. 237 00:10:49,920 --> 00:10:50,480 Yes. 238 00:10:50,480 --> 00:10:54,160 You think people would be like, yeah, maybe we should move away from coal. 239 00:10:54,160 --> 00:10:58,080 I know it's funding this town, but it's a direct cause of cancer. 240 00:10:58,080 --> 00:10:58,560 You know? 241 00:10:58,560 --> 00:10:59,440 Like, I don't know. 242 00:10:59,440 --> 00:11:02,240 I think people have known that for ages. 243 00:11:02,240 --> 00:11:03,440 But nobody acts on it. 244 00:11:03,440 --> 00:11:08,160 I feel like it's just kind of like people focus on the fossil fuel part of it. 245 00:11:08,160 --> 00:11:13,200 Okay, replace everything you're saying with the word alcohol. 246 00:11:13,200 --> 00:11:18,960 Since 1988, people have known this is a group one carcinogen and nobody acts on it. 247 00:11:18,960 --> 00:11:20,400 That's so true. 248 00:11:20,400 --> 00:11:21,600 That's so true. 249 00:11:21,600 --> 00:11:22,080 So... 250 00:11:22,080 --> 00:11:23,600 Everybody's just buying it. 251 00:11:24,800 --> 00:11:31,520 So obviously research has confirmed the direct link between alcohol and cancer of... 252 00:11:31,520 --> 00:11:32,160 Wow. 253 00:11:32,160 --> 00:11:35,040 The breast cancer is a big one throughout and mouth. 254 00:11:35,040 --> 00:11:41,440 So everything that tobacco came down for, alcohol is also known for, which is just crazy to me. 255 00:11:42,720 --> 00:11:47,280 And obviously this risk is increased with any amount of alcohol, but it's kind of like the 256 00:11:47,280 --> 00:11:49,840 more you drink, the more risk there is, obviously. 257 00:11:51,120 --> 00:11:54,800 And this is just like the same story over and over and over again. 258 00:11:54,800 --> 00:11:59,200 We saw it with the tobacco companies, how they lied about negative side effects. 259 00:11:59,200 --> 00:12:02,800 Exxon knew about climate change, but they lied about that. 260 00:12:02,800 --> 00:12:08,320 So it doesn't even surprise us that nobody really knew about this group one carcinogen. 261 00:12:09,120 --> 00:12:12,320 Because alcohol, big alcohol, and I'm calling it big alcohol. 262 00:12:12,320 --> 00:12:13,920 I don't even know if that's kind of like layman's terms. 263 00:12:13,920 --> 00:12:14,960 It's like the lobby. 264 00:12:14,960 --> 00:12:15,920 The lobby. 265 00:12:15,920 --> 00:12:16,480 Yeah, yeah, yeah. 266 00:12:16,480 --> 00:12:18,080 Yeah, the lobbyists for alcohol. 267 00:12:19,200 --> 00:12:25,120 So it shouldn't come as a surprise that this was manipulated by big alcohol. 268 00:12:26,160 --> 00:12:27,680 Yeah, not surprised at all. 269 00:12:28,240 --> 00:12:30,560 Disappointed, but not surprised. 270 00:12:30,560 --> 00:12:31,760 Disappointed. 271 00:12:31,760 --> 00:12:33,840 So a little bit more on that. 272 00:12:35,120 --> 00:12:40,640 How does alcohol, big alcohol, or just like painting a picture of this big alcohol company, 273 00:12:41,920 --> 00:12:45,200 big alcohol, how do they manipulate this type of research? 274 00:12:45,200 --> 00:12:50,880 Well, in a couple ways, they claim that low to moderate alcohol consumption has a positive 275 00:12:50,880 --> 00:12:53,600 effect, has a positive impact on health. 276 00:12:54,320 --> 00:12:56,480 And does this not ring true to you? 277 00:12:56,480 --> 00:13:00,960 Like in every health magazine or like actually not health magazine, 278 00:13:00,960 --> 00:13:03,920 let's get away from that, but like cosmopolitan that I used to read at college, 279 00:13:03,920 --> 00:13:08,400 it'd be like consuming one glass of red wine is actually really healthy for your heart. 280 00:13:09,200 --> 00:13:10,160 Have you not heard that? 281 00:13:10,960 --> 00:13:12,400 I've heard that plenty of times. 282 00:13:12,400 --> 00:13:12,800 Yeah. 283 00:13:12,800 --> 00:13:14,480 Like with athletes and stuff like that. 284 00:13:15,360 --> 00:13:21,120 So they kind of claim that low to moderate alcohol consumption has a positive impact on your health, 285 00:13:21,120 --> 00:13:27,920 even going as far to say that more women's lives are saved by moderate drinking than are lost 286 00:13:27,920 --> 00:13:31,280 from alcohol related deaths. 287 00:13:31,280 --> 00:13:31,680 Okay. 288 00:13:36,480 --> 00:13:41,920 So they're distracting people from the impact of alcohol on cancer risk by referring to other 289 00:13:41,920 --> 00:13:49,920 risk factors that people should be more concerned about, i.e. diabetes or heart disease or whatever. 290 00:13:49,920 --> 00:13:53,040 And they're just like, oh, yeah, yeah, yeah, this is like alcohol doesn't do this. 291 00:13:53,040 --> 00:13:54,800 You should actually be focused on diabetes. 292 00:13:54,800 --> 00:14:01,840 So these claims came from a research showing that low level drinking can protect against 293 00:14:01,840 --> 00:14:04,240 certain heart conditions and type two diabetes. 294 00:14:04,240 --> 00:14:10,080 But listen to this, these studies compared low to moderate drinkers with people who didn't drink at all 295 00:14:10,080 --> 00:14:11,520 or what they call them abstainers. 296 00:14:12,720 --> 00:14:17,840 They found that people who drank at a moderate level had better health afterwards. 297 00:14:17,840 --> 00:14:23,120 But these research findings have been disputed for several reasons. 298 00:14:23,120 --> 00:14:31,840 One, many of the people included in the abstainer group had previously been drinkers but had given up due to underlying health conditions. 299 00:14:31,840 --> 00:14:39,440 So these moderate drinkers were being compared to people who had already had preexisting health conditions. 300 00:14:39,440 --> 00:14:40,400 Yeah. 301 00:14:40,400 --> 00:14:48,480 And Zach, what do you think the other big problem here is that alcohol companies funded this research? 302 00:14:48,480 --> 00:14:50,640 That's what I was going to jump on with. 303 00:14:50,640 --> 00:14:51,040 You were? 304 00:14:51,040 --> 00:14:53,200 Like who funded this thing? 305 00:14:53,200 --> 00:14:56,560 Like it's gotta be, it's gotta be them, right? 306 00:14:56,560 --> 00:14:57,200 Like nuts. 307 00:14:57,200 --> 00:14:58,000 They straight up did. 308 00:14:58,000 --> 00:14:59,360 So obviously this is biased. 309 00:15:02,080 --> 00:15:08,480 Used in marketing campaigns to the like, I mean, I've never heard the claim that they save more lives than are killed. 310 00:15:08,480 --> 00:15:10,320 That is a bit audacious. 311 00:15:10,880 --> 00:15:14,080 Like that is nuts. 312 00:15:14,080 --> 00:15:20,080 I haven't heard that direct language used, but I always like, as soon as I read that, I was like, 313 00:15:20,080 --> 00:15:28,400 I thought back to all of these magazines that I would read as a 20 year old trying to justify my own drinking habits. 314 00:15:28,400 --> 00:15:34,800 And like, oh, well, Cosmopolitan said that I can drink four glasses of red wine and I'm actually going to be a healthier person for it. 315 00:15:34,800 --> 00:15:35,920 No. 316 00:15:35,920 --> 00:15:44,320 Or like, I've also read somewhere that it was like, oh yeah, engage in a boozy brunch and then go work out because you can. 317 00:15:44,320 --> 00:15:45,120 What? 318 00:15:45,120 --> 00:15:45,920 Yeah, I heard that. 319 00:15:45,920 --> 00:15:52,000 I mean, I read that in the magazine, like these are all things that stayed with me through my adulthood. 320 00:15:53,440 --> 00:15:57,360 So drunk working out sounds awful, awful. 321 00:15:58,560 --> 00:16:00,320 I get stoned before I work out. 322 00:16:00,320 --> 00:16:01,360 That's fun. 323 00:16:01,360 --> 00:16:03,760 But no, drinking. 324 00:16:03,760 --> 00:16:04,640 Fuck no. 325 00:16:04,640 --> 00:16:04,800 No. 326 00:16:05,920 --> 00:16:11,840 So knowing all of this and I like, you brought it up earlier. 327 00:16:11,840 --> 00:16:21,120 It's like, I forget what example you used already, but why do you think we're willing to turn to blind eye to alcohol? 328 00:16:22,960 --> 00:16:26,720 I think that's a, that's a great question, Caitlin. 329 00:16:27,280 --> 00:16:36,880 I think for a multitude of reasons, I think there is this kind of allure and romanticism about prohibition back in the day. 330 00:16:36,880 --> 00:16:38,080 And like, you know, like, 331 00:16:38,080 --> 00:16:48,160 Like, when alcohol was taken off the streets, there's almost this like, what a crazy time that was like, what, like, that was just ridiculous. 332 00:16:48,160 --> 00:16:56,800 So I do think like there's an element that we've accepted it because in our history, our pretty recent history, we've tried to take it out before and it didn't work. 333 00:16:56,800 --> 00:16:57,120 Right. 334 00:16:57,120 --> 00:16:59,200 So I do think there's an acceptance there. 335 00:16:59,200 --> 00:17:04,000 I also think that it's just like we're, we're bombarded. 336 00:17:04,000 --> 00:17:13,920 Our alcohol marketing budgets, some of the biggest in the world and like they are bombarding you with marketing all the time. 337 00:17:13,920 --> 00:17:24,480 I think just to piggyback off of all of that, it's like, I think we trust as humans, we're like too trusting in the governing organizations. 338 00:17:24,480 --> 00:17:29,200 So we haven't really, did you know that alcohol was a group on carcinogen? 339 00:17:29,200 --> 00:17:30,480 No, I had no idea. 340 00:17:30,480 --> 00:17:31,440 I had no idea. 341 00:17:31,440 --> 00:17:39,120 And so there's kind of this element that we're not being told all of this information and nobody's making noise around it. 342 00:17:39,120 --> 00:17:51,680 And we're overly trusting in the World Health Organization and in the FDA and all of these organizations that are supposed to be monitoring what we put into our body. 343 00:17:51,680 --> 00:17:52,640 Yeah. 344 00:17:52,640 --> 00:17:59,600 We trust them to tell us what's right and wrong, but nobody has told us that liquor is a group on carcinogen. 345 00:17:59,600 --> 00:18:01,040 Fuckin' crazy. 346 00:18:01,040 --> 00:18:12,240 So I think, I think there's an element of us being true to trustworthy and not doing, not wanting to seek out the research ourselves. 347 00:18:12,240 --> 00:18:14,560 Yeah, I think it's, it's the basic human component. 348 00:18:14,560 --> 00:18:25,840 You're so right that like if it fits our lifestyle, if we like drinking, whether it be the social aspect or the feeling, whatever, we're not gonna look up stuff to tell us to stop. 349 00:18:25,840 --> 00:18:26,160 Right. 350 00:18:26,160 --> 00:18:28,640 Like we're gonna look to validate that feeling. 351 00:18:28,640 --> 00:18:28,960 Yeah. 352 00:18:28,960 --> 00:18:29,840 So. 353 00:18:29,840 --> 00:18:31,840 I mean, yeah, totally. 354 00:18:31,840 --> 00:18:45,280 Another thing that came to mind was like our Got Milk episode where the government pushed milk on us for like 30 years and told us it was the only way to ingest calcium. 355 00:18:45,280 --> 00:18:49,680 But it turns out like two tablespoons of basil is the same amount of calcium. 356 00:18:49,680 --> 00:18:56,960 So it's like the governing agencies have no, they're so self-interested. 357 00:18:56,960 --> 00:18:59,200 They have their self-interest in mind. 358 00:18:59,200 --> 00:19:01,840 They are not looking out for you. 359 00:19:01,840 --> 00:19:03,280 But I think you bring up a good point. 360 00:19:03,280 --> 00:19:06,880 It's like alcohol fits our lifestyle and it makes us feel good about ourselves. 361 00:19:06,880 --> 00:19:11,360 Why would we try to go seek out a reason to not drink it? 362 00:19:11,360 --> 00:19:20,080 The only reason you're going to not drink it is someone, a big campaign like, you know, the truth campaign for tobacco. 363 00:19:20,080 --> 00:19:20,880 Yep. 364 00:19:20,880 --> 00:19:21,360 Yep. 365 00:19:21,360 --> 00:19:29,040 I also, you brought up an interesting point and I don't think to just tackle on this, I don't think it's the self-interest of the government to give us the best information. 366 00:19:29,040 --> 00:19:31,120 Because they make alcohol tax. 367 00:19:31,120 --> 00:19:33,920 Like there's alcohol tax on like almost every state. 368 00:19:33,920 --> 00:19:38,480 Like the government's racking in money on every alcohol sale. 369 00:19:38,480 --> 00:19:45,200 So like why would they disrupt that massive revenue stream just for the health of their citizens? 370 00:19:45,200 --> 00:19:48,640 They got to pay for, you know, Air Force One and shit. 371 00:19:48,640 --> 00:19:54,400 So I think nobody is interested or wants to really explore this deeper. 372 00:19:54,400 --> 00:19:54,880 Right. 373 00:19:54,880 --> 00:19:57,040 They're content in ignorance. 374 00:19:57,040 --> 00:19:57,680 Being fine. 375 00:19:57,680 --> 00:19:58,480 Yeah. 376 00:19:58,480 --> 00:19:59,360 Just like me. 377 00:19:59,360 --> 00:20:04,240 So women's history in marketing and alcohol specifically. 378 00:20:04,240 --> 00:20:08,320 So traditionally women were represented in alcohol marketing to a lesser extent. 379 00:20:08,320 --> 00:20:22,800 And then we reviewed this in one of our older episodes where women were kind of the subject of a lot of these campaigns and used almost as a prop versus like kind of an empowerment figure. 380 00:20:22,800 --> 00:20:31,920 They were seen as submissive and domestic and serving the needs of others, sexual objects in attempt to gain a greater share of the male market. 381 00:20:31,920 --> 00:20:34,960 So that was kind of old, old marketing. 382 00:20:34,960 --> 00:20:38,560 And that was traditionally how women were seen in alcohol marketing as well. 383 00:20:39,920 --> 00:20:44,640 And then additionally, like historically women who drank have been stigmatized. 384 00:20:44,640 --> 00:20:50,720 So back in the 60s, 70s, 80s, women who drank were lacking femininity. 385 00:20:50,720 --> 00:20:54,720 Like they didn't, they were not poised. 386 00:20:54,720 --> 00:21:01,840 They were seen as sexually promiscuous, out of control and neglectful of traditional roles and virtues. 387 00:21:03,840 --> 00:21:09,040 So kind of getting out of that era, where are we now? 388 00:21:09,040 --> 00:21:17,120 Alcohol companies are using empowerment as a form of market segmentation. 389 00:21:17,120 --> 00:21:20,480 You mean companies are capitalizing on a political movement? 390 00:21:20,480 --> 00:21:23,120 No, I don't. 391 00:21:23,120 --> 00:21:23,920 It never happened. 392 00:21:23,920 --> 00:21:25,280 I don't believe that. 393 00:21:25,280 --> 00:21:26,080 It never happened. 394 00:21:26,080 --> 00:21:26,960 I don't believe that. 395 00:21:27,680 --> 00:21:38,320 I'm just just a quick tangent and I won't put the restaurant on Blaster, but there's a restaurant near me that they have a hand painted sign out front of their logo. 396 00:21:38,320 --> 00:21:42,240 And all of June, it was Pride flag themed. 397 00:21:42,240 --> 00:21:47,280 And I'm telling you, Caitlin, the first of July came and they painted over that thing. 398 00:21:47,280 --> 00:21:49,200 It was like hand painted. 399 00:21:49,200 --> 00:21:53,920 I was like, man, like that is, that's rough, dude. 400 00:21:53,920 --> 00:22:04,640 We're, we are so conscious of this as we'd like to take, we'd like to think of ourselves as taking the mortal high ground a lot of times when it comes to this. 401 00:22:04,640 --> 00:22:06,320 We're very aware of it. 402 00:22:06,320 --> 00:22:07,360 We're very conscious. 403 00:22:08,000 --> 00:22:17,360 And we cover this, we talk about it all the time, rainbow painting, meaning people just like exactly like you said they slap a rainbow on it and say, yep, we're an ally. 404 00:22:17,360 --> 00:22:19,760 But what are you actually doing to be an ally? 405 00:22:19,760 --> 00:22:21,600 Same with breast cancer awareness. 406 00:22:21,600 --> 00:22:22,720 Yeah, we'll slap a pink. 407 00:22:22,720 --> 00:22:24,240 So they call it pink washing. 408 00:22:24,240 --> 00:22:28,080 There's rainbow washing and there's green washing trying to be sustainable. 409 00:22:28,080 --> 00:22:30,880 But in actuality, you're paying your garment workers 50 cents. 410 00:22:31,520 --> 00:22:31,760 Yep. 411 00:22:34,000 --> 00:22:36,160 So yes, shocking. 412 00:22:36,720 --> 00:22:41,120 Alcohol companies are capitalizing on a feminism movement. 413 00:22:41,120 --> 00:22:49,360 So how do women specifically view alcohol and like what is their take on it? 414 00:22:49,360 --> 00:22:58,960 So women, there's been studies done where women view alcohol as a pleasurable and important aspect of their social lives. 415 00:22:59,840 --> 00:23:07,840 And they place value upon sharing and drinking, sharing drinking stories and even hangover stories. 416 00:23:07,840 --> 00:23:10,960 So it's not even simply the consumption of alcohol itself. 417 00:23:10,960 --> 00:23:12,800 It's kind of the whole package deal. 418 00:23:12,800 --> 00:23:20,480 Everything that comes with consumption, it means you're seen in a bar, you get to dress up, you get to talk to your friends. 419 00:23:20,480 --> 00:23:22,560 Like it's the whole package deal. 420 00:23:22,560 --> 00:23:23,520 It's the experience. 421 00:23:23,520 --> 00:23:26,960 It's the experience that women are viewing as pleasurable. 422 00:23:27,360 --> 00:23:29,600 And um, go ahead. 423 00:23:29,600 --> 00:23:36,320 Like I will just say the one thing that I saw is, I mean, that to me was like telling the drinking stories and hangover stories. 424 00:23:36,320 --> 00:23:38,320 I think that's universal. 425 00:23:38,320 --> 00:23:39,040 Universal. 426 00:23:39,040 --> 00:23:43,200 Like I think everybody kind of chases that. 427 00:23:43,200 --> 00:23:45,920 You want to like, we love to make people laugh. 428 00:23:45,920 --> 00:23:50,320 And if it's a drunken story where you did something stupid, it's going to get a laugh. 429 00:23:50,320 --> 00:23:53,760 You know, so I think people seek it out to some degree. 430 00:23:53,760 --> 00:23:55,760 They want to do crazy, stupid stuff. 431 00:23:55,760 --> 00:23:56,080 Right. 432 00:23:56,080 --> 00:23:58,400 And they want to have stories to tell about it. 433 00:23:58,400 --> 00:24:06,400 So in your in your twenties, like that was every single story revolved around some sort of drinking antique. 434 00:24:07,120 --> 00:24:07,680 Yep. 435 00:24:07,680 --> 00:24:09,760 My dad always said, don't be the one. 436 00:24:09,760 --> 00:24:12,240 Don't be the person at the party with the lampshade on your head. 437 00:24:14,400 --> 00:24:18,160 Yeah, I was I was that person every now and then, but I love attention. 438 00:24:18,160 --> 00:24:20,800 Like I was more like giving me all the attention. 439 00:24:20,800 --> 00:24:24,640 Everybody like it was less about me being hammered. 440 00:24:25,200 --> 00:24:26,720 But doing stupid stuff. 441 00:24:26,720 --> 00:24:27,280 Nonetheless. 442 00:24:27,280 --> 00:24:28,000 Yes. 443 00:24:28,000 --> 00:24:33,200 A lot of times to alcohol represents popularity for women. 444 00:24:33,920 --> 00:24:40,960 And they use alcohol as kind of a justification for stepping out of a traditional feminine role. 445 00:24:40,960 --> 00:24:46,640 So they're allowed to get a little bit rowdy, you know, at games, they're allowed to cuss. 446 00:24:46,640 --> 00:24:51,760 They're allowed their kind of give them like a hall pass to not be as put together. 447 00:24:52,800 --> 00:24:53,680 Interesting. 448 00:24:53,680 --> 00:24:54,560 Interesting. 449 00:24:54,560 --> 00:24:54,800 Yeah. 450 00:24:54,800 --> 00:24:55,760 Yeah. 451 00:24:55,760 --> 00:25:03,120 Um, Carol Ensley, a professor of substance use and misuse at the School of Health and 452 00:25:03,120 --> 00:25:05,600 Life Science at Glasgow University. 453 00:25:05,600 --> 00:25:07,040 Who put that on a business card? 454 00:25:07,040 --> 00:25:08,480 Oh, okay. 455 00:25:10,480 --> 00:25:15,760 Shows how alcohol companies harness the fact that women want to retain their identities 456 00:25:15,760 --> 00:25:20,320 as they go through various life changes through the use of alcohol. 457 00:25:20,960 --> 00:25:24,480 So what do you mean by what do you interpret that as that they want to tap 458 00:25:24,480 --> 00:25:28,000 into your younger free-spiriting self? 459 00:25:28,000 --> 00:25:29,120 Is that what it is? 460 00:25:29,120 --> 00:25:29,520 Yes. 461 00:25:29,520 --> 00:25:30,640 That's why the... 462 00:25:30,640 --> 00:25:31,360 A little bit. 463 00:25:31,360 --> 00:25:31,760 So yeah. 464 00:25:31,760 --> 00:25:36,720 So, um, Carol and her colleagues talked to these women in their thirties and forties, 465 00:25:36,720 --> 00:25:41,840 and they found out that many of these women viewed drinking as a way to show their identity 466 00:25:41,840 --> 00:25:46,800 beyond their responsibility in the household or beyond their career. 467 00:25:46,800 --> 00:25:49,520 They're, they're being a woman in midlife. 468 00:25:50,320 --> 00:25:54,160 So that is kind of how they retain their identity is by partaking in 469 00:25:54,160 --> 00:26:00,320 alcohol and being able to consume and the kind of like lifestyle around consumption. 470 00:26:00,960 --> 00:26:04,160 It's like, uh, it's like just staying attached to your sense of self. 471 00:26:04,160 --> 00:26:04,560 Yeah. 472 00:26:04,560 --> 00:26:06,640 While you'd be, yeah, very interesting. 473 00:26:06,640 --> 00:26:07,440 For a second? 474 00:26:07,440 --> 00:26:08,720 I think that rings very true. 475 00:26:08,720 --> 00:26:09,360 I agree. 476 00:26:09,360 --> 00:26:14,640 You're allowed to leave the husband, leave the kids, leave the work life behind. 477 00:26:14,640 --> 00:26:18,400 You know, it's like, it's unisex in the city comes to mind where it's like four groups of 478 00:26:18,400 --> 00:26:21,040 girlfriends, they're always talking to each other at a bar. 479 00:26:21,040 --> 00:26:24,880 And that is how they release themselves and have that identity. 480 00:26:24,880 --> 00:26:25,520 So, um, 481 00:26:25,520 --> 00:26:30,640 And I also think, I mean, even like beyond that, they're the old trope of like the wine is mommy's time. 482 00:26:30,640 --> 00:26:36,560 Right? Like it's like even like, even having those moments where it's like, this is my time. 483 00:26:36,560 --> 00:26:36,960 Yes. 484 00:26:36,960 --> 00:26:38,880 I'm going to pour a glass of wine. 485 00:26:38,880 --> 00:26:42,640 I'm going to sit like it is, it is reclaiming that self a little bit. 486 00:26:42,640 --> 00:26:44,640 And it's, yeah, that's fascinating. 487 00:26:44,640 --> 00:26:50,400 I, I didn't, I barely touched the surface on mommy's 488 00:26:50,400 --> 00:26:51,520 wine time. 489 00:26:51,520 --> 00:26:59,840 I think that alone deserves its own podcast because it's an insane, but not phenomenon, 490 00:26:59,840 --> 00:27:04,880 but like the culture around that is so toxic in itself. 491 00:27:04,880 --> 00:27:10,000 It's allowing women, it's giving them a hall pass to binge drink. 492 00:27:10,000 --> 00:27:10,800 Yup. 493 00:27:10,800 --> 00:27:16,720 You know, um, so I barely touched the surface on that, but we will, we will, we will get to that. 494 00:27:16,720 --> 00:27:22,400 Quoting from M Slee or we'll just call her Carol because I can't pronounce her last name. 495 00:27:22,400 --> 00:27:29,840 She said in, uh, in this study quote, women felt that they were transformed back to a carefree 496 00:27:29,840 --> 00:27:32,640 youth away from their responsibilities. 497 00:27:32,640 --> 00:27:33,840 Exactly what you were saying. 498 00:27:33,840 --> 00:27:36,320 So does it not translate to men? 499 00:27:36,320 --> 00:27:39,440 Do you know if they did the similar study with men? 500 00:27:39,440 --> 00:27:41,360 Does that not translate? 501 00:27:41,360 --> 00:27:44,720 If I were to put myself in a man's shoes. 502 00:27:44,720 --> 00:27:46,720 Oh, okay. 503 00:27:46,720 --> 00:27:50,160 Boots on the, my how the turntables have turned. 504 00:27:50,160 --> 00:27:50,960 Okay. 505 00:27:50,960 --> 00:27:52,080 Let's see. 506 00:27:52,080 --> 00:27:55,520 Analogy is not your strong point when you're high on daycloth. 507 00:27:55,520 --> 00:27:56,880 It's my flu game, Caitlin. 508 00:27:56,880 --> 00:27:57,920 My flu game. 509 00:27:57,920 --> 00:28:11,440 Um, I think that men, um, are, have the grounds to act like themselves in every single role. 510 00:28:11,440 --> 00:28:13,440 They never have to be poised. 511 00:28:13,440 --> 00:28:17,040 They never have to act a certain way. 512 00:28:17,040 --> 00:28:22,400 It's always like they just show up and they are who they are, but a woman has to act a 513 00:28:22,400 --> 00:28:27,280 different way in the workplace, has to act a different way at home and then gets to act 514 00:28:27,280 --> 00:28:29,280 a different way when they're with their girlfriends. 515 00:28:29,280 --> 00:28:31,280 That is my opinion. 516 00:28:31,280 --> 00:28:32,480 I don't know if that's true. 517 00:28:32,480 --> 00:28:38,240 Maybe men do have to play these roles, but they don't think that they do as severely as 518 00:28:38,240 --> 00:28:39,040 women do. 519 00:28:39,040 --> 00:28:39,540 Yeah. 520 00:28:39,540 --> 00:28:41,840 I think to a much lesser degree than women. 521 00:28:41,840 --> 00:28:43,840 Much lesser degree than women. 522 00:28:43,840 --> 00:28:46,720 You know, there's, there's professional Zach and then hang out Zach. 523 00:28:46,720 --> 00:28:51,760 Like I, I, you know, I know the draw the line, but it's not expected of me. 524 00:28:51,760 --> 00:28:52,260 Right. 525 00:28:52,260 --> 00:28:54,080 I think, I think it's just the courteous thing to do. 526 00:28:54,080 --> 00:28:58,800 So I think to a much far, far, far lesser degree men have to do that. 527 00:28:58,800 --> 00:29:02,160 Women, it is, I can absolutely see what you're saying. 528 00:29:02,160 --> 00:29:06,880 Well, I like that you brought that up because that was my next question to you actually just 529 00:29:06,880 --> 00:29:10,320 kind of in summary, recapping what we just discussed. 530 00:29:10,320 --> 00:29:18,080 It's women tend to construct an identity and display their authentic self through consumption. 531 00:29:18,080 --> 00:29:21,520 Do you find that's true with your own drinking practice? 532 00:29:21,520 --> 00:29:26,720 Do you feel like your identity is somehow tied to consumption? 533 00:29:26,720 --> 00:29:28,720 That's a great question. 534 00:29:28,720 --> 00:29:35,720 I think to maybe some degree it is, it is like, I've been in advertising for a long time. 535 00:29:35,720 --> 00:29:41,640 We've worked in agencies, drinking culture and advertising agencies is something that's 536 00:29:41,640 --> 00:29:44,120 swept under the rug pretty significantly. 537 00:29:44,120 --> 00:29:49,320 You know, so I do think like being in, in marketing and advertising, it's, you know, 538 00:29:49,320 --> 00:29:51,720 like client meetings involve a drink usually. 539 00:29:51,720 --> 00:29:55,360 So I do think there is an element of that to me. 540 00:29:55,360 --> 00:29:58,840 Can I get you going on this for a second? 541 00:29:58,840 --> 00:29:59,840 Yeah, yeah. 542 00:29:59,840 --> 00:30:02,920 Because I, we touched on this earlier. 543 00:30:02,920 --> 00:30:08,840 I quit drinking five years ago and I joke like my drinking privileges were revoked. 544 00:30:08,840 --> 00:30:11,400 I'm just not someone who can drink. 545 00:30:11,400 --> 00:30:15,480 And something that I really had to figure out in the first couple of years is literally 546 00:30:15,480 --> 00:30:19,880 how to be an adult without alcohol. 547 00:30:19,880 --> 00:30:24,160 And my whole adulthood was tied to alcohol. 548 00:30:24,160 --> 00:30:25,880 That's what you did at sporting events. 549 00:30:25,880 --> 00:30:27,520 That's what you did with your friends. 550 00:30:27,520 --> 00:30:32,000 That's a way to relax, but it's also a way to feel empowered. 551 00:30:32,000 --> 00:30:33,840 It's a way to get lit at the club. 552 00:30:33,840 --> 00:30:40,360 It's the way to do everything, to manipulate your emotions and how you're feeling. 553 00:30:40,360 --> 00:30:43,120 And you have to figure out how to relearn that. 554 00:30:43,120 --> 00:30:46,920 You have to relearn how to be an adult without the use of alcohol. 555 00:30:46,920 --> 00:30:54,960 So I think in a way, our identity is so truly tied to consumption because that is the gateway 556 00:30:54,960 --> 00:30:55,960 to everything. 557 00:30:55,960 --> 00:30:56,960 I agree. 558 00:30:56,960 --> 00:30:58,640 I completely agree. 559 00:30:58,640 --> 00:31:03,200 You know, having a drink after work with a friend or something like that, you don't 560 00:31:03,200 --> 00:31:05,520 just go like hang out in the friend's apartment. 561 00:31:05,520 --> 00:31:06,520 Just go meet at a bar, right? 562 00:31:06,520 --> 00:31:07,520 Like you're so ready. 563 00:31:07,520 --> 00:31:13,480 I think everything is tied around drinking and consumption of alcohol. 564 00:31:13,480 --> 00:31:17,440 And I commend you that it must have been a long road. 565 00:31:17,440 --> 00:31:19,320 It had to have been a long road. 566 00:31:19,320 --> 00:31:23,800 I mean, the first couple of years are painful because you are not only giving up the substance, 567 00:31:23,800 --> 00:31:31,000 but you are trying to figure out like, okay, who am I without a party or without a scene, 568 00:31:31,000 --> 00:31:34,800 without the use of alcohol as a crutch? 569 00:31:34,800 --> 00:31:35,800 And I don't feel like... 570 00:31:35,800 --> 00:31:37,240 How to not get yourself. 571 00:31:37,240 --> 00:31:38,240 How to find yourself again. 572 00:31:38,240 --> 00:31:40,960 I mean, if your market research is true, right? 573 00:31:40,960 --> 00:31:44,240 That was tied to your sense of self and your sense of independence. 574 00:31:44,240 --> 00:31:48,440 How do you think, if you don't mind me asking, how do you think you've come? 575 00:31:48,440 --> 00:31:50,120 Do you feel a lot better? 576 00:31:50,120 --> 00:31:51,120 Or is it still difficult? 577 00:31:51,120 --> 00:31:53,120 No, not at all. 578 00:31:53,120 --> 00:32:01,800 I bet three years ago, there was just a switch flip and you're like, I never need alcohol 579 00:32:01,800 --> 00:32:02,800 ever again. 580 00:32:02,800 --> 00:32:04,120 Like I just don't need it. 581 00:32:04,120 --> 00:32:10,080 So you do learn how to be a person again. 582 00:32:10,080 --> 00:32:14,240 But you have to also put yourself in all of these circumstances in order to figure it 583 00:32:14,240 --> 00:32:15,240 out. 584 00:32:15,240 --> 00:32:16,240 You have to go to a sporting event. 585 00:32:16,240 --> 00:32:17,640 You have to go to a concert. 586 00:32:17,640 --> 00:32:18,840 You have to go to a bar. 587 00:32:18,840 --> 00:32:22,840 You have to go to all of these things to figure out like, how do I interact? 588 00:32:22,840 --> 00:32:26,000 What are these things to me without alcohol? 589 00:32:26,000 --> 00:32:32,000 And that I think is not a question that everybody gets to ask themselves or that allows themselves 590 00:32:32,000 --> 00:32:36,680 to explore, I guess. 591 00:32:36,680 --> 00:32:41,200 What is a concert to me without the use of alcohol? 592 00:32:41,200 --> 00:32:48,360 Because back in the day, a concert was just a vehicle to get liquor into my mouth. 593 00:32:48,360 --> 00:32:49,840 Just watch the music, get some liquor. 594 00:32:49,840 --> 00:32:51,360 Like that's what it is. 595 00:32:51,360 --> 00:32:52,800 Yep, I'm with you. 596 00:32:52,800 --> 00:32:59,600 So have you, like, and we're going down a little tangent, but have you found any events 597 00:32:59,600 --> 00:33:03,520 that you liked and enjoyed prior but figured out it was just for the drinking? 598 00:33:03,520 --> 00:33:08,400 Is there any events that you've kind of relearned to love again even despite the drinking? 599 00:33:08,400 --> 00:33:09,800 I think there's two. 600 00:33:09,800 --> 00:33:12,680 Well, just because I brought them up, it's like sporting events. 601 00:33:12,680 --> 00:33:15,680 I never need to go to another sporting event ever in my life. 602 00:33:15,680 --> 00:33:17,120 Like I'm done with it. 603 00:33:17,120 --> 00:33:26,040 You know, like I tried because it was a way to drink beer. 604 00:33:26,040 --> 00:33:30,240 I don't need a bandwagon anymore teams. 605 00:33:30,240 --> 00:33:35,800 But then like music, like I can go to a bar, I can go to a club, I can go dancing, I can 606 00:33:35,800 --> 00:33:39,840 go like pool parties are still my favorite thing in the entire world. 607 00:33:39,840 --> 00:33:45,760 And it's like, so there's the music, the music element is truly where like, I know I love 608 00:33:45,760 --> 00:33:49,560 it because I that's what it means to me without alcohol. 609 00:33:49,560 --> 00:33:50,560 I love it. 610 00:33:50,560 --> 00:33:51,560 Yeah. 611 00:33:51,560 --> 00:33:56,960 And then so rounding our conversation back, do you feel like what do you think has helped 612 00:33:56,960 --> 00:33:58,760 you find yourself sense of self again? 613 00:33:58,760 --> 00:34:03,760 If you're we're saying that women use alcohol to find their sense of self, have you feel 614 00:34:03,760 --> 00:34:08,560 like if you do feel like you feel that void or are you still kind of searching for it? 615 00:34:08,560 --> 00:34:10,440 I think you figure out. 616 00:34:10,440 --> 00:34:17,120 So one thing is like alcohol is a way to feel relaxed. 617 00:34:17,120 --> 00:34:20,120 Alcohol is a way to decompress for your premier day. 618 00:34:20,120 --> 00:34:23,600 Alcohol is a way to get lit at the club. 619 00:34:23,600 --> 00:34:26,080 Alcohol is a way to do all of these things. 620 00:34:26,080 --> 00:34:30,800 And then you figure out, okay, how do I actually relax? 621 00:34:30,800 --> 00:34:35,360 And you figure out, okay, this is a hard concept to actually talk about. 622 00:34:35,360 --> 00:34:37,120 So thanks for putting me on the spot. 623 00:34:37,120 --> 00:34:40,200 But yeah, and feel free to take a pause and I can cut all this out. 624 00:34:40,200 --> 00:34:44,240 And I'm just, I think it's in the case we have lots of listeners in the case someone's 625 00:34:44,240 --> 00:34:48,400 going through a similar, especially women, going through a similar kind of idea that 626 00:34:48,400 --> 00:34:49,720 maybe they should give it up. 627 00:34:49,720 --> 00:34:51,120 I love that. 628 00:34:51,120 --> 00:34:55,160 Like I think just a little bit of helpful insight is worthwhile. 629 00:34:55,160 --> 00:34:56,360 Right. 630 00:34:56,360 --> 00:35:03,040 You have to figure out why you are using a substance in the first place. 631 00:35:03,040 --> 00:35:06,200 Why am I relying on alcohol to relax? 632 00:35:06,200 --> 00:35:12,880 It's because I have all of these anxieties and all of these stressors around work. 633 00:35:12,880 --> 00:35:15,800 Okay, how do we fix those? 634 00:35:15,800 --> 00:35:23,120 So alcohol is just a bandaid and the real problem is work or the real problem is trauma 635 00:35:23,120 --> 00:35:27,360 from your childhood or the real problem is trauma from a relationship. 636 00:35:27,360 --> 00:35:34,720 And you have to fix those things in order to be okay, in order to relax from the day. 637 00:35:34,720 --> 00:35:38,320 So I think alcohol is just a bandaid. 638 00:35:38,320 --> 00:35:45,880 And I think what your original question was just like, are you still sneaking out? 639 00:35:45,880 --> 00:35:47,360 What that having difficulty? 640 00:35:47,360 --> 00:35:53,720 I guess if so many women use it as a crutch to identify their self through, are you finding 641 00:35:53,720 --> 00:35:56,320 difficulty finding a new avenue? 642 00:35:56,320 --> 00:36:01,840 Or finding yourself, finding yourself, just kind of like finding knowing that you're an 643 00:36:01,840 --> 00:36:03,560 independent person, right? 644 00:36:03,560 --> 00:36:06,960 I mean, you own a business, so I think that helps, right? 645 00:36:06,960 --> 00:36:09,320 That helps kind of like self identifying. 646 00:36:09,320 --> 00:36:16,680 You know, I couldn't do it without exploring what alcohol did to me though. 647 00:36:16,680 --> 00:36:24,840 I had to figure out like what I was numbing from and what I was self-medicating. 648 00:36:24,840 --> 00:36:31,680 Why I was self-medicating in order to push past that and become your true self. 649 00:36:31,680 --> 00:36:38,560 I know that sounds like so cliche and so cheesy, but like the alcohol to people who abuse alcohol, 650 00:36:38,560 --> 00:36:42,920 it's a form of numbing and it's a form of self-medication. 651 00:36:42,920 --> 00:36:47,920 And so you just need to dig through that trauma and they call it like dusting out the cobwebs. 652 00:36:47,920 --> 00:36:49,880 You need to get down and dirty. 653 00:36:49,880 --> 00:36:51,400 You need to make your amends. 654 00:36:51,400 --> 00:36:55,960 You need to like go through some shit for the first year in order to like get out on 655 00:36:55,960 --> 00:36:59,840 the other side of it and be like, okay, I'm actually not that shitty of a person, it turns 656 00:36:59,840 --> 00:37:02,360 out, and I don't need to numb with alcohol. 657 00:37:02,360 --> 00:37:04,480 So yeah, love it. 658 00:37:04,480 --> 00:37:11,680 So just I think address your fears, address your trauma, head on, figure out why you are 659 00:37:11,680 --> 00:37:16,400 drinking, have time to sit with it. 660 00:37:16,400 --> 00:37:21,360 And if you are sober, curious, DM me. 661 00:37:21,360 --> 00:37:23,720 Yeah, by all means. 662 00:37:23,720 --> 00:37:24,720 DM us. 663 00:37:24,720 --> 00:37:25,720 DM us. 664 00:37:25,720 --> 00:37:26,720 I love it, Katelyn. 665 00:37:26,720 --> 00:37:30,040 I do appreciate the little tangent to just, it's a serious issue. 666 00:37:30,040 --> 00:37:35,480 I think you let it off with a lot of health problems coming our way and a lot of binge 667 00:37:35,480 --> 00:37:36,480 drinking. 668 00:37:36,480 --> 00:37:39,400 So it is, it is something to take serious and I know you've been through it. 669 00:37:39,400 --> 00:37:40,640 So I appreciate you sharing. 670 00:37:40,640 --> 00:37:43,320 Yeah, I like that you kind of took us down that road. 671 00:37:43,320 --> 00:37:47,680 I wasn't really expecting it, but I do, I really appreciate that. 672 00:37:47,680 --> 00:37:53,080 And I think it is important if people are listening to this, the power of alcohol, like 673 00:37:53,080 --> 00:37:58,160 what it, the hold that it can have over you without ever realizing that it does have that 674 00:37:58,160 --> 00:37:59,160 over you. 675 00:37:59,160 --> 00:38:00,160 Yeah. 676 00:38:00,160 --> 00:38:01,160 Yeah. 677 00:38:01,160 --> 00:38:02,680 And to just explore that a little more. 678 00:38:02,680 --> 00:38:04,840 So back to marketing. 679 00:38:04,840 --> 00:38:05,840 Oh. 680 00:38:05,840 --> 00:38:15,000 Um, so to recap, we've seen a move away from sexualizing women to sell alcohol to men towards 681 00:38:15,000 --> 00:38:22,360 alcohol brands trying to align their products with this feminism movement. 682 00:38:22,360 --> 00:38:27,440 Women's empowerment, female friendships, sophistication. 683 00:38:27,440 --> 00:38:31,760 Some people say it's straight out of the tobacco industry playbook with slogans such as you've 684 00:38:31,760 --> 00:38:36,800 come a long way baby in the sixties, the famous Virginia slim cigarette campaign attempted 685 00:38:36,800 --> 00:38:43,000 to cash in on the women's live movement of the time trying to attract female consumers 686 00:38:43,000 --> 00:38:44,440 who identified with the movement. 687 00:38:44,440 --> 00:38:49,360 So by and large, alcohol is just doing what tobacco has already done. 688 00:38:49,360 --> 00:38:51,840 And if it works, if it works. 689 00:38:51,840 --> 00:38:59,200 Uh, so question to you, if you were an alcohol company and you already know your market and 690 00:38:59,200 --> 00:39:05,640 you know feminism is popping off and you're trying to make it more female friendly Zach, 691 00:39:05,640 --> 00:39:07,360 what would you do? 692 00:39:07,360 --> 00:39:10,560 I would create a seltzer and name it white claw. 693 00:39:10,560 --> 00:39:16,840 And then I would just, yeah, like I would just create a low carb, low energy fitness 694 00:39:16,840 --> 00:39:18,560 first still get fucked. 695 00:39:18,560 --> 00:39:20,760 That's my tagline. 696 00:39:20,760 --> 00:39:22,320 I just came up with that. 697 00:39:22,320 --> 00:39:24,480 I just came up with that. 698 00:39:24,480 --> 00:39:26,840 This is what happens when I just get the filters gone. 699 00:39:26,840 --> 00:39:29,720 You know, it just some of them are Jebs. 700 00:39:29,720 --> 00:39:30,720 Many of them aren't though. 701 00:39:30,720 --> 00:39:34,880 Yeah, I think exactly what all of these beer companies are doing, right? 702 00:39:34,880 --> 00:39:41,600 They got Corona seltzer, both light seltzer, PBR seltzer, white claws, truly high noons, 703 00:39:41,600 --> 00:39:43,880 like they're everywhere, right? 704 00:39:43,880 --> 00:39:47,400 Like they're everywhere, all women centric. 705 00:39:47,400 --> 00:39:49,560 It's so obvious. 706 00:39:49,560 --> 00:39:53,920 And a couple of examples is exactly you. 707 00:39:53,920 --> 00:39:58,960 You put out fruit flavored beers, low calorie beverages. 708 00:39:58,960 --> 00:40:07,440 We see a focus on slimness, weight, pink packaging, glitter, messages of sisterhood, all female 709 00:40:07,440 --> 00:40:15,960 friendship, motherhood, and also the all time favorite sexiness. 710 00:40:15,960 --> 00:40:21,480 Bodies of empowerment have increased as well as of the celebration of women. 711 00:40:21,480 --> 00:40:26,680 For example, in association with the International Women's Day, Valentine's Day, and even Mother's 712 00:40:26,680 --> 00:40:27,840 Day. 713 00:40:27,840 --> 00:40:33,680 Last year, International Women's Day was the excuse for a liquor store in Washington State. 714 00:40:33,680 --> 00:40:35,640 Shout out to Washington. 715 00:40:35,640 --> 00:40:37,640 Shout out Washington. 716 00:40:37,640 --> 00:40:46,440 To sell 1,000 bottles of wine to women for a penny apiece. 717 00:40:46,440 --> 00:40:47,440 You just got a lot. 718 00:40:47,440 --> 00:40:48,720 Did they have a cap? 719 00:40:48,720 --> 00:40:49,720 Did they have a cap? 720 00:40:49,720 --> 00:40:55,320 You just had my jaw on the floor because that, like me, like five years ago, me, it would 721 00:40:55,320 --> 00:41:00,240 have gone in and bought like a dollar worth of wine and I would have walked out with what 722 00:41:00,240 --> 00:41:01,240 is that, a hundred dollars? 723 00:41:01,240 --> 00:41:02,240 A hundred bottles. 724 00:41:02,240 --> 00:41:07,480 A hundred bottles of wine. 725 00:41:07,480 --> 00:41:14,120 Another example is Bacardi used the holiday to promote a new reduced alcohol line of vodka 726 00:41:14,120 --> 00:41:23,600 flavored with peach, lemon, and cucumber that was billed as the perfect for a spa day spritz. 727 00:41:23,600 --> 00:41:24,600 Wow. 728 00:41:24,600 --> 00:41:31,200 You know what, if this whole advertising business doesn't work out, that was a great voiceover. 729 00:41:31,200 --> 00:41:32,200 Thank you. 730 00:41:32,200 --> 00:41:34,840 I think you found your niche. 731 00:41:34,840 --> 00:41:35,840 Like sarcastic. 732 00:41:35,840 --> 00:41:36,840 I hope so. 733 00:41:36,840 --> 00:41:39,320 Yeah, like women's centric taglines. 734 00:41:39,320 --> 00:41:44,200 I am available because voiceover artists make quite a bit of money. 735 00:41:44,200 --> 00:41:45,200 So I'm available. 736 00:41:45,200 --> 00:41:46,200 They do. 737 00:41:46,200 --> 00:41:47,200 Bacardi. 738 00:41:47,200 --> 00:41:48,200 Yeah, call me up. 739 00:41:48,200 --> 00:41:49,200 Yeah. 740 00:41:49,200 --> 00:41:50,200 Wow. 741 00:41:50,200 --> 00:41:58,800 In 2018 study conducted, sorry, a 2018 study conducted in New York City found women and 742 00:41:58,800 --> 00:42:00,080 butchered this. 743 00:42:00,080 --> 00:42:01,080 Let me start over. 744 00:42:01,080 --> 00:42:09,560 In 2018, a study was conducted in New York that found women are willing to pay up to 745 00:42:09,560 --> 00:42:17,960 13 percent more for the same goods as men if they are rebranded to target women specifically. 746 00:42:17,960 --> 00:42:25,040 13 percent of women will pay more for something that is rebranded to fit a female. 747 00:42:25,040 --> 00:42:26,520 Do you feel like that fits you? 748 00:42:26,520 --> 00:42:28,040 Like I kind of do. 749 00:42:28,040 --> 00:42:29,280 I hate it. 750 00:42:29,280 --> 00:42:34,800 I hate it because you see like people just slapping pink on something and marketing it 751 00:42:34,800 --> 00:42:35,800 towards women. 752 00:42:35,800 --> 00:42:36,920 But I'm like, kind of works on me. 753 00:42:36,920 --> 00:42:37,920 I hate to admit it. 754 00:42:37,920 --> 00:42:38,920 I know. 755 00:42:38,920 --> 00:42:41,480 I've like I've seen I've seen your decorations in your office. 756 00:42:41,480 --> 00:42:46,120 Like I think I think there's a lot of like maybe you're in that too. 757 00:42:46,120 --> 00:42:47,120 Okay, fair enough. 758 00:42:47,120 --> 00:42:50,440 I don't buy just any pencil holder. 759 00:42:50,440 --> 00:42:53,960 I buy pencil holders catered towards females. 760 00:42:53,960 --> 00:42:54,960 Okay. 761 00:42:54,960 --> 00:43:00,040 If they got glitter, it's gone, no, it's not you. 762 00:43:00,040 --> 00:43:01,840 But yeah, I could definitely see that. 763 00:43:01,840 --> 00:43:04,040 I could definitely see that. 764 00:43:04,040 --> 00:43:09,120 And then of course, just I told you I'd breach the surface of this, but like feminized marketing 765 00:43:09,120 --> 00:43:16,760 popularized concepts like mummy juice and wine o'clock and linking them to how busy women 766 00:43:16,760 --> 00:43:20,080 navigated anxiety. 767 00:43:20,080 --> 00:43:24,880 And then lastly, like women are and actually this is kind of this is where I want to end 768 00:43:24,880 --> 00:43:27,160 it on this discussion point. 769 00:43:27,160 --> 00:43:31,080 Me and my husband were talking about this last night and I told him that I was covering 770 00:43:31,080 --> 00:43:32,960 alcohol today. 771 00:43:32,960 --> 00:43:38,320 And he was saying, well, do you think women are drinking more than men just because marketing? 772 00:43:38,320 --> 00:43:41,440 And I said, no, absolutely not. 773 00:43:41,440 --> 00:43:44,280 But I think I and this is open for discussion. 774 00:43:44,280 --> 00:43:46,120 So I want to hear your input on that. 775 00:43:46,120 --> 00:43:51,920 I think women have a lot more responsibilities and have to cater to these roles like we were 776 00:43:51,920 --> 00:43:56,000 talking about women have to show up as one person in the home, show up as another person 777 00:43:56,000 --> 00:44:01,200 in the office and show up to someone as something else to their friends. 778 00:44:01,200 --> 00:44:05,840 And so with that increased responsibility comes increased stress and anxiety. 779 00:44:05,840 --> 00:44:10,040 And this is a way that they have self-medicated. 780 00:44:10,040 --> 00:44:15,160 As I was talking about that was like my crutch was this is what I used to self-medicate and 781 00:44:15,160 --> 00:44:22,680 numb from the everyday stressors, because I think the differences men have been taking 782 00:44:22,680 --> 00:44:28,040 on these roles of work, life, you know, boy time, since the day. 783 00:44:28,040 --> 00:44:29,400 More work, less life. 784 00:44:29,400 --> 00:44:33,600 Yeah, like it's like, yeah, we can pick and choose how much we want to put in each one. 785 00:44:33,600 --> 00:44:36,320 And women can't really pick and choose there. 786 00:44:36,320 --> 00:44:38,400 You have to be all in on all of them. 787 00:44:38,400 --> 00:44:39,400 Right. 788 00:44:39,400 --> 00:44:40,400 Totally. 789 00:44:40,400 --> 00:44:45,240 And because this is, you know, careers and all that kind of stuff is like technically 790 00:44:45,240 --> 00:44:53,760 a male's role and it hasn't, it didn't change up until the 80s really. 791 00:44:53,760 --> 00:45:00,840 Men are used to coping in different ways or they've learned from those experiences. 792 00:45:00,840 --> 00:45:09,120 Whereas women are like, okay, now I need to show up more than a man because I need to 793 00:45:09,120 --> 00:45:10,320 show my worth. 794 00:45:10,320 --> 00:45:13,320 I need to prove myself in this environment. 795 00:45:13,320 --> 00:45:15,440 And so we're putting more energy into it. 796 00:45:15,440 --> 00:45:16,440 That's my assumption. 797 00:45:16,440 --> 00:45:20,000 I think that's a ground to something. 798 00:45:20,000 --> 00:45:24,200 I don't think it's marketing that is causing women to drink more. 799 00:45:24,200 --> 00:45:31,440 I think it's everyday stressors that cause women to drink and then marketing capitalizes 800 00:45:31,440 --> 00:45:32,920 on those stressors. 801 00:45:32,920 --> 00:45:33,920 Definitely. 802 00:45:33,920 --> 00:45:34,920 It enhances it. 803 00:45:34,920 --> 00:45:39,880 I agree with you and then I think I'm going to add in another point on top of that is 804 00:45:39,880 --> 00:45:44,360 I think, you know, both of us don't like making generalizations, but like this is what marketing 805 00:45:44,360 --> 00:45:45,360 is, right? 806 00:45:45,360 --> 00:45:46,800 Demographics, things like that. 807 00:45:46,800 --> 00:45:51,360 And I do think women on the whole are more social, like your evolutionary is more, your 808 00:45:51,360 --> 00:45:53,840 evolution is more social based, right? 809 00:45:53,840 --> 00:46:00,560 Like naturally women gravitate to more social connections than men, right? 810 00:46:00,560 --> 00:46:05,280 And I think a big part of drinking as your research said was it's a social thing, right? 811 00:46:05,280 --> 00:46:07,440 Like it's a way to connect with friends. 812 00:46:07,440 --> 00:46:08,680 It's a way to go. 813 00:46:08,680 --> 00:46:14,200 And then so the fact that women are more inclined to after a long day of work, go out and visit 814 00:46:14,200 --> 00:46:17,520 some girlfriends or like, like I won't do that shit. 815 00:46:17,520 --> 00:46:20,680 I'm like, if it do that, like one of my friends asked me out. 816 00:46:20,680 --> 00:46:22,920 I'm like, yo, how are we like, it's gotta be. 817 00:46:22,920 --> 00:46:23,920 Yep. 818 00:46:23,920 --> 00:46:25,680 It's gotta be like weekend, Sunday. 819 00:46:25,680 --> 00:46:26,680 Yeah. 820 00:46:26,680 --> 00:46:27,680 I'll see you. 821 00:46:27,680 --> 00:46:28,680 Right. 822 00:46:28,680 --> 00:46:29,680 Like I, and it's like, I'll have friends. 823 00:46:29,680 --> 00:46:31,040 I don't talk to you for months. 824 00:46:31,040 --> 00:46:32,560 And then I'll just be like, yo, I'm in town. 825 00:46:32,560 --> 00:46:33,560 All right, cool. 826 00:46:33,560 --> 00:46:34,560 Let's do something. 827 00:46:34,560 --> 00:46:39,960 You know, I just think women have naturally more of a social minded mindset. 828 00:46:39,960 --> 00:46:40,960 Wow. 829 00:46:40,960 --> 00:46:43,000 I ran out of steam there, but you see where I'm going. 830 00:46:43,000 --> 00:46:44,600 No, I think I, I agree with you. 831 00:46:44,600 --> 00:46:49,880 We are more social creatures in general. 832 00:46:49,880 --> 00:46:55,560 So yeah, I think to end it is, you know, marketing is capitalizing on this idea of ending your 833 00:46:55,560 --> 00:46:59,320 day with a reward and that reward is alcohol. 834 00:46:59,320 --> 00:47:03,360 And they're marketing it as mommy juice or me time or, you know, whatever it is, there's 835 00:47:03,360 --> 00:47:08,600 a whole culture that I want to dive into and maybe a different podcast on like this wine 836 00:47:08,600 --> 00:47:09,600 culture. 837 00:47:09,600 --> 00:47:11,600 I mean, wine culture is insane. 838 00:47:11,600 --> 00:47:14,280 Wine clubs are on the rise. 839 00:47:14,280 --> 00:47:19,760 Wine clubs like are boom right now. 840 00:47:19,760 --> 00:47:28,320 And just using wine as an acceptable way to end your day because you had a hard day. 841 00:47:28,320 --> 00:47:30,720 Like, yep, I agree. 842 00:47:30,720 --> 00:47:38,160 And I just, I'm looking forward to the moment that all of us look at alcohol the same way 843 00:47:38,160 --> 00:47:40,520 we look at tobacco now. 844 00:47:40,520 --> 00:47:44,400 I'm looking forward to the day being like, Oh my God, can you believe that we all just 845 00:47:44,400 --> 00:47:45,400 drink all the time? 846 00:47:45,400 --> 00:47:46,400 Yeah. 847 00:47:46,400 --> 00:47:47,400 24 hours a day. 848 00:47:47,400 --> 00:47:51,680 I think it's going to be similar to those 1950s videos where you see is like everyone 849 00:47:51,680 --> 00:47:53,600 has a cigarette and you're like, what? 850 00:47:53,600 --> 00:47:54,600 Yeah. 851 00:47:54,600 --> 00:47:55,600 So fringy. 852 00:47:55,600 --> 00:47:57,480 I do think it's trending that way. 853 00:47:57,480 --> 00:47:58,680 Probably not in my lifetime. 854 00:47:58,680 --> 00:48:02,360 Give me something Jack Daniels. 855 00:48:02,360 --> 00:48:04,200 I knew you were mixing that tea. 856 00:48:04,200 --> 00:48:06,560 I knew there was some Daniels in my tea. 857 00:48:06,560 --> 00:48:07,560 I have not. 858 00:48:07,560 --> 00:48:08,560 I'm legitimately sick. 859 00:48:08,560 --> 00:48:10,320 It is straight green tea. 860 00:48:10,320 --> 00:48:14,520 I would come clean at this point if I was like, all right, Katelyn, I've been high then. 861 00:48:14,520 --> 00:48:19,440 No, it is straight, date, will and green tea. 862 00:48:19,440 --> 00:48:22,360 So I want to end on two fun stats. 863 00:48:22,360 --> 00:48:26,720 71% of white women became heavy drinkers. 864 00:48:26,720 --> 00:48:30,360 At some point in their lives. 865 00:48:30,360 --> 00:48:31,360 Wow. 866 00:48:31,360 --> 00:48:41,920 47% of black women, 40% of Hispanic women and 37% of Asian women. 867 00:48:41,920 --> 00:48:42,920 Wow. 868 00:48:42,920 --> 00:48:43,920 Women who- 869 00:48:43,920 --> 00:48:44,920 White girl crazies. 870 00:48:44,920 --> 00:48:45,920 Her name. 871 00:48:45,920 --> 00:48:46,920 White girl. 872 00:48:46,920 --> 00:48:51,320 White girl wasted. 873 00:48:51,320 --> 00:48:57,040 Women who consume large amounts of alcohol are at an increased risk of breast cancer. 874 00:48:57,040 --> 00:49:02,800 A woman has, this was like these facts, well, let me just read them. 875 00:49:02,800 --> 00:49:09,160 A woman has a nine in 100 lifetime risk of getting breast cancer if she doesn't drink. 876 00:49:09,160 --> 00:49:17,080 A woman who consumes two drinks per day has a 10 in 100 risk of developing breast cancer. 877 00:49:17,080 --> 00:49:18,200 So an extra percentage point. 878 00:49:18,200 --> 00:49:23,320 An extra percentage point, which I don't want to negate that, but I was also like, I was 879 00:49:23,320 --> 00:49:27,600 kind of expecting this stat to be more powerful than it was. 880 00:49:27,600 --> 00:49:34,880 Well, I mean, when you combine it, like there's 300 million women in America, 1% is what, 30,000? 881 00:49:34,880 --> 00:49:37,800 Like that's nothing to shake a fist at, right? 882 00:49:37,800 --> 00:49:40,800 Like that's a significant amount of people. 883 00:49:40,800 --> 00:49:48,040 But also fun fact, I read a story of a liquor company in the UK who did some sort of, you 884 00:49:48,040 --> 00:49:51,680 know, some sort of breast cancer awareness month. 885 00:49:51,680 --> 00:49:53,680 And they call it pink washing. 886 00:49:53,680 --> 00:49:57,160 So they pink washed all of their labels and all of their bands, which is just like the 887 00:49:57,160 --> 00:50:03,160 most ironic thing in the entire world since alcohol is a direct contributor to cancer. 888 00:50:03,160 --> 00:50:06,560 It's like, you might as well, like it would be the most, it would be as ridiculous as 889 00:50:06,560 --> 00:50:08,160 it tobacco did that. 890 00:50:08,160 --> 00:50:09,160 Like, yeah. 891 00:50:09,160 --> 00:50:11,160 Tobacco is like sponsoring a 5k. 892 00:50:11,160 --> 00:50:13,160 Like one of those. 893 00:50:13,160 --> 00:50:14,160 Yeah. 894 00:50:14,160 --> 00:50:19,160 Malboro 5k, you know, like, no, thank you. 895 00:50:19,160 --> 00:50:20,160 Lucky strike. 896 00:50:20,160 --> 00:50:21,160 We have some ideas. 897 00:50:21,160 --> 00:50:22,160 Yeah. 898 00:50:22,160 --> 00:50:23,160 Yeah. 899 00:50:23,160 --> 00:50:24,160 Just think about it. 900 00:50:24,160 --> 00:50:25,160 Get involved in the community. 901 00:50:25,160 --> 00:50:32,800 And then a woman who consumes six or more drinks a day has a 13 and 100 risk of breast 902 00:50:32,800 --> 00:50:33,800 cancer. 903 00:50:33,800 --> 00:50:34,800 Yeah. 904 00:50:34,800 --> 00:50:36,600 That's where the spike really comes up. 905 00:50:36,600 --> 00:50:45,760 I also pulled some fun brands that have marketed their product to women specifically. 906 00:50:45,760 --> 00:50:49,360 And I will share them on our Facebook group. 907 00:50:49,360 --> 00:50:50,360 Oh, okay. 908 00:50:50,360 --> 00:50:51,880 I'll look at the Facebook page. 909 00:50:51,880 --> 00:50:55,840 Look at the Facebook page and I will send them your way, but I'll just rattle them off 910 00:50:55,840 --> 00:50:56,840 really fast. 911 00:50:56,840 --> 00:51:05,600 So there's things like on Amazon, I found a tampon box that you smuggle liquor in the 912 00:51:05,600 --> 00:51:06,600 tampon. 913 00:51:06,600 --> 00:51:10,680 And then a choice to that is a choice. 914 00:51:10,680 --> 00:51:11,680 That is a choice. 915 00:51:11,680 --> 00:51:15,280 And then a bracelet of diamonds or like faux diamonds. 916 00:51:15,280 --> 00:51:17,560 You smuggle liquor in the bracelet. 917 00:51:17,560 --> 00:51:18,800 I've seen that one. 918 00:51:18,800 --> 00:51:19,800 You have. 919 00:51:19,800 --> 00:51:26,120 And then there's a beer called chick beer, like literally just called chick beer and 920 00:51:26,120 --> 00:51:31,600 it's painted pink and it has like the girl boss writing even worse than girl boss writing. 921 00:51:31,600 --> 00:51:32,600 Oh, God. 922 00:51:32,600 --> 00:51:33,600 Oh, God. 923 00:51:33,600 --> 00:51:43,600 And then obviously they came down on Rose all day, which is oh, yes, way rose is an 924 00:51:43,600 --> 00:51:46,520 entire brand of rose. 925 00:51:46,520 --> 00:51:49,440 Yes, way rose. 926 00:51:49,440 --> 00:51:54,720 And then the last one I pulled, which was a fun one. 927 00:51:54,720 --> 00:51:56,160 Duh. 928 00:51:56,160 --> 00:51:58,280 Anything that rhymes gets women so well. 929 00:51:58,280 --> 00:51:59,280 Yes, way. 930 00:51:59,280 --> 00:52:03,760 Well, I meant for me and you'll have my money. 931 00:52:03,760 --> 00:52:05,960 I meant for me. 932 00:52:05,960 --> 00:52:09,360 I feel like that's all I have for you. 933 00:52:09,360 --> 00:52:10,360 Anyways, that's fun. 934 00:52:10,360 --> 00:52:12,360 It's for I look, I think this is great. 935 00:52:12,360 --> 00:52:19,680 I think it's very interesting and I hope it does help us to pause and like analyze how 936 00:52:19,680 --> 00:52:26,640 many liquor ads and beer ads, alcohol ads that we see on a daily basis. 937 00:52:26,640 --> 00:52:34,080 I think that and I think my intention with this is just to bring awareness to like how 938 00:52:34,080 --> 00:52:35,920 toxic alcohol really is. 939 00:52:35,920 --> 00:52:40,920 I'm not thinking I'm going to change the landscape of drinking by any means whatsoever. 940 00:52:40,920 --> 00:52:45,240 Not going to change mine, but the information helps me. 941 00:52:45,240 --> 00:52:47,240 The information is better to know. 942 00:52:47,240 --> 00:52:48,240 It is. 943 00:52:48,240 --> 00:52:49,240 It's better to know. 944 00:52:49,240 --> 00:52:53,240 At least you can go out and be like, I knew I was going to get cancer, so it's really 945 00:52:53,240 --> 00:52:54,240 not that bad. 946 00:52:54,240 --> 00:52:55,240 Like this doesn't come to this week. 947 00:52:55,240 --> 00:52:56,240 Yeah. 948 00:52:56,240 --> 00:52:58,400 I have my next bar conversation with people. 949 00:52:58,400 --> 00:53:02,120 I think, you know, just settle up at a bar and just kind of start hitting them with these 950 00:53:02,120 --> 00:53:03,120 facts. 951 00:53:03,120 --> 00:53:04,120 I'm going to make so many friends. 952 00:53:04,120 --> 00:53:05,120 Yeah, yeah, yeah. 953 00:53:05,120 --> 00:53:06,120 That's the way to go. 954 00:53:06,120 --> 00:53:07,120 That's the way to make friends. 955 00:53:07,120 --> 00:53:08,120 I hear. 956 00:53:08,120 --> 00:53:14,000 But yeah, and just the overarching note, like how liquor companies are kind of hiding this 957 00:53:14,000 --> 00:53:15,680 information from us. 958 00:53:15,680 --> 00:53:19,960 Obviously, it's taken a playbook out of tobacco, really. 959 00:53:19,960 --> 00:53:20,960 Yep. 960 00:53:20,960 --> 00:53:22,440 So that's all I have for you. 961 00:53:22,440 --> 00:53:29,880 So make sure to visit the Facebook group, Manipulate in the Masses podcast, and where 962 00:53:29,880 --> 00:53:34,520 you can find all of these different advertisements I'm going to share. 963 00:53:34,520 --> 00:53:54,080 And that's it for me.