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How are we feeling today?

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It better not be emotions for the ocean about rich people.

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Oh, rich emotions, but spelt the other way as a pun.

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With ocean in it.

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Yeah.

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Oh my God.

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I gotta make a note of this before we both.

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Rich people's emotions.

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Oh, that's nice.

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That looks like a really wrong word though.

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I'm sure Google agrees.

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You know what?

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How is the uncertain one looking?

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I don't know the last time I updated this,

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to be honest, because we're so full.

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The brim.

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Okay.

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Oh yeah, here we go.

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Here we go.

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I got you covered.

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Don't worry.

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You're sounding very certain for a category that is uncertain.

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Oh, I'm feeling very certain for the uncertain.

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I've been holding on to this one for a while,

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so it's probably grossly outdated.

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But this is an article from Wired.

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I'm so excited about this right now.

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May 20th, 2024, six o'clock a.m.

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We're a little behind, but not that behind.

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You probably haven't heard of this

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because it's not our part of the world.

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And it's titled, Indian voters are being bombarded

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with millions of deep fakes.

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Political candidates approve.

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And then it said, no, I'm just gonna go right to the article.

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I'm not gonna read the little part that gives it all away.

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Okay.

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On a stifling April afternoon in Anjmer,

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in the Indian state of Rajasthan,

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oh, this is like a story,

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local political shakti Singh Rathore

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sat down in front of a green screen to shoot a short video.

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He looked nervous.

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It was his time being cloned.

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Wearing a crisp white shirt

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and a ceremonial saffron scarf,

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wearing a lotus flower, the logo of the BJP,

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the country's ruling party, Rathore,

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pressed his palms together

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and greeted his audience in Hindu, Lamash Scar.

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He began to all my brothers.

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Before he could continue,

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the director of the shoot walked into the frame.

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Divyendra Singh Jadun, a 31 year old

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with a bald head and a thick black beard,

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told Rathore he was moving around too much on camera.

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Jadun was trying to capture enough audio and video data

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to build an AI deep fake of Rathore

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that would convince 300,000 potential voters around Anjmer

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that they had a personalized conversation with him.

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An excess movement would shake the algorithm.

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Jadun told his subject to look straight into the camera

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and move only his lips.

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Start again, he said.

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Right now, the world's largest democracy

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is going to the polls.

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Close to a billion Indians are eligible to vote

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as part of the country's general election.

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And deep fakes could play a decisive

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and potentially divisive role.

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India's political parties have exploited AI

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to warp reality through cheap audio fakes,

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propaganda images and AI parodies.

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But while the global discourse on deep fakes

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often focuses on misinformation, disinformation

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and other societal harms,

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many Indian politicians are using the technology

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for a different purpose, voter outreach.

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Across the ideological spectrum,

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they're relying on AI to navigate

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the nation's 22 official languages

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and thousands of regional dialects

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and to deliver personalized messages

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in farther flung communities.

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While the US recently made it illegal

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to use AI-generated voices for unsolicited calls,

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in India, sanctioned deep fakes

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have become a $60 million, Jesus,

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60 million business opportunity.

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More than 50 million AI-generated voice clone calls

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were made in two months,

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leading up to the start of the elections in April.

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Millions more will be made during the voting.

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One of the country's largest business messaging operators

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told IAR.

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Jadun is the poster boy of the burgeoning industry,

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his firm, fully mass synthetic media solutions.

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It's one of the many deep fakes service providers

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from across India that have emerged

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a cater to the political class.

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This election season, Jadun had delivered

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five AI campaigns so far for which his company

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has been paid a total of $55,000.

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He charges significantly less

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than the big political consultants,

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125,000 rupees, which is 1,500 to make a digital avatar

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and 60,000 rupees, which is $720.

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US, I'm a suiting, an audio clone.

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He's made deep fakes of Prem Singh Tamang,

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chief minister of the Himalayan state of Sikkim

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and resurrected YS Rajasera Reddy,

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an iconic politician who died in a helicopter crash

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in 2009 to endorse his son,

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YS Jagan Mohan Reddy,

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currently chief minister of the state of Andhra Pradesh.

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Jadun has also created AI generated propaganda songs

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for several politicians, including Tamang,

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a local candidate for parliament

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and the chief minister of the Western state of Maharashtra.

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He is our pride, ring one song in Hindi

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about a local political politician in Ashmer

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with male and female voices set to a peppy tune.

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He has always been impartial.

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It's weird that there's kind of like a give and take

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that's most good and bad for this.

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Like the fact that they can actually talk

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to people in all languages.

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Right?

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When they said that, I was like,

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okay, that seems like a good thing.

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But also they could hire people in those languages to help.

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Could they not?

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They could.

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It's just going to be the person

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not speaking their language.

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And it might be a misrepresentation to somebody

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but like, oh wow, they speak my language fluently.

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They understand me.

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Yeah.

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Which is a part of the good thing.

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Now I'm gonna just be honest with you.

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I'm not gonna read you the rest of this article

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because it goes on and on.

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There is much, much more to the article.

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I thought it was a very interesting article

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which I'm going to, you are going to link up

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in the show notes for this

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in case you want to have a more in depth read.

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I think more it was the idea of another country using AI

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and just the thought of that being a thing.

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And like Taylor just said,

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it has some good connotations to it.

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It also has some really bad connotations to it.

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If it gets any worse, we'll never know

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because we're not reading the rest of the article.

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I think we can know somewhat

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just because the Indian election happened last month.

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It is over, I think for the most part.

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Modi won but not as much as people thought he would win by.

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So I don't know how I played into that

161
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but that was kind of what was expected to happen.

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Well I like that you had kind of an update for us on that.

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But yeah, I thought it was really interesting

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seeing that article, which is why it made me so excited

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to be reading that.

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And I think we are feeling uncertain about that

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as I think where we left it.

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Yeah, it was fairly well posted

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in there.

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Another 100%.

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Look at that.

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And with that, you can all feel content for 48 hours

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that we have properly classified information.

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My filing is just a move away.

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Bye.

