WEBVTT

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Let me put out the elephant in the room, okay?

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Everybody in the business of home has a pitch.

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Almost nobody gets asked a hard question. This

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show fixes that. Do you fire it or name it as

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a partner and put its name on the door? Would

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you do it again? And how did that work out for

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you? Welcome to Signal. I'm your host, Inman

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CEO, Tom Bohn. Oh, my gosh. Great question, because

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to put it lightly, we were bootstrapped. And

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you start thinking to yourself, how is that even

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possible? I'm sitting down with the people who

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actually move the industry, top producing realtors,

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the CEOs making the big bets, the prop tech founders

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out to blow it all up, and the designers deciding

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how the rest of us live. And we skipped the talking

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points. You told Ryan Serhant, TV celebrity,

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you know, all over the place. No. Thanks, but

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no thanks. Okay. And what was the reason initially?

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Building a brokerage is really complicated and

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really hard. It is not for the weak. Every other

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firm I see is a subscription -based business

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or it's run by a total wacko. Big personalities,

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real opinions, and a rock and roll pulse that

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treats this business like the contact sport it

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is. Not everyone should be in this industry.

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Trust me. I'm in the make money business. Who

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would win in a street fight? You or James Harris?

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Ooh. And so this is not get rich quick. This

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is building a business. Do you start to say,

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where do we go from here? Interesting enough.

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And then maybe this is sort of the insights that

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I can give people in the industry is the media

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doesn't always tell the whole story. And the

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whole story is then comes signal or noise, our

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rapid fire segment, where we run through the

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week's news launches and breathless hype asking

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one question. Is it a real signal of where the

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industry is headed or just noise? There's a lot

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of noise in our industry. High energy, zero nonsense,

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and a lot more fun than it has any right to be.

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Zillow versus Compass, I had to ask it. The celebrity

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agent TV brokerage, signal or noise? Ooh, good

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one. People are no longer moving to Florida,

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signal or noise? The rise of non -traditional

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brokerages. That is, I shouldn't admit this out

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loud. Where do I even want to start? If you build,

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sell, design or bet on the business of home,

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pull up a chair.