WEBVTT 00:00:00.000 --> 00:00:05.500 Hi everyone, this is Esther Kane and I did an 00:00:05.500 --> 00:00:08.199 interview just a few days ago with John Ream 00:00:08.199 --> 00:00:12.380 from SeniorShield .ai. He's the creator and founder 00:00:12.380 --> 00:00:17.579 of an app and the website is SeniorShield .ai 00:00:17.579 --> 00:00:21.359 and of course the app is SeniorShield. It's a 00:00:21.359 --> 00:00:25.929 wonderful app to try to help seniors, but of 00:00:25.929 --> 00:00:32.289 course anyone I think, identify, spam, text, 00:00:33.909 --> 00:00:36.530 which we all seem to be getting lately. I've 00:00:36.530 --> 00:00:39.869 been getting for a few times a week now, I get 00:00:39.869 --> 00:00:43.469 a text from the United States Post Office addressed 00:00:43.469 --> 00:00:48.409 to my cat, Stella, who actually passed away last 00:00:48.409 --> 00:00:52.740 year. Obviously, I can tell that that's a scam 00:00:52.740 --> 00:00:55.960 because why would the post office be texting 00:00:55.960 --> 00:01:00.560 me? There's no reason. And two, it's addressed 00:01:00.560 --> 00:01:04.879 to my cat. So that's an easy one to identify, 00:01:04.959 --> 00:01:08.200 but not all text messages that come in are easy 00:01:08.200 --> 00:01:12.319 to identify. So with this great app that he created, 00:01:12.739 --> 00:01:16.599 you can put the message into the app and it will 00:01:16.599 --> 00:01:21.010 let you know if it's legit or if it's fake. On 00:01:21.010 --> 00:01:24.030 top of that, you know, he made the pricing extremely 00:01:24.030 --> 00:01:26.890 affordable. There's three models, there's the 00:01:26.890 --> 00:01:30.790 free model, there's 99 cents a month model, and 00:01:30.790 --> 00:01:35.230 then there's $3 .99 a month model. Those are 00:01:35.230 --> 00:01:38.950 all, I think, very affordable, you know, just 00:01:38.950 --> 00:01:42.280 to keep yourself safe. to keep your senior loved 00:01:42.280 --> 00:01:45.079 ones safe. I mean, we all know that technology 00:01:45.079 --> 00:01:48.000 is changing so quick. It's hard to keep up. It's 00:01:48.000 --> 00:01:50.579 hard to know what's legit and what's not anymore, 00:01:51.019 --> 00:01:55.459 at least for most of us. So stick around, take 00:01:55.459 --> 00:02:00.640 a look at the thought at the interview, and I 00:02:00.640 --> 00:02:03.780 hope you like it. Of course, you know, click 00:02:03.780 --> 00:02:06.340 the like button, give us your comments, subscribe 00:02:06.340 --> 00:02:09.259 to our channel. We appreciate each and every 00:02:09.259 --> 00:02:14.000 single one of our subscribers. And I will see 00:02:14.000 --> 00:02:16.080 you next time and look forward to your comments. 00:02:16.599 --> 00:02:19.419 Take care. I'm sure you've been talking a lot 00:02:19.419 --> 00:02:25.300 about the app. Yes, definitely. It's new. I just 00:02:25.300 --> 00:02:28.699 released it about a month and a half ago. Wow. 00:02:29.280 --> 00:02:32.180 How long did it take you or whomever to create 00:02:32.180 --> 00:02:35.460 it? Did you create it? I did not write. I came 00:02:35.460 --> 00:02:38.099 up with the idea and everything myself, but I 00:02:38.099 --> 00:02:42.680 am not a software developer. Okay. But I got 00:02:42.680 --> 00:02:46.240 someone to develop it for me. Perfect. It looks 00:02:46.240 --> 00:02:51.379 amazing. I built Senior Shield with the family 00:02:51.379 --> 00:02:54.500 caregivers in mind because I came up with this 00:02:54.500 --> 00:02:57.000 idea because my father, he's starting to age 00:02:57.000 --> 00:03:00.719 and his cognitive abilities are declining a little 00:03:00.719 --> 00:03:04.900 bit. And he's very susceptible to scams, primarily. 00:03:05.340 --> 00:03:07.819 You have a virus on your phone. You need this 00:03:07.819 --> 00:03:13.439 virus protection. Oh, no. So I saw my dad would 00:03:13.439 --> 00:03:15.979 always fall for it, pay for it. My mom would 00:03:15.979 --> 00:03:17.960 be canceling the credit cards. It would keep 00:03:17.960 --> 00:03:21.039 happening. And I'm like, he keeps getting scammed 00:03:21.039 --> 00:03:23.800 in the text messages. I was like, what if I could 00:03:23.800 --> 00:03:26.680 educate him in the text messages? So that's kind 00:03:26.680 --> 00:03:29.669 of where my original idea came from. I love it. 00:03:29.889 --> 00:03:32.449 I mean, I love that there's that personal history 00:03:32.449 --> 00:03:36.849 because you, you understand the need of the family 00:03:36.849 --> 00:03:39.370 members trying to protect. And not only that, 00:03:39.370 --> 00:03:42.050 but the older adult too. Look, you know, everyone 00:03:42.050 --> 00:03:45.310 gets, everyone can easily get scammed these days, 00:03:45.569 --> 00:03:47.830 especially with AI. Who knows what to do. Have 00:03:47.830 --> 00:03:53.969 you seen the toll scams? No, T O L L the toll. 00:03:54.189 --> 00:03:57.090 Like, yeah, like You know, you missed your toll 00:03:57.090 --> 00:03:59.689 when you went on the highway. So they're very 00:03:59.689 --> 00:04:02.090 common one going on across many different states 00:04:02.090 --> 00:04:05.789 right now. And I received it. It looked very 00:04:05.789 --> 00:04:08.530 real. I live here in Boston, Massachusetts. And 00:04:08.530 --> 00:04:12.810 it's like, your easy pass invoice is overdue. 00:04:13.370 --> 00:04:16.350 I almost clicked the link. Then I'm like, wait 00:04:16.350 --> 00:04:19.709 a second. I uploaded it into senior shield and 00:04:19.709 --> 00:04:21.769 it told me it was a scam. And then I Googled 00:04:21.769 --> 00:04:25.439 it and I'm like, oh my God. The creator of Senior 00:04:25.439 --> 00:04:30.600 Shield almost just fell for a scam. It's so easy. 00:04:30.839 --> 00:04:35.500 Yes. It's so easy. You don't know what to believe 00:04:35.500 --> 00:04:42.399 anymore, honestly. So how exactly does the app 00:04:42.399 --> 00:04:45.779 identify a scam? I mean, you have to put it in 00:04:45.779 --> 00:04:51.319 there, right? Yeah. So it's still new. So I don't 00:04:51.319 --> 00:04:54.199 think the usability, it's not perfect. Sure. 00:04:54.439 --> 00:04:57.279 Nothing. Look, it's always evolving. Yeah. But 00:04:57.279 --> 00:04:59.959 so there's a few different things that it does. 00:05:00.279 --> 00:05:04.600 One, one can sign up their parents or their family 00:05:04.600 --> 00:05:06.740 member, friend, someone that may be susceptible 00:05:06.740 --> 00:05:09.819 to scams. And once they sign them up, that person 00:05:09.819 --> 00:05:12.319 can then opt in, then they can receive like a 00:05:12.319 --> 00:05:16.180 daily text message of, oh, here's a notification 00:05:16.180 --> 00:05:19.100 of some common scams that are going on. And here's 00:05:19.100 --> 00:05:22.240 how to stay aware of it. Just education in the 00:05:22.240 --> 00:05:27.600 text messages. themselves. Another way is inside 00:05:27.600 --> 00:05:31.139 the app you can upload the contents of a message 00:05:31.139 --> 00:05:34.220 and the phone number or email and what it does 00:05:34.220 --> 00:05:36.759 then is it actually pings across a known scam 00:05:36.759 --> 00:05:40.180 database and tells you if that phone number or 00:05:40.180 --> 00:05:42.639 email are in that database and if it's a known 00:05:42.639 --> 00:05:47.759 scammer. Separately it actually reviews the content 00:05:47.759 --> 00:05:51.860 of the message and uses AI to analyze that message 00:05:51.860 --> 00:05:54.560 and to tell you if it looks like a scam or not. 00:05:54.899 --> 00:05:57.259 Right. Or if it's a message that's already been 00:05:57.259 --> 00:06:00.800 identified as a scam or even even if it's a paragraph, 00:06:00.800 --> 00:06:03.060 I suppose, or a sentence saying, hey, this has 00:06:03.060 --> 00:06:07.100 been used. Yes. Well, that's a good way to use 00:06:07.100 --> 00:06:11.920 AI. Yeah. Then there's educational quizzes in 00:06:11.920 --> 00:06:15.879 it. Yeah. How does that work? Is that like something 00:06:15.879 --> 00:06:19.360 that comes on a daily text message or email or? 00:06:19.720 --> 00:06:22.980 No, it's inside the mobile app. OK. So you'd 00:06:22.980 --> 00:06:24.860 have to open up the mobile app, take a look at 00:06:24.860 --> 00:06:27.339 the quiz of the week, and then you can take that 00:06:27.339 --> 00:06:30.600 quiz. Okay, so it's sort of like those health 00:06:30.600 --> 00:06:33.319 apps where, you know, you go in and it's got 00:06:33.319 --> 00:06:36.220 exercises for the day or whatever, and go in 00:06:36.220 --> 00:06:38.860 and see that. Yeah, I tried putting it on my 00:06:38.860 --> 00:06:41.899 phone, but I have an Android. I'm coming in with 00:06:41.899 --> 00:06:44.920 Android soon, but not quite yet, so I'll be sure 00:06:44.920 --> 00:06:48.050 to let you know once it's available. Yeah, let 00:06:48.050 --> 00:06:51.069 me know. Because I was trying to see, all right, 00:06:51.170 --> 00:06:53.949 how does it work? It looks so cool. I mean, certainly 00:06:53.949 --> 00:06:58.009 the price point is great. For sure. Yeah, you 00:06:58.009 --> 00:07:02.370 know, I only have a few paying customers right 00:07:02.370 --> 00:07:06.589 now. But you know, I'm still brand new. It just 00:07:06.589 --> 00:07:09.889 came out a couple months ago. And it was a slow 00:07:09.889 --> 00:07:12.800 start. Right. That's OK. I mean, you need to 00:07:12.800 --> 00:07:15.379 start building that up and the reviews. Look, 00:07:15.500 --> 00:07:17.699 it takes a while, but I think it's a brilliant 00:07:17.699 --> 00:07:22.379 idea. I think it's excellent for, like you said 00:07:22.379 --> 00:07:26.160 on your website, not just for the older adults, 00:07:26.360 --> 00:07:30.040 but also for the family members who are trying 00:07:30.040 --> 00:07:34.399 to protect their older adults. I mean, the world's 00:07:34.399 --> 00:07:36.480 getting scary and they're getting more advanced 00:07:36.480 --> 00:07:39.899 and it's very difficult to decipher. Like, what's 00:07:39.899 --> 00:07:42.660 the scam and what's not? It does. Where's that? 00:07:42.660 --> 00:07:45.839 What's the database that it's pulling where the 00:07:45.839 --> 00:07:49.680 scams are or what identifying them? Yeah. So 00:07:49.680 --> 00:07:58.980 this is it. I can. I was just wondering. Yeah, 00:07:59.339 --> 00:08:04.310 it's called IP quality score. IP quality score. 00:08:05.250 --> 00:08:11.110 Okay. So I just sent that in the chat. Okay. 00:08:11.930 --> 00:08:17.189 So, yeah, it's a public database, but this, you 00:08:17.189 --> 00:08:19.790 know, in order to actually use it, you would 00:08:19.790 --> 00:08:22.910 have to go to the website, log in, whereas my 00:08:22.910 --> 00:08:26.230 app just has a direct API connection to it. Right. 00:08:26.509 --> 00:08:30.629 Yeah. Right. Excellent. And. Give me an example 00:08:30.629 --> 00:08:33.610 of what one of the quizzes are like, the educational 00:08:33.610 --> 00:08:37.889 quizzes. Yeah, you know, let me pull it up and 00:08:37.889 --> 00:08:41.850 I can show you. Yeah, that was another thing 00:08:41.850 --> 00:08:46.610 I was going to say. I would love to see a video 00:08:46.610 --> 00:08:49.309 of it actually working on the website. I don't 00:08:49.309 --> 00:08:51.769 know if you have an article on that. Did I miss 00:08:51.769 --> 00:08:54.769 it? No, I don't. I don't think I've done that 00:08:54.769 --> 00:08:58.889 quite yet. Yeah, that would be cool to see. For 00:08:58.889 --> 00:09:03.149 us, uh, for us visual learners. Yeah. Let me 00:09:03.149 --> 00:09:08.750 share my screen here. Awesome. I'm going to. 00:09:09.610 --> 00:09:11.830 And you're very lucky to be living in Boston. 00:09:12.029 --> 00:09:14.169 Well, maybe not in the winter, but otherwise 00:09:14.169 --> 00:09:18.129 it's a great city. And where are you based? I'm 00:09:18.129 --> 00:09:22.730 Northeast of Atlanta. Okay. 45 minutes Northeast 00:09:22.730 --> 00:09:27.279 of crazy Atlanta. I like that way. And I've been 00:09:27.279 --> 00:09:30.840 there for work a few times. Oh, yeah. Yeah. What 00:09:30.840 --> 00:09:35.019 do you do for work? I work in B2B sales, tech 00:09:35.019 --> 00:09:39.100 sales, actually. So, you know, I work from home. 00:09:39.159 --> 00:09:41.399 I'm a product expert where I give demonstrations 00:09:41.399 --> 00:09:45.120 of the software to prospective clients. Cool. 00:09:45.539 --> 00:09:48.399 Well, so you must work on this on the side. Yeah. 00:09:48.720 --> 00:09:54.179 Well, that's how that's how the idea of the pet 00:09:54.179 --> 00:09:57.509 rock gets started. Right. It started on the side. 00:09:58.950 --> 00:10:03.009 Yeah, so here we have the app itself. Let me 00:10:03.009 --> 00:10:08.250 just turn on a little tool I have. Yeah, OK, 00:10:08.330 --> 00:10:11.809 great. So you log into the app. What I like to 00:10:11.809 --> 00:10:13.850 have is a weekly scam alert where every single 00:10:13.850 --> 00:10:17.769 week it'll be a new scam alert. So this can keep 00:10:17.769 --> 00:10:19.429 you informed of what are some of the most common 00:10:19.429 --> 00:10:21.990 scams going on. So this is that one I was talking 00:10:21.990 --> 00:10:24.710 about. Got a text telling you to pay overdue 00:10:24.710 --> 00:10:27.330 toll charges. You can drill in here and actually 00:10:27.330 --> 00:10:31.389 read about this scam and how it's actually affecting 00:10:31.389 --> 00:10:34.250 a lot of people. If you were to Google the scam, 00:10:34.490 --> 00:10:37.889 you are going to see it everywhere. Wow. That's 00:10:37.889 --> 00:10:41.330 amazing. I can't believe you got that scam on 00:10:41.330 --> 00:10:45.190 your phone. Oh, I've gotten it like four or five 00:10:45.190 --> 00:10:51.929 times. That is crazy. It would be worse if somebody 00:10:51.929 --> 00:10:53.850 paid it and they didn't even have one of those 00:10:53.850 --> 00:10:59.090 passes. Yeah, I was very close to falling for 00:10:59.090 --> 00:11:02.350 it. I'm kind of ashamed to say it, but just to 00:11:02.350 --> 00:11:05.690 say how scary it is these days. Well, it's how 00:11:05.690 --> 00:11:08.590 vulnerable all of us are. Look, these days you 00:11:08.590 --> 00:11:11.029 don't know, but it looks awesome. It looks very 00:11:11.029 --> 00:11:15.730 user friendly. It was designed like that in mind 00:11:15.730 --> 00:11:18.730 because it has to be. It has to be right. Did 00:11:18.730 --> 00:11:21.850 you use your father as a test subject? Yeah. 00:11:22.250 --> 00:11:25.730 That's great. That's the way to do it. Yeah. 00:11:26.629 --> 00:11:31.230 That's great. So in the resources, I have three 00:11:31.230 --> 00:11:33.789 sections. I'm still creating some videos that's 00:11:33.789 --> 00:11:36.070 going to try to help streamline the onboarding 00:11:36.070 --> 00:11:38.570 process to make it as easy as possible for end 00:11:38.570 --> 00:11:42.509 users to use the app. Okay, right. But for the 00:11:42.509 --> 00:11:45.750 quizzes, you know, quiz of the week. In fact, 00:11:45.870 --> 00:11:48.750 Esther, we can have you take this quiz. Oh, gosh. 00:11:48.990 --> 00:11:54.519 Okay. I get my glasses. Oh my god. All right. 00:11:55.879 --> 00:11:58.539 You receive an email from your bank asking you 00:11:58.539 --> 00:12:01.779 to verify your account information by clicking 00:12:01.779 --> 00:12:05.960 on a provided link. What should you do? Oh, do 00:12:05.960 --> 00:12:10.779 not click it and call the bank or get on your 00:12:10.779 --> 00:12:14.320 online platform account for the bank. But don't 00:12:14.320 --> 00:12:17.860 ever click the link. Ignore the email. Your bank 00:12:17.860 --> 00:12:19.980 will contact you by phone if there's an issue. 00:12:20.019 --> 00:12:23.289 Well, maybe. Forward the email to friends, oh 00:12:23.289 --> 00:12:26.529 my god, no. Submit and verify with Senior Shield, 00:12:26.970 --> 00:12:29.809 well yes, obviously. If you have Senior Shield, 00:12:29.929 --> 00:12:33.570 definitely do number four. You receive an unexpected 00:12:33.570 --> 00:12:36.250 email from a friend with an attachment and a 00:12:36.250 --> 00:12:39.690 vague message. What should you do? Open the attachment? 00:12:40.309 --> 00:12:43.070 That can be scary. Contact your friend through 00:12:43.070 --> 00:12:45.750 a different method? Well, you could do that. 00:12:46.070 --> 00:12:49.820 Forward the email to others? No. Click the attachment 00:12:49.820 --> 00:12:54.980 and forward to friends. No. I hate attachments 00:12:54.980 --> 00:12:58.080 on email. That and forwards. A pop -up message. 00:12:58.080 --> 00:13:00.340 This is the one my dad would always fall for. 00:13:00.860 --> 00:13:03.120 A pop -up message appears on your computer screen 00:13:03.120 --> 00:13:05.539 saying your system is infected. Oh, with the 00:13:05.539 --> 00:13:07.840 virus. Oh my god, it's like the movie The Beekeeper. 00:13:08.419 --> 00:13:10.940 Yes. And instructs you to call a provided phone 00:13:10.940 --> 00:13:13.480 number immediately. What is the best course of 00:13:13.480 --> 00:13:16.769 action? Call the number immediately. unless you 00:13:16.769 --> 00:13:18.789 want to blow up the building like a beekeeper. 00:13:19.269 --> 00:13:22.929 Close the pop -up window and run a trusted antivirus 00:13:22.929 --> 00:13:26.169 scan on your computer. You could ignore it. It's 00:13:26.169 --> 00:13:29.649 probably just a harmless ad. Provide your credit 00:13:29.649 --> 00:13:32.509 card. No, definitely not number four. Number 00:13:32.509 --> 00:13:36.190 two. I don't know if you can ignore it, can you? 00:13:36.590 --> 00:13:40.490 An unknown person messages you on social media. 00:13:40.490 --> 00:13:44.169 This is a very common one. Yeah, and if you're 00:13:44.169 --> 00:13:47.090 on social media, you do get that a lot. Expressing 00:13:47.090 --> 00:13:51.269 romantic interest. Oh, those romance scams after 00:13:51.269 --> 00:13:54.490 a brief conversation. That's scary. They soon 00:13:54.490 --> 00:13:57.070 ask for financial help. How should you respond? 00:13:57.250 --> 00:14:01.799 Send them money to help out? No. Stop communication 00:14:01.799 --> 00:14:05.620 and report the profile. Yeah. Continue chatting. 00:14:06.700 --> 00:14:09.779 No. Well, unless you want to catch them. Ask 00:14:09.779 --> 00:14:12.500 them for personal documents to verify their identity. 00:14:12.620 --> 00:14:16.240 Why would you continue? No. Yeah. Number two. 00:14:16.519 --> 00:14:19.519 The sad truth is, I'm sure, you know, many elders 00:14:19.519 --> 00:14:23.340 get lonely. Yeah. I mean, I've been a widow for 00:14:23.340 --> 00:14:27.580 10 years now. So and I'm 67. You know, I can 00:14:27.580 --> 00:14:31.049 tell you that It does happen. I can see those 00:14:31.049 --> 00:14:34.190 romance scams coming to fruition, but they're 00:14:34.190 --> 00:14:36.889 scary. Once you know about them, you can't trust 00:14:36.889 --> 00:14:39.950 anything. All you have to do is watch one of 00:14:39.950 --> 00:14:44.330 those crime things on TV. Anyway, you receive 00:14:44.330 --> 00:14:46.509 a letter stating you've won the lottery. You 00:14:46.509 --> 00:14:50.330 don't remember entering. But you need to pay 00:14:50.330 --> 00:14:53.330 a fee to claim the prize. What's the appropriate 00:14:53.330 --> 00:14:56.149 action? Send the fee to claim your winnings. 00:14:56.159 --> 00:15:00.399 Hmm ignore the letter. It's likely a scam Contact 00:15:00.399 --> 00:15:03.120 the lottery company to verify your win. You could 00:15:03.120 --> 00:15:05.200 do that and share the good news with friends 00:15:05.200 --> 00:15:09.700 and family number three But you could do number 00:15:09.700 --> 00:15:14.940 two as well, right? Um while browsing online. 00:15:15.299 --> 00:15:17.379 Yep. These are all really good Good quizzes. 00:15:17.919 --> 00:15:20.539 While browsing online, you're prompted to fill 00:15:20.539 --> 00:15:23.519 out a survey for chance to win a high value prize. 00:15:23.700 --> 00:15:26.539 Yeah. But it asks for your social security number 00:15:26.539 --> 00:15:29.879 and banking details. Oh, yeah. What's the safest? 00:15:30.320 --> 00:15:34.399 Provide the information? No. Only provide partial? 00:15:34.700 --> 00:15:37.820 No. Decline to participate and exit the site? 00:15:37.960 --> 00:15:40.820 Yeah. Share the info with others. Oh, that would 00:15:40.820 --> 00:15:45.299 be worse. The spread is high. This is the initial 00:15:45.299 --> 00:15:49.379 quiz, and I wanted to make this one rather generic 00:15:49.379 --> 00:15:52.000 and high level that spans across a number of 00:15:52.000 --> 00:15:54.779 the most common scams that people see today. 00:15:54.820 --> 00:15:57.779 I can see that. I mean, they're great questions. 00:15:57.879 --> 00:16:01.179 Did you come up with these or it's just a series 00:16:01.179 --> 00:16:03.700 of what your experience and your dad's experience 00:16:03.700 --> 00:16:07.419 or what you're seeing online of scams? I came 00:16:07.419 --> 00:16:10.519 up with these questions with just knowledge and 00:16:10.519 --> 00:16:12.720 research of the most common scams that are affecting 00:16:12.720 --> 00:16:16.460 people. So I figured that would be the most logical 00:16:16.460 --> 00:16:19.899 place to start. You're absolutely right. We can 00:16:19.899 --> 00:16:22.360 kind of skip through these last ones. Yeah, they're 00:16:22.360 --> 00:16:25.720 really great. I can see how, and then you got 00:16:25.720 --> 00:16:29.559 the test results. I love it. Yeah, so we have 00:16:29.559 --> 00:16:32.799 a little touching up to do and education we should 00:16:32.799 --> 00:16:36.700 do to make sure we don't fall for any. That's 00:16:36.700 --> 00:16:40.250 great though, really. I mean, The two things 00:16:40.250 --> 00:16:42.549 that I think that, well, there's three things 00:16:42.549 --> 00:16:45.190 really that I think this app is hitting on is 00:16:45.190 --> 00:16:50.409 one, just the awareness, the list of scams that 00:16:50.409 --> 00:16:56.309 are currently happening. Two, getting these types 00:16:56.309 --> 00:17:00.169 of quizzes, which is a way of showing you how 00:17:00.169 --> 00:17:03.210 the scam could work so that you can educate yourself 00:17:03.210 --> 00:17:08.150 to not fall for it. And then three, just the, 00:17:08.380 --> 00:17:14.240 the alert aspect of having the app on your phone 00:17:14.240 --> 00:17:17.200 so that you can put the possible scam in there 00:17:17.200 --> 00:17:21.319 to let you know if it is an app. Now, it's on 00:17:21.319 --> 00:17:26.859 your father's phone. Do you get an alert? No, 00:17:26.940 --> 00:17:30.059 not quite yet. OK, but that's what you want to 00:17:30.059 --> 00:17:33.319 do. You want to include the family as well or 00:17:33.319 --> 00:17:40.880 not? Is that invasive? I'll show you something. 00:17:42.519 --> 00:17:47.000 So there's another feature of the app where I 00:17:47.000 --> 00:17:50.480 can actually send a fake scam text to my father 00:17:50.480 --> 00:17:53.799 or my mother. And then they'll receive a fake 00:17:53.799 --> 00:17:56.559 scam text and if they click it, they'll get sent 00:17:56.559 --> 00:18:00.460 to my website saying you fell for a scam. Oh, 00:18:00.599 --> 00:18:09.089 okay. Yeah. Okay. Well, let me show you another 00:18:09.089 --> 00:18:16.990 way here. Another piece of the app. That's actually 00:18:16.990 --> 00:18:20.390 that's actually a great idea to do, not just 00:18:20.390 --> 00:18:23.690 to your parents, because if you did that and 00:18:23.690 --> 00:18:26.970 then sent them to a page on your website, you 00:18:26.970 --> 00:18:30.150 know, this was a test. You fell for a scam. If 00:18:30.150 --> 00:18:33.509 you want to protect yourself, let me tell you. 00:18:33.740 --> 00:18:39.400 about seniorshield .ai. Yep. Because I saw somewhere, 00:18:40.160 --> 00:18:42.220 I thought I saw somewhere on your site that there 00:18:42.220 --> 00:18:45.980 was family member access or did I make that up? 00:18:46.380 --> 00:18:51.680 Yes. Oh, I did. Okay, great. Yeah. And so we'll 00:18:51.680 --> 00:19:02.670 connect back here. That's my dog in the background. 00:19:03.390 --> 00:19:06.589 That's okay. It's my cat on the table. That's 00:19:06.589 --> 00:19:09.890 just how it is when you work at home. So yeah, 00:19:09.950 --> 00:19:13.710 here we have receive a suspicious message. So 00:19:13.710 --> 00:19:17.269 I received this one a couple days ago. You've 00:19:17.269 --> 00:19:22.650 probably, this is a very common one. You know, 00:19:22.730 --> 00:19:26.529 come from USPS. I've gotten that myself. Yeah. 00:19:27.950 --> 00:19:32.190 So this isn't the best UI yet. I need to make 00:19:32.190 --> 00:19:35.869 this a little bit better. But I just put in the 00:19:35.869 --> 00:19:38.549 phone number I got it from and uploaded the message 00:19:38.549 --> 00:19:43.190 itself, press verify, and now it's telling me 00:19:43.190 --> 00:19:50.089 it's a scam. Now, the phone number wasn't known, 00:19:50.730 --> 00:19:52.869 but it's saying based on the contents of the 00:19:52.869 --> 00:19:55.329 message, it's a scam. Right, because it's not 00:19:55.329 --> 00:20:00.480 a known number for UPS. Very good. Very good. 00:20:00.579 --> 00:20:05.799 I love it. It's simple. It's clean and easy to 00:20:05.799 --> 00:20:09.660 use. And I like that you have the share feedback 00:20:09.660 --> 00:20:15.259 because whenever you have something new, I don't 00:20:15.259 --> 00:20:17.880 care what it is, a website, an article, an app, 00:20:18.180 --> 00:20:20.740 anything at all, you want to get feedback from 00:20:20.740 --> 00:20:24.059 the people who are using it. because that's how 00:20:24.059 --> 00:20:27.079 you change it, that's how you build it and rebuild 00:20:27.079 --> 00:20:32.059 it. Exactly. I mean, you know, from selling software, 00:20:32.299 --> 00:20:34.799 from talking about software, it's in constant, 00:20:34.799 --> 00:20:37.619 you know, rebuilding mode. All the iterating. 00:20:37.920 --> 00:20:41.599 Right? Right? Version 1, version 1 .2, version 00:20:41.599 --> 00:20:45.859 1 .8, and so on and so on. I mean, that's just 00:20:45.859 --> 00:20:48.579 the nature of it. It's always been that way. 00:20:48.920 --> 00:20:51.789 And it should be. because it's changing with 00:20:51.789 --> 00:20:54.750 everything, not only technology, but how people 00:20:54.750 --> 00:20:59.089 use it. And people come up with all new ways 00:20:59.089 --> 00:21:03.970 to use it. I love it. So what feedback, if any, 00:21:04.170 --> 00:21:06.589 it's so new, you probably haven't, what feedback, 00:21:06.710 --> 00:21:11.109 if any, have you gotten from your users? You 00:21:11.109 --> 00:21:13.769 know, some of the feedback is make it a little 00:21:13.769 --> 00:21:18.650 bit easier to People always wanted to auto review 00:21:18.650 --> 00:21:21.390 their messages and then immediately identify 00:21:21.390 --> 00:21:27.069 which one's a scam. Apple has blocked the ability 00:21:27.069 --> 00:21:30.670 to do that. Yeah. Okay. You know, like security 00:21:30.670 --> 00:21:33.730 and privacy concern. So I can't do that with 00:21:33.730 --> 00:21:35.630 Apple. I might be able to do that with Android 00:21:35.630 --> 00:21:39.650 though. Okay. So what they're saying is if they 00:21:39.650 --> 00:21:43.789 get a message, let's say in their email that 00:21:43.960 --> 00:21:48.180 Senior Shield would automatically flag it? Yes. 00:21:48.819 --> 00:21:50.579 Oh, so they don't want to take the extra step 00:21:50.579 --> 00:21:54.960 to put it into the app. Correct. Well, everybody 00:21:54.960 --> 00:21:58.759 wants the automatic toilet. Yeah, you know, there's 00:21:58.759 --> 00:22:02.140 always the automation that people want. Yeah. 00:22:02.480 --> 00:22:05.640 But for Apple, not quite there. Probably. I don't 00:22:05.640 --> 00:22:09.000 even know if we ever will get there. But Android, 00:22:09.180 --> 00:22:13.000 it's possible because they have looser. uh security 00:22:13.000 --> 00:22:16.579 uh regulations on their phones yeah yeah but 00:22:16.579 --> 00:22:18.259 it would be difficult because you're not only 00:22:18.259 --> 00:22:20.980 targeting emails you're also targeting text and 00:22:20.980 --> 00:22:24.140 you're also targeting browser i mean that's that 00:22:24.140 --> 00:22:28.160 would be a lot yeah when i i when i was first 00:22:28.160 --> 00:22:30.619 come before the idea was even like developed 00:22:30.619 --> 00:22:33.680 i posted about it on reddit there's this guy 00:22:33.680 --> 00:22:36.279 named liam that had to respond and i actually 00:22:36.279 --> 00:22:39.530 spoke with him because he's a product software 00:22:39.530 --> 00:22:42.089 developer used to work for Google and I spoke 00:22:42.089 --> 00:22:43.769 with him and he developed something similarly 00:22:43.769 --> 00:22:48.849 for a Google Chrome plugin that would crawl across 00:22:48.849 --> 00:22:51.230 your email and manage the sites that you're viewing 00:22:51.230 --> 00:22:54.150 to help do a very similar process because his 00:22:54.150 --> 00:22:58.069 grandmother was getting scammed. You're hitting 00:22:58.069 --> 00:23:01.269 upon some future functionality of senior shield 00:23:01.269 --> 00:23:04.329 to do that, but I don't have that yet. Yeah, 00:23:04.329 --> 00:23:07.430 well, you will. I mean, there's over 10 ,000 00:23:07.430 --> 00:23:11.309 people a day turning 65. And that's going to 00:23:11.309 --> 00:23:15.089 continue, I think, until 2030, I think. And then 00:23:15.089 --> 00:23:18.710 past that, the next 10 years are going to be 00:23:18.710 --> 00:23:21.890 the next demographic, the next generation turning 00:23:21.890 --> 00:23:27.769 60. So yeah, the market is there. Do you know 00:23:27.769 --> 00:23:33.019 how many? Scam complaints there were by seniors 00:23:33.019 --> 00:23:38.059 over the age of 60 in 2023. No, tell me. Over 00:23:38.059 --> 00:23:41.420 100 ,000 in the U .S. Oh my God. And those are 00:23:41.420 --> 00:23:44.440 the ones that actually complained. Right. Never 00:23:44.440 --> 00:23:47.539 mind the ones that didn't say anything. The average 00:23:47.539 --> 00:23:55.299 scam amount was 34 ,000. No. Yeah. Oh my God. 00:23:56.140 --> 00:23:57.839 I wonder why people don't have any money for 00:23:57.839 --> 00:24:02.180 aging in place. over $3 .4 billion in fraudulent 00:24:02.180 --> 00:24:07.200 scams for seniors in 2023. It's an astronomical 00:24:07.200 --> 00:24:13.039 number. Wow. That is definitely something to 00:24:13.039 --> 00:24:18.519 be, yeah. I had no idea it was that high. Upwards 00:24:18.519 --> 00:24:22.740 of 12 scam or fraudulent text messages a day. 00:24:23.799 --> 00:24:26.700 Well, that I know. The number of messages. But 00:24:26.700 --> 00:24:30.019 I had no idea and I had no idea that the average 00:24:30.019 --> 00:24:33.380 loss of the scam, you know, the scammed person 00:24:33.380 --> 00:24:35.660 was thirty four thousand. I have a friend who 00:24:35.660 --> 00:24:40.920 just got scammed out of thirteen thousand. Wow. 00:24:41.980 --> 00:24:44.700 When I was opening up the bank account, I was 00:24:44.700 --> 00:24:47.900 at like my local Chase branch and I was telling 00:24:47.900 --> 00:24:50.920 the banker about my business and he was telling 00:24:50.920 --> 00:24:53.680 me he's like. Every single week I see a senior 00:24:53.680 --> 00:24:55.579 getting scammed. He's like just last week. There 00:24:55.579 --> 00:24:59.299 was one that fell into like lost over $100 ,000 00:24:59.299 --> 00:25:07.519 due to a crypto scam. God. Oh my God, it's gonna. 00:25:07.759 --> 00:25:10.740 You definitely have potential to grow with this. 00:25:10.740 --> 00:25:13.140 You know, besides the Google guy that you were 00:25:13.140 --> 00:25:16.559 talking about earlier, is are there any other 00:25:16.559 --> 00:25:20.099 apps or programs that you know of that are similar? 00:25:20.680 --> 00:25:25.059 I've come across a couple similar ones, but they 00:25:25.059 --> 00:25:27.400 don't really have too much of a following at 00:25:27.400 --> 00:25:30.680 all. I actually noticed that McAfee antivirus, 00:25:30.680 --> 00:25:35.460 they came out with something similar to auto 00:25:35.460 --> 00:25:38.180 -detect scams. I don't know exactly how it works, 00:25:38.460 --> 00:25:42.259 but that's targeting more of the overall market 00:25:42.259 --> 00:25:45.740 for identifying scams as opposed to educating 00:25:45.740 --> 00:25:49.809 seniors. I thought about starting it for being 00:25:49.809 --> 00:25:54.569 broader, but I thought that maybe having a niche 00:25:54.569 --> 00:25:57.750 that I stuck to, to educate may be the best way 00:25:57.750 --> 00:26:02.029 to start out. Yeah, it is. Build that. I mean, 00:26:02.029 --> 00:26:05.430 the one thing I've learned in internet marketing 00:26:05.430 --> 00:26:09.769 for 25 plus years is stick with a niche, really 00:26:09.769 --> 00:26:12.750 build it up, get your authority in that niche, 00:26:12.789 --> 00:26:15.490 and then you can start playing around by adding 00:26:15.490 --> 00:26:17.839 other things. And you can just, yeah, just. create 00:26:17.839 --> 00:26:20.279 a new company with the same product, market it 00:26:20.279 --> 00:26:23.920 differently. That's right. Right. Exactly. What 00:26:23.920 --> 00:26:27.480 do you what would you like to see any additions 00:26:27.480 --> 00:26:30.359 to this app? What would you like it to see it 00:26:30.359 --> 00:26:32.900 do that it's currently not doing? Obviously, 00:26:32.920 --> 00:26:36.420 it's so new. Yeah, I mean, well, I obviously 00:26:36.420 --> 00:26:39.759 want to get more feedback from, you know, end 00:26:39.759 --> 00:26:42.519 users. I want to hear more from them of what 00:26:42.519 --> 00:26:45.279 they would hope to get out of the app. I mean, 00:26:45.559 --> 00:26:48.240 you know, I've heard some people, you know, there's 00:26:48.240 --> 00:26:51.119 a lot of apps out there for the senior market 00:26:51.119 --> 00:26:54.819 on a whole, whether it's from reminders to take 00:26:54.819 --> 00:26:58.059 your medication, assistance in getting to your 00:26:58.059 --> 00:27:00.839 doctors or managing all your health information. 00:27:00.940 --> 00:27:04.680 Obviously, I'm focused on scams, but, you know, 00:27:05.200 --> 00:27:07.759 if there's a need to broaden outside of just 00:27:07.759 --> 00:27:11.779 scams, make it more all for one solution. I would 00:27:11.779 --> 00:27:15.160 never be opposed to that. OK, that makes sense. 00:27:15.259 --> 00:27:18.200 instead of having 20 apps doing 20 different 00:27:18.200 --> 00:27:21.319 things combined at all. Yeah, that would make 00:27:21.319 --> 00:27:23.640 sense. That certainly would be very user friendly. 00:27:24.519 --> 00:27:27.079 Yeah. Well, there's enough services out there 00:27:27.079 --> 00:27:32.400 that you could tack onto. Yeah. As you will notice 00:27:32.400 --> 00:27:36.640 as your father gets older and mother. Yeah, yeah. 00:27:37.079 --> 00:27:40.319 I know. It's I've been through that. I've been 00:27:40.319 --> 00:27:45.359 through that myself. Well, I think You know, 00:27:45.640 --> 00:27:49.720 one thing I do want to ask you, I'm sorry. Do 00:27:49.720 --> 00:27:52.160 you feel that there are or have you discovered 00:27:52.160 --> 00:27:54.299 that there are any challenges that you're facing 00:27:54.299 --> 00:27:57.380 with this app besides just the marketing? Are 00:27:57.380 --> 00:28:00.160 there any issues that you found that you're hitting 00:28:00.160 --> 00:28:04.700 the wall on? So sometimes with the mobile app, 00:28:04.700 --> 00:28:09.259 when you send a fake scam message, it's not always 00:28:09.259 --> 00:28:14.970 embedded with the hyperlink. OK. Also, like if 00:28:14.970 --> 00:28:18.730 I were to add my father, he would receive a text 00:28:18.730 --> 00:28:23.589 message saying like, oh, John Ream sent you, 00:28:24.009 --> 00:28:26.650 signed you up for this. Click here to download 00:28:26.650 --> 00:28:30.450 the app and opt in. That doesn't always have 00:28:30.450 --> 00:28:32.789 a hyperlink either. I've noticed through testing 00:28:32.789 --> 00:28:35.490 with end users that that link doesn't always 00:28:35.490 --> 00:28:37.890 hyperlink. So that makes it a little difficult 00:28:37.890 --> 00:28:39.890 to understand. So I'm trying to figure out why 00:28:39.890 --> 00:28:43.559 that's the case. But these are all... minor things, 00:28:43.559 --> 00:28:46.380 but they're not, they're not perfect for the 00:28:46.380 --> 00:28:50.180 end user experience. No, no, but it sounds like 00:28:50.180 --> 00:28:53.859 it's a coding issue, you know, a technical issue, 00:28:53.859 --> 00:28:55.920 right? I'm working with my developer on those 00:28:55.920 --> 00:28:59.500 things. Yeah. And like I said, it'll always be 00:28:59.500 --> 00:29:03.180 growing. Well, it's a beautiful site. Yeah. Well, 00:29:03.180 --> 00:29:05.940 they did a good job. Thank you. I mean, you're, 00:29:05.960 --> 00:29:08.119 you know, you got everything on there that I 00:29:08.119 --> 00:29:10.880 can see. Did you take a look at my Instagram 00:29:10.880 --> 00:29:15.369 account? At your what account? Instagram. No, 00:29:15.369 --> 00:29:20.529 not yet. Why? Oh, I think there's some fun content 00:29:20.529 --> 00:29:26.670 on my Instagram. Oh, okay. I am going to check 00:29:26.670 --> 00:29:30.250 you out. I can also share my screen and show 00:29:30.250 --> 00:29:38.390 you. Here we go. Oh, I see the 3 .4 billion. 00:29:39.230 --> 00:29:47.640 Yeah. Wow. Is that your father? No, no. I see 00:29:47.640 --> 00:29:51.740 somebody there. But yeah, just, you know, a lot 00:29:51.740 --> 00:29:55.539 of education about the marketplace, thought leadership, 00:29:55.559 --> 00:29:59.900 you know, just trying to tell people who SeedYourShield 00:29:59.900 --> 00:30:02.980 is, what we stand for, how we're trying to help. 00:30:03.900 --> 00:30:06.299 At the end of the day, that's what it's all about. 00:30:06.579 --> 00:30:09.680 And, you know, I have a, do you have a YouTube 00:30:09.680 --> 00:30:13.349 channel as of yet? I've created one, but I haven't 00:30:13.349 --> 00:30:16.710 uploaded any videos to it yet. Okay, you'll find, 00:30:17.349 --> 00:30:21.150 you know, I have two YouTube channels, one for 00:30:21.150 --> 00:30:25.130 each of the websites, and I mean, that took a 00:30:25.130 --> 00:30:31.150 while to gain traction, but once it did, it's 00:30:31.150 --> 00:30:35.500 so wonderful to get the... replies, comments 00:30:35.500 --> 00:30:37.920 from people saying, oh, this was so very helpful. 00:30:38.220 --> 00:30:40.779 Thank you. This just happened to my mother. This 00:30:40.779 --> 00:30:44.339 really helped. I mean, you get a lot of strange, 00:30:44.779 --> 00:30:48.880 weird ones, too. But the helpful ones are the 00:30:48.880 --> 00:30:51.559 grateful ones. It really fills your heart. And 00:30:51.559 --> 00:30:54.859 it really makes you feel like, OK, those 18 hours 00:30:54.859 --> 00:30:57.700 I spent in front of the computer really are worthwhile. 00:30:59.900 --> 00:31:02.819 I think you'll get that too. And I just read 00:31:02.819 --> 00:31:07.480 that Instagram just passed as the second most 00:31:07.480 --> 00:31:11.400 used search engine over YouTube. Really? Yeah. 00:31:11.519 --> 00:31:14.019 So keep market, keep marketing on Instagram. 00:31:15.119 --> 00:31:17.920 I'm building up my base just by building up some 00:31:17.920 --> 00:31:21.079 followers and, you know, I'm going to keep posting 00:31:21.079 --> 00:31:24.660 and, you know, hopefully, you know, hopefully 00:31:24.660 --> 00:31:27.319 I'll be able to help some people not get scammed. 00:31:27.879 --> 00:31:31.259 Yeah, as long as the information is useful, eventually 00:31:31.259 --> 00:31:34.200 it'll get to where it needs to get to. Well, 00:31:34.259 --> 00:31:36.900 I mean, you know, I think your podcast is great. 00:31:37.079 --> 00:31:40.000 I was taking a look at it. Thank you. It all 00:31:40.000 --> 00:31:42.420 comes down to education is just so important, 00:31:42.420 --> 00:31:45.039 but sometimes it's hard to get that education 00:31:45.039 --> 00:31:48.319 to the ears that need to hear it. It is it is 00:31:48.319 --> 00:31:50.680 I mean sometimes I feel like I'm pulling a donkey 00:31:50.680 --> 00:31:54.319 across the road, you know You have that info 00:31:54.319 --> 00:31:57.440 there you want to give it to them, but they just 00:31:57.440 --> 00:32:00.640 don't seem to well It you know aging is very 00:32:00.640 --> 00:32:03.539 emotional It's emotional admitting you're getting 00:32:03.539 --> 00:32:06.079 older. It's emotional. You can't do as much as 00:32:06.079 --> 00:32:09.539 you you know, you could And then it's emotional 00:32:09.539 --> 00:32:12.500 for the family members watching their loved one 00:32:12.500 --> 00:32:15.480 going through that process it You know, you're 00:32:15.480 --> 00:32:18.880 fighting so many issues. And in aging in place 00:32:18.880 --> 00:32:22.700 issues, the second factor is cost. Usually a 00:32:22.700 --> 00:32:24.960 lot of home renovations cost a lot of money. 00:32:25.400 --> 00:32:29.200 So that's why I really love tools, you know, 00:32:29.200 --> 00:32:32.500 like the Senior Shield app, where it's extremely 00:32:32.500 --> 00:32:36.220 affordable, and it's so user friendly. And look, 00:32:36.299 --> 00:32:41.019 if it can save you $34 ,000, what the hay. That's 00:32:41.019 --> 00:32:45.700 a lot of money. It's a lot of money. So I think 00:32:45.700 --> 00:32:50.279 that it's yeah, it's great. It's great. Oh, I 00:32:50.279 --> 00:32:53.099 thank you so much, John. Thank you for your time. 00:32:54.079 --> 00:32:56.660 And so great to meet you. And I'm really looking 00:32:56.660 --> 00:32:59.380 forward to the podcast. Well, ditto. Yeah, I 00:32:59.380 --> 00:33:01.460 can't wait to showcase this. I'm going to start 00:33:01.460 --> 00:33:03.819 writing the article right away and let them know 00:33:03.819 --> 00:33:08.359 that the podcast is coming. And yeah, maybe I'll 00:33:08.359 --> 00:33:10.640 put it ahead of the schedule. I know we have 00:33:10.640 --> 00:33:14.119 a schedule, but maybe I'll do that because it 00:33:14.119 --> 00:33:16.339 was really good. Thank you. Thank you so much. 00:33:16.480 --> 00:33:19.660 I look forward to talking to you again. I look 00:33:19.660 --> 00:33:21.559 forward to seeing how this thing improves. I 00:33:21.559 --> 00:33:24.599 can't wait for it to get on Android. Yeah, I 00:33:24.599 --> 00:33:27.420 will let you know once it does. I was speaking 00:33:27.420 --> 00:33:29.980 with my developer yesterday, so that's next up. 00:33:31.039 --> 00:33:34.019 All right, cool. Well, you have an awesome day. 00:33:34.279 --> 00:33:38.279 Enjoy Boston. and I will talk to you later. Have 00:33:38.279 --> 00:33:40.500 a great day. Take care. You too, hon. Thank you.