WEBVTT

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Romantic comedies. They're like reheating a stale

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donut in the microwave. Not fancy, not impressive,

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but somehow still perfect. Warm, familiar, a

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little too sweet, hits the spot every damn time.

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I'm Shannon Hooper. I'm an audiobook narrator,

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and romance is my specialty. You might have heard

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my voice before if you're a fan of romance lit,

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rom -coms, romanacy, or whatever book smut blows

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your skirt up. Traditional rom -coms are my favorite,

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but the sexy fantasies with fairies or dragons

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are fun too. The sexy times are with the human

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characters, not the dragons. Most of the time.

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After narrating dozens of love stories alone

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in a padded room, I started to notice a pattern.

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There's a formula, a set of glorious tropes.

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The awkward meet cute, the forced proximity,

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the over -invested friend, the emotional sabotage,

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the grand romantic gesture, preferably in public.

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Sprinkle in a montage, stir in some sexual tension,

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and boom, love. It's like those Hallmark movies.

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They're all basically the same story, but every

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year Hallmark cranks out another one with a new

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set of abs, and people eat it up every time.

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We don't watch them for the surprises. We watch

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them for the predictability of the formula. The

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comforting familiarity of a romance. The squeal

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when they first brush hands. And that butterfly

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feeling as they kiss before the credits roll.

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And I thought, what if real life could follow

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that formula too? Lucky for me, I had all the

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right ingredients. Starting with my sister Claire.

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A classic rom -com lead. She's in advertising,

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obviously. The women in rom -coms are always

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in marketing, advertising, or publishing. Ambitious,

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talented, she's been on all the ad agency people

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-to -watch lists, and her work is winning all

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the ad agency awards. She works her ass off.

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As her big sister, I can see the burnout coming

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from a mile away. All work and no time for anything

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else, much less romance. But I know Claire. Work

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will never actually make her happy. So, I did

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what any romance -loving, slightly meddlesome

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older sister would do. I set the stage for Claire

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to fall in love. I followed the formula. And

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friends, it worked. So to recap, these are the

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three big campaign ideas we talked about today.

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We're confident that we can pull off any of these

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concepts within your budget. As you can probably

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tell. The third concept is our favorite, but

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you can't go wrong with any of these. Yes. Joel

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and I are ready to hit the ground running on

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this once we have approval. I've got to hand

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it to you, Claire and Joel. These campaign ideas

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are unexpected and hard -hitting. I wasn't sure

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you could pull this off, but I think if we launch

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with the third ad campaign, we're going to make

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headlines. Well, that's the plan. Well done.

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I'll get a signed production estimate to you

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by the end of the day. Great. Thanks for being

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such great creative partners and trusting in

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our work. Thank you. I'll be sending a note telling

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Michael how impressed I am with these ideas.

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Have a safe flight back to Atlanta, you two.

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That went surprisingly well. Shall we get pre

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-flight beers to celebrate? Joel, I don't know

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how you're so cool about this. The client said

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she's going to send a note to our boss, and he

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doesn't know that we went rogue yet. We should

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call him before she does. Claire, you know and

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I know that Michael wanted us to present something

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that the client's lawyers would never, ever approve.

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Well, Michael is the executive creative director.

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He may not work on this account day to day like

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we do, but he's our boss. And he gets the first

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say on what we present to clients. As he so often

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likes to remind us. We can handle him. It's an

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ask for forgiveness, not permission sort of situation.

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Easy for you to say. You're already a creative

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director. And honestly, a dude. As an associate

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creative director and a female, I don't have

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that kind of freedom. If I'm ever going to get

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promoted, I've got to stay on Michael's good

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side. Which is his left side, as I so often like

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to remind him. His Instagram has much more engagement

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now, by the way. But fair enough. Look, we're

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in this together. Oh, shit. It's Michael. Well,

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answer it. Michael, hey. Yes, it went great.

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The client loved all the campaigns. She wants

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to go with the third one, the music -driven spot.

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Well, yes, but I think we can pull it off without

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a celebrity voiceover. Well, I think Scott Baio

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was canceled over... Okay, understood. Yeah,

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Joel and I are getting on our flight now. We'll

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have new scripts to you tomorrow. Okay, bye.

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Was he pissed? Yeah, Michael still thinks we

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need a celebrity. Listen, impressing the client

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is the main thing. Satisfying our boss is the

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next hurdle, if that's even possible. We'll work

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on it tonight and tomorrow and be ready to present

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to Michael by afternoon. I mean, if I'm going

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to get promoted to creative director and make

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83 cents to every dollar you make, I'll do what

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it takes. Hi, sis. Oh, God. Claire, what's wrong?

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Why are you here this early? Is it mom or dad?

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Who's in the hospital? No, no, no mom and dad

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are fine. No one is in the hospital. It's me.

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I'm just kind of freaking out and I haven't slept.

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And I need crafts. You're at my house at 6 .30

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a .m. on a Tuesday because you need crafts? Yes.

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I'm spinning out, crashing out, freaking out.

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Whatever it is the kids are saying. Okay. Walk

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with us to the bus stop. We'll figure it out.

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Aunt Claire! Why are you here? I like your pajamas.

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Mom, can I have pajamas with cats on them for

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my birthday? Samantha, Jonathan, hey guys. Kids,

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grab your backpacks. We're rolling out. Bus is

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going to be here in one minute. Let's go, let's

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go. Aunt Claire, I'm going to show you our bus

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stop. It's right in front of Tony's house. Who's

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Tony? I'm not ready to do a walk of shame in

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my pajamas to your kids' bus stop right now.

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It's right around the corner. All the other parents

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will be in their robes and slippers. It's fine.

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This is so weird. You're the one who showed up

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at my doorstep at the ass -crack of dawn. Mom,

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you can't say that word. Your mom says words

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much worse than ass -crack for a living. Believe

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me. Aunt Claire, please stop saying bad words.

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Bye, kids. Love you. Have a great day. Okay,

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spell it. Why are you having an existential crisis

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about crafts? You're never going to believe this,

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but... I quit my job. You what? You love your

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job. I thought you were about to finally get

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that promotion. Yeah, I thought so too, but my

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boss threw a chair. Your asshole boss threw a

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chair at you? Well, he didn't throw a chair at

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me. He threw a chair because of me. Basically,

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I refused to revise the scripts according to

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his vision. Why on earth would you refuse to

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do something your boss asked of you? Are you

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feeling okay? Oh my god! Is this like that time

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in sixth grade when you got the flu and you started

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hallucinating from the fever dreams? So, you

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know, I had that big client presentation, right?

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The client loved everything we presented. They

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approved the campaign Joel and I liked best.

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But of course, that was the one that Michael

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hated. He didn't even want us to present it.

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So Joel and I pulled an all nighter. We're doing

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the whole concept so that Michael could just

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piss all over it again. He threw me under the

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bus with the client and caused a big political

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mess, which got blamed on me. I told Michael

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that I'm done with the ad agency politics. He

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needs to let us produce the campaign that we

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wrote, or I quit. And he threw a chair across

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the room and called my bluff. I think he was

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a little drunk, to be honest. He was drunk? At

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work? It's advertising. It's a thing. And he

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needs an old -fashioned at 5 p .m. or he gets

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cranky. Okay, Don Draper. No, the agency good

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old boys are John Draper and they can't handle

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a woman in the spotlight. That's why they were

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never going to promote me to creative director

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in the first place. I'm not playing into the

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agency patriarchy anymore. All this time, they've

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been overlooking the real creativity and the

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actual creatives who work nights, weekends, give

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up our personal lives. And for what? So that

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people will eat more fast food? Go to some Labor

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Day sale? Or cry over a branded short film about

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oat milk? I was so proud of that campaign. Right.

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You love what you do. You love throwing yourself

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into your work. You make really good creative

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campaigns. And it is art in its own way. Which

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is why I'm having an existential crisis. I don't

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know how to not work my ass off. I've never quit

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a job before. Aren't you always getting recruited,

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though? There are a ton of ad agencies in Atlanta.

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You'll find a new job in no time. Yeah, but should

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I? Claire. What? Are you serious? Are you actually

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considering taking my advice? I don't know. I've

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been trying to get you to go freelance for years.

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You'll be able to pick and choose the projects

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you work on. You'll get to decide when and how

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you work. This is exactly what you need. Yeah,

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but what will I do with all this time? I had

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11 Zoom meetings on my calendar yesterday, but

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now I don't even have access to my files. I'm

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so used to constantly churning out big ideas

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and concepts and layouts and scripts. And do

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you know, I didn't even have time to go to the

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bathroom between meetings. I would mute and bring

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my phone in with me. That is not healthy. And

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probably an HR violation. But I'm starting to

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put it all together now. Crafts are soothing.

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You think you can just roll up in here and glue

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together some popsicle sticks to channel your

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creative energy while you're having this identity

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crisis? Yes. I knew you'd get it. That's stupid,

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but okay. You know what? I can use this to my

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advantage today. Oh, good. Now it's all about

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you. Yes! I've got to make 26 dirt cupcakes for

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Samantha's classroom tomorrow. Dirt? Cupcakes?

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Gross. It's not real dirt. It's Oreo crumbs and

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gummy worms. The kids go crazy over it. Oh, but

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don't you have to work? I was just planning on,

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like, borrowing a paint -by -number set from

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Samantha's stash and then going home to wallow

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in self -doubt and ice cream. Nope. I can't record

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today. Today is Tony's power tool day for the

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treehouse. Power tool day? And who's Tony? Does

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he have a chainsaw? Because I would love to get

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my hands on one right now. Oh, no. That's the

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last thing we need. Let's stick to small kitchen

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appliances. Hey, Brian. Claire's here, so you

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better not come down in your boxers. She's seen

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worse. You know Tony, my lawn guy. The bus stop

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is in front of his house. I can't record the

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sighs and heavy panting of those intimate scenes

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if you can hear hammering and sawing in the backyard.

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Ew. Wait, you're letting Tony, the neighborhood

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lawn guy, build a treehouse for Jonathan and

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Samantha? Is that safe? Does he know what he's

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doing? Yeah. Tony's multifaceted. He's not just

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a lawn guy. He's a musician. He knows how to

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build stuff, and he's quite the artist, too.

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Good morning. Oh, yeah, Tony? Yeah, that dude

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is so freaking cool. You should see him play

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the guitar. I have a huge man crush on him. Wait,

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Claire, why are you here this early? Everything

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okay? Hey, Brian. Yes, I'm fine. Just having

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a mental breakdown and your wife is making me

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make cupcakes. Yeah, that tracks. Okay, babe.

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I gotta get to work. Those pivot tables won't

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sort themselves. Bye, Brian. Love you. Okay,

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so cupcakes. Yeah, I can do that. Where's the

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recipe? Claire, you don't have to start at 6

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.45 a .m. You don't have a job. Go home and...

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Watch reruns while eating Froot Loops. Then come

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back over here to make cupcakes at a reasonable

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time of day. Okay, Shannon, I'm back. I watched

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two episodes of The Sopranos, ate two bowls of

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Raisin Crunch. I refuse to relax any longer.

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Please give me something to do. Again with the

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productivity. It's still only 10 a .m. Dude,

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you need to learn how to chill out. I just spent

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an hour reading Twilight fanfiction on Reddit.

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No regrets. Hey, who's that in your backyard?

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That's Tony. Oh. Yes. Oh, I don't know. I just

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pictured, like, Tony Soprano. You thought Tony

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Soprano was my lawn -slash -treehouse guy? I

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don't know. He's fresh on my mind. I just wasn't

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picturing that. That? He's not a piece of meat,

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Claire. Oh, no, I... He's a whole hunk of man,

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am I right? You should see him in the afternoon

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when it's hot and he gets all, like, sweaty.

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Oh my god, you're so cringe. No, I meant, I didn't

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expect him to look like an actual lumberjack.

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Oh, okay. Where is this dirt cupcake recipe?

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Crap! This mixer is bullshit! Make cupcakes,

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she said. It'll be a good creative outlet, she

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said. Yeah, well, apparently I don't know how

00:13:57.399 --> 00:14:01.059
to use your fancy -ass bougie kitchen. Oh, shit.

00:14:01.440 --> 00:14:04.620
There's dirt matter on the ceiling. Shit, shit,

00:14:04.720 --> 00:14:07.840
shit. Everything okay down there? Yeah, I'm fine.

00:14:08.080 --> 00:14:13.919
Just talking to myself. All good. Damn it. Okay.

00:14:15.019 --> 00:14:21.059
Ooh, steps tool. Jesus, how tall are these ceilings?

00:14:22.059 --> 00:14:31.600
Ooh, Swiffer. I got this. Hey, Shannon. Oh, um,

00:14:32.559 --> 00:14:37.980
uh... Oh, um, no, hi. I'm Claire. I hope the

00:14:37.980 --> 00:14:40.159
treehouse is coming along better than this disaster.

00:14:41.000 --> 00:14:45.360
Shh, don't say a word. Uh, may I ask why you're

00:14:45.360 --> 00:14:48.179
Swiffering the ceiling? Because I got batter

00:14:48.179 --> 00:14:50.220
on my sister's ceiling and she's gonna murder

00:14:50.220 --> 00:14:55.289
me. Oh, you're the sister. Yeah, Shannon has

00:14:55.289 --> 00:14:57.529
mentioned you. Shh. I don't want her to come

00:14:57.529 --> 00:15:00.009
down here and see that I got effing dirt batter

00:15:00.009 --> 00:15:02.909
all over her bougie kitchen. It's nice to meet

00:15:02.909 --> 00:15:07.809
you, too. I'm Tony. Hi, Tony. Neighbor slash

00:15:07.809 --> 00:15:11.830
lawn guy slash treehouse guy. Got it. Oh, shit.

00:15:12.169 --> 00:15:16.850
Ow. You dropped the Swiffer on my face. And what

00:15:16.850 --> 00:15:19.759
the hell is dirt batter? Please. Tell me this

00:15:19.759 --> 00:15:21.960
is not dirt from the backyard. I just did the

00:15:21.960 --> 00:15:24.879
fertilizer last week and this is not sanitary.

00:15:25.159 --> 00:15:28.539
No, no, no. It's chocolate and cookies. Dirt

00:15:28.539 --> 00:15:30.639
cupcakes for Samantha's birthday for school.

00:15:31.000 --> 00:15:34.759
Oh, right. With the gummy worms. Yes. Classic.

00:15:34.980 --> 00:15:38.259
Can I help you with the Swiffer? You know, mostly

00:15:38.259 --> 00:15:41.720
so you don't give me a broken nose. Yes. I'm

00:15:41.720 --> 00:15:45.639
sorry I dropped a Swiffer on your head. Wow,

00:15:45.919 --> 00:15:49.399
you are tall. I've had worse things thrown in

00:15:49.399 --> 00:15:51.600
my head and cleaned up more disgusting things

00:15:51.600 --> 00:15:54.440
from ceilings, come to think of it. I'm afraid

00:15:54.440 --> 00:15:58.080
to ask. Any idea how to attach a mixing bowl

00:15:58.080 --> 00:16:02.500
to a KitchenAid? Actually, yes. Oh, man of many

00:16:02.500 --> 00:16:07.399
talents. And here you go. And you've got a little

00:16:07.399 --> 00:16:12.720
something on... On my face? Oh, man. Thanks.

00:16:13.960 --> 00:16:16.850
Okay, well... Have you seen your sister around?

00:16:17.029 --> 00:16:20.649
I was just going to ask her. Ow! Be careful.

00:16:20.730 --> 00:16:23.509
It's slippery over there. Are you okay? Oh, crap.

00:16:24.009 --> 00:16:27.610
I fell right across the step stool and... Claire.

00:16:28.450 --> 00:16:32.629
What the hell happened? Oh, I had a little mishap

00:16:32.629 --> 00:16:35.450
with the mixer and then I slipped and... Holy

00:16:35.450 --> 00:16:39.690
shit, this hurts. Oh, man. Can I get you an ice

00:16:39.690 --> 00:16:43.990
pack? Can you stand up? Damn it. I don't think

00:16:43.990 --> 00:16:46.419
I can put weight on it. Here, here, let me help

00:16:46.419 --> 00:16:51.240
you. Lean on me. Ow! Ooh, your foot does not

00:16:51.240 --> 00:16:53.700
look right. I think I need to take you to get

00:16:53.700 --> 00:16:57.000
an x -ray. Don't be silly. It's fine. I'm fine.

00:16:57.200 --> 00:17:00.620
I just need to sit for a second with some ice

00:17:00.620 --> 00:17:05.200
and a large glass of whiskey. You got any whiskey?

00:17:05.420 --> 00:17:12.079
Whiskey. On it. Okay, here you go, Grace. It's

00:17:12.079 --> 00:17:15.619
Claire. Um, yeah, I know. I was... Never mind.

00:17:15.700 --> 00:17:21.039
Bad joke. Oh. Thank you. I'm an idiot. Oh. Oh,

00:17:21.079 --> 00:17:23.900
damn. It's already swelling pretty bad. Claire,

00:17:24.019 --> 00:17:27.180
I'm taking you to urgent care. Come on. Fine.

00:17:27.240 --> 00:17:31.079
Fine. But, ow! How do I get down the steps to

00:17:31.079 --> 00:17:35.119
the garage? I'll carry you. Uh, that's okay.

00:17:35.279 --> 00:17:39.759
I got it. I'll just hop or crawl at this point.

00:17:40.480 --> 00:17:43.579
Uh, here. Do you want to pull up on my arm? Your

00:17:43.579 --> 00:17:52.420
arm? You mean, yes, your arms. Okay, wow, those

00:17:52.420 --> 00:17:55.319
are some arms. I guess you do a lot of manual

00:17:55.319 --> 00:18:02.799
labor, huh? Okay. Ow, ow, ow. Tony, will you

00:18:02.799 --> 00:18:05.279
text Brian and tell him he needs to pick up the

00:18:05.279 --> 00:18:07.500
kids from school this afternoon? Yep, on it.

00:18:07.779 --> 00:18:10.259
Okay, y 'all be careful, and good luck with the

00:18:10.259 --> 00:18:17.819
x -rays, Claire. Okay. Hey, Brian, Shannon needs

00:18:17.819 --> 00:18:22.339
you to pick up the kids from school. She's taking

00:18:22.339 --> 00:18:27.099
Claire to urgent care. By the way, is she single?

00:18:27.480 --> 00:18:30.680
No, no, no, no, no. Be cool, Tony. Delete, delete,

00:18:30.799 --> 00:18:35.779
delete, delete. By the way, do you have the recipe

00:18:35.779 --> 00:18:41.359
for dirt cupcakes? And that's how it all started.

00:18:41.779 --> 00:18:45.180
I knew they would be a good match. I also knew

00:18:45.180 --> 00:18:47.900
they were going to need a little push. I mean,

00:18:47.900 --> 00:18:50.559
hell, I am one of the classic rom -com tropes

00:18:50.559 --> 00:18:53.299
too. The over -invested sister who meddles in

00:18:53.299 --> 00:18:55.920
the main character's love life. Like I said,

00:18:56.039 --> 00:18:58.559
all the ingredients for a classic rom -com were

00:18:58.559 --> 00:19:01.900
just laid out in front of me. Number one. A career

00:19:01.900 --> 00:19:03.960
-driven woman obsessed with work and marketing.

00:19:04.200 --> 00:19:07.220
Claire isn't advertising close enough. Number

00:19:07.220 --> 00:19:10.299
two. Add a sexy, salt -of -the -earth, flannel

00:19:10.299 --> 00:19:13.059
-wearing man. My neighbor slash handyman slash

00:19:13.059 --> 00:19:16.640
lawn guy, Tony. Number three, the meet -cute.

00:19:16.799 --> 00:19:19.079
Did I know my sister was gonna fall and fracture

00:19:19.079 --> 00:19:22.099
her foot? Of course not. Did I know leaving her

00:19:22.099 --> 00:19:24.700
alone to bake a recipe she's never heard of while

00:19:24.700 --> 00:19:26.960
Tony was working in the backyard would probably

00:19:26.960 --> 00:19:31.019
result in an awkward introduction? Yep, yes I

00:19:31.019 --> 00:19:35.099
did. Number four, find the true meaning of Christmas.

00:19:38.180 --> 00:19:40.779
Just kidding. This is not a Christmas story,

00:19:40.920 --> 00:19:43.319
but that would have been awesome, right? Number

00:19:43.319 --> 00:19:47.279
five. Next week, introduce another rom -com trope,

00:19:47.299 --> 00:19:52.619
forced proximity. See you then. The rom -com

00:19:52.619 --> 00:19:55.420
formula was created, directed, produced, and

00:19:55.420 --> 00:19:58.039
written by Susan Cooper, co -produced by Micah

00:19:58.039 --> 00:20:00.299
Caldwell, and co -written by Micah Caldwell,

00:20:00.440 --> 00:20:03.960
Rozzy Shadmery, and Saithi Sullyperm, co -starring

00:20:03.960 --> 00:20:07.039
Susan Cooper as Shannon, Micah Caldwell as Claire,

00:20:07.180 --> 00:20:10.559
and Matt Fogarty as Tony. Joined in this episode

00:20:10.559 --> 00:20:13.980
by an ensemble cast that includes Francisco Almenara

00:20:13.980 --> 00:20:17.980
as Brian, Caden MacArthur as Joel, Matilda Cooper

00:20:17.980 --> 00:20:21.809
as Samantha, Oliver Clearfield as Jonathan. and

00:20:21.809 --> 00:20:24.950
Libby Clearfield as client. Series edited by

00:20:24.950 --> 00:20:27.170
Doug Lehman with post -production provided by

00:20:27.170 --> 00:20:29.910
Rosebank Picture and Sound. If this episode of

00:20:29.910 --> 00:20:31.950
the Rom -Com Formula swept you off your feet,

00:20:32.049 --> 00:20:34.369
please like and subscribe, leave us a review,

00:20:34.569 --> 00:20:37.109
share with your favorite hopeless romantic, and

00:20:37.109 --> 00:20:40.049
follow us on Instagram at romcomformula for bonus

00:20:40.049 --> 00:20:44.230
content. I am Diana Durand. Thanks for listening.
