WEBVTT

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Imagine working a job where society basically

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treats you like a literal arcade machine. Right.

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You know, they drop a quarter in the slot, they

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get the service they want, and then they pretend

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you just completely cease to exist the very second

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they walk away. Like you just power down or something.

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Exactly. Like you don't have a physical body

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that gets tired, you don't have rent to pay,

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and you definitely don't have a voice. Yeah,

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it's total erasure. It really is. So today we

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are looking at how a marginalized community built

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a groundbreaking publication to basically smash

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that arcade machine to pieces. Welcome to today's

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Deep Dive. Glad to be here for this one. Our

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mission today for you, the listener, is to explore

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a single dense Wikipedia article about an independent

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quarterly magazine called Spread. And we're going

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to examine how this specific group bypassed all

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the traditional media gatekeepers to build their

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own platform. And it wasn't just about sharing,

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you know, practical survival knowledge, though

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they did do that. It was also to spark these

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really complex ideological debates and ultimately

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demand to be seen as actual human beings. It's

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just a phenomenal piece of media history. It

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really is. Because typically, when we consume

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stories about marginalized communities, those

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stories are being told about them, not by them.

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Yeah, like they're just subjects. Exactly. The

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people with the lived experience are treated

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as mere case studies or statistics, while the

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people holding the microphones get to control

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the narrative. They frame the whole debate. Yeah,

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and they ultimately dictate how the rest of society

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views that community. But spread is the documentation

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of a moment where a specific group decided they

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were entirely done waiting for a seat at the

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table. They just built their own table. They

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absolutely did. OK, let's unpack this. Because

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when I first dug into these sources, I kind of

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expected to find this tiny underground zine photocopied

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in someone's basement or something. A lot of

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people assume that. Right. But look at the scale

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of what we're actually dealing with here. Spread

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Magazine was launched on March 15th, 2005. It

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was based in New York City, and it was founded

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by Rachel Amy, Rebecca Lynn, and Raven Striega.

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And importantly, published by the Feminist Press.

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Yes. Which is actually... a crucial piece of

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context. Because as we'll see a bit later, the

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relationship between mainstream feminism and

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this specific workforce was, and I mean still

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is, incredibly fraught. Very fraught, yeah. But

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what really stood out to me was who this was

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actually for and who was doing the writing. It

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was a magazine by and for sex workers and those

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who supported their rights. And that scale you

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mentioned, that's what makes this so revolutionary.

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The history. outlined in our source here, shows

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a profound example of a marginalized group reclaiming

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its own narrative on a national level. Not just

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a local newsletter? No, it was sold throughout

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the United States and Canada. They were stocked

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at independent bookstores, yes, but they also

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secure national distributors. Wow. They were

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placing themselves right on the newsstand, literally

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shoulder to shoulder with mainstream lifestyle

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and political publications. They did not hide.

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Which is such a bold, almost aggressive move.

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And it completely reframes the question of why

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this specific publication needed to exist in

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the first place. Absolutely. Like when I was

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looking through the types of articles they publish,

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the best analogy I could come up with is that

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spread reads like this strange, brilliant hybrid

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between a professional trade journal and like

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a grassroots advocacy zine. That is a highly

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effective way to conceptualize it, actually,

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because if you think about a standard trade journal,

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they're usually entirely functional. Right, like

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a magazine for dentists or something. Exactly.

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If you read a journal for plumbers or electricians,

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it tells you how to do your job door, tells you

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how to navigate new industry regulations, what

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tools were on the market, that sort of thing.

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Very nuts and bolts. Very. But zines, on the

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other hand, are historically rooted in pure ideology.

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They're manifestos. They basically say, here's

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what is wrong with the world, and here's how

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we change it. And spread merge those two completely

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distinct formats. because the articles were written

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by readers, by figures from academic, cultural,

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and literary backgrounds. But the crucial, undeniable

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point is that the vast majority of contributors

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were current or former sex workers. They're the

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ones holding the pen. Yeah, and there's this

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one powerful quote from a co -editor in the source

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material that just perfectly captures the underlying

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mission. They said, into a slot. What's fascinating

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here is how that specific metaphor, you know,

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the mythical beast and the quarter in the slot

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perfectly captures the exact dehumanization that

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the magazine was systematically fighting against.

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Yeah, that transactional nature. Right. It highlights

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how society often views this workforce as purely

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transactional objects. You insert money, a service

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is performed, and then the person effectively

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ceases to exist in the mind of the consumer.

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Right, you don't think about where the arcade

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machine goes to sleep at night. Or if the arcade

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machine has access to affordable healthcare.

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Exactly. But once you establish that these workers

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are, in fact, human beings with physical bodies,

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you suddenly have to address the immediate physical

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realities of their lives. You can't separate

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the two. No, you can't talk about humanizing

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someone without talking about their material

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needs. In the source notes, they published news,

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features, health columns, and resources specifically

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related to the sex industry. And by focusing

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on the mechanics of physical working conditions,

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health care, and housing needs, they essentially

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forced society to confront the human reality

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behind the industry. Because it makes it real

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it makes it undeniably real when you publish

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a health column or an article about navigating

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dangerous labor environments You are inherently

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demanding that the reader recognizes the physical

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body and the psychological well -being of the

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worker. Right, it strips away the fantasy. It

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strips away the fantasy, it strips away the moralizing,

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and it leaves you with the worker who is just

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navigating labor conditions. Which naturally

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leads us to how they actually operated on the

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ground, because having grand philosophical goals

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is one thing, right? But Spread was actively

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implementing change. Here's where it gets really

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interesting. Yeah, their operations were unique.

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They had this highly specific and frankly astonishing

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philanthropic model. They didn't just sell magazines

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to raise awareness. They donated 15 % of each

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print run directly to the workplaces and outreach

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organizations that sex workers actually utilize.

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Just consider the logistics of that for a moment.

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Print margins for independent magazines are notoriously

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razor -thin. Oh yeah, simply keeping the lights

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on is a massive struggle. So to commit 15 % of

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your physical product, your actual inventory,

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to be distributed as a free resource within the

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community, it shows a deep structural dedication

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to practical impact over pure profit. They were

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physically moving boxes of knowledge into the

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underground spaces where they were needed most.

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Exactly. But okay, the detail in the source that

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I really want to push back on, or at least have

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us dissect a bit is the tax outreach program.

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The source mentions this program run by Audacia

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Ray, who was an executive editor at the magazine.

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Now, wait, I have to stop you there, listener,

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because you might be feeling some cognitive dissonance.

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Teaching tax compliance sounds great in theory,

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but we're talking about a heavily stigmatized,

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often criminalized industry. It definitely raises

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some eyebrows. Right. The assumption is usually

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that if you operate in a shadow economy, your

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primary goal is to stay entirely off the government's

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radar. You deal in cash, you fly low, and you

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absolutely avoid the IRS. Keep your head down.

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Exactly. So why would a magazine for sex workers

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run an outreach program explicitly encouraging

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them to run toward the IRS? Isn't telling these

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workers to voluntarily put their names on federal

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tax documents incredibly dangerous? It sounds

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like a brilliant paradox, doesn't it? It really

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does. But it actually reveals a deep misunderstanding

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of how federal systems operate. The IRS fundamentally

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does not care about the moral or legal status

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of how you make your money. They just want their

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cut. They simply want their cut. The tax outreach

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program taught workers the actual mechanics of

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filing as independent contractors without triggering

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legal self -incrimination. Oh, wow. So they found

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a workaround. Basically, they taught them how

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to legally categorize their income Perhaps under

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umbrella terms like consulting or entertainment,

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effectively using the tax code as a shield rather

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than letting it be used as a weapon against them.

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So they were teaching them the mechanics of everyday

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survival in a modern economy. Because if you

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operate entirely in a shadow economy, I mean,

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sure, you might successfully avoid paying taxes,

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but you also completely cut yourself off from

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the basic scaffolding of civic life. Think about

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what it takes to function in modern society.

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Try renting a legitimate apartment without a

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W -2 or a tax return. Yeah, good luck. Try getting

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a car loan or mortgage or simply applying for

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a basic credit card. Without a verifiable financial

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history, you are structurally locked out of upward

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mobility and stability. You remain vulnerable.

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Entirely vulnerable. By advocating for and teaching

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the mechanics of tax compliance, Spread wasn't

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just preaching a mundane civic duty. They were

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giving workers the tangible tools to integrate

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into the formal economy. It's essentially them

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planting a flag and saying, you are a worker,

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you are generating income, and you have the absolute

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right to exist in the formal economy, just like

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a freelance graphic designer or an independent

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contractor. It connects directly to the broader

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picture of labor rights and civic integration,

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because knowledge is most valuable when it is

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applied practically. Right. Theory only goes

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so far. Exactly. A high level philosophical argument

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about human rights is important. But showing

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someone exactly how to fill out a 1099 tax form

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so they can finally sign a lease on a safe, secure

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apartment, that is life -altering. It shifts

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the entire paradigm. It shifts it from criminal

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evading the system to citizen participating in

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the system. So we have this publication doing

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incredible practical good. They're providing

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tangible health resources, housing information,

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tax help, and giving a marginalized community

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a national voice. You would naturally think that

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anyone advocating for women's rights and empowerment

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would just champion this project. You would think

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so. But of course, history is rarely that simple,

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which brings us to the intense ideological backlash

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the publication faced, specifically from outside

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its own immediate community. And it is vital

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here that we look at exactly how our source outlines

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this conflict. Focusing purely on the mechanics

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of the debate as it was recorded, we need to

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explore the specific friction between this publication

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and broader feminist movements. Absolutely. And

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just to be totally clear to you listening, we

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are not here to take a side or endorse a specific

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viewpoint. We just need to impartially report

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on this clash because it was a massive defining

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part of the magazine's existence. It was unavoidable

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for them. Yeah. And the core criticism detailed

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in the Wikipedia article is that Because spread

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was fundamentally rooted in the sex workers rights

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movement, it faced heavy sustained criticism

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from branches of feminism that hold the belief

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that sex work is inherently degrading. If we

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connect this to the bigger picture, the source

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describes the perceptions within feminist circles

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as being incredibly polarized. It essentially

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presents two highly distinct, practically immovable

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paradigms. OK, let's break those down. On one

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side of the ideological divide, you have the

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frame framework that views sex workers as fully

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empowered agents, individuals who are using their

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sexuality and their labor in positive, unassailable

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ways. Right. And other side of that divide. On

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the other side, you have the framework that views

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sex workers as inherently victims of a job that

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degrades them by its very nature, regardless

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of the individual worker's personal feelings

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of agency or empowerment. So they're just two

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completely incompatible frameworks for viewing

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the exact same industry. Fundamentally incompatible,

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yeah. And the source material highlights the

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friction between these two cams with some incredibly

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sharp language. It notes that most feminist dialogues

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about sex work during this time sounded more

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like monologues. Monologues? Yeah, that's a very

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specific word choice. It is. It explicitly points

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out that defensiveness, mischaracterizations,

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and willful ignorance abounded. And this is a

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phrase that really sticks out to me, making casualties

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of complexity and nuance. Casualties of complexity

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and nuance. That is a devastatingly accurate

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way to describe what happens when rigid theoretical

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debates collide with messy lived reality. You're

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right, because nobody is listening. Exactly.

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A monologue isn't designed to understand or to

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synthesize new information. A monologue is only

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designed to broadcast a pre -existing belief.

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It's like a group of architects aggressively

00:12:50.980 --> 00:12:53.440
debating the theoretical load -bearing math of

00:12:53.440 --> 00:12:56.419
a bridge in a conference room, completely ignoring

00:12:56.419 --> 00:12:58.360
the construction workers who are currently standing

00:12:58.360 --> 00:13:01.279
on that actual bridge, pointing out giant crack

00:13:01.279 --> 00:13:03.659
in the concrete. That's a great analogy. You

00:13:03.659 --> 00:13:06.500
have people engaged in high -level theoretical

00:13:06.500 --> 00:13:10.799
ideology and the actual lived practical experiences

00:13:10.799 --> 00:13:13.360
of the workers. You know, the people writing

00:13:13.360 --> 00:13:15.940
for Spread, they end up getting completely drowned

00:13:15.940 --> 00:13:18.399
out by the noise of the debate about them. Which

00:13:18.399 --> 00:13:21.000
brings into focus why the sheer existence of

00:13:21.000 --> 00:13:24.259
the magazine was so disruptive. Spread forced

00:13:24.259 --> 00:13:26.019
an interruption of those monologues. It made

00:13:26.019 --> 00:13:28.860
them look at the bridge. Exactly. It presented

00:13:28.860 --> 00:13:31.879
the messy, nuanced, complex reality of the workers

00:13:31.879 --> 00:13:34.710
themselves. The writers in the magazine didn't

00:13:34.710 --> 00:13:37.789
fit neatly into either the perfectly empowered

00:13:37.789 --> 00:13:41.090
flawless agent box, nor did they fit into the

00:13:41.090 --> 00:13:43.870
helpless tragic victim box. They were just people.

00:13:44.090 --> 00:13:47.350
It just presented human beings navigating a complex,

00:13:47.610 --> 00:13:49.830
often dangerous labor environment. But navigating

00:13:49.830 --> 00:13:52.129
that labor environment while simultaneously fighting

00:13:52.129 --> 00:13:54.669
those intense ideological battles and doing the

00:13:54.669 --> 00:13:56.490
physical heavy lifting of running an independent

00:13:56.490 --> 00:13:58.710
print magazine. I mean, that takes a monumental

00:13:58.710 --> 00:14:01.029
toll on a human being. It's entirely unsustainable

00:14:01.029 --> 00:14:03.610
for most. So what does this all mean for the

00:14:03.610 --> 00:14:06.370
ultimate fate of the publication? Well, the source

00:14:06.370 --> 00:14:10.389
tells us that on August 30th, 2010, spread officially

00:14:10.389 --> 00:14:13.399
ceased printed publication. which is unfortunately

00:14:13.399 --> 00:14:16.480
a pretty common trajectory for independent grassroots

00:14:16.480 --> 00:14:19.659
media. But the specific reasons cited for its

00:14:19.659 --> 00:14:21.840
closure are quite revealing, and they diverge

00:14:21.840 --> 00:14:24.269
from the standard narrative a bit. Yes, and this

00:14:24.269 --> 00:14:27.669
was a truly surprising fact to uncover. You always

00:14:27.669 --> 00:14:29.990
assume indie magazines fold simply because they

00:14:29.990 --> 00:14:32.129
run out of money, right? That's usually the culprit.

00:14:32.230 --> 00:14:35.110
And yes, the source does cite financial issues,

00:14:35.149 --> 00:14:37.509
but the article explicitly notes that it wasn't

00:14:37.509 --> 00:14:40.210
just a lack of capital that killed spread. They

00:14:40.210 --> 00:14:42.090
stated that they simply didn't have enough people

00:14:42.090 --> 00:14:44.990
to keep the operation running. The manpower just

00:14:44.990 --> 00:14:47.450
wasn't there. Right. The source includes a direct

00:14:47.450 --> 00:14:49.210
quote from their closure announcement, stating

00:14:49.210 --> 00:14:51.669
that even if there was a hundred K made available,

00:14:51.789 --> 00:14:53.779
they still couldn't have kept the magazine alive.

00:14:54.080 --> 00:14:57.720
$100 ,000. Right, which is huge for an indyzine.

00:14:58.059 --> 00:15:00.340
This raises an important question about the nature

00:15:00.340 --> 00:15:03.379
of grassroots organizing and the reality of activist

00:15:03.379 --> 00:15:06.460
burnout. When an organization publicly states,

00:15:06.960 --> 00:15:09.679
even if you handed us a check for $100 ,000 right

00:15:09.679 --> 00:15:12.200
now, we still couldn't keep going, that points

00:15:12.200 --> 00:15:15.960
to a profound systemic depletion of human capital.

00:15:16.220 --> 00:15:18.419
Think about the last time you felt totally burned

00:15:18.419 --> 00:15:21.279
out at your job, listener. Just completely exhausted

00:15:21.279 --> 00:15:24.679
by the daily grind. Now imagine your job also

00:15:24.679 --> 00:15:27.860
requires you to constantly publicly justify your

00:15:27.860 --> 00:15:30.340
basic human rights to the rest of society. While

00:15:30.340 --> 00:15:33.000
also running an underground tax outreach program.

00:15:33.139 --> 00:15:35.779
Right, while also physically distributing magazines

00:15:35.779 --> 00:15:38.659
out of boxes. You can see why a check for a hundred

00:15:38.659 --> 00:15:40.919
grand wouldn't magically fix the exhaustion.

00:15:41.240 --> 00:15:43.379
Running a national print publication is exhausting

00:15:43.379 --> 00:15:45.659
in the best of circumstances. But when you're

00:15:45.610 --> 00:15:48.450
Staff is also deeply embedded in the grassroots

00:15:48.450 --> 00:15:50.929
activism required to defend their very right

00:15:50.929 --> 00:15:53.870
to exist. The physical and emotional bandwidth

00:15:53.870 --> 00:15:56.509
required is just staggering. It's beyond a full

00:15:56.509 --> 00:15:59.769
-time job. Way beyond. The source actually gives

00:15:59.769 --> 00:16:02.669
us a glimpse into this intense, multifaceted

00:16:02.669 --> 00:16:05.190
level of engagement by mentioning one of the

00:16:05.190 --> 00:16:07.779
former editors, Emily O 'Hara. who wrote under

00:16:07.779 --> 00:16:10.000
the pseudonym Merry Christmas. Yes, the article

00:16:10.000 --> 00:16:11.919
points out she wasn't just sitting behind a desk

00:16:11.919 --> 00:16:14.220
editing a magazine, she was an active organizer.

00:16:14.879 --> 00:16:16.840
It specifically mentions she was involved in

00:16:16.840 --> 00:16:18.820
something called the Radical Cheerleaders. Which

00:16:18.820 --> 00:16:21.720
the source describes as a group of leftist activists

00:16:21.720 --> 00:16:24.700
who would cheer in organized squads at protests.

00:16:25.000 --> 00:16:28.559
That's such a wild, amazing visual. It is a fantastic

00:16:28.559 --> 00:16:31.279
detail because it illustrates the physical reality

00:16:31.279 --> 00:16:33.840
of their activism. They were fighting the battles

00:16:33.840 --> 00:16:36.360
in print, yes, but they were also out in the

00:16:36.360 --> 00:16:39.100
streets, physically putting their bodies on the

00:16:39.100 --> 00:16:42.220
line at protests, using performance art and direct

00:16:42.220 --> 00:16:44.980
action to demand visibility. They were basically

00:16:44.980 --> 00:16:48.059
fighting on every conceivable front. In print,

00:16:48.220 --> 00:16:50.360
with the magazine, in the community, with attacks

00:16:50.360 --> 00:16:52.899
and health outreach, and physically in the streets

00:16:52.899 --> 00:16:56.159
at protests. It's really no wonder that by 2010,

00:16:56.360 --> 00:16:58.360
the human engine running the machine simply ran

00:16:58.360 --> 00:17:00.480
out of fuel. You can't run on fumes forever.

00:17:00.669 --> 00:17:03.490
No, you can print more issues or raise more money,

00:17:03.750 --> 00:17:06.410
but you cannot magically print more human energy

00:17:06.410 --> 00:17:09.109
when the well completely runs dry. Which makes

00:17:09.109 --> 00:17:11.029
their achievements during that five -year run

00:17:11.029 --> 00:17:13.849
all the more remarkable, honestly. They sustained

00:17:13.849 --> 00:17:17.069
a high -level publication, distributed it internationally,

00:17:17.589 --> 00:17:20.210
dealt with intense ideological pushback, and

00:17:20.210 --> 00:17:22.990
simultaneously acted as a central node for community

00:17:22.990 --> 00:17:25.690
support and political advocacy. And thankfully,

00:17:25.990 --> 00:17:28.170
all of that immense labor wasn't simply lost

00:17:28.170 --> 00:17:30.690
to history when the magazine folded. The source

00:17:30.690 --> 00:17:33.930
provides one final triumphant detail to wrap

00:17:33.930 --> 00:17:36.130
up their historical timeline. A very fitting

00:17:36.130 --> 00:17:39.970
coda. Yeah. On March 15th, 2015, which was exactly

00:17:39.970 --> 00:17:41.970
10 years to the day after the magazine first

00:17:41.970 --> 00:17:45.829
launched, the feminist press released a 368 -page

00:17:45.829 --> 00:17:48.720
book. It was a curated collection of the best

00:17:48.720 --> 00:17:50.720
articles and essays from the original issues,

00:17:51.359 --> 00:17:53.759
effectively solidifying Spread's role in starting

00:17:53.759 --> 00:17:56.559
a media revolution and illuminating the reality

00:17:56.559 --> 00:17:59.039
of the industry. It ensured that the vital dialogues

00:17:59.039 --> 00:18:01.579
they started and the practical wisdom they gathered

00:18:01.579 --> 00:18:03.859
wouldn't just fade away into old out -of -print

00:18:03.859 --> 00:18:05.920
issues decaying in basements somewhere. Right,

00:18:06.019 --> 00:18:08.920
it preserved it. It codified their work, their

00:18:08.920 --> 00:18:11.880
voices, and their humanity into the permanent

00:18:11.880 --> 00:18:14.380
historical record. So for you listening right

00:18:14.380 --> 00:18:17.900
now... Why should this specific piece of media

00:18:17.900 --> 00:18:21.599
history matter? Why does a deep dive into a defunct

00:18:21.599 --> 00:18:25.519
mid -2000s magazine hold weight today? Because

00:18:25.519 --> 00:18:29.059
spread is an absolute master class in how a marginalized

00:18:29.059 --> 00:18:31.559
community can stop asking for permission. They

00:18:31.559 --> 00:18:33.700
didn't wait around for anyone. They bypassed

00:18:33.700 --> 00:18:35.759
the traditional gatekeepers to reclaim their

00:18:35.759 --> 00:18:37.900
own narrative. They didn't just ask for better

00:18:37.900 --> 00:18:40.420
treatment from society, they built the practical,

00:18:40.759 --> 00:18:43.099
tangible support systems like tax outreach and

00:18:43.099 --> 00:18:45.900
health resources to manifest that treatment themselves.

00:18:46.019 --> 00:18:48.839
Right. And most importantly, they demanded complexity.

00:18:49.099 --> 00:18:51.599
They refused to be reduced to mythical beasts

00:18:51.599 --> 00:18:53.960
waiting for a quarter in a slot and instead demanded

00:18:53.960 --> 00:18:57.140
to be seen as full, nuanced human beings. They

00:18:57.140 --> 00:18:59.180
proved that when marginalized voices control

00:18:59.180 --> 00:19:01.839
the printing press, the resulting narrative is

00:19:01.839 --> 00:19:04.700
inevitably richer, more practical, and far more

00:19:04.700 --> 00:19:07.019
human than anything an outside observer could

00:19:07.019 --> 00:19:10.500
ever produce. It is an incredible legacy. But

00:19:10.500 --> 00:19:13.220
it also leaves us with a lingering, somewhat

00:19:13.220 --> 00:19:15.759
heavier thought to chew on as we wrap up today.

00:19:16.220 --> 00:19:18.799
We noted that spread ultimately folded not just

00:19:18.799 --> 00:19:21.119
for financial reasons, but because they physically

00:19:21.119 --> 00:19:23.619
and emotionally lacked the manpower to sustain

00:19:23.619 --> 00:19:26.980
it. The creators were simply fundamentally burned

00:19:26.980 --> 00:19:29.720
out. The human cost was just too high. Exactly.

00:19:30.240 --> 00:19:32.240
So consider this as you look around at the media

00:19:32.240 --> 00:19:35.980
landscape today, how many other vital grassroots

00:19:35.980 --> 00:19:38.849
platforms platforms that are doing the grueling

00:19:38.849 --> 00:19:40.930
necessary work of giving voice to the voiceless

00:19:40.930 --> 00:19:44.029
are currently teetering on the edge of collapse

00:19:44.029 --> 00:19:47.150
simply because the immense emotional and physical

00:19:47.150 --> 00:19:49.849
labor required of their creators is completely

00:19:49.849 --> 00:19:52.230
unsustainable in the long term. It is a sobering

00:19:52.230 --> 00:19:54.130
reminder that while raising our voices might

00:19:54.130 --> 00:19:56.450
be free, sustaining those voices over the long

00:19:56.450 --> 00:19:58.920
haul always comes at a significant human cost.

00:19:59.140 --> 00:20:01.180
Something to mull over as you explore the media

00:20:01.180 --> 00:20:03.579
you rely on today. Thank you so much for joining

00:20:03.579 --> 00:20:05.579
us on this deep dive. Keep asking questions,

00:20:05.759 --> 00:20:07.619
keep looking beyond the monologues, and always

00:20:07.619 --> 00:20:09.220
keep seeking out multiple perspectives.
