WEBVTT

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In 1997, a major record label poured massive,

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I mean, just massive resources into a rising

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alternative metal band and their very first order

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of business, deleting a single punctuation mark

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from the band's name. Right, which is just...

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And that one missing dot ended up completely

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destroying the band's career. It sounds completely

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absurd from a modern perspective, I know. But

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in the ecosystem of 1990s music, a typographic

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choice like that could essentially act as a cultural

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death warrant. Welcome to your contestant, Taylor

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Deep Dive. Today, we are opening up a highly

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specific, totally fascinating Wikipedia page

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detailing the chaotic life cycle of a 1990s American

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alternative metal band called Piston. And for

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you listening, we are going to use their story

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as our main mission today. We want to understand

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the intense, often fatal friction between underground

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artistic credibility and corporate commercial

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success. It is a phenomenal case study really.

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When we look back at the 20th century, the tension

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between art and commerce, it defines almost every

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major pop culture movement. But with this band

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in particular, we have a perfectly contained

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narrative arc. It shows us the exact mechanics

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of how that friction breaks people apart and

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occasionally how they put themselves back together.

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So as we get into this, I want you to think about

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a time you loved, a local or niche Maybe it was

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a band, a local coffee shop, whatever. And suddenly,

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they gained mainstream attention. Right, that

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feeling of... Think about that weird, messy mix

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of pride and protected this you felt when the

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rest of the world discovered your secret. Because

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understand the downfall here. We first have to

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build the foundation. Let's set the scene. Staten

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Island, New York, 1993. Yeah, Staten Island in

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the early 90s is a crucial piece of context here.

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It's... It's geographically isolated from the

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hyper trendy scenes of Manhattan or Brooklyn.

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You literally have to take a ferry to get there.

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Exactly. It has a working class, gritty atmosphere

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which perfectly incubated the kind of heavy,

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brooding, gothic alternative metal this band

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was trying to create. And the band forms around

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a core duo. We have Henry Font on vocals and

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guitars and a bassist who goes by the frankly

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incredible stage name, Val. I -U. Spelled V -A

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-L dot I -U -M. Yes, V -A -L dot I -U -M. So

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they start doing what every underground band

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does to get noticed, right? Recording cassette

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demos. They put out their first tape in 93 and

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then followed up with a second demo boasting

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a deeply memorable title. You're in the money.

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which is an excellent sneering punk rock pun.

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But more importantly, that second demo is where

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the foundational connections of this band really

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take shape. You're in the Money was produced

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by Josh Silver, and he was a key member of the

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highly influential Brooklyn -based band Typo

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Negative. Okay, let's untag this for a second

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because Typo Negative are absolute giants in

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this specific gothic metal space at the time.

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Huge. And the band's close friendship with them

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brought pissed on. a dynamic of both help and

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scorn over the next few years. It's like having

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a wildly popular older sibling in high school.

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That is a great way to put it. Right. They can

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get you into all the cool parties. They can introduce

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you to the gatekeepers. But once you're inside,

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you constantly have to prove you aren't just

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riding your coattails. Right. You have to earn

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your keep. You have to prove you actually belong

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in the room based on your own merit. What's fascinating

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here is the mechanics of how purity testing worked

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in the 1990s metal scene. We have to remember

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this is an era before the internet algorithm

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just, you know, served you a personalized playlist

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of new music. Oh, yeah. Totally a different world.

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Your musical scene was your physical localized

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community. It was deeply tribal. Who you associated

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with was the primary indicator of your artistic

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identity. So building a foundation with scene

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giants like typo negative gave them this massive

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immediate credibility injection. It did. But

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that scorn you mentioned. That's the inevitable

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flip side of that coin. When you are elevated

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by your association with underground royalty,

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the community watches you with a highly skeptical

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eye. They're waiting for you to mess up. Exactly.

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They are waiting for you to stumble. They want

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to see if you are truly authentic or if you are

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just a tourist borrowing someone else's aesthetic.

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Wow. Which ironically means that when Piston

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eventually clashes with corporate music culture,

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the explosion is so much more volatile because

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their initial credibility was so heavily scrutinized

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from day one. And initially, they passed that

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authenticity test with flying colors. By 1996,

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the band rounds out its lineup. They bring in

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Paul Polos on guitars and backing vocals, and

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a drummer named Danny Cavadlo, who goes by Jam.

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Good lineup. Yeah, and they secure a deal with

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a respected independent record label called Mayhem,

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or Fierce, and they drop their debut full -length

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album, number one. And it absolutely resonates.

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I mean, it receives critical acclaim, not just

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in the local New York scene, but across the United

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States and even over in Europe. Yeah, the source

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material notes, they had massive success over

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there. For an independent band, this is the blueprint

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for success. You have the underground credibility.

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You are landing massive tours with major acts.

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I mean, they actually toured with Marilyn Manson

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during this period. Which was huge at the time.

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Unbelievably huge. And you have critical validation

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on multiple continents. So they are riding the

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quest of the wave. And naturally, the corporate

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world smells blood in the water. Within a year

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of that indie release, they make the massive

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jump to a major label, Atlantic Records. Yeah.

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And here's where it gets really interesting because

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I want to push back on the typical rock and roll

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narrative. Yeah. We always hear about bands signing

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to a major label like it's just, you know, a

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bigger paycheck. Right. But what is the actual

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mechanism of that jump? What changes day to day

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for the artist? It is a complete paradigm shift

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in expectations and scale. Think of it like pulling

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a deep sea creature up to the surface. OK, I

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like that. Down in the underground, the band

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survives on immense pressure. The struggle to

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pay for studio time, the hustle to book a van

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for a tour, they are adapted to that environment.

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And an indie label understands that. Exactly.

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An indie label fundamentally understands that

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culture. A major label, however, is a massive

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corporate machine built for mass market distribution.

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They operate in the sunlight of MTV and commercial

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radio. Right. So when you pull that underground

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band up to the surface so quickly, the sudden

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lack of pressure and the exposure to the corporate

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elements can cause them to creatively explode.

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That deep sea analogy is perfect because the

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bends set in almost immediately for Piston. Right

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around the time they make this massive leap to

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Atlantic, the original lineup fractures. Yeah,

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it's just falling apart. Paul Polos and Danny

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Jam Cavallo leave the band. They are replaced

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by Burton Gans on guitars and Jeff McManus on

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drums. So the foundation is already shifting.

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New massive corporate label. two brand new members.

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But Atlantic Records still holds the rights to

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this incredibly successful debut album number

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one. And they want to capitalize on it immediately.

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Right. They want to put their massive distribution

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muscle behind it. So Atlantic issues a re -release

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of number one. Right. They update the packaging

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with new photos. They design new artwork. And

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then they make one tiny, seemingly insignificant

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change that derails the entire trajectory of

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the band. The punctuation. The punctuation. I

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need you to explain this corporate logic to me,

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because it is wild. Up until this exact moment,

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the band's name was spelled P -I -S -T dot O

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-N. Piss dot on. Right. Atlantic Records decides

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to remove the period. They change the official

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spelling to P -I -S -T -O -N piston. And the

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justification given for this, the label deemed

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the spelling friendlier. Yes, friendlier. Wait,

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was it really just the dot? Did fans actually

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abandon a band over typography or did Atlantic

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force them to change their actual musical sound

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too? It was entirely about the dot. And to understand

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why, you have to look at the wordplay. When you

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spell it, P -I -S -T dot O -N, it reads as pissed

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on. Right, yeah. It is a vulgar, angry, provocative

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double entendre. It fits the punk and alternative

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metal ethos perfectly. It's a bodily function.

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It's an insult. It's gritty. Oh, wow. And when

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you remove the dot. Exactly. When you remove

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the dot to make a P -I -S -T -O -N, it just becomes

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pissed and like a mechanical part in a car engine.

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It is safe. It is neutered. And it completely

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strips the name of its provocative edge. That

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is why Atlantic thought it was friendlier for

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mass market retail shelves. That is wild. It

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really highlights how utterly out of touch major

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labels can be when they try to package alternative

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culture. Completely. They weren't just fixing

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a typo. They were trying to scrub the grit off

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the band so they could sell them at like suburban

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shopping malls. If we connect this to the bigger

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picture, you have to understand the sociological

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concept of cultural shibboleths. Shibboleths.

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Yeah, a shibboleth is a custom, a phrase, or

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in this case, a tiny typographic marker that

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distinguishes insiders from outsiders. Subcultures

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use these micro signals to identify who really

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belongs. Interesting. So in the 1990s, the concept

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of selling out was the ultimate artistic sin.

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Let's pause on that for a second, because for

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you listening today, that might Today, if an

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indie artist secures a brand deal with a massive

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corporation, their fans usually celebrate it

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as a hustle. They got the bag. Right, they cheer

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for them. Why was it a sin in the 90s? Because

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in the 90s, underground and alternative music

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scenes were explicitly formed as a political

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and cultural rejection of corporate America.

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Huh? The mainstream was seen as plastic, manufactured,

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and hollow. So making a jump to a major label

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always felt like a potential betrayal to the

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community that built you. It was a very protective

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scene. Highly protective. For the fans who had

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Champion pissed on in the Staten Island underground,

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that missing punctuation mark wasn't just a marketing

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decision. It was the physical, undeniable proof

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of corporate meddling. It proved the band had

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bent the knee to the executives. Exactly. The

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backlash was... immediate and brutal. The removal

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of the dot led directly to heavy criticism from

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their own core audience that the band had officially

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sold out. Yeah. And remember, Atlantic is actively

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trying to push them to the masses. Under this

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new friendlier spelling, the band is sent out

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to tour exhaustively. They're out on the road

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grinding it out, trying to win over audiences

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while their foundational fans are turning their

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backs. And that kind of physical and emotional

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grind takes a massive toll. During this intense

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touring period, their new drummer, Jeff McManus,

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is forced to take a brief medical hiatus. Which

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is terrible timing. It is. Interestingly though,

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this is where the band's history with Type O

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Negative comes back around to save them. Johnny

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Kelly, the drummer for Type O Negative, steps

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in as a temporary touring member to fill the

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gap so Piston can keep their momentum going.

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So let's look at the board here. They have deep,

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supportive friendships with well -known acts.

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They have energetic new blood in the band. They

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are backed by the massive machinery of a major

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label. On paper, this is the mathematical recipe

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for becoming the biggest alternative metal band

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in the world. But the promises of this era just

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completely fall apart. The ecosystem was entirely

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wrong for them, and major labels are notoriously

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impatient. After a handful of exhaustive tours

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and constantly battling negative reviews from

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an underground scene that felt to trade by the

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perceived corporate polish. Atlantic Records

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just pulls the plug. Just like that. Just like

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that. They are unceremoniously dropped. Imagine

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the psychological whiplash of that experience.

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You go from being the pride of the Staten Island

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underground to touring Europe with Marilyn Manson,

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to signing a dream contract with Atlantic, to

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legally changing your name, to getting chewed

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out and abandoned by your own fans. And then

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getting dumped. To finally getting dumped by

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the label that forced you to change in the first

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place. All of that happens in the span of just

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a couple of years. It is the brutal transactional

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reality of the music business. When the corporate

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machine realizes you aren't yielding the immediate

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massive financial return they projected, they

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discard you. There is no loyalty to the art itself.

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So what does a group of artists do when the major

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label dream turns into an absolute nightmare

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and the fans you left behind don't want you back?

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You fight back. You fight back with the only

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weapon you have left. your music. Which brings

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us to 1999. In 1999, the band retreats from the

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corporate world entirely. They return to the

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independent label that initially broke them,

00:12:35.080 --> 00:12:37.620
Mayham Records, and they release their second

00:12:37.620 --> 00:12:39.639
full -length album. And the title they chose

00:12:39.639 --> 00:12:42.580
for this record. L out. spelled with a dollar

00:12:42.580 --> 00:12:44.940
sign for the S. So what does this all mean? To

00:12:44.940 --> 00:12:47.720
me, it shows the sheer unadulterated audacity

00:12:47.720 --> 00:12:50.500
of this band. Oh, absolutely. When faced with

00:12:50.500 --> 00:12:53.019
the psychological fallout of alienating their

00:12:53.019 --> 00:12:55.399
core fans for a corporate promise that fell through,

00:12:56.110 --> 00:12:58.889
They didn't write an apology record. Oh, they

00:12:58.889 --> 00:13:00.970
didn't. They didn't try to quietly go back to

00:13:00.970 --> 00:13:03.049
their roots and pretend the Atlantic era never

00:13:03.049 --> 00:13:06.309
happened. They named the album Elle Out. It is

00:13:06.309 --> 00:13:08.889
the musical equivalent of quitting your job by

00:13:08.889 --> 00:13:11.210
setting the building on fire while you're still

00:13:11.210 --> 00:13:13.429
sitting at your desk. That's a great image. They

00:13:13.429 --> 00:13:16.470
leaned entirely into the insult. It is a deeply

00:13:16.470 --> 00:13:19.309
fascinating psychological response. The music

00:13:19.309 --> 00:13:22.090
itself was described as being rife with crooked

00:13:22.090 --> 00:13:24.830
and spiteful poking. They aimed their crosshairs

00:13:24.830 --> 00:13:27.759
at everyone. No one was safe. No one. They targeted

00:13:27.759 --> 00:13:30.019
the music industry as a whole, they took shots

00:13:30.019 --> 00:13:32.759
at their former label Atlantic, they mocked the

00:13:32.759 --> 00:13:34.740
press who wrote the negative reviews about them,

00:13:35.100 --> 00:13:37.799
and incredibly they even turned the vitriol inward

00:13:37.799 --> 00:13:41.279
and mocked themselves. Wow. It was an album entirely

00:13:41.279 --> 00:13:45.240
fueled by pure concentrated bitterness. And as

00:13:45.240 --> 00:13:47.840
a fan of a good comeback narrative, you kind

00:13:47.840 --> 00:13:50.639
of want a story like that to end. with a massive,

00:13:50.860 --> 00:13:53.039
vindicating success. You want the Spite album

00:13:53.039 --> 00:13:55.440
to be the undeniable masterpiece that proves

00:13:55.440 --> 00:13:59.600
the executives and the critics wrong, but it

00:13:59.600 --> 00:14:02.080
wasn't. It wasn't at all. And this raises an

00:14:02.080 --> 00:14:04.019
important question about the nature of creativity.

00:14:04.759 --> 00:14:07.500
Is leaning into criticism and using spite as

00:14:07.500 --> 00:14:10.259
your primary creative fuel actually an effective

00:14:10.259 --> 00:14:12.659
way to reclaim your power? That's a good question.

00:14:12.740 --> 00:14:14.840
Or does it simply alienate the audience even

00:14:14.840 --> 00:14:17.480
further? Because in the case of Piston, the spiteful

00:14:17.480 --> 00:14:19.539
energy couldn't save them. The album was met

00:14:19.539 --> 00:14:22.159
with lukewarm reviews and very sluggish sales.

00:14:22.759 --> 00:14:24.960
You can only run an engine on anger for so long

00:14:24.960 --> 00:14:26.919
before the friction just burns it out entirely.

00:14:27.759 --> 00:14:29.740
Breakup rumors start swirling heavily. around

00:14:29.740 --> 00:14:32.340
the band and soon after All Out is released Jeff

00:14:32.340 --> 00:14:35.059
McManus the drummer exits the group. McManus

00:14:35.059 --> 00:14:37.419
does return very briefly a little later in the

00:14:37.419 --> 00:14:40.340
spring of 2001 to record a three -song independent

00:14:40.340 --> 00:14:44.299
EP titled Saves. And that EP brought a tiny sliver

00:14:44.299 --> 00:14:46.539
of optimism back to the group. But honestly,

00:14:46.679 --> 00:14:48.679
the structural damage was already done. The foundation

00:14:48.679 --> 00:14:50.879
was crumbling. Yeah, it was too late. In late

00:14:50.879 --> 00:14:53.679
August of 2001, the core of the band finally

00:14:53.679 --> 00:14:56.539
fractures beyond repair. Valium, the original

00:14:56.539 --> 00:14:58.799
bassist who had been there since the very first

00:14:58.799 --> 00:15:02.019
Staten Island basement practices in 1993, decides

00:15:02.019 --> 00:15:04.159
to officially leave the band. And that departure

00:15:04.159 --> 00:15:06.419
effectively marks the end of the era. Yeah. With

00:15:06.419 --> 00:15:09.179
Valium gone, the foundational duo is broken.

00:15:09.259 --> 00:15:11.759
Right. And while they were never officially legally

00:15:11.759 --> 00:15:14.600
declared broken up at the time, Palium did not

00:15:14.600 --> 00:15:17.120
release a single note of new material as a band

00:15:17.120 --> 00:15:20.379
for over two decades. Over two decades. Yeah.

00:15:20.379 --> 00:15:24.659
The wilderness years. From 2001 onwards, the

00:15:24.659 --> 00:15:27.899
band as an entity goes completely entirely silent.

00:15:28.259 --> 00:15:30.360
Just gone. But musicians don't just clock out

00:15:30.360 --> 00:15:32.659
and stop being musicians because their band dissolved

00:15:32.659 --> 00:15:34.679
under the weight of industry pressure. No, the

00:15:34.679 --> 00:15:36.379
corporate apparatus may have chewed them up and

00:15:36.379 --> 00:15:39.039
spit them out, but the intrinsic human drive

00:15:39.039 --> 00:15:41.409
to create art doesn't just switch off. Throughout

00:15:41.409 --> 00:15:43.909
the 2000s, while the Puzzon name lay dormant,

00:15:44.309 --> 00:15:46.330
the individual members continued to pursue their

00:15:46.330 --> 00:15:48.990
own creative paths through various solo projects.

00:15:49.429 --> 00:15:51.309
We see Henry Font working on a project called

00:15:51.309 --> 00:15:54.070
Summer Flu. We see the guitarist Burton Gans

00:15:54.070 --> 00:15:56.789
working under the name American Popular and later

00:15:56.789 --> 00:15:59.009
forming a group called the Deadliz. Yeah, and

00:15:59.009 --> 00:16:02.490
the Deadliz actually had some real tangible output.

00:16:02.870 --> 00:16:06.509
They released a self -titled debut album in 2009

00:16:06.509 --> 00:16:08.990
and followed it up with a second studio album

00:16:08.990 --> 00:16:12.480
called Fabulous Disaster. in 2011. We also see

00:16:12.480 --> 00:16:15.000
Jeff McManus the drummer stepping out on his

00:16:15.000 --> 00:16:17.840
own with a project brilliantly titled Weekends

00:16:17.840 --> 00:16:20.679
with Dan. I love that name. Me too. What's highly

00:16:20.679 --> 00:16:24.019
notable here is that in 2006, McManus released

00:16:24.019 --> 00:16:26.620
a single under that moniker called Anorexia,

00:16:27.019 --> 00:16:29.399
and it actually received genuine critical acclaim

00:16:29.399 --> 00:16:31.519
in several punk rock publications. Which just

00:16:31.519 --> 00:16:33.960
goes to show the talent was always there. The

00:16:33.960 --> 00:16:36.399
musical instincts of these guys were always sharp.

00:16:36.460 --> 00:16:38.460
It was the machinery of the industry that failed

00:16:38.460 --> 00:16:40.779
them, not a lack of their own abilities. Exactly.

00:16:41.039 --> 00:16:43.860
But still, 20 years is a massive chunk of a human

00:16:43.860 --> 00:16:46.899
life. People change drastically. Resentments

00:16:46.899 --> 00:16:49.259
fade, or sometimes they calcify into concrete.

00:16:49.480 --> 00:16:52.759
So I have to ask, what does it take for a group

00:16:52.759 --> 00:16:55.019
of people to come back together after 20 years

00:16:55.019 --> 00:16:58.860
apart? Did the dust finally settle on all that

00:16:58.860 --> 00:17:02.360
90s industry trauma? I view it as a profound

00:17:02.360 --> 00:17:04.920
testament to the resilience of the artists. Think

00:17:04.920 --> 00:17:07.799
about it. The executives who forced that spelling

00:17:07.799 --> 00:17:10.539
change, they're likely retired. True. The critics

00:17:10.539 --> 00:17:12.920
who slammed them for selling out, they've moved

00:17:12.920 --> 00:17:16.279
onto other targets. But the music remained. The

00:17:16.279 --> 00:17:18.890
identity of the band remained. Yeah. So by March

00:17:18.890 --> 00:17:21.789
of 2015, news breaks that Piston has officially

00:17:21.789 --> 00:17:24.430
reformed, and they are actively getting into

00:17:24.430 --> 00:17:26.710
a room together to work on new material. They

00:17:26.710 --> 00:17:28.750
start bringing the disparate pieces back together.

00:17:29.230 --> 00:17:32.410
Henry Font is back. Burton Gans is back. Jeff

00:17:32.410 --> 00:17:34.829
McManus is back. And they bring in a brand new

00:17:34.829 --> 00:17:37.269
bass player, Jack Hamley, to fill the very large

00:17:37.269 --> 00:17:39.970
shoes left by Valetium. And critically, they

00:17:39.970 --> 00:17:41.869
take their time doing it right. This isn't a

00:17:41.869 --> 00:17:44.230
rushed, desperate cash grab to play a few nostalgic

00:17:44.230 --> 00:17:46.069
festivals. Right, they aren't just cashing in.

00:17:46.119 --> 00:17:49.420
Exactly. Two and a half years pass after that

00:17:49.420 --> 00:17:51.680
initial announcement before they formally declare

00:17:51.680 --> 00:17:55.680
their full reformation in October 2017. And they

00:17:55.680 --> 00:17:57.779
back up that declaration by booking a seven day

00:17:57.779 --> 00:18:01.079
UK tour for June of 2018. Going back to Europe

00:18:01.079 --> 00:18:03.259
where they had some of their earliest and most

00:18:03.259 --> 00:18:06.140
enthusiastic critical success. It's a beautiful

00:18:06.140 --> 00:18:08.380
full circle moment for them. It really is. But

00:18:08.380 --> 00:18:10.660
they aren't content just being a legacy act playing

00:18:10.660 --> 00:18:12.779
the old hits from the 90s. Yeah. They actually

00:18:12.779 --> 00:18:16.269
get back into the studio to create. On March

00:18:16.269 --> 00:18:20.349
25, 2022, they released the Cold World EP. Which

00:18:20.349 --> 00:18:22.289
is an astonishing milestone when you look at

00:18:22.289 --> 00:18:24.990
the timeline. That release marks the band's first

00:18:24.990 --> 00:18:28.549
new studio recording since the Saves EP in 2001.

00:18:28.750 --> 00:18:31.349
Wow. A 21 -year gap between releases. And they

00:18:31.349 --> 00:18:33.769
didn't stop there. They later expanded that release

00:18:33.769 --> 00:18:35.930
into a larger project called Cold World Plus

00:18:35.930 --> 00:18:38.390
S. They took the new tracks from the EP, they

00:18:38.390 --> 00:18:40.650
looped in the tracks from that 2001 Saves EP,

00:18:41.069 --> 00:18:43.390
and they even dug deep into the vault and included

00:18:43.390 --> 00:18:45.490
several unreleased demos from the year 2000.

00:18:45.529 --> 00:18:47.450
Oh, that's awesome. It's almost like they were

00:18:47.450 --> 00:18:49.569
officially bridging the massive gap in their

00:18:49.569 --> 00:18:52.849
own history. Reaching back 20 years to tie the

00:18:52.849 --> 00:18:55.630
past directly to the present. It perfectly illustrates

00:18:55.630 --> 00:18:58.490
how a genuine artistic vision can outlast the

00:18:58.490 --> 00:19:00.410
commercial forces that try to mold and shape

00:19:00.410 --> 00:19:03.470
it. They survived the scrutiny of the underground.

00:19:03.769 --> 00:19:06.009
They survived the homogenization of the major

00:19:06.009 --> 00:19:09.529
label system. They survived the bitter backlash

00:19:09.529 --> 00:19:12.410
of their own fans. And they survived a two -decade

00:19:12.410 --> 00:19:14.690
hiatus to finally reclaim their own narrative.

00:19:15.039 --> 00:19:18.200
It is an incredibly wild ride. Just to recap

00:19:18.200 --> 00:19:20.640
this journey we've been on today, you have a

00:19:20.640 --> 00:19:23.059
band that rises out of the gritty Staten Island

00:19:23.059 --> 00:19:25.799
underground in the early 90s. They build massive

00:19:25.799 --> 00:19:28.640
credibility, touring with icons like Typo Negative

00:19:28.640 --> 00:19:31.819
and Marilyn Manson. They reach the absolute heights

00:19:31.819 --> 00:19:34.720
of the industry, signing a major deal with Atlantic

00:19:34.720 --> 00:19:38.559
Records. And then... They are crushed under the

00:19:38.559 --> 00:19:40.920
weight of a single missing punctuation mark.

00:19:40.980 --> 00:19:43.180
A dot that changed piston to piston and ruined

00:19:43.180 --> 00:19:45.559
everything. They get branded with the ultimate

00:19:45.559 --> 00:19:49.720
90s insult. Sellout. They respond with an album

00:19:49.720 --> 00:19:52.700
fueled entirely by spite and bitterness, which

00:19:52.700 --> 00:19:54.900
ultimately fractures the band and sends them

00:19:54.900 --> 00:19:57.859
into a 20 -year exile. Right. only to culminate

00:19:57.859 --> 00:20:00.839
in a triumphant reunion decades later, creating

00:20:00.839 --> 00:20:03.140
music on their own terms once again. For anyone

00:20:03.140 --> 00:20:05.680
listening, it's vital to recognize that this

00:20:05.680 --> 00:20:08.960
story isn't just about one specific alternative

00:20:08.960 --> 00:20:12.779
metal band from New York. It is a perfect microcosm

00:20:12.779 --> 00:20:15.920
of the universal struggle between authentic creation

00:20:15.920 --> 00:20:18.500
and commercial viability. Absolutely. It shows

00:20:18.500 --> 00:20:20.700
how fragile the ecosystem of underground art

00:20:20.700 --> 00:20:23.579
really is and how clumsily corporate interests

00:20:23.579 --> 00:20:26.220
often handle that fragility when they try to

00:20:26.059 --> 00:20:28.019
to package it for the masses. It really makes

00:20:28.019 --> 00:20:30.099
you look at the whole history of 90s music differently.

00:20:30.900 --> 00:20:33.420
So as we wrap up our dive into this corner of

00:20:33.420 --> 00:20:35.500
music history, I'll leave you with a final thought

00:20:35.500 --> 00:20:37.839
to mull over. OK. Think about the artist you

00:20:37.839 --> 00:20:40.519
listen to today. We live in an era where musicians

00:20:40.519 --> 00:20:43.039
are largely independent, managing their own brands

00:20:43.039 --> 00:20:45.420
directly on TikTok, dropping tracks straight

00:20:45.420 --> 00:20:47.619
onto Spotify. Right, the landscape has shifted.

00:20:47.940 --> 00:20:50.180
They're essentially acting as their own record

00:20:50.180 --> 00:20:53.400
labels and marketing departments. In today's

00:20:53.400 --> 00:20:56.160
hyper -transparent, highly commercialized digital

00:20:56.160 --> 00:20:59.440
world, could a change as tiny as a single punctuation

00:20:59.440 --> 00:21:02.940
mark ever spark that kind of intense sell -out

00:21:02.940 --> 00:21:04.940
backlash again? That is a great point. Or is

00:21:04.940 --> 00:21:07.240
the very concept of selling out just an outdated

00:21:07.240 --> 00:21:10.059
relic buried in the ruins of the 1990s? It's

00:21:10.059 --> 00:21:12.240
a fascinating question about how our relationship

00:21:12.240 --> 00:21:15.920
with art, commerce, and authenticity has fundamentally

00:21:15.920 --> 00:21:18.299
evolved. Something to think about next time you

00:21:18.299 --> 00:21:20.680
discover a great new underground band and want

00:21:20.680 --> 00:21:23.240
to keep them all to yourself. Keep digging for

00:21:23.240 --> 00:21:25.380
those stories, and we'll see you on the next

00:21:25.380 --> 00:21:25.920
deep dive.
